ThumbTack For Real Estate Agents - Get Real Estate Leads FAST!
Published on: December 6 2022 by Jaime Resendiz
ThumbTack For Real Estate Agents - Get Real Estate Leads FAST!
Table of Contents
ThumbTack For Real Estate Agents - Get Real Estate Leads FAST!
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| 00:00:12 | 00:00:17 | hey this assignment with echo real |
| 00:00:14 | 00:00:21 | estate advisors today we're gonna tackle |
| 00:00:17 | 00:00:24 | a very easy to use very implementable |
| 00:00:21 | 00:00:28 | strategy I call this more of the |
| 00:00:24 | 00:00:30 | pay-as-you-go strategy a tweener kind of |
| 00:00:28 | 00:00:32 | in between certain strategies and what I |
| 00:00:30 | 00:00:35 | mean by that is you have the traditional |
| 00:00:32 | 00:00:37 | way of getting leads and we're just |
| 00:00:35 | 00:00:39 | toking about getting leads for your |
| 00:00:37 | 00:00:41 | business so traditionally when you're |
| 00:00:39 | 00:00:44 | toking about buying leads or getting |
| 00:00:41 | 00:00:47 | leads you're toking the Zillow's of the |
| 00:00:44 | 00:00:49 | world truly as other world homes.com in |
| 00:00:47 | 00:00:52 | which they sell you a zip code and |
| 00:00:49 | 00:00:55 | you're getting leads through that way or |
| 00:00:52 | 00:00:58 | if you're more of the do-it-yourselfer |
| 00:00:55 | 00:01:01 | or wanting to generate paid leads on |
| 00:00:58 | 00:01:04 | your own you're toking about running |
| 00:01:01 | 00:01:09 | your own ads for Facebook or Google |
| 00:01:04 | 00:01:11 | advertising being do those through those |
| 00:01:09 | 00:01:15 | channels and toking about landing pages |
| 00:01:11 | 00:01:20 | all that type of stuff so there's two |
| 00:01:15 | 00:01:23 | two mindsets one of them is pay for zip |
| 00:01:20 | 00:01:26 | code from the big boys or pay Facebook |
| 00:01:23 | 00:01:29 | and Google and put your ads in front of |
| 00:01:26 | 00:01:32 | your potential clients so the tweener |
| 00:01:29 | 00:01:37 | version or the pay-as-you-go version is |
| 00:01:32 | 00:01:38 | going to thumbtack so if you're this if |
| 00:01:37 | 00:01:42 | this is the first time that you're |
| 00:01:38 | 00:01:46 | hearing about thumbtack not to worry it |
| 00:01:42 | 00:01:49 | is a very commonly used site it's almost |
| 00:01:46 | 00:01:51 | like a Angie's List but considerably |
| 00:01:49 | 00:01:53 | better at least from a public |
| 00:01:51 | 00:01:55 | perspective and I'll let you be the |
| 00:01:53 | 00:01:59 | judge of that when you go to the reviews |
| 00:01:55 | 00:02:01 | but thumbtack essentially matches is |
| 00:01:59 | 00:02:04 | it's just a broker |
| 00:02:01 | 00:02:07 | it matches potential clients with |
| 00:02:04 | 00:02:10 | professionals that are willing ready |
| 00:02:07 | 00:02:13 | ready willing and able to do the work so |
| 00:02:10 | 00:02:17 | what does that mean from a consumer |
| 00:02:13 | 00:02:18 | standpoint if it's alright so they come |
| 00:02:17 | 00:02:20 | to thumbtack they've heard that this is |
| 00:02:18 | 00:02:23 | a place to get the best professionals |
| 00:02:20 | 00:02:25 | this is a place to get the best handyman |
| 00:02:23 | 00:02:28 | movers |
| 00:02:25 | 00:02:30 | during events or what have you so they |
| 00:02:28 | 00:02:33 | would come here and they would search |
| 00:02:30 | 00:02:39 | for the services thumbtack is a site |
| 00:02:33 | 00:02:42 | that has real estate agent as a |
| 00:02:39 | 00:02:44 | potential service so I want to go |
| 00:02:42 | 00:02:47 | through the consumer portal so the |
| 00:02:44 | 00:02:50 | consumer facing side to you so you see |
