[Tutorial] How To Create Facebook Ads that Profit in 3 Days | Facebook Ads for Shopify Dropshipping
Published on: December 3 2022 by Dylan Pondir
[Tutorial] How To Create Facebook Ads that Profit in 3 Days | Facebook Ads for Shopify Dropshipping
Table of Contents
[Tutorial] How To Create Facebook Ads that Profit in 3 Days | Facebook Ads for Shopify Dropshipping
startTime | durationTime | text |
00:00:00 | 00:00:03 | in this video I'm gonna show you this |
00:00:01 | 00:00:06 | step-by-step process to create a |
00:00:03 | 00:00:07 | profitable Facebook ad in just three |
00:00:06 | 00:00:08 | days |
00:00:07 | 00:00:11 | as always I'm gonna start by showing you |
00:00:08 | 00:00:13 | some proof that this process really does |
00:00:11 | 00:00:15 | work so I'm gonna go through a few of my |
00:00:13 | 00:00:18 | personal ad accounts and show you this |
00:00:15 | 00:00:19 | process in action so here on this first |
00:00:18 | 00:00:23 | ad account we have I launched these on |
00:00:19 | 00:00:25 | March 13th as you can see I had a couple |
00:00:23 | 00:00:29 | sales it was basically breakeven we go |
00:00:25 | 00:00:31 | to the next day you know no sales still |
00:00:29 | 00:00:36 | working on this process and then on day |
00:00:31 | 00:00:38 | three row as of three point five four if |
00:00:36 | 00:00:41 | we go to the next ad account what you'll |
00:00:38 | 00:00:43 | see here is this same thing so did the |
00:00:41 | 00:00:45 | same process and this adhikam is |
00:00:43 | 00:00:48 | generating a row as of three point four |
00:00:45 | 00:00:51 | two if we go to the next edit con that I |
00:00:48 | 00:00:54 | have running this just launched two days |
00:00:51 | 00:00:56 | ago and I've actually only spent four |
00:00:54 | 00:00:58 | dollars on this and it's already |
00:00:56 | 00:00:59 | generating a eleven point seven eight |
00:00:58 | 00:01:02 | return is but I know these aren't like |
00:00:59 | 00:01:04 | at scale but if you want to see at scale |
00:01:02 | 00:01:06 | here I can pull that up too so here's an |
00:01:04 | 00:01:08 | account at scale I use the same process |
00:01:06 | 00:01:11 | to create the ads for this one and as |
00:01:08 | 00:01:12 | you can see it's performing tremendously |
00:01:11 | 00:01:14 | well there's a big misconception |
00:01:12 | 00:01:16 | regarding Facebook advertising |
00:01:14 | 00:01:18 | specifically profitable Facebook |
00:01:16 | 00:01:20 | advertising and the misconception is |
00:01:18 | 00:01:22 | that you have to test to find the |
00:01:20 | 00:01:25 | correct audiences if you want to |
00:01:22 | 00:01:28 | generate a profit while that is slightly |
00:01:25 | 00:01:31 | true 90% of profitability with Facebook |
00:01:28 | 00:01:33 | ads comes from a winning creative so |
00:01:31 | 00:01:35 | what I'm gonna show you here is my three |
00:01:33 | 00:01:37 | day process to start from scratch and |
00:01:35 | 00:01:38 | then by day three have a winning |
00:01:37 | 00:01:40 | creative that it's gonna start |
00:01:38 | 00:01:42 | generating a profit for your ad account |
00:01:40 | 00:01:43 | in your business first I'm gonna break |
00:01:42 | 00:01:46 | down this process in a step-by-step |
00:01:43 | 00:01:47 | format and then I'm gonna go into an ad |
00:01:46 | 00:01:49 | account and show you exactly how to set |
00:01:47 | 00:01:51 | it up so there's no confusion and you |
00:01:49 | 00:01:53 | can get started today one quick note |
00:01:51 | 00:01:55 | before we jump into the tutorial I'm |
00:01:53 | 00:01:58 | taking on three new clients for my ad |
00:01:55 | 00:02:00 | agency so if you want me to run your |
00:01:58 | 00:02:02 | Facebook ads there's a forum down in the |
00:02:00 | 00:02:04 | description you can just fill it out and |
00:02:02 | 00:02:07 | apply to possibly become one of my new |
