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The Yearly Drip Campaign Calendar For Realtors

Published on: December 6 2022 by Jaime Resendiz

The Yearly Drip Campaign Calendar For Realtors

The Yearly Drip Campaign Calendar For Realtors

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00:00:11 00:00:15 hey this is Jaime with echo real estate
00:00:13 00:00:18 advisors today we're gonna cover the
00:00:15 00:00:20 yearly realtor drip campaign so before
00:00:18 00:00:22 we get started if you like the content
00:00:20 00:00:25 that you're seeing on this channel
00:00:22 00:00:27 please like comment subscribe and share
00:00:25 00:00:30 with as many people that you think will
00:00:27 00:00:32 benefit from it again it's more about
00:00:30 00:00:35 providing value and that's a very heavy
00:00:32 00:00:38 theme of today's video leading with
00:00:35 00:00:41 value and letting the rest of it follow
00:00:38 00:00:43 up where it should so again if you like
00:00:41 00:00:46 what you're seeing on this channel and
00:00:43 00:00:48 if it's a benefit a like is gonna go a
00:00:46 00:00:51 long way a comment a share a
00:00:48 00:00:53 subscription and more anything again
00:00:51 00:00:56 sharing it with somebody that would
00:00:53 00:00:57 benefit from it ideally if you're
00:00:56 00:01:00 watching this now it's gonna provide a
00:00:57 00:01:02 huge amount of value to you but if you
00:01:00 00:01:06 think somebody else needs to needs to
00:01:02 00:01:12 hear this please feel free to share so
00:01:06 00:01:13 the yearly realtor drip campaign it's
00:01:12 00:01:15 about staying in front of clients
00:01:13 00:01:17 especially now that the market is
00:01:15 00:01:22 shifting a bit you want to reach out to
00:01:17 00:01:25 them as many times as possible but in a
00:01:22 00:01:28 non spammy way so you want to reach you
00:01:25 00:01:30 can reach out to them in so many
00:01:28 00:01:33 different ways you have email text
00:01:30 00:01:36 calling social media letters
00:01:33 00:01:38 face-to-face meetings and going to
00:01:36 00:01:40 places where you think they're gonna be
00:01:38 00:01:42 so staying in front of clients is super
00:01:40 00:01:46 important this calendar that you're
00:01:42 00:01:51 gonna see only has a twenty point touch
00:01:46 00:01:53 a twenty point touch sounds weird but
00:01:51 00:01:57 there's some calendars out there that
00:01:53 00:02:00 just in text and email alone exceed
00:01:57 00:02:03 thirty I personally don't like the whole
00:02:00 00:02:06 the over thirty because I again I don't
00:02:03 00:02:09 want to be coming across a spammy at the
00:02:06 00:02:11 end of the day people purchase go years
00:02:09 00:02:13 between purchases or selling of their
00:02:11 00:02:17 home so I want to provide as much about
00:02:13 00:02:20 as possible so they stay on my email
00:02:17 00:02:23 drip campaign the long game is for them
00:02:20 00:02:25 to stay on it and engage by at least
00:02:23 00:02:28 opening them and the way that you can
00:02:25 00:02:31 not ensure but the way that you can
00:02:28 00:02:33 promote a healthy open rate is by
00:02:31 00:02:37 providing something of value that people
00:02:33 00:02:39 are gonna want to click and open it they
00:02:37 00:02:40 are getting way too many emails that are
00:02:39 00:02:43 very spammy hey do you know anybody
00:02:40 00:02:45 that's buying or selling hey can you
00:02:43 00:02:47 refer me to somebody else that message
00:02:45 00:02:49 gets played out very quickly so if
00:02:47 00:02:52 you're taking more from that
00:02:49 00:02:54 relationship then you're giving then
00:02:52 00:02:57 you're drawing a negative bank balance
00:02:54 00:03:01 in that relationship the key is to
00:02:57 00:03:02 deposit as much equity into that bank
00:03:01 00:03:06 account in that relationship bank
00:03:02 00:03:07 account to where periodic periodic
00:03:06 00:03:13 withdrawals gonna be healthy and it's
