trueview video discovery ads run on:
Published on: January 14 2023 by pipiads
Table of Contents About trueview video discovery ads run on:
- YouTube TrueView Discovery Ads
- YouTube TrueView Video Discovery Ads Tutorial - TrueView Discovery Ads Explained
- Google Ads Tutorial 2021 | Youtube TrueView Discovery ads | TrueView Video Discovery Ads Setup
- How To Create YouTube TrueView Video Discovery Ads
- YouTube Discovery True View Ads: The Ultimate Guide to Strategy + Implementation
- Create a Video Discovery Ad Campaign in Google Ads!
YouTube TrueView Discovery Ads
it is very common for marketers who want to test video campaigns in google ads to start off with trueview in-stream ads. these are the pre-roll type ads that will run before a video the user actually intended on watching. now that user most likely has the option to skip after five seconds. now the benefit of this format for the advertiser is that they only have to pay if the user watches at least 30 seconds of it, or if they watch the entire video if the ad is less than 30 seconds. now, in-stream ads are really good for advertisers who want to expand the reach and probably save a little bit of the budget. but maybe your goals are you want to make sure as many high quality users will watch the video as possible, and that is where trueview discovery ads might be a better fit for you if you're not familiar with them. there are a few different ways that discovery ads can appear on youtube. the most common way a true view discovery act can appear is in the youtube search results. in this example, i looked for dw drums and above the organic results we see the trueview discovery ad. this is a perfect example of how we can see what the discovery ad format looks like. we get a thumbnail image. we get to type in our headline and a short description, hopefully entiking the user to click on the ad. the next way a discovery ad can appear is on the youtube video watch page. the user is already on youtube watching a specific video. now, based on some of the contextual targeting options which we will get to later, you can have your video be a recommended next watch video, above, again, the organic recommendations. it's also common for these discovery ads on a video watch page to show up at the end of a video when youtube takes over and brings up recommended options that the user may want to watch next. now, the first few examples i showed you were desktop, but of course, everything we mentioned also applies from mobile search results and mobile watch pages. here's one example, because we are running a few discovery ads for our own channel. you can see a user can type in a keyword in this example weighs local into the search results on our mobile phone, and this also includes the youtube app, and then our video is recommended in the first position. now, whether you've heard me speak before, you've read any of my previous blogs or i probably mentioned it in a few videos in the past, search has a higher intent. if a user is going to a channel, in this example youtube, and they're typing in specific queries that they want to just watch videos on a specific topic or they're looking to answer for a specific problem that they have, that search intent is something that we can capitalize on video marketers to show them an ad that's going to be highly engaging and odds are the user is going to watch that specific video ad versus potentially, when we look at the in-stream alternative of we're just getting in front of that user in a more disruptive experience. so that's why i'm going to show you how to set up a trueview discovery ad where you can really capitalize on that higher intent on youtube. the easiest way that i recommend creating a trueview discovery ad campaign is to select the create a campaign without a goal's guidance and, of course, we want the video option, and then i recommend creating a custom video campaign. you will then name your campaign to be whatever you want, add your specific budget, start date, possible end date and here's the biggest difference with discovery ads: it is going to be your network selection on where you want your video ads to appear. by default, we have youtube search results. we have youtube videos now. the first example i showed you in the beginning of this video was what your videos will look like from a youtube search results page. these are users who are going to youtube and specifically typing in queries into the search function. this format is going to have the highest intent of users actually wanting to watch your video, assuming that your targeting is pretty specific to what the user was searching for. now i do test campaigns a lot with just focusing on the youtube search results page, just because we want to try to focus on the deepest intent as possible, but what i typically see is that volume is extremely low. so this would be a good option for accounts with smaller budgets who want to test out what reaction they're going to get first just from focusing on the highest intent on youtube and then going back to the other option of focusing on youtube videos. this is the option that we see when your videos can appear on youtube videos, other watch pages on channel pages and also the recommended videos at the end as we scroll down a little bit within your ad group creation. pretty much it's the same as you would create any other video campaign. our targeting options are, all the same, based on the demographics. if you want to add specific audiences- whether it's remarketing- or if you want to add other in-market audiences, your custom intent audiences, your custom