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ThumbTack For Real Estate Agents - Get Real Estate Leads FAST!

Published on: December 6 2022 by Jaime Resendiz

ThumbTack For Real Estate Agents - Get Real Estate Leads FAST!

ThumbTack For Real Estate Agents - Get Real Estate Leads FAST!

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00:00:12 00:00:17 hey this assignment with echo real
00:00:14 00:00:21 estate advisors today we're gonna tackle
00:00:17 00:00:24 a very easy to use very implementable
00:00:21 00:00:28 strategy I call this more of the
00:00:24 00:00:30 pay-as-you-go strategy a tweener kind of
00:00:28 00:00:32 in between certain strategies and what I
00:00:30 00:00:35 mean by that is you have the traditional
00:00:32 00:00:37 way of getting leads and we're just
00:00:35 00:00:39 toking about getting leads for your
00:00:37 00:00:41 business so traditionally when you're
00:00:39 00:00:44 toking about buying leads or getting
00:00:41 00:00:47 leads you're toking the Zillow's of the
00:00:44 00:00:49 world truly as other world homes.com in
00:00:47 00:00:52 which they sell you a zip code and
00:00:49 00:00:55 you're getting leads through that way or
00:00:52 00:00:58 if you're more of the do-it-yourselfer
00:00:55 00:01:01 or wanting to generate paid leads on
00:00:58 00:01:04 your own you're toking about running
00:01:01 00:01:09 your own ads for Facebook or Google
00:01:04 00:01:11 advertising being do those through those
00:01:09 00:01:15 channels and toking about landing pages
00:01:11 00:01:20 all that type of stuff so there's two
00:01:15 00:01:23 two mindsets one of them is pay for zip
00:01:20 00:01:26 code from the big boys or pay Facebook
00:01:23 00:01:29 and Google and put your ads in front of
00:01:26 00:01:32 your potential clients so the tweener
00:01:29 00:01:37 version or the pay-as-you-go version is
00:01:32 00:01:38 going to thumbtack so if you're this if
00:01:37 00:01:42 this is the first time that you're
00:01:38 00:01:46 hearing about thumbtack not to worry it
00:01:42 00:01:49 is a very commonly used site it's almost
00:01:46 00:01:51 like a Angie's List but considerably
00:01:49 00:01:53 better at least from a public
00:01:51 00:01:55 perspective and I'll let you be the
00:01:53 00:01:59 judge of that when you go to the reviews
00:01:55 00:02:01 but thumbtack essentially matches is
00:01:59 00:02:04 it's just a broker
00:02:01 00:02:07 it matches potential clients with
00:02:04 00:02:10 professionals that are willing ready
00:02:07 00:02:13 ready willing and able to do the work so
00:02:10 00:02:17 what does that mean from a consumer
00:02:13 00:02:18 standpoint if it's alright so they come
00:02:17 00:02:20 to thumbtack they've heard that this is
00:02:18 00:02:23 a place to get the best professionals
00:02:20 00:02:25 this is a place to get the best handyman
00:02:23 00:02:28 movers
00:02:25 00:02:30 during events or what have you so they
00:02:28 00:02:33 would come here and they would search
00:02:30 00:02:39 for the services thumbtack is a site
00:02:33 00:02:42 that has real estate agent as a
00:02:39 00:02:44 potential service so I want to go
00:02:42 00:02:47 through the consumer portal so the
00:02:44 00:02:50 consumer facing side to you so you see
00:02:47 00:02:53 what a customer or potential client is
00:02:50 00:02:56 typing in but I want you to approach it
00:02:53 00:02:59 from the mindset of a real estate agent
00:02:56 00:03:02 so we're gonna go through this and I
00:02:59 00:03:06 won't be pressing send quite yet but
00:03:02 00:03:09 you'll see what I mean in a few seconds
00:03:06 00:03:12 this is again this is somebody going to
00:03:09 00:03:15 thumbtack wanting a real estate agent
00:03:12 00:03:18 and this is what this is a process that
00:03:15 00:03:20 they're gonna be going through alright
00:03:18 00:03:23 where do you need the real estate agent
00:03:20 00:03:25 I need it there so in that zip code
00:03:23 00:03:28 which is a bishop arts here in Dallas