00:03:07 00:03:19 gonna keep your relationship engaged so
00:03:13 00:03:23 again the 365 so 365 days calendar is
00:03:19 00:03:25 the foundation so we want to systematize
00:03:23 00:03:26 it so we know that they're at least
00:03:25 00:03:28 going to be touched
00:03:26 00:03:31 20 times we know that they're going to
00:03:28 00:03:34 be reached out to 20 times whether we're
00:03:31 00:03:37 a one-man band or a one-woman band or
00:03:34 00:03:41 we're part of a larger team or we have
00:03:37 00:03:46 some somebody out there doing our
00:03:41 00:03:48 campaigns for us we want to know with
00:03:46 00:03:52 certainty that we've at least made
00:03:48 00:03:54 twenty efforts to engage or provide some
00:03:52 00:03:56 sort of value to our clients whether
00:03:54 00:04:04 they whether they be on the buyer side
00:03:56 00:04:07 or on the seller side okay want to make
00:04:04 00:04:09 sure that all of these populate first in
00:04:07 00:04:14 all of your communications and
00:04:09 00:04:16 specifically in emails you don't have to
00:04:14 00:04:19 lead with the ultimate goal of getting a
00:04:16 00:04:21 referral providing a simple tagline and
00:04:19 00:04:25 give you three different examples in
00:04:21 00:04:27 your emails goes a long way so who can
00:04:25 00:04:29 benefit from my services
00:04:27 00:04:31 today you can put that in your email
00:04:29 00:04:33 signature the best compliment is a
00:04:31 00:04:36 referral put that in your email
00:04:33 00:04:39 signature referral referrals always
00:04:36 00:04:41 welcome something catchy to where they
00:04:39 00:04:44 see it this is gonna go in all of your
00:04:41 00:04:46 communications at certain times it is
00:04:44 00:04:51 appropriate for you to do a direct ask
00:04:46 00:04:55 but that is more you doing it in a
00:04:51 00:04:57 customized way don't automate that if if
00:04:55 00:05:00 you know where your businesses go and if
00:04:57 00:05:03 you know that summer is heating up then
00:05:00 00:05:05 do that direct - send that mass text
00:05:03 00:05:08 everybody but customize it to your needs
00:05:05 00:05:12 at that specific time don't set that in
00:05:08 00:05:13 January with the expectation that it's
00:05:12 00:05:15 going to go off on September and you're
00:05:13 00:05:19 gonna be in the same place you may have
00:05:15 00:05:21 too many listings or that's not that's
00:05:19 00:05:23 never an issue right but you don't know
00:05:21 00:05:25 where your business is gonna be at that
00:05:23 00:05:27 at that point when you're doing that
00:05:25 00:05:29 direct ask that's going to be on top of
00:05:27 00:05:31 your foundation and you want it to be as
00:05:29 00:05:34 customized as possible so there's a
00:05:31 00:05:38 higher probability that they are going
00:05:34 00:05:40 to be receptive to that hey yeah I do
00:05:38 00:05:42 have that referral I do have a referral
00:05:40 00:05:46 somebody was toking about buying a home
00:05:42 00:05:49 desk yesterday at the office party or
00:05:46 00:05:53 whatever just you never know what
00:05:49 00:05:56 examples come up so again build upon
00:05:53 00:05:59 that foundation that's what this drip
00:05:56 00:06:02 campaign is about add calls add
00:05:59 00:06:04 face-to-face is go intentionally into
00:06:02 00:06:06 the community whether that be
00:06:04 00:06:08 parent-teacher meeting whether that be
00:06:06 00:06:10 board meetings of some kind whether it
00:06:08 00:06:13 be association meetings or Chamber of
00:06:10 00:06:17 Commerce whatever your strategy is set
00:06:13 00:06:19 this drip campaign as your foundation
00:06:17 00:06:21 and then just build upon that because
00:06:19 00:06:24 you know at that point you at least have
00:06:21 00:06:26 20 points or twenty reach outs to your
00:06:24 00:06:29 clients anything that you can add to it
00:06:26 00:06:31 in a customized way is just going to
00:06:29 00:06:33 take you one tip one step closer to
