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The Ultimate Guide to News Feed Ads Platform

Published on: November 17 2023 by Siluzan

The Ultimate Guide to News Feed Ads Platform

Table of Contents:

  1. Introduction
  2. Advertising Platforms in China
  3. Choosing Advertising Options for Marketing
  4. Overview of Online Advertising
  5. News Feed Ads vs. Search Engine Ads
  6. Advertising Platforms: Spidoo, Xihu 360, Sogo, UC, Tencent Sinner, Tencent Seed
  7. WeChat Moments Advertising
  8. Targeting Options in WeChat Moments
  9. Pricing Mechanism in WeChat Moments Advertising
  10. Advertising on Super Fancy Phone
  11. Advertising on Ocean Engine
  12. Tips for Successful News Feed Advertising
  13. Conclusion

Advertising Platforms in China

The Chinese advertising landscape can be overwhelming due to the multitude of platforms available. In today's digital era, advertisers face the challenge of choosing the right advertising options for effective marketing. With numerous platforms such as search engine ads and news feed ads, it becomes essential to understand the features and mechanisms of each platform to make informed decisions.

Choosing Advertising Options for Marketing

When it comes to online advertising in China, there are various options to consider. From search engine ads to news feed ads, each option offers different benefits and targeting capabilities. It's crucial for advertisers to understand the pros and cons of each platform to ensure their marketing efforts reach the right audience effectively.

Overview of Online Advertising

Online advertising has become an integral part of marketing strategies in the digital age. It allows businesses to reach a wide audience and promote their products or services efficiently. However, with the range of options available, it's essential to choose the right platform and understand its features to maximize advertising efforts and generate the desired results.

News Feed Ads vs. Search Engine Ads

When it comes to online advertising, two prominent options are news feed ads and search engine ads. News feed ads are displayed within social media platforms, offering the advantage of reaching users while they browse their feeds. On the other hand, search engine ads appear in search engine results, targeting users actively searching for specific information. Understanding the differences between these options can help advertisers determine the most suitable platform for their marketing campaigns.

Advertising Platforms: Spidoo, Xihu 360, Sogo, UC, Tencent Sinner, Tencent Seed

There are numerous advertising platforms in China, each with its unique features and advantages. Popular platforms include Spidoo, Xihu 360, Sogo, UC, Tencent Sinner, and Tencent Seed. Each platform offers various targeting capabilities and audience reach, providing advertisers with diverse options for their marketing campaigns.

WeChat Moments Advertising

WeChat is one of the leading social media platforms in China, with over 1.1 billion users. WeChat Moments Advertising allows businesses to display native ads within users' social feeds, reaching a wide audience. Through WeChat Moments, advertisers can tap into the official account ecosystem and leverage quality user traffic to achieve their marketing goals.

Targeting Options in WeChat Moments

WeChat Moments Advertising offers extensive targeting options to ensure advertisers reach their desired audience effectively. Advertisers can target customers based on factors such as region, gender, age, marital status, and education. Additionally, the platform uses tags to distinguish and target users based on their interests, allowing for precise targeting and improved campaign performance.

Pricing Mechanism in WeChat Moments Advertising

There are two pricing mechanisms in WeChat Moments Advertising: contract advertising and auction ads. Contract advertising requires advertisers to make a deal in advance for advertising scheduling and budgeting. On the other hand, auction ads provide different pricing options based on the city level. Advertisers can choose the most suitable pricing mechanism based on their budget and campaign objectives.

Advertising on Super Fancy Phone

Super Fancy Phone, also known as Sunset Home, is a news feed ads platform integrated with Sina Weibo. It allows advertisers to publish promotional ads through ripple broadcasts. With its fixed advertising placements, Super Fancy Phone enables accurate and targeted delivery of promotional information, catering to advertisers' needs for efficient exposure and precise ad targeting.

Advertising on Ocean Engine

Ocean Engine is an advertising platform formerly known as Toutiao. It offers a news feed ads format that appears within short videos and vertical screen displays. By leveraging the advantages of vertical screen advertising, Ocean Engine provides a visually impactful and immersive advertising experience. Advertisers can accurately target users based on demographic factors and selectivity, optimizing their campaigns for maximum effectiveness.

Tips for Successful News Feed Advertising

To ensure successful news feed advertising, there are several tips advertisers can follow. It is crucial to understand the target customers' preferences and interests, allowing for precise targeting. Additionally, designing compelling advertising materials, including videos and images, can capture users' attention and encourage engagement. Continuous optimization and tracking of performance are essential for improving campaign results.


In today's digital landscape, advertising platforms in China provide a wide range of options for marketers. By understanding the features, targeting capabilities, and pricing mechanisms of different platforms, advertisers can make informed decisions and optimize their marketing campaigns for maximum impact.

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