Top Google Display Ads
What's up everyone, welcome to the Surfside PPC YouTube channel! Today, I'm going to be sharing 12 Google Display Ads best practices and strategies that you can incorporate into your own campaigns.
Google Display Ads can be a powerful tool for driving traffic and conversions to your website. However, it's important to use best practices and strategies to ensure you're getting the most out of your campaigns. In this article, we'll cover 12 strategies to help you optimize your Google Display Ads campaigns.
1. Conversion tracking and smart bidding:
Ensure that you're using conversion tracking and a smart bidding strategy to optimize your campaigns. By incorporating value, you can optimize for revenue or total value driven to your business.
2. Target your data segments:
Targeting your remarketing audiences is crucial to improving your return on ad spend. Make sure you're creating different data segments, such as people who have visited your website or watched videos on your YouTube channel.
3. Target similar and custom segments:
Avoid broad targeting like affinity segments and use similar and custom segments instead. In-market segments are pre-built segments in Google Ads for people who are in the market to purchase something.
4. Incorporate demographics targeting:
Use demographics targeting to reach your ideal customer. Incorporate gender, age, household income, and parental status.
5. Enable optimized targeting:
Use optimized targeting through Google Ads to drive more conversions at the same price.
6. Dynamic remarketing:
Run dynamic remarketing ads for e-commerce websites with a product feed to target people who have visited specific pages on your website.
7. A/B test your responsive display ads:
Run at least two responsive display ads in every ad group and test different headlines, images, and videos to see
Google Responsive Display Ads 2022 - Benefits, Specs, Best Practices, and Examples
What's up everyone! Welcome to the Surfside PPC YouTube channel. In this video, we will be discussing responsive display ads and the best practices for creating them. Specifically, we will be promoting a Beach Christmas decor sale for the website beachfront decor.
- New ad format for display campaigns: Responsive Display Ads
- Objective: Drive sales using the conversion goal of purchases
- Target market: United States and Canada
- Budget and bidding: Daily budget of $25, maximize conversions, and target CPA of $2.50
- Targeting: Custom audience segment for people who search for Beach Christmas related terms on Google
- Landing page: Promotion page for Beach Christmas decor sale
Creating the Ads:
- Images: Use at least one landscape and one square image, upload 15 images, and use both ratios
- Logos: Use one horizontal and one square logo, enter both sizes
- Videos: Optional, use landscape and portrait, around 30 seconds
- Headlines: Use all five, make them descriptive and include the sale
- Long headline: Use a description and include the sale
- Description lines: Use all five, start with the sale, and flow well with the ad format
- Additional format options: Use auto-generated video, asset enhancements, and native formats
- Call to action text and custom colors: Use Shop Now and choose custom colors if desired
By following these best practices, you can create effective responsive display ads for your Google display campaign. Make sure to target the right audience, use high-quality images and videos, and write compelling ad copy. Don't forget to use the promotion in your ad and test different variations to see what works best for your campaign.
Google Display Ads Guide 2022 - Step-by-Step Google Display Ads
Have you ever seen those Google Display Ads and wondered how to make them for your business? In this video, we will show you how to do just that.
What are Google Display Ads Used For?
- Raising brand awareness
- Informing a specific geography about an event or business
- Capturing customers at the top of the sales funnel to make them aware of your business
What are Google Display Ads Not Good For?
- Generating sales or leads at the bottom of the sales funnel
- Quality of traffic is lower as people seeing the ad were not specifically searching for the product or service
Creating Google Display Ads:
1. Create a new campaign in expert mode on Google Ads
2. Select website traffic as your campaign objective and display as your campaign type
3. Set your location targeting to the desired geography, change location options to the second option
4. Set your language and budget (around £1/day for display campaigns)
5. Set manual cost per click as your bidding strategy
6. Create your ad by adding images, headlines, descriptions, and business name
7. Preview your ad and launch your campaign
Creating Google Display Ads is a straightforward process that can help raise brand awareness and inform potential customers about your business or event. While they may not be as effective at generating sales or leads, they can still be a useful tool in your marketing strategy. Keep in mind to monitor your campaign and adjust your bid if necessary to improve visibility and traction.
How to Optimise a Google Ads Display Campaign & Get Sales
- Not seeing conversions in Google ads display campaign within first seven days is a common issue.
- Setting up the campaign incorrectly and using wrong optimization methods are the major problems.
Why Display Campaigns are valuable:
- Display campaigns are profitable and valuable when set up and optimized correctly.
- Display campaigns are not just for bottom of the funnel conversions.
- Display campaigns can be valuable for discovering new audiences at top of the funnel.
- Display campaigns have lower cost per click than search or shopping campaigns.
How to Set Up Display Campaigns:
- Structure the campaign with different ad groups targeting different types of audiences.
- Affinity ad group for audiences related to target product.
- Similar audiences ad group for audiences similar to website visitors and converters.
- Previous converters and cart abandoners ad group.
- Traditional remarketing ad group.
How to Optimize Display Campaigns:
- Run split tests for display images, ad headlines, and descriptions.