| 00:02:47 | 00:02:53 | what a customer or potential client is |
| 00:02:50 | 00:02:56 | typing in but I want you to approach it |
| 00:02:53 | 00:02:59 | from the mindset of a real estate agent |
| 00:02:56 | 00:03:02 | so we're gonna go through this and I |
| 00:02:59 | 00:03:06 | won't be pressing send quite yet but |
| 00:03:02 | 00:03:09 | you'll see what I mean in a few seconds |
| 00:03:06 | 00:03:12 | this is again this is somebody going to |
| 00:03:09 | 00:03:15 | thumbtack wanting a real estate agent |
| 00:03:12 | 00:03:18 | and this is what this is a process that |
| 00:03:15 | 00:03:20 | they're gonna be going through alright |
| 00:03:18 | 00:03:23 | where do you need the real estate agent |
| 00:03:20 | 00:03:25 | I need it there so in that zip code |
| 00:03:23 | 00:03:28 | which is a bishop arts here in Dallas |
| 00:03:25 | 00:03:32 | for you that are local to the DFW area |
| 00:03:28 | 00:03:35 | know that that you know that area most |
| 00:03:32 | 00:03:38 | likely there's 36 real estate agents |
| 00:03:35 | 00:03:40 | registered with thumbtack to provide the |
| 00:03:38 | 00:03:42 | services it'll make more sense in a few |
| 00:03:40 | 00:03:44 | seconds |
| 00:03:42 | 00:03:47 | great I'm again I'm a consumer you're |
| 00:03:44 | 00:03:52 | the real estate agent I am wanting to |
| 00:03:47 | 00:03:54 | buy a property I go to next I want to |
| 00:03:52 | 00:03:56 | buy a house not a condo which Bishop |
| 00:03:54 | 00:04:00 | Bart kind of makes more sense to do the |
| 00:03:56 | 00:04:02 | combo but we'll continue going how many |
| 00:04:00 | 00:04:06 | rooms do you want in the property I need |
| 00:04:02 | 00:04:09 | at least four rooms per property square |
| 00:04:06 | 00:04:12 | footage we're looking and I want a |
| 00:04:09 | 00:04:15 | larger home so give me at least 2,500 |
| 00:04:12 | 00:04:19 | square feet what are you looking to pay |
| 00:04:15 | 00:04:22 | for your home mmm in that area I'm |
| 00:04:19 | 00:04:26 | guessing probably homes are gonna be |
| 00:04:22 | 00:04:27 | roughly this alright how would you like |
| 00:04:26 | 00:04:30 | to meet with the real estate agent I |
| 00:04:27 | 00:04:32 | traveled to a real estate agent or the |
| 00:04:30 | 00:04:34 | real estate agent travels to me well I |
| 00:04:32 | 00:04:38 | would much rather have the real estate |
| 00:04:34 | 00:04:40 | agent travel to me in |
| 00:04:38 | 00:04:42 | so we need to know I would type |
| 00:04:40 | 00:04:43 | something in if I had something else but |
| 00:04:42 | 00:04:49 | I'm gonna skip that for now |
| 00:04:43 | 00:04:55 | and then I want you to confirm what area |
| 00:04:49 | 00:05:02 | code we were toking about matching |
| 00:04:55 | 00:05:05 | answers with pros and now they're asking |
| 00:05:02 | 00:05:09 | for my email again since I don't want to |
| 00:05:05 | 00:05:13 | submit this for somebody to bid on we're |
| 00:05:09 | 00:05:16 | not going to do this but you saw the |
| 00:05:13 | 00:05:19 | entire questionnaire that the potential |
| 00:05:16 | 00:05:22 | client is being asked and these are |
| 00:05:19 | 00:05:25 | leaves these are people that are that |
| 00:05:22 | 00:05:27 | purposefully came to thumbtack to find a |
| 00:05:25 | 00:05:31 | real estate professional that wants to |
| 00:05:27 | 00:05:35 | purchase a home as as you saw there so |
| 00:05:31 | 00:05:37 | I'm gonna X out of this and cancel my |
| 00:05:35 | 00:05:40 | request because I don't want real estate |
| 00:05:37 | 00:05:43 | agents to bid on that request you as a |
| 00:05:40 | 00:05:44 | real estate agent where this is valuable |
