the weekly want ads
In this video, I'm going to talk about my YouTube channel and why and how I've been consistently putting out videos for you every single week. My name is Kyle Solarud, and I'm the founder of Adleg, a marketing company specializing in YouTube ads. Today's video won't be about YouTube ads, though. I want to share what I've been doing to record, publish, and promote the YouTube videos on my channel.
Why do I make these videos?
If you've been following me, you might realize that the information I share is more advanced than what you would find in paid YouTube ads courses. So why am I putting all of this out for free? Well, I have two businesses that I'm attracting customers into. I have Adleg, my marketing agency that runs YouTube ads for clients, and I have Vid Hoarder, my software tool that helps people with their YouTube ads. Because of this, I don't have to hold back on what I share. It's actually in my best interest to share everything I know. My viewers are either going to use the information to run their own YouTube ad campaigns and potentially become Vid Hoarder customers, or they might want professional help from my company. Either way, I have the opportunity to serve different types of people, and that allows me to focus on creating the best content possible to help people with their YouTube ads.
How do I make these videos?
As I said, my clients reach out to me even though I teach almost everything I know. They want a professional to do it for them, and the same goes for me. I have a team around me to help me with creating YouTube content. First, I have my video producers, John and Paul, from Twin Tandem Studios. I schedule a monthly recording session with them, where I knock out four or five videos that will be published in the following month. This has been extremely helpful in maintaining consistency. In the past, I've been inconsistent with publishing videos, but now that I have these monthly sessions scheduled, I've been able to publish new videos every week. It's funny how paying someone to help you do something motivates you to hold up your end of the deal.
Another person I hired to help with my YouTube videos is Anthony from Vid Strategy. His company helps with content ideas, titling, descriptions, and thumbnails for my videos. They handle all the YouTube details. I pay Anthony every month, so if I don't have videos for him to optimize, it's money out the door. That's just one more motivator to make sure I get videos recorded every single month.
For video promotion, I have an in-house content manager named McKenzie. She ensures everything is scheduled to go out on time, writes emails and blog posts, and handles social media promotional posts. All of these efforts bring viewers back to my YouTube channel. Behind every video, there's a lot of work. I don't have that kind of time as I'm running a marketing agency with almost a dozen employees. But I can't ignore my YouTube channel because it's an important source of leads for my business. I've set things up so that I can come into the recording studio once a month, do my part, and leave the rest to my team. This allows me to focus on running my company and serving my clients.
If you're in a position where you want to put out content, I hope this video gave you some ideas. Check out Twin Tandem Studios and Vid Strategy, they are both great companies to work with. Unfortunately, my content manager McKenzie is not for hire. Thank you for watching, don't forget to hit the like button and subscribe. I'll see you in the next video!
The New Art of Ideas with Robin Landa
Welcome to The Liquid Lunch Project! In this episode, we have a special guest, Robin Landa, a professor at King College and author of 25 books. We'll be discussing her experiences in advertising and gaining insights into effective marketing strategies.
- Strategic Creativity: It's important to think strategically and understand your audience's needs and wants. What can your business offer them and what's in it for them? By considering your target audience's demographics and psychographics, you can tailor your message to resonate with them.
- Social Listening: Take advantage of social media platforms like Instagram and Twitter to see what people are saying about your business or industry. This will help you understand their thoughts, feelings, and beliefs, and allow you to adapt your marketing efforts accordingly.
- The Evolution of Advertising: The advertising industry has changed significantly over the years. Television commercials used to be the focus, but now platforms like YouTube, TikTok, Instagram, and Twitter have become more popular among younger audiences. Brands need to adapt to these changes and find the channels where their target audience is present.
- Two-Way Communication: Advertising is no longer a one-way street. Brands now have the opportunity to engage in conversations with their audience and show their personality. Consumers are more willing to interact with brands and appreciate authenticity and a little bit of fun.
- Memorable Messaging: Creating a message that sticks with the audience is crucial. Whether it's through catchy tunes, memorable visuals, or clever taglines, the goal is to create an impact that resonates with consumers and leads to increased sales.
