TikTok Ads Manager Tutorial

TikTok Ads Manager Tutorial

This article is sponsored by TikTok for Business and the opinions expressed here are those of Savannah Sanchez. As a freelance TikTok media buyer and ad creative expert, she will guide you through the process of setting up your first campaign on TikTok Ads Manager. Let's dive in!

- Savannah Sanchez is a TikTok media buyer and ad creative expert

- She will show you how to set up your first campaign on TikTok Ads Manager

- The first step is to create a pixel for your business and install it on your site to track important conversion events like page views, add to carts, and purchases.

Why use a TikTok Pixel?

- To track conversions and activities on your website

- To create audiences on TikTok Ads Manager for future retargeting

- To improve advertising performance and optimize ad delivery around conversions

How does the TikTok Pixel work?

- Install the pixel code on your website

- Set up rules for conversions according to user actions

- Receive pixel data for conversion events displayed on TikTok Ads Manager

Creating a Campaign:

- Log into Ads Manager, go to the campaign tab, and click create

- Set your advertising objectives such as reach, traffic, or conversions

- Set your daily or lifetime budget at the campaign level

- Select your targeting by choosing different demographics, interests, and behaviors that you want to target on TikTok

Creating an Ad:

- Upload pre-existing assets or use TikTok's templates to create stunning visuals in seconds

- Use the smart soundtrack tool to find non-copyright music for your ads

- Submit your ad for review and make changes based on feedback given by the review team

- Launching your first campaign on TikTok Ads Manager is quick and easy

- Use the limited time offer of a 300 ad credit to get started today!