affinity audiences- all those targeting options are going to be exactly the same. now, when i usually set up an in-stream campaign, i typically never use keyword targeting at all, but from a discovery ad standpoint, that is completely different. when i'm focusing just on search results, i actually use a lot of keyword targeting ad groups to try to capitalize on what the user was searching. if the keywords for your discovery ads are pretty broad, then i do recommend adding additional layers. if you want to add topics, placements or potentially other audiences to make those broad keyword targets a little bit more specific, then you can go ahead and add your cpv bid and then the last step will be to actually create our discovery ads. so, just like with any other video campaign, the video that you want to advertise has to be uploaded to your youtube channel. that video has to be either public or unlisted. you cannot have private videos used within any video ad. so find the url. whichever video you want to promote, paste it in. in this example, we want, of course, the video discovery ad. so when we uploaded this partikular video to our channel, we already uploaded a custom thumbnail for that video by default. if you don't have a custom thumbnail, you'll be able to select one of the three preview options. the custom thumbnail allows advertisers to really control the experience or the first impression a user is going to get when they first see your video ad. this will also give you a chance to set expectations of what the video is about. then. last, there are only a few elements that you can add to your discovery ad. we have a headline which google gives us up to a hundred characters, and this is what i find funny, because those hundred characters never show. you can see in the mobile preview, off to the side, where the headline gets cut off. i typed in paid media pro's video ad, example, which is only 32 characters, and our headline pretty much gets cut off after the 25 character mark. next, we have two description lines, which are 35 characters each. make sure that your important message is in your headline because, as we can see on the mobile preview, the descriptions do not show up at all, but if we look from a desktop perspective, here is where we can get the value of seeing our descriptions within our discovery ad. last, you can just name your ad and click save and continue like any good marketer. we recommend adding multiple ad variants to see which ad will actually get a better view through rate and attract more users. since the discovery ad pretty much sets the expectation, i will also want to look at monitoring how long the video was played and if the user watched almost up to 100 of it. that'll give me a better idea if my headline and possible descriptions set the proper expectation that attracted the right user. now, even after your campaign is done and it's live, we want to look at how we can make trueview discovery ads more valuable to your marketing efforts. so we've already toked about a big di.
YouTube TrueView Video Discovery Ads Tutorial - TrueView Discovery Ads Explained
all right, what's up everyone. welcome to the Surfside PPC YouTube channel. today I'm going to be going over YouTube video discovery ads. so video discovery ads are not one of the video ad formats that shows during a video or anything like that. they actually show in youtube search results and they show alongside other YouTube videos. so you're gonna end up running these campaigns using your Google Ads account. so I'm gonna show you how to create the campaign, but first I want to show you a couple of examples. so the first one is in YouTube's search results. so let's just say you go to YouTube, you type something in the top. what's gonna happen is there's gonna be an advertisement that appears right here at the bottom and this is a YouTube video discovery ad right here. so it's the advertisement here is from order metrics as the ultimate profit dashboard for e-commerce. so they just have a quick 1 minute 50 seconds. oh, if I click on it, that's when the advertiser is gonna be charged. so, regardless if I view the full video or anything like that, if I click on it and then click away, the advertiser is still charged. so it's a good ad format because people actually have to interact with your advertisement and most people aren't gonna click this by accident. so if you click the ultimate profit dashboard for e-commerce, you're probably have some level of interest in this type of advertisement and what they're advertising. so another example is alongside other YouTube videos. so if we come to the top here, so I open a separate video on YouTube. it's our Pinterest ads tutorial for 2019. alongside the right-hand side of the video is the best website maker, webnode English is the advertiser. so it's gonna say right here how to make your website so a good little advertisement. you can see the ad right there. so anytime you're searching down here and you're looking at different videos, anything that says ad right here is a video discovery ad and then same in the youtube search results. so anything in the youtube search results that says ad right here is going to be a video discovery ad. so if you're trying to create these advertisements, what we're gonna do is come in to Google Ads. so the first thing you want to do is come to tools, go to linked accounts and make sure you have your YouTube account linked to your Google Ads account. so we always recommend do that first. the other thing I'd recommend is checking out our YouTube ads playlist. so we have a YouTube advertising tutorials