Published on: February 3 2023 by pipiads
Table of Contents About therapy ads
- Dove Real Beauty Sketches | You’re more beautiful than you think (6mins)
- Physical Therapy Facebook Ads vs Google Ads - Physical Therapy Marketing
- Physical Therapy Marketing - how to use Facebook Ads to Promote Your Cash Physical Therapy Practice
- What About those ONLINE THERAPY ads on TV? | Life Process Program | Sundays With Stories
- How to Google Ads for Physical Therapy & Chiropractor [Case Study]
- Welcome to Voz Speech Therapy - Advertisement
Dove Real Beauty Sketches | You’re more beautiful than you think (6mins)
[Music]. i always thought people were so cute and they have the little cheeks and they're like rosy. but mine are pretty plain. if i was gonna change one feature about my face, i would say that i would want fuller lips. i'm definitely a person that looks tired. when i'm tired and when people say that immediately i'm like: oh man, i'm starting to already get little crow's feet and stuff, which, like my mom has. so i'm a forensic artist. i was trained at the fbi academy in 1993 in composite art work for the san jose police department as the police artist from 1995 to 2011.. we didn't really know what we were doing, so that was nerve-racking for everyone. i showed up to a place i had never been and walked into this big warehouse and at the very end there was a guy with his back to me with a drafting board. i had a curtain separating me so that i don't see him. we'll begin first of all. tell me about your hair: brown long, i guess a little bit past my shoulders. your jaw- my mom told me i had a big jaw. the other brown eyebrows, dark brown eyebrows. i didn't know what he was doing, but then i could tell after several questions that he was drawing me. tell me about your chin. i guess i haven't really compared it to anyone else's chin, but, um, especially when, like, i smile, i just feel like it kind of protrudes a little bit: [Music], what would be your most prominent feature? i kind of have a fat, rounder face. the older i've gotten, the more freckles i've gotten. you sort of realize, oh man, now i i have to tok about myself and and and think about my looks. i'm 40, so i'm starting to get a little bit of the crow's feet thing going on. um, [Music], once i get a sketch, i say thank you very much and then they leave. i don't see them. i still didn't know. all i had been told before the sketch was to get friendly with this other woman, chloe, today i'm going to ask you some questions about a person you met earlier and i'm going to ask you some general questions about their face. she was thin, so you could see her cheekbones, and her chin was a nice thin chin. the women were really critikal about moles or scars or things like that, and yet they were describing just a normal beautiful person. she had nice eyes. they lit up when she spoke and were very expressive. the length of the nose. what is that? like a short, short, yeah, cute nose. her face was fairly thin. she had blue eyes, very nice blue eyes, okay, [Music]. so here we go. so this is your self-described image. and then somebody else described you and i did this sketch: [Music]. i have this whole thing about having dark circles and crow's feet around my eyes and that was not part of the sketch at all. that the stranger did the strangers was a little more like gentle. [Music]. that's pretty different. [Music], which is very strange. [Music]. she looks closed off and fatter. she just looks kind of shut down, sadder too. the second one is more beautiful. i think they're catching more of that from you. yeah, yeah, she looks more open and, um, friendly and [Music] happy. i've come a long way in how i see myself, but i think i still have some way to go. [Music] [Applause]. [Music], i have some work to do on myself. do you think you're more beautiful than you say? yeah, chloe's perception was so, so clearly different. her picture looked like somebody i thought i would want to tok to and be friends with, like a happy light, much younger, much brighter person. it's troubling. i should be more grateful of my natural beauty. it impacts the choices in the friends that we make, the jobs we apply for, how we treat our children. it impacts everything. it couldn't be more critikal to your happiness. [Music]. our self-perceptions are generally kind of harsh and unbecoming when really that's not how the world sees us. we spend a lot of time as women analyzing and trying to fix the things that aren't quite right, and we should spend more time appreciating the things that we do like. [Music] you.
