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Published on: January 22 2023 by pipiads

Google's Promises on Privacy: Marketing Spin or Actual Change?

- Google has promised to phase out third-party tracking cookies and make the web a more private place.

- However, many people are skeptical and believe that Google's promises are just marketing spin.

- In this article, we will take a closer look at what Google has to say about this issue and analyze whether their promises are genuine or not.

Main Points:

- Google's promises are a response to the rising concern about online privacy.

- However, they are also aimed at reassuring their surveillance capitalism clientele that little will change.

- Google is worried about maintaining a free and open web, but their surveillance advertising model is a threat to it.

- Google plans to replace individual identifiers with privacy-preserving APIs, such as Federated Learning of Cohorts (FLoC).

- FLoC creates a unique identifier based on the URL that a user visits and groups them with other users who have similar interests.

- FLoC is marginally better than the current system but still leaves room for abuse and security vulnerabilities.

- There is also a potential for sensitive information to be collected about users.

- Google's promises on privacy are a step in the right direction, but their motives are questionable.

- FLoC is an improvement over the current system, but it still has its flaws.

- Online privacy is a complex issue, and there is no easy solution.

- We need to continue to be vigilant about our online privacy and hold companies accountable for their actions.

5- Windows Server 2022 Adding Additional Domain Controller to existing Domain or Forest

Adding a New Domain Controller to an Existing Domain with Windows Server 2022

In this tutorial, we will show you how to add a new domain controller to your existing domain with Windows Server 2022. Adding a domain controller provides fault tolerance and load balancing in active directory.

Important Points:

- You can add as many domain controllers to your existing domain as you want.

- All domain controllers replicate the active directory database with each other, ensuring they all have the same data and database.

Steps to Add a New Domain Controller:

1. Create two virtual machines for the purpose of this tutorial.

2. Ensure connectivity between the existing domain controller and the new server by assigning the IP address of the DNS server to the new server's DNS.

3. Install the Active Directory Domain Services role by adding it from the Dashboard.

4. Promote the server to a domain controller by selecting Add a domain controller to an existing domain and specifying the credentials, site name, and replication settings.

5. Check for successful promotion and replication by logging into the domain controller, checking the Active Directory Users and Computers, and creating a test GPU on both the original and new domain controllers.

Adding a new domain controller to an existing domain provides fault tolerance and load balancing in active directory. By following these simple steps, you can easily add a new domain controller to your existing domain with Windows Server 2022.

Cryptocurrencies and Web3: Past, Present and Future - 2022 UCD Festival 11th June 2022

Cryptocurrency has become a buzzword in recent years, with Bitcoin being the most well-known digital currency. However, the evolution of cryptocurrency has shifted from a focus on money to creating a new type of internet through the Web3 technology. In this article, we will explore the history of cryptocurrency, the importance of financial privacy, and the concept of decentralized digital cash.

Pre-history of Cryptocurrency:

The cypherpunks, a group of digital privacy activists, were concerned about the concentration of power and data monetization in the internet's early days. Financial privacy was crucial to them, as financial data reveals personal information, including financial health and preferences.

Bitcoin's Origin:

On October 31st, 2008, Satoshi Nakamoto announced the creation of Bitcoin, a peer-to-peer electronic cash system. The goal was to create decentralized digital cash that is anonymous, like physical cash. Transactions would be between individuals, without intermediaries, and leave no underlying information.

Bitcoin's Focus on Money:

Bitcoin's initial focus was on money, creating a new type of decentralized digital cash. The system's tikniques include peer-to-peer networking and blockchain technology, which allows for secure and transparent transactions without intermediaries. The decentralized aspect meant there was no central authority controlling the system, giving more power to individuals.

Ethereum's World Computer:

Ethereum emerged as Bitcoin's main competitor, shifting the focus from money to creating a world computer. The Web3 technology behind it aims to reinvent the internet and challenge the concentration of power and data monetization by companies like Facebook, Google, and Amazon.

Web3 and the Future:

Web3 is the current landscape of cryptocurrency, where the technologies behind Bitcoin and Ethereum are more focused on reinventing the web instead of money. It is a parallel internet that offers privacy, transparency, and autonomy for individuals.

Cryptocurrency has come a long way from its pre-history days, where privacy and decentralization were crucial to the cypherpunks. Bitcoin started as a new type of money and shifted the focus to Ethereum's world computer. Today, Web3 aims to create a new type of internet that challenges the concentration of power and data monetization. Cryptocurrency's future is exciting and promising, offering more autonomy and control to individuals.

Cloud with Hammad | Azure AD Domain Services | Azure Active Directory Domain Services Configuration

Music Music! Hello everyone, Hamad here, and welcome to part 4 of my Cloud Series on my channel Cloud with Hama DIY. Today, I will be provisioning a Platform as a Service (PaaS) called Azure Active Directory Domain Services (AADDS), and once implemented, I will also deploy a Windows Virtual Desktop using this AADDS.

But what is AADDS, and how does it work?

In this article, we will be discussing AADDS, a cloud-based identity solution that allows you to leverage users, groups, applications, and security principle concepts. We will also go through the steps on how to deploy AADDS and deploy a virtual desktop using AADDS.

Features of AADDS:

- Simple deployment

- Single managed domain per user AAD tenant

- High availability

- Two domain controllers

- Supports web-based authentication

- SAML 2.0, OpenID authentication, and framework

- Allows for lift and shift strategy

What is Lift and Shift Strategy?