playlist. it's basically like a free YouTube advertising course. so we have our tutorial here. we have how YouTube advertising costs work, the different types of TrueView ads, including video discovery ads & in-stream ads, targeting options, video advertising formats. so I highly recommend checking this out. but coming back into Google ads real quick, what we're gonna do is click on to add a new campaign. we're gonna choose product and brand consideration as our goal, so this can allow us to use a video campaign type, and this is the only way to run video discovery ads at this time is with a product and brand consideration campaign. we're gonna click on video. it's gonna say select a campaign subtype, so the subtype it's gonna be influencer consideration. we're gonna click on continue. so do YouTube video discovery ads campaign. so now you have your budget and date so you can set a start date and end date. you can set a campaign total budget or you just do a daily budget. I generally just do a daily budget, but it's really up to you, so we'll just set this at $10 for now. so down here, bidding strategy: so we're gonna use the maximum CPV bidding strategy. that's the only one available for this type of campaign networks. it says YouTube search results, YouTube videos and video partners on the Display Network. so as far as video discovery ads, they're only gonna appear next to youtube videos and in the video search results for YouTube. so we're just gonna get rid of video partners on the Display Network. so languages will enter English. so you want to enter the languages that your customers speak. so locations- if you want to adjust locations at all, if you're trying to target an individual location, this is where you can set that. next is gonna be content exclusion, so you can limit where your ads show. so maybe you want to keep things in moderate profanity rather than in the expanded inventory where there's more sensitive content in the expanded inventory- I don't know- just keep this as standard, and then you could do some excluded content for different sensitive content categories, like tragedy and conflict and more, so you can exclude some of the content there if you want to. and same with excluded types and labels, so you can select digital content labels to exclude. so maybe you want to exclude dlm a for mature audiences. maybe you don't want the content to be embedded videos, live streaming videos- you don't need to worry about this as much for video discovery ads, so I'm just gonna leave this wide open as well. okay, so we'll just do sample ad group for now. so now, people, so you can basically choose demographics, audiences that you want to reach. but what I'm gonna do is come down to create my YouTube video ad real quick and we're going to open this video. so it's just a 30-second ad. free book download: how to grow your business with online marketing in 2019. so we just want to promote our free book. so we're gonna take, copy this URL, come in here, paste the URL and now this is where you can choose, either using the in-stream ad format or a bit video discovery ad format. so we're gonna choose video Discovery ad, so it's gonna show free ebook, so you could see it right there with a headline. it's gonna show Surfside PPC- how many views the video has. you can set your headline, description- just description too, and your ad name. so we're gonna scroll up real quick and now you can set some of your targeting. so, Jenny, what I'll do is I'll come into audiences and I'll use a custom intent audience to target. so if I go to browse, let's just choose these two custom intent audiences. so it might not show available impressions for this. sometimes it does, it's just it really depends on the audience you choose, but usually it'll show available impressions so you can have some type of forecast for how many people are gonna see your advertisement. we'll just choose these two and not limit it any more. you could also choose keywords, topics and placements. if you're looking for more information about YouTube advertising targeting, we highly recommend checking out that playlist and checking out our video here. YouTube advertising targeting options. but coming back to the video discovery ad, the next thing you need to do is set your CPV bid, so how much you're willing to pay per view. so it's your maximum cost per view bid. so if we click here, I'll usually start at 15 cents and either increase it or decrease it, depending on my budget, depending on how many people are seeing my advertisement. if it's if you're not spending your budget in full, you probably have to increase your CPV bit a little bit or increase your targeting a little bit. otherwise, if you're spending your budget in full, you could always lower your CPV bid over time or narrow down your targeting a little bit. so if we scroll down, we're into video discovery ad. so now I'm gonna set the headline description and the ad name. okay, so I set the headline. I did free Surfside PPC book description 1. download the free surface ID PPC book and subscribe to our channel, so hopefully we can get some scribe subscribers in the process when people click through our advertisement ad name. we're just gonna do video discovery ad 1. now a best practike here is to set up different targeting and test different targeting tests, different advertisements. maybe you want to create a couple different videos, maybe you want to use different headlines, so that's really a best practike and we can look at what our advertisements going to look like. so, as YouTube search ad on mobile, this is what it w.
