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Published on: August 5 2023 by pipiads

Hello there, welcome to the Google Ad Manager course! This course is a multi-video course where you will find all the videos arranged in a playlist. To be honest with you, I have worked with numerous ad tech and digital marketing platforms, including all the platforms in the Google Marketing Platform suite, as well as platforms from Oracle and Adobe. However, this particular platform, Google Ad Manager, is my favorite. I have dedicated three years of my life and career to this platform because it is so interesting and there is so much you can do with it. This skill set is also very niche. So, let's dive right into my laptop and screen so I can take you through it.

- Google Ad Manager is an ad server and ad management tool used to monetize websites and apps.

- It was formerly called DFP or DoubleClick for Publishers.

- This course will cover everything about Google Ad Manager, from running and optimizing campaigns to setting up monetization deals.

- There are great job prospects for those who are skilled in Google Ad Manager, including working for publishers, technology companies like Google, and consulting firms like Accenture.

Main Uses of Google Ad Manager:

- Monetizing websites and apps by displaying ads from various networks and direct advertisers.

- Managing and optimizing ads to maximize revenue.

- Providing analytics and reporting on ad performance.

How Does Google Ad Manager Fit in the Programmatic Ecosystem:

- Google Ad Manager is a part of the programmatic stack provided by Google.

- It fits in between advertisers who want to show ads and publishers who have inventory (ad slots) on their websites.

- Advertisers use demand-side platforms (DSPs) like DV360 to create campaigns, while publishers use supply-side platforms (SSPs) like Google Ad Manager to sell their inventory.

- The transactions between advertisers and publishers happen through ad exchanges, with Google Ad Exchange being one of the largest.

Who Uses Google Ad Manager as their SSP:

- Many popular publishers, such as BBC, Times of India, and New York Post, use Google Ad Manager as their SSP.

- You can check if a website is using Google Ad Manager by adding ?googfc to the end of the website's URL.

In conclusion, Google Ad Manager is a powerful tool for monetizing websites and apps. It is widely used by publishers and offers great job prospects for those skilled in its use. By learning Google Ad Manager, you can become an expert in a niche technology that has numerous opportunities. So, let's continue with the first video of this series, where we will dive into the introduction to Google Ad Manager and cover basic information, its role in the programmatic ecosystem, and its main uses.

#TalksatAndela with Svetlana Lekoska Product Manager - Truecaller

Welcome to this article on the importance of using data to build products. In this article, we will explore why relying solely on intuition is not enough and how data can help us create products that users love. We will also discuss common biases in product development and provide tips on overcoming them. Additionally, we will explore the role of experimentation and user research in product development. So, let's dive in and discover the power of data-driven decision making!

Why Can't We Rely Just on Intuition?

Intuition is essential in decision making, but it needs validation. It is based on our experiences, observations, and feelings. While it can be valuable in certain situations, it is not enough to rely solely on intuition when building products. Here's why:

1. Subjectivity and Bias: Intuition is subjective and can be influenced by biases. Our personal preferences, beliefs, and past experiences can cloud our judgment and lead to biased decisions.

2. Limited Perspective: Intuition is limited to our individual knowledge and understanding. It may not capture the full picture or consider diverse perspectives.

3. Lack of Evidence: Intuition alone lacks concrete evidence to support decision making. Data provides objective information that can validate or challenge our intuition.

Overcoming Biases in Product Development

To build products that cater to user needs, it's crucial to be aware of and overcome biases. Here are some common biases in product development and tips to overcome them:

1. Confirmation Bias: The tendency to seek information that confirms our existing beliefs. Overcome it by actively seeking contradictory evidence and diverse perspectives.

2. Anchoring Bias: The reliance on initial information when making decisions. Overcome it by considering a wide range of data points and updating your perspective as new information emerges.

3. Availability Bias: The tendency to rely on readily available information. Overcome it by seeking out new and diverse sources of data and avoiding over-reliance on anecdotal evidence.

Finding Signals in the Noise of Information

In today's data-driven world, there is an abundance of information. To extract meaningful insights, we need to identify signals amidst the noise. Here are some tips:

1. Define Clear Objectives: Clearly define what you want to achieve with your data analysis. This will help you focus on relevant information and filter out noise.

