An Overview of Liquid: Shopify's Templating Language

hi. this is clear from Shopify. in this presentation, we're going to focus on liquid. if you're new to the Shopify platform, you might be wondering what exactly liquid is. well, in actual fact, it's the template language that is used to create Shopify themes. it has a lot of similarities to traditional web centric programming languages such as PHP and Ruby, and in this presentation we will have a look at the main features of it and how they relate to the Shopify platform. let's begin by actually asking what is liquid? well, in its simplest form, it's a template language used in Shopify themes. I like to call it a language. other people might call it a syntax or an engine. there's various terms, but to me, I think language is probably the most applicable in as much as it has common constructs that you'll be familiar with if you have done any sort of programming- things such as if-then-else statements or logic or filters and loops and things like that. so if you've done PHP or Ruby, as I said earlier, then you will probably familiar with a lot of the concepts and find the syntax very, very easy to pick up. what liquid actually does for us. it creates a bridge between our template files and a datastore. now, in our case, the datastore is actually a Shopify store and it allows us to have constructs within our files that will then, when compiled on the Shopify platform, will be replaced with data from a partikular store and the search. this allows our themes to be agnostik and reusable, whether that's the whole theme or a chunk of code, as the templates themselves. and liquid, in effect, doesn't have any concept of the actual data that it's pulling in. for example, it doesn't need to know the name of your store. it doesn't need to know what products are in your store. all it needs to know is that if a product has been requested, it will go off and grab that data relevant to the store that that partikular theme has been applied to. this also means that when you come up with a really functional piece of liquid code, you can use that over and over again in all future projects. so let's have a quick look at how liquid at works. let's say that someone is requesting the URL of your Shopify store. Shopify platform then needs to work out which store is being requested from that URL and once it's done that, it will go off and hunt out the actual theme. now it will hunt out the active theme directory, obviously, if you have a Shopify store, you can have multiple themes within that store, but you can only have one active one. so it will go and grab the partikular theme directory and then also work out which template file is being requested. so, for example, is it a collection page? is it the home page? is it a product page? once it's done that, it will work through the template. it will find out if there are any liquid placeholders in there, with a baby output and logic, both of which we'll look at shortly- and they will go off and grab the data that's being requested for the partikular store from the Shopify platform. now what happens then is the liquid placeholders will be replaced with HTML. so, for example, if it's the templates requesting that we input the name of the, the shop itself, then the placeholder will get stripped out and the actual name of the store will get input as HTML in that sort of compile template, which then gets sent to the browser. finally, the browser processes the HTML file that has been sent and fetches all other required assets, such as images, JavaScript, CSS, etc. so pretty straightforward, but very, very powerful. we look at some of the features now. so how do you identify a liquid file? well, it will come as no surprise that the extension is liquid. as you can see here I've just output for commonly used files from a Shopify theme index. dot liquid will be the homepage template. theme. dot liquid is a layout file and if you're not familiar with layout files, we do have a whole bunch of tutorials and screencasts relating to those on the Shopify partner blog and we will put those links in the video show notes as well. you'll also notike that we can append the dot liquid extension to both the and JavaScript files. now, obviously, when they are sent to the browser, they won't have the dot liquid extension, but what it allows us to do is pull in data from the Shopify platform into these partikular files, which can come in really, really handy. and yeah, you can use the same syntax, whether it be you know output or logic, within your CSS and JavaScript files, and obviously what gets sent to the browser is the compiled final output of those. so it's not just templates, you can also use it in those asset files as well. I also wanted to show you just what a typical template would look like. this is the aten browser. this is my preferred choice of text editor. you'll see that it's all syntax highlighted because I've installed the liquid highlighter package, which makes reading and working with your templates really, really easy and straightforward. you see, it's a mixture of HTML, these things like an h2 there, and it's got some liquid in between those two. and obviously at the time of rendering, if we had requested a product, a template for an active store, the, the product title would get replaced there with the actual products title as HTML and we'll look at that shortly. you'll also notike on the left. that's a very, very typical layout of a Shopify