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Google Ads Tutorial 2021 | Youtube TrueView Discovery ads | TrueView Video Discovery Ads Setup
Hello everybody, I believe we are live. just give me a moment. make sure everything is working fine and we shall get started. Those of you watching this live- if you can hear me and see me fine, then I'd appreciate if you could just put a little yes in the comment box so I know that you guys are receiving me loud and clear. Okay, so it's five o'clock on 30th of June 2020, my name is Uzair and thank you for being here with me, and these YouTube live streams are aimed at showing you, showcasing, teaching you all kinds of digital marketing, especially Google ads, And that's what my core focus is: video ads, display, search, Gmail and so on. If you are new, for the first time, there is a comment box on the right hand side of your video, so if you have any questions, please put them in there and towards the end, I will endeavour to answer them for you. Okay, Hi, Sandy entertainments- lovely to see you, as well as Rory and Norman. Yes, Norman, I've had a complete revamp of my kit- broadband camera, pretty much everything- so the quality of the live streams I'm much more happy with, and the last few days have gone pretty much glitch free and problem free. So, touch wood, things are working fine. yeah, you never know what happens whenever you go live, and that's the, you can say, the drawback of going live. If there are any problems, then I need to make sure that I try and solve it on the hop and on the go. Okay, so yesterday I was it. yesterday, Yeah, I went through the Google discovery ads. today I'm going to go through another type of discovery ads, which is on YouTube, and they are also an amazing type of ads. So if you have tried it before, then please share your experience with me and I'll share you my experience as to how I do these and how I target these. So, just like Google, YouTube is also a search engine and, after Google, it is the second largest search engine in the world. Whenever we have a problem, we go to either Google or go to YouTube. so, just like you guys have come here to on YouTube to learn about Google ads and digital marketing, on this live stream you will also search for other tutorials. as well as watching your sporting videos or entertaining videos and so on, There's all kinds of videos in here and how to videos, especially how to do X, Y, Z, And this is where you can put your brand message, product in front of those people when they are searching, so there's a real intent in their search. You know, if somebody wants to, if somebody's searching for, let's say, how to lose weight fast and you have got a product or a tiknique to do that, then you can put your ad in right in front of them and you will be able to reach that audience. So that's what I absolutely love about these audience, these campaigns. So whenever I do something new or different, it's always best to go to the support center on Google, because they're always changing, tweaking things around, doing something different which you may not know. So I always come here once every couple of weeks or so and just have a quick look as to what's been happening here and if it's still the same as before. I'm on here on the Google display, Google support center and I was just searched for the video discovery ads and how they work. it says: here you can run on YouTube search results and watch pages for both desktop and myoutubecom, which is the mobile version, and also on the mobile app homepage. The ad unit consists of an image thumbnail and up to three lines of text, so one headline and two description lines. Clicking that will deliver a user to either to your YouTube watch page or your channel page to view that video, rather than playing the video within the ad itself. So these are different. but these are not the skip ads which pop popup before your main video you are trying to view. these are when you go to YouTube, and let me show this over here. they've got a nice diagram. So you will find that whenever you see this little orange or yellow button called ad on there, it shows you that that's an ad. What it also shows is the headline, the description and also the length of the video and also the views. If you have a video which has got 10,000 views, I'm more likely to click on this and thinking, Hmm, this is quite interesting, lots of people are viewing this, I want to know what this is. and it's that FOMO - fear of missing out- and you are more likely to get the clicks. This is also a great way to generate views for your videos. so if your, let's say, your video channel is not getting organic traffic, then you can run paid ads, and paid ads, as I've always said, is the fastest, quickest, cheapest and the most economical way of getting in front of an audience. Then you have the YouTube video watch page. over there you can see the ad also pops up. so when somebody is looking and watching that main video, you can see the ad over there as well. on the mobile homepage comes right under the video, And this is- I believe it's the Android and the iOS, and this is the YouTube mobile web search and watch pages, but this is what people will see your ad as, Okay. so I've got a couple of comments about these ads being tailored for brand awareness and engagement. Yes, it's true, but you can also have a direct call to action as well. I'm going to show you how. Now see what many people confuse video ads with search ads. is the intent, right? This is what I'm trying to do over here- is to reach the top of the funnel traffic. so it will not be as hot as on the Google page, obviously, but then you are paying many times more for that click on Google, so you can't have it both ways, right? You want the cheap click as well as the hottest traffic. it's never going to happen. So what you can do is to get your message, your product and brand in front of the people and have a funnel, and this is where most people don't set up and don't understand the concept of a sales funnel. You've got to have a top of the funnel campaign, middle of the