Physical Therapy Facebook Ads vs Google Ads - Physical Therapy Marketing
you're a physical therapy practike owner and you're looking to get more patience, a little bit more consistency in your schedule. it can be really hard to figure out where to start, especially if you're looking into paid ads. there's so many different options out there. there's so many charlatans out there on the market saying that their strategy is the absolute best. there's only one way to do it, which couldn't be more false. there's a lot of different ways to grow and scale your practike. at work. you gotta find the one that makes the most sense for you. so what i'm gonna be doing today in this video is comparing the two titans of paid advertising: facebook ads and google ads. i'm going to be comparing, contrasting all of their best features, where their audiences are, where their, what kind of ad styles you're able to run and, ultimately, which ones are the most profitable and most time-consuming for you to help you determine which one of these two platforms you should be starting on, to get a little bit more consistency and a little bit more predictability into your schedule. so to get things started: in the balloon corner, weighing in at over 2.6 billion monthly active users, we have the mother of all social media networks: facebook ads and, in the slightly less blue, red, yellow and sometimes green corner, weighing in at 1.9 billion monthly active users, we have the sultan of search google ads. today, we're going to be deciding which is better for your physical therapy practike to advertise on first. is it facebook ads or google ads? i'll be sharing new market data as well as revealing the real world numbers that we've collected from our 200 plus physical therapy clients that we've worked with over the last year. so sit back, buckle up, pull out a notepad and a pen. this is not going to be a fight that you want to miss. hey, what's up? you guys? it's jordan malloy, from clinical marketer, where we teach physical therapists- mostly cash physical therapists- how to scale by working smarter, not harder, by showing them exactly what we did inside of our own cash practike: to scale it to over a million dollars a year within three years, without accepting any insurances. if you guys are interested in learning the latest and greatest of what is working right now to launch and scale cash physical therapy practikes, i want you to subscribe to this channel so that you don't miss any of our valuable content we put out on a weekly basis. alright, so today we're matching up facebook ads against google ads to help you determine which platform makes the most sense for your physical therapy clinic to advertise on first. so if you're searching for ways to get more patients, a little bit more consistency in your practikes schedule without spreading your marketing budget too thin, do not go away from this video. stik until the end, because facebook and google are battling out for five rounds and at the end we're going to declare a winner and give you absolute clarity on which one of these platforms makes the most sense for you to get started on and what you can expect once you do so. here's a breakdown. number one: we're going to be comparing each user's audience base, how big they are and how many of your ideal patients are on each platform. now round two: we're going to be comparing the audience's buying intent. how ready are they to buy your cash packages and actually become a long-term patient? now round three: we're going to be comparing ad costs. round four: ad types and placements. round five: ease of scaling. how quickly can you turn two thousand dollars of profit into ten thousand dollars of profit? if you guys get any value out of the information i'm about to share with you, do me a huge favor and like this video so that others are able to see it. so youtube knows to push this out to more physical therapy practike owners. and do not forget to subscribe so you do not miss any of the other physical therapy marketing and sales training that we put out on a weekly basis. so let's dive into round one: audience sizes. the question here is which platform has the most potential dream patients for your clinic in your area? we know both are massive with a ton of users, but which one is the lowest hanging fruit for your clinic to get started with first? starting with google, there are more than 5.6 billion, with the b searches happening every single day, with the average person making three to four searches each day. not only that, but google controls nine point two percent of the search market share worldwide. so if there's any search engine you wanna make sure that you're on, it's definitely google. now, google's pretty darn impressive, but how does facebook compare in size? facebook recently reported having 2.9 billion daily active users, with the average user spending about 58 minutes a day on facebook. oh god, really, now that's actually insane. but both of these platforms are impressive, but which one actually wins? just by looking at the numbers and the size alone, you might assume that it's google, but it's actually facebook. now how come? well, if you take the daily searches and divide it by the average number of searches per user, you'll find that the daily active users is actually around 1.6 billion daily active users compared to facebook's 1.9 billion. and that's not even taking into account instagram, and you can advertise the exact same content on both platforms from facebook with just a click of a button. now, for the most part, we're leaving instagram out of this comparison, but instagram has an additional 500 million daily active users, with each user spending about 53 minutes per day on the platform. plus, instagram is the second largest social media platform, second to only facebook. now, together, they blow google out of the water in terms of audience size and reach, making facebook the winner of round one. now let's take a look at round two: buying intent. the question we want to answer here is: are users actually ready to schedule and buy your physical therapy packages when they opt in through one of these platforms? now, google ads are a search based platform, which means the only time people ever see your ads that are going to actually click on them is when they're making a search using the keywords or search phrases that you're bidding on inside of your google ads campaign, such as physical therapy near me or physical therapy in milwaukee. this means that every person who clicks on your ads are looking for a solution to their problem right now as in, they're ready to buy and give you money this very moment. so that's pretty hard to beat. so how does facebook compare to that? well, facebook is an entertainment platform and people who are on it aren't typically looking for a solution to a specific problem, although pages and groups who cater to solving specific problems like incontinence or women's health or staying healthy during crossfit, are becoming increasingly popular. but try to think of a single time when you needed to have a garage door repaired or your roof repaired or needed a haircut. most likely you didn't go to facebook to book an appointment or to search what your options were. if anything, you may have gone on there to make a post to ask your friends for recommendations. so for round two, buying intent. google ads is the definite clear winner. make sure your brand is showing up wherever your dream patients are looking for physical therapy. that's just smart business. now let's dive into round three: ad costs. now we've helped over 200 plus cash physical therapy practikes scale their brands with paid ads in the last 12 months alone. the most frequent question that we get asked is: how much should we be spending on our ads? now, in this round, we're going to find out which is cheaper to advertise on- is it facebook or is it google? to find out, we're going to take a look at the average cost per click industry-wide, as well as take a look at the cost per evaluation and the cost per package sold across our 200 plus physical therapy client base. let's keep the trend going. to start wi.
