Top Strategies to revive cold leads - Get more real estate leads to convert!

Published on: December 6 2022 by Jaime Resendiz

Top Strategies to revive cold leads - Get more real estate leads to convert!

Top Strategies to revive cold leads - Get more real estate leads to convert!

Top Strategies to revive cold leads - Get more real estate leads to convert!

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00:00:00	00:00:05	are you at a place where you have a
00:00:01	00:00:07	hundred leads 500 leads 10 000 leads in
00:00:05	00:00:09	your crm but are really struggling to
00:00:07	00:00:12	get somebody to call you back email you
00:00:09	00:00:13	back or text you back well trust that
00:00:12	00:00:16	you're not alone because this is
00:00:13	00:00:17	something that we see every single day
00:00:16	00:00:19	with agents that are joining our real
00:00:17	00:00:21	estate group where in our initial
00:00:19	00:00:23	assessment we ask that question how many
00:00:21	00:00:26	leads how many contacts are in your
00:00:23	00:00:28	database right now and most of the time
00:00:26	00:00:30	the answer is actually quite high most
00:00:28	00:00:33	of the time there's hundreds of leads in
00:00:30	00:00:34	every agent's database however most of
00:00:33	00:00:36	those contacts were obtained through an
00:00:34	00:00:39	advertising campaign and have never
00:00:36	00:00:41	actually returned a phone call an email
00:00:39	00:00:43	or a text to the real estate agent so
00:00:41	00:00:45	today let's look at how to resurrect
00:00:43	00:00:47	those leads how to actually get a
00:00:45	00:00:50	response back from those leads that have
00:00:47	00:00:52	never actually communicated with us hey
00:00:50	00:00:54	it's jaime with jaime residents.com
00:00:52	00:00:55	where we have one of the fastest growing
00:00:54	00:00:57	and largest real estate agent
00:00:55	00:00:59	communities worldwide alright so let's
00:00:57	00:01:01	get right to it let's resurrect some
00:00:59	00:01:03	dead leads and get some of these
00:01:01	00:01:05	contacts that are in our database to
00:01:03	00:01:07	actually respond to us and the first
00:01:05	00:01:09	strategy is to leverage a personalized
00:01:07	00:01:12	video this one's very simple we're just
00:01:09	00:01:14	gonna take our phone just like this and
00:01:12	00:01:16	we are gonna go down the list of our
00:01:14	00:01:17	contacts in our crm or in our
00:01:16	00:01:19	spreadsheet wherever we have our
00:01:17	00:01:22	database and we're gonna record a
00:01:19	00:01:23	precise video for every single one now
00:01:22	00:01:26	the reason that we're doing this is
00:01:23	00:01:28	because video stands out there's a
00:01:26	00:01:30	higher likelihood that the recipient is
00:01:28	00:01:32	actually going to open up that video and
00:01:30	00:01:35	watch what's within it and also now it's
00:01:32	00:01:37	much harder for the recipient to ignore
00:01:35	00:01:38	you now that they've seen your face
00:01:37	00:01:41	because there's something in the human
00:01:38	00:01:43	condition where it's super easy to
00:01:41	00:01:46	ignore an email it's very easy to hang
00:01:43	00:01:48	up on an individual when you're on the
00:01:46	00:01:52	phone but it becomes incredibly more
00:01:48	00:01:53	difficult to say no and actually be rude
00:01:52	00:01:55	when somebody is looking straight at you
00:01:53	00:01:57	now what you say within that video is
00:01:55	00:01:59	truly up to you depending on the
00:01:57	00:02:01	relationship that you have with the
00:01:59	00:02:03	contact but i will advise that you need
00:02:01	00:02:05	to keep it brief now another strategy to
00:02:03	00:02:08	deploy to resurrect those dead leads is
00:02:05	00:02:10	to send personalized direct mail now
00:02:08	00:02:12	this is going to mostly work with your
00:02:10	00:02:14	seller leads because you probably have
00:02:12	00:02:16	their mailing address so given that you
00:02:14	00:02:19	have their personal address you can
00:02:16	00:02:20	actually send something directly to them
00:02:19	00:02:23	and the beauty of this is you don't have
00:02:20	00:02:25	to do bulk mailings with the seller
00:02:23	00:02:27	leads in your database you can spend a
00:02:25	00:02:29	little bit more time a little bit more
