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The Ultimate Guide to Setting Up Facebook Business Manager and Ad Account

Published on: November 17 2023 by Emmanuel Adanu

The Ultimate Guide to Setting Up Facebook Business Manager and Ad Account

Table of Contents:

  1. Introduction
  2. Creating a Business Manager Account 2.1. Opening a new tab and visiting business.facebook.com 2.2. Sign in and show notifications 2.3. Creating a business account 2.4. Giving the business account a name 2.5. Entering personal details 2.6. Claiming Facebook pages 2.7. Adding other people to the business
  3. Setting up a Facebook Ad Account 3.1. Opening the Ad Manager 3.2. Creating a new ad account 3.3. Giving the ad account a name 3.4. Selecting the time zone and currency 3.5. Assigning the ad account to the business 3.6. Adding payment information 3.7. Funding the ad account
  4. Adding Payment Method to Business Account
  5. Adding Business Information
  6. Setting up Two-factor Authentication
  7. Maintaining Account Security
  8. Troubleshooting Restricted Access
  9. Conclusion

Creating a Business Manager Account and Setting up Facebook Ads

In today's digital landscape, creating a robust online presence is vital for businesses. Facebook, being one of the largest social media platforms, offers numerous tools and features for businesses to advertise and connect with their target audience. To attain these benefits, it is necessary to create a Business Manager account and set up a Facebook Ad Account. This article will guide you through the step-by-step process, ensuring a smooth and hassle-free experience.

1. Introduction

Building and managing a business presence on Facebook requires the utilization of Business Manager and Facebook Ad Account. These tools provide businesses comprehensive control over their advertising efforts and help in maximizing their reach and engagement. In this article, we will explore how to create a Business Manager account, set up a Facebook Ad Account, and take various measures to maintain account security.

2. Creating a Business Manager Account

2.1. Opening a new tab and visiting business.facebook.com To get started, open a new tab in your web browser and visit business.facebook.com. This is where you will begin the process of creating your Business Manager account.

2.2. Sign in and show notifications After reaching the Business Manager website, sign in to your Facebook account. Once signed in, ensure that your notifications are turned off to maintain focus during the account creation.

2.3. Creating a business account Click on the drop-down icon with your Facebook page name and select "Create a business account." This step will establish your business account within the Business Manager platform.

2.4. Giving the business account a name Provide a suitable name for your business account. For example, if your business is related to blogging, you can name it "Blogging School." It is crucial to use a name that aligns with your personal identification.

2.5. Entering personal details Enter your personal details accurately, ensuring that the names entered match those on your valid ID. Facebook may request ID verification at some point, so maintaining consistency between your Facebook account and valid ID is crucial.

2.6. Claiming Facebook pages If you have created Facebook pages, Instagram pages, or WhatsApp accounts, you can claim them for your business account. Click on the relevant options and proceed. If you only have a Facebook page, select it and click "Next."

2.7. Adding other people to the business If you have individuals working with you or require assistance from others, such as employees or marketers, you can invite and add them to your business account. This step is optional, and you can skip it if there are no additional people to add.

3. Setting up a Facebook Ad Account

3.1. Opening the Ad Manager To set up a Facebook Ad Account, go to the Business Manager homepage and click on "All Tools." From the drop-down menu, select "Ad Manager." You will be redirected to the Ad Manager interface.

3.2. Creating a new ad account As you may not have any existing ad accounts, click on the menu icon in the Ad Manager and select "Business Settings." This section allows you to manage various aspects related to your business.

3.3. Giving the ad account a name To create a new ad account, click on "Ad Account" under "Accounts" in the Business Settings. Then, select "Add" and choose "Create a new ad account." Provide a name for your ad account. For example, "Blogging School" can be used.

3.4. Selecting the time zone and currency Select your local time zone to ensure accurate ad scheduling and reporting. Additionally, choose the currency option that aligns with your location. It is recommended to select the currency of your local area to avoid unnecessary complications.

3.5. Assigning the ad account to the business Establish a connection between your Facebook account and the new ad account by assigning access from your Facebook account to the ad account. This ensures smooth management and control over ad campaigns and other activities.

3.6. Adding payment information To facilitate payment for running ads, add payment information to your ad account. You can choose to add payment information either to your business account or directly to your ad account. Select the appropriate option based on your requirements.

3.7. Funding the ad account To initiate advertising, you need to fund your ad account. Visit the billing section, select "Add funds," and specify the desired amount. Follow the instructions to complete the payment process securely.

4. Adding Payment Method to Business Account

If you prefer to have different payment methods for the ad accounts within your business account, you can add payment methods separately. Open the business settings, go to payment methods, and click on "Add Payment Method." Follow the instructions to add the required payment details.

5. Adding Business Information

To provide complete business information, go to business settings and fill in details such as your legal business name, business address, business phone number, website (if applicable), and tax ID (if available). These details help establish credibility and enhance the visibility of your business.

6. Setting up Two-factor Authentication

Ensuring account security is crucial to protect your Facebook ad assets. Set up two-factor authentication (2FA) to add an extra layer of protection to your Facebook account. Install the Google Authenticator app or any preferred 2FA app and follow the instructions to enable 2FA on your Facebook account.

7. Maintaining Account Security

Regularly monitor and maintain the security of your Facebook Business Manager account and Facebook Ad Account. Implement security measures such as using strong passwords, regularly changing passwords, and being cautious of suspicious activities. By closely monitoring your accounts, you can mitigate the risk of unauthorized access and potential breaches.

8. Troubleshooting Restricted Access

In the event of restricted account access or requests for ID verification by Facebook, promptly address the issue by following the provided instructions. Provide the necessary identification documents to regain access to your advertising accounts. Understanding and promptly rectifying these issues ensures the uninterrupted flow of your advertising campaigns.

9. Conclusion

Creating a Business Manager account and setting up a Facebook Ad Account are essential steps in leveraging the power of Facebook advertising for your business. By following the step-by-step instructions outlined in this article, you can successfully establish and manage your advertising presence on Facebook. Implementing necessary security measures, such as enabling two-factor authentication, ensures the protection of your accounts and helps maintain a secure advertising environment. Embrace this opportunity to connect with your target audience and enhance the growth of your business through effective Facebook advertising strategies.

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