| 00:05:43 | 00:05:47 | to you and the reason I call this kind |
| 00:05:44 | 00:05:52 | of like a pay-as-you-go or a tweener |
| 00:05:47 | 00:05:57 | option is thumbtack is spending a ton of |
| 00:05:52 | 00:06:00 | money advertising and has a huge draw |
| 00:05:57 | 00:06:02 | from consumers coming to the website |
| 00:06:00 | 00:06:05 | essentially they're being your landing |
| 00:06:02 | 00:06:07 | page in aggregating all of these |
| 00:06:05 | 00:06:11 | potential leads so they're brokering |
| 00:06:07 | 00:06:13 | that and then sending it off to five |
| 00:06:11 | 00:06:18 | real estate agents if I'm not mistaken |
| 00:06:13 | 00:06:20 | it varies based on categories but real |
| 00:06:18 | 00:06:23 | estate agents on the back end as a |
| 00:06:20 | 00:06:27 | registered probe and you'll see here |
| 00:06:23 | 00:06:32 | join us a pro you are able to bid for |
| 00:06:27 | 00:06:35 | that so early on well lean back up let's |
| 00:06:32 | 00:06:39 | see meet customers let's say you wanted |
| 00:06:35 | 00:06:42 | to register as a real estate agent and |
| 00:06:39 | 00:06:45 | we'll stik to that zip code see what |
| 00:06:42 | 00:06:47 | the competition is 27 real estate agent |
| 00:06:45 | 00:06:49 | services per month |
| 00:06:47 | 00:06:52 | I'm sorry 27 real estate agent service |
| 00:06:49 | 00:06:57 | customers per month and |
| 00:06:52 | 00:06:59 | so you from a provider you get to see |
| 00:06:57 | 00:07:01 | realistikally how many people are |
| 00:06:59 | 00:07:04 | searching for that partikular service in |
| 00:07:01 | 00:07:06 | your area from their standpoint from the |
| 00:07:04 | 00:07:08 | consumer standpoint they saw how many |
| 00:07:06 | 00:07:11 | real estate professionals were |
| 00:07:08 | 00:07:15 | registered to provide that service so |
| 00:07:11 | 00:07:19 | type in a zip different zip code that |
| 00:07:15 | 00:07:23 | arlington there's 26 real estate |
| 00:07:19 | 00:07:26 | services per month and it gives you a |
| 00:07:23 | 00:07:29 | realistik it gives you a realistik |
| 00:07:26 | 00:07:31 | number that you can expect per month now |
| 00:07:29 | 00:07:34 | these leads are gonna come to you |
| 00:07:31 | 00:07:36 | regardless once you're registered real |
| 00:07:34 | 00:07:39 | estate agent these leads are going to be |
| 00:07:36 | 00:07:43 | funneled to you but then the system |
| 00:07:39 | 00:07:45 | works to where if you want to gain their |
| 00:07:43 | 00:07:48 | personal information or be able to |
| 00:07:45 | 00:07:51 | contact them from an email standpoint or |
| 00:07:48 | 00:07:55 | on the platform I'm sorry |
| 00:07:51 | 00:07:59 | just on the platform then you have to |
| 00:07:55 | 00:08:06 | bid for that lead so if you go to a |
| 00:07:59 | 00:08:10 | let's see that will put that sign up |
| 00:08:06 | 00:08:10 | with an email will sign up right away |
| 00:08:10 | 00:08:17 | what's a good email that I haven't used |
| 00:08:13 | 00:08:20 | I think I've used all of them yeah I |
| 00:08:17 | 00:08:26 | think I this may not work because I've |
| 00:08:20 | 00:08:29 | used most of my most of my emails that I |
| 00:08:26 | 00:08:37 | actively use I've already I've already |
| 00:08:29 | 00:08:41 | registered it to be concerned yeah I'm |
| 00:08:37 | 00:08:43 | ready registered but essentially when |
| 00:08:41 | 00:08:45 | you go through and you register it's |
| 00:08:43 | 00:08:48 | gonna ask you more think of LinkedIn |
| 00:08:45 | 00:08:50 | it's gonna ask you for the amount of |
| 00:08:48 | 00:08:52 | years that you've worked as a real |
