All About Transit Advertising
Good morning everybody, I am Jandy Roger and I am here with my teammates Devikar, Visha Bhandari, and Shivangi Samkul to present on the topic of Transit Media.
What is Transit Media?
Transit Media is a form of Out of Home advertising that is displayed on vehicles, such as buses, trains, and taxis. It is a mass media marketing tool that delivers messages to a larger audience within a short period of time. Transit advertising is unique and creative, using a lot of colors to make it attractive.
Types of Transit Media:
1. Indoor Transit Media:
- Ads placed inside the vehicle
- Subtypes include statik ads, video ads, and audio ads
2. Outdoor Transit Media:
- Ads placed on the outer surface of the vehicle
- Subtypes include roof ads and onboard ads
Advantages of Transit Advertising:
1. Exposure: Transit ads are unavoidable and are seen by millions of people on a daily basis.
2. High Frequency: Many people use public transportation on a daily basis, increasing the frequency of transit ads.
3. Timeliness: Transit ads can promote timely purchasing decisions.
4. Wide Coverage: Transit ads cover a large geographical area and reach a larger audience.
5. Cost-effective: Transit ads are less expensive compared to other modes of advertising.
1. Too Many Advertisers: Transit ads may not convey a brand's image effectively with too many advertisers.
2. Exposure to Wrong Target Audience: Transit ads may not reach the intended target audience in rural or suburban areas.
3. Waste Coverage: Not everyone who rides a transportation vehicle is exposed to transit ads.
Transit Advertising is a highly effective marketing tool that reaches a large audience at a low cost. It is unique, creative, and cannot be turned off like TV or radio. Transit ads come in various forms, including indoor and outdoor transit media. Although there are some limitations to transit advertising, such as exposure to the wrong target audience, the benefits far outweigh the disadvantages.
Lamar Transit Advertising Vancouver Profile
- Lamar Transit is proud to manage advertising for one of North America's largest transit systems in Vancouver, British Columbia.
- Vancouver is Canada's largest port, trading 75 billion dollars in goods annually, and has a mild climate that attracts both business and tourism.
- The city is active and outdoorsy, with a growing population that has doubled in the past 20 years.
- Transit advertising is an efficient and effective way to reach a wide audience in a fragmented media marketplace.
Benefits of Transit Advertising:
- Transit advertising is highly visible on heavily trafficked bridges, arteries, and thoroughfares, giving a good return on invested advertising dollars.
- It reaches captive consumers in an uninterested way, making it the perfect medium for automotive clients.
- It is an efficient and effective way to target specific demographic areas and groups.
- Transit advertising builds credibility for emerging brands and companies, especially when done in a big way.
- Lamar Transit offers a wide range of signature products to showcase your message, including fullbacks, Super Kings, headliners, full wraps, sky strips, platform and station backlit posters, scrollers, turnstile wraps, Michelangelo's, and wall and floor murals.
- Lamar Transit is an innovator in digital advertising, with over 140 fully active LCD display screens in 44 different locations and real-time update capabilities.
- The crown jewel in Lamar Transit's transit offerings is the sleek Canada Line, connecting Vancouver with Richmond, the Lower Mainland's second-largest city, and Vancouver's International Airport.
- The Canada Line serves more than 5.2 million riders monthly, exceeding 2013 projections.
- Lamar Transit can support your advertising message on the Canada Line and all of Vancouver's transit systems, including bright outdoor signage at key locations like International Village.
- Transit advertising is an efficient and effective way to reach a wide audience in Vancouver's growing and bustling market.
- Lamar Transit offers a wide range of signature products and is an innovator in digital advertising.
- Let Lamar Transit support you in taking your advertising message to the streets.
918-270-2366 | Transit Advertising | Billboard Advertising Tulsa
Transit Advertising Success Story: Pinot's Palette
- Lisa Riley, owner of Pinot's Palette in Tulsa, discovered transit advertising
- She wanted to wrap a bus with her business
- Transit Advertising was professional, responsive, and flexible with her budget
- The quality of the wrap and design was impeccable
Why Transit Advertising was a success:
- Transit Advertising was easy to work with, providing Lisa with proofs and designs
- The wrapped bus was impactful and caught the attention of other businesses and friends
- Transit Advertising worked within Lisa's budget and provided her with a tangible product
- The reputation and quality of Transit Advertising make Lisa recommend them to family and friends
How Transit Advertising was fun:
- Lisa and her customers made a game out of spotting the wrapped bus around town
- Lisa has more selfies with her wrapped bus than with her family
- Transit Advertising helped Lisa successfully advertise her business within her budget
- The quality of the wrap and design, as well as the professionalism and responsiveness of Transit Advertising, make Lisa recommend them to others.
