Top Print Ads: Best Full Page Designs
On this episode of Building Bad Brands, we are discussing the dead medium of print and the best print adverts of all time. As the founder and director of County Creative, I believe that print is still very much alive and kicking, and we will be exploring some of the most effective and memorable print adverts in this article.
What makes a good print advert?
A good print advert should stop people in their tracks, be memorable, and generate buzz online. It should be simple, yet effective. In this article, we will be looking at some of the most successful print campaigns of all time.
Best Print Adverts of All Time:
1. IKEA – Double Duty Pregnancy Test
- Advert for 50% off cots and cribs for expecting families
- Required the mother to pee on the paper, which doubled as a pregnancy test
- Created a lot of buzz and shock online
2. KFC – We’ve Run Out of Chicken
- Advert by Mother London
- Rearranged the letters KFC to read FCK
- Used the negative buzz of running out of chicken to create a clever advertising campaign
3. Marmite – Hard Breakfast, Soft Breakfast, No Breakfast
- Advert during Brexit
- Played on the “love it or hate it” campaign for Marmite
- Beautifully executed campaign
4. McDonald’s – Stacks and Follow the Arches
- Stacks by Leo Burnett
- Stripped away the logo and colors of McDonald’s
- Listed the ingredients of the Big Mac in beautiful typography
- Follow the Arches by Cassette
- Used the McDonald’s logo as a directional device
- Ronald McDonald’s branding has always been on point
5. Stabilo – Highlighting Inequality
- Advert for yellow highlighter pens
- Took black and white photography from the past and highlighted women who were equally important as the men in the photos
- First entry on the list for German studio Doyle Dan Burnback
6. VW – Think Small
- Advert by Doyle Dan Burnback
- Flipped the idea of car advertising on its head
- Told the boring story of owning a small VW
- Skyrocketed sales
7. WWF – Horrifying, More Horrifying
- Advert with a shark fin coming up a wall
- Another advert without the shark fin
- The idea was to show that a world without all of these wonderful animals is more horrifying than the animals themselves
- Simple yet effective campaign
8. Share a Coke Campaign
- Advert by Coca Cola
- Personalized bottles of Coke with people’s names
- Drove everyone into a frenzy trying to find Coke with their names on it
- Perfectly executed viral advertising campaign
In conclusion, print advertising is not dead, and the best print adverts of all time have proven to be effective, memorable, and buzz-worthy. The campaigns we have discussed today have used simple yet creative approaches to make an impact on their audience. As always, make sure to like, comment, and subscribe to our channel for more design content.
Tips for Print Advertising - Ideas for Print Ads
- Matt from Welcome Solutions discussing tips for print advertising
- Different rules and objectives for print advertising compared to websites
1. Keep it clean and uncluttered
- Ad needs to stand out in a heavy noise environment
- Use bold imagery and a bold headline
- Don't clutter ad with too much text
2. Have a main idea or concept
- Small businesses often try to fit everything into a small ad, diluting the message
- Stick to one main message
3. Have a strong headline and image
- Headline should immediately communicate the idea or intrigue the viewer
- Images convey emotion and can be a great asset in a print ad
4. Focus on benefits
- Connect benefits directly to the message
- Don't assume customers care about technical features
5. Have a plan
- Make sure your ad copy and message match the demographic
- Frequency is vital for newspaper ads
- Consider the effectiveness of QR codes in print advertising
- Thanks for watching, please share with others if helpful
- Subscribe for more helpful tips in the future.
Creating effective print advertising
When creating a print ad for your small business, there are several key factors to consider. First and foremost, you must determine your campaign objectives and target audience. Are you looking for direct sales or building your brand? This applies to both B2C and B2B advertising.
Next, you need to choose the format that best suits your ad and fits your budget. Will you go for a half-page, full-page, or insert? Be aware that while inserts offer more space, they are often discarded before being read. Also, consider the geographic location and publication where your ad will be placed.
Think about the mood of the audience when they will read your ad. Are they leisurely reading at home or rushing during their commute? Consider placing your ad near relevant content to increase engagement. Avoid negative sentiment in articles near your ad.
The type of paper and color used in your ad are also essential factors. Glossy magazines require a different approach than tabloid black and white press publications. Colors are the first thing people notice and can stick in their minds. A strong headline is critical in delivering a brand promise or call to action.
The body copy should stick to one simple message and product benefit. QR codes are outdated, and it's best to track interaction with SMS response, unique URLs, or voucher codes. Graphics should be engaging but not cluttered, and an advertising agency can negotiate discounts and offer help in creating your ad.
In conclusion, creating a successful print ad involves careful consideration of various factors. By paying attention to the audience, format, content, and graphics, you can effectively communicate your brand message and achieve your campaign objectives.
The Key to More Effective Print Advertising
Print advertising, particularly in magazines and newspapers, can still be an effective medium for local businesses. However, one recurring problem is information overload, which leads to cluttered and complicated ads that people tend to avoid. In this article, we will discuss how to make print advertising more effective by focusing on one message and using simple and clean designs.