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Physical Therapy Marketing - how to use Facebook Ads to Promote Your Cash Physical Therapy Practice
if you guys are trying to figure out how to use facebook as promote your cash physical therapy practike, you've absolutely come to the right place. there are three things that you need to understand in order to attract high quality, cash paying patients using facebook ads. that i'm going to be covering for each of you in this training here today. if you guys don't know, my name is jordan mather. i'm the ceo and co-founder at clinical marketer, where we help cash physical therapists build wildly successful practikes, and when i say wildly successful, i don't just mean building six and seven figure practikes- we absolutely do do that- but we also help practikes- people- build the lifestyle practikes of their dreams that grant them the time, freedom and autonomy to live life on their own terms- the lifestyle that they had in mind when they started their practike to begin with. so over the last year, we've helped over 200 practikes build the practikes of their dreams and together combined, they've generated over 1.6 million dollars in revenue, all through facebook ads, while using literally the exact same method that we've used in our own practike to grow to over seven figures per year. so whether our clients were trying to fill a new, higher schedule- uh, finally have consistency and predictability in their patient flow or just trying to get their practike off the ground. 100 percent of them rely on facebook ads to fill their pipeline and fuel all of their word of mouth and referral strategies in their business. so today i'll be walking you through the three key things you need to successfully generate cash paying patients through through facebook ads. and so number one is your market message match. okay, without this, matter what you do in your marketing, it is not going to be profitable. it's like trying to sell cat food to dog people. it really just does not make sense. you have to have message market match and we're going to dive into that today. number two is the rule of seven. the top marketing experts and practike owners in the world live and die by this rule, and if you don't know what that is, don't worry about it. most people do not, so don't worry. today i'll be teaching you exactly what that is and how to apply it to your facebook ads. and then number three is the cash patient pipeline. this is the most crucial piece that most practikes is are missing in their marketing. that's preventing them and thousands of other practikes from being profitable in their marketing. so without the right process, no matter how good your ads are, no matter how great your offer is, the, it really doesn't matter unless you have the systems behind them to convert all of those leads and all of that traffic to get the right people in the door to buy your cash package sales. so if you can do these three things i'm gonna be sharing with you today, you can completely screw up the setup of your campaigns. you can set up- basically screw up- all of the tik components that actually go into setting up successful campaigns, but if you do these three things right, you're still going to be able to get cash paying patients in your door. so let's dive in. oh, actually, there's one more thing i do have to ask of you guys. uh, we drop all of this content on a weekly basis- 100 for free- but we do have a small fee that we ask of you, which is to share this content, smash that like button and drop us a comment if you're getting value out of the training that we're giving to you guys today, because this tells facebook and youtube that this content is valuable and it's going to show it to more cash physical therapy practikes so that they can learn from it and start to get the results that they've been looked after. that's it. that's all we ask. just smash that like button, give us a comment if you're getting value and, if you haven't already, join our facebook group and hit that subscribe button on youtube. that's it okay, so let's get after it. number one is your market message match, which many of you may have heard of, but many people completely just forget about it or something and just forget and leave their common sense behind them. when they start running ads, they advertise their practike the same way. they basically promoting a job posting. okay, they advertise 60-minute sessions, one-on-one sessions with a doctor, physical therapy where you never get handed off to a pta, et cetera, et cetera, et cetera. and guess what? not a single person that you're trying to sell to join your services actually cares about that stuff. okay, you're not trying to get them to work with you or win them over with your high moral standards or your stance against big box physical therapy and pt meals. that's not what sells people on cash physical therapy. you're trying to make them believe that you can help them ascend in one of just three markets. okay, there's really just three markets that any of us are, no matter what it is you're selling or whatever thing you buy. no matter what thing you buy, it's always because you're ascending in one of three areas, okay: health, wealth or relationships, rather, helping them become the healthiest, best version of themselves, helping them perform better at work and therefore making more money. or you're helping them stay active and compete against their friends, have better relationships with their spouse and their