theme: just a number of folders and a number of templates and layouts and so forth. very, very easy to get started. you can obviously build on that as much as you want and have numerous multiple versions of a theme or, as in a layout file, or multiple versions of a product template that you can programmatikally request or request and apply to a partikular product within the admin as well. but I just want to show you that again, if you're new to liquid, I don't believe it all really Fox you. it's really just working out the syntax and then working with these small files to to incorporate the, the liquid code, into your templates. so let's have a look at that syntax. well, there are two main delimiters that you'll notike whenever you're working with a liquid file, see the double curly brace and the curly brace percentage. the first denotes output and the second on there, the calibrates percentage denotes. you'll also notike, when you're familiar with themes, that the all the objects. now, an object is another way of describing a variable, such as the shop variable. this will have a whole bunch of properties associated with it, such as the name, the address of the shop, the currency that the shop functions in and so forth, and we access those using the dot syntax. and again, this all be demoed shortly. we also have things like loops available to us that allow us to iterate over objects. so let's say a partikular products has a bunch of images associated with it. we don't a- we don't know how many- and B. we certainly don't want to be repeating ourselves in code. so loops allow us to access those images. just tell the template exactly how we want that HTML to be displayed and then not worry about how many they write. we'll just do it for us. we also have filters that allow us to manipulate output. a great example is something such as: a computer date will be stored in a partikular computer syntax, if you will. in the database, a filter allows us to output that in a partikular format that we want, that we choose, and not in that sort of computer database format. we have logic which allows us to actually control the output flow. so, for example, we can ask questions in our code if: if a product's available, do this. if it's sold out, do that, so it doesn't really influence what's displayed, more as in the actual output of the HTML, in what more allows us to control which chunk of HTML is output, or if a partikular piece of code is shown at all. and again, this will become apparent when we have a look. the final piece of the puzzle: our operators. operators allow us to compare things, whether that be a number or a string of text. so we can say something like: if the price is greater tha.

Shopify built a JS Framework // Hydrogen First Look

just when you thought there wouldn't be another javascript framework, along comes another javascript framework. this one's called hydrogen, and it's a react-based framework for building custom e-commerce sites using shopify. it's focused on server-side rendering, kind of like next js, but comes with a bunch of pre-defined components and hooks to manage the data and ui of a storefront. it was just announced yesterday, so let's put it to the test and see if it's something we would actually want to use. but first make sure to hit the like button and subscribe, and let me know what you think about hydrogen in the comments. your first question might be: what is the point of hydrogen? we already have next js and gatsby, both of which have e-commerce templates, and then shopify itself already has a ton of e-commerce themes. so where exactly does hydrogen come in? well, if you've ever built an e-commerce site from scratch, you'll know that it's extremely difficult, and that's why platforms like shopify, bigcommerce and squarespace are very popular. but at the same time, when you use a platform like that, your site has a tendency to feel like a cookie cutter template and it can be very hard to customize it. enough to break out of that. the cool thing about shopify is that it has a graphql api, allowing you to use it in a headless way. so hydrogen basically provides a streamlined way to get a server rendered frontend app up and running that connects to your shopify backend with minimal effort. in other words, it provides a starting point for building fully customizable storefronts. it's kind of like the ruby on rails for shopify development, and i only say that because shopify itself was built with ruby on rails. now let's take a look at the developer experience. the website is awesome and i actually really like the name hydrogen. it's not as cool as prometheum, but still way better than arsenic. create a new app by running npx: create hydrogen app. when you open it, you'll see a project configured with a lot of stuff here. the starter template it provides you with is definitely opinionated. you'll notike a shopify config file. you can swap out your own shopify info here to use your own products. the next thing to notike is a v config file. it uses beat as the build tool, which i really like because it's minimal, easy to use and fast. it also comes with tailwind by default, which i think is an interesting choice. i like tailwind, but at the same time it's pretty polarizing and i don't think a lot of people will actually want tailwind. i think plain css would have been a better default, but i can always just go and build my own javascript framework for something like that. now let's take