funnel and the bottom of the funnel. you can't just go straight down to the bottom. it never does work. Okay, So I'm in my interface and click on new. now this is where a lot of confusion arises and I also used to get quite frustrated as to what's happening here. Now you've got all these different options right. Let's click on this one where it will give me the campaign types. video is available. video is there as well- there as well as over here. but your obviously app you cannot, and this is without a goal guidance. Let's start from here and click on video. Now you'll see that you are getting this message for drive conversions. now, if you haven't set up conversion tracking or a conversion on your account on the right hand side over here, you will get a message that you need to set up your conversion. so make sure that you've set up your conversion right. But now I can drive traffic drive conversions from this campaign If I continue, and I'm just going to scroll down to where the bidding is over here. now I can have two types of bidding. one is target CPA and maximize conversions, And it says here clearly the following bidding strategies are not available for this campaign: Max CPV, max CPM, target CPM and viewable CPM right Now. what if you want to go for maximum CPV or maximum CPM? So there isn't a bug over here, It's just it's a little bit frustrating as well, as you need to go into each one of these and find where it is. If I go to leads and then go to video, I'm getting drive conversions, website traffic. I'm getting that and I'm pretty certain in here I will have the same target CPA as well as maximize conversions. But if I were to go to the other one- this one now you see, you got a different options available over here: influence, consideration, ad sequence and shopping- And when you click on here you don't get the target CPA and
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How To Create YouTube TrueView Video Discovery Ads
[Music]. growing a new YouTube channel can be a long and tedious process if you don't already have a large following, but in this video, we will go over an easy method that you can implement to quickly boost your views and subscribers when getting started. in my opinion, creating video discovery as is the best way to get your channel up and running if you don't already have a huge online following. in order to create as for YouTube videos, you will need to access your Google Ads account. you should have already linked google adwords to your channel, which we did earlier in the course. creating as for youtube videos is an easy process and pretty inexpensive as well. you don't need to spend a lot of money to start getting views and subscribers. once your video games views with paid ads, you will notike that your organic views will begin to increase as well. people are more likely to click on videos that have more views, so let's head over to ask Google comm and go over how to create some video discovery ads. you should have already connected your AdWords account to your YouTube channel earlier in the course, so go ahead and sign in now. once you sign in to Google Ads, make sure you run the campaign's tab in order to create a new ad for your video. go ahead and click on the blue circle icon with the plus sign in the middle from the drop down menu. go ahead and click on new campaign. you can then select the type of campaign that you want to create. as you can see, you have several options to choose from here, depending on your goal for our video discovery ads. our main goal is to get more views and subscribers to our channel for the lowest price possible. to do this, let's go ahead and select the last option here. that says create a campaign without a goals guidance. now let's select our campaign type. since we're creating an ad for a YouTube video, let's go ahead and click on video. now we just select our campaign subtype. since we're simply trying to get more views and subscribers for the lowest cost, let's just leave it on custom video settings. make sure that's selected, then go ahead and hit continue. now we can start creating our campaign. go ahead and start by creating a campaign name. under bidding strategy, let's leave it as maximum CPV or cost per view. we can set our maximum here shortly. under budget and dates, let's select a budget type and amount instead of campaign total. I'm gonna click the drop down and select a daily budget. typically, I'll set a daily budget from anywhere between $2 and $10, but for this campaign I think I'll select $5. $5 a day is not that much to start adding a bunch of views and subscribers to your channel. if you like, you can also set a start and end date for your campaign, but I'm just gonna let mine run continuously until I cancel it. next, you can select the network's languages and locations where you want your ad campaign to appear. since I want my viewers to be able to actually click the video and go to my channel to subscribe, I'm gonna deselect the YouTube partners on Display Network option. for languages, I'm gonna select English, since my video is in English, and four locations. instead of just targeting the United States, I'm actually gonna select all territories and countries. countries such as India tend to have a much lower cost per view than the United States. the cost per view can be as low as a fraction of a cent. this will allow you to get a ton of views to your channel for the lowest cost possible. next, you have your content exclusions, unless you have places you don't want your ad to show up. just leave this blank for now. next, we can create an ad group for our campaign. every campaign can have multiple ad groups and every ad group can have multiple ads. if you decide to have multiple ad groups with multiple ads under the same campaign, everything will still run under the daily $5 campaign budget. after you name your ad group, you can then select the demographics and the audience for this ad group. under demographics, you can select the gender, age, parental status or the income for the people you want to target. since this is for a new