TikTok spark Ads Guide
Are you a marketer looking to tap into the massive audience on TikTok? If so, you'll want to pay attention to TikTok Spark Ads, the platform's new paid ad format. But before you jump in, it's important to understand the unique nature of TikTok and how to create effective ads on the platform.
The Appeal of TikTok:
With over 1 billion monthly active users, TikTok is a prime platform for brands looking to maximize their reach. However, the key to success on TikTok is to embrace its raw and authentic nature. Unlike Instagram, TikTok users don't need to create polished content. Instead, they can let their creative juices flow and be themselves.
TikTok Spark Ads:
This is where TikTok Spark Ads comes in. This new paid ad format is designed to fit seamlessly into the TikTok experience, without disrupting the flow of user-generated content. The key is to create ads that feel like TikToks themselves. As TikTok puts it, Don't make ads, make TikToks.
Tips for Creating Effective TikTok Spark Ads:
To make the most of TikTok Spark Ads, it's important to follow a few key principles:
- Embrace the platform's raw and authentic nature
- Create ads that feel like TikToks themselves
- Let your creative juices flow and be yourself
- Don't try to create polished content
- Focus on creating engaging and shareable content
TikTok Spark Ads has caught the attention of marketers for its unique approach to advertising. By embracing the platform's raw and authentic nature, brands can create effective ads that feel like TikToks themselves. So if you're looking to tap into the massive audience on TikTok, be sure to follow these tips and let your creative juices flow.
What are TikTok Spark ADS?
TikTok is a popular social media platform that offers unique opportunities for advertisers to reach their target audience. With its two ad formats, Spark Ads and Non-Spark Ads, advertisers have the ability to promote their brands in a more native and authentic way.
- Native ad format that boosts organic content
- Same user interactions as organic videos (comments, likes, shares)
- Users can visit brand profile and follow brand's account
- Efficient buying options
- Only accepted on TikTok
- Advertising Objectives include Reach, Video Views, Community Interaction, Traffic, App Installs, Conversions, Lead Generation, and Shop Purchases Alpha
- Standard format delivered to the For You page
- Seamless ad video placing for more native content approach
- Call To Action for TikTok users
Spark Ads vs Non-Spark Ads:
- Spark Ads delivers enhanced ad performance compared to non-Spark Ads
- Spark Ads weaves organic and paid strategies together
- Non-Spark Ads offer a more traditional ad format with a Call To Action
Advertising on TikTok can be a unique and effective way to reach your target audience. With Spark Ads and Non-Spark Ads, advertisers can choose the format that best suits their goals and create authentic, native content that resonates with TikTok users.
What are the benefits of Spark ADS on TikTok?
Are you looking to enhance your brand image and improve your ad performance? Look no further than Spark Ads, the TikTok ad format that offers unique and authentic brand experiences. In this article, we will explore the benefits of Spark Ads and how they can improve your marketing impact and ROI.
Benefits of Spark Ads:
- Authentic and unique brand experiences: By incorporating organic TikTok pages and posts into your ads, you can build and cement your brand image and brand trust.
- Increase in ad performance: Spark Ads have shown overall positive campaign results in terms of Video Views, Engagement Rate, CVR, and CPM Completion Rate.
- Innovative features: Spark Ads support Duet, Stitch, and Sticker features, and allow viewers to click on the post's music.
- Long-lasting marketing impact and improved ROI: All of the Spark Ads post engagement will be attributed to the original organic post, which can have a positive impact on future engagement. Spark Ads can also improve customer retention and loyalty, and drive new lead generation and re-purchase.
Why Choose Spark Ads?
- Reduce unintended clicks and achieve higher CVR.
- Improve customer retention and loyalty.
- Drive new lead generation and re-purchase.
- Create authentic and unique brand experiences.
- Increase ad performance with innovative features.
Spark Ads are a powerful tool to enhance your brand image and improve your ad performance on TikTok. With their innovative features and ability to create authentic and unique brand experiences, Spark Ads can have a long-lasting marketing impact and improve your ROI. Choose Spark Ads for reduced unintended clicks, improved customer retention and loyalty, and increased lead generation and re-purchase.
TikTok sparks ad best practices
TikTok has become a popular platform for marketers to reach out to their target audience. One of the advertising strategies that have gained popularity is the use of TikTok Spark Ads. In this article, we will discuss the effectiveness of TikTok Spark Ads with examples and the positive feedback that they have received.
Examples of TikTok Spark Ads:
- Pizza Express partnered with Creators such as thelittlelondonvegan, veganluke, and veganbeautygirl to produce videos showcasing their vegan menu options.