Why Information Overload is a Problem
- Too much information makes ads look messy and complicated.
- People tend to avoid cluttered advertising that is full of text.
- Focusing on one message makes ads more effective.
Examples of Information Overload
- Two different pages from Georgian Life magazine demonstrate the problem of too much information.
- One message ads, like Mulling Maid's, stand out because they have enough space to make the headline big relative to the other ads on the page.
Designing Effective Ads
- Simplify the message to one or two key points.
- Use simple and clean designs with plenty of white space.
- Include branding and contact information.
Examples of Effective Ads
- A mortgage agent ad with one message and simple branding.
- A full-page ad for Rock Solid Landscapes that uses photography to fill in some of the information and focuses on the brand and contact information.
Print advertising is a support medium that can help with repetition and recognition in your overall marketing campaign. By simplifying the message and using simple designs, print ads can be more effective in reaching your target audience. Work with a marketing agency like Be Fresh Media to design effective ads that work together with your other marketing materials to drive more sales.
40 Seriously Funny Print Ads
The following text is a collection of personal preferences and musings on life and love, expressed through the author's favorite things and experiences. From savoring the beauty of blue skies and autumn leaves, to sharing simple songs and laughter with a loved one, the author finds joy in the simple pleasures of life.
- Saturdays in the rocky summer with blue skies in the mornings
- February and the band Tilly and the Wall
- Pretty pictures and shirts that are too small
- The autumn's leaves and eternal sunshine of the spotless mind
- Simple songs with pretty words
- Living life with a loved one by their side
- Watching TV shows like Friends and laughing together
- Johnny Cash and Prism Blue (though the latter is not well-known)
- The technical rights possessed by their loved one
- Economic downsizing and resulting insecurities in the Eastern US
- Country songs
- Poetry (finding it difficult to write)
- Worrying about tomorrow
Through their personal preferences, the author expresses a deep appreciation for life's simple pleasures and the love and companionship of a cherished partner. They find beauty in the world around them and take comfort in shared experiences and laughter. While they acknowledge the challenges of life, they choose to focus on the positive and savor the present moment.
Print Ads vs. Digital Marketing (RESEARCH-BASED)
When small business owners think about spreading the word about their business, they often turn to local newspapers. However, studies have shown that print advertising is not the most effective way to get more customers. This is because print advertising provides virtually no data or insight on how the ad is performing and what customer perceptions are. Additionally, the customer journey has become more complicated with the advent of the internet, and customers have far more choices. This means that businesses need data on demographics and psychographics more than ever, which print advertising cannot provide.
Reasons why digital advertising is more effective than print advertising:
1. Digital advertising provides data and insights on customer behavior, which print advertising cannot provide. This is because the customer journey is more complicated now than it was thirty years ago, and print advertising offers none of this insight.
2. Digital interactions have more weight with purchasing decisions than print advertising. This is because most people are on the internet, and digital advertising has a higher reach per dollar spent. Additionally, digital advertising is far more efficient in customer targeting, and you have more power over how much you spend.
3. Digital content is flexible and adaptable, and digital advertising has a higher reach per dollar spent. This is because you can change your messaging on a daily whim and get better results right away.
While print advertising can still be effective on a local level and can support local newspapers, digital advertising is more effective for small businesses trying to make more money. Content marketing is also a better alternative to shouting at customers through static ads. The key takeaway is that advertising is seen as annoying, and businesses should provide helpful content for their audiences instead.
Print Advertising Techniques and Examples
Print Advertising Tips for Effective Copywriting
Print advertising is still a powerful tool to reach your target audience, and effective copywriting is essential to make it work. In this article, we will discuss tips for writing compelling print ads that grab the reader's attention and drive action.
1. Have a catchy headline that speaks to your ideal prospect and asks questions they can relate to.
2. Start your copy by pointing out who it's for, and make sure it's exclusively written for your target audience.
3. Choose the right image that captures your reader's attention and is appropriate for your market.
4. Use scarcity and urgency in your copy to drive action, and have an effective call to action that instructs your readers on what to do.
5. Establish credibility by showing your expertise and experience in your field, and use credibility indicators such as certifications, images, and testimonials.
6. Qualify your audience by stating who you're after in your advertising, so you only get leads from your ideal prospects.
By following these tips, you can create effective print advertising copy that speaks directly to your ideal prospect, grabs their attention, and drives them to take action. Remember to always write exclusively for your target audience, establish credibility, and use scarcity and urgency to create a sense of value for your readers.
- Ads Suck: A Short Rant
- 2020 Pinterest Ads: Boost Your Brand's Reach
- Fleet Farm Deals: Shop Online for Big Savings!
- Ad-Free Messaging: Go SMS Pro
- Benefits of Dynamic Search Ads: 2 Ways
- ADS Auto Sales: Your One-Stop Shop for Quality Vehicles
- Advertise on Craigslist
- Ad Cap Ads Failing
- Disable Tumblr Ads: Simple Steps
- Facebook to Advertise Oculus