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Twitter Ad Specs and Formats

Published on: December 7 2022 by Paid Media Pros

Social media has become an integral part of our lives and Twitter is no exception. It is a powerful platform that allows individuals and businesses to communicate and engage with their audience. Twitter Ads offer a great opportunity for businesses to reach their target audience in a cost-effective manner. In this article, we will discuss Twitter Ad Specs and Formats to help businesses optimize their Twitter Ads.

Twitter Ad Specs and Formats:

1. Tweet Ads:

- Character Limit: 280 characters

- Image Size: 1200 x 675 pixels (1.91:1 aspect ratio)

- Video Length: 2 minutes and 20 seconds

- Audio: AAC, 48kHz, 128kbps

- Video Format: MP4 or MOV

2. Promoted Accounts:

- Displayed on Twitter's Who to Follow section

- Profile Image: 400 x 400 pixels

- Header Image: 1500 x 500 pixels

- Bio: 160 characters

3. Promoted Trends:

- Displayed in the Trending Topics section

- Trends are marked with a Promoted label

4. Promoted Moments:

- Curated stories with a collection of tweets

- Cover Image: 1200 x 675 pixels

5. In-Stream Video Ads:

- Video Length: Up to 15 seconds

- Aspect Ratio: 16:9 or 1:1

- Video Format: MP4 or MOV

- Audio: AAC, 48kHz, 128kbps

6. Direct Message Ads:

- Automated responses or chatbots can be used

- Character Limit: 10,000 characters

Twitter Ads offer a great opportunity for businesses to reach their target audience. By optimizing the ad formats and specs, businesses can create engaging ads that resonate with their audience. It is important to keep in mind the character limits, image and video sizes, and other technical specifications to ensure that the ads are displayed correctly. With the right strategy and execution, Twitter Ads can be a powerful tool for businesses to drive their marketing objectives.

Twitter Ad Specs and Formats

Twitter ads offer a variety of ad formats that can be used to promote a business or product. In this article, we will be discussing the different ad formats available and the specifications for each of them.

Promoted Text Ad:

- Maximum character limit for promoted tweet is 280 characters

- If link is included, character limit decreases by 23 characters

- Recommended to use 1:1 square ratio for images

Promoted Image Ad:

- Same guidelines as promoted text ad

- Recommended image width is at least 600 pixels

- Height can be any size, but if it is more than width, image will be cropped to 1:1 square ratio

Promoted Video Ad:

- Same guidelines as promoted text and image ad

- Video ratio must be 16:9 or 1:1 square ratio

- One link will decrease character count by 23 characters

- Video length should be 15 seconds or less

- Maximum file size for video is 1 gigabyte

Carousel Ad:

- Can include 2-6 photos or videos

- Cannot combine photos and videos in same carousel

- Recommended to use 1:1 square ratio for images

App Card:

- Text guidelines are same as promoted text ad

- Image ratio should be 1.91:1 or 1:1 square ratio

- Can only have one website or app destination for all cards

- Only one call-to-action button is available

Followers Campaign:

- Text-only tweet is recommended

- Image or video will not render within campaign

- Follow call-to-action button is available

Twitter Audience Platform:

- Different ad formats and sizes available

- Can expand reach on audience platform by leaving toggle on

- Recommended to test a variety of ad formats to see what works best for campaign

Twitter ads offer a variety of ad formats to promote a business or product. It is important to understand the specifications for each ad format to ensure that the creative looks best within the campaign. Testing a variety of ad formats is recommended to see what works best for the campaign's goals.

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