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[Tutorial] How To Create Facebook Ads that Profit in 3 Days | Facebook Ads for Shopify Dropshipping

Published on: December 3 2022 by Dylan Pondir

[Tutorial] How To Create Facebook Ads that Profit in 3 Days | Facebook Ads for Shopify Dropshipping

[Tutorial] How To Create Facebook Ads that Profit in 3 Days | Facebook Ads for Shopify Dropshipping

startTime durationTime text
00:00:00 00:00:03 in this video I'm gonna show you this
00:00:01 00:00:06 step-by-step process to create a
00:00:03 00:00:07 profitable Facebook ad in just three
00:00:06 00:00:08 days
00:00:07 00:00:11 as always I'm gonna start by showing you
00:00:08 00:00:13 some proof that this process really does
00:00:11 00:00:15 work so I'm gonna go through a few of my
00:00:13 00:00:18 personal ad accounts and show you this
00:00:15 00:00:19 process in action so here on this first
00:00:18 00:00:23 ad account we have I launched these on
00:00:19 00:00:25 March 13th as you can see I had a couple
00:00:23 00:00:29 sales it was basically breakeven we go
00:00:25 00:00:31 to the next day you know no sales still
00:00:29 00:00:36 working on this process and then on day
00:00:31 00:00:38 three row as of three point five four if
00:00:36 00:00:41 we go to the next ad account what you'll
00:00:38 00:00:43 see here is this same thing so did the
00:00:41 00:00:45 same process and this adhikam is
00:00:43 00:00:48 generating a row as of three point four
00:00:45 00:00:51 two if we go to the next edit con that I
00:00:48 00:00:54 have running this just launched two days
00:00:51 00:00:56 ago and I've actually only spent four
00:00:54 00:00:58 dollars on this and it's already
00:00:56 00:00:59 generating a eleven point seven eight
00:00:58 00:01:02 return is but I know these aren't like
00:00:59 00:01:04 at scale but if you want to see at scale
00:01:02 00:01:06 here I can pull that up too so here's an
00:01:04 00:01:08 account at scale I use the same process
00:01:06 00:01:11 to create the ads for this one and as
00:01:08 00:01:12 you can see it's performing tremendously
00:01:11 00:01:14 well there's a big misconception
00:01:12 00:01:16 regarding Facebook advertising
00:01:14 00:01:18 specifically profitable Facebook
00:01:16 00:01:20 advertising and the misconception is
00:01:18 00:01:22 that you have to test to find the
00:01:20 00:01:25 correct audiences if you want to
00:01:22 00:01:28 generate a profit while that is slightly
00:01:25 00:01:31 true 90% of profitability with Facebook
00:01:28 00:01:33 ads comes from a winning creative so
00:01:31 00:01:35 what I'm gonna show you here is my three
00:01:33 00:01:37 day process to start from scratch and
00:01:35 00:01:38 then by day three have a winning
00:01:37 00:01:40 creative that it's gonna start
00:01:38 00:01:42 generating a profit for your ad account
00:01:40 00:01:43 in your business first I'm gonna break
00:01:42 00:01:46 down this process in a step-by-step
00:01:43 00:01:47 format and then I'm gonna go into an ad
00:01:46 00:01:49 account and show you exactly how to set
00:01:47 00:01:51 it up so there's no confusion and you
00:01:49 00:01:53 can get started today one quick note
00:01:51 00:01:55 before we jump into the tutorial I'm
00:01:53 00:01:58 taking on three new clients for my ad
00:01:55 00:02:00 agency so if you want me to run your
00:01:58 00:02:02 Facebook ads there's a forum down in the
00:02:00 00:02:04 description you can just fill it out and
00:02:02 00:02:07 apply to possibly become one of my new
00:02:04 00:02:09 clients also I just released a value
00:02:07 00:02:11 pack training that takes you inside one
00:02:09 00:02:12 of my real ad accounts generating over a
00:02:11 00:02:14 hundred thousand dollars a month
00:02:12 00:02:16 revenue if you want to get access to
00:02:14 00:02:18 that go ahead and click that link down
00:02:16 00:02:19 in the description it's a link called
00:02:18 00:02:21 how to scale to a hundred thousand