a look at the serverjs file. as you can see, a hydrogen app is just an expressjs app with some hydrogen middleware, and it even includes a docker file that will run the server when you deploy your app to production. now the application code itself is contained in the source directory, inside of which you'll see a directory for components and pages. if we open components, you'll notike that some components end in dot client while others end in dot server. that's because the framework is leveraging server components in react. i toked about server components in my recent nextjs video, but basically they're just react components that can fetch data and be rendered to plain html on the server. if we take a look at one like the default seo component, you can see here that it makes a query to the shopify graphql api, but that query will happen on the server, allowing search engine bots and social media link bots to understand the content on the page. now one thing that's interesting here is that there are a ton of pre-built components in the framework. that's a bit unusual because most frameworks aren't really concerned about the ui, but hydrogen feels more like a cross between a template and a framework. like you have components for a shopping cart which you can then go in and customize as needed. personally, i feel a bit overwhelmed looking at all these components, but it's just in developer preview and i imagine they'll have a more minimal template in the future. now let's head over to the pages directory, which works just like next js, where the structure of the pages determine the actual routes or urls in the application. i like this approach and it's a lot easier than trying to configure something like react router. what you'll notike in these pages is that they use a custom hook from hydrogen called use shop query. the hook takes a graphql query and will automatikally fetch that data from the shopify api. that makes it very clear and easy to access the data that you need for the ui and once again, it's rendered on the server, giving you a search engine friendly web app, which is extremely important for ecommerce. now let's move into my final analysis. overall, i think hydrogen looks awesome, primarily because it looks very similar to nextjs. i think the starting point is a little too complex, but i'm guessing they'll have multiple different templates in the future, or maybe a cli where you can pick and choose the features that you want, kind of like nuxjs and the vue ecosystem. i think my biggest question here is why not just build this on top of next js, rather than build yet another javascript framework? oh, wait a second, i figured it out: shopify will eventually have its own hosting service called oxygen. i'm not sure if that'll be free or paid, but it looks like they're creating a model similar to versailles, where they provide an open source framework that funnels you into their own hosting service. there's nothing wrong with that, just something to be aware of. what's more interesting to me is that react server components are going to make it way easier for anybody to just create a server rendered react app without needing to rely on a bunch of weird abstractions. in the near future, you might just be able to build a simple react app with server components, then deploy it to a nodejs server, and that could lead to more javascript frameworks like hydrogen that focus on domain specific problems. i'm going to go ahead and wrap things up there. let me know what you think about hydrogen in the comments. thanks for watching, and i will see you in the next one.

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shopify variants - not a professional video

hi guys. ok, so now I made a video, hoping this works. so if you go into Shopify and you click on this little puzzle piece, for apps to come up. sorry, my internet is very slow right now, so you're gonna have to bear with me. let's see if it'll show the picture. it's very, very slow right now. I'm not sure what's going on, but you want to install infinite options- this one right here. so once that's installed, you will click on it. I'm very sorry for how slow this is being and I have no idea what's going on right now. and then these option sets are what you're going to look for. so you can go ahead and click new option set and I will, um, I guess, show you. I'll just remake one of mine. so you're gonna click Add rule. so when, when product tag is, and then whatever you want it to be. so I have monogrammed color right here. let me just show you guys that one. so pretend I made a new one. when tag product is monogrammed color to the field label, which is what's gonna show to your customer, like the header of it, there's gonna be monogrammed color and then the input type- you can have that be text- I don't know what large text is, numbers, I don't know what radio buttons is, checkboxes or drop-down menu. so if you want them to enter in- you know I could- they can have any color so they can type over here what color they want. or if I had um, like I have elephant colors, I have a drop-down menu because there's only these colors that they can select from. so they have to select one of those and then, whenever you finish doing whatever, you want it to be up here: text, drop-down check. if you have check boxes, if you know they could have more than one or something, they can check as many as they want, and my dogs are- you're gonna want to click show settings and