00:06:31 00:06:37 getting that referral or getting their
00:06:33 00:06:41 repeat business and then provide value
00:06:37 00:06:43 again not only are you
00:06:41 00:06:46 advertising or sharing your value to
00:06:43 00:06:49 clients but to their friends so make
00:06:46 00:06:51 whatever content that you have shareable
00:06:49 00:06:53 encourage that share to that friend that
00:06:51 00:06:55 needs to hear that message whether
00:06:53 00:06:57 they're going through a renovation maybe
00:06:55 00:07:01 they weren't your clients at that point
00:06:57 00:07:03 or ever but your clients know somebody
00:07:01 00:07:05 else and I guarantee you they know
00:07:03 00:07:07 somebody else that is going through a
00:07:05 00:07:10 renovation so whatever content that you
00:07:07 00:07:12 provide in regards to renovation they
00:07:10 00:07:14 could certainly use a forward and
00:07:12 00:07:16 reverse share so again you're not only
00:07:14 00:07:19 providing value to your clients you're
00:07:16 00:07:22 providing value to their friends and
00:07:19 00:07:24 their circle because there's always
00:07:22 00:07:25 somebody doing renovations there's
00:07:24 00:07:27 always somebody wanting to buy or sell a
00:07:25 00:07:29 house there's always somebody wanting to
00:07:27 00:07:32 know about taxes there's always somebody
00:07:29 00:07:37 wanting to know what to do with their
00:07:32 00:07:39 spring update or with their garden
00:07:37 00:07:44 whatever the case may be I think you get
00:07:39 00:07:45 the point and then this is that famous
00:07:44 00:07:48 calendar that I keep toking about
00:07:45 00:07:51 people are struggling for topics on what
00:07:48 00:07:53 to cover people here hate provide value
00:07:51 00:07:57 provided value provide value what does
00:07:53 00:08:00 that mean again I I enjoy the macro and
00:07:57 00:08:03 I enjoy toking about the theory but I
00:08:00 00:08:06 immediately want to drill down into the
00:08:03 00:08:09 micro and really get into the how to
00:08:06 00:08:12 actually do it right now
00:08:09 00:08:15 these are actual topics that you can
00:08:12 00:08:17 cover this is actually my I call it a
00:08:15 00:08:20 thematik calendar and I'm sure if that's
00:08:17 00:08:22 the correct way of saying it but this is
00:08:20 00:08:24 how I say organized in the message that
00:08:22 00:08:26 I'm gonna send out so these are just
00:08:24 00:08:29 these are ideas that you can go out and
00:08:26 00:08:31 implement I know that I'm gonna touch
00:08:29 00:08:36 them on I know that I'm going to reach
00:08:31 00:08:38 out to them in holidays so just build
00:08:36 00:08:41 upon that so that's really how this
00:08:38 00:08:44 calendar came about I mapped out the
00:08:41 00:08:46 holidays that I felt appropriate for me
00:08:44 00:08:48 to reach out to them so your Christmases
00:08:46 00:08:52 of the world or your Thanksgivings or
00:08:48 00:08:56 July July 4th and then I expanded upon
00:08:52 00:08:58 them so there's some holidays that are
00:08:56 00:09:01 more important to you than than others
00:08:58 00:09:06 reach out to people at that point so in
00:09:01 00:09:08 January you see the Happy New Year in
00:09:06 00:09:11 January red flags things to watch out
00:09:08 00:09:16 for so any types of red flags whether
00:09:11 00:09:20 they be buyer's or seller's if you have
00:09:16 00:09:24 individual buyer and seller lists then
00:09:20 00:09:25 tailor them appropriately or if you
00:09:24 00:09:28 don't have time or don't want to invest
00:09:25 00:09:31 in actually bifurcating them then do a
00:09:28 00:09:32 general one that applies to both people
00:09:31 00:09:35 that are renting and people that are
00:09:32 00:09:37 leasing in people I'm sorry I said both
00:09:35 00:09:41 right people that are renting / leasing
00:09:37 00:09:42 or homeowners so you don't have to
00:09:41 00:09:45 replicate what you're doing on the
00:09:42 00:09:50 either side so red flags in real estate