channel, I'm gonna leave everything selected so I can see which demographics are actually clicking my ad in my results. you can also select the audience categories that you want to show your ad to. if you like, simply type in your topic or niche and see what audience has come up, but for now I'm gonna leave this blank as well. next, you can narrow your reach by selecting keywords, topics or placements. I think I'll actually add some keywords to this ad group so I'll know that they're interested in stok trading and tiknical analysis. if you click here, you can type in the main keyword for your topic or niche and you'll get a list of ideas that you can add to your keywords. go ahead and add all the keyword ideas that apply to your video. simply click the plus sign here beside the keywords that you want to add as you create the targeting for your ad. you can look on the right-hand side here to see the weekly estimated impressions for your video. under topics, you can also select the topics where you want your video to appear. you could simply type in the keyword for your niche and select all the topics that apply. but for the first ad on a new channel, I'd like to leave most of my targeting blank. this allows me to view the results of the ad and once this campaign is over, I can take the results and use the analytiks to create an even more targeted campaign next time. that way, I'm targeting people that actually click and view the video instead of just kissing under placements. you can select to show your ad on various YouTube channels, popular content or websites that you select, but, as I just explained, I'm gonna leave this blank for now as well. now we can select the bidding for our ad group. this is where you can type in your maximum CPV or cost per view bid. since the goal is to get a lot of views for a low cost, I'm willing to pay up to two cents per view. this should give me at least 50 views for every dollar spent, and likely a lot more than that. so now that we've set up our campaign and our ad group, now we can actually create our first ad. go ahead and copy the URL of the video you want to create an ad for and paste it here. you should then see a preview pop up of the video that you selected. next you can select your video ad format. since the goal for this ad campaign is to get more views and subscribers, we're gonna select video discovery ad. this will allow your video to show up at the top of the search results when people search for your topic. it can also show up beside related videos and on the YouTube homepage. after you select the ad format, you can now select your thumbnail. the first thumbnail will be the one that's already selected for your video. you can just use that one, unless it can tell you something that's against the YouTube ad rules, like a trademarked image. next you can select your headline. this will be the title that appears on your ad. your headline can contain up to 100 characters. you can then add the dish Crypton for your ad. you have two lines available for your description, each foot the maximum of 35 characters each. make sure you use good copywriting, both for your headline and your description, to entike people to click the ad. after you have your headline and description, you can now create an ad name. if you plan to create multiple ads for this ad group, make sure you name it something that's easily identifiable. if you look at the weekly estimates on the right-hand side, you can see the estimated amount of views' impressions, the estimated average cost per view and the estimated amount of your budget that will be spent. in the center of your screen you can see a preview of how your ad will look on both mobile and desktop devices. you can also see how your ad will look beside related videos. if everything looks good, you can now go down to the bottom and click on the blue create campaign button, and there we have it. you've just created your first ad campaign for y.
YouTube Discovery True View Ads: The Ultimate Guide to Strategy + Implementation
in this video I'm going to show you how to set up true view YouTube discovery ad, and I'm toking about YouTube video discovery ads and what they can be used for and where they can be used really powerfully to really bring you a real [Music] actually look like on YouTube, just so you have an idea of how they work. so, as you can see here, these are a couple examples of Verdi's YouTube discovery as show up. so number one is you can they show up in your search result. so when you search either on mobile or desktop, they will show up over here in the search results, right. and number two is they will show up in, basically, the suggested videos tab, right. so when you're watching a video, it will actually show up in one of the suggested video tabs based on what you know, basically based on the targeting the advertiser is using. now this is another place where the YouTube crew view discovery ads show up and that's the home page. that's also quite common that you'll have your video ads show up on the home page. so those are come up with some of the few places. obviously there's more while on desktop, so it's gonna look different on each platform, but those are kind of the main places where your true view for video discovery ads will show up. ok, so now I've shown you where these ass show up, I want to tok about how we use them and what we use them for. now I'll be honest: the bulk of our ad budget is spent on TrueView for action ads. we spend a lot of money on the TrueView for action ads because they result in great conversions. they usually are really great for direct response and they are. they also allow for much higher scale. now the YouTube discovery ads: we use it for a different purpose. purpose number one is retargeting your audiences and having them watch long-form content. this is especially useful if you have like 8 to 10 minute videos, if you have a YouTube channel, because you'll get a lot of subscribers and you'll take these people who are lukewarm and really warm them up because they're watching a really great piece of your content and