you want to click require it. you want to highlight that. so required means you know they can't check out until they have that done. hi, so I will close that one up and show you one of my other ones: show toddler sizes for my shoes. same thing. I have a drop-down menu. this is what it looks like to them. and then, same thing, show settings, and I'm feelin aim is what its gonna show it checkout. so if you have um, a few things, like my elephants, it'll say, like you know, monogrammed color dot this and shoe size color dot dot this. and then you just want to make sure required is turned on. so save all your changes and everything. I didn't change anything of mine, so I'm not going to mess with that. and then you're gonna go to your products and if this were load, so this allows you to have as many variants as you want, because Shopify will only allow you have 107- really a hundred, it's um, they make every combination possible, so 100 goes up very quickly, um, so I'll go ahead and just make a new product really quickly and show you guys. I'll go ahead and edit this later to what I actually wanted to say right here. yeah, I want a little bit. I'm recording a video, sorry, um, so you want to drag, you know, your photos and whatever, and I'll put my other one in here too, and so then here's your tag. so this is how you get whatever you set that text. you want to remember what you said. you want to set to something very simple so you can remember it. don't set anything. you know I you have to go back and forth to remember it, so I'll just play around with these. isn't what I would actually use, but, um, well, for one of them. I would for my rhinestone colors. I don't know where that picture is right now for me to show my options, but, um, so I type Brian stone colors, and then I don't know I can do. I think I have birth day, as another for my elephant. so we'll just mess around with us, just show you guys. um, you know, whatever, I'll just play with that, play with that, and then you can also still add your variants here. so I am going to, since there's only six colors that I offer, I will go ahead and do that here. I can't think of what they're called that black, and it was last one, great. so you can stop a few down there and I'll do save product and we're taking a long time to load again- and then I'll click view and so it's going to show those two tags. it'll show their variants. once I view it I'll let these finish loading really quickly. so even though they're not showed down here and the variants, they will pop up. so let me see if I can beam. it now reminds being a little slow, so they might not show up right away on the side, but on a normal computer they will are not normal, but when my Internet's working properly, they pop up right away. it's not delayed or anything. I really have no idea why this is taking forever. all right, so the first that's gonna show up just because it's from the store, but the other ones will show up eventually. normally they'd be there right away there. so since I had typed birthday and that's one of my tags, and in the app I have to enter this is my birthday, I have to choose a color, which normally I have a chart, a picture, that's a chart, but I just can't find it right now. and then they have to choose a color, Add to Cart, and then I'll show you what it looks like to us. when it comes to us, yes, Add to Cart, come on. so how I told you what that field name was, how I said: you know, show whatever. so that's what that means: it shows that part. so you know you don't just get all these random. if you have a few numbers or something like if you had different, whatever anything with numbers, you want to be like, what is that number relate to? um? so hopefully this helps. I hope this video works. you have any questions? let me know. and then also the other thing that I had to mess around with for my elephants is getting them in order. so it wasn't, you know, like elephant color and then length and then monitor thread color and then day. I kind of wanted the colors all be together and then I wanted the length, that wait, the birthday and all of the information to be in order. so how I got them to go in the order I wanted was I went back to the app and then I don't know if I can just tok faster- I just clicked and dragged the option. sets are renamed. I'm actually maybe so you know it. 1 through 12 was in the order that I wanted them to show up. her, like my monograms. I wanted the first name to be first, middle name to be middle and last name to be last. so first name is 5. I don't know why there's a row 7. I think once wispy it's still working. but I'll call it 8, just put them in. you know numerical order. and it was: how do you want you 3/4 cuz those are everything else, but just whenever you use those, this will go lower or this will come first, then this would and then this would, even though there's not a six. I hope that makes kind of sense if I were to put elephant colors into my, into my shoes. all right, let's do wears. what do I have is a six. maybe I don't have six. you can really change them anything. see, they're not that big of a deal. 13 and 13, but if you need to rearrange, that's how I did. I just numbered them differently in that that seemed to work for me. so hopefully this all makes sense. please let me know if you have any questions. this is my first ever video. I've no idea what I'm gonna sound like, so hopefully it's. hopefully it's okay. alright, goodbye.