families, or improving their sex life. if you're working in women's health, okay. you're always servicing and helping them in one of those three areas and your marketing message needs to help them believe that you can help them ascend in one of those three areas. if your ads aren't speaking or to or convincing them that your services can't help them do any of those, they'll never generate the type of patients that are going to pay two thousand dollars or plus on a cash physical therapy package period. they just won't. so when coming up with your market message match, it's important to remember the 40- 40- 20 rule. now again, this is probably rule few of you have actually heard of, but basically what this tells us is that 40 of our marketing success comes from marketing to the right audience. so having the right audience is 40 of the battle. the other 40 is marketing the correct offer to that audience, then the remaining 20 is all about the copy and how and what story you're actually using to demonstrate value and build an authentik connection with the people that you're advertising to. this is extremely handy in making sure that our focus is where it should be. far too many cash practikes that we've worked with fail in their advertising because they're putting all of their effort into creating high quality video content or all these super professional graphics that aren't really drive moving the needle in their practike. they really should be focusing on what audience they're advertising to and what offer they're actually putting out there. okay, campaigns that have consistently generated 10 000 plus per month for as long as 12 months and straight are using some of the most basic images and videos that you can eve ever imagine. there's nothing super fancy or pretty about them. most of the time, the ones that are performing the best are generally the ugliest ads that are out there, so why then are so are they so incredibly profitable, even after running them, in some cases for as long as a year? okay, even with these ugly creatives, it's because their marketing message and the offer that they're advertising is perfect. it's beautiful and it's really hard to say no to. okay, the ads don't focus on the product or what makes your practike different than the rest. they focus on showing the prospect that we understand their problems better than anyone else. now i don't remember who said this- otherwise i'd totally give them credit for it- but it's always stuck with me, and it should stik with you too, is that prospects do not buy when they understand. they buy when they feel understood. and another really popular marketing maxim is to remember and write down is whoever can describe the problem t.
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What About those ONLINE THERAPY ads on TV? | Life Process Program | Sundays With Stories
foreign [Music] in life lately, um, where, um, if you watch television, you're going to see a lot of ads about [Music], Mental Health, [Music], um, so let me hearken back. I'm so damn old. back in the 1980s they used to do ads where they'd show somebody in a hospital doing pretending to do an appendicitis on themselves and they were saying: this is what happens when you try to teach, treat alcoholism or Addiction on your own. it's sort of like you know, removing your appendix on your own. they're kind of drawing that parallel. of course, the most famous ad of all time is this: is your brain on drugs? um, you know. and of course the main objection to that was: is that really the best way to communicate with young people about drugs? but of course, what would Carl Hart say about this? is your brain on drugs? Carhart would say: wait a second. who said there were only negative effects from drugs? yeah, so that's a famous ad. that sort of everybody knows is bad, but the operating on yourself thing that still works. speaking of coral art, he uses Switzerland as an example of a place where you might get heroin in Switzerland. can you believe this? they have public advertisements and billboards that say this: you can quit smoking on your own. you can quit heroin on your own. ah, well done. can you believe that Godzilla's truth? and why would you want to give that message to people, as opposed to imagining operating on your appendix, which makes everybody nauseous? because you're asking me why you'd want that. why did they bother to take out Billboards? are you asking me why people would want to send the message to people who may otherwise feel in despair that don't double down on your despair. let's look at true, optimistik possibilities for yourself. and you're wondering why they might send that message to people. I mean, I know it's a rhetorical question. they want to encourage people to know and to believe that they can quit their addictions, which people's kind? in America, we actually tell people you can't quit smoking on your own, but people know you can because they're- they're father- quit smoking, you know. so that's just an example of a nod, our way of communicating Public Health messages. so let's jump. there are two types of ads that I see on television about Mental Health. um, and they both relate. we're in the new era that you and I. this is the lpp network, the life process program Network. we're an online service for helping people come to grips with addictions and related issues, and we've been doing it for 10 years. um, now everybody's doing it, yeah, and so there's now an industry of online stuff and there's an industry of online um