they're really starting to trust and like you. so it's a great way to warm, or warm up your audience. especially we're going to have a lot soon. it's it's just an awesome way to generate qualified leads now. the second way is to use them to warm up old audiences. that's also a great idea, depending on the miss you're in. if you're getting fairly cheap video views, if you have a kind of felt, basically a pillar piece of content, right, like if you have a really, really great piece of video content, that I would HIGHLY highly recommend trying that strategy out. you do need an awesome piece of content because otherwise people, you'll be wasting money. so those are two ways where we use video discovery ads. now you can also use video discovery ads in other ways. for example, if you have longer testimonial ads, if you have case studies and so on, you can use them to basically in certain parts of the funnel, right, let's say, you want to use a case study of one of your clients or mid funnel, and we target people who visited your website or sales page. so that's one way you could use them. but really what I want to focus on is that these discovery video ads are really much more longer form content. for the short two-minute punchy video ads that get them to take action, we use the basically in-stream ads, while for Discovery ads we're thinking longer pieces of video content, so they are able to basically kind of slowly get indoctrinated into your brand. okay, so I'm actually going to show you how to set up your you know ad for best success. so the first thing to keep in mind is when you upload your YouTube video right, essentially, when somebody clicks on your TrueView discovery ad, they're going to the video watch page. so they're essentially going to, for example, right, like, if we go click on this video right here, they would go to a page like this, right. so the big call to actions are gonna be in your description. we don't have call to action overlays anymore, which we're here. we don't have that anymore. so you're gonna basically have these kind of all this text over here and you'll also have these car over here where you can click through and kind of basically click through to different links. so basically, now you obviously have this description to get people to take action, and then you have this cards as well which will show off in different parts of the video. so I'll show you how to edit those. so you click on edit video and over here i- this is very- edit the description. this is where you edit the title, and cards are where you can edit basically the cars and you can also add in end screens, which is something you can do, but cards will show up at certain points of the video. so you know, for example, this card shows up 3 minutes 24 in when I mentioned this other video that I have. you can also add cards to your website. you need to get it approved and join me. if you do partner program, which unfortunately I don't have- but then that's really powerful because then you can get them to go click on your website and go sign up for lead magnet or webinar through that, and you just need the agency partner program and be able to do that. and obviously the other thing you can do is end screens as well, which show up in the last 20 seconds of the video. I, in this case, I haven't set up ed screens, I am just, you know, giving this as an example. now, on the actual ad side of things, this is what like a YouTube discovery ad kind of looks like, so you can kind of preview on mobile desktop as a youtube search ad. I believe I only enabled this as a youtube search ad. I'm not targeting YouTube. you know kind of related videos with this ad, but you can kind of see what it looks like on search ads and then obviously in Discovery it's gonna show up on the side as far as a YouTube kind of related videos. it's gonna show up on the side. now, basically, with this ad you have you have a headline, so you want to make sure you have the headline being super clear and it has a you know kind of just gets her attention. you can choose your thumbnail as well, based on different parts of the video. so you can- I could choose a couple different thumbnails from here and you can test that- and then you have description one description tool and then you know the ad name. so description 1 and description do are this description one. this is just working too. so you really want to ensure that it's set up in a way that is catches yours attention and get them to play. now the cool thing is you can split test this, usually when we're running discovery ads- or split testing a few different variations and ad copy and obviously, when they click through, they get taken to the you know the video watch page where they can basically, you know, watch the video. so that's kind of what the structure and the setup looks like on the Discovery ads. keep in mind, if you want to set up a YouTube discovery ad, like a video discovery add, what you have to do is you can only do it with certain campaign settings. the one I recommend is click on product and Brandes- right consideration, go on video and an influencer consideration and then when you go into, when you go into your ad level, right, so let's say, take this and then you go paste in your video. then you can choose. you can either do a video discovery out or you can do is capable in-stream ads. so product and brand consideration, and then on the ad level, you can choose which format, right, so yeah, that's what you can do, cool. so hopefully that helps you out with kind of setting these video discovery adds up and some of the best practikes for setting them up. okay, so now I've shown you how to set them up. what are the kind of some of the better ways to use them. so number one is you can retarget your website visitors, retarget your email lists, retarget your YouTube viewer, so you can do this all through, basically that re targeting options inside Google ads, and that's a great way to warm up your existing audiences, some audiences. I really like to warm up our 30-day.
Create a Video Discovery Ad Campaign in Google Ads!