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THE EVOLUTION OF SHOPIFY

I'm gonna give you the history on Shopify, but before I do, it makes sense to understand where we are in the lifecycle of e-commerce platform. so right now in our community we have three big new shopping cart platforms. we have shopify, bigcommerce and Volusion and they've kind of emerged after the legacy era of shopping carts. now I kind of look at it the same way that the electrical grid in the United States is not quite as good as the electoral grid in Asia, because they got to see us build our electrical grid and then they built theirs from there. so they got to look at all the problems we were having and then build their grid with all those problems in mind. when I started in e-commerce, there were only legacy platforms. it was Yahoo and there was Magento and there was X cart and it was shopsite and there was like these, these platforms that that are not quite as good as the platforms that we have today for a number of reasons. but what happened with the way Shopify came into existence is that the initial developer, the initial coder, the, the owner, one of the owners of Shopify- was looking at these platforms for his own e-commerce business and he didn't. he found them lacking, so he built Shopify out of that. he built this platform based on his own needs as an e-commerce merchant. now the cool thing about Shopify, as I mentioned, is that their focus is on making sure that they have the best product out there. so they understand that they're not the best at email marketing, like Aweber is better than Shopify at email marketing- so Shopify doesn't try to build that into their tool. they don't try to build that into their system. they just have an open third-party app network where you can layer on all these kinds of things- email marketing and live chat and follow up. so they have a really wide, open third party app network and things plug easily into shop Shopify. they also have, in my opinion, the best pre-done theme network. so if you want to start an e-commerce business and you want a pre done, pre designed, high level ecommerce theme, Shopify has the best platform or the best marketplace for those themes. so I flew up here to shoot some video for Shopify's ecommerce university, which is their their way of providing educational content for e-commerce merchants that use Shopify, and I'm getting a chance to look behind the scenes at their company culture and how they treat each other and how they work together at their platform in a way that I've never, I wouldn't have a chance to- just by logging in and playing around with it like I'm getting to look behind the scenes at what they're actually up to them, what they have coming down the pipe, and I can tell you that I'm very, very, very impressed with Shopify. so I want to take you now behind the scenes, show you a little bit of their headquarters, show you some of the cool things that that are going on here and just give you a look into what's going on in this really cool ecommerce company in our community. I think this is fun to have a look at the companies in our community that are doing innovative and cool things and and when their goal is to support us, they want to come up with the best possible product for e-commerce merchants. they want to have the best product so that we have the best experience and have the best chance of being successful with our e-commerce businesses. so let's go now and have a look at the Shopify headquarters. so I'm at the first stop. we're gonna do multiple stops around it, Shopify, because the way they have this done is they've gotten the second floor and the third floor now of a building here in the downtown marketplace. by the way, I'm in New York City. I had no idea how close Ottawa was and how cool it is here, but they've got the second and third floor of this building and they have it broken up into this circle where it's like a Center in the middle. and then you go around this circle and there's all these different meeting rooms and we are at the first stop, away from the video studio where we just were shooting that intro, and it- this is a sleeping room. this is this is a sleeping room. I think they even hire massage therapists to come in and like give their employees massages. what's cool about a company like this? you can tell a lot about a company when you look at how they treat their employees, about how they, how they are to the people who work for them, and one of the interesting things I think about Shopify is that they're not super focused on. you must work 9:00 to 5:00. you must work X number of hours. what they're focused on is if you're an employee or if you work with this company. from what I gather and from what I've been told, is it's more about: can you get your job done, and this is how I run my business as well- this is how I run my employees- is. I don't care how long it takes you, I don't care how you do it or when you do it, just that this is the goal we want to accomplish, and are you going to be able to get there before our deadline? so they've got cool stuff like a nap room. like maybe you're having a tough day and you need to take a little 15-minute power nap. they've got a place to do that and I think that's really cool. so this is the NAP room. now we'll move on. I think our next stop is gonna be in the little in the lunchroom and there may people- may even be people eating lunch. I think I hear them. so let's head on over there. okay, so that didn't go quite as planned, but they have a slide. this is this is they have a slide in this. we're in their lounge right now, where the lunch is over here, and they've got a slide up there. it took a lot, from what I've heard, it took a lot to get this slide put in. there's all kinds of zoning issues when you're gonna have a slide in a business, but they've got a slide in their lunchroom. so when you're having lunch if you want to go play, and I think that's, I think the point here is that they have some focus on play. play is such an important part of putting together a good work environment, allowing people to play with each other and and having you know some level of fun. and I just ate, I just ate it on that slide and I would. I mean, I'm not gonna cut that out, but that wasn't. I was not intending to fall down like that. but let's take a look at this at this lunch room. that learn. I want to show you the lunch. they do catered lunch every single day. check this out. I'm a fan of sushi, so every day if you work at Shopify, you come in. they've got fresh lunch for you, made hot, all kinds of fancy stuff. and what's what's cool about this is I'm a vegan. right, I'm vegetarian. I mean, I think any diet is awesome. I choose to eat vegetarian. I've not. I've been here two days now. there's there's been vegetarian food, so they're catering to everyone sushi. it's pretty fancy. I'm just gonna grab a piece. Oh, Mikado sushi. now, what else is cool is that they don't waste this food. at the end of the day, they'll pack it all up and they'll put it in this fridge over here and you can take it home so you can have lunch made for you hot and fresh every day and then you have dinner catered for you. so the other, the other thing that I think is interesting is if we look around this lounge- and I don't know if we'll be able to pan to that shot- because they have multiple little spaces where you can hang out. so if you, let's say you're, you're working really hard on a lunch meeting, you want to move and have your pod, eat lunch together and work together. it's not just like a big open cafeteria space. they've got it really well laid out. so whoever designed this place was really smart and was thinking about the company culture and was thinking about people being able to eat and work together. because you know when you send people out for lunch they it's kind of smart, they just like detached from work. but if you have lunch catered at, if you build that environment in here, it's actually ends up being more productive and more fun for the folks in your company. so something to think about: in your company you may want to feed your employees lunch, okay. so this i

WhatsApp Shops, 1-Click Upsell on Shopify, New Ecomhunt Exciting Features, And is Crypto Dying?

