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Top Strategies to revive cold leads - Get more real estate leads to convert!

Published on: December 6 2022 by Jaime Resendiz

Top Strategies to revive cold leads - Get more real estate leads to convert!

Top Strategies to revive cold leads - Get more real estate leads to convert!

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00:00:00 00:00:05 are you at a place where you have a
00:00:01 00:00:07 hundred leads 500 leads 10 000 leads in
00:00:05 00:00:09 your crm but are really struggling to
00:00:07 00:00:12 get somebody to call you back email you
00:00:09 00:00:13 back or text you back well trust that
00:00:12 00:00:16 you're not alone because this is
00:00:13 00:00:17 something that we see every single day
00:00:16 00:00:19 with agents that are joining our real
00:00:17 00:00:21 estate group where in our initial
00:00:19 00:00:23 assessment we ask that question how many
00:00:21 00:00:26 leads how many contacts are in your
00:00:23 00:00:28 database right now and most of the time
00:00:26 00:00:30 the answer is actually quite high most
00:00:28 00:00:33 of the time there's hundreds of leads in
00:00:30 00:00:34 every agent's database however most of
00:00:33 00:00:36 those contacts were obtained through an
00:00:34 00:00:39 advertising campaign and have never
00:00:36 00:00:41 actually returned a phone call an email
00:00:39 00:00:43 or a text to the real estate agent so
00:00:41 00:00:45 today let's look at how to resurrect
00:00:43 00:00:47 those leads how to actually get a
00:00:45 00:00:50 response back from those leads that have
00:00:47 00:00:52 never actually communicated with us hey
00:00:50 00:00:54 it's jaime with jaime residents.com
00:00:52 00:00:55 where we have one of the fastest growing
00:00:54 00:00:57 and largest real estate agent
00:00:55 00:00:59 communities worldwide alright so let's
00:00:57 00:01:01 get right to it let's resurrect some
00:00:59 00:01:03 dead leads and get some of these
00:01:01 00:01:05 contacts that are in our database to
00:01:03 00:01:07 actually respond to us and the first
00:01:05 00:01:09 strategy is to leverage a personalized
00:01:07 00:01:12 video this one's very simple we're just
00:01:09 00:01:14 gonna take our phone just like this and
00:01:12 00:01:16 we are gonna go down the list of our
00:01:14 00:01:17 contacts in our crm or in our
00:01:16 00:01:19 spreadsheet wherever we have our
00:01:17 00:01:22 database and we're gonna record a
00:01:19 00:01:23 precise video for every single one now
00:01:22 00:01:26 the reason that we're doing this is
00:01:23 00:01:28 because video stands out there's a
00:01:26 00:01:30 higher likelihood that the recipient is
00:01:28 00:01:32 actually going to open up that video and
00:01:30 00:01:35 watch what's within it and also now it's
00:01:32 00:01:37 much harder for the recipient to ignore
00:01:35 00:01:38 you now that they've seen your face
00:01:37 00:01:41 because there's something in the human
00:01:38 00:01:43 condition where it's super easy to
00:01:41 00:01:46 ignore an email it's very easy to hang
00:01:43 00:01:48 up on an individual when you're on the
00:01:46 00:01:52 phone but it becomes incredibly more
00:01:48 00:01:53 difficult to say no and actually be rude
00:01:52 00:01:55 when somebody is looking straight at you
00:01:53 00:01:57 now what you say within that video is
00:01:55 00:01:59 truly up to you depending on the
00:01:57 00:02:01 relationship that you have with the
00:01:59 00:02:03 contact but i will advise that you need
00:02:01 00:02:05 to keep it brief now another strategy to
00:02:03 00:02:08 deploy to resurrect those dead leads is
00:02:05 00:02:10 to send personalized direct mail now
00:02:08 00:02:12 this is going to mostly work with your
00:02:10 00:02:14 seller leads because you probably have
00:02:12 00:02:16 their mailing address so given that you
00:02:14 00:02:19 have their personal address you can
00:02:16 00:02:20 actually send something directly to them
00:02:19 00:02:23 and the beauty of this is you don't have
00:02:20 00:02:25 to do bulk mailings with the seller
00:02:23 00:02:27 leads in your database you can spend a
00:02:25 00:02:29 little bit more time a little bit more
00:02:27 00:02:31 money and send something a little bit
