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TikTok Video Engagement Success

Published on: December 5 2022 by Social Media Examiner

TikTok Video Engagement Success

TikTok Video Engagement Success

startTime durationTime text
00:00:00 00:00:04 - If you're gonna tok to the camera for a long time,
00:00:04 00:00:05 don't just sit down in one spot
00:00:05 00:00:07 and tok to the camera forever.
00:00:07 00:00:10 Try using different locations
00:00:10 00:00:12 'cause that refocuses people's attention.
00:00:14 00:00:17 - Today, I'm very excited to be joined by Drea Okeke.
00:00:17 00:00:21 If you don't know Is, she's a short form Content Strategy
00:00:21 00:00:23 and she's the founder of Drea Knows Best
00:00:23 00:00:26 and she's host of the, Do It 4 The Content podcast.
00:00:26 00:00:29 Her course is Level Up TikTok.
00:00:29 00:00:31 Drea welcome to show, how are you doing today?
00:00:31 00:00:33 - Hi Mike, I'm doing great.
00:00:33 00:00:34 How are you doing?
00:00:34 00:00:36 - I'm doing awesome.
00:00:36 00:00:39 And I'm really excited to tok to you today about how
00:00:39 00:00:42 to get more engagement on your TikTok videos.
00:00:42 00:00:45 But before we go there, I wanna hear your story.
00:00:45 00:00:47 How in the world did you get into TikTok?
00:00:47 00:00:49 'Cause I know I heard a little bit of it.
00:00:49 00:00:51 It's an absolute fascinating story.
00:00:51 00:00:53 So start wherever you wanna start.
00:00:53 00:00:54 - Of course, of course.
00:00:54 00:00:56 First of all, thank you for having me here.
00:00:56 00:00:57 I am honored to be here
00:00:57 00:01:01 and tok to your audience, very excited.
00:01:01 00:01:04 My backstory about me, how I got started on like TikTok
00:01:04 00:01:05 and social media in general.
00:01:05 00:01:08 So I started off posting videos on Vine,
00:01:08 00:01:10 which was a six second video app
00:01:10 00:01:12 and of course short form content.
00:01:12 00:01:13 And I started doing that
00:01:13 00:01:16 while I was in college studying engineering.
00:01:16 00:01:19 So my whole switch was from like the engineering life to-
00:01:19 00:01:20 - Vine was hot, right?
00:01:20 00:01:23 I mean, aren't you so sad that they shut down Vine?
00:01:23 00:01:25 I mean like that was the coolest thing.
00:01:25 00:01:27 - Honestly, I'm so sad, but you know,
00:01:27 00:01:30 sometimes sacrifices has to be made
00:01:30 00:01:32 for something bigger to come.
00:01:33 00:01:35 - There you go. - Yeah.
00:01:35 00:01:36 - So you were an engineer in college,
00:01:36 00:01:38 you were saying and you were messing around with Vine.
00:01:38 00:01:39 - Yes, so I was messing around with Vine,
00:01:39 00:01:42 just like as a stress reliever and I continued doing that
00:01:42 00:01:45 even when like all my parents were like moving to LA
00:01:45 00:01:47 to pursue social media full time.
00:01:47 00:01:50 I was like, okay, I have strict Nigerian parents.
00:01:50 00:01:52 There's no way they're gonna let me quit my engineering job
00:01:52 00:01:56 and moved like straight to LA so I was strategic with it.
00:01:56 00:01:58 I got an engineering job in Cali
00:01:58 00:02:01 and as I was doing that engineering full time job,
00:02:01 00:02:03 I was also creating content.
00:02:03 00:02:05 And then after my two year time was up
00:02:05 00:02:08 because they gave me like a free relocation
00:02:08 00:02:11 to remove from New York to LA.
00:02:11 00:02:12 And I didn't have to return back the money
00:02:12 00:02:15 if I stayed with stayed working there for two years.
00:02:15 00:02:16 So I stayed working there for two years.
00:02:16 00:02:19 Then I decided to go to grad school at USC,
00:02:19 00:02:20 like, treated like as a company.
00:02:20 00:02:23 And that's what I just started to do for Drea Knows Best.
00:02:23 00:02:26 And as I was doing that, I started accumulating
00:02:26 00:02:31 more brands like Netflix, Amazon, Kate Spade,
00:02:31 00:02:33 the list goes on, started reaching out to me
00:02:33 00:02:35 to create content for their brands.
00:02:35 00:02:36 I got-
00:02:36 00:02:41 - Real quick, were you still on Vine at this point?
00:02:41 00:02:42 Or were you creating- - TikTok.
00:02:42 00:02:45 - Okay, so tell us a little bit about
00:02:45 00:02:48 how that transition to TikTok happened as well.
00:02:48 00:02:51 - Yeah, so when Vine got discontinued, I was like,
00:02:51 00:02:54 where can I go to continue create?
00:02:54 00:02:57 'Cause a lot of my content has to do with either me
00:02:57 00:02:59 doing my character, my Nigerian mom character,
00:02:59 00:03:01 doing comedy skis that are relatable
00:03:01 00:03:03 to like people of immigrant parents
00:03:03 00:03:08 or videos amplifying my Nigerian culture.
00:03:08 00:03:10 So that's where most of my content fit.
00:03:10 00:03:13 But the thing is that when Vine got discontinued,
00:03:13 00:03:15 I was like, okay, where can I go
00:03:15 00:03:18 that I can create short form videos 'cause again,
00:03:18 00:03:21 I like the short sweet get to the punchline quickly.
00:03:21 00:03:24 And then I realized TikTok, okay.
00:03:24 00:03:25 TikTok at that point was only 15 seconds
00:03:25 00:03:26 and I was like beautiful.
00:03:26 00:03:28 Some people were like, that's challenging,
00:03:28 00:03:30 for me, I'm like, that is a sweet spot for me.
00:03:30 00:03:32 So I was one of the original people
00:03:32 00:03:34 who were creating original comedy skits
00:03:34 00:03:36 and there weren't that many female comedians on there.
00:03:36 00:03:39 So my page was growing-
00:03:39 00:03:40 - When was that by the way?
00:03:40 00:03:41 What year was that approximately?
00:03:41 00:03:44 - This was around 2018. - Okay.
00:03:44 00:03:46 - 2018, yeah, so this is when I first started,
00:03:46 00:03:49 when I started grad school, so 2018, 2019.
00:03:49 00:03:50 That's when my TikTok, I was like,
00:03:50 00:03:53 I remember I posted one comedy skit and it got like
00:03:53 00:03:57 immediately like almost half a million views.
00:03:57 00:03:59 And then, oh, one of the things that I posted
00:03:59 00:04:00 was at the accent challenge.
00:04:00 00:04:02 Accent challenge was one of the videos that blew me up
00:04:02 00:04:05 because it was me doing my Nigerian accents, you know,
00:04:05 00:04:07 saying things in Nigerian world, Nigerians ways
00:04:07 00:04:09 and then I had a friend maybe from Australia
00:04:09 00:04:13 or wherever country she is say things in her accent
00:04:13 00:04:14 and then we'll compare
00:04:14 00:04:16 how different countries pronounce things differently.
00:04:16 00:04:19 And TikTok is such a global platform,
00:04:19 00:04:22 that my video went viral in
00:04:22 00:04:24 not only in like Nigeria, went viral in Australia,
00:04:24 00:04:26 went viral in places in Asia,
00:04:26 00:04:29 went viral in places in UK and all over the world.
00:04:29 00:04:33 And I was like, okay, you are a global icon now Drea,
00:04:33 00:04:34 it's time to take this seriously
00:04:34 00:04:38 'cause these metrics are insane, you know.
00:04:38 00:04:40 So that's how I started.
00:04:40 00:04:42 And I always tell people like the two things
00:04:42 00:04:45 that I was bullied for growing up was my height
00:04:45 00:04:47 'cause I'm extremely tall,
00:04:47 00:04:49 I'm over six feet tall female,
00:04:49 00:04:53 taller than all the guys I crushed on growing up.
00:04:53 00:04:55 And I had an accent growing up too,
00:04:55 00:04:56 but I was bullied for my accent,
00:04:56 00:04:57 I was bullied from a height,
00:04:57 00:04:59 but those two things are what's making me thrive
00:04:59 00:05:01 on social media on TikTok especially
00:05:01 00:05:06 because I'm literally just embracing what's society
00:05:06 00:05:09 was say in perfections and making it in my perfection.
00:05:09 00:05:13 And that's where I really found my authentik space on TikTok
00:05:13 00:05:14 to win there.
00:05:14 00:05:17 - Very cool, I love that story.
00:05:17 00:05:19 So tell us a little bit about what you're doing now
00:05:19 00:05:21 because obviously you've started a podcast
00:05:21 00:05:23 and you've got a course,
00:05:23 00:05:25 so kind of bring us up a little bit to the present
00:05:25 00:05:26 and how that all came about
00:05:26 00:05:31 because obviously you're creating funny, relatable content
00:05:31 00:05:33 on TikTok that a lot of people
00:05:33 00:05:35 from various different cultures can relate to.
00:05:35 00:05:37 Somehow that must have connected
00:05:37 00:05:39 with your master's degree, right,
00:05:39 00:05:41 and your entrepreneurial itch.
00:05:41 00:05:43 So tell us a little bit about that.
00:05:43 00:05:47 - Yes, 'cause again, like I told you, this is a business.
00:05:47 00:05:50 The same way how Vine went away,
00:05:50 00:05:51 TikTok any of these platforms
00:05:51 00:05:53 that we are on social media can go away.
