The Yearly Drip Campaign Calendar For Realtors
Published on: December 6 2022 by Jaime Resendiz
The Yearly Drip Campaign Calendar For Realtors
Table of Contents
The Yearly Drip Campaign Calendar For Realtors
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00:00:11 | 00:00:15 | hey this is Jaime with echo real estate |
00:00:13 | 00:00:18 | advisors today we're gonna cover the |
00:00:15 | 00:00:20 | yearly realtor drip campaign so before |
00:00:18 | 00:00:22 | we get started if you like the content |
00:00:20 | 00:00:25 | that you're seeing on this channel |
00:00:22 | 00:00:27 | please like comment subscribe and share |
00:00:25 | 00:00:30 | with as many people that you think will |
00:00:27 | 00:00:32 | benefit from it again it's more about |
00:00:30 | 00:00:35 | providing value and that's a very heavy |
00:00:32 | 00:00:38 | theme of today's video leading with |
00:00:35 | 00:00:41 | value and letting the rest of it follow |
00:00:38 | 00:00:43 | up where it should so again if you like |
00:00:41 | 00:00:46 | what you're seeing on this channel and |
00:00:43 | 00:00:48 | if it's a benefit a like is gonna go a |
00:00:46 | 00:00:51 | long way a comment a share a |
00:00:48 | 00:00:53 | subscription and more anything again |
00:00:51 | 00:00:56 | sharing it with somebody that would |
00:00:53 | 00:00:57 | benefit from it ideally if you're |
00:00:56 | 00:01:00 | watching this now it's gonna provide a |
00:00:57 | 00:01:02 | huge amount of value to you but if you |
00:01:00 | 00:01:06 | think somebody else needs to needs to |
00:01:02 | 00:01:12 | hear this please feel free to share so |
00:01:06 | 00:01:13 | the yearly realtor drip campaign it's |
00:01:12 | 00:01:15 | about staying in front of clients |
00:01:13 | 00:01:17 | especially now that the market is |
00:01:15 | 00:01:22 | shifting a bit you want to reach out to |
00:01:17 | 00:01:25 | them as many times as possible but in a |
00:01:22 | 00:01:28 | non spammy way so you want to reach you |
00:01:25 | 00:01:30 | can reach out to them in so many |
00:01:28 | 00:01:33 | different ways you have email text |
00:01:30 | 00:01:36 | calling social media letters |
00:01:33 | 00:01:38 | face-to-face meetings and going to |
00:01:36 | 00:01:40 | places where you think they're gonna be |
00:01:38 | 00:01:42 | so staying in front of clients is super |
00:01:40 | 00:01:46 | important this calendar that you're |
00:01:42 | 00:01:51 | gonna see only has a twenty point touch |
00:01:46 | 00:01:53 | a twenty point touch sounds weird but |
00:01:51 | 00:01:57 | there's some calendars out there that |
00:01:53 | 00:02:00 | just in text and email alone exceed |
00:01:57 | 00:02:03 | thirty I personally don't like the whole |
00:02:00 | 00:02:06 | the over thirty because I again I don't |
00:02:03 | 00:02:09 | want to be coming across a spammy at the |
00:02:06 | 00:02:11 | end of the day people purchase go years |
00:02:09 | 00:02:13 | between purchases or selling of their |
00:02:11 | 00:02:17 | home so I want to provide as much about |
00:02:13 | 00:02:20 | as possible so they stay on my email |
00:02:17 | 00:02:23 | drip campaign the long game is for them |
00:02:20 | 00:02:25 | to stay on it and engage by at least |
00:02:23 | 00:02:28 | opening them and the way that you can |
00:02:25 | 00:02:31 | not ensure but the way that you can |
00:02:28 | 00:02:33 | promote a healthy open rate is by |
00:02:31 | 00:02:37 | providing something of value that people |
00:02:33 | 00:02:39 | are gonna want to click and open it they |
00:02:37 | 00:02:40 | are getting way too many emails that are |
00:02:39 | 00:02:43 | very spammy hey do you know anybody |