00:02:04 | 00:02:09 | clients also I just released a value |
00:02:07 | 00:02:11 | pack training that takes you inside one |
00:02:09 | 00:02:12 | of my real ad accounts generating over a |
00:02:11 | 00:02:14 | hundred thousand dollars a month |
00:02:12 | 00:02:16 | revenue if you want to get access to |
00:02:14 | 00:02:18 | that go ahead and click that link down |
00:02:16 | 00:02:19 | in the description it's a link called |
00:02:18 | 00:02:21 | how to scale to a hundred thousand |
00:02:19 | 00:02:24 | dollar months alright let's go ahead and |
00:02:21 | 00:02:25 | start this three day profitable Facebook |
00:02:24 | 00:02:27 | ad breakdown it took me a bit of time to |
00:02:25 | 00:02:30 | really piece together all of my |
00:02:27 | 00:02:31 | processes and put it together in a laid |
00:02:30 | 00:02:32 | out format like this so if you can do me |
00:02:31 | 00:02:35 | the favor of just hitting the like |
00:02:32 | 00:02:37 | button showing some support it's greatly |
00:02:35 | 00:02:39 | appreciated so as you can see we have it |
00:02:37 | 00:02:42 | broken out by day one launch day to |
00:02:39 | 00:02:44 | analyze and modify in day 3 winning |
00:02:42 | 00:02:46 | results underneath day 1 we're gonna |
00:02:44 | 00:02:48 | start breaking down the setup so what |
00:02:46 | 00:02:52 | you're gonna do is create one campaign |
00:02:48 | 00:02:54 | with a twenty dollar per day budget I'm |
00:02:52 | 00:02:56 | assuming you're gonna be using CBO since |
00:02:54 | 00:02:59 | it is slowly becoming mandatory I create |
00:02:56 | 00:03:02 | two dynamic ad sets so make sure to |
00:02:59 | 00:03:04 | check the dynamic ad set box within the |
00:03:02 | 00:03:05 | ad set setup and once again I'm gonna |
00:03:04 | 00:03:07 | take you through this process and show |
00:03:05 | 00:03:10 | you to make sure you do it correctly |
00:03:07 | 00:03:13 | you're gonna have to add sets inside of |
00:03:10 | 00:03:16 | this campaign the first ad set is gonna |
00:03:13 | 00:03:18 | have two video creatives it's gonna only |
00:03:16 | 00:03:20 | use news feed placements you're gonna |
00:03:18 | 00:03:23 | use the same copy same headline and same |
00:03:20 | 00:03:26 | CTA for both of those creatives then in |
00:03:23 | 00:03:29 | that second ad set you're gonna have a |
00:03:26 | 00:03:32 | dynamic creative setup with four image |
00:03:29 | 00:03:35 | creatives the news feed placement the |
00:03:32 | 00:03:37 | same copy same headline same CTA so what |
00:03:35 | 00:03:39 | we're doing here is we're just |
00:03:37 | 00:03:42 | essentially gonna be split testing two |
00:03:39 | 00:03:46 | video creatives and four image creatives |
00:03:42 | 00:03:47 | and separate campaigns why am i doing to |
00:03:46 | 00:03:50 | add sets one for images and one for |
00:03:47 | 00:03:52 | videos well when it comes to running a |
00:03:50 | 00:03:54 | successful Facebook ad I prefer to run |
00:03:52 | 00:03:57 | video ads but there's really two main |
00:03:54 | 00:04:00 | pieces to a successful video creative |
00:03:57 | 00:04:02 | obviously the video being the first part |
00:04:00 | 00:04:04 | but the second part that is usually |
00:04:02 | 00:04:06 | overlooked by people that can have a |
00:04:04 | 00:04:12 | huge impact on the profitability of an |
00:04:06 | 00:04:15 | ad is the thumbnail what I do is I run |
00:04:12 | 00:04:17 | dynamic creative testings on four |
00:04:15 | 00:04:19 | different image creatives and basically |
00:04:17 | 00:04:21 | the results that I get from this are |
00:04:19 | 00:04:23 | gonna allow me to use that image |
00:04:21 | 00:04:26 | creative as the thumbnail for the video |
00:04:23 | 00:04:28 | creative ultimately giving me this |
00:04:26 | 00:04:30 | optimize creative that's generating a |