00:05:53 00:05:56 So as an entrepreneur, you have to diversify your income.
00:05:56 00:05:58 And for me, I'm a applicant for creators.
00:05:58 00:06:00 I believe that if I can do it,
00:06:00 00:06:04 a girl with immigrant parents, an outcast can do it
00:06:04 00:06:06 can have so much success online.
00:06:06 00:06:08 I believe honestly, anyone can do it
00:06:08 00:06:09 as long as they're following the right strategies
00:06:09 00:06:11 and being authentik self online.
00:06:11 00:06:14 So I decided like all my friends always coming to me,
00:06:14 00:06:15 everyone online is always asking me,
00:06:15 00:06:17 how do you grow on TikTok? How do you grow on TikTok?
00:06:17 00:06:20 So I decided it is time for me to launch a TikTok course,
00:06:20 00:06:24 given everyone A to Z on how I did it and how they can do it
00:06:24 00:06:27 from the tips and best practikes,
00:06:27 00:06:30 how to discover trends, how to create an engaging video,
00:06:30 00:06:32 I put that all in the course and decided to like,
00:06:32 00:06:35 let that be up there and be selling for itself,
00:06:35 00:06:37 but also help people 'cause that's the biggest thing.
00:06:37 00:06:41 Like I feel like there's space for everyone online.
00:06:41 00:06:42 Social media is huge.
00:06:42 00:06:44 So we shouldn't be gate keeping this knowledge.
00:06:44 00:06:47 Not only did I do the Level Up with TikTok course,
00:06:47 00:06:49 I also had to Do It 4 The Content podcast
00:06:49 00:06:51 where I get people tips and strategies
00:06:51 00:06:53 that I honestly wish I knew when I first started
00:06:53 00:06:56 because this social media game is insane.
00:06:56 00:06:58 But if you have enough guidance,
00:06:58 00:06:59 you can definitely win on it.
00:06:59 00:07:02 So I mean, the course has been amazing.
00:07:02 00:07:04 I recently like someone reached out to me
00:07:04 00:07:06 and was telling me that they gained 8,000 TikTok followers
00:07:06 00:07:09 in a day after using my tips and strategies that I gave.
00:07:09 00:07:11 And I'm like, yes, that is what I love to hear,
00:07:11 00:07:14 I love to see people win, you know.
00:07:14 00:07:18 - Very cool, okay, so there are a lot of people listening
00:07:18 00:07:20 and watching right now
00:07:20 00:07:22 that are part of the social media examiner community
00:07:22 00:07:25 that are very much focused on Instagram
00:07:25 00:07:28 and have been watching what's been going on with TikTok
00:07:28 00:07:31 but might be a little skeptikal
00:07:31 00:07:32 or maybe they're over on YouTube
00:07:32 00:07:33 and they're super active on YouTube,
00:07:33 00:07:37 but they're not so sure about, excuse me, TikTok.
00:07:37 00:07:39 So what do you wanna say to marketers or creators
00:07:39 00:07:42 who have not yet embraced TikTok? What are they missing?
00:07:42 00:07:44 I know you're active on a lot of different platforms,
00:07:44 00:07:46 so you can understand where they're coming from, right?
00:07:47 00:07:50 - I think they're missing out on a chance
00:07:50 00:07:55 to really start again and start fresh without pressure.
00:07:55 00:07:56 Because TikTok is a platform where people
00:07:56 00:07:59 are again winning by being themselves.
00:07:59 00:08:01 You find what topic you're passionate about
00:08:01 00:08:03 and tok about it and share it.
00:08:03 00:08:04 And I don't know if you remember
00:08:04 00:08:06 during the time of the YouTube stage
00:08:06 00:08:08 when people were just getting on YouTube
00:08:08 00:08:11 and gaining millions of followers, getting fame,
00:08:11 00:08:12 growing their business,
00:08:12 00:08:14 this is the wave that's happening right now
00:08:14 00:08:16 on TikTok as a creator.
00:08:16 00:08:18 Is like, if you're not on TikTok, you might miss out
00:08:18 00:08:22 on this bad wagon to one grow a huge new community
00:08:22 00:08:25 that just cares about you because of who you are
00:08:25 00:08:28 to be able to take off that pressure of being so perfect.
00:08:28 00:08:30 'Cause I really truly believe that
00:08:32 00:08:35 imperfection is perfection, especially on TikTok.
00:08:35 00:08:36 They don't want that perfect way.
00:08:36 00:08:38 So as a creator, you get to try out new categories
00:08:38 00:08:42 that you would've usually create, post videos about.
00:08:42 00:08:44 And as a brand, as a business, as a marketer,
00:08:46 00:08:48 I was at Sephora the other day
00:08:48 00:08:50 and I was hearing this girl saying,
00:08:51 00:08:52 I saw this on TikTok,
00:08:52 00:08:54 so I'm gonna definitely I'm buying it right now.
00:08:54 00:08:57 And even I saw this girl,
00:08:57 00:08:59 a comedian that I actually watched in LA.
00:08:59 00:09:02 She posted that her one of her video went viral.
00:09:02 00:09:06 She posted a 20 second clip of her standup comedy special,
00:09:06 00:09:08 20 seconds and it went viral.
00:09:08 00:09:11 It had like, I think almost a million views.
00:09:11 00:09:13 And she sold out on her two locations
00:09:13 00:09:15 that she's having a standup comedy at.
00:09:15 00:09:18 So there's potential because of people are going to TikTok
00:09:18 00:09:21 in the hub to like search up things, search up recipes,
00:09:21 00:09:25 search up health facts, search up fashion tips
00:09:25 00:09:28 that as a brand you can utilize the SEO on it
00:09:28 00:09:29 and post your content on there.
00:09:29 00:09:32 And then people can find out about your business
00:09:32 00:09:34 without even like pushing so hard and trying so hard,
00:09:34 00:09:36 like other platforms.
00:09:36 00:09:39 So I think that's definitely a big avenue.
00:09:39 00:09:42 - Excellent, so what do we need to know
00:09:42 00:09:46 before we start making videos on TikTok?
00:09:46 00:09:49 Because clearly you've been doing short form video
00:09:49 00:09:51 for a long time, you started with Vine
00:09:51 00:09:52 then you went over to TikTok
00:09:52 00:09:54 and it sounds like you've done hundreds,
00:09:54 00:09:55 maybe even thousands of videos.
00:09:55 00:09:59 So you understand things that plus your course,
00:09:59 00:10:01 of course you understand some of the things
00:10:01 00:10:03 that maybe not everybody else understands
00:10:03 00:10:07 about what makes maybe TikTok tik, if you will-
00:10:07 00:10:09 - (chuckles) I like that.
00:10:09 00:10:10 - So what do we need to know?
00:10:10 00:10:14 What do we need to know before we start even making videos?
00:10:14 00:10:17 - I think the biggest thing you need to know
00:10:17 00:10:20 is know who you're toking to.
00:10:20 00:10:22 If you can even know your niche.
00:10:22 00:10:23 And I tok about this in my course,
00:10:23 00:10:26 I do an exercise to help you really figure out your niche
00:10:26 00:10:31 because you can say your niche is fitness,
00:10:31 00:10:31 but that's not really a niche.
00:10:31 00:10:33 'Cause that's just like an overall category.
00:10:33 00:10:37 But if you're doing your niche is fitness for new moms,
00:10:37 00:10:38 that's like very specific.
00:10:38 00:10:41 And you know every time when people are coming to your page,
00:10:41 00:10:43 they're coming for those tips for fitness, that I'm a mom,
00:10:43 00:10:46 I need fitness tips Drea is gonna give that right?
00:10:46 00:10:48 So that's the first thing, know who your audience is.
00:10:48 00:10:50 And when you discover what your niche
00:10:50 00:10:52 or what you want your niche to be,
00:10:52 00:10:56 go on TikTok and really just watch a bunch of videos.
00:10:56 00:10:58 I'm all about study the grades and become greater.
00:10:58 00:11:00 Like don't overdo it, watch a bunch of videos.
00:11:00 00:11:02 Look at these people within your niche,
00:11:02 00:11:04 type in for example, let's do that same example,
00:11:04 00:11:06 fitness for new moms.
00:11:06 00:11:09 You look at all the videos that people are posting.
00:11:09 00:11:11 You see one influencer, she post,
00:11:11 00:11:13 five steps for workouts.
00:11:13 00:11:14 You see another influencer posting
00:11:14 00:11:16 a vlog for new mom workouts.
00:11:17 00:11:19 You look at the strategy, the formats people
00:11:19 00:11:20 are posting, the hooks they're using,
00:11:20 00:11:21 the way to edit their videos,
00:11:21 00:11:23 the way they tok to the audience.
00:11:23 00:11:26 And then take from it, take what you want,
00:11:26 00:11:28 leave the nonsense that you don't want.
00:11:28 00:11:31 And then you're ready to like adapt that into your video.
00:11:32 00:11:34 - Let's tok about mindset a little bit,
00:11:34 00:11:37 'cause I know you care a lot about this.
00:11:37 00:11:40 What do we need to do in our thinking
00:11:40 00:11:42 before we even start creating content?
00:11:43 00:11:46 - Man, I think the biggest thing is stop overthinking,
00:11:46 00:11:48 less overthinking, more posting.
00:11:48 00:11:50 'Cause I think the mindset we have
00:11:50 00:11:53 is we really want to like craft our videos to be so perfect.
00:11:53 00:11:56 We wanted to make sure like, we said the right thing.