00:03:25 00:03:32 for you that are local to the DFW area
00:03:28 00:03:35 know that that you know that area most
00:03:32 00:03:38 likely there's 36 real estate agents
00:03:35 00:03:40 registered with thumbtack to provide the
00:03:38 00:03:42 services it'll make more sense in a few
00:03:40 00:03:44 seconds
00:03:42 00:03:47 great I'm again I'm a consumer you're
00:03:44 00:03:52 the real estate agent I am wanting to
00:03:47 00:03:54 buy a property I go to next I want to
00:03:52 00:03:56 buy a house not a condo which Bishop
00:03:54 00:04:00 Bart kind of makes more sense to do the
00:03:56 00:04:02 combo but we'll continue going how many
00:04:00 00:04:06 rooms do you want in the property I need
00:04:02 00:04:09 at least four rooms per property square
00:04:06 00:04:12 footage we're looking and I want a
00:04:09 00:04:15 larger home so give me at least 2,500
00:04:12 00:04:19 square feet what are you looking to pay
00:04:15 00:04:22 for your home mmm in that area I'm
00:04:19 00:04:26 guessing probably homes are gonna be
00:04:22 00:04:27 roughly this alright how would you like
00:04:26 00:04:30 to meet with the real estate agent I
00:04:27 00:04:32 traveled to a real estate agent or the
00:04:30 00:04:34 real estate agent travels to me well I
00:04:32 00:04:38 would much rather have the real estate
00:04:34 00:04:40 agent travel to me in
00:04:38 00:04:42 so we need to know I would type
00:04:40 00:04:43 something in if I had something else but
00:04:42 00:04:49 I'm gonna skip that for now
00:04:43 00:04:55 and then I want you to confirm what area
00:04:49 00:05:02 code we were toking about matching
00:04:55 00:05:05 answers with pros and now they're asking
00:05:02 00:05:09 for my email again since I don't want to
00:05:05 00:05:13 submit this for somebody to bid on we're
00:05:09 00:05:16 not going to do this but you saw the
00:05:13 00:05:19 entire questionnaire that the potential
00:05:16 00:05:22 client is being asked and these are
00:05:19 00:05:25 leaves these are people that are that
00:05:22 00:05:27 purposefully came to thumbtack to find a
00:05:25 00:05:31 real estate professional that wants to
00:05:27 00:05:35 purchase a home as as you saw there so
00:05:31 00:05:37 I'm gonna X out of this and cancel my
00:05:35 00:05:40 request because I don't want real estate
00:05:37 00:05:43 agents to bid on that request you as a
00:05:40 00:05:44 real estate agent where this is valuable
00:05:43 00:05:47 to you and the reason I call this kind
00:05:44 00:05:52 of like a pay-as-you-go or a tweener
00:05:47 00:05:57 option is thumbtack is spending a ton of
00:05:52 00:06:00 money advertising and has a huge draw
00:05:57 00:06:02 from consumers coming to the website
00:06:00 00:06:05 essentially they're being your landing
00:06:02 00:06:07 page in aggregating all of these
00:06:05 00:06:11 potential leads so they're brokering
00:06:07 00:06:13 that and then sending it off to five
00:06:11 00:06:18 real estate agents if I'm not mistaken
00:06:13 00:06:20 it varies based on categories but real
00:06:18 00:06:23 estate agents on the back end as a
00:06:20 00:06:27 registered probe and you'll see here
00:06:23 00:06:32 join us a pro you are able to bid for
00:06:27 00:06:35 that so early on well lean back up let's
00:06:32 00:06:39 see meet customers let's say you wanted
00:06:35 00:06:42 to register as a real estate agent and
00:06:39 00:06:45 we'll stik to that zip code see what
00:06:42 00:06:47 the competition is 27 real estate agent
00:06:45 00:06:49 services per month
00:06:47 00:06:52 I'm sorry 27 real estate agent service
00:06:49 00:06:57 customers per month and
00:06:52 00:06:59 so you from a provider you get to see
00:06:57 00:07:01 realistikally how many people are
00:06:59 00:07:04 searching for that partikular service in
00:07:01 00:07:06 your area from their standpoint from the
00:07:04 00:07:08 consumer standpoint they saw how many
00:07:06 00:07:11 real estate professionals were