2. Use Visualization Techniques: Visualize your data using charts, graphs, and other visual representations. This makes it easier to identify patterns, trends, and outliers.

3. Apply Statistical Analysis: Use statistical techniques to analyze your data and identify significant correlations or trends.

The Power of Experimentation

Experimentation is a vital component of data-driven decision making. It allows us to test hypotheses, gather data, and iterate on our product. Here's why experimentation is prime:

1. Risk Mitigation: By conducting controlled experiments, we can minimize the risks associated with launching new features or making significant changes to our product.

2. Data Validation: Experiments provide objective data to validate or challenge our assumptions and intuition. This helps us make informed decisions based on evidence.

3. Continuous Improvement: Through iterative experimentation, we can continuously improve our product based on user feedback and data analysis.

The Role of User Research

User research plays a crucial role in understanding user needs, preferences, and pain points. It provides valuable insights that inspire and empower product development. Here's how user research can benefit your product:

1. Empathy and Understanding: User research helps us develop empathy for our users and understand their needs, motivations, and behaviors.

2. Validation and Feedback: By involving users in the development process, we can validate our assumptions, gather feedback, and ensure that our product meets their expectations.

3. Iterative Design: User research allows us to iterate on our product based on user feedback, ensuring that it aligns with user needs and preferences.

In conclusion, data-driven decision making is essential in building products that users love. While intuition is important, it needs validation through data analysis. Overcoming biases, finding signals in the noise of information, conducting experiments, and incorporating user research are key elements in creating successful products. By embracing data and combining it with intuition, we can make informed decisions and deliver exceptional user experiences. So, let's harness the power of data and build products that truly resonate with our users.

#TalksatAndela with Jossif Tomash - Release Manager at Truecaller

Welcome to today's webinar on release management. I am excited to introduce our speaker, Joseph, who has extensive experience in release management, having worked with companies like Skype, Microsoft, and GroupMe. Currently, he is focused on shipping high-quality updates to over 200 million users every week. If you want to learn how to orchestrate releases at scale, Joseph is the person to listen to. So, without further ado, let's dive into the world of release management.

Creating Order from Chaos: Why Release Management Matters

- Stability: Release management reduces emergency incidents and bugs in production, leading to greater stability.

- Improved Quality: By incorporating release management, you can ensure improved quality over time.

- Flexibility: Release management allows for quick incorporation of emergency fixes and change requests.

- Fast Feedback: With release management, bugs and issues can be found and fixed earlier in the development process.

- Smooth Rollout: Release management eliminates the need for batched production versions, resulting in a smoother rollout process.

- Predictability: By implementing release management, the release process becomes more predictable and structured, leading to higher throughput.

- Simplified Coordination: Release management simplifies communication between different teams, reducing stress and improving coordination.

- Change in Mindset: More frequent versions and updates reduce stress and pressure caused by big releases.

- User Feedback: Release management enables quick feedback and allows for changes to be made as needed.

- Standardization: Release management enforces standardization, which is crucial when working with multiple contributors and teams.

- Dynamically Evolving Code: Release management accommodates the constantly changing nature of code, creating a healthy development environment.

Implementing Release Management at Truecaller

- Truecaller: A Swedish company founded in 2009, Truecaller has grown to become a leading app for caller identification and blocking.

- Impressive Metrics: Truecaller has over 230 million monthly active users globally, with offices in Stockholm, Africa, and India.

- The Truecaller Platform: Truecaller offers a range of services beyond caller identification, including messaging, voice over IP calling, and payments.

- The Future of Truecaller: Truecaller aims to become a platform that protects and assists users in their day-to-day operations.

The Value of Release Management

- Stability: Release management ensures stability by minimizing emergency incidents and bugs in production.

- Quality Improvement: Release management leads to improved quality over time.

- Flexibility: Release management allows for quick incorporation of emergency fixes and change requests.

- Fast Feedback: Release management enables bugs and issues to be found and fixed earlier in the development process.

- Smooth Rollout: Release management eliminates the need for batched production versions, resulting in a smoother rollout process.

- Predictability: Release management makes the release process more predictable and structured, leading to higher throughput.

- Simplified Coordination: Release management simplifies communication between different teams, reducing stress and improving coordination.