- Filter out where ads are showing to increase performance.
- Review data based on impressions, clicks, and conversions.
- Exclude websites and apps where no conversions have occurred.
- Focus spending on websites and apps with high click through ratio and conversion rate.
- Set up and optimize display campaigns correctly for profitable and valuable results.
- Follow the guide and steps provided to ensure success.
How To Set Up Google Ads Display Campaigns [Secret Structure Used by Top Companies]
Setting Up a Successful Google Ads Display Campaign
Setting up a display campaign in Google Ads requires strategy and thought to ensure the campaign is successful and doesn't waste your budget. Unlike search campaigns, display ads are not triggered by specific keywords, so it's important to understand how they work and how they are displayed to potential clients. In this article, we will discuss how to set up a successful Google Ads display campaign.
Step 1: Wait for a Successful Search Campaign
Before setting up a display campaign, it's crucial to have a successful search campaign running for at least 30 days. This gives Google Ads enough time to auto-create audiences in your account, such as Google Ads optimized lists and similar to all users/converters.
Step 2: Create Separate Ad Groups for Different Audience Groupings
To ensure success with display campaigns, it's important to have separate ad groups within your campaign that target different audience groupings. There should be at least three different ad groups: affinity targeting audiences, remarketing audiences, and similar audiences.
Step 3: Structure Your Campaign
The campaign structure should consist of the three ad groups mentioned above. The affinity targeting ad group should retarget people who haven't been on your website before, but Google has grouped them into an audience that would be interested in your product or service. The remarketing ad group should target people who have been on your website before but haven't completed a conversion action. The similar audiences ad group targets audiences that are similar to those who have visited or converted on your website previously.
Step 4: Setting up a Display Campaign
To set up a display campaign in Google Ads, click on New Campaign and select Display and Standard Display Campaign. Add your website and campaign name, select your locations, set your budget, and choose your targeting audience by
Google Display Ads Tutorial (Made In 2022 for 2022) - Step-By-Step for Beginners
Creating Google Display Ads: A Step-by-Step Guide
In this article, we will be discussing how to create Google Display Ads from start to finish. We will cover everything from selecting websites to targeting the right audience. So, let's dive right in!
Step 1: Setting Up Your Google Ads Account
- Head over to ads.google.com and sign in to your account or create a new one.
- Click on Campaigns and select Create New Campaign.
Step 2: Selecting Your Campaign Type
- Select Standard Display Campaign and give it a campaign name.
- Choose your website and click Continue.
Step 3: Setting Up Your Campaign Details
- Enter your location and language preferences.
- Set your Ad schedule and device preferences.
- Click Next.
Step 4: Setting Your Budget and Bidding
- Set your daily budget and bid strategy.
- Select Manual CPC to pay per click.
- Click Next.
Step 5: Setting Your Targeting Options
- Select your targeting options based on Audience Segments, Demographics, Content, Topics, and Placements.
- Choose your targeting preferences based on your product and niche.
- Deselect Optimized targeting to select who should see your ads.
Step 6: Creating Your Ad
- Choose your ad format, such as text, image, or video.
- Create your ad copy and upload your images or videos.
- Preview your ad and make any necessary changes.
Step 7: Finalizing Your Campaign
- Review your campaign settings and make any necessary changes.
- Click Create Campaign to launch your Google Display Ad.
Creating Google Display Ads can seem overwhelming at first, but with this step-by-step guide, you can easily create effective and targeted ads. By following these tips, you can reach your target audience and drive traffic to your website. So, start creating your own Google Display Ads today and watch your business grow!
6 Quick Google Display Ads Optimization Tips 2022
Hey everyone, welcome to Surfside PPC's YouTube channel. Today, I'm going to go over six different optimizations you can make for your Google display ads campaigns. Let's dive in!
- Optimizing your Google display ads is crucial for improving your campaign's performance and driving conversions.
- In this article, we will go over six different optimizations you can make to your campaigns.
1. Optimize your landing pages:
- Make sure your landing pages match your ad's messaging and have a clear offer.
- Test different landing pages and designs to find the highest converting option.
2. Optimize your display ads:
- Use responsive display ads and test different visuals to find the highest performing ad variation.
- Consider adding standard display ads to expand your reach.
3. Optimize your targeting:
- Use your data segments and create custom segments to target specific audiences.
- Use optimize targeting to find new potential customers beyond your current targeting signals.
4. Use smart bidding:
- Allow Google Ads to optimize your bids to get the most conversions for your budget.
- Use conversion tracking to monitor performance and adjust your bids accordingly.
5. Monitor your ad's location:
- Make sure your ads are showing in the right locations to reach your target audience.
- Consider excluding locations that are not relevant to your campaign.
6. Optimize your offer:
- Make sure your offer is clear and enticing to your target audience.
- Test different offers to find the highest converting option.
- Optimizing your Google display ads campaigns is a continuous process that requires testing and monitoring.
- By implementing these six optimizations, you can improve your campaign's performance and drive more conversions.
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