The advertising industry has evolved significantly, and brands need to adapt to changes in consumer behavior and preferences. By thinking strategically, listening to social media conversations, and creating memorable messaging, businesses can effectively reach their target audience and achieve their marketing goals. Stay tuned for more insights and discussions on The Liquid Lunch Project!
Weekly FB Updates 21.4.21 - New Dynamic Ads strategy | iOS14.5 release date | FB's Social audio
In this article, we will be discussing various aspects related to hip hop and its influence on modern culture. We will explore the delicate nature of this genre and how it has evolved over time. Additionally, we will delve into the impact of social media platforms like Facebook and Instagram on the promotion and popularity of hip hop music. So, let's dive in and discover the world of hip hop!
# Hip Hop: A Delicate Genre
- Hip hop, known for its energetic beats and poetic lyrics, has become a global phenomenon.
- This genre has managed to blend various musical styles and cultures, creating a unique and powerful sound.
- From its origins in the Bronx in the 1970s, hip hop has spread its influence across the world, transcending boundaries and connecting people from different backgrounds.
# The Rise of Social Media
- Social media platforms like Facebook and Instagram have played a significant role in promoting hip hop music.
- Artists can now connect directly with their fans and share their music, videos, and live performances.
- These platforms provide a space for artists to showcase their talent, gain followers, and build a dedicated fan base.
# Facebook: A Powerful Tool for Hip Hop Artists
- Facebook offers various features that can help hip hop artists reach a wider audience.
- Through Facebook groups and pages, artists can interact with fans, share updates, and promote their music.
- The platform also allows for targeted advertising, enabling artists to reach specific demographics and connect with potential fans.
# Instagram: A Visual Showcase for Hip Hop
- Instagram, with its focus on visual content, provides a perfect platform for hip hop artists to showcase their music videos, performances, and behind-the-scenes moments.
- Artists can use Instagram stories to give fans a glimpse into their lives and engage with them on a more personal level.
- The platform's explore page also helps in discovering new hip hop artists and staying up to date with the latest trends in the genre.
# The Influence of Hip Hop on Modern Culture
- Hip hop has had a significant impact on various aspects of modern culture, including fashion, language, and social activism.
- The genre's unique style and attitude have influenced fashion trends, with artists often becoming fashion icons.
- Hip hop has also played a crucial role in shaping modern slang and introducing new phrases and idioms into everyday language.
- Moreover, hip hop has been a powerful tool for social activism, with artists using their platform to raise awareness about important social issues.
Hip hop, with its dynamic beats and powerful lyrics, continues to captivate audiences worldwide. Social media platforms like Facebook and Instagram have played a crucial role in promoting and popularizing this genre. Artists can now directly connect with fans, share their music, and build a dedicated following. Hip hop's influence on modern culture is undeniable, with its impact seen in fashion, language, and social activism. So, let's embrace the power of hip hop and celebrate its contribution to our lives.
Google Ads: Daily, Weekly, Monthly Work
My name's Emil and I'm a digital strategist. Today's question is about what you do in an account on a weekly, daily, monthly, and quarterly basis for bigger accounts and agency work. Specifically from Reddit, I'd love this question. It's like a what's in your bag question for marketers.
The question is from CollegeQuick on Reddit, asking about daily, weekly, monthly, etc. Google ad management. He's been running ads for local businesses for three years and wants to expand into a bigger clientele. He wants to know what the workload looks like on a daily, weekly, monthly, and quarterly basis.
Every account is different, so it's important to take that into account. I always start with scoping the work that's needed. This requires an open dialogue with the client to determine the day-to-day operations. We start with a specific goal, not just more sales or increase ROI. We need a specific goal, like increasing ROI by a certain percentage on a specific product or service.
Time frames are also important. Have similar campaigns been done before? How long did they take? This sets a realistic time frame for the work. It's also important to audit assets and understand what assets the client values and what they consider quality content. Data value is another aspect to consider. Some clients may not care about certain data, so it's important to differentiate between what you need to report on and what you need to make decisions on.
Once we have scoped the work, we do a SWOT analysis to identify strengths, weaknesses, opportunities, and threats. This helps develop a strategy for the account. Budgets and timelines are determined based on the goals and strategy. From there, we move on to analysis and pivoting, where we analyze the initial work and make decisions on campaign types, platforms, and audience segmentation.