- The campaign used Spark Ads perfectly by keeping the videos humorous, engaging, fun, and totally native to the platform.
- The ads saw over 2.6 million 6-second video views, and Pizza Express increased its TikTok followers by over 9,000.
- The brand lift study revealed an 11.1% lift in ad recall and a 4% lift in brand preference.
- Surflaundry promotes its videos through Spark Ads to raise awareness.
- The use of Spark Ads has helped the brand to reach out to its target audience effectively.
Effectiveness of TikTok Spark Ads:
- Many marketers have tested the use of TikTok Spark Ads and have received positive feedback.
- The ads are native to the platform, engaging, and entertaining.
- The use of user-generated content in the ads makes them feel authentic and relatable to the audience.
- Spark Ads have helped brands to increase their following and brand preference.
In conclusion, TikTok Spark Ads have become an effective advertising strategy for brands to reach out to their target audience on the platform. The use of user-generated content in the ads and keeping them native to the platform has helped brands to increase their following and brand preference. With positive feedback from marketers, it is safe to say that TikTok Spark Ads are here to stay.
How To Run Spark Ads On TikTok?
When creating Spark Ads on TikTok, there are two types of identities available. Identity Type 1 uses your own linked TikTok Business account, while Identity Type 2 uses authorized accounts authorized via Business Center or posts authorized via video codes. It can be confusing to decide which method to choose, but here are some tips to help you decide.
Method 1: Pull and Push via linked Business Account
After linking your TikTok Business account with TikTok For Business, you can choose any posts under your linked Business account or create new videos on Ads Manager and publish them under your linked Business account on TikTok App without any in-app operations.
Step 1: Choose Use TikTok account to deliver Spark Ads and select an advertising objective.
Step 2: Choose Use account owned by you to directly use any available posts under your linked Business Account or push video from Ads Manager to your linked Business Account.
Step 3-1: Pull an existing post under your linked account using TikTok Post. Under Ad Details, choose TikTok Post and select a post you want to use in your Spark Ad. After you select the video, click Confirm, complete the rest of the ad settings, and click Submit to publish your Spark Ad.
Step 3-2: Push a created/uploaded Spark Ads video and publish it under your linked Business Account using Video. Under Ad Details, click Video and choose the form. Upload to add a video from your computer, Add from Library to add video materials previously used in Non Spark Ads or made with our Creative Tools, or Create to make a video using our Creative Tools. After uploading/creating/selecting your video, you will see an Only show as ad checkbox. You can turn it on if needed. Finish the rest of the ad settings, and your Spark Ads are good to go.
Note: Once the ad passes ad review, the pushed video will be published under your linked business account in private mode. You can manually make it public in the TikTok app.
Method 2: Use Authorized Accounts or Posts from Other Creators
If you already linked an authorized TikTok Account to your Business Center, you can select this account under Use other authorized account or post to create Spark Ads. Otherwise, you can go to your Business Center and request and share access to TikTok accounts.
Step 1: Ensure that Authorized Posts are Allowed. Before you can use authorized posts in your Spark Ads, the post creators must first turn on the ad authorization toggle in their TikTok app.
Step 2: Authorize video for promotional use. To select and authorize a video for promotional use from the TikTok app, select a TikTok post to authorize. Tap the three dots, then tap Ad settings. Agree to Advertise Content Terms of Service and enable the Ad authorization toggle. Generate a TikTok ad authorization code, also called Spark Ads code. After you authorized a video for promotional use, you will need to generate a video code to share with the advertiser and select the duration of that authorization.
Step 3: Enter the video code on TikTok Ads Manager. Once you have received the video code from a creator, you will need to enter that code on TikTok Ads Manager. From TikTok Ads Manager, go to Assets > Creative > Spark ads posts and click Apply for Authorization. Paste the video code in the search bar and click Search. Review the post and click Confirm.
Step 4: Create a Spark Ad. After an authorized post is successfully added to the TikTok Ads Manager, you can create your Spark Ads. From TikTok Ads Manager, at the Campaign Level, select an Advertising Objective. Next, complete Campaign and Ad Group settings. At the Ad Level, under Identity, enable Use TikTok account to deliver Spark Ads. Select the TikTok account that authorized the post you will use as your Spark Ad's creative. Under Ad details, click TikTok post to select your creative. Complete the rest of the Ad Settings and click Submit.
1. You cannot edit a post's caption after it's been authorized as an ad. Please make sure the ad caption is the final version when creating Spark Ads.
2. A private video will become public once it is used in a campaign, and the video privacy status cannot be changed during promotion. However, you can turn on the TikTok Ads Only Mode.