00:07:08 00:07:15 registered to provide that service so
00:07:11 00:07:19 type in a zip different zip code that
00:07:15 00:07:23 arlington there's 26 real estate
00:07:19 00:07:26 services per month and it gives you a
00:07:23 00:07:29 realistik it gives you a realistik
00:07:26 00:07:31 number that you can expect per month now
00:07:29 00:07:34 these leads are gonna come to you
00:07:31 00:07:36 regardless once you're registered real
00:07:34 00:07:39 estate agent these leads are going to be
00:07:36 00:07:43 funneled to you but then the system
00:07:39 00:07:45 works to where if you want to gain their
00:07:43 00:07:48 personal information or be able to
00:07:45 00:07:51 contact them from an email standpoint or
00:07:48 00:07:55 on the platform I'm sorry
00:07:51 00:07:59 just on the platform then you have to
00:07:55 00:08:06 bid for that lead so if you go to a
00:07:59 00:08:10 let's see that will put that sign up
00:08:06 00:08:10 with an email will sign up right away
00:08:10 00:08:17 what's a good email that I haven't used
00:08:13 00:08:20 I think I've used all of them yeah I
00:08:17 00:08:26 think I this may not work because I've
00:08:20 00:08:29 used most of my most of my emails that I
00:08:26 00:08:37 actively use I've already I've already
00:08:29 00:08:41 registered it to be concerned yeah I'm
00:08:37 00:08:43 ready registered but essentially when
00:08:41 00:08:45 you go through and you register it's
00:08:43 00:08:48 gonna ask you more think of LinkedIn
00:08:45 00:08:50 it's gonna ask you for the amount of
00:08:48 00:08:52 years that you've worked as a real
00:08:50 00:08:54 estate agent it's gonna really it's
00:08:52 00:08:56 gonna qualify you they won't deny you or
00:08:54 00:08:59 anything else like that but they're
00:08:56 00:09:02 gonna be asking you to be very thorough
00:08:59 00:09:05 with your profile as that becomes a
00:09:02 00:09:09 resume for your potential lead
00:09:05 00:09:11 so I as a customer I would go in here
00:09:09 00:09:14 and I would input all that information
00:09:11 00:09:18 and I would press send that information
00:09:14 00:09:21 would go over to all the registered real
00:09:18 00:09:24 estate agents in this zip code and the
00:09:21 00:09:27 first five real estate agents that
00:09:24 00:09:29 purchas that lead or purchase the
00:09:27 00:09:32 information to receive to be able to
00:09:29 00:09:34 contact that lead are the first ones
00:09:32 00:09:37 that are able to interact with me so i
00:09:34 00:09:39 from the consumer I would be getting
00:09:37 00:09:42 five different proposals from real
00:09:39 00:09:46 estate agents them selling themselves in
00:09:42 00:09:49 selling their service to me so as far as
00:09:46 00:09:52 cost early on know that thumbtack is
00:09:49 00:09:54 going to provide heavy discounts like
00:09:52 00:09:56 eighty seven percent discount on certain
00:09:54 00:10:00 leads to where it's gonna cost you a few
00:09:56 00:10:03 bucks to bid or essentially purchase
00:10:00 00:10:05 that lis know that you're going to be in
00:10:03 00:10:08 competition with four of the real estate
00:10:05 00:10:11 agents but at that point if you ride
00:10:08 00:10:13 enough of a compelling profile and are
00:10:11 00:10:15 able to sell yourself chances are that
00:10:13 00:10:18 somebody's going to reach out to you or
00:10:15 00:10:21 at least invite you to continue that
00:10:18 00:10:24 conversation so that's those already
00:10:21 00:10:26 built leads now if this is the first
00:10:24 00:10:32 time that you're hearing about thumbtack
00:10:26 00:10:34 I wanted to show you I want to show you
00:10:32 00:10:36 a little bit about thumbtack and if this
00:10:34 00:10:38 is obscure and you're thinking well how
00:10:36 00:10:43 many people realistikally even come to
00:10:38 00:10:46 this no not them now thumbtack so I'm
00:10:43 00:10:49 going to similarweb which it's a website
00:10:46 00:10:53 that checks online traffic for certain