- Thanking Professor Nidhi Chandorkar for the opportunity to work on the project
- Quoting Martin Luther King Jr. on the importance of history
- Exploring the history and evolution of transit media advertising
Evolution of Transit Advertising:
- Transit advertising has been around for years and generates nearly half a billion dollars annually
- The first evidence of transit advertising was seen in New York City in 1850
- William J. Carlton and Rossenfield helped in developing the transit advertising industry between 1875 to 1886
- Carlton and Kissam had control of 9,000 cars across 54 cities by 1895
- Transit advertising has evolved to cover entire common transport vehicles
Forms of Transit Advertising:
- Bus advertising includes ad display placed in or on public buses
- Rail advertising presents an opportunity for both interior and exterior branding media
- Subway advertising reaches audiences when they need a distraction
- Truckside ads are hard to miss as they traverse major interest rates
- Taxi advertisements are high frequency and cost-effective
Leading Transit Advertising Agencies:
- Focus Media is a Chinese company operating the largest out of home advertising network in China
- Thrower Square is a German out of home advertising company
- Lamar Advertising operates billboards, logos, and transit displays in the US and Canada
- Out Front Media is one of the largest outdoor media companies operating in the US and Canada
- Telex Advertising and Lakshya Media Group are two leading transit advertising agencies in India
- Transit media advertising has evolved significantly since its early days
- There are various forms of transit advertising available to businesses looking to promote their brand
- Several leading agencies, including those in India, specialize in transit media advertising.
MERCY FOR ANIMALS 2013 MONTREAL TRANSIT ADS
Hi, my name is Joshua and I am happy to be a part of Mercy Animals Canada. I strongly believe in their message and appreciate how they raise awareness about factory farming in Canada. In this article, I will discuss my thoughts on their campaign and why I think it is important.
- I love the Love One campaign by Mercy Animals Canada.
- The images of cute animals used in the campaign are heartwarming and captivating.
- The campaign effectively showcases the facts and information about the treatment of animals on factory farms.
Why it Matters:
- The campaign raises awareness about the inhumane treatment of animals on factory farms.
- It encourages people to take action and support animal rights.
- By supporting Mercy Animals Canada, we can help improve the lives of animals and create a more compassionate society.
In conclusion, Mercy Animals Canada's Love One campaign is an effective way to raise awareness about the mistreatment of animals on factory farms. By supporting their cause, we can help make a positive impact on the lives of animals and create a more compassionate world. Let's join forces with Mercy Animals Canada and fight for the rights of animals.
How To Build A Scalable Business In India!
In this podcast, Neil Patel introduces his guest, Saurabh Patwari, who has convinced him to fly to India to speak at his event in January. Neil is impressed with Saurabh's focus and dedication to his work and believes that he is going to be a big deal in the future. He is excited to be a part of Saurabh's success story and hopes to be more involved in the future.
- Saurabh flew down to one of Neil's events and impressed him with his questions and focus.
- Neil believes that Saurabh is going to be a big deal in the future.
- Neil is flying to India to speak at Saurabh's event and is excited about it.
- Neil believes that Saurabh's event, the Funnel Growth Summit, is the click funnels of India and the event for all online marketers.
Neil is impressed with Saurabh's dedication and focus and believes that he is going to be a big deal in the future. He is excited to be a part of Saurabh's success story and hopes to be more involved in the future. Neil encourages everyone in India to attend Saurabh's event, the Funnel Growth Summit, as he believes it is the event for all online marketers.
RideMetrix: The Future of Transit Advertising is Now!
Introducing Ride Metrics: The Future of Transit Advertising
Are you ready for the next big thing in digital advertising? Ride Metrics is a nationwide advertising metrics platform that combines modern outdoor advertising with the rise of ride-sharing services like Uber, Lyft, and DoorDash. Our platform partners with ride-sharing service vehicles to expose your brand to a targeted audience at high frequency.
At Ride Metrics, we help companies maximize their message by using data-driven ride-share advertising applications and analytics to increase brand visibility and ROI. Our platform provides a unique opportunity for brands to become embedded in growing communities and to be part of our daily lives.
What Makes Ride Metrics Different?
Ride Metrics is revolutionizing the future of transit advertising with its combination of traditional and digital advertising solutions. Our ride-share drivers meet top industry standards for vehicle quality and driving exposure. Every vehicle and driver is thoroughly vetted to meet specific requirements to create the most effective advertising campaign for your company.
Our primary goal is to cover brand visibility in cities for high frequency and in suburban and rural geographic locations that other outdoor mediums cannot cover. Additionally, our ride-share partners work with our partner brands when there are significant events in targeted areas. This strategy creates yet another cost-effective and eye-catching way to create lasting impressions at concerts, conventions, sporting events, and more.
Revolutionary Technology and Analytics
At Ride Metrics, we provide revolutionary technology to track, monitor, and highly target every campaign geographically. We provide our branding partners with monthly detailed metrics and analytics to optimize campaign goals and maximize ROI. Brands receive complete transparency with regards to the tracking of each vehicle through our heat mapping reporting. Our reports precisely monitor vehicle locations over a 30-day period to provide targeted impressions, driver engagement, and passenger demographics.
We now offer retargeting solutions to increase branding frequency and website attribution. Our newest solution places your digital ads to anyone in close contact with your vehicles. With Ride Metrics, it's that simple!
Why Brands Choose Ride Metrics?
Brands love to partner with us as we are rated number one for the most memorable form of all transit advertising. Our solutions offer cost-effective, sleek, and attractive ads that gain highly targeted impressions. We work closely with each driver in your campaign to learn and adapt to vehicle passengers' experiences. Our experiential campaign techniques stimulate maximum potential viability as we empower your drivers to become brand ambassadors while on the job for you. We reach all markets within the USA and easily track performance to maximize the use of ad dollars.
Ride Metrics is the future of transit advertising. With our unique solutions, you can track, target, and create memorable moments with your target audience. Gone are the days of banner blindness on social media and looking past traditional billboards on the road. The future is in transit advertising in combination with lifestyle living. Visit ridemetrics.com today and revolutionize your advertising campaign!