- Change in Mindset: More frequent versions and updates reduce stress and pressure caused by big releases.

- User Feedback: Release management enables quick feedback and allows for changes to be made as needed.

- Standardization: Release management enforces standardization, ensuring consistency across teams and contributors.

- Dynamically Evolving Code: Release management accommodates the constantly changing nature of code, creating a healthy development environment.

Release management is a crucial aspect of software development that brings stability, improved quality, and flexibility to the release process. By implementing release management, organizations can ensure fast feedback, smooth rollouts, and simplified coordination. Truecaller's success in release management highlights the value it brings to the development process. So, embrace release management and reap the benefits it offers.

Hulu ads manager | Hulu self service ad platform |hulu ad manager

Hello everyone! Hi, how are you? Hello ad manager. Uh, first of all, I have a step-by-step setup guide to Hollow Head Manager of Beta Service. Ad Manager, can you customize how you are streaming? You have it's CNB2, connect with your ordinance on your new self-service advertisement platform, RSVNow, for early access to our beta program. How to, how it works, and then click. How does it work? How it works: stream your ads platform that offers current TV hits in classic favorites. Nppage virtually Hollow Orange Organizer Manager, your schedule choice when one to advertisement advertising campaign to run. Setup two, and setup theory, set your budget, get started of minimum spend and fifty hundred dollars per campaign. Upload your ads for review, upload and ads, and get approved within 72 hours. Setup five, pay with your credit card first, your secure payment of any major credit card, and this of beta version and success story. Hollow Ad Manager is a success story performance. Excited by exponential, all Instagram accounts will be 1500 followers to an hour off. And this scroll down and check this all service and events. That's been clicked. Events, theory-based events of going green. This is based off and start streaming your ad now. This and creative hub, and this creative hub discovery, discovery, and this upgrading aids of streaming TV. This playbook for video advertisement and teach space for your heads and get skin on this ad teach space bit rate accepted ratio files format and more. This of sign of this beta program and collect this up, this form get started with Hollow Ad Manager. These are beta versions of new sales service platform. First name, last name, business email, business phone number, and choice and full form fill and this submit RV and Holo Ad Manager will be click in this dashboard. Thank you for watching this video.

How To 3 New Truecaller Best Secret Tracks / Any Android Mobile In Bengali / By Tech For Rohit

Foreign Music has become increasingly popular worldwide, with artists from different countries gaining global recognition. This article explores the impact and significance of foreign music on a global scale, highlighting its diverse genres, cultural influence, and the role it plays in promoting cultural exchange.

1. Diverse Genres:

- From Latin beats to K-pop, foreign music offers a vast array of genres that cater to various musical tastes.

- Artists like Shakira, BTS, and Despacito's Luis Fonsi have successfully integrated their cultural roots into their music, creating a unique blend that captivates audiences worldwide.

2. Cultural Influence:

- Foreign music acts as a medium for cultural expression, promoting understanding and appreciation of different traditions and lifestyles.

- Through songs, artists convey their experiences, values, and social issues, providing a glimpse into their cultural backgrounds.

- For instance, Nigerian Afrobeat music showcases the country's vibrant culture, while reggae music represents Jamaica's rich history and struggles.

3. Role in Cultural Exchange:

- Foreign music acts as a bridge between different cultures, facilitating cultural exchange and fostering unity among nations.

- Collaborations between international artists promote cross-cultural understanding and create powerful musical experiences.

- Examples include Ed Sheeran collaborating with Italian tenor Andrea Bocelli, or Justin Bieber teaming up with Colombian singer J Balvin.

4. Impact on Local Music Scenes:

- The popularity of foreign music has had both positive and negative effects on local music scenes.

- Local artists have gained exposure and opportunities to collaborate with international artists, broadening their reach.

- However, there is a concern that the dominance of foreign music may overshadow local talent, leading to a homogenization of the music industry.

5. Global Music Consumption:

- The rise of streaming platforms has facilitated the global consumption of foreign music, breaking down barriers of language and geography.

- Artists who sing in languages other than English, such as BTS or Daddy Yankee, have topped global charts, proving the universality of music.

- This increased accessibility has allowed fans to discover and appreciate a wider range of music from around the world.