00:02:19 00:02:24 dollar months alright let's go ahead and
00:02:21 00:02:25 start this three day profitable Facebook
00:02:24 00:02:27 ad breakdown it took me a bit of time to
00:02:25 00:02:30 really piece together all of my
00:02:27 00:02:31 processes and put it together in a laid
00:02:30 00:02:32 out format like this so if you can do me
00:02:31 00:02:35 the favor of just hitting the like
00:02:32 00:02:37 button showing some support it's greatly
00:02:35 00:02:39 appreciated so as you can see we have it
00:02:37 00:02:42 broken out by day one launch day to
00:02:39 00:02:44 analyze and modify in day 3 winning
00:02:42 00:02:46 results underneath day 1 we're gonna
00:02:44 00:02:48 start breaking down the setup so what
00:02:46 00:02:52 you're gonna do is create one campaign
00:02:48 00:02:54 with a twenty dollar per day budget I'm
00:02:52 00:02:56 assuming you're gonna be using CBO since
00:02:54 00:02:59 it is slowly becoming mandatory I create
00:02:56 00:03:02 two dynamic ad sets so make sure to
00:02:59 00:03:04 check the dynamic ad set box within the
00:03:02 00:03:05 ad set setup and once again I'm gonna
00:03:04 00:03:07 take you through this process and show
00:03:05 00:03:10 you to make sure you do it correctly
00:03:07 00:03:13 you're gonna have to add sets inside of
00:03:10 00:03:16 this campaign the first ad set is gonna
00:03:13 00:03:18 have two video creatives it's gonna only
00:03:16 00:03:20 use news feed placements you're gonna
00:03:18 00:03:23 use the same copy same headline and same
00:03:20 00:03:26 CTA for both of those creatives then in
00:03:23 00:03:29 that second ad set you're gonna have a
00:03:26 00:03:32 dynamic creative setup with four image
00:03:29 00:03:35 creatives the news feed placement the
00:03:32 00:03:37 same copy same headline same CTA so what
00:03:35 00:03:39 we're doing here is we're just
00:03:37 00:03:42 essentially gonna be split testing two
00:03:39 00:03:46 video creatives and four image creatives
00:03:42 00:03:47 and separate campaigns why am i doing to
00:03:46 00:03:50 add sets one for images and one for
00:03:47 00:03:52 videos well when it comes to running a
00:03:50 00:03:54 successful Facebook ad I prefer to run
00:03:52 00:03:57 video ads but there's really two main
00:03:54 00:04:00 pieces to a successful video creative
00:03:57 00:04:02 obviously the video being the first part
00:04:00 00:04:04 but the second part that is usually
00:04:02 00:04:06 overlooked by people that can have a
00:04:04 00:04:12 huge impact on the profitability of an
00:04:06 00:04:15 ad is the thumbnail what I do is I run
00:04:12 00:04:17 dynamic creative testings on four
00:04:15 00:04:19 different image creatives and basically
00:04:17 00:04:21 the results that I get from this are
00:04:19 00:04:23 gonna allow me to use that image
00:04:21 00:04:26 creative as the thumbnail for the video
00:04:23 00:04:28 creative ultimately giving me this
00:04:26 00:04:30 optimize creative that's generating a
00:04:28 00:04:32 profit once again if any of this sounds
00:04:30 00:04:34 confusing I'm gonna take you into a
00:04:32 00:04:35 attik on and show you how to set this up
00:04:34 00:04:38 right after kind of going through this
00:04:35 00:04:40 process so it's gonna run at twenty
00:04:38 00:04:41 dollars a day once that first day
00:04:40 00:04:43 finishes around to day two
00:04:41 00:04:45 this is when we begin to analyze and
00:04:43 00:04:48 modify we're still gonna have it running
00:04:45 00:04:49 at twenty dollars per day still keeping
00:04:48 00:04:52 those two dynamic ad sets you don't need
00:04:49 00:04:54 to duplicate or remove anything yet but
00:04:52 00:04:56 we're gonna go in an ad set number one
00:04:54 00:04:58 and there's a breakdown option so we're
00:04:56 00:05:00 gonna break this down and buy video type
00:04:58 00:05:02 we're gonna analyze the video with the
00:05:00 00:05:03 highest click-through rate that is
00:05:02 00:05:05 solely what we're focused on right now