Search term audits are important to sculpt keywords and determine the quality of traffic. Auditing how people interact with the website is also crucial. After all of this, we continuously make changes, such as adding negative keywords, auditing ad copy, and updating creative. This process typically lasts about 45 days.
After the initial changes, we enter the third valley where we let the data guide our decisions. This is a period of watching and not making any major changes. Google's algorithm needs time to adjust. Once we've gone through this process, we can evaluate the results and make any necessary adjustments.
In conclusion, managing bigger accounts and agency work requires scoping the work, setting specific goals, analyzing data, and making continuous improvements. It's important to understand the client's needs and goals and adjust strategies accordingly.
Weekly FB Updates 14.07.21 - Call extension ads | IG not a pic sharing app | Facebook creative tool
Paul, here are your Facebook updates for July 14th, 2021. Have you ever noticed how everyone tells you that you need better creative or how creative or content is king when it comes to ads? Well, now you have some data-backed best practices from Facebook. They have announced their Creative Guidance Navigator to help you out with that. So, there are some tips there, but check out this whole article or this detailed list on how to improve your creative.
Next, have you ever wondered why you see the posts that you see on Facebook? This blog will tell you exactly why that is. We covered this a little bit a few weeks ago, for sure with Instagram in particular, and now this one is specific to Facebook. So, it's very fascinating stuff on why you see things in your newsfeed the way that you do.
If you ever wondered what's next for ol' Facebook, well, it shouldn't be any shock because a lot of this stuff we've covered in the past. They have a post that they published and there are four areas where their focus is going to be. And again, this is where we've seen stuff in the past few weeks, even the past few months, of updates: privacy-based ads, product and business discovery, commerce, and business tools in general. We've seen a lot of tools pop up to make things more helpful for us business owners.
And next, Instagram is continuing its focus on, I guess you'd say, prioritization of video. They're moving away from photo sharing, is what this original tweet said, and Adam Mosseri confirmed that this is an accurate take of what we're doing. They're not abandoning photos by any means, but they're moving on with the times because people like videos.
Next, this popped up in the Digital Distillery group: adding a phone number for call extensions from the website. So, it seems like a new feature. I haven't seen it, so I don't know too much about it, but keep an eye on that. It seems like a cool new feature for phone calls.
Now, for the Lightning Round! Ding ding ding, woo yay ah! You know what? I don't even have to go fast in this Lightning Round because this is the shortest Lightning Round in the history of me doing these updates. Maybe in the past, there were other Lightning Rounds shorter than this, but let's just get going nonetheless.
So, you may have seen that there is a new kind of reporting graph in your campaigns or ad sets. I look at this all the time, but I noticed these little dots here. I was like, what the heck are those dots doing on my reporting graph? Well, that's showing significant edits to campaigns, ad sets, and ads, and things like that. So, I thought that was crazy fascinating. Very cool to see, very helpful too. Obviously, when you're looking at a lot of ad accounts, just remember like, what have I done in here lately? And it's kind of cool to see, like, well, maybe this dive here caused a spike, and then we had a couple more things that just kept on going. And then who knows what this break is from? I think from this particular one, there might've been a pause in the clients, but who knows? I don't recall. I just know there's a gap here.
And lastly, do you remember those SkyMall commercials? Well, if not, you're most likely a millennial or Gen Z and should read the article. Well, guess what? Stacked marketer who posted this, I am a millennial and I did read the article because I didn't remember those commercials. But then I realized, hey, that's kind of misleading because it wasn't like a commercial. It's the magazine in the airplanes. It's like, oh, I remember that. I do remember seeing those magazines. So, a little deceiving there, but it did get me to read it. Maybe that's what they wanted.
So, what it's just talking about, I did read the article, was fascinating and kind of hilarious, showing some of the products that SkyMall was promoting. It was basically like the most random gadgets you could imagine. And the way they put it was, things that you definitely do not need and solving problems you definitely don't have, like a cereal dispenser. And the example they gave was like, Man, do you ever find that pouring cereal from a box is just too hard? Well, here's a product that solves that. So, all they're saying is Instagram is kind of turning into that. And I've seen that as a theme. We've seen that in other updates and just marketing in general. A lot of what's going on isn't that much different than what's happened in the past. Just maybe the medium and the channels have changed.