hey, what is up you guys? how is it going? welcome to the e-commerce youtube channel. my name is sherban and i will be your guide for this video now. as i told you in the past videos, we're gonna do this type of video once every single month, meaning that in this video, i'm gonna give you, like a general uh news information of what's happening around the world, stuff that you should know, big stuff that's happening around the world that you should know and that will help you a lot. now in this video, first of all, we're going to tok about something big: facebook wants to launch a whatsapp shop. that's amazing, because everyone that i know has a whatsapp app installed on their phone, and this is pretty useful because it basically gives you like a new platform as a store owner to sell your products and- and it's directly on whatsapp- right, you can sell your products on whatsapp, you can have a store in there and everything. that's amazing, so make sure to watch it. next up, we're going to tok a bit about crypto. crypto is pretty hot right now. there's a lot going on in the crypto world and i think that there are things that if you, if you calculate correctly and if you learn correctly. you can benefit, uh from from this crypto mania in the future, and i think that you should watch that as well. third of all, shopify has a new beta: one click post purchase. that will help us a lot as store owners, because it will let our customers to only one click post purchase- no apps, no, nothing, no hassle- and that is pretty amazing news for shopify dropshipping store owners. that is pretty cool, so let's tok about that as well. and fourth of all, make sure to watch everything until here, because i'm gonna- like you need to sit down on chair- because i'm gonna blow your mind. first of all, in the end of this video, we're gonna tok about new e-commerce updates. now you are getting used to the e-common being the best platform in the world when it comes to finding winning products. now we're going to give you way more than that. we have a lot of updates coming on and we have worked on a lot of new stuff that will benefit you a lot and that will take ecomhan to the stratosphere with a big rocket, just like jeff bezos. make sure to watch this video until the end, because there's a lot of useful information in it and you will learn a lot from it, and at the end of the video, you're going to find a surprise as well. so let's get this video started, guys. so, guys, let us tok about the big elephant in the room. first. facebook is going to launch the possibility for you to open up a whatsapp shop. now, what is that and what does it mean? i want to introduce whatsapp to you. i'm sure that 99.9 of you guys watching this know what whatsapp is. whatsapp is this app that everybody has on their phone that helps them communicate with other people. now, statistikally, last time i checked, whatsapp had more than 2 billion active users, meaning more than like 30 percent of the population of the world somewhere around that. that's huge. that's, that's enormous. right. when facebook is going to launch this, this possibility to have stores on whatsapp, everything will be changed, because you will basically have a new platform to run your business on, and that is amazing. and and a really interesting fact is the fact that, uh, whatsapp users are more than facebook or instagram users, mainly because you don't have to socialize. nobody is following you, nobody is, uh, checking you out, nobody's toking, you know. you don't have to post pictures and something like that and brag and and nothing that involves like facebook or instagram or any kind of traditional social media app. whatsapp is only used for texting and now facebook is is putting stores behind those tactiks and you will be able to operate as a business from a whatsapp account, and that is amazing. so people who search you on whatsapp will be able to see your store from the app and a lot of people who don't have facebook, don't have instagram, will be able to see stores. right, because when you see an ad on facebook, you go on that. uh, you click on that ad and you see what the store has to offer. you buy it or you don't buy it. after that, you're gonna get retargeted. but what if you don't have facebook? have you thought about that? if you don't have facebook, you will not see the ad, you will not go on the store, and there are quite a few people who don't have facebook and they don't have instagram, and this move is pretty important because these people will see a store for the like the first time in their in their lives. they will see ads and stores and products on whatsapp and that is. that is. that's really nice. it's something new that will get people's attention and the engagement. in my opinion, the engagement will be a lot higher, because people are not used to this. it's something new to them, and the people who are using whatsapp on a daily basis will see that something new is happening and they will be excited for that, and there's some money to be spent there as a customer. now i want you to know that facebook is not doing this worldwide. they are only doing a test. they did something like this back in december, i think, in india, and it went amazingly. it it skyrocketed, uh. it gave the stores the possibility to post some products and people were able to add it to the cart and purchase it straight to the whatsapp, straight from the whatsapp app, and