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Published on: December 24 2022 by Launch Your Startups

Shopify has emerged as a popular platform for e-commerce businesses to set up their online stores. However, despite its popularity, many businesses fail to succeed on Shopify. In this article, we will explore the top three reasons why 95% of businesses fail on Shopify.

Reason #1: Poor Product Selection

- Choosing a product that has no market demand

- Not researching the market or understanding the customer base

- Overestimating the potential sales

Reason #2: Ineffective Marketing Strategies

- Not utilizing social media platforms

- Failing to target the right audience

- Lack of consistency in marketing efforts

Reason #3: Neglecting the Importance of Customer Service

- Not providing timely and effective customer support

- Failing to address customer complaints and feedback

- Ignoring the importance of customer retention

To avoid failure on Shopify, businesses need to carefully select their products, develop effective marketing strategies, and prioritize excellent customer service. By addressing these three areas, businesses can increase their chances of success on Shopify and thrive in the competitive e-commerce industry.


In this video, Mike from Launcher Startups discusses the top three reasons why 95% of people fail on Shopify. The three reasons are:

1. Getting started: Many people get stuck in research overload and never take the plunge. Mike's advice is to take reckless action and learn from your mistakes. Don't be afraid to make mistakes and just get started.

2. The product: It's important to have a good product that serves a specific niche. Mike suggests branding your product to a specific niche that is being underserved. He gives the example of Live Fit Apparel, which created a brand around working out and being healthy.

3. Marketing: Simply turning on Facebook ads won't cut it. It's important to have a marketing gameplan and to use features like affiliate marketing, retargeting, and Facebook lookalikes to target the right audience. Mike also suggests contacting Instagram and YouTube influencers to promote your product.

Overall, Mike's advice is to take action, find a specific niche, and have a solid marketing plan. Don't be afraid to make mistakes and learn from them. If you have any questions or want to learn more about e-commerce, feel free to contact Mike.

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