00:02:40 | 00:02:45 | that's buying or selling hey can you |
00:02:43 | 00:02:47 | refer me to somebody else that message |
00:02:45 | 00:02:49 | gets played out very quickly so if |
00:02:47 | 00:02:52 | you're taking more from that |
00:02:49 | 00:02:54 | relationship then you're giving then |
00:02:52 | 00:02:57 | you're drawing a negative bank balance |
00:02:54 | 00:03:01 | in that relationship the key is to |
00:02:57 | 00:03:02 | deposit as much equity into that bank |
00:03:01 | 00:03:06 | account in that relationship bank |
00:03:02 | 00:03:07 | account to where periodic periodic |
00:03:06 | 00:03:13 | withdrawals gonna be healthy and it's |
00:03:07 | 00:03:19 | gonna keep your relationship engaged so |
00:03:13 | 00:03:23 | again the 365 so 365 days calendar is |
00:03:19 | 00:03:25 | the foundation so we want to systematize |
00:03:23 | 00:03:26 | it so we know that they're at least |
00:03:25 | 00:03:28 | going to be touched |
00:03:26 | 00:03:31 | 20 times we know that they're going to |
00:03:28 | 00:03:34 | be reached out to 20 times whether we're |
00:03:31 | 00:03:37 | a one-man band or a one-woman band or |
00:03:34 | 00:03:41 | we're part of a larger team or we have |
00:03:37 | 00:03:46 | some somebody out there doing our |
00:03:41 | 00:03:48 | campaigns for us we want to know with |
00:03:46 | 00:03:52 | certainty that we've at least made |
00:03:48 | 00:03:54 | twenty efforts to engage or provide some |
00:03:52 | 00:03:56 | sort of value to our clients whether |
00:03:54 | 00:04:04 | they whether they be on the buyer side |
00:03:56 | 00:04:07 | or on the seller side okay want to make |
00:04:04 | 00:04:09 | sure that all of these populate first in |
00:04:07 | 00:04:14 | all of your communications and |
00:04:09 | 00:04:16 | specifically in emails you don't have to |
00:04:14 | 00:04:19 | lead with the ultimate goal of getting a |
00:04:16 | 00:04:21 | referral providing a simple tagline and |
00:04:19 | 00:04:25 | give you three different examples in |
00:04:21 | 00:04:27 | your emails goes a long way so who can |
00:04:25 | 00:04:29 | benefit from my services |
00:04:27 | 00:04:31 | today you can put that in your email |
00:04:29 | 00:04:33 | signature the best compliment is a |
00:04:31 | 00:04:36 | referral put that in your email |
00:04:33 | 00:04:39 | signature referral referrals always |
00:04:36 | 00:04:41 | welcome something catchy to where they |
00:04:39 | 00:04:44 | see it this is gonna go in all of your |
00:04:41 | 00:04:46 | communications at certain times it is |
00:04:44 | 00:04:51 | appropriate for you to do a direct ask |
00:04:46 | 00:04:55 | but that is more you doing it in a |
00:04:51 | 00:04:57 | customized way don't automate that if if |
00:04:55 | 00:05:00 | you know where your businesses go and if |
00:04:57 | 00:05:03 | you know that summer is heating up then |
00:05:00 | 00:05:05 | do that direct - send that mass text |
00:05:03 | 00:05:08 | everybody but customize it to your needs |
00:05:05 | 00:05:12 | at that specific time don't set that in |
00:05:08 | 00:05:13 | January with the expectation that it's |
00:05:12 | 00:05:15 | going to go off on September and you're |
00:05:13 | 00:05:19 | gonna be in the same place you may have |
00:05:15 | 00:05:21 | too many listings or that's not that's |
00:05:19 | 00:05:23 | never an issue right but you don't know |
00:05:21 | 00:05:25 | where your business is gonna be at that |
00:05:23 | 00:05:27 | at that point when you're doing that |
00:05:25 | 00:05:29 | direct ask that's going to be on top of |
00:05:27 | 00:05:31 | your foundation and you want it to be as |