00:11:56 00:11:58 If our hair is not on spot,
00:11:58 00:12:01 we want to know, go reshoot, our makeup, redo this.
00:12:01 00:12:05 And it's like, no, the mindset is like, you have a passion.
00:12:05 00:12:06 You're passionate about this topic
00:12:06 00:12:08 you wanna tok about online.
00:12:08 00:12:11 And you know, like if you are passionate about it,
00:12:11 00:12:13 more than likely someone else out there,
00:12:13 00:12:14 thousands of people are gonna be passionate about it.
00:12:14 00:12:16 So you just have to have that confidence.
00:12:16 00:12:17 I think that's just number one thing
00:12:17 00:12:19 that starts off with posting.
00:12:19 00:12:21 Try to have that confidence in yourself.
00:12:22 00:12:24 There's this quote that is like,
00:12:24 00:12:25 there's always someone else
00:12:25 00:12:28 that's doing something that you wanna do
00:12:28 00:12:29 that's less qualified than you are.
00:12:29 00:12:30 - Oh, I like that.
00:12:31 00:12:32 - Right, it's not quote, but you know, hey,
00:12:32 00:12:34 you gotta say, it's my cool, it's no problem.
00:12:34 00:12:37 But yeah, but like it's always so less qualified than you're
00:12:37 00:12:38 like I could do this.
00:12:38 00:12:40 So that's the mindset you gotta have.
00:12:40 00:12:44 You gotta go in listen, this is my time I'm gonna post it.
00:12:45 00:12:48 I'm not gonna overthink it, get on my drafts, post,
00:12:48 00:12:50 don't leave it in your drafts posted.
00:12:50 00:12:53 And that's like the first step to it, I would say.
00:12:54 00:12:56 - Are there certain kind of defeatist mindsets
00:12:56 00:12:57 that can get in the way?
00:12:57 00:12:59 I mean like, I'm sure you've had people
00:12:59 00:13:00 that take your course and people that interact with you.
00:13:00 00:13:04 Like how do we even know if our thinking is off?
00:13:04 00:13:07 Like what are some of the signals that might prevent us
00:13:07 00:13:11 from making these videos in the first place?
00:13:11 00:13:15 - I feel like imposter syndrome is number one
00:13:15 00:13:19 feeling like you're not qualified when you actually are,
00:13:19 00:13:20 that's number one thing.
00:13:20 00:13:21 I mean, I go through it too.
00:13:21 00:13:22 Sometimes I even doubt myself.
00:13:22 00:13:25 I'm like, wait, I might actually qualified enough
00:13:25 00:13:28 to be like posting this type of content.
00:13:28 00:13:30 But it's like, no you are.
00:13:30 00:13:32 And even if you're not, who knows,
00:13:32 00:13:33 who's gonna check you, who cares?
00:13:33 00:13:36 So that's definitely like feeling like an outsider
00:13:36 00:13:38 when you are meant to do this,
00:13:38 00:13:40 especially if you've been trying your hardest
00:13:40 00:13:43 and going at it to be a creator,
00:13:43 00:13:46 I feel like especially now with such,
00:13:46 00:13:49 I'm an advocate of this like authentikity,
00:13:49 00:13:52 just like winning by being yourself is so, not,
00:13:52 00:13:53 I don't wanna say so in,
00:13:53 00:13:56 but it really is the time right now to just be like effort.
00:13:56 00:13:57 Let me put it out there
00:13:57 00:13:59 because if you don't put it out there then
00:13:59 00:14:01 you're just gonna be sitting down to your house
00:14:01 00:14:04 thinking what happened if I, when I posted that video,
00:14:04 00:14:05 my life will be different now
00:14:05 00:14:07 or like my business will be different now.
00:14:07 00:14:09 So the imposter syndrome is real
00:14:09 00:14:11 and we have to get out of it, that's-
00:14:11 00:14:13 - You know, I'm glad you brought this up.
00:14:13 00:14:14 'Cause imposter syndrome is something
00:14:14 00:14:15 that everybody deals with.
00:14:15 00:14:18 I have done thousands of interviews
00:14:18 00:14:22 and I still sometimes ask myself times,
00:14:22 00:14:23 why would anybody listen to me?
00:14:23 00:14:25 Even though it's ridiculous, you know what I mean?
00:14:25 00:14:27 Like I've got so many people that love this show.
00:14:27 00:14:29 And so many messages I get from people.
00:14:29 00:14:33 And I still think to myself, I'm not qualified.
00:14:33 00:14:34 I don't understand enough about this,
00:14:34 00:14:36 which is completely ridiculous, right?
00:14:36 00:14:37 This is human nature.
00:14:37 00:14:40 I have found that if you're feeling that,
00:14:40 00:14:42 that is like a green light, that's like a signal,
00:14:42 00:14:44 'cause that means you're human, right.
00:14:44 00:14:46 It means you should proceed.
00:14:46 00:14:47 Because you said it,
00:14:47 00:14:50 someone who's less qualified is going to do it.
00:14:50 00:14:54 And why don't you at least give it a try?
00:14:54 00:14:56 I would imagine some of the other thoughts
00:14:56 00:14:58 going through people's heads are people are gonna judge me,
00:14:58 00:14:59 tok a little bit about that.
00:15:01 00:15:05 - The judging thing, I would say, yes,
00:15:05 00:15:06 people are gonna judge you,
00:15:06 00:15:08 but people are gonna judge you regardless.
00:15:08 00:15:09 Even if you don't do anything,
00:15:09 00:15:11 if you do something they're gonna judge you,
00:15:11 00:15:12 they're gonna feel like,
00:15:12 00:15:14 and it's not gonna be in a judging way
00:15:14 00:15:16 sometimes it's even envious.
00:15:16 00:15:18 It's like, those same people that's gonna judge you
00:15:18 00:15:20 when you're initially posting that video
00:15:20 00:15:21 and is only getting one view or one like,
00:15:21 00:15:24 which is probably just your mom and your uncle liking it.
00:15:24 00:15:26 Those are the same people that are gonna come after you
00:15:26 00:15:29 when you're finally like a big star
00:15:29 00:15:31 or your business is booming are the same people
00:15:31 00:15:33 that's gonna come to you ask you for advice.
00:15:33 00:15:34 Do you know how many people that,
00:15:34 00:15:36 I started this while I was in college,
00:15:36 00:15:39 and so many people were laughing at me,
00:15:39 00:15:42 initially in 2018, when TikTok was taken off,
00:15:42 00:15:44 I was given presentations in my grad school.
00:15:44 00:15:46 Like, listen, this is why I need to be on TikTok.
00:15:46 00:15:48 This is the next wave, this and that.
00:15:48 00:15:49 So many people, now I'm just saying my,
00:15:49 00:15:51 but lot of people are just like,
00:15:51 00:15:53 all right, Drea, shut up, whatever.
00:15:53 00:15:56 Now there's the same people in my DMs asking me questions.
00:15:56 00:15:58 These are the same people buying my course,
00:15:58 00:15:59 these are the same people giving me testimonials
00:15:59 00:16:02 of how my course has helped them grow.
00:16:02 00:16:04 So everyone is gonna judge,
00:16:04 00:16:07 we're judgmental by nature as humans.
00:16:07 00:16:09 But the truth is that those same people
00:16:09 00:16:10 that judge you is gonna be the same people
00:16:10 00:16:13 that's gonna come back around and ask you for advice.
00:16:13 00:16:14 And also comparisons them too,
00:16:14 00:16:17 that's another limiting factor too that people go through.
00:16:17 00:16:19 The spirit of comparison,
00:16:19 00:16:21 I know I go through that too sometimes and I have to go
00:16:21 00:16:24 through different strategies on social media.
00:16:24 00:16:26 Like I've turned off my likes.
00:16:26 00:16:29 I can't see how many likes people get
00:16:29 00:16:31 because I used to go into that habit of like,
00:16:31 00:16:33 this person is the same niche as I am,
00:16:33 00:16:34 and they're getting more likes than me.
00:16:34 00:16:36 And we have the same amount of followers what's happening?
00:16:36 00:16:38 My follower account, like if they're not loyal anymore,
00:16:38 00:16:38 what's going on?
00:16:38 00:16:40 I have to turn off likes.
00:16:40 00:16:44 So finding ways to make your mental health be sane
00:16:44 00:16:46 throughout the whole social media journey
00:16:46 00:16:47 is so important.
00:16:48 00:16:50 - You mentioned winning through authentikity
00:16:50 00:16:52 and being authentik and stuff a couple times.
00:16:52 00:16:57 So does that mean that the content that performs best
00:16:57 00:17:02 is actually the raw, stumbly not perfect kind of content
00:17:02 00:17:05 and you don't need to really try to be like someone
00:17:05 00:17:07 you see on TV, who seems to be perfect.
00:17:07 00:17:09 I mean, is that really what I'm hearing you say?
00:17:09 00:17:12 - Oh yeah, for sure.
00:17:12 00:17:16 I'll give you an example recently I posted this video of me.
00:17:17 00:17:19 A lot of my videos have to do with like
00:17:19 00:17:22 some of them I planned out sketch comedy,
00:17:22 00:17:25 I rent these sets and everything like that,
00:17:25 00:17:26 but then sometimes they don't perform well.
00:17:26 00:17:31 I rent these sets that like have the airplane sets,
00:17:31 00:17:33 hospital room, jail room going above and beyond
00:17:33 00:17:35 in my content, I do some of those.
00:17:35 00:17:38 But it's funny because when I would do the most big-
00:17:38 00:17:39 - Wait, you can rent sets
00:17:39 00:17:41 that are like airplanes and hospital.