00:05:03 00:05:09 looking at the click-through rate of
00:05:05 00:05:11 these videos whatever is performing
00:05:09 00:05:13 lower than the other one whatever one
00:05:11 00:05:16 loses in terms of performance in the
00:05:13 00:05:19 click to rate area we're going to remove
00:05:16 00:05:21 that from that dynamic creative now what
00:05:19 00:05:23 we're gonna do is we're gonna change up
00:05:21 00:05:25 the copy and the headline variations so
00:05:23 00:05:28 we're gonna add to copy variations in to
00:05:25 00:05:30 headline variations now we're gonna
00:05:28 00:05:32 publish that and go into ED set two
00:05:30 00:05:35 that's it number two we're gonna break
00:05:32 00:05:36 down by a dynamic image type so those
00:05:35 00:05:39 four image creatives are gonna be split
00:05:36 00:05:42 out separately in each row so we can
00:05:39 00:05:44 view each one of the metrics we're gonna
00:05:42 00:05:46 analyze the image with the highest
00:05:44 00:05:48 click-through rate we're gonna remove
00:05:46 00:05:50 the low performers if there's like two
00:05:48 00:05:52 different images performing pretty
00:05:50 00:05:54 similarly we can keep - you know two's
00:05:52 00:05:56 not a big deal with the images and then
00:05:54 00:05:59 we're gonna add to copy and headline
00:05:56 00:06:01 variations we're gonna publish that let
00:05:59 00:06:03 this spend the $20 let it finish the day
00:06:01 00:06:05 out and now we're on a day three this is
00:06:03 00:06:08 when we find our winning results to
00:06:05 00:06:11 start moving forward with going to adds
00:06:08 00:06:14 that one breakdown by dynamic copy and
00:06:11 00:06:16 headline type once again analyze a copy
00:06:14 00:06:17 and headlines with the highest
00:06:16 00:06:20 click-through rate
00:06:17 00:06:23 same thing with Adsit to breakdown by
00:06:20 00:06:24 dynamic copy and headline type analyze
00:06:23 00:06:27 the copy in the headline with the
00:06:24 00:06:29 highest CTR remove the low performers in
00:06:27 00:06:30 terms of the copy and headlines and then
00:06:29 00:06:31 what you're gonna do is you're gonna
00:06:30 00:06:34 have
00:06:31 00:06:36 a winning setup right there but you
00:06:34 00:06:38 don't want to necessarily stik with a
00:06:36 00:06:40 dynamic creative the issue being is you
00:06:38 00:06:42 can't use dynamic creatives in non
00:06:40 00:06:45 dynamic ad sets if that makes sense once
00:06:42 00:06:49 again we'll break this down but what you
00:06:45 00:06:51 want to do is take all of those the the
00:06:49 00:06:53 winning image the winning video in the
00:06:51 00:06:55 winning copy and winning headlines and
00:06:53 00:06:57 create a statik creative so you're gonna
00:06:55 00:07:01 drop that video and another new creative
00:06:57 00:07:04 use the the images the thumbnail insert
00:07:01 00:07:06 the the copy and insert the headline hit
00:07:04 00:07:08 publish and start running with that so
00:07:06 00:07:10 you now have an optimized launch
00:07:08 00:07:15 creative that will generate a profit
00:07:10 00:07:18 this works so well and to many people in
00:07:15 00:07:20 my opinion are analyzing solely
00:07:18 00:07:22 purchases but when you're launching a
00:07:20 00:07:25 new creative with the new product it's a
00:07:22 00:07:26 process you most likely ninety-five
00:07:25 00:07:28 percent of time will not be turning a
00:07:26 00:07:31 profit from day one the reason that I'm
00:07:28 00:07:33 able to do that is I've been advertising
00:07:31 00:07:35 for over four years and have spent over
00:07:33 00:07:36 five hundred thousand dollars and run
00:07:35 00:07:39 four hundred thousand dollars on
00:07:36 00:07:41 Facebook ads in the past year so you
00:07:39 00:07:44 know I I know this process I had this
00:07:41 00:07:45 down to a science and that's what I want
00:07:44 00:07:47 to help you get to the point of being
00:07:45 00:07:48 able to do is really start turning the
00:07:47 00:07:51 profits within the first few days of a