00:04:28 | 00:04:32 | profit once again if any of this sounds |
00:04:30 | 00:04:34 | confusing I'm gonna take you into a |
00:04:32 | 00:04:35 | attik on and show you how to set this up |
00:04:34 | 00:04:38 | right after kind of going through this |
00:04:35 | 00:04:40 | process so it's gonna run at twenty |
00:04:38 | 00:04:41 | dollars a day once that first day |
00:04:40 | 00:04:43 | finishes around to day two |
00:04:41 | 00:04:45 | this is when we begin to analyze and |
00:04:43 | 00:04:48 | modify we're still gonna have it running |
00:04:45 | 00:04:49 | at twenty dollars per day still keeping |
00:04:48 | 00:04:52 | those two dynamic ad sets you don't need |
00:04:49 | 00:04:54 | to duplicate or remove anything yet but |
00:04:52 | 00:04:56 | we're gonna go in an ad set number one |
00:04:54 | 00:04:58 | and there's a breakdown option so we're |
00:04:56 | 00:05:00 | gonna break this down and buy video type |
00:04:58 | 00:05:02 | we're gonna analyze the video with the |
00:05:00 | 00:05:03 | highest click-through rate that is |
00:05:02 | 00:05:05 | solely what we're focused on right now |
00:05:03 | 00:05:09 | looking at the click-through rate of |
00:05:05 | 00:05:11 | these videos whatever is performing |
00:05:09 | 00:05:13 | lower than the other one whatever one |
00:05:11 | 00:05:16 | loses in terms of performance in the |
00:05:13 | 00:05:19 | click to rate area we're going to remove |
00:05:16 | 00:05:21 | that from that dynamic creative now what |
00:05:19 | 00:05:23 | we're gonna do is we're gonna change up |
00:05:21 | 00:05:25 | the copy and the headline variations so |
00:05:23 | 00:05:28 | we're gonna add to copy variations in to |
00:05:25 | 00:05:30 | headline variations now we're gonna |
00:05:28 | 00:05:32 | publish that and go into ED set two |
00:05:30 | 00:05:35 | that's it number two we're gonna break |
00:05:32 | 00:05:36 | down by a dynamic image type so those |
00:05:35 | 00:05:39 | four image creatives are gonna be split |
00:05:36 | 00:05:42 | out separately in each row so we can |
00:05:39 | 00:05:44 | view each one of the metrics we're gonna |
00:05:42 | 00:05:46 | analyze the image with the highest |
00:05:44 | 00:05:48 | click-through rate we're gonna remove |
00:05:46 | 00:05:50 | the low performers if there's like two |
00:05:48 | 00:05:52 | different images performing pretty |
00:05:50 | 00:05:54 | similarly we can keep - you know two's |
00:05:52 | 00:05:56 | not a big deal with the images and then |
00:05:54 | 00:05:59 | we're gonna add to copy and headline |
00:05:56 | 00:06:01 | variations we're gonna publish that let |
00:05:59 | 00:06:03 | this spend the $20 let it finish the day |
00:06:01 | 00:06:05 | out and now we're on a day three this is |
00:06:03 | 00:06:08 | when we find our winning results to |
00:06:05 | 00:06:11 | start moving forward with going to adds |
00:06:08 | 00:06:14 | that one breakdown by dynamic copy and |
00:06:11 | 00:06:16 | headline type once again analyze a copy |
00:06:14 | 00:06:17 | and headlines with the highest |
00:06:16 | 00:06:20 | click-through rate |
00:06:17 | 00:06:23 | same thing with Adsit to breakdown by |
00:06:20 | 00:06:24 | dynamic copy and headline type analyze |
00:06:23 | 00:06:27 | the copy in the headline with the |
00:06:24 | 00:06:29 | highest CTR remove the low performers in |
00:06:27 | 00:06:30 | terms of the copy and headlines and then |
00:06:29 | 00:06:31 | what you're gonna do is you're gonna |
00:06:30 | 00:06:34 | have |
00:06:31 | 00:06:36 | a winning setup right there but you |
00:06:34 | 00:06:38 | don't want to necessarily stik with a |
00:06:36 | 00:06:40 | dynamic creative the issue being is you |
00:06:38 | 00:06:42 | can't use dynamic creatives in non |
00:06:40 | 00:06:45 | dynamic ad sets if that makes sense once |