| 00:08:50 | 00:08:54 | estate agent it's gonna really it's |
| 00:08:52 | 00:08:56 | gonna qualify you they won't deny you or |
| 00:08:54 | 00:08:59 | anything else like that but they're |
| 00:08:56 | 00:09:02 | gonna be asking you to be very thorough |
| 00:08:59 | 00:09:05 | with your profile as that becomes a |
| 00:09:02 | 00:09:09 | resume for your potential lead |
| 00:09:05 | 00:09:11 | so I as a customer I would go in here |
| 00:09:09 | 00:09:14 | and I would input all that information |
| 00:09:11 | 00:09:18 | and I would press send that information |
| 00:09:14 | 00:09:21 | would go over to all the registered real |
| 00:09:18 | 00:09:24 | estate agents in this zip code and the |
| 00:09:21 | 00:09:27 | first five real estate agents that |
| 00:09:24 | 00:09:29 | purchas that lead or purchase the |
| 00:09:27 | 00:09:32 | information to receive to be able to |
| 00:09:29 | 00:09:34 | contact that lead are the first ones |
| 00:09:32 | 00:09:37 | that are able to interact with me so i |
| 00:09:34 | 00:09:39 | from the consumer I would be getting |
| 00:09:37 | 00:09:42 | five different proposals from real |
| 00:09:39 | 00:09:46 | estate agents them selling themselves in |
| 00:09:42 | 00:09:49 | selling their service to me so as far as |
| 00:09:46 | 00:09:52 | cost early on know that thumbtack is |
| 00:09:49 | 00:09:54 | going to provide heavy discounts like |
| 00:09:52 | 00:09:56 | eighty seven percent discount on certain |
| 00:09:54 | 00:10:00 | leads to where it's gonna cost you a few |
| 00:09:56 | 00:10:03 | bucks to bid or essentially purchase |
| 00:10:00 | 00:10:05 | that lis know that you're going to be in |
| 00:10:03 | 00:10:08 | competition with four of the real estate |
| 00:10:05 | 00:10:11 | agents but at that point if you ride |
| 00:10:08 | 00:10:13 | enough of a compelling profile and are |
| 00:10:11 | 00:10:15 | able to sell yourself chances are that |
| 00:10:13 | 00:10:18 | somebody's going to reach out to you or |
| 00:10:15 | 00:10:21 | at least invite you to continue that |
| 00:10:18 | 00:10:24 | conversation so that's those already |
| 00:10:21 | 00:10:26 | built leads now if this is the first |
| 00:10:24 | 00:10:32 | time that you're hearing about thumbtack |
| 00:10:26 | 00:10:34 | I wanted to show you I want to show you |
| 00:10:32 | 00:10:36 | a little bit about thumbtack and if this |
| 00:10:34 | 00:10:38 | is obscure and you're thinking well how |
| 00:10:36 | 00:10:43 | many people realistikally even come to |
| 00:10:38 | 00:10:46 | this no not them now thumbtack so I'm |
| 00:10:43 | 00:10:49 | going to similarweb which it's a website |
| 00:10:46 | 00:10:53 | that checks online traffic for certain |
| 00:10:49 | 00:10:55 | websites thumbtack com again the website |
| 00:10:53 | 00:10:59 | that we're seeing just to show you its |
| 00:10:55 | 00:11:02 | potential reach across the world it's |
| 00:10:59 | 00:11:05 | ranked 7700 the website in the entire |
| 00:11:02 | 00:11:08 | world so you can see that that's huge in |
| 00:11:05 | 00:11:09 | and of itself in the world it's I'm |
| 00:11:08 | 00:11:11 | sorry in the United States is Frank |
| 00:11:09 | 00:11:14 | fourteen hundred so to be ranked |
| 00:11:11 | 00:11:17 | fourteen hundred in the entire country |
| 00:11:14 | 00:11:20 | that's huge and in the drink is three |
| 00:11:17 | 00:11:24 | seventy-two as far as traffic they have |
| 00:11:20 | 00:11:27 | eight million visitors per month come to |
| 00:11:24 | 00:11:31 | this website so if you're thinking about |
| 00:11:27 | 00:11:34 | well do they even have enough traffic a |