00:07:48 00:07:53 campaign launch this set up right here
00:07:51 00:07:55 is the best way to do that so let's go
00:07:53 00:07:57 over to an ad account and I'm going to
00:07:55 00:07:59 show you how to actually create this so
00:07:57 00:08:02 you can launch this in your ad account
00:07:59 00:08:05 today alright let's go ahead and go
00:08:02 00:08:09 through the setup for this creative
00:08:05 00:08:14 strategy so under campaigns hit create
00:08:09 00:08:14 we'll just call this a wanton cold
00:08:20 00:08:25 and if you're in my course full time you
00:08:24 00:08:27 come you'll understand this naming if
00:08:25 00:08:30 you're kind of confused feel free to
00:08:27 00:08:34 name it how you prefer campaign
00:08:30 00:08:36 objective conversions will use CBO since
00:08:34 00:08:39 a lot of you it's already mandatory
00:08:36 00:08:44 create ad set we will call we will
00:08:39 00:08:49 create one called dynamic video and then
00:08:44 00:08:52 we can skip the ad for now okay and then
00:08:49 00:08:52 we'll duplicate this ad set
00:08:57 00:09:03 if it allows us at any point today let's
00:09:01 00:09:07 try it again
00:09:03 00:09:07 there we go duplicate
00:09:08 00:09:12 for your conversion use the purchased
00:09:10 00:09:16 conversion so switch this to your pixel
00:09:12 00:09:17 and then choose purchase I remember it's
00:09:16 00:09:21 not necessarily important to have
00:09:17 00:09:22 purchases at this phase but that's per
00:09:21 00:09:24 that's what I've been using to run this
00:09:22 00:09:26 dynamic stuff so you can really use any
00:09:24 00:09:28 different objective and still analyze
00:09:26 00:09:30 click-through rate but if you have some
00:09:28 00:09:31 extra budget to test I would recommend
00:09:30 00:09:33 testing with purchase and if you want a
00:09:31 00:09:38 little bit of cheaper testing option use
00:09:33 00:09:40 initiated checkout so let's go through
00:09:38 00:09:42 so what we want to do is you can select
00:09:40 00:09:44 both of these if you hold shift and
00:09:42 00:09:45 click on the other one it'll select both
00:09:44 00:09:48 and we can update both these at one time
00:09:45 00:09:51 so make sure your targeting is the same
00:09:48 00:09:53 for both of these so if you're using
00:09:51 00:09:55 interest or look-alike set that up make
00:09:53 00:09:57 sure it's exactly the same for both of
00:09:55 00:10:02 them and then come down to manual
00:09:57 00:10:05 placements do mobile-only and then only
00:10:02 00:10:06 so deselect everything and only select a
00:10:05 00:10:08 facebook newsfeed
00:10:06 00:10:09 we want to limit our variability in our
00:10:08 00:10:11 testing to ensure they both have the
00:10:09 00:10:13 same chance of success
00:10:11 00:10:15 because if one spends mostly on like
00:10:13 00:10:16 audience insights it's gonna have a
00:10:15 00:10:20 glory click-through rate than the other
00:10:16 00:10:21 one and provide us some false results so
00:10:20 00:10:25 limit the variability with your
00:10:21 00:10:28 targeting one day click and then you
00:10:25 00:10:31 want to come up here to where it says
00:10:28 00:10:35 dynamic creative just select this on
00:10:31 00:10:38 okay oh shoot it reset the placements so
00:10:35 00:10:41 let's just yeah make sure that this is
00:10:38 00:10:44 still set correctly cuz dynamic creative
00:10:41 00:10:47 isn't allowed in some placements okay
00:10:44 00:10:50 boom there we go everything is good now
00:10:47 00:10:50 hit publish
00:10:56 00:11:02 okay and now let's go ahead and set up
00:10:59 00:11:02 this dynamic creative
00:11:03 00:11:09 I'll just name it video dynamic video
00:11:08 00:11:11 Edie
00:11:09 00:11:14 go ahead and choose your Facebook page
00:11:11 00:11:16 and Instagram page and then we want to
00:11:14 00:11:19 go ahead and choose our videos so when
00:11:16 00:11:22 you go to select videos just hold ctrl
00:11:19 00:11:24 and you can select multiple and there we