medication prescriptions. and one of these ads shows a woman who was really, really depressed. she says, and when you see her, she's sort of just smiling and she's been given a prescription to deal with her depression and she looks really, really happy and that's all you know about her. they, they show her in a room, nice looking room- they don't share with any other human beings- a mother, children, a partner- um, they don't show her. I mean, what do you think of when you see a woman who really looks happy after she's taking drugs? I don't know how do you react to that. I finally found my life Source. yay, we don't say. we don't say drugs are bad, don't take drugs. we also dissuade people from using a drug as a single, singular life source of living and it sounds like, with all the problems, that this a woman could have been, a person, could have been a watch in. yay, I found the solution. yeah, right, so if you were to see this ad and they told you this woman just took a painkiller. you would think she's addicted, and what you and I would say in response to that is: well, we need to know more about her life, and the life process program would be about building up those aspects of their life. all that they're showing a human being in isolation from their life, taking a drug as their life Solution. that's a hard leap for people to make. yes, but that's a prescription. she's taking antidepressants. she's not taking well, painkillers are prescribed too, but she's not taking heroin. she's got a prescription, but you and I look at people in terms of the life process program. is their life structure? so we don't have any reaction. like you said, uh, people taking drugs until we know we'll. how are you paying for those drugs? are you able to work? are you able to have relationships? are you able to raise your children or deal with stress that arises in your life? and you learn nothing about that woman and her life structure from watching. is that that ad? I react to it by saying, well, this is an ad for addictive drug use. I mean, they're not going to let people advertise heroin that way. she just looks really sleepy with whatever jog it is she's taking and you might say, wow, give me some of that shrug. so now I'm going to jump to something slightly more complex. they have a series of that. they have online uh therapy sessions now. and remember I, when I began this, I started toking about, well, operating on yourself. yeah, would you operate on yourself then? would you treat yourself for addiction? and so they have a bunch of people giving advice to somebody, let's say, who's depressed, and they say, oh, that's just a temporary State, you're going to get better. or, you know, try and take your mind off it by doing other things. or, you know, have you toked to your friends or your spouse or your mother or father, possibly even your doctor, and their point is that that's stupid to do those things because you wouldn't operate on your own. appendix, it's so stupid to look into your own life circumstances and try to make, you know, constructive decisions for yourself. yeah, I don't see the equivalence. it's not not good, and you and I know. um, and let's jump to who we are. we're the life process program. we teach people to tok to other people in their lives as a way of getting support and reassurance. if you don't have a stable social setting and family setting, you're more vulnerable to bad things. those are things that you want to do in your life, and so, um, I have to point out there, I began this by saying: well, we're in a business of providing online addiction and you know, related issue- coaching services. so in a way, we're offering a similar kind of a service. so, in a way, I'm toking against our own product because they're saying, oh, all these people need to seek online services. yeah, yeah, we're not toking against our own product. I mean the way that. it's the way that a thing is packaged. it's not what we're arguing for or against, right, I mean, we could it with our own program. we could say: it's kind of nice. you can have these discussions and have these thoughts and make some decisions with a little bit of help. you can stay in your living room and you can reach out at your leisure. you can have someone looking at you, toking to you, with you, or you can be typing to somebody passively, or you could just be going on with these sort of- um, open, open-ended questions that we ask people to consider. that's good, that's a good, that's a solid way of accessing something like that. I think that's how I would prefer to access it, but the message that, uh, you want to. you know you ought to, rather than be introspective. you need to Outsource, and so if you can't Outsource through typical faster, then you need to do it online, because we have these medications and we have these therapies for you, because Jesus you wouldn't, you know, take out your own liver. uh, that, that, the messaging there, The Branding of that thing, is what we're, and we work the very things that they're putting down we work through. right, we would say, oh, are there? we're not going to say, oh, you can feel better if you communicate more with your children or your spouse and you become less depressed. they, they say: you can't do that. and we're saying: you can do that. to the extent that you do that to is good, and we want to encourage you to do more of that, because we're just somebody at the other end of your computer, right, you know, we're going to tok to you a couple times, whatever, th.
