TikTok World 2021: Introduction

TikTok World 2021: Introduction

Hey all, welcome to TikTok World, our first ever global virtual experience! I'm Blake Chandley and I'm really excited to be here with you today. In the short time that TikTok has been around, we've had such an incredible journey and things are about to get even more exciting.

TikTok's Impact:

TikTok has become the launchpad for new cultural expressions, brands, and artists. It is home to millions of creators who come to express themselves every single day on the platform. They've coined a whole new form of communication that's refreshing, impactful, and entertaining. They're surrounded by a community that is changing culture at large.

The Growth of TikTok:

In the last year, TikTok has become the most downloaded app in the world, showing that our momentum has only grown since last year. The creativity and joy that we're sending to the world is continuing to resonate with people.

The Olympic Games:

We saw the impact of TikTok crystallize itself this summer in Tokyo at the Olympic Games. TikToks took front and center stage as the human social platform. Olympic athletes connected with their families and friends back in their home countries, and it was amazing to watch the emotional stories as they toked about what the experience was like for them in a world where they couldn't have their loved ones around.

Brands on TikTok:

We're also seeing brands of all sizes, from the biggest brands to the SMBs that we have an emotional connection to, move from toking to and at consumers to effectively trading with them. Our products and solutions, which you'll learn more about today, are designed to allow brands to engage with users of any audience size. We're building an ecosystem around commerce solutions designed to natively connect brands and users in a way that is designed to collapse the purchase funnel from discovery to purchase.

Creativity on TikTok:

TikTok has become a destination for millions of creators, enabling them to connect with brands and allowing brands to appear on the platform in a truly authentic way. We're building tools and capabilities that allow brands to tell stories in a way they just hadn't been able to do for a long time.

Making it Easier for Brands:

Lastly, we want to make it easier for brands and companies to come onto the platform. Everything from buying media to measuring success, scaling on the platform, and doing it in a brand-safe environment. Our commitment to brand safety and trust and transparency has never been greater. We want to be your most trusted partner when it comes to brand safety.

We've got a fun, informative, and entertaining day ahead, and we know your time is valuable, so we want to say thank you for choosing to spend that time with us. We're excited to hear from the team and hope you have an awesome day ahead!