So, that's it for today. I will see you next week!
Math - Using Weekly Ads
- Good morning! It's time for some school at home.
- Today is Monday, April 6th. Can you find the six?
- We're going to focus on doing some math using catalogs.
- Finding an apple:
- Let's start by looking for an apple in the catalogs.
- Cut out a picture of the apples and glue it down.
- Write down the cost of the apples (98 cents).
- Finding carrots:
- Next, let's find some carrots in the catalogs.
- Cut out a picture of the carrots and write down the word carrots.
- Write down the cost of the carrots (1 dollar).
- Finding canned food:
- Now, let's look for canned food in the catalogs.
- Choose your favorite canned food and cut out a picture of it.
- Write down the name of the canned food.
- Write down the cost of the canned food (5 dollars).
- Finding cookies:
- Lastly, let's find some cookies in the catalogs.
- Choose your favorite cookies and cut out a picture of them.
- Write down the name of the cookies.
- Write down the cost of the cookies (8 dollars and 49 cents).
- Comparing costs:
- Let's compare the costs of the items we found.
- The apples cost the least, followed by the carrots, canned food, and cookies.
- The cookies cost the most.
- Practicing math skills:
- If you want to practice more math and counting skills, you can do it now.
- Compare the costs of different items and practice using the dollar up method.
- Great job today! You helped me finish the catalog and practice some math skills.
- If you have time, you can continue practicing at home.
- Keep up the good work and see you next week!
Weekly FB Updates 30.06.21 - Facebook Ads ATT update | How IG really works | Buyer behaviour
In this article, we will discuss the latest updates and trends in the digital marketing world. From strategies for ad performance to changes in consumer behavior, we will cover a range of topics. So, let's dive in!
Strategies for Ad Performance:
- Adapting to changes in ad performance can be challenging, but here are some ideas to consider:
- Explore interest group targeting: Going heavy into interest group targeting can yield better results than broad targeting.
- Consider bidding on different events: Instead of just optimizing for purchase or lead events, consider bidding on simpler events like clicks.
- Revisit landing pages and learn about modeling: Make sure your landing pages are optimized and consider implementing modeling techniques.
New Buying Behavior:
- Facebook has shared some interesting statistics on changing consumer behavior since the pandemic:
- 81% of consumers in the US have changed at least one shopping habit.
- 55% of online shoppers now buy products they come across while browsing.
Facebook's Newsletter Competition:
- Facebook has launched its own newsletter called Bulletin, competing with Substack.
- Notable names like Malcolm Gladwell and Erin Andrews are already using Bulletin.
- Bulletin has its own domain and is separate from Facebook but benefits from its infrastructure and reach.
Instagram's Shift in Content:
- Instagram is now showing posts from strangers, similar to TikTok's model.
- This shift could potentially improve organic reach and engagement on the platform.
Understanding Instagram's Algorithm:
- Head of Instagram, Adam Mosseri, shared insights on how Instagram's algorithm works.
- Check out his tweet and the linked article for a deeper understanding.
Legal News and Milestones:
- Two antitrust lawsuits against Facebook were dropped by a federal judge, bringing some good news for the company.
- Facebook has joined the trillion-dollar club along with other big tech companies.
Facebook's Focus on Virtual Reality:
- Facebook is investing heavily in virtual reality with Oculus Quest 2 headsets.
- The company reportedly has 10,000 people working on virtual reality devices.
Improved Ad Set Performance:
- Facebook is now displaying a warning before publishing ads to ensure better performance.
- This may be influenced by changes in tracking and iOS updates.
- Facebook and Instagram are expanding their story tab to discover live videos and reels.
- Advertisers are using fake Twitter testimonials on Facebook ads without consequences.
- Instagram now allows sharing links in stories, although it's being rolled out slowly.
- Instagram is testing a more like this option for ads, which can be useful for spying on competitors or conducting market research.
These updates provide valuable insights into the ever-changing world of digital marketing. Adapting to new strategies, understanding consumer behavior, and staying informed about platform changes are crucial for success. Keep these updates in mind and stay ahead of the curve in your marketing efforts. See you next time!