that was groundbreaking at that time. it worked really well, and this is why facebook is thinking about going, uh, growing bigger and and going full throttle with the whatsapp shop thing. now, the thing is that it will only be launched in the united states. so you guys who are watching this video, if you're from the united states, keep your eyes open, keep in touch and and always look for updates, because this will be huge. other other other followers that are from other parts of the world. you keep your eyes open as well, because this will be huge and once the the people from the united states will will see how this works out for them. uh, you will see from their experience how does it work and you will be able to get ready and to know what to expect, because if it will work on on in the united states- uh, of course, facebook is not stupid, right? if something works really well for them, they will implement it further in the rest of the world as well. so so you can, you can expect that now. until then, i would recommend you to have like a, a whatsapp account linked to your shopify, and have like a whatsapp account of your business and slowly start to be in the zone and be there, learn about this and wait for the news to come, and once the news comes, you will be among the first businesses to know about this and you can easily launch your store, uh, on whatsapp. now, the thing is that if it launches in the united states, you will see a lot of videos on youtube, a lot of artikles on google of businesses that are operating their stores on whatsapp from the united states. once this launches, and this way you will know a lot more stuff about it and you will be able to follow what other stores are doing and be able to note it down on a piece of paper and be ready, get ready for when it launches. now this is an artikle for from facebook- uh, it's aboutfacebookcom, and you will see that it was posted last month. it says new ways to shop for products you love across our app. now this is toking about three different things. we are only interested in the first one. shops is expanding to whatsapp and marketplace. this is good, because marketplace as well. marketplace was a place where you could buy stuff for free. it's, uh, it's it's like a marketplace. that's exactly what it is. you go in the marketplace and you find people around you selling their stuff and you're gonna be able to meet up with them and buy. now, facebook didn't quite monetize on that and now it wants to do um, the same as as with the whatsapp stores. they are going to be launched at approximately the same time and you will have basically two new channels of of of showing your shop and showing your produ.

How I Manage 20+ Different Shopify Stores

everybody knows, this is the greatest time to make money online. i know that. you know that i actually caught up on instagram back in 2017 and by now, i've been able to generate millions of dollars for my clients. at the age of 22, i notiked. i said the word client, and that is because to make money on ecom, you don't necessarily have to have an e-commerce store. you can simply help others scale their store right. so if that's you, if you're looking to work with other brands and manage other e-commerce stores, i want to show you exactly what i've been able to develop over the past six years that allows me to run this brand profitably. and maybe that's not you. maybe you have your own e-commerce stores. you don't want to manage other people's stuff, but at one point, you want to not have to run everything yourself, right? you want to build a team. you want to have a company, a real business, where you can step back and still make money. well, this video is going to show you exactly what you need to have in place in order to do so. so let's get into it. but first let's address the elephant in the room. a lot of people are going to say: well, if you're so good with scaling brands and whatnot, then why don't you have your own e-commerce brand? a lot, a lot, a lot, a lot, a lot- and the reality is i do. i started a small drop shipping store, i think, last week. we did about like close to two thousand dollars, so i posted screenshot right here. i'm just waiting on inventory, so i only had the ad set for two days, but the reality is that i was kind of forced to be in the position that i am right now, where i run ads for other people. you see, back in 2016, when i started my first drop shipping store, i had a month when i did 33 000 in sales, um, selling just one product. i actually did a whole video about what the product was and you could watch it by clicking right here. don't click on the link just yet. just right click on it so that you can open it on a new tab. that way, you can finish watching the video that we're toking about right now and at the end you can go back to that one. and if you haven't yet, please click the like button and subscribe and let's get back to the video. going back to the story, like i said, i made 33 000 in one month, but the next month i actually logged 6 000, and the reason being is i got scammed by my supplier. he was sending fake tracking codes to my client, so i was getting hit with refunds and chargebacks and a whole bunch of stuff. so i had to shut down the whole story and so i was left with the skill of knowing how to run ads but no capital to run my own store, and that's why i started running ads for other people and voila, that's how i ended up here