00:06:42 | 00:06:49 | again we'll break this down but what you |
00:06:45 | 00:06:51 | want to do is take all of those the the |
00:06:49 | 00:06:53 | winning image the winning video in the |
00:06:51 | 00:06:55 | winning copy and winning headlines and |
00:06:53 | 00:06:57 | create a statik creative so you're gonna |
00:06:55 | 00:07:01 | drop that video and another new creative |
00:06:57 | 00:07:04 | use the the images the thumbnail insert |
00:07:01 | 00:07:06 | the the copy and insert the headline hit |
00:07:04 | 00:07:08 | publish and start running with that so |
00:07:06 | 00:07:10 | you now have an optimized launch |
00:07:08 | 00:07:15 | creative that will generate a profit |
00:07:10 | 00:07:18 | this works so well and to many people in |
00:07:15 | 00:07:20 | my opinion are analyzing solely |
00:07:18 | 00:07:22 | purchases but when you're launching a |
00:07:20 | 00:07:25 | new creative with the new product it's a |
00:07:22 | 00:07:26 | process you most likely ninety-five |
00:07:25 | 00:07:28 | percent of time will not be turning a |
00:07:26 | 00:07:31 | profit from day one the reason that I'm |
00:07:28 | 00:07:33 | able to do that is I've been advertising |
00:07:31 | 00:07:35 | for over four years and have spent over |
00:07:33 | 00:07:36 | five hundred thousand dollars and run |
00:07:35 | 00:07:39 | four hundred thousand dollars on |
00:07:36 | 00:07:41 | Facebook ads in the past year so you |
00:07:39 | 00:07:44 | know I I know this process I had this |
00:07:41 | 00:07:45 | down to a science and that's what I want |
00:07:44 | 00:07:47 | to help you get to the point of being |
00:07:45 | 00:07:48 | able to do is really start turning the |
00:07:47 | 00:07:51 | profits within the first few days of a |
00:07:48 | 00:07:53 | campaign launch this set up right here |
00:07:51 | 00:07:55 | is the best way to do that so let's go |
00:07:53 | 00:07:57 | over to an ad account and I'm going to |
00:07:55 | 00:07:59 | show you how to actually create this so |
00:07:57 | 00:08:02 | you can launch this in your ad account |
00:07:59 | 00:08:05 | today alright let's go ahead and go |
00:08:02 | 00:08:09 | through the setup for this creative |
00:08:05 | 00:08:14 | strategy so under campaigns hit create |
00:08:09 | 00:08:14 | we'll just call this a wanton cold |
00:08:20 | 00:08:25 | and if you're in my course full time you |
00:08:24 | 00:08:27 | come you'll understand this naming if |
00:08:25 | 00:08:30 | you're kind of confused feel free to |
00:08:27 | 00:08:34 | name it how you prefer campaign |
00:08:30 | 00:08:36 | objective conversions will use CBO since |
00:08:34 | 00:08:39 | a lot of you it's already mandatory |
00:08:36 | 00:08:44 | create ad set we will call we will |
00:08:39 | 00:08:49 | create one called dynamic video and then |
00:08:44 | 00:08:52 | we can skip the ad for now okay and then |
00:08:49 | 00:08:52 | we'll duplicate this ad set |
00:08:57 | 00:09:03 | if it allows us at any point today let's |
00:09:01 | 00:09:07 | try it again |
00:09:03 | 00:09:07 | there we go duplicate |
00:09:08 | 00:09:12 | for your conversion use the purchased |
00:09:10 | 00:09:16 | conversion so switch this to your pixel |
00:09:12 | 00:09:17 | and then choose purchase I remember it's |
00:09:16 | 00:09:21 | not necessarily important to have |
00:09:17 | 00:09:22 | purchases at this phase but that's per |
00:09:21 | 00:09:24 | that's what I've been using to run this |
00:09:22 | 00:09:26 | dynamic stuff so you can really use any |
00:09:24 | 00:09:28 | different objective and still analyze |
00:09:26 | 00:09:30 | click-through rate but if you have some |
00:09:28 | 00:09:31 | extra budget to test I would recommend |
00:09:30 | 00:09:33 | testing with purchase and if you want a |
00:09:31 | 00:09:38 | little bit of cheaper testing option use |