00:11:22 00:11:26 go now we have multiple videos in there
00:11:24 00:11:29 we have a 15-second version in a 59
00:11:26 00:11:31 second version leave off allow
00:11:29 00:11:33 additional optimizations for right now
00:11:31 00:11:37 and remember we want to use the same
00:11:33 00:11:40 copy and same headline and same CTA for
00:11:37 00:11:42 the first days so enter in your copy I
00:11:40 00:11:43 have a tutorial on how to write a
00:11:42 00:11:46 fishing copy for this though I'm just
00:11:43 00:11:53 gonna use like an example so I'll put
00:11:46 00:11:57 testing but enter in your copy here and
00:11:53 00:12:00 then obviously link to your product page
00:11:57 00:12:05 and then make sure it's the same CTA so
00:12:00 00:12:07 I'll use shop now ok so now what this is
00:12:05 00:12:10 gonna allow us to do is if we hit view
00:12:07 00:12:12 more variations you can see that it's
00:12:10 00:12:15 gonna essentially split test these two
00:12:12 00:12:18 different video creatives so publish
00:12:15 00:12:18 this
00:12:20 00:12:25 I highly recommend checking out my video
00:12:22 00:12:29 on writing copy that converts it'll show
00:12:25 00:12:32 you how I do my my headlines and the the
00:12:29 00:12:34 primary text for my ads that results in
00:12:32 00:12:36 high click-through rates etc in
00:12:34 00:12:38 conversions so now what we can do is
00:12:36 00:12:40 we'll just duplicate this dynamic
00:12:38 00:12:43 creative ad so leave existing campaign
00:12:40 00:12:45 oh sorry we can't duplicate it I'm sorry
00:12:43 00:12:47 don't hit duplicate but just come in two
00:12:45 00:12:49 images and then create news so that's
00:12:47 00:12:50 where the dynamic creative kind of sucks
00:12:49 00:12:53 is you can't duplicate it in certain
00:12:50 00:12:58 situations so we'll just call this
00:12:53 00:13:01 dynamic image ad once again do the same
00:12:58 00:13:03 setup this time select images so I'm
00:13:01 00:13:07 gonna select like four different images
00:13:03 00:13:10 here okay so now we have our images
00:13:07 00:13:11 input use this same copy that we use in
00:13:10 00:13:17 the video so I use like testing
00:13:11 00:13:23 obviously whatever you have and testing
00:13:17 00:13:30 headline then same website we're gonna
00:13:23 00:13:33 use the same CTA and publish now you are
00:13:30 00:13:36 done for the first day so you're gonna
00:13:33 00:13:39 let these run and start to analyze the
00:13:36 00:13:42 results so the way that you can analyze
00:13:39 00:13:45 results is if you select this breakdown
00:13:42 00:13:47 right here by dynamic creative s asset
00:13:45 00:13:50 remember I said do the image video type
00:13:47 00:13:52 for the first day so you'll click that
00:13:50 00:13:54 and we don't have data here so let me go
00:13:52 00:13:55 into one of my other ad accounts okay
00:13:54 00:13:58 here we go we're in an ad account and so
00:13:55 00:14:00 I'm already past that like initial day
00:13:58 00:14:02 so I've already removed some of those
00:14:00 00:14:04 low performers as I mentioned but when
00:14:02 00:14:06 you hit breakdown you'll be able to see
00:14:04 00:14:09 and remember we want to look at the CTR
00:14:06 00:14:11 so look at the click-through rate
00:14:09 00:14:14 analyze what's performing the best and
00:14:11 00:14:16 move forward from there make sure you're
00:14:14 00:14:17 looking at the link click-through rate
00:14:16 00:14:19 though don't look at click-through rate
00:14:17 00:14:22 all click through rate all tracks likes
00:14:19 00:14:24 clicks clicks on the play like play
00:14:22 00:14:26 button it just tracks any type of click
00:14:24 00:14:29 on the adware link click to rate only
00:14:26 00:14:31 tracks clicks on a link in the copy or
00:14:29 00:14:33 the CTA that takes people to your
00:14:31 00:14:33 website remember that's the goal with
00:14:33 00:14:35 our ads
00:14:33 00:14:37 we want people to get to our website so
00:14:35 00:14:38 they can purchase so make sure you're