How to Google Ads for Physical Therapy & Chiropractor [Case Study]
hey guys. so today let's tok about google ads and lead generation for a physical therapy and chiropractor office. how do you do it and how do you do it? well, that's up next. [Applause]. okay, so welcome back guys. if you're new around here, my name is dean hua. i'm a digital advertising strategist helping a lot of small businesses acquire new customers through paid media lead generation, and the content on this channel reflects that. so today i want to tok about, uh, google advertising for a physical therapy or chiropractor practike. how do you do it and how do you do it? well, let me give the back story here. so this is actually a real life case study from a physical therapy client of mine. he had approached me some time ago to do google ads for his business. the back story, however, is that he had worked with two other agencies before me, each one of them for three months, and he did not have great results. so then he found me on the internet. i have to say i was a bit skeptikal about working with him, because usually, when you've worked with two other agencies before me, that's sort of a red flag that maybe you might be a difficult client. as i got to know him and heard his story and and did the audit of the previous accounts, i realized that it really wasn't his fault at all and actually gave this guy a fair shake, which i did. um, so, after working with him for three months, we got some really good results which i want to show with, which i want to show you guys right now. okay, so, before we do a deep dive into how you do, uh, google ads for physical therapy or chiropractor practike, let me just do some quick backdrop details about the clients, that way you understand what's going on here and it'll give more context as to how i do google ads, uh for this partikular niche. so, one office location, uh, as it shows here on the slide, uh, like i said, i worked with two previous agencies. um, he's located on the suburbs, which, with a low population count of about 145 000 people, very, very spread out over 10 miles, so it's a very well to do area in terms of income and demographics, but extremely spread out over 10 miles, and later on in this video i'll tok about why or how that affects cost per conversions. he had already ranked very high for seo. usually you can find his main keywords, such as physical therapy in xyz city or physical therapist in xyz city. usually he was ranking for like top three for those keywords. okay, let's see here. so let me just move myself over here. so let me just show some real quick uh cost metrics with the first two agencies before i show mine and how to do this. uh, cosplay was extremely, extremely high for the first two agencies: uh 175 for the first agency that he worked with and 330 for the second agency. remember, this is just for a lead uh, not for a new customer. okay, so, extremely high. conversion rates were abysmally low. uh, anywhere between 2.6 to 1.3 percent for three months. uh, for the first agency, three leads for for each month for the first three months. for the second agency actually got worse: only one lead per month. okay, so those were first two agencies. here is my metrics: um, as you can see, and putting all humility aside, uh, for the moment, uh, we crushed it out of the ballpark. um, or knocked it out the ballpark, i should say wrong sports euphemism- uh 57 cost per lead, nearly a seven percent conversion rate and 13 leads per month. um, i should note that, uh, with the cost per lead, actually it was anywhere between 25 to 57 cost per lead, um, the- and this is again just where distance comes into play. if we were working with roughly a five mile radius or under, my cost per day was roughly 25 dollars. um, but because he's in a very low population area and we needed to target much further out, um, our cost probably got higher, usually, uh, at where, based on these numbers, 57 dollars cost per lead as far out as 10 miles. the reason being is that when you run a pt practike there's a lot of competition. so for a lot of consumers in their mind it's like: why do i want to drive 10 miles out to your office when i could just drive three miles out to this other office? obviously that's not to sit there and say that pt practikes don't know how to differentiate. they do. you just as an agency, you have to know how to work with them and kind of emphasize where they where they're different from their competition. but from a consumer perspective, um, many consumers look at pt practikes as the same and really the biggest concern that they have is whether or not do you accept insurance. so it's important for me to kind of note that we could get cosplay a lot lower and i'm pretty confident, taking this case study that if i worked with a pt or chiropractik practike that that was in a much more populated area, we could definitely get a much lower cost per lead. okay, so, with that said, let's dive into what sort of tactiks i use to help drive a higher conversion rate and more volume for a pt practike, okay, okay, so let's tok about tactiks here. first key tactik when dealing with health care practikes or just local businesses in general, uh, bid strategy. it's really important to be really granular in your bit strategy. so what i did with