00:02:27	00:02:31	money and send something a little bit
00:02:29	00:02:33	more personalized so you truly stand out
00:02:31	00:02:36	now don't mishear me it doesn't have to
00:02:33	00:02:38	get that involved you can send something
00:02:36	00:02:40	as simple as a thank you card or a one
00:02:38	00:02:43	paragraph letter now another way to
00:02:40	00:02:46	resurrect dead leads is to share a
00:02:43	00:02:48	success story this is commonly known as
00:02:46	00:02:50	social proof now we all know the client
00:02:48	00:02:51	relationship journey first we need them
00:02:50	00:02:53	to know us
00:02:51	00:02:56	then we need them to like us and then
00:02:53	00:02:58	finally we need them to trust us in
00:02:56	00:03:00	order for them to actually become our
00:02:58	00:03:02	client and the fastest way to get to the
00:03:00	00:03:04	trust space is by sharing success
00:03:02	00:03:06	stories from your other clients this
00:03:04	00:03:08	social proof will really help you stand
00:03:06	00:03:11	out those inactive leads those dead
00:03:08	00:03:14	leads that never once paid attention to
00:03:11	00:03:16	your text will now start to perk up the
00:03:14	00:03:19	reason being is because now they can
00:03:16	00:03:20	relate they see somebody else that was
00:03:19	00:03:23	once struggling with the same problem
00:03:20	00:03:25	they presently have now actually succeed
00:03:23	00:03:29	and another way to engage those inactive
00:03:25	00:03:31	or dead leads is by introducing a new
00:03:29	00:03:33	program this is a strategy that i use in
00:03:31	00:03:35	all of my businesses but i'll give you
00:03:33	00:03:37	the example of agently the software
00:03:35	00:03:40	company that i'm co-owners in every time
00:03:37	00:03:42	we have a new feature or a new update we
00:03:40	00:03:45	let the entire database know we let all
00:03:42	00:03:47	the thousands of agents that are part of
00:03:45	00:03:50	agently whether they're paying or not
00:03:47	00:03:53	paying let all of them know that we have
00:03:50	00:03:56	a new feature or a new update and we do
00:03:53	00:03:59	that for several reasons first it gives
00:03:56	00:04:01	us a reason to communicate two it helps
00:03:59	00:04:04	us be more valuable to the marketplace
00:04:01	00:04:06	hey we're just sharing with you the
00:04:04	00:04:08	additional features that you now have
00:04:06	00:04:12	access to and then three it helps us
00:04:08	00:04:14	secure those people that were not paying
00:04:12	00:04:17	anything to be part of agently well now
00:04:14	00:04:19	it gives them an opportunity of
00:04:17	00:04:21	subscribing and becoming a paid member
00:04:19	00:04:22	now here's the secret you as a real
00:04:21	00:04:24	estate agent you don't need to change
00:04:22	00:04:26	anything whatever process you're using
00:04:24	00:04:28	for home buyers or home sellers it
00:04:26	00:04:30	doesn't matter it doesn't need to change
00:04:28	00:04:32	you don't need to go out and create a
00:04:30	00:04:35	new program if you don't want to the
00:04:32	00:04:38	only thing you truly need to do is stop
00:04:35	00:04:40	using such boring language stop asking
00:04:38	00:04:42	people to give you a call for their next
00:04:40	00:04:44	real estate need that's boring use
00:04:42	00:04:47	powerful language that actually
00:04:44	00:04:49	motivates your inactive leads your dead
00:04:47	00:04:50	leads to reach out to you for your
00:04:49	00:04:53	seller program names you can use
00:04:50	00:04:55	something like home sold guarantee
00:04:53	00:04:57	program home sold in seven days or i buy
00:04:55	00:05:00	it pledge and for your buyer program you
00:04:57	00:05:03	can use something like the home buyer
00:05:00	00:05:05	advantage program or the save 7 500 on
00:05:03	00:05:08	your next home guarantee so again you
00:05:05	00:05:10	might have a hundred leads 500 leads 10
00:05:08	00:05:13	000 leads in your database but if
00:05:10	00:05:15	they're not responding back to you then
00:05:13	00:05:17	that's a problem or worse yet if you're
00:05:15	00:05:19	not reaching out to them that's an even
00:05:17	00:05:21	bigger problem that needs to be solved
00:05:19	00:05:24	today now hopefully this brought value
00:05:21	00:05:29	to you and if it did don't forget this
00:05:24	00:05:29	video sponsor the subscribe button