00:09:33 | 00:09:40 | initiated checkout so let's go through |
00:09:38 | 00:09:42 | so what we want to do is you can select |
00:09:40 | 00:09:44 | both of these if you hold shift and |
00:09:42 | 00:09:45 | click on the other one it'll select both |
00:09:44 | 00:09:48 | and we can update both these at one time |
00:09:45 | 00:09:51 | so make sure your targeting is the same |
00:09:48 | 00:09:53 | for both of these so if you're using |
00:09:51 | 00:09:55 | interest or look-alike set that up make |
00:09:53 | 00:09:57 | sure it's exactly the same for both of |
00:09:55 | 00:10:02 | them and then come down to manual |
00:09:57 | 00:10:05 | placements do mobile-only and then only |
00:10:02 | 00:10:06 | so deselect everything and only select a |
00:10:05 | 00:10:08 | facebook newsfeed |
00:10:06 | 00:10:09 | we want to limit our variability in our |
00:10:08 | 00:10:11 | testing to ensure they both have the |
00:10:09 | 00:10:13 | same chance of success |
00:10:11 | 00:10:15 | because if one spends mostly on like |
00:10:13 | 00:10:16 | audience insights it's gonna have a |
00:10:15 | 00:10:20 | glory click-through rate than the other |
00:10:16 | 00:10:21 | one and provide us some false results so |
00:10:20 | 00:10:25 | limit the variability with your |
00:10:21 | 00:10:28 | targeting one day click and then you |
00:10:25 | 00:10:31 | want to come up here to where it says |
00:10:28 | 00:10:35 | dynamic creative just select this on |
00:10:31 | 00:10:38 | okay oh shoot it reset the placements so |
00:10:35 | 00:10:41 | let's just yeah make sure that this is |
00:10:38 | 00:10:44 | still set correctly cuz dynamic creative |
00:10:41 | 00:10:47 | isn't allowed in some placements okay |
00:10:44 | 00:10:50 | boom there we go everything is good now |
00:10:47 | 00:10:50 | hit publish |
00:10:56 | 00:11:02 | okay and now let's go ahead and set up |
00:10:59 | 00:11:02 | this dynamic creative |
00:11:03 | 00:11:09 | I'll just name it video dynamic video |
00:11:08 | 00:11:11 | Edie |
00:11:09 | 00:11:14 | go ahead and choose your Facebook page |
00:11:11 | 00:11:16 | and Instagram page and then we want to |
00:11:14 | 00:11:19 | go ahead and choose our videos so when |
00:11:16 | 00:11:22 | you go to select videos just hold ctrl |
00:11:19 | 00:11:24 | and you can select multiple and there we |
00:11:22 | 00:11:26 | go now we have multiple videos in there |
00:11:24 | 00:11:29 | we have a 15-second version in a 59 |
00:11:26 | 00:11:31 | second version leave off allow |
00:11:29 | 00:11:33 | additional optimizations for right now |
00:11:31 | 00:11:37 | and remember we want to use the same |
00:11:33 | 00:11:40 | copy and same headline and same CTA for |
00:11:37 | 00:11:42 | the first days so enter in your copy I |
00:11:40 | 00:11:43 | have a tutorial on how to write a |
00:11:42 | 00:11:46 | fishing copy for this though I'm just |
00:11:43 | 00:11:53 | gonna use like an example so I'll put |
00:11:46 | 00:11:57 | testing but enter in your copy here and |
00:11:53 | 00:12:00 | then obviously link to your product page |
00:11:57 | 00:12:05 | and then make sure it's the same CTA so |
00:12:00 | 00:12:07 | I'll use shop now ok so now what this is |
00:12:05 | 00:12:10 | gonna allow us to do is if we hit view |
00:12:07 | 00:12:12 | more variations you can see that it's |
00:12:10 | 00:12:15 | gonna essentially split test these two |
00:12:12 | 00:12:18 | different video creatives so publish |
00:12:15 | 00:12:18 | this |
00:12:20 | 00:12:25 | I highly recommend checking out my video |
00:12:22 | 00:12:29 | on writing copy that converts it'll show |
00:12:25 | 00:12:32 | you how I do my my headlines and the the |
00:12:29 | 00:12:34 | primary text for my ads that results in |
00:12:32 | 00:12:36 | high click-through rates etc in |
00:12:34 | 00:12:38 | conversions so now what we can do is |