00:09:45 00:09:52 is what I'm referencing February tok
00:09:50 00:09:55 about taxes there's gonna be a lot of
00:09:52 00:09:57 tax tok especially at the beginning of
00:09:55 00:09:59 the year so February start toking about
00:09:57 00:10:02 taxes letting them know that hey this is
00:09:59 00:10:04 the this is how not necessarily how you
00:10:02 00:10:07 can test but they know that this is how
00:10:04 00:10:09 property taxes work and it doesn't have
00:10:07 00:10:12 to be your content providing them to
00:10:09 00:10:13 resources is you may not be you may be
00:10:12 00:10:16 an accountant but chances are that
00:10:13 00:10:19 you're not I know I'm not but I'm not
00:10:16 00:10:21 gonna generalize so go to the experts
00:10:19 00:10:23 and get some cool videos off of YouTube
00:10:21 00:10:25 from the actual experts there's a lot of
00:10:23 00:10:26 free content out there you're watching
00:10:25 00:10:27 it and I'd like to think that it's
00:10:26 00:10:30 pretty great
00:10:27 00:10:32 but going - it doesn't have to be your
00:10:30 00:10:35 own content go out and get some content
00:10:32 00:10:37 from quality people that provided value
00:10:35 00:10:39 to you plug those links in and there you
00:10:37 00:10:42 go you have an email toking about taxes
00:10:39 00:10:43 and you look like a rock star Mart
00:10:42 00:10:46 tok start toking about some spring
00:10:43 00:10:48 tips then the market update hey what's
00:10:46 00:10:51 the market doing from a buyer and seller
00:10:48 00:10:53 standpoint April some cool summer road
00:10:51 00:10:55 trip ideas chances are that you're in a
00:10:53 00:10:58 market and most of your clients are in
00:10:55 00:11:01 that market you may have some Outsiders
00:10:58 00:11:03 that you that you might want to take off
00:11:01 00:11:05 of that partikular email or just send it
00:11:03 00:11:07 to them anyway
00:11:05 00:11:10 but I'm some cool summer road trip ideas
00:11:07 00:11:14 that are more local to you not the
00:11:10 00:11:16 National Geographic hey visit dubai
00:11:14 00:11:19 before you die or something like that
00:11:16 00:11:22 make it more regional to what some
00:11:19 00:11:24 people are actually gonna do not a you
00:11:22 00:11:26 know you don't need to be a national
00:11:24 00:11:27 review you don't need to be an Expedia
00:11:26 00:11:28 or anything else like that destroyed
00:11:27 00:11:31 some local stuff
00:11:28 00:11:33 April more tax tok there are some
00:11:31 00:11:37 deadlines at that point that need to be
00:11:33 00:11:39 in consideration May prepping for summer
00:11:37 00:11:41 which at that point depending on what
00:11:39 00:11:42 part of the country you're you're in you
00:11:41 00:11:45 may already feel like it's summer
00:11:42 00:11:47 Memorial Day reaching out to them you
00:11:45 00:11:51 see here in what capacity I'm gonna
00:11:47 00:11:54 reach out to them will that be a text or
00:11:51 00:11:57 email or sometimes both we have
00:11:54 00:12:01 remodeling formulas in June we have
00:11:57 00:12:04 summer tips in June we have July happy
00:12:01 00:12:06 Independence Day July ways to improve
00:12:04 00:12:10 your credit August back to school my
00:12:06 00:12:14 musts September fall tips October
00:12:10 00:12:17 Columbus Day market update in November
00:12:14 00:12:20 and then a happy Thanksgiving in
00:12:17 00:12:23 November again winter tips in December
00:12:20 00:12:28 and Merry Christmas in December as well
00:12:23 00:12:33 so these are outside of the holidays the
00:12:28 00:12:34 other ones switch them up switch them up
00:12:33 00:12:36 they don't have to be in this order of
00:12:34 00:12:41 course these are just suggestions I get
00:12:36 00:12:43 emails and texts and just messages like
00:12:41 00:12:46 well you tok about drip marketing you
00:12:43 00:12:49 tok about content marketing but what
00:12:46 00:12:50 outside of hey are you ready to buy or