00:17:41 00:17:43 Is that because you're in LA or something?
00:17:43 00:17:46 - That's 'cause I'm in LA and the Lord has been blessing.
00:17:46 00:17:49 So the finances are able to support these expenses
00:17:49 00:17:50 to up my content.
00:17:51 00:17:52 - That's cool, but keep going.
00:17:52 00:17:53 - Yeah, thank you.
00:17:53 00:17:54 - Where were you going with that?
00:17:54 00:17:55 - I was going with that like,
00:17:55 00:17:59 sometimes those videos when I posted I'm in an airplane,
00:17:59 00:18:02 as a flight attendant character that performs, okay.
00:18:02 00:18:05 But yesterday I posted, or two days ago,
00:18:05 00:18:07 I posted a video of me asking people
00:18:07 00:18:10 what sponge do y'all use because they're just African sponge
00:18:10 00:18:12 that I've used growing up
00:18:12 00:18:14 that I thought everyone in their household used it.
00:18:14 00:18:16 But when I got to college, no one was using it.
00:18:16 00:18:19 And it has over 50,000 views right now.
00:18:19 00:18:21 And all the comments are so engaging, my community
00:18:21 00:18:24 on top of other people, like my culture, we use this
00:18:24 00:18:26 and this and this and that and this and this and that.
00:18:26 00:18:28 And that's just because I was asking them a question,
00:18:28 00:18:29 people wanna feel included.
00:18:29 00:18:32 So it can be as easy as you posting a video,
00:18:32 00:18:35 recording it as like a FaceTime call.
00:18:35 00:18:36 People wanna feel like they're your friends on TikTok.
00:18:36 00:18:39 They wanna feel like they're part of your life
00:18:39 00:18:40 and bring them in.
00:18:40 00:18:43 So if I'm asking a question that has to be involved
00:18:43 00:18:44 with their life, they can find relatability there,
00:18:44 00:18:47 'cause it's like, you know,
00:18:47 00:18:49 so I really do think that you can win.
00:18:49 00:18:52 I mean, of course overly produced content
00:18:52 00:18:53 still has a spot to win.
00:18:53 00:18:55 'Cause I do a balance of overly produced
00:18:55 00:18:57 and relatable stuff.
00:18:57 00:19:00 But those toking to camera stuff is more relatable.
00:19:00 00:19:01 People can relate to it,
00:19:02 00:19:03 - Well, and I like this
00:19:03 00:19:07 because so many people don't have the gift, if you will,
00:19:07 00:19:09 to be able to know how to do overly produced content.
00:19:09 00:19:12 This means you can actually get started with imperfection.
00:19:12 00:19:14 You get started just wherever you are
00:19:14 00:19:15 with your phone, right?
00:19:15 00:19:16 - Yeah, literally.
00:19:18 00:19:20 - Let's tok about sounds and trends
00:19:20 00:19:21 because you toked to me a little bit about that.
00:19:21 00:19:23 You said, hey, let's be sure to mention
00:19:23 00:19:25 something about sound and trends.
00:19:25 00:19:27 What do people need to know about sounds and trends
00:19:27 00:19:30 when it comes to preparing to make their videos
00:19:30 00:19:31 maybe on TikTok?
00:19:31 00:19:36 - Okay, I would say sounds, if TikTok was a vehicle,
00:19:39 00:19:41 the wheels of the video will be sounds
00:19:41 00:19:45 because that's what drives your video to people's screens.
00:19:45 00:19:47 On TikTok there's something called the For You page,
00:19:47 00:19:50 which is equivalent to the Explore page.
00:19:50 00:19:53 And you want your videos to be on that For You page,
00:19:53 00:19:55 because that means that people are discovering your videos.
00:19:55 00:19:57 People are endlessly, just scrolling,
00:19:57 00:20:00 vertikally scrolling down the platform.
00:20:00 00:20:04 But if there is like a song that's trending
00:20:04 00:20:06 and I've watched a video that has that song in it
00:20:06 00:20:09 more than likely TikTok will feed me more videos
00:20:09 00:20:11 that has to do with that song.
00:20:11 00:20:12 Because more than likely, maybe that song
00:20:12 00:20:14 is associated with like a challenge.
00:20:14 00:20:18 For example, the Beyonce Drop challenge.
00:20:18 00:20:20 When a song would throw something in air and drop down low,
00:20:20 00:20:23 "Give me some, oh, no, no."
00:20:23 00:20:24 Y'all know what I, listeners you guys know
00:20:24 00:20:25 what I'm toking about.
00:20:25 00:20:26 - They, I don't, they do.
00:20:28 00:20:31 - Yeah, so with that, there's a hashtag associated with it.
00:20:31 00:20:33 Hashtag Drop challenge and there's a song.
00:20:33 00:20:36 So every time you hear that Beyonce song you know,
00:20:36 00:20:38 people are gonna be dropping down low on that video.
00:20:38 00:20:42 So we utilize it to your business, to your content.
00:20:42 00:20:45 Let's say your content is about fashion,
00:20:45 00:20:47 budget friendly fashion.
00:20:47 00:20:50 You can utilize that song as you're giving
00:20:50 00:20:54 like five budget friendly tips to find luxury fashion.
00:20:55 00:20:57 Use the song, you do the trend,
00:20:57 00:21:00 but add the text on the screen, giving them step one,
00:21:00 00:21:02 step two, step three different tips.
00:21:02 00:21:06 So again, sound is so important because without the music,
00:21:06 00:21:08 more than likely to TikTok won't know
00:21:08 00:21:10 who to feed your video to.
00:21:10 00:21:12 Without the hashtags, TikTok won't know
00:21:12 00:21:14 who your community you're toking to.
00:21:14 00:21:16 Without the, you said sounds and what was the other?
00:21:18 00:21:19 - It was just sounds and trends.
00:21:19 00:21:20 - Trends without,
00:21:20 00:21:23 so every trend has a hashtag associated with it.
00:21:23 00:21:26 So without the hashtag that has to do with the trend
00:21:26 00:21:27 TikTok won't know who is your community?
00:21:27 00:21:30 Who is your video speaking to, that's why it's so important
00:21:30 00:21:31 to use certain sounds in your videos.
00:21:31 00:21:34 Even like that Siri voice, like that says,
00:21:34 00:21:37 "I tried this new banana bread recipe,"
00:21:37 00:21:39 like using that Siri voice alone,
00:21:39 00:21:41 people will stop scrolling and watch your video
00:21:41 00:21:45 because it's familiar, it triggers something in our brain
00:21:45 00:21:48 is like, okay, stop, scroll and watch, you get?
00:21:48 00:21:49 - Fascinating, so, okay.
00:21:49 00:21:54 Let's tok about, not all videos are engaging obviously.
00:21:54 00:21:57 So let's break down kind of what you believe,
00:21:57 00:22:01 what the Drea Okeke method is, if you will.
00:22:01 00:22:04 What are the elements to a engaging video?
00:22:04 00:22:08 Because obviously if it's more engaging,
00:22:08 00:22:10 then the algorithm is going to show it
00:22:10 00:22:11 to more people presumably.
00:22:11 00:22:15 And it's just gonna be spiral upon itself.
00:22:15 00:22:17 So what are the elements that we need to understand
00:22:17 00:22:21 when it comes to creating really engaging videos?
00:22:21 00:22:22 - Of course.
00:22:22 00:22:25 So there's two categories of this.
00:22:25 00:22:29 The first set you have to know is I say is the three E's.
00:22:29 00:22:33 Your video needs to either be, give some type of value,
00:22:33 00:22:35 either educational value, you know,
00:22:35 00:22:38 are you gonna teach me how to bake something?
00:22:38 00:22:40 What books to read?
00:22:40 00:22:41 Some type of educational value.
00:22:41 00:22:43 The other E is entertaining, are you gonna entertain?
00:22:43 00:22:44 Are you're gonna make me laugh?
00:22:44 00:22:47 Are you going to just keep me entertained?
00:22:47 00:22:50 The third value is emotion, the third E emotion,
00:22:50 00:22:51 are you gonna give somebody emotional value?
00:22:51 00:22:53 Am I gonna get nostalgic from watching your video?
00:22:53 00:22:56 Am I gonna feel like inspired to travel now
00:22:56 00:22:57 because I've see your video.
00:22:57 00:22:59 So those three E's are so important when you think about
00:22:59 00:23:01 your storytelling of your video.
00:23:01 00:23:04 But to break down when you start recording that video-
00:23:04 00:23:05 - Wait, wait, wait real quick,
00:23:05 00:23:07 I gotta ask on these three E's.
00:23:08 00:23:11 Obviously entertaining and educational, don't have to be,
00:23:11 00:23:13 do you have to have all three of them in one video
00:23:13 00:23:14 or do you just have to have one of them?
00:23:14 00:23:15 What's your thoughts?
00:23:17 00:23:20 - Why not? If you put all three in them, you're winning.
00:23:20 00:23:22 - 'Cause educational and entertaining
00:23:22 00:23:26 might not be as easy to accomplish, I mean, I would imagine.
00:23:26 00:23:28 - It is, I notike a guy on TikTok ,
00:23:31 00:23:34 he teaches people like mental health stuff,
00:23:34 00:23:36 like proper mental health practikes,
00:23:36 00:23:40 but in a dialogue, like a conversational dialogue,
00:23:40 00:23:41 that's actually funny.
00:23:41 00:23:44 Like he adds like certain characters in there
00:23:44 00:23:47 and has overall message about mental health in it.