Foreign music's popularity continues to grow, breaking down cultural barriers and uniting people through a shared love for music. Its diverse genres, cultural influence, and role in promoting cultural exchange make it an essential component of the global music landscape. As fans, we have the privilege of experiencing the beauty and power of foreign music, fostering a more connected and understanding world through its universal language.

Facebook Admin Access to Business Manager (Ad Accounts, Pages, Pixels, and More!)

How to Give Access to Your Facebook Ad Account Pages Settings

In this article, we will discuss how to give access to your Facebook ad account pages settings so that someone else can run your ads. It is important to follow these steps correctly to ensure smooth access for others.

Step-by-step Guide:

1. Log into Facebook: To begin, log into your Facebook account by entering your credentials.

2. Access Ads Manager: After logging in, click on the menu button and scroll down until you find the Ads option. Click on it to open Ads Manager.

3. Business Settings: In Ads Manager, click on the three lines icon to open the drop-down menu. Go to All Tools and click on Business Settings.

4. Select the Correct Account: If you manage multiple business accounts, make sure to select the correct one that you want to give access to.

5. Add People: In the Business Settings, click on People and then click on Add. Enter the email address of the person you want to give access to and select Admin Access. Click Next.

6. Select Pages: Choose the specific pages you want to grant access to. If it is a new page, it will be listed here. If it is a classic page, find it in the list. Click on Manage Page to grant access to that page.

7. Add Account: Next, click on Add Account and select the ad account that you want to provide access to. If there is an associated catalog or app, check the relevant boxes and select the appropriate access level.

8. Manage Pixel: If you have a pixel, search for it and select Manage Pixel. Make sure all the necessary settings are in place.

9. Invite: Once everything is set up correctly, click on Invite to send the invitation email to the person. If the invite doesn't work, click Done and resend the invite.

10. Resend Invite: If the person didn't receive the invitation email, click on Resend and share the link manually through email, text, or messaging.

11. Cancelling the Invitation: If you wish to revoke access, click on Cancel to cancel the invitation.

Giving access to your Facebook ad account pages settings is a simple process that involves logging into Facebook, accessing Ads Manager, and adding the person with their email address. Make sure to select the correct account, pages, and ad accounts to grant the appropriate access. Resend the invitation if necessary and cancel it if needed.

New Earning Trick Daily 50USD With Online Viral Marketing Video |sukhramdigitalmarketingcourse part6

Finding hot content for effective viral marketing can be done in two ways - the hard way or the shortcut. In this article, we will discuss both methods in detail and provide tips for successful content discovery.

Manual Filtering Process:

One way to find targeted content is through manual filtering. Start by using the Google Keyword Planner tool to generate a list of related keywords. Once you have the list, filter it based on accuracy and specificity to your niche. Use these keywords to search for social media accounts on platforms like Facebook or Twitter. Filter these accounts based on their description to ensure they are in your target niche. By the end of this process, you should have a clean list of social media accounts from your niche-specific competitors.

Finding Competitors and Fan Accounts:

When going through the social media accounts, you will come across two types - competitors and fan accounts. Competitors are self-explanatory, but fan accounts are non-commercial accounts started by people who are emotionally invested in your niche. These accounts are valuable as they share their interests and enthusiasm. Make sure to gather a list of both competitors and fan accounts.

Analyzing Content:

Once you have a massive list of niche-specific social media accounts, analyze their content. Look at the number of times their content has been shared or retweeted. Pay attention to pictures, videos, interesting links, picture quotes, or any other type of media that resonates with the audience. This process requires time, knowledge, and knowing what to look for.

The Shortcut - Buzzsumo:

If you don't have the time or patience to manually find niche competitors and their content, Buzzsumo is a handy tool. It scans major social media platforms for content related to your niche keywords. This saves a tremendous amount of time, effort, and frustration.

Preparing Your Links:

Once you have filtered the most viral content from your competitors, copy their URLs and create an excel sheet. On the right side, find the description or title for each piece of content. These materials will be useful for your own content creation.

Finding hot content for viral marketing can be a time-consuming process, but it is crucial for success. Whether you choose the manual filtering method or the shortcut with Buzzsumo, understanding your niche and analyzing competitor and fan accounts is essential. By utilizing these techniques, you can create engaging and shareable content that will help you achieve your viral marketing goals.

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