3. Video code can only be deleted when all the ads this video is used in are deleted on TikTok Ads Manager.
How much do TikTok spark ads cost?
PiPiADS is a powerful tool that allows you to spy on ads on TikTok. By detecting ads on the platform, PiPiADS provides valuable insights on the minimum and maximum costs per impression (CPM) and cost per action (CPA) for different countries. In this article, we will explore the findings of PiPiADS and what they mean for businesses looking to advertise on TikTok.
Here are the results for the minimum and maximum CPM and CPA for different countries:
- Canada: Minimum CPM - 58, Maximum CPM - 123, Minimum CPA - 0, Maximum CPA - 230
- Mexico: Minimum CPM - 3, Maximum CPM - 31, Minimum CPA - 3, Maximum CPA - 381
- United States: Minimum CPM - 51, Maximum CPM - 310, Minimum CPA - 1, Maximum CPA - 30
- Belgium: Minimum CPM - 0.76, Maximum CPM - 3.65, Minimum CPA - 8, Maximum CPA - 95
- Switzerland: Minimum CPM - 24, Maximum CPM - 102, Minimum CPA - 0, Maximum CPA - 20
- Germany: Minimum CPM - 11.81, Maximum CPM - 124.61, Minimum CPA - 0, Maximum CPA - 30
- Denmark: Minimum CPM - 24, Maximum CPM - 102, Minimum CPA - 0, Maximum CPA - 20
- Czech Republic: Minimum CPM - 1.55, Maximum CPM - 6.71, Minimum CPA - 0, Maximum CPA - 30
- Spain: Minimum CPM - 36, Maximum CPM - 102, Minimum CPA - 0, Maximum CPA - 20
- Finland: Minimum CPM - 24, Maximum CPM - 102, Minimum CPA - 0, Maximum CPA - 20
- France: Minimum CPM - 36, Maximum CPM - 182.5, Minimum CPA - 0, Maximum CPA - 30
- United Kingdom: Minimum CPM - 48, Maximum CPM - 152.5, Minimum CPA - 0, Maximum CPA - 30
- Ireland: Minimum CPM - 24, Maximum CPM - 152, Minimum CPA - 0, Maximum CPA - 20
- Italy: Minimum CPM - 45, Maximum CPM - 153, Minimum CPA - 0, Maximum CPA - 30
- Netherlands: Minimum CPM - 24, Maximum CPM - 152, Minimum CPA - 0, Maximum CPA - 20
- Norway: Minimum CPM - 24, Maximum CPM - 102, Minimum CPA - 0, Maximum CPA - 20
- Poland: Minimum CPM - 1.72, Maximum CPM - 10.2, Minimum CPA - 0, Maximum CPA - 20
- Romania: Minimum CPM - 1.62, Maximum CPM - 10.3, Minimum CPA - 0, Maximum CPA - 30
- Sweden: Minimum CPM - 24, Maximum CPM - 122, Minimum CPA - 0, Maximum CPA - 20
- Australia: Minimum CPM - 36, Maximum CPM - 142.5, Minimum CPA - 0, Maximum CPA - 25
- New Zealand: Minimum CPM - 24, Maximum CPM - 82.5, Minimum CPA - 0, Maximum CPA - 25
- Japan: Minimum CPM - 48, Maximum CPM - 72, Minimum CPA - 0, Maximum CPA - 20
- Thailand: Minimum CPM - 13, Maximum CPM - 41, Minimum CPA - 0, Maximum CPA - 10
- Taiwan: Minimum CPM - 48, Maximum CPM - 72, Minimum CPA - 0, Maximum CPA - 20
- Indonesia: Minimum CPM - 0.74, Maximum CPM - 1.14, Minimum CPA - 3, Maximum CPA - 32
- Philippines: Minimum CPM - 0.15, Maximum CPM - 7.32, Minimum CPA - 1, Maximum CPA - 10
Based on the results of PiPiADS, here are some key insights:
- The United States has a relatively high CPM and CPA compared to other countries, which may make it more expensive for businesses to advertise on TikTok.
- Canada, Belgium, Switzerland, and Germany have relatively low minimum CPAs, making them potentially attractive markets for businesses.
- Indonesia has a low minimum CPM, which may make it an attractive market for businesses on a budget.
- The maximum CPA for many countries is $30 or less, indicating that businesses can potentially run cost-effective campaigns on TikTok.
PiPiADS is a valuable tool for businesses looking to advertise on TikTok. By providing insights into the minimum and maximum CPM and CPA for different countries, PiPiADS can help businesses make informed decisions about where to target their TikTok campaigns.