TikTok World 2021: TikTok Tactics

TikTok World 2021: TikTok Tactics

TikTok Tactics for Marketing Success: A Summary

In this article, we will be discussing the foundational tactics required for businesses to succeed on TikTok. We will cover four key tactics that every brand should master in order to drive value for their business, marketing budgets, and customers.

Tactic 1: Attribution

- Setting up a solid attribution foundation is the first requirement for building a winning strategy on TikTok.

- TikTok offers multiple solutions, from simple plug-and-play options to more sophisticated integrations.

- Dynamic showcase ads and other products require level 2 or level 3 attribution solutions.

- Contact your TikTok rep for additional support with implementation.

Tactic 2: Targeting, Bidding, and Optimization

- It is crucial for organizations to have resources dedicated to the day-to-day running of TikTok campaigns.

- Targeting, bidding, and optimization are central levels that impact and improve campaign performance.

- TikTok's product and platform evolve quickly, so it's important to keep your teams up to date.

- Check out TikTok's learning platform for educational material and contact your TikTok rep for training.

Tactic 3: Catalogues

- Catalogues, also known as product feeds, are the central piece to your commerce ecosystem on TikTok.

- They are necessary for TikTok Shopping, dynamic showcase ads, and all commerce-driven advertising solutions.

- TikTok creates your ads dynamically based on your product catalog, which can be uploaded according to one of three levels.

- Contact your feed partner or head to the catalog section of your ads manager for guidance on uploading your product.

Tactic 4: Creative Production

- TikTok is full-screen immersive and sound-on, making every TikTok significantly more memorable.

- It's important to keep your brand message fresh to ensure success.

- Repurposing creatives from other platforms is an option, but leveling up with creators is the best way to see results.

- Engage with creators directly, use the Creator Marketplace, or find a TikTok Creative API partner and retainer for best practice.

Whether your business is small or large, applying these TikTok tactics can help drive success on the platform. From attribution to creative production, TikTok offers solutions to help businesses build a winning strategy. So, get in touch with your TikTok rep today to learn more and start implementing these tactics.