Twitter Ads Tutorial 2022

hi guys, welcome back. in today's video, i'm going to show you how to create a twitter ad campaign without further ado. let's get into it all right. so this is my twitter dashboard, and once you log into your account, this is what your interface would look like. if you don't have an account with twitter, go ahead and make yourself an account. once you do that, log in and then click the more button over here and then select twitter ads. so then you will be directed to a page where you have to set up your country and your time zone. so first objective is reach. so this is something you can do if you want to maximize the reach of your ad. if you want to get more people to watch your videos, you can click video views. if you want to pair your ad with any sort of premium content, you can select pre-roll views. if you want to get people out there to install your application, you can select app installs. if you want to drive traffic to a certain website, you can click website traffic. if you want the people out there to be engaged more with your tweets, then you can select engagement. and if you want the people who already use your app to just open it and like get engaged again with the application. you can select app free engagements. so for this tutorial, let's assume that i have a clothing store and i have a sale coming up where i'm offering like 50 to 60 percent discount and i want to drive traffic to my website through twitter. so i'm gonna click drive traffic to the website and i will select next. so then you will come to your campaign setup page and the first thing i'll do is give a name to the campaign so i'll put that as sale promotion and then i'm gonna ensure my funding source is selected. and then you have a little button over here that says campaign budget optimization. so when you turn on this button, you can set your daily campaign budget and the total campaign budget as well. but when you switch off the button, you can set your budget at the ad group level. if you want to get more information on it, just click learn more, and we have this whole artikle that explains the difference between the default structure and the campaign budget optimization. i will keep it off for this tutorial and i will select next and then give a name to your ad group so i'll put that as sale 50 off and then set up your daily ad group budget. so if you want, you can make it 50 hundred dollars, whatever is your daily ad group budget, and you can also set up the total ad group budget you have. um, when you click over here, you can set the start date. so let's see, if i want this ad to start from 20th of june, um, maybe at you know, 9: 9 pm- yeah, that looks good. and if you want to set an end date, just uncheck this box and when you do that, you also have a calendar over here so you can set the end date. uh, so let's say, my campaign is starting on 28th of june and i want it to end by 30th of july, and i can select that. and i can also set the time over here. if you want this ad to run indefinitely, just click this box over here. when i pick- when i pick the end date, i can also see a little uh snippet on the bottom that says my ad will run for 26 days. it's not going to spend more than 350 dollars per week. so that's a good information to have. next, you can select the goal of your ad group. so when you click over here, we have three options. we have site wizards: uh. we have link clicks and conversions: uh, link clicks is something that is used when you want your ads, uh to be visible or to be shown to people who are most likely to click on a certain link. when you select site visits, your ads will be shown to people who are most likely to visit your website. when you click conversions, um, your ads will be shown to people who are most likely to take a certain action on your website based on a certain event that will be specified by you. so for this video, i'm gonna select link clicks, and then we have three bit strategy. so we have auto bid- uh. we have target cost, we have maximum bid. so when it comes to auto bid, it automatikally, uh would maximize the results that you get at the lowest price possible. in the target cost, you're going to set the amount that you want to pay for the average cost per link click. so if you want to pay 2.91 for any link click that you have on an average, you can set it over here. next, we have maximum bid. so this is the maximum amount of money that you will be okay with paying for every link click that you get. so let's say, for every link click, i'm gonna pay three dollars and that's my bid strategy and that's the bit strategy i will be going for you also get some suggestions on the bottom so you can do your own research and decide if it's strategy that would work for you. for pacing, we have two options, so we have standard and accelerated. when you click standard, it means that your ad will be shown in such a way that your budget is utilized in the most effective manner. when you click accelerated, it means your ad is shown multiple times throughout the day, usually for any campaigns that are time constrained. i'm gonna click standard for this tutorial and then you can set your demographics. this usually means the audience that you want twitter to target through your ads. so we have gender. we have any women and men, so i'm gonna select any. uh, you can also set the age range. so whether you want to target a specific age range. so we are promoting a sale of 50 percent off on fashion clothes. it's for men and women, but it's usually for people from 18th up to 54, so anyone who is in this age range would be interested in buying the products that we offer. you can also set the location. so let's say, i just want to target the people in toronto, canada, so i can select that. but then we have the language targeting. so let's say, if you're targeting an ad to spanish people and you only want to reach out to people who speak in, you know spanish language, so you can set that over here. then we have the devices settings. so this is a really good tool. if you are promoting an application that is only available in android or something like that, so you only want to target people who are using android and not any other devices, so you can make all those adjustments over here. you can also select this section and filter it out based on a device model. so if you just want to target people who are using samsung phone for certain reason, you can do that as well. so then you can set your custom audiences so you can exclude and include a certain type of audience that would perform better for your campaign. then we have targeting features. so over here you can include certain keywords if you want to include and exclude them. you also have a recommendations tab over here and you can also bulk upload your keywords. so, for instance, i want to target people who are using the word fashion, for example. so i'm just gonna type fashion over here, and when i do that, i can click this box to insert this keyword and on this section i can also see the global audience size i have for that keyword. so it's 36 million in this case. and then let's say we want to target people who want to buy suits, so i will click suits and i will select that box. and there you go. we have included two keywords for now. we have fashion and suits. and when i include all of these keywords, i can also see my audience estimate on this section. so, based on our targeting selections, um, the estimated size of our audience would be anywhere from 848k to 937k. so that's a really good tool. so then we have the interest tab over here. when i click this, i have different categories that i can pick and select. uh, this will also help us narrow down the people we are targeting. so in our case, we are dealing with clothing products, fashion products. so i am just gonna try and search for fashion and i'm gonna select this button over here that say style and fashion. and i'm also gonna select men's accessories- men's bag, um. women's actuaries, women's accessories, women's bag, beachwear, um, jeans and so on and i'm just gonna tap over here and, as you can see that we are.

I Spent $150 on Twitter ADs For My NFT Project (Here are the Results)

hey, hey, it's your host sauce from the viral kingdom, and welcome to another nft tutorial. in today's video, i'm gonna be showing you guys how to put up your very own advertisement on twitter that goes through a selective community's timeline. this way, you can get your nft project in front of thousands of eyes that want to see it. but before we do get into any of that, if you could go down and leave a like on this video and subscribe to the channel, it would mean a ton, as we're trying to hit our end goal of 100 000 subscribers. so if you like nft related content, make sure you hit that sub button, because that's what i've been posting for the past couple months. with that out of the way, let's get right into this video. so today i'm going to be creating a twitter ad, although it's not going to be for my personal nft project just because i don't have one. it will be for my nft course, where i teach everyone how to build their own nft project. i go over the whole marketing aspect, the brand creation and the art creation. if that's something you're interested in, i highly suggest going down in the description and checking it out. it's by far the cheapest horse on the internet