00:05:29 | 00:05:34 | customized as possible so there's a |
00:05:31 | 00:05:38 | higher probability that they are going |
00:05:34 | 00:05:40 | to be receptive to that hey yeah I do |
00:05:38 | 00:05:42 | have that referral I do have a referral |
00:05:40 | 00:05:46 | somebody was toking about buying a home |
00:05:42 | 00:05:49 | desk yesterday at the office party or |
00:05:46 | 00:05:53 | whatever just you never know what |
00:05:49 | 00:05:56 | examples come up so again build upon |
00:05:53 | 00:05:59 | that foundation that's what this drip |
00:05:56 | 00:06:02 | campaign is about add calls add |
00:05:59 | 00:06:04 | face-to-face is go intentionally into |
00:06:02 | 00:06:06 | the community whether that be |
00:06:04 | 00:06:08 | parent-teacher meeting whether that be |
00:06:06 | 00:06:10 | board meetings of some kind whether it |
00:06:08 | 00:06:13 | be association meetings or Chamber of |
00:06:10 | 00:06:17 | Commerce whatever your strategy is set |
00:06:13 | 00:06:19 | this drip campaign as your foundation |
00:06:17 | 00:06:21 | and then just build upon that because |
00:06:19 | 00:06:24 | you know at that point you at least have |
00:06:21 | 00:06:26 | 20 points or twenty reach outs to your |
00:06:24 | 00:06:29 | clients anything that you can add to it |
00:06:26 | 00:06:31 | in a customized way is just going to |
00:06:29 | 00:06:33 | take you one tip one step closer to |
00:06:31 | 00:06:37 | getting that referral or getting their |
00:06:33 | 00:06:41 | repeat business and then provide value |
00:06:37 | 00:06:43 | again not only are you |
00:06:41 | 00:06:46 | advertising or sharing your value to |
00:06:43 | 00:06:49 | clients but to their friends so make |
00:06:46 | 00:06:51 | whatever content that you have shareable |
00:06:49 | 00:06:53 | encourage that share to that friend that |
00:06:51 | 00:06:55 | needs to hear that message whether |
00:06:53 | 00:06:57 | they're going through a renovation maybe |
00:06:55 | 00:07:01 | they weren't your clients at that point |
00:06:57 | 00:07:03 | or ever but your clients know somebody |
00:07:01 | 00:07:05 | else and I guarantee you they know |
00:07:03 | 00:07:07 | somebody else that is going through a |
00:07:05 | 00:07:10 | renovation so whatever content that you |
00:07:07 | 00:07:12 | provide in regards to renovation they |
00:07:10 | 00:07:14 | could certainly use a forward and |
00:07:12 | 00:07:16 | reverse share so again you're not only |
00:07:14 | 00:07:19 | providing value to your clients you're |
00:07:16 | 00:07:22 | providing value to their friends and |
00:07:19 | 00:07:24 | their circle because there's always |
00:07:22 | 00:07:25 | somebody doing renovations there's |
00:07:24 | 00:07:27 | always somebody wanting to buy or sell a |
00:07:25 | 00:07:29 | house there's always somebody wanting to |
00:07:27 | 00:07:32 | know about taxes there's always somebody |
00:07:29 | 00:07:37 | wanting to know what to do with their |
00:07:32 | 00:07:39 | spring update or with their garden |
00:07:37 | 00:07:44 | whatever the case may be I think you get |
00:07:39 | 00:07:45 | the point and then this is that famous |
00:07:44 | 00:07:48 | calendar that I keep toking about |
00:07:45 | 00:07:51 | people are struggling for topics on what |
00:07:48 | 00:07:53 | to cover people here hate provide value |
00:07:51 | 00:07:57 | provided value provide value what does |
00:07:53 | 00:08:00 | that mean again I I enjoy the macro and |
00:07:57 | 00:08:03 | I enjoy toking about the theory but I |
00:08:00 | 00:08:06 | immediately want to drill down into the |
00:08:03 | 00:08:09 | micro and really get into the how to |