00:23:48 00:23:50 It was Joshua, I forgot his last name, but yeah.
00:23:50 00:23:52 So it's very possible.
00:23:52 00:23:55 Even if you wanted to do educational and is entertaining,
00:23:55 00:23:57 the way you edit your video too can add it.
00:23:57 00:24:01 You know can add certain, like, GIFs in there,
00:24:01 00:24:06 certain popups, you can do quick cuts from one,
00:24:06 00:24:09 you can start from one location
00:24:09 00:24:10 and transition to another location
00:24:10 00:24:13 as you're given that those tips as educational,
00:24:13 00:24:14 just to keep me engaged.
00:24:14 00:24:16 So there's different tricks to tips and tricks
00:24:16 00:24:18 to like make your video entertaining.
00:24:18 00:24:22 - On the emotional side, that sounds a little more advanced.
00:24:22 00:24:24 It seems, for example, since you're a comedian,
00:24:24 00:24:27 I think you understand how to trigger emotions,
00:24:27 00:24:30 but I would imagine most people might not understand
00:24:30 00:24:32 how to do that, do you have any tips on that?
00:24:34 00:24:35 - That's a great question.
00:24:35 00:24:39 Like, I feel like if you want to trigger emotion,
00:24:41 00:24:43 I think music too helps,
00:24:43 00:24:45 the music you put behind your video.
00:24:45 00:24:48 If you're trying to keep someone happy,
00:24:48 00:24:53 for me, I use this partikular comedy sound it's on TikTok.
00:24:53 00:24:55 There's whole sound library on there.
00:24:55 00:24:57 If you are trying to do more inspirational,
00:24:57 00:24:59 you know what type of music to use,
00:24:59 00:25:00 more inspirational soundtrack.
00:25:00 00:25:02 If you want something like mystery,
00:25:02 00:25:03 that's the probably emotion.
00:25:03 00:25:06 And also the way you're gonna tell your story.
00:25:06 00:25:11 And that's why I was gonna go into like the nitty and gritty
00:25:12 00:25:14 for creating like a good solid video.
00:25:14 00:25:16 I mean, for the three E's, again, in my course,
00:25:16 00:25:20 I dive more in depth in there, but for this,
00:25:20 00:25:22 so a call to action.
00:25:22 00:25:26 I think we could call it like CHIES, C-H-I-E-S.
00:25:26 00:25:30 A call to action, a hook that's for the H,
00:25:30 00:25:33 I, involve your community,
00:25:33 00:25:37 E, the way you edit your video.
00:25:37 00:25:40 So, and then S, the sound you use.
00:25:40 00:25:42 So I could start off with the hook.
00:25:42 00:25:43 The hook is so important.
00:25:43 00:25:46 What a hook is how are you gonna hook
00:25:47 00:25:48 that person that's watching your video
00:25:48 00:25:50 in the first three seconds,
00:25:50 00:25:52 first second let's just say that.
00:25:53 00:25:54 Because people are scrolling
00:25:54 00:25:56 through countless amount of videos.
00:25:56 00:25:59 So the things you say in that first three seconds
00:25:59 00:26:01 of a video matter so much.
00:26:01 00:26:02 And when I think of hooks,
00:26:02 00:26:05 I'll give you an example of hooks, like five red flags
00:26:05 00:26:08 you should know about blank.
00:26:08 00:26:12 You have been doing blank wrong so long.
00:26:13 00:26:16 The bank does not want you to know this about your blank.
00:26:16 00:26:20 You know, so like, as humans, we are very selfish,
00:26:20 00:26:22 as much as we want to deny we're not.
00:26:22 00:26:25 We like to think about things that involve us.
00:26:25 00:26:27 So if I'm a business and I'm trying to sell,
00:26:27 00:26:28 for example, this Apple watch,
00:26:28 00:26:32 I'm not gonna post a video about like,
00:26:32 00:26:33 hey guys, I just bought this Apple watch.
00:26:33 00:26:35 And I love it because it does this does that.
00:26:35 00:26:38 You should get it because this, I'm gonna scroll.
00:26:38 00:26:40 But if I'm a business and I wanna sell the Apple watch,
00:26:40 00:26:44 I'm gonna say, here's why the Apple watch
00:26:44 00:26:48 is gonna help you have, you know, change your life.
00:26:48 00:26:50 Here's how the Apple watch is gonna change your lifestyle.
00:26:50 00:26:52 Apple watch is gonna change my lifestyle? Let me watch it.
00:26:52 00:26:55 That keyword you is so big in your videos.
00:26:55 00:26:56 In the hooking them in.
00:26:56 00:26:58 You've been doing this wrong way,
00:26:59 00:27:02 five signs you should blank and insert your business,
00:27:02 00:27:03 whatever it is.
00:27:03 00:27:05 - I find this so fascinating
00:27:05 00:27:07 because like on the Apple watch, (coughs)
00:27:07 00:27:10 I would imagine you could also tok about like six things
00:27:10 00:27:12 they don't tell you the Apple watch can do
00:27:12 00:27:13 or something like that, right?
00:27:13 00:27:14 - Yeah, exactly, that's a good hook.
00:27:14 00:27:16 Six things they don't tell you,
00:27:16 00:27:17 the Apple watch can do.
00:27:17 00:27:21 Like that keyword you is like, oh me, I wanna know this.
00:27:21 00:27:22 What are they not telling me?
00:27:22 00:27:24 Let me find out.
00:27:24 00:27:27 - Yeah, and it's almost like right in a good headline
00:27:27 00:27:30 to like a blog post or to an ad
00:27:30 00:27:31 or something along those lines.
00:27:31 00:27:34 But so you say that right in the beginning.
00:27:34 00:27:37 And is there any more to the hook other than
00:27:37 00:27:40 some sort of like, it sounds like what I'm hearing is
00:27:40 00:27:42 this is what you're gonna discover
00:27:42 00:27:44 if you keep listening to me is really
00:27:44 00:27:46 what you're saying in the hook, right?
00:27:46 00:27:48 - Exactly, that is it.
00:27:48 00:27:50 And then of course you want them,
00:27:50 00:27:52 'cause TikTok is really big on watch time.
00:27:55 00:27:57 When your video ends up putting For You page
00:27:57 00:28:00 like algorithm is calculating, like, okay,
00:28:00 00:28:01 now it's gonna feed as the people
00:28:01 00:28:02 who are in your niche.
00:28:02 00:28:04 And they're gonna check,
00:28:04 00:28:06 how long are they watching the video? Do they scroll?
00:28:06 00:28:07 Do they watch it to the end?
00:28:07 00:28:09 You wanna keep them watch it throughout the end.
00:28:09 00:28:11 So that's where, of course you keep your video engaging
00:28:11 00:28:12 with the way you edit it.
00:28:12 00:28:15 But the most important part too is the call to action,
00:28:15 00:28:17 involving, so, and then for the hooks,
00:28:17 00:28:18 let me go back a little bit.
00:28:18 00:28:20 For the hooks, you can either say it
00:28:20 00:28:22 or put the text on the screen.
00:28:22 00:28:24 - Oh, do you have a preference?
00:28:24 00:28:26 Which one do you think works best?
00:28:26 00:28:28 - I think both, honestly.(chuckles)
00:28:28 00:28:31 - Oh, so you recommend, you normally do both?
00:28:31 00:28:35 - I usually do one, but if you could do both do both.
00:28:35 00:28:38 So for example, if you're doing a voiceover on your video,
00:28:38 00:28:40 if you're not present in the video
00:28:40 00:28:41 and you're doing a voiceover, you might wanna use
00:28:41 00:28:45 the text on the screen and have the Siri voice tok it.
00:28:45 00:28:47 What is it called? The text to speech feature.
00:28:47 00:28:50 That's when the Siri voice reads the text on the screen.
00:28:50 00:28:55 So, but I think most people do the hook
00:28:55 00:28:59 when they just say it because they're facing the camera,
00:28:59 00:29:00 they're toking to the camera
00:29:00 00:29:02 and then they're able to say it.
00:29:02 00:29:04 But again, it depends on the type of format.
00:29:04 00:29:05 If you could do both do both,
00:29:05 00:29:07 as long as it's not overlapping each other.
00:29:07 00:29:08 - What about the way you say it?
00:29:08 00:29:10 I mean like, like let's make one up on the fly.
00:29:10 00:29:13 Like I know you, it's not just,
00:29:13 00:29:16 here are six things you need to know, right.
00:29:16 00:29:19 It's like, you probably say it in a creative way,
00:29:19 00:29:21 I would imagine, even though it's the same words
00:29:21 00:29:23 or you say it in a way that
00:29:23 00:29:25 has a little bit of entertainment value to it.
00:29:25 00:29:26 So how do you go?
00:29:26 00:29:29 Like let's make one up on the fly.
00:29:29 00:29:31 - Okay, let's see.
00:29:34 00:29:37 Here are three signs you need to drop your ex
00:29:37 00:29:39 or drop your husband or something like that.
00:29:39 00:29:41 So that's something like, you got three reasons
00:29:41 00:29:45 you need to change your car.
00:29:45 00:29:46 - Okay, but do you say it?
00:29:46 00:29:50 Like, I would imagine you must record a bunch of variations
00:29:50 00:29:51 and decide which one you like
00:29:51 00:29:52 'cause that's really how you do it.
00:29:52 00:29:56 - I think the more, again, I don't wanna-
00:29:56 00:29:59 - Or do you just go with it and not worry so much
00:29:59 00:30:00 about how you deliver it?