Lift and shift is a migration strategy that involves moving data and applications from on-premises locations to Azure-based virtual machines in the cloud. This strategy allows organizations to keep running their applications with minimum changes and disruption. By using AADDS, this ability extends central identity use case to traditionally web applications that run on Azure as a part of lift and shift strategy.

How AADDS Works:

Once you deploy AADDS, you will also deploy a Windows Virtual Desktop and create a user. You will then make sure that the user gets synced into AADDS and authenticate the deploy virtual desktop using AADDS by using a domain controller onto the cloud, not on the premises. This process is the same as when the domain controller on-premises goes syncs to Active Directory Azure, and Azure basically syncs with AADDS.

Deployment Steps:

1. Create the resource group AADDS and pair it with on-premises resource group

2. Deploy AADDS and create a new virtual network

3. Use the same subnet and click next

4. Use AADDS administration credentials and create the AADDS domain name

5. Add DNS resolution to AADDS domain name

6. Create a virtual machine and install AD DS and AD CS

7. Join the VM to the AADDS domain

8. Create a Windows Virtual Desktop and authenticate the new user through AADDS

In conclusion, AADDS is a powerful tool that allows you to lift and shift your applications to Azure while keeping your central identity use case. By deploying AADDS and a Windows Virtual Desktop, you can authenticate users through AADDS by using a domain controller onto the cloud, not on the premises. This process is seamless and easy to deploy, making it a great solution for organizations looking to migrate to the cloud.

Retargeting & Tracking Pixels: Explained!

Have you ever noticed that after browsing a website, you start seeing ads for the same products on other websites? It's not a coincidence, it's called retargeting, and it's done using tracking pixels.

What are tracking pixels?

Tracking pixels are small images embedded on web pages or in emails that allow website owners and advertisers to track user behavior. They collect information about what pages a user visits, what products they view, and how long they stay on a page. This information is then used to target specific ads to users based on their interests.

How do tracking pixels work?

When you visit a website, a tracking pixel is downloaded to your browser. The pixel then sends a message back to the website's server, letting it know that you visited the page. This information is stored and used to show you targeted ads later on.

Tracking pixels can also be used in emails to track if and when a user opens an email, clicks on a link, or forwards it to someone else.

Why are tracking pixels used?

Website owners and advertisers use tracking pixels to increase their conversion rates. By tracking user behavior, they can create highly targeted ads that are more likely to result in a sale. This can lead to increased profits for the website owner or advertiser.

However, some users find tracking pixels creepy and invasive. They feel like their privacy is being invaded, and they don't like the idea of being monitored online.

How can you protect yourself from tracking pixels?

Most web browsers have built-in protections against tracking pixels, but you can also install extensions like Privacy Badger or Ghostery to block them. You can also use adblockers to block ads altogether.

Tracking pixels are a powerful tool for website owners and advertisers, but they can also be invasive and creepy. By using browser extensions and adblockers, you can protect your privacy and limit the amount of data that is collected about you online.

Alkimi Exchange: The Exchange Tech Demo

In this article, we will be discussing the updates made to the Alchemy Exchange MVP and the go-to-market strategy for the company. We will also cover the advertising ecosystem and the different players involved in it.

Recap of Advertising Ecosystem:

- The four main players in the advertising ecosystem are the user, the publisher, the demand side platforms (DSPs), and the advertising exchange.

- The user views ads on the publisher's website.

- The publisher sends a bid request to the advertising exchange, which then forwards it to the DSPs.

- The DSPs collect responses, conduct an auction, and provide the highest bidder to the publisher.

- The publisher displays the corresponding ad to the user.

Design Goals:

- Alchemy Exchange aims to address the imbalance in the value chain and prioritize the user.

- The company's go-to-market strategy involves paying publishers not to show ads through the something for nothing program.

- This program is possible due to the generative economics in the constellation ecosystem and rewards emitted when ads are validated.

Client Side Auction:

- The first way in which publishers can integrate with the ad exchange is through the client side auction.

- Alchemy Exchange determines the highest bidder and sends the response to the publisher.

- The publisher conducts a second level of auction on the client side to determine the winning bid.

- The updates made to the Alchemy Exchange MVP and the company's go-to-market strategy show promising progress in reaching adoption and becoming ubiquitous in the ad market.

- The advertising ecosystem involves multiple players, with each being as important as the other.

- The client side auction is a legacy way in which publishers can integrate with the ad exchange.

IAB Europe Virtual Programmatic Day H1 2020 full event recording

- David Gerard, Senior Director of Business Development at Double Verify and Chair of the IB Programmatic Trading Committee, welcomes attendees to the IB Europe Virtual Programmatic Day

- Discusses the mission of IB Europe to promote industry collaboration and representation

- Emphasizes the importance of continuing to collaborate, discuss, and innovate during uncertain times

- Introduces the four sessions of the day

Stakeholder Breakdown:

- Asks attendees to complete a poll to establish stakeholder breakdown

- Shares results: 7% advertisers, 31% agencies, 33% ad tech, 18% publishers, 2% media and press

Session 1: Are We Entering a Post-Cookie World?

- Introduces Tanzeel, Managing Director at Double Verify, as moderator

- Introduces Daniel Knapp, Chief Economist at IB Europe, to provide overview of current state and considerations in moving towards lower dependence on third-party cookies

- Discusses the concept of personalization and its importance in marketing

- Notes the rise of personalization fatigue and the need for industry introspection

- Provides a timeline of privacy-related milestones leading up to the current moment

- Emphasizes the importance of discussing solutions and opportunities in a post-cookie world

- Thanks attendees for their participation and invites them to actively participate in Q&A sessions and polls throughout the day

- Provides information on how to get involved with future IB Europe events.

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