00:12:49 00:12:52 are you ready to sell what can I really
00:12:50 00:12:56 tok about a lot of people are toking
00:12:52 00:12:57 about renovations for their homes and
00:12:56 00:12:59 things that nature but that applies if
00:12:57 00:13:02 they're homeowners well there's a lot of
00:12:59 00:13:04 ideas these are these are a few in this
00:13:02 00:13:07 is this is the content calendar that I
00:13:04 00:13:09 actually use so it will be in the
00:13:07 00:13:12 description below so if there's any
00:13:09 00:13:14 questions comments if you if you think
00:13:12 00:13:15 of some other topics please feel free to
00:13:14 00:13:17 drop them in the comment section below
00:13:15 00:13:21 I'm always open the
00:13:17 00:13:26 new ideas and just sharing as much as I
00:13:21 00:13:29 can so this is a this is a great start
00:13:26 00:13:31 point again you're providing as much
00:13:29 00:13:34 value as you can again everybody is
00:13:31 00:13:38 reaching out and whether you be a bank
00:13:34 00:13:41 whether you be any type of service or
00:13:38 00:13:44 product industry they're reaching out
00:13:41 00:13:47 for for holidays so you should be as
00:13:44 00:13:49 well and the more Valley that you can
00:13:47 00:13:51 provide independent of the Hey
00:13:49 00:13:54 Merry Christmas or Happy Thanksgiving
00:13:51 00:13:56 the more in front of your client that
00:13:54 00:13:58 you're gonna stay they're gonna want to
00:13:56 00:14:01 actually open your emails because they
00:13:58 00:14:03 know that you're not always there every
00:14:01 00:14:06 single month asking for something or
00:14:03 00:14:09 providing that boilerplate newsletter of
00:14:06 00:14:10 the market update well the only time I'm
00:14:09 00:14:13 gonna look at a market updates when I
00:14:10 00:14:16 want to sell oh when I want to buy and
00:14:13 00:14:18 that's a reality you wouldn't be you
00:14:16 00:14:20 wouldn't be opening if you weren't a
00:14:18 00:14:23 real estate agent you wouldn't be
00:14:20 00:14:26 opening every single market update maybe
00:14:23 00:14:28 maybe maybe you would but majority of us
00:14:26 00:14:30 aren't so the more value that you can
00:14:28 00:14:33 brought provides fund that standpoints
00:14:30 00:14:36 can be great this is a foundation again
00:14:33 00:14:40 don't stop the calls don't stop the the
00:14:36 00:14:43 Starbucks runs or Starbucks coffee dates
00:14:40 00:14:45 or the PTA meetings or anything else
00:14:43 00:14:47 like that that's something you add on
00:14:45 00:14:49 top of this this is something that you
00:14:47 00:14:52 can systemize meeting in front of
00:14:49 00:14:54 somebody that's that's something you
00:14:52 00:14:58 can't systemize sure you can have a
00:14:54 00:15:01 reminder to say hey reach out to reach
00:14:58 00:15:04 out to Jane to go for coffee or whatever
00:15:01 00:15:05 but agendas and schedules are gonna
00:15:04 00:15:07 change
00:15:05 00:15:10 so that's something you can't really
00:15:07 00:15:12 systematize you would have 20 points of
00:15:10 00:15:15 contact you have 20 opportunities to
00:15:12 00:15:17 engage with your past clients and/or
00:15:15 00:15:19 people that have shown interest in being
00:15:17 00:15:21 your clients so take advantage of that
00:15:19 00:15:24 and I hope that you have that you found
00:15:21 00:15:27 some great value in here again if you
00:15:24 00:15:29 have any suggestions any topics on
00:15:27 00:15:29 anything that you want to cover in
00:15:29 00:15:32 relation
00:15:29 00:15:34 real estate I would love to hear it if
00:15:32 00:15:36 you think that somebody out there other
00:15:34 00:15:38 real estate agents need to need this
00:15:36 00:15:42 calendar or need to hear this message
00:15:38 00:15:43 please please share it with them always
00:15:42 00:15:45 happy to help where I can
00:15:43 00:15:47 thanks so much for your time and I'll
00:15:45 00:15:47 see you in the next video
00:16:03 00:16:05 you