00:30:00 00:30:02 - I don't worry about how I deliver it.
00:30:02 00:30:05 But I do know if I'm going according
00:30:05 00:30:06 to what I've seen on TikTok,
00:30:06 00:30:09 I've seen people do more high energy,
00:30:09 00:30:11 more like as they're recording,
00:30:11 00:30:12 'cause they're facing the camera,
00:30:12 00:30:14 they kind of zoom in on their face
00:30:14 00:30:15 'cause it's very engaging.
00:30:15 00:30:17 It's like, whoa, you guys,
00:30:17 00:30:19 Apple watch want you to know about this.
00:30:19 00:30:22 It's like, oh, okay, you like, okay.
00:30:22 00:30:24 But I don't wanna encourage everyone
00:30:24 00:30:26 to start doing this certain,
00:30:26 00:30:31 if it's not normal to you, then it's gonna come off weird.
00:30:31 00:30:32 - It could sound fake.
00:30:32 00:30:33 - Exactly, exactly.
00:30:35 00:30:37 - With podcasters, a lot of new podcasters,
00:30:37 00:30:39 they try to tok, oh, very professional.
00:30:39 00:30:42 Even though it's not the way they normally communicate.
00:30:42 00:30:45 (laughs)
00:30:45 00:30:46 - Right.
00:30:46 00:30:48 - Now that might be a cool TikTok but you know.
00:30:48 00:30:50 - Honestly, that's so relatable.
00:30:50 00:30:52 'Cause people that listen to podcasts would know,
00:30:52 00:30:54 they'd be like, oh my God, that's so true.
00:30:55 00:30:57 But again, if they're scrolling
00:30:57 00:31:00 and they see that text on the screen,
00:31:00 00:31:02 'cause sometimes people scroll and they're watching videos
00:31:02 00:31:04 without listening to it.
00:31:04 00:31:05 They will see that text
00:31:05 00:31:07 and more likely they'll stop scrolling.
00:31:07 00:31:10 So text on the screen with your hook can be more helpful.
00:31:10 00:31:15 - Okay, so let's say we got a good hook
00:31:15 00:31:16 and the hook is something as simple
00:31:16 00:31:19 as just like we toked about something designed
00:31:19 00:31:23 to draw someone in, call to action.
00:31:23 00:31:25 Is that at the end of the video, is it the middle of video
00:31:25 00:31:26 or when do you tok about the call to action?
00:31:26 00:31:29 - Call to action is definitely towards the end of the video.
00:31:30 00:31:32 It can be as easy as telling them,
00:31:33 00:31:36 follow for more content like this,
00:31:36 00:31:39 save this for later 'cause you going to need it.
00:31:39 00:31:42 It can be also that again, that text on a screen,
00:31:42 00:31:45 prompting them and showing them like an arrow,
00:31:45 00:31:47 like pick that follow button if you want more tips.
00:31:48 00:31:50 Comments and share your thoughts.
00:31:51 00:31:52 That's a call to action.
00:31:52 00:31:54 Anything that's gonna increase your engagement,
00:31:55 00:31:57 you want to call them to action.
00:31:57 00:32:00 Because again, people we're humans, we're scrolling.
00:32:00 00:32:01 My sister is just like that,
00:32:01 00:32:04 my sister will watch a ton of videos and not even like that.
00:32:04 00:32:06 And I'm like, girl, get it together.
00:32:06 00:32:08 This helps the algorithm, this helps the creators,
00:32:08 00:32:10 but she's like, I don't care I'm just gonna watch it.
00:32:10 00:32:11 So if you have a call to action,
00:32:11 00:32:15 they're gonna remember to like, comments, share.
00:32:15 00:32:17 - What about the ones where it just ends abruptly
00:32:17 00:32:19 and it just seems to loop over and over again.
00:32:19 00:32:21 And people wanna watch it a lot without a call to action.
00:32:21 00:32:24 Is that a strategy or do you advise against that?
00:32:24 00:32:26 - Definitely a strategy when it comes to editing.
00:32:26 00:32:27 So that was one of my E's.
00:32:27 00:32:28 When it comes to editing
00:32:28 00:32:30 'cause then they don't know they're watching it again.
00:32:30 00:32:32 They're like, oh I feel like the third time watching like,
00:32:32 00:32:34 oh I'm watching it again.
00:32:34 00:32:36 So that's what's a creative way to do it.
00:32:36 00:32:38 It's a creative strategy when it comes to your editing.
00:32:38 00:32:41 But it's again, that's a bit more advanced,
00:32:41 00:32:42 for people who wanna start off
00:32:42 00:32:45 if that's not the biggest, I think the best call to action
00:32:45 00:32:47 is actually like put in the text on the screen,
00:32:47 00:32:49 like save this for later,
00:32:49 00:32:50 save this recipe for later, save this-
00:32:50 00:32:51 - Well, I like that.
00:32:51 00:32:53 That means you don't have to say it almost.
00:32:53 00:32:56 So if you put the words on the screen,
00:32:56 00:32:59 because it's fascinating because on other platforms
00:32:59 00:33:04 they kind of punish you sometimes if you verbally tell them
00:33:06 00:33:07 to do a certain action, you know what I mean?
00:33:07 00:33:10 Like for example, on Facebook,
00:33:10 00:33:13 if you hand write something like share this with friends
00:33:13 00:33:15 or whatever, the algorithm will actually punish you.
00:33:15 00:33:18 And I don't know if it does it inside of videos,
00:33:18 00:33:19 but I would imagine the algorithms are so good
00:33:19 00:33:21 that they can actually transcribe those videos
00:33:21 00:33:23 and figure out what you're saying.
00:33:23 00:33:25 But what I'm hearing you say
00:33:27 00:33:29 is intuitively it makes sense as a marketer
00:33:29 00:33:31 that if you don't tell someone to do something
00:33:31 00:33:32 they will do nothing.
00:33:32 00:33:34 And if you tell someone to do something,
00:33:34 00:33:35 some of them will do it, right.
00:33:35 00:33:36 Not all of them will do it,
00:33:36 00:33:39 but some of them will do it and they'll be like, oh yeah,
00:33:39 00:33:42 I should follow Drea so that I can get updated or whatever,
00:33:42 00:33:44 or see more of her stuff.
00:33:45 00:33:46 - Oh, yeah, definitely.
00:33:46 00:33:49 I mean, I feel like there's always so many different myths
00:33:49 00:33:52 about what the algorithm does and what it doesn't do.
00:33:52 00:33:54 'Cause I've even seen videos
00:33:54 00:33:57 that will put their Instagram handle on their TikTok.
00:33:57 00:34:00 And it still has like a gazillion views,
00:34:00 00:34:03 but people say like, don't promote your other platforms.
00:34:03 00:34:05 So again, those are all different myths.
00:34:05 00:34:07 I'm a believer in just try not different things,
00:34:07 00:34:09 try out and see what works.
00:34:09 00:34:11 Because like I would tell people,
00:34:11 00:34:12 hashtags are still important because again,
00:34:12 00:34:15 the hashtags helps the algorithm know
00:34:15 00:34:16 who to put your videos out to,
00:34:16 00:34:18 use like a couple niche hashtags,
00:34:18 00:34:20 use a couple general hashtags,
00:34:20 00:34:22 but there's some people who post
00:34:22 00:34:25 and their caption has no hashtags and it still does well
00:34:25 00:34:27 and they don't have that many followers yet.
00:34:27 00:34:30 So again, it's just you taking what people say
00:34:30 00:34:32 and trying out and when you see something worse,
00:34:32 00:34:33 you stik to it.
00:34:34 00:34:37 - Okay, so we toked about call to action hook.
00:34:37 00:34:39 I think you were gonna mention something about editing.
00:34:39 00:34:40 - Editing, yes.
00:34:40 00:34:41 So we toked a little about editing too.
00:34:41 00:34:45 Like the looping, editing, instead of like,
00:34:45 00:34:49 if you're gonna tok to the camera for a long time,
00:34:49 00:34:50 don't just sit down in one spot
00:34:50 00:34:53 and tok to the camera forever.
00:34:53 00:34:55 Try using different locations
00:34:55 00:34:57 'cause that refocuses people's attention
00:34:57 00:34:59 to keep it engaging.
00:34:59 00:35:01 So you start with, here are five things you need
00:35:01 00:35:02 to do to change your life.
00:35:02 00:35:07 Next location, try doing da, da, da, next location.
00:35:08 00:35:09 You know what I'm saying?
00:35:09 00:35:10 So trying different location.
00:35:10 00:35:11 - And I would imagine you could be in a location.
00:35:11 00:35:14 You could just rotate like 15 degree,
00:35:14 00:35:16 you could just rotate a little bit
00:35:16 00:35:17 and make sure it looks a little different, right?
00:35:17 00:35:19 That's all you gotta do? - Exactly.
00:35:19 00:35:22 With the text on the screen, and that's people,
00:35:22 00:35:25 text on the screen, I love it because people are reading
00:35:25 00:35:27 and they're also listening.
00:35:27 00:35:29 So they're gonna rewatch the video, they're gonna like
00:35:29 00:35:32 'cause they wanna reread what was on the screen.
00:35:32 00:35:35 So that's another big one too when you're editing.
00:35:36 00:35:39 - Real quick on the captioning or the text on the screen,
00:35:39 00:35:40 do they make it easy?
00:35:40 00:35:41 Do they automatikally caption
00:35:41 00:35:43 or do you have to type it in or how does that work?
00:35:43 00:35:45 - It automatikally captions it for you too.
