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TikTok Ads Manager Tutorial

Published on: December 21 2022 by TikTok For Business

Are you looking to advertise your business on TikTok? Look no further than TikTok Ads Manager! This powerful tool allows you to create and manage your own ads on the platform. In this tutorial, we'll go over everything you need to know to get started.

Section 1: Setting Up Your Account

- Creating a TikTok Ads Manager account

- Setting up payment options

- Understanding the dashboard layout

Section 2: Creating Your Ad

- Choosing ad format and objectives

- Selecting target audience

- Setting budget and bid strategy

- Creating ad content (videos, images, captions)

Section 3: Launching Your Ad

- Submitting ad for review

- Understanding ad review process

- Monitoring ad performance

Section 4: Advanced Features

- Retargeting options

- Lookalike audience creation

- A/B testing for ad optimization

TikTok Ads Manager offers a unique and effective way to reach your target audience on the platform. By following this tutorial, you'll have the tools and knowledge to create and launch successful ads. Don't hesitate to experiment with different strategies and features to find what works best for your business. Happy advertising!

TikTok Ads Manager Tutorial

This article is sponsored by TikTok for Business and the opinions expressed here are those of Savannah Sanchez. As a freelance TikTok media buyer and ad creative expert, she will guide you through the process of setting up your first campaign on TikTok Ads Manager. Let's dive in!

- Savannah Sanchez is a TikTok media buyer and ad creative expert

- She will show you how to set up your first campaign on TikTok Ads Manager

- The first step is to create a pixel for your business and install it on your site to track important conversion events like page views, add to carts, and purchases.

Why use a TikTok Pixel?

- To track conversions and activities on your website

- To create audiences on TikTok Ads Manager for future retargeting

- To improve advertising performance and optimize ad delivery around conversions

How does the TikTok Pixel work?

- Install the pixel code on your website

- Set up rules for conversions according to user actions

- Receive pixel data for conversion events displayed on TikTok Ads Manager

Creating a Campaign:

- Log into Ads Manager, go to the campaign tab, and click create

- Set your advertising objectives such as reach, traffic, or conversions

- Set your daily or lifetime budget at the campaign level

- Select your targeting by choosing different demographics, interests, and behaviors that you want to target on TikTok

Creating an Ad:

- Upload pre-existing assets or use TikTok's templates to create stunning visuals in seconds

- Use the smart soundtrack tool to find non-copyright music for your ads

- Submit your ad for review and make changes based on feedback given by the review team

- Launching your first campaign on TikTok Ads Manager is quick and easy

- Use the limited time offer of a 300 ad credit to get started today!

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