00:12:36 | 00:12:40 | we'll just duplicate this dynamic |
00:12:38 | 00:12:43 | creative ad so leave existing campaign |
00:12:40 | 00:12:45 | oh sorry we can't duplicate it I'm sorry |
00:12:43 | 00:12:47 | don't hit duplicate but just come in two |
00:12:45 | 00:12:49 | images and then create news so that's |
00:12:47 | 00:12:50 | where the dynamic creative kind of sucks |
00:12:49 | 00:12:53 | is you can't duplicate it in certain |
00:12:50 | 00:12:58 | situations so we'll just call this |
00:12:53 | 00:13:01 | dynamic image ad once again do the same |
00:12:58 | 00:13:03 | setup this time select images so I'm |
00:13:01 | 00:13:07 | gonna select like four different images |
00:13:03 | 00:13:10 | here okay so now we have our images |
00:13:07 | 00:13:11 | input use this same copy that we use in |
00:13:10 | 00:13:17 | the video so I use like testing |
00:13:11 | 00:13:23 | obviously whatever you have and testing |
00:13:17 | 00:13:30 | headline then same website we're gonna |
00:13:23 | 00:13:33 | use the same CTA and publish now you are |
00:13:30 | 00:13:36 | done for the first day so you're gonna |
00:13:33 | 00:13:39 | let these run and start to analyze the |
00:13:36 | 00:13:42 | results so the way that you can analyze |
00:13:39 | 00:13:45 | results is if you select this breakdown |
00:13:42 | 00:13:47 | right here by dynamic creative s asset |
00:13:45 | 00:13:50 | remember I said do the image video type |
00:13:47 | 00:13:52 | for the first day so you'll click that |
00:13:50 | 00:13:54 | and we don't have data here so let me go |
00:13:52 | 00:13:55 | into one of my other ad accounts okay |
00:13:54 | 00:13:58 | here we go we're in an ad account and so |
00:13:55 | 00:14:00 | I'm already past that like initial day |
00:13:58 | 00:14:02 | so I've already removed some of those |
00:14:00 | 00:14:04 | low performers as I mentioned but when |
00:14:02 | 00:14:06 | you hit breakdown you'll be able to see |
00:14:04 | 00:14:09 | and remember we want to look at the CTR |
00:14:06 | 00:14:11 | so look at the click-through rate |
00:14:09 | 00:14:14 | analyze what's performing the best and |
00:14:11 | 00:14:16 | move forward from there make sure you're |
00:14:14 | 00:14:17 | looking at the link click-through rate |
00:14:16 | 00:14:19 | though don't look at click-through rate |
00:14:17 | 00:14:22 | all click through rate all tracks likes |
00:14:19 | 00:14:24 | clicks clicks on the play like play |
00:14:22 | 00:14:26 | button it just tracks any type of click |
00:14:24 | 00:14:29 | on the adware link click to rate only |
00:14:26 | 00:14:31 | tracks clicks on a link in the copy or |
00:14:29 | 00:14:33 | the CTA that takes people to your |
00:14:31 | 00:14:33 | website remember that's the goal with |
00:14:33 | 00:14:35 | our ads |
00:14:33 | 00:14:37 | we want people to get to our website so |
00:14:35 | 00:14:38 | they can purchase so make sure you're |
00:14:37 | 00:14:40 | looking at link click-through rate now |
00:14:38 | 00:14:42 | that you've broken them down and you're |
00:14:40 | 00:14:45 | finished with day one now we want to |
00:14:42 | 00:14:48 | remove the low performers for the video |
00:14:45 | 00:14:50 | and modify the copy so let's go ahead |
00:14:48 | 00:14:52 | and do that we have our dynamic video |
00:14:50 | 00:14:54 | here so what I would do is I would |
00:14:52 | 00:14:56 | analyze which one of these is performing |
00:14:54 | 00:14:58 | better let's say this one is the best |
00:14:56 | 00:15:00 | performer in terms of click-through rate |
00:14:58 | 00:15:03 | I'm just gonna exit out on the other one |
00:15:00 | 00:15:05 | and now I want to add some copy |
00:15:03 | 00:15:08 | variations so here I would add in |
00:15:05 | 00:15:11 | testing variation two so add in your |