00:10:49 00:10:55 websites thumbtack com again the website
00:10:53 00:10:59 that we're seeing just to show you its
00:10:55 00:11:02 potential reach across the world it's
00:10:59 00:11:05 ranked 7700 the website in the entire
00:11:02 00:11:08 world so you can see that that's huge in
00:11:05 00:11:09 and of itself in the world it's I'm
00:11:08 00:11:11 sorry in the United States is Frank
00:11:09 00:11:14 fourteen hundred so to be ranked
00:11:11 00:11:17 fourteen hundred in the entire country
00:11:14 00:11:20 that's huge and in the drink is three
00:11:17 00:11:24 seventy-two as far as traffic they have
00:11:20 00:11:27 eight million visitors per month come to
00:11:24 00:11:31 this website so if you're thinking about
00:11:27 00:11:34 well do they even have enough traffic a
00:11:31 00:11:36 they give you a prediction of how many
00:11:34 00:11:39 leads you can realistikally expect in
00:11:36 00:11:42 your inbox that you're able to bid for
00:11:39 00:11:45 so you saw there is about twenty six I
00:11:42 00:11:47 think we got up to twenty nine on some
00:11:45 00:11:53 of them is gonna depend it's gonna
00:11:47 00:11:55 depend on the zip code of course but you
00:11:53 00:12:01 at least get that you at least get that
00:11:55 00:12:03 I guess prediction and also from just a
00:12:01 00:12:05 pure numbers perspective if they're
00:12:03 00:12:08 driving eight million visitors per month
00:12:05 00:12:12 to this website you can see that from
00:12:08 00:12:15 the general public standpoint it does
00:12:12 00:12:18 have a bit of a bit of a reach a
00:12:15 00:12:21 considerable amount of reach so anyway
00:12:18 00:12:24 if you're in between doing the Zillow or
00:12:21 00:12:27 the homes.com or are already doing that
00:12:24 00:12:30 and have a contract with them and are
00:12:27 00:12:32 looking for the next potential way to
00:12:30 00:12:33 get some additional leads kind of pay us
00:12:32 00:12:36 you go if you had a very successful
00:12:33 00:12:38 month and have a bit of money to it
00:12:36 00:12:42 reinvest into your business this is a
00:12:38 00:12:45 very very good strategy for you and if
00:12:42 00:12:46 you're more of the do-it-yourselfer but
00:12:45 00:12:49 haven't had the results with Facebook
00:12:46 00:12:52 ads or Google Ads or anything else that
00:12:49 00:12:56 you're paying for these leads are being
00:12:52 00:13:00 pushed to you regardless now you do have
00:12:56 00:13:02 to purchase the actual lead if it's
00:13:00 00:13:03 valuable to you and based off of the
00:13:02 00:13:05 questionnaire you get to see if
00:13:03 00:13:08 somebody's really serious about
00:13:05 00:13:12 purchasing if somebody is trying to
00:13:08 00:13:14 purchase a home that over 3,000 square
00:13:12 00:13:17 foot and is only wanting to spend a
00:13:14 00:13:19 hundred thousand dollars or you can see
00:13:17 00:13:21 you there's gonna be some indicators on
00:13:19 00:13:22 there that well maybe this isn't the
00:13:21 00:13:26 right leave for me and you don't
00:13:22 00:13:29 purchase you don't purchase it you still
00:13:26 00:13:30 had get access to it to where you can
00:13:29 00:13:33 actually
00:13:30 00:13:35 for it and if you're the first five then
00:13:33 00:13:38 you get locked in to have communication
00:13:35 00:13:39 with the potential lead and it's up to
00:13:38 00:13:42 the lead to then reach out to you so the
00:13:39 00:13:44 more compelling narrative and story and
00:13:42 00:13:47 resume that you can present to the lead
00:13:44 00:13:49 the more likely that they're going to
00:13:47 00:13:53 reach out to you so again whether you're
00:13:49 00:13:55 doing the Zillow or Trulia Zoar
00:13:53 00:13:58 homes.com or if you're generating your
00:13:55 00:14:02 own leads this is a good way to increase
00:13:58 00:14:06 your your leave count at least give it a
00:14:02 00:14:10 few bucks worth of a try and see if you
00:14:06 00:14:10 can increase your business that way