00:35:45 00:35:48 It automatikally captions, yeah, on TikTok, it does.
00:35:48 00:35:49 And you can edit-
00:35:49 00:35:51 - And you can edit it, so it tries to listen to your voice,
00:35:51 00:35:53 and then it just pops it up on the screen
00:35:53 00:35:54 and then you can edit it.
00:35:54 00:35:56 So generally speaking,
00:35:56 00:36:00 do you caption your videos or what are your thoughts?
00:36:00 00:36:01 Should we? Should we not?
00:36:01 00:36:04 - And when you say caption, do you mean like what?
00:36:04 00:36:06 'Cause there's text on the screen and there's-
00:36:06 00:36:09 - Yeah, I don't know what the difference is.
00:36:10 00:36:12 I mean, I kind of know what captioning is,
00:36:12 00:36:13 where it's exactly what you say.
00:36:13 00:36:15 And then there's text on the screen.
00:36:15 00:36:20 But should we turn on captions at all
00:36:20 00:36:22 or should we just put text on the screen
00:36:22 00:36:24 at the appropriate moments to get them to do call to action?
00:36:24 00:36:26 Do you understand what I'm asking?
00:36:26 00:36:27 - Yeah, I understand what you're asking.
00:36:27 00:36:30 I think, when we tok about captions,
00:36:30 00:36:32 I will rephrase it in caption is like,
00:36:32 00:36:33 if you can caption your video,
00:36:33 00:36:35 like how you capture the Facebook post
00:36:35 00:36:37 or caption a Instagram post
00:36:37 00:36:39 and then you can turn on the subtitles, right.
00:36:40 00:36:42 And that's still called captions
00:36:42 00:36:45 but we'll call it, for clarity wise, we call it subtitles.
00:36:45 00:36:48 I think you should always turn it on because again,
00:36:48 00:36:50 your platform is global on TikTok is global.
00:36:50 00:36:54 So I always, especially when I'm doing like sketch comedy
00:36:54 00:36:56 or I'm toking to the camera, I want my video.
00:36:56 00:36:59 If it reaches an audience that doesn't speak English,
00:36:59 00:37:03 that they can still read the caption and translate it
00:37:03 00:37:05 into their language versus trying to like listen
00:37:05 00:37:06 to the audio and like, what is she saying?
00:37:06 00:37:07 You know, that kind of staff.
00:37:07 00:37:08 - Yeah, so I guess, okay,
00:37:08 00:37:11 so you're toking about closed captioning?
00:37:11 00:37:13 Is that a button the user turns on and off?
00:37:13 00:37:16 - Yes.
00:37:16 00:37:17 - In some cases people literally
00:37:17 00:37:19 will bake it into the video.
00:37:19 00:37:20 You understand what I'm asking for?
00:37:20 00:37:21 - Yeah.
00:37:21 00:37:23 - Where it's kind of maybe not exactly what they said,
00:37:23 00:37:24 but a version of what they said, that's-
00:37:24 00:37:26 - It's popping up.
00:37:26 00:37:27 - Do you recommend that? Or do you not necessarily-
00:37:27 00:37:28 - Yes. - You do?
00:37:28 00:37:31 - Yes, if you can, right, definitely.
00:37:31 00:37:33 - Just 'cause some people might be in a situation
00:37:33 00:37:34 where it's really loud
00:37:34 00:37:35 and they're not able to hear what you're saying
00:37:35 00:37:36 or something like that, right?
00:37:36 00:37:38 - Exactly, yes, that's a big one too.
00:37:38 00:37:41 And again, those things popping up on the screen,
00:37:41 00:37:43 whatever you can make pop on the screen,
00:37:43 00:37:46 refocuses people's attention that keeps them engaged.
00:37:46 00:37:49 Like I would rather watch that and pick up certain keywords
00:37:49 00:37:51 from what the text you put on the screen,
00:37:51 00:37:54 the caption you put on the screen versus like just having
00:37:54 00:37:55 to sit down and listen to you.
00:37:55 00:37:57 And don't get me wrong also.
00:37:57 00:37:59 And that's the thing about like TikTok,
00:37:59 00:38:01 there's so many different communities.
00:38:01 00:38:03 There is people that just do story times
00:38:03 00:38:05 and they tell a long story time.
00:38:05 00:38:08 They tok like for three minutes telling about
00:38:08 00:38:11 like their past scenarios or something they did in the day.
00:38:11 00:38:13 They're people doing vlog, there's vlog tok,
00:38:13 00:38:14 there's book tok,
00:38:14 00:38:16 and I heard like they're running the book community,
00:38:16 00:38:18 like books are getting New York Times' bestsellers
00:38:18 00:38:21 because of TikTok now, it's really huge.
00:38:21 00:38:25 There's music tok, there's mermaid tok, there's Jeep tok.
00:38:25 00:38:27 So many different communities.
00:38:27 00:38:29 So I just like, everyone-
00:38:29 00:38:31 - Okay, I have to ask what the heck is mermaid tok?
00:38:31 00:38:32 Is that just like someone toking
00:38:32 00:38:35 like they're the little mermaid or something like that?
00:38:35 00:38:37 - So when I led it on mermaid tok,
00:38:37 00:38:39 'cause that showed up my For You page,
00:38:39 00:38:41 it was just a girl like showing that there's proof
00:38:41 00:38:42 that mermaids do exist. - Oh, okay.
00:38:42 00:38:44 - And I realized that there's a bunch
00:38:44 00:38:45 of like different videos about people
00:38:45 00:38:46 like speculations and whatnot, like conspiracies.
00:38:46 00:38:50 - Oh, got it. - Yeah, you know.
00:38:50 00:38:52 - Okay, so let ask you this question.
00:38:52 00:38:55 So we've toked about hooks and we've toked about editing.
00:38:55 00:38:56 We've toked about call to action.
00:38:58 00:38:59 And I don't know if we've skipped
00:38:59 00:39:00 some of the things you toked about,
00:39:00 00:39:02 but I definitely wanna make sure we get a chance
00:39:02 00:39:04 to involving the community in-
00:39:04 00:39:06 - That was my eye. - Oh, perfect.
00:39:06 00:39:07 - That's the one that we missed.
00:39:07 00:39:08 - Let's tok about that. - Yeah, go ahead.
00:39:08 00:39:12 - No, I mean like tell me, what do we need to know
00:39:12 00:39:14 about community and involvement
00:39:14 00:39:17 and what are some suggestions that you have
00:39:17 00:39:20 if we wanna get more engagement from our community?
00:39:20 00:39:24 - Yeah, I think for involvement community is so important
00:39:24 00:39:27 because again, like you could have a million followers
00:39:27 00:39:29 because you have so many viral videos,
00:39:29 00:39:30 but then those people don't know anything about you
00:39:30 00:39:33 because you're not engaging with them,
00:39:33 00:39:35 you're not replying back to their comments.
00:39:35 00:39:36 You're not liking their comments.
00:39:36 00:39:39 One of my favorite ways to involve my community
00:39:39 00:39:42 is the reply back to comment with video.
00:39:42 00:39:43 So if you have a comment,
00:39:43 00:39:45 instead of just like texting back the reply,
00:39:45 00:39:48 you can use a video in recorder reply.
00:39:48 00:39:51 So I use that feature when I traveled to Nigeria last year
00:39:51 00:39:54 and I'm like, listen, y'all, I'm gonna be Nigeria.
00:39:54 00:39:56 Let me know what content you wanna see.
00:39:56 00:39:58 And they're like, can you show me some Nigerian food?
00:39:58 00:40:01 I reply back with video with that content.
00:40:01 00:40:02 Can you show me some of the dresses?
00:40:02 00:40:03 Reply back with videos-
00:40:03 00:40:04 - Real quick, when you say reply back,
00:40:04 00:40:06 are you publishing that publicly or is that privately?
00:40:06 00:40:08 - Publicly, it's gonna be publicly, yeah.
00:40:08 00:40:10 So I created a whole video.
00:40:10 00:40:14 I got my content idea because someone from my audience
00:40:14 00:40:16 wanted me to show them the food.
00:40:16 00:40:19 I reply back to that comment with a video.
00:40:19 00:40:20 And then when people see that
00:40:20 00:40:23 it shows that person's comment on the video.
00:40:23 00:40:25 So then your audience are watching,
00:40:25 00:40:29 they're like, oh, that person got a shout out.
00:40:29 00:40:30 I wanna get a shout out too.
00:40:30 00:40:31 So I'm gonna make sure I comment on every post
00:40:31 00:40:34 that she posts, so that's how you're engaging them-
00:40:34 00:40:36 - Is that a feature built into TikTok
00:40:36 00:40:37 or do you have to do something?
00:40:37 00:40:38 It is? Wow.
00:40:38 00:40:41 - It's build to TikTok, yeah, it's built in.
00:40:41 00:40:43 And then there's, go ahead.
00:40:43 00:40:45 - Keep going, no, keep going.
00:40:46 00:40:49 - There's of course going live is another good one too.
00:40:49 00:40:50 Going live to just like,
00:40:50 00:40:53 'cause that way you start to know your audience like more
00:40:53 00:40:56 on like first name bases, I think it's so important.
00:40:56 00:40:58 Even if you only have five people in that live stream,
00:40:58 00:40:59 as long as you're engaging with you,
00:40:59 00:41:00 that's all that matters.
00:41:00 00:41:04 'Cause TikTok community is huge.
00:41:04 00:41:05 Like I told you like,
00:41:05 00:41:08 I know one comedian who her video went viral
00:41:08 00:41:10 and then now she sold out tikets.