00:14:37 00:14:40 looking at link click-through rate now
00:14:38 00:14:42 that you've broken them down and you're
00:14:40 00:14:45 finished with day one now we want to
00:14:42 00:14:48 remove the low performers for the video
00:14:45 00:14:50 and modify the copy so let's go ahead
00:14:48 00:14:52 and do that we have our dynamic video
00:14:50 00:14:54 here so what I would do is I would
00:14:52 00:14:56 analyze which one of these is performing
00:14:54 00:14:58 better let's say this one is the best
00:14:56 00:15:00 performer in terms of click-through rate
00:14:58 00:15:03 I'm just gonna exit out on the other one
00:15:00 00:15:05 and now I want to add some copy
00:15:03 00:15:08 variations so here I would add in
00:15:05 00:15:11 testing variation two so add in your
00:15:08 00:15:17 other your other copy add in another
00:15:11 00:15:19 headline and if you have like a unique
00:15:17 00:15:21 situation where shop now might not be
00:15:19 00:15:23 the best option you could even split
00:15:21 00:15:25 test learn more get offer a few
00:15:23 00:15:27 different other ones so go ahead and add
00:15:25 00:15:31 those in repeat that same process for
00:15:27 00:15:33 the image ad hit publish go ahead and
00:15:31 00:15:35 let day to complete and now we're on day
00:15:33 00:15:37 three so at this point you've spent
00:15:35 00:15:39 around sixty dollars and you've got some
00:15:37 00:15:42 good data and now we're gonna analyze
00:15:39 00:15:44 the headline and copy see once again
00:15:42 00:15:46 what has the best CTR remove the low
00:15:44 00:15:49 performers and you're gonna be left with
00:15:46 00:15:52 the exact setup that you need to create
00:15:49 00:15:53 a statik ad so go back in your ad
00:15:52 00:15:55 account go into like a different
00:15:53 00:15:58 campaign a different ad set hit create
00:15:55 00:16:00 ad upload the video that performed the
00:15:58 00:16:03 best when you hit when you upload that
00:16:00 00:16:05 video don't use like a normal thumbnail
00:16:03 00:16:08 use the image that perform the best as
00:16:05 00:16:10 that thumbnail use the best performing
00:16:08 00:16:12 copy as the copy best performing
00:16:10 00:16:15 headline is a headline and best
00:16:12 00:16:17 performing seat call-to-action this is
00:16:15 00:16:20 gonna give you an ultra optimized ad
00:16:17 00:16:22 within the first three days too many
00:16:20 00:16:26 people spend hundreds thousands of
00:16:22 00:16:28 dollars and waste it on a bad creative
00:16:26 00:16:30 if you do this from the very start of
00:16:28 00:16:31 your campaign you're gonna have a much
00:16:30 00:16:34 better chance of generating a profit
00:16:31 00:16:36 from the very start of your campaign and
00:16:34 00:16:39 as I showed you in the start of this
00:16:36 00:16:42 video this works incredibly well for me
00:16:39 00:16:43 and this is actually very similar to the
00:16:42 00:16:46 strategies that I teach inside my course
00:16:43 00:16:47 full time econ so you know give this a
00:16:46 00:16:49 try if you have any
00:16:47 00:16:50 fusions whatsoever leave a comment down
00:16:49 00:16:53 below and join up on the Facebook group
00:16:50 00:16:55 a skit there I will definitely help you
00:16:53 00:16:57 out but I think this process laid out
00:16:55 00:16:59 like this gives a really good idea of
00:16:57 00:17:02 actually how simple it is to use data to
00:16:59 00:17:04 make educated decisions with your ads so
00:17:02 00:17:05 I hope this video helped you guys out if
00:17:04 00:17:06 you have it make sure to subscribe
00:17:05 00:17:09 before heading out check out the
00:17:06 00:17:11 training and apply to have me run your
00:17:09 00:17:12 Facebook ads down in the description
00:17:11 00:17:14 below as always best of luck with your
00:17:12 00:17:15 e-commerce journey and your businesses I
00:17:14 00:17:18 will see you soon
00:17:15 00:17:18 Dylan out
00:17:24 00:17:26 you

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