00:08:06 | 00:08:12 | actually do it right now |
00:08:09 | 00:08:15 | these are actual topics that you can |
00:08:12 | 00:08:17 | cover this is actually my I call it a |
00:08:15 | 00:08:20 | thematik calendar and I'm sure if that's |
00:08:17 | 00:08:22 | the correct way of saying it but this is |
00:08:20 | 00:08:24 | how I say organized in the message that |
00:08:22 | 00:08:26 | I'm gonna send out so these are just |
00:08:24 | 00:08:29 | these are ideas that you can go out and |
00:08:26 | 00:08:31 | implement I know that I'm gonna touch |
00:08:29 | 00:08:36 | them on I know that I'm going to reach |
00:08:31 | 00:08:38 | out to them in holidays so just build |
00:08:36 | 00:08:41 | upon that so that's really how this |
00:08:38 | 00:08:44 | calendar came about I mapped out the |
00:08:41 | 00:08:46 | holidays that I felt appropriate for me |
00:08:44 | 00:08:48 | to reach out to them so your Christmases |
00:08:46 | 00:08:52 | of the world or your Thanksgivings or |
00:08:48 | 00:08:56 | July July 4th and then I expanded upon |
00:08:52 | 00:08:58 | them so there's some holidays that are |
00:08:56 | 00:09:01 | more important to you than than others |
00:08:58 | 00:09:06 | reach out to people at that point so in |
00:09:01 | 00:09:08 | January you see the Happy New Year in |
00:09:06 | 00:09:11 | January red flags things to watch out |
00:09:08 | 00:09:16 | for so any types of red flags whether |
00:09:11 | 00:09:20 | they be buyer's or seller's if you have |
00:09:16 | 00:09:24 | individual buyer and seller lists then |
00:09:20 | 00:09:25 | tailor them appropriately or if you |
00:09:24 | 00:09:28 | don't have time or don't want to invest |
00:09:25 | 00:09:31 | in actually bifurcating them then do a |
00:09:28 | 00:09:32 | general one that applies to both people |
00:09:31 | 00:09:35 | that are renting and people that are |
00:09:32 | 00:09:37 | leasing in people I'm sorry I said both |
00:09:35 | 00:09:41 | right people that are renting / leasing |
00:09:37 | 00:09:42 | or homeowners so you don't have to |
00:09:41 | 00:09:45 | replicate what you're doing on the |
00:09:42 | 00:09:50 | either side so red flags in real estate |
00:09:45 | 00:09:52 | is what I'm referencing February tok |
00:09:50 | 00:09:55 | about taxes there's gonna be a lot of |
00:09:52 | 00:09:57 | tax tok especially at the beginning of |
00:09:55 | 00:09:59 | the year so February start toking about |
00:09:57 | 00:10:02 | taxes letting them know that hey this is |
00:09:59 | 00:10:04 | the this is how not necessarily how you |
00:10:02 | 00:10:07 | can test but they know that this is how |
00:10:04 | 00:10:09 | property taxes work and it doesn't have |
00:10:07 | 00:10:12 | to be your content providing them to |
00:10:09 | 00:10:13 | resources is you may not be you may be |
00:10:12 | 00:10:16 | an accountant but chances are that |
00:10:13 | 00:10:19 | you're not I know I'm not but I'm not |
00:10:16 | 00:10:21 | gonna generalize so go to the experts |
00:10:19 | 00:10:23 | and get some cool videos off of YouTube |
00:10:21 | 00:10:25 | from the actual experts there's a lot of |
00:10:23 | 00:10:26 | free content out there you're watching |
00:10:25 | 00:10:27 | it and I'd like to think that it's |
00:10:26 | 00:10:30 | pretty great |
00:10:27 | 00:10:32 | but going - it doesn't have to be your |
00:10:30 | 00:10:35 | own content go out and get some content |
00:10:32 | 00:10:37 | from quality people that provided value |
00:10:35 | 00:10:39 | to you plug those links in and there you |
00:10:37 | 00:10:42 | go you have an email toking about taxes |
00:10:39 | 00:10:43 | and you look like a rock star Mart |