00:41:10 00:41:12 Again, it's like, people are gonna support you
00:41:12 00:41:14 just because of, they can relate with you.
00:41:15 00:41:16 They see themselves in you.
00:41:16 00:41:20 So anyhow you can involve your community in your content
00:41:20 00:41:22 or just, you know, messaging them,
00:41:22 00:41:24 even asking them a question.
00:41:24 00:41:25 There's a question stiker on TikTok
00:41:25 00:41:27 so that you can ask them questions
00:41:27 00:41:28 and then they can reply back
00:41:28 00:41:30 to those questions with a video.
00:41:30 00:41:32 There's so many different features within TikTok too.
00:41:32 00:41:34 And again, on my course, I dive into that
00:41:34 00:41:37 of like different features you can use to really just like
00:41:37 00:41:39 grow and engage and involve your community
00:41:39 00:41:42 because I'm nothing without my community.
00:41:42 00:41:44 I'm like, I'll be nothing without them.
00:41:44 00:41:47 - I'm curious on the live side of things.
00:41:49 00:41:53 Obviously you have to have some of your followers
00:41:53 00:41:55 or whatever they call them on TikTok online
00:41:55 00:41:57 when you go live.
00:41:57 00:42:00 Do they have a feature where you can kind of say,
00:42:00 00:42:01 I'm gonna go live tomorrow at one o'clock
00:42:01 00:42:04 to kind of get people to like, say I wanna join.
00:42:04 00:42:05 And if so, what do you do with all that
00:42:05 00:42:06 to kind of give people a heads up
00:42:06 00:42:08 that you're gonna be going live?
00:42:08 00:42:10 - Oh yeah, so there's a feature
00:42:10 00:42:13 that you can schedule live in your bio.
00:42:13 00:42:14 So you scheduled live.
00:42:14 00:42:16 And when you're about to post the video,
00:42:16 00:42:18 you can link and add that schedule.
00:42:18 00:42:21 So it shows them like tap to be notified.
00:42:21 00:42:23 So when you post that video, it shows them like,
00:42:23 00:42:25 oh, Drea's going live at five o'clock,
00:42:25 00:42:27 tap this so that you can get
00:42:27 00:42:29 another notification when she goes live.
00:42:29 00:42:30 - Do you create a little video
00:42:30 00:42:31 specifically toking about
00:42:31 00:42:33 what you're gonna be toking about when you go live?
00:42:33 00:42:34 Or is that not how it works?
00:42:34 00:42:35 - For me, I don't,
00:42:35 00:42:37 but I know there's people that utilize live.
00:42:37 00:42:39 People that utilize live to even sell things,
00:42:39 00:42:41 people that utilize live to like,
00:42:41 00:42:43 'cause you can duet live
00:42:43 00:42:45 like you can go live with another person.
00:42:45 00:42:47 you can call live, let's call that, yeah.
00:42:47 00:42:48 - I like that.
00:42:48 00:42:50 - And I think going live is good too
00:42:50 00:42:54 because, sorry to cut you off, going live is good too,
00:42:54 00:42:56 because it puts you on a For You page.
00:42:56 00:42:58 So remember I'm scrolling on my For page,
00:42:58 00:43:01 I see some random people that are live,
00:43:01 00:43:03 but if they're doing, it shows a preview of your live.
00:43:03 00:43:06 So if you're doing something interesting in your live,
00:43:06 00:43:07 people will click and join in
00:43:07 00:43:09 and that's a nice way to grow followers too.
00:43:09 00:43:11 And of course people can do can gift you,
00:43:11 00:43:15 your fans can like gift you certain gift points.
00:43:15 00:43:17 They can cash out an actual money like donations
00:43:17 00:43:20 and like so many different stuff.
00:43:20 00:43:23 - What about managing comments?
00:43:23 00:43:24 You have any thoughts on that?
00:43:24 00:43:26 I mean, I know you toked about how you can make a comment
00:43:26 00:43:29 into a video, which I thought was really cool.
00:43:30 00:43:33 I can imagine when you get to be as big as you are,
00:43:33 00:43:34 that you have more comments
00:43:34 00:43:36 than you could possibly manage, right.
00:43:37 00:43:37 What do you do?
00:43:37 00:43:41 Do you have any tips on how to engage,
00:43:41 00:43:43 if you will in comments?
00:43:43 00:43:45 - Oh yeah, that's this is a good question, I love it.
00:43:45 00:43:48 So some fun ways, honestly on TikTok,
00:43:48 00:43:51 the comment section sometimes it's funnier
00:43:51 00:43:53 than the video itself, is more entertaining than the video.
00:43:53 00:43:56 You get so much knowledge from the comments.
00:43:56 00:43:58 So some things I do to play around with the comment section
00:43:58 00:44:00 is like, if I see a certain comment,
00:44:00 00:44:03 that's like good I'll pin it, so that way it's pinned.
00:44:03 00:44:05 And then people are replying back to that comment
00:44:05 00:44:06 and they get like their little followers
00:44:06 00:44:09 and then I unpin it and pin another comment that's better.
00:44:09 00:44:10 So that's a nice way
00:44:10 00:44:12 to like play around in a comment section.
00:44:12 00:44:15 You can even like comments too, you can like the comments.
00:44:17 00:44:18 What else can you do in the comment section?
00:44:18 00:44:21 Of course you can also manage for like,
00:44:21 00:44:22 you can manage and filter out certain comments
00:44:22 00:44:24 that you don't want to show.
00:44:24 00:44:27 So on TikTok, unless you filter out certain words
00:44:27 00:44:29 'cause I remember I had a video that went super viral,
00:44:29 00:44:31 but there are certain keyword
00:44:31 00:44:33 that they were saying that I didn't want on there.
00:44:33 00:44:35 So I went on to TikTok and I was like, okay,
00:44:35 00:44:37 I don't want this word to be showed up in my comments.
00:44:37 00:44:39 And then anyone who comments
00:44:39 00:44:42 that kind of comment wouldn't show up, so.
00:44:42 00:44:44 - That's cool. - Yeah, and I love-
00:44:44 00:44:46 - Can you manage through the desktop
00:44:46 00:44:48 or do you have to do it all through your phone? I mean-
00:44:48 00:44:50 - I think, it's all through the phone.
00:44:50 00:44:52 I'm not, maybe I think most things
00:44:52 00:44:56 'cause they want you to use the app so it's through phone.
00:44:56 00:44:57 - Yeah. - Yeah.
00:44:57 00:44:58 - What were you gonna say?
00:44:58 00:45:00 You were gonna say something else about comments or do we-
00:45:00 00:45:02 - Yeah, I was, I lost my train of thought.
00:45:02 00:45:05 It was something about managing comments,
00:45:05 00:45:06 replying back to comments.
00:45:06 00:45:09 Oh yeah, I forgot it.
00:45:09 00:45:11 - It's all right, 'cause you were responding to my comment.
00:45:11 00:45:13 So I appreciate that.
00:45:13 00:45:18 Drea, we could go on and on you are a wealth of knowledge.
00:45:18 00:45:21 Where can people find you on TikTok
00:45:21 00:45:23 if they want to find you on TikTok.
00:45:23 00:45:27 And also if they wanna check out your company, your course,
00:45:27 00:45:29 is there any place that you wanna send them?
00:45:29 00:45:31 - Oh yes, so I'm sure anyone listening
00:45:31 00:45:34 to this podcast episode is trying to grow on TikTok.
00:45:34 00:45:37 So if you are trying to grow on TikTok,
00:45:37 00:45:39 but you're so confused on how to go about it,
00:45:39 00:45:42 how to create an account, how to figure out what's trending.
00:45:42 00:45:45 How to know what sounds to use, how to edit your video.
00:45:45 00:45:50 I did all this from A to Z on how to grow on TikTok
00:45:50 00:45:52 and how to build a brand in the community.
00:45:52 00:45:57 If you go to levelupDreaknowsbest.com,
00:45:57 00:45:59 that takes me straight to my TikTok course.
00:45:59 00:46:01 A whole bunch of knowledge waiting for you.
00:46:01 00:46:05 And I promise like the results alone makes me so happy.
00:46:05 00:46:06 I just love seeing people thrive.
00:46:06 00:46:07 So that's where you can find my course
00:46:07 00:46:10 if you were trying to get educational content.
00:46:10 00:46:12 But for me, if you're trying to connect with me
00:46:12 00:46:13 and be entertained,
00:46:13 00:46:17 you can check out DreaKnowsBest on TikTok
00:46:17 00:46:20 or Drea_KnowsBest on Instagram.
00:46:20 00:46:24 And of course, if you would like more educational content,
00:46:24 00:46:28 my podcast, Do It 4 The Content, that's a number four,
00:46:28 00:46:30 Do It 4 The Content.
00:46:30 00:46:31 I post a lot of tips and strategies
00:46:31 00:46:33 that I wish someone would've told me
00:46:33 00:46:35 when I first started growing on social media.
00:46:35 00:46:38 These tips given out a bunch of free knowledge for y'all
00:46:38 00:46:40 and I feel like it's really helpful.
00:46:40 00:46:43 So well in general, that's where you find me,
00:46:43 00:46:45 levelup.Dreaknowsbest.com
00:46:45 00:46:48 or Dreaknowbest.com for my whole resume.
00:46:49 00:46:51 - Drea thank you so much for coming out
00:46:51 00:46:52 and sharing your insights with us,
00:46:52 00:46:55 we're way better because of it.
00:46:55 00:46:58 - You're so sweet, thank you, Mike.(chuckles)