00:15:08 | 00:15:17 | other your other copy add in another |
00:15:11 | 00:15:19 | headline and if you have like a unique |
00:15:17 | 00:15:21 | situation where shop now might not be |
00:15:19 | 00:15:23 | the best option you could even split |
00:15:21 | 00:15:25 | test learn more get offer a few |
00:15:23 | 00:15:27 | different other ones so go ahead and add |
00:15:25 | 00:15:31 | those in repeat that same process for |
00:15:27 | 00:15:33 | the image ad hit publish go ahead and |
00:15:31 | 00:15:35 | let day to complete and now we're on day |
00:15:33 | 00:15:37 | three so at this point you've spent |
00:15:35 | 00:15:39 | around sixty dollars and you've got some |
00:15:37 | 00:15:42 | good data and now we're gonna analyze |
00:15:39 | 00:15:44 | the headline and copy see once again |
00:15:42 | 00:15:46 | what has the best CTR remove the low |
00:15:44 | 00:15:49 | performers and you're gonna be left with |
00:15:46 | 00:15:52 | the exact setup that you need to create |
00:15:49 | 00:15:53 | a statik ad so go back in your ad |
00:15:52 | 00:15:55 | account go into like a different |
00:15:53 | 00:15:58 | campaign a different ad set hit create |
00:15:55 | 00:16:00 | ad upload the video that performed the |
00:15:58 | 00:16:03 | best when you hit when you upload that |
00:16:00 | 00:16:05 | video don't use like a normal thumbnail |
00:16:03 | 00:16:08 | use the image that perform the best as |
00:16:05 | 00:16:10 | that thumbnail use the best performing |
00:16:08 | 00:16:12 | copy as the copy best performing |
00:16:10 | 00:16:15 | headline is a headline and best |
00:16:12 | 00:16:17 | performing seat call-to-action this is |
00:16:15 | 00:16:20 | gonna give you an ultra optimized ad |
00:16:17 | 00:16:22 | within the first three days too many |
00:16:20 | 00:16:26 | people spend hundreds thousands of |
00:16:22 | 00:16:28 | dollars and waste it on a bad creative |
00:16:26 | 00:16:30 | if you do this from the very start of |
00:16:28 | 00:16:31 | your campaign you're gonna have a much |
00:16:30 | 00:16:34 | better chance of generating a profit |
00:16:31 | 00:16:36 | from the very start of your campaign and |
00:16:34 | 00:16:39 | as I showed you in the start of this |
00:16:36 | 00:16:42 | video this works incredibly well for me |
00:16:39 | 00:16:43 | and this is actually very similar to the |
00:16:42 | 00:16:46 | strategies that I teach inside my course |
00:16:43 | 00:16:47 | full time econ so you know give this a |
00:16:46 | 00:16:49 | try if you have any |
00:16:47 | 00:16:50 | fusions whatsoever leave a comment down |
00:16:49 | 00:16:53 | below and join up on the Facebook group |
00:16:50 | 00:16:55 | a skit there I will definitely help you |
00:16:53 | 00:16:57 | out but I think this process laid out |
00:16:55 | 00:16:59 | like this gives a really good idea of |
00:16:57 | 00:17:02 | actually how simple it is to use data to |
00:16:59 | 00:17:04 | make educated decisions with your ads so |
00:17:02 | 00:17:05 | I hope this video helped you guys out if |
00:17:04 | 00:17:06 | you have it make sure to subscribe |
00:17:05 | 00:17:09 | before heading out check out the |
00:17:06 | 00:17:11 | training and apply to have me run your |
00:17:09 | 00:17:12 | Facebook ads down in the description |
00:17:11 | 00:17:14 | below as always best of luck with your |
00:17:12 | 00:17:15 | e-commerce journey and your businesses I |
00:17:14 | 00:17:18 | will see you soon |
00:17:15 | 00:17:18 | Dylan out |
00:17:24 | 00:17:26 | you |
Recommended
- Ready To Give Up On Shopify and Facebook Ads in 2020? (Keeping It Real: Episode 1)
- How Often Should I Be Optimizing My Facebook Ads? [Q&A] 🚀
- How To Plan & Launch a USA Shopify Dropshipping Store
- This SIMPLE Shopify Store Mindset 100x'd His Facebook Ads (Easy Method)
- How Our Shopify Store Made $1M in 6 Months in 2021