00:10:42 | 00:10:46 | tok start toking about some spring |
00:10:43 | 00:10:48 | tips then the market update hey what's |
00:10:46 | 00:10:51 | the market doing from a buyer and seller |
00:10:48 | 00:10:53 | standpoint April some cool summer road |
00:10:51 | 00:10:55 | trip ideas chances are that you're in a |
00:10:53 | 00:10:58 | market and most of your clients are in |
00:10:55 | 00:11:01 | that market you may have some Outsiders |
00:10:58 | 00:11:03 | that you that you might want to take off |
00:11:01 | 00:11:05 | of that partikular email or just send it |
00:11:03 | 00:11:07 | to them anyway |
00:11:05 | 00:11:10 | but I'm some cool summer road trip ideas |
00:11:07 | 00:11:14 | that are more local to you not the |
00:11:10 | 00:11:16 | National Geographic hey visit dubai |
00:11:14 | 00:11:19 | before you die or something like that |
00:11:16 | 00:11:22 | make it more regional to what some |
00:11:19 | 00:11:24 | people are actually gonna do not a you |
00:11:22 | 00:11:26 | know you don't need to be a national |
00:11:24 | 00:11:27 | review you don't need to be an Expedia |
00:11:26 | 00:11:28 | or anything else like that destroyed |
00:11:27 | 00:11:31 | some local stuff |
00:11:28 | 00:11:33 | April more tax tok there are some |
00:11:31 | 00:11:37 | deadlines at that point that need to be |
00:11:33 | 00:11:39 | in consideration May prepping for summer |
00:11:37 | 00:11:41 | which at that point depending on what |
00:11:39 | 00:11:42 | part of the country you're you're in you |
00:11:41 | 00:11:45 | may already feel like it's summer |
00:11:42 | 00:11:47 | Memorial Day reaching out to them you |
00:11:45 | 00:11:51 | see here in what capacity I'm gonna |
00:11:47 | 00:11:54 | reach out to them will that be a text or |
00:11:51 | 00:11:57 | email or sometimes both we have |
00:11:54 | 00:12:01 | remodeling formulas in June we have |
00:11:57 | 00:12:04 | summer tips in June we have July happy |
00:12:01 | 00:12:06 | Independence Day July ways to improve |
00:12:04 | 00:12:10 | your credit August back to school my |
00:12:06 | 00:12:14 | musts September fall tips October |
00:12:10 | 00:12:17 | Columbus Day market update in November |
00:12:14 | 00:12:20 | and then a happy Thanksgiving in |
00:12:17 | 00:12:23 | November again winter tips in December |
00:12:20 | 00:12:28 | and Merry Christmas in December as well |
00:12:23 | 00:12:33 | so these are outside of the holidays the |
00:12:28 | 00:12:34 | other ones switch them up switch them up |
00:12:33 | 00:12:36 | they don't have to be in this order of |
00:12:34 | 00:12:41 | course these are just suggestions I get |
00:12:36 | 00:12:43 | emails and texts and just messages like |
00:12:41 | 00:12:46 | well you tok about drip marketing you |
00:12:43 | 00:12:49 | tok about content marketing but what |
00:12:46 | 00:12:50 | outside of hey are you ready to buy or |
00:12:49 | 00:12:52 | are you ready to sell what can I really |
00:12:50 | 00:12:56 | tok about a lot of people are toking |
00:12:52 | 00:12:57 | about renovations for their homes and |
00:12:56 | 00:12:59 | things that nature but that applies if |
00:12:57 | 00:13:02 | they're homeowners well there's a lot of |
00:12:59 | 00:13:04 | ideas these are these are a few in this |
00:13:02 | 00:13:07 | is this is the content calendar that I |
00:13:04 | 00:13:09 | actually use so it will be in the |
00:13:07 | 00:13:12 | description below so if there's any |
00:13:09 | 00:13:14 | questions comments if you if you think |
00:13:12 | 00:13:15 | of some other topics please feel free to |
00:13:14 | 00:13:17 | drop them in the comment section below |