| 00:11:31 | 00:11:36 | they give you a prediction of how many |
| 00:11:34 | 00:11:39 | leads you can realistikally expect in |
| 00:11:36 | 00:11:42 | your inbox that you're able to bid for |
| 00:11:39 | 00:11:45 | so you saw there is about twenty six I |
| 00:11:42 | 00:11:47 | think we got up to twenty nine on some |
| 00:11:45 | 00:11:53 | of them is gonna depend it's gonna |
| 00:11:47 | 00:11:55 | depend on the zip code of course but you |
| 00:11:53 | 00:12:01 | at least get that you at least get that |
| 00:11:55 | 00:12:03 | I guess prediction and also from just a |
| 00:12:01 | 00:12:05 | pure numbers perspective if they're |
| 00:12:03 | 00:12:08 | driving eight million visitors per month |
| 00:12:05 | 00:12:12 | to this website you can see that from |
| 00:12:08 | 00:12:15 | the general public standpoint it does |
| 00:12:12 | 00:12:18 | have a bit of a bit of a reach a |
| 00:12:15 | 00:12:21 | considerable amount of reach so anyway |
| 00:12:18 | 00:12:24 | if you're in between doing the Zillow or |
| 00:12:21 | 00:12:27 | the homes.com or are already doing that |
| 00:12:24 | 00:12:30 | and have a contract with them and are |
| 00:12:27 | 00:12:32 | looking for the next potential way to |
| 00:12:30 | 00:12:33 | get some additional leads kind of pay us |
| 00:12:32 | 00:12:36 | you go if you had a very successful |
| 00:12:33 | 00:12:38 | month and have a bit of money to it |
| 00:12:36 | 00:12:42 | reinvest into your business this is a |
| 00:12:38 | 00:12:45 | very very good strategy for you and if |
| 00:12:42 | 00:12:46 | you're more of the do-it-yourselfer but |
| 00:12:45 | 00:12:49 | haven't had the results with Facebook |
| 00:12:46 | 00:12:52 | ads or Google Ads or anything else that |
| 00:12:49 | 00:12:56 | you're paying for these leads are being |
| 00:12:52 | 00:13:00 | pushed to you regardless now you do have |
| 00:12:56 | 00:13:02 | to purchase the actual lead if it's |
| 00:13:00 | 00:13:03 | valuable to you and based off of the |
| 00:13:02 | 00:13:05 | questionnaire you get to see if |
| 00:13:03 | 00:13:08 | somebody's really serious about |
| 00:13:05 | 00:13:12 | purchasing if somebody is trying to |
| 00:13:08 | 00:13:14 | purchase a home that over 3,000 square |
| 00:13:12 | 00:13:17 | foot and is only wanting to spend a |
| 00:13:14 | 00:13:19 | hundred thousand dollars or you can see |
| 00:13:17 | 00:13:21 | you there's gonna be some indicators on |
| 00:13:19 | 00:13:22 | there that well maybe this isn't the |
| 00:13:21 | 00:13:26 | right leave for me and you don't |
| 00:13:22 | 00:13:29 | purchase you don't purchase it you still |
| 00:13:26 | 00:13:30 | had get access to it to where you can |
| 00:13:29 | 00:13:33 | actually |
| 00:13:30 | 00:13:35 | for it and if you're the first five then |
| 00:13:33 | 00:13:38 | you get locked in to have communication |
| 00:13:35 | 00:13:39 | with the potential lead and it's up to |
| 00:13:38 | 00:13:42 | the lead to then reach out to you so the |
| 00:13:39 | 00:13:44 | more compelling narrative and story and |
| 00:13:42 | 00:13:47 | resume that you can present to the lead |
| 00:13:44 | 00:13:49 | the more likely that they're going to |
| 00:13:47 | 00:13:53 | reach out to you so again whether you're |
| 00:13:49 | 00:13:55 | doing the Zillow or Trulia Zoar |
| 00:13:53 | 00:13:58 | homes.com or if you're generating your |
| 00:13:55 | 00:14:02 | own leads this is a good way to increase |
| 00:13:58 | 00:14:06 | your your leave count at least give it a |
| 00:14:02 | 00:14:10 | few bucks worth of a try and see if you |
| 00:14:06 | 00:14:10 | can increase your business that way |