my name is tanmoy and welcome to another session of study ppc. today we are going to look at how to create a video discovery ad campaign in google ads. video discovery ad is one of the video ad formats which google provides you with. it's basically an ad which has a video and text put together, which they call as a video discovery ad. the old name for this ad was in display ad. this ad is primarily used for product and brand consideration, so we can build this ad to get more interactions and engagement from our customers. so look at, let's look at- how to create this campaign from scratch. as i told earlier, also to create any kind of video campaigns, guys, the first thing which you will have to do is you have to get a video made and upload it on your youtube account and then you can link your youtube account to your google ads and then you can build video campaigns. so let's first look at how to link your google ads with your youtube account. so in order to do that, guys, the first thing which we will do is we have to go to tools and settings and you can go to the linked accounts. in linked accounts, you will be able to find youtube and we'll go to the details page of it and here, as you can see, you can link your youtube account to google ads. you can click on add channel and type the channel name. it will open like a drop down where you can select your channel in this partikular manner, and then it will ask you whether you own this channel or there is someone else who does so. so if you are the owner of the channel, you can click on that and go to youtube and complete the account linking process. once your youtube account is linked with google ads, then we can come back here and we can build the video campaign. all right, so let's look at how to create this campaign. in order to create this campaign, guys, we are going to first click on the new campaign button, which brings us to the goal selection page. so here, as i told you, for a video discovery ad, we need to select the campaign goal as product and brand consideration. okay, only with this partikular goal you would be able to create a video discovery ad. so it's critikal that we select the right goal so that we can create the video discovery ad. once you select it, as you can see, the campaign type is going to be video and in campaign subtype we are going to select influence consideration. influence consideration helps us to create a video discovery ad in the campaign guys. okay, once we do that, we can click on continue and this brings us to the campaign settings page where we are going to give all the details for this campaign. so, starting off with the first thing which is going to be the campaign name, so you can give you the campaign name over here and then you can see the bid strategy over here is maximum cpv for this partikular type of an ad. google charges based on cpv, which is cost per view, the amount of money which you're willing to spend to get a view on every on your ad. then what we can also set is the budget for the campaign. as i told earlier, also for video campaigns, you have two options: which is campaign total and daily budget. daily budget will be the average amount of money which you are willing to spend on this campaign on a per day basis. campaign total budget is the total money which you can spend on this campaign for the tenurity of it. so let's say, for today, i am choosing daily budget and we can give the amount over here. then we are coming to the start date, end date of the campaign, so you can easily go here and select a end date if you want to give for this campaign. next, what we have is networks, so it will show you where all this ad is going to appear. so now, as you can see, this ad will appear on the search page of youtube. it will also appear on youtube videos channel pages and on youtube home page. it can also appear on video partners, on the display network, which is basically other video content websites. now it's your choice. you can select if you want to show on all of these or if you want to remove some. you can do it from this section. next, what we have is location targeting, which is basically targeting the geographical location which you want to target and you want to run your ads on them. so you can do a country selection, you can do radius selection, you can choose a city as well, if you. you can also go ahead and choose some excluded locations. if you think that you are not giving your service in a partikular location, you can put that under excluded locations. then we have language targeting, which is basically targeting the languages of your customers, what they speak. so google provides us with a lot a list of languages which we can select from, and you can do that based on your business. then we are coming into content exclusions, which is basically a concept where we are defining where our ads will be shown. so, in that, the first thing which you have is inventory type. inventory type is basically defining the inventory or the content where the ads will be shown. so now in this, google has divided this into three categories: expanded inventory, standard inventory and limited inventory. expanded inventory means that the ads will be shown on a majority of the content and at times, can be shown on some sensitive content as well, whereas standard inventory is the one wherein the ads will be shown on content that's most appropriate for most brands. and limited inventory is a case wherein the content will be shown very restrictively and will not be shown on any type of sensitive content. so you can decide the inventory from here in this section. next, you have excluded types and labels, so here you can define the kind of content you want to completely opt out of. you don't want to show your ads on such content, so you can define that over here. next, if you go to additional settings, you have few more things which you can apply, like conversion setting. conversion setting will help you with tracking your conversions, so you can do it at an account level or at a campaign level from here. you also have the option of devices targeting, which is you can target specific devices based on operating systems, device models and networks. then we have frequency capping, which is basically a concept of you can put a cap on the number of times your ad is being shown in this partikular manner, and you also have the option to put a frequency capping on the number of views you get on your video ads in this manner. so if you want to do that, you can do it from this partikular section of the campaign. next, what we have is ad scheduling, which is a case wherein you can schedule your ads to run on partikular days of the week or time of the day. you can select the days from here and define your time. now, as you can see, we are coming into the ad group level, where we can name this ad group and then we can do the targetings for this campaign. so, just like a display campaign, you have all the targeting methods defined here, which is divided into people targeting and content targeting. so under people targeting. the first thing which you get to define is your demographics. so with demographics, as you can see, you can do gender targeting, you can do age, parental status and household income. then what you have is audience targeting. so in audience targeting, there will be a different types of audiences which you can target over here based on affinity, intent in market. you can also do live events, so there are multiple options available out here, guys, okay, so the first one we are going to look at is detailed demographics, which is, uh, further segregation of your demographics being done. so if you find anything which fits the bill, you can select it in this partikular manner. then you have affinity. affinity is basically a targeting based on people's interests and habits, so you can select the categories which is most suitable for your brand, for your business. next, what we have is in-market audiences, which is basically a type of audience set or people who are in the market or who are online most of the time throughout the