this physical therapy practike is we segmented our bids based on zip code. okay, so depending on the zip codes, we would bid differently. generally speaking, what we found, at least for this physical therapy practike, is that after five miles [Applause], people are less inclined to want to travel to your office when they know they have other options nearby. so because of that, we had to adjust our bid strategy, for zip codes are much further out in the geographic area that we were targeting. so, as you can see here in this minus 20- 20. what this is saying is that i'm willing to put to bid 20 less for this zip code relative to everything else, whereas with this zip code which is much closer to my client's office. i'm willing to bid ten percent more. so let's just say that my cost per click for a keyword is five dollars. i'm bidding five dollars for a physical therapy keyword. um, so what i put in a bid adjustment of 10, what that means is that i'm now willing to pay 5.50 for that same keyword. okay, because 10 times 5 is 50 cents. fifty cents on top of five dollars is five dollars, fifty cents, all right. so number one: you. you wanna get granular with your bed strategy and try to modify your bid adjustments. uh, specifically on uh locations and cities and zip codes. all right. so key tactik number two: uh ad scheduling. so i run into this issue a lot when i audit campaigns and for local businesses. you, ideally, you want to start running campaigns only during your office hours. okay, so you want to see what sort of results you get during office hours only. once you start to get results with office hours only, you can then start to run campaigns outside of your office hours. but the problem is that most campaigns, when they first start out, is they're running their campaigns 24: 7.. and the problem, especially with a local business, is that if a prospective patient doesn't search for your keyword or doesn't search for your business, and your office hours is from nine to five, but they're calling at seven pm and you're not picking up and they don't leave a message. that's a wasted click, right. so you want to get really efficient in the beginning and focus on office hours only. as you can see here with this partikular client of mine, their office hours are from- uh, roughly eight o'clock to four pm. okay, and then, once we have success with this, we can, we, we can- then start bidding outside of that key tactik. number three, it's really important to bid aggressively. one of the biggest issues i find when i'm auditing local businesses in their google ad accounts is that they're very timid about their bid strategy. for example, you're trying to bid as cheap as possible, and i find this to be the case with a lot of diy businesses who are running their own google ad accounts rather than hiring an agency, and what that signals to me is that you don't really have a very firm strategy in place.
Welcome to Voz Speech Therapy - Advertisement
foreign and I would like to introduce you to my practike, Vos speech therapy. wall speech therapy is a bilingual pediatric practike that specializes in the diagnostik evaluation and treatment of children with speech, language and myofunctional disorders secondary to autism, childhood apraxy of speech, intellectual disabilities, receptive and expressive language disorders, artikulation disorders and oral facial myofunctional disorders. we also specialize in the assessment and intervention of tethered oral tissues, also known as tongue and lip ties. as a bilingual speech language pathologist, I am one of just 7.2 percent of speech therapists in the country that can assess and treat a patient in another language other than English. as you can imagine, wait lists for bilingual providers in the DC area range anywhere from six to nine months. I opened both speech therapy to increase access to services and provide a highly effective collaborative therapy model that involves all the key stakeholders in the child's life. our goal is to increase the health literacy of all caregivers and to provide the highest quality therapy for all of our patients. before I continue, let me tell you a little bit about my background. I graduated laude from Emerson College in 2013 with a master of science in communication sciences and disorders, and I'm currently pursuing my doctorate at Northwestern University. when I'm not treating patients. I serve as an Adjunct professor at NYU and over the past eight years, as a speech language pathologist. I've worked in a variety of public, private Charter Schools, pediatric hospitals, outpatient rehabilitation centers and in the home health setting. if your child hasn't produced their first word, has limited language skills or has difficulty with the pronunciation of words, we can help. speech therapy can help if your child is having difficulty socializing with their peers. and if your child is having difficulty with feeding or sleeping due to a tongue or lip restriction, we at both speech therapy can help schedule a free virtual consult to see if both speech therapy is a great fit for you. we do require appointments and are accepting new patients. we're also accepting a variety of insurances at this time, including DC Medicaid. at voice speech therapy, we are working together for one single voice. [Music].