00:13:15 | 00:13:21 | I'm always open the |
00:13:17 | 00:13:26 | new ideas and just sharing as much as I |
00:13:21 | 00:13:29 | can so this is a this is a great start |
00:13:26 | 00:13:31 | point again you're providing as much |
00:13:29 | 00:13:34 | value as you can again everybody is |
00:13:31 | 00:13:38 | reaching out and whether you be a bank |
00:13:34 | 00:13:41 | whether you be any type of service or |
00:13:38 | 00:13:44 | product industry they're reaching out |
00:13:41 | 00:13:47 | for for holidays so you should be as |
00:13:44 | 00:13:49 | well and the more Valley that you can |
00:13:47 | 00:13:51 | provide independent of the Hey |
00:13:49 | 00:13:54 | Merry Christmas or Happy Thanksgiving |
00:13:51 | 00:13:56 | the more in front of your client that |
00:13:54 | 00:13:58 | you're gonna stay they're gonna want to |
00:13:56 | 00:14:01 | actually open your emails because they |
00:13:58 | 00:14:03 | know that you're not always there every |
00:14:01 | 00:14:06 | single month asking for something or |
00:14:03 | 00:14:09 | providing that boilerplate newsletter of |
00:14:06 | 00:14:10 | the market update well the only time I'm |
00:14:09 | 00:14:13 | gonna look at a market updates when I |
00:14:10 | 00:14:16 | want to sell oh when I want to buy and |
00:14:13 | 00:14:18 | that's a reality you wouldn't be you |
00:14:16 | 00:14:20 | wouldn't be opening if you weren't a |
00:14:18 | 00:14:23 | real estate agent you wouldn't be |
00:14:20 | 00:14:26 | opening every single market update maybe |
00:14:23 | 00:14:28 | maybe maybe you would but majority of us |
00:14:26 | 00:14:30 | aren't so the more value that you can |
00:14:28 | 00:14:33 | brought provides fund that standpoints |
00:14:30 | 00:14:36 | can be great this is a foundation again |
00:14:33 | 00:14:40 | don't stop the calls don't stop the the |
00:14:36 | 00:14:43 | Starbucks runs or Starbucks coffee dates |
00:14:40 | 00:14:45 | or the PTA meetings or anything else |
00:14:43 | 00:14:47 | like that that's something you add on |
00:14:45 | 00:14:49 | top of this this is something that you |
00:14:47 | 00:14:52 | can systemize meeting in front of |
00:14:49 | 00:14:54 | somebody that's that's something you |
00:14:52 | 00:14:58 | can't systemize sure you can have a |
00:14:54 | 00:15:01 | reminder to say hey reach out to reach |
00:14:58 | 00:15:04 | out to Jane to go for coffee or whatever |
00:15:01 | 00:15:05 | but agendas and schedules are gonna |
00:15:04 | 00:15:07 | change |
00:15:05 | 00:15:10 | so that's something you can't really |
00:15:07 | 00:15:12 | systematize you would have 20 points of |
00:15:10 | 00:15:15 | contact you have 20 opportunities to |
00:15:12 | 00:15:17 | engage with your past clients and/or |
00:15:15 | 00:15:19 | people that have shown interest in being |
00:15:17 | 00:15:21 | your clients so take advantage of that |
00:15:19 | 00:15:24 | and I hope that you have that you found |
00:15:21 | 00:15:27 | some great value in here again if you |
00:15:24 | 00:15:29 | have any suggestions any topics on |
00:15:27 | 00:15:29 | anything that you want to cover in |
00:15:29 | 00:15:32 | relation |
00:15:29 | 00:15:34 | real estate I would love to hear it if |
00:15:32 | 00:15:36 | you think that somebody out there other |
00:15:34 | 00:15:38 | real estate agents need to need this |
00:15:36 | 00:15:42 | calendar or need to hear this message |
00:15:38 | 00:15:43 | please please share it with them always |
00:15:42 | 00:15:45 | happy to help where I can |
00:15:43 | 00:15:47 | thanks so much for your time and I'll |
00:15:45 | 00:15:47 | see you in the next video |
00:16:03 | 00:16:05 | you |