running stores for other- you know, ecom store owners. so after several years of doing this, you know i've developed a team to be able to do this at scale and profitably for my clients, and when i was thinking of making this video, i look back then. there's really five key pillars that have allowed me to do this at a high scale, like i'm doing now, and those are the five things that i want to share with you. number one: picking the right brands to work with. number two, having proven frameworks that allow you to scale these brands. number three, building the right team. number four, having the right assistance is in place. and number five, communication with your clients. so let's dive into each one of them for picking the right brand. you know what i came up with. first, i don't work with drop shipping stores regularly. the reason being is these people usually don't have any money for ads. and you're going to need money for ads and you know they just have no clue how to run a business. and they come to you. they want to pay you 1500- 2 000 a month for you to basically build a business for them, and that's just. it just doesn't work, right, so i don't work with um drop shipping store. the second thing that i look for- when you know, examining a client and whatnot- is i want to work with stores that are product focused, and these are essentially. the owners are obsessed with the product, right, they created it because of a problem they sold themselves or they saw a need in the market and they developed this thing for years. it could be a clothing item, it doesn't really matter. the point is that they're obsessed with the product and because they are, they go crazy with content, because they know how to, you know, bring their product to life, how to showcase it, all that stuff. they obsess over the customer experience. they want people to have a really good time, you know, buying the product, using their product. all of that stuff, the packaging, the emails, all of it is on point and these are things that you need to have a really good brand. so you, as somebody that you know, might want to run, uh, multiple ecom stores. those are things that you cannot build for your clients. they have to be about the product, they have to want to advertise this thing. they want to, you know, want to have their customers have a great experience. so, um, don't shortcode it right, like just look for clients that are product focused and that the last thing really with this is you want to have some sort of tangible success. so, for the stores that you work with, you want to make sure that they've already proven that there's a demand for their product, essentially right. so, um, you know, these are usually making like five, ten thousand dollars per month. that you're they don't, they can't scale and that's why they're coming to you, but at least you know that they already make money, okay. second pillar is the framework, the proven frameworks and the developer process. it's usually testing three specific types of campaigns, no matter the niche. we have a top of the funnel, a middle of the funnel and bottom of the funnel. on each one of those, we're testing specific types of audiences and the specific content pieces that we put out there. keep in mind that you you need to have a proven system and if you want to use mine, you can just click on the link on the description and grab my. uh, you know what i just showed you now, building the right team. this is probably going to be one of the hardest thing you do, because you're dealing with people right now. at this point, it's not just about you and your work ethic, it's about other people's work ethic, and you're going to encounter tons of issues with people being unreliable, people lying on their resumes, the language barrier, right, if you're going overseas for some of these um talent. you're also gonna have issues with time zones where you know these people might be 11, 12 hours ahead, so the communication is really like one day apart. uh, so let's just assume you know you could break through all of that. it's going to take time. there's really no shortcut to that. my team is composed by these key individuals and- quick disclaimer- i actually had a team of about 18 people and i downsized because, in reality, i didn't need all of that. so these are the key individuals that you probably need. based on my experience, these are the people that really run this whole show. so i have media buyers. these are the people that go into the facebook ads manager or the google adwords and actually set up the campaigns. they know how to optimize it. i have a copywriter. this is a person that helps me sell the product in writing, right? so they write the facebook ad copy or the product description or, if we're doing a landing page, to write the copy on the landing page. outside of that, i have a graphic designer- pretty self-explanatory. they help us create cool graphics for our clients. i also have a email marketer and these people- you know, it's two people really that i have there- but they help us continue to scale our clients by leveraging their list, their subscriber list- right, you just continue to sell stuff on the back end via email. i have a project manager, and this person is like the glue of the whole thing, right. they make sure that people are doing what they're supposed to do, that clients are getting communicated, that projects are moving forward, that we're o.