00:02:29 00:02:33 more personalized so you truly stand out
00:02:31 00:02:36 now don't mishear me it doesn't have to
00:02:33 00:02:38 get that involved you can send something
00:02:36 00:02:40 as simple as a thank you card or a one
00:02:38 00:02:43 paragraph letter now another way to
00:02:40 00:02:46 resurrect dead leads is to share a
00:02:43 00:02:48 success story this is commonly known as
00:02:46 00:02:50 social proof now we all know the client
00:02:48 00:02:51 relationship journey first we need them
00:02:50 00:02:53 to know us
00:02:51 00:02:56 then we need them to like us and then
00:02:53 00:02:58 finally we need them to trust us in
00:02:56 00:03:00 order for them to actually become our
00:02:58 00:03:02 client and the fastest way to get to the
00:03:00 00:03:04 trust space is by sharing success
00:03:02 00:03:06 stories from your other clients this
00:03:04 00:03:08 social proof will really help you stand
00:03:06 00:03:11 out those inactive leads those dead
00:03:08 00:03:14 leads that never once paid attention to
00:03:11 00:03:16 your text will now start to perk up the
00:03:14 00:03:19 reason being is because now they can
00:03:16 00:03:20 relate they see somebody else that was
00:03:19 00:03:23 once struggling with the same problem
00:03:20 00:03:25 they presently have now actually succeed
00:03:23 00:03:29 and another way to engage those inactive
00:03:25 00:03:31 or dead leads is by introducing a new
00:03:29 00:03:33 program this is a strategy that i use in
00:03:31 00:03:35 all of my businesses but i'll give you
00:03:33 00:03:37 the example of agently the software
00:03:35 00:03:40 company that i'm co-owners in every time
00:03:37 00:03:42 we have a new feature or a new update we
00:03:40 00:03:45 let the entire database know we let all
00:03:42 00:03:47 the thousands of agents that are part of
00:03:45 00:03:50 agently whether they're paying or not
00:03:47 00:03:53 paying let all of them know that we have
00:03:50 00:03:56 a new feature or a new update and we do
00:03:53 00:03:59 that for several reasons first it gives
00:03:56 00:04:01 us a reason to communicate two it helps
00:03:59 00:04:04 us be more valuable to the marketplace
00:04:01 00:04:06 hey we're just sharing with you the
00:04:04 00:04:08 additional features that you now have
00:04:06 00:04:12 access to and then three it helps us
00:04:08 00:04:14 secure those people that were not paying
00:04:12 00:04:17 anything to be part of agently well now
00:04:14 00:04:19 it gives them an opportunity of
00:04:17 00:04:21 subscribing and becoming a paid member
00:04:19 00:04:22 now here's the secret you as a real
00:04:21 00:04:24 estate agent you don't need to change
00:04:22 00:04:26 anything whatever process you're using
00:04:24 00:04:28 for home buyers or home sellers it
00:04:26 00:04:30 doesn't matter it doesn't need to change
00:04:28 00:04:32 you don't need to go out and create a
00:04:30 00:04:35 new program if you don't want to the
00:04:32 00:04:38 only thing you truly need to do is stop
00:04:35 00:04:40 using such boring language stop asking
00:04:38 00:04:42 people to give you a call for their next
00:04:40 00:04:44 real estate need that's boring use
00:04:42 00:04:47 powerful language that actually
00:04:44 00:04:49 motivates your inactive leads your dead
00:04:47 00:04:50 leads to reach out to you for your
00:04:49 00:04:53 seller program names you can use
00:04:50 00:04:55 something like home sold guarantee
00:04:53 00:04:57 program home sold in seven days or i buy
00:04:55 00:05:00 it pledge and for your buyer program you
00:04:57 00:05:03 can use something like the home buyer
00:05:00 00:05:05 advantage program or the save 7 500 on
00:05:03 00:05:08 your next home guarantee so again you
00:05:05 00:05:10 might have a hundred leads 500 leads 10
00:05:08 00:05:13 000 leads in your database but if
00:05:10 00:05:15 they're not responding back to you then
00:05:13 00:05:17 that's a problem or worse yet if you're
00:05:15 00:05:19 not reaching out to them that's an even
00:05:17 00:05:21 bigger problem that needs to be solved
00:05:19 00:05:24 today now hopefully this brought value
00:05:21 00:05:29 to you and if it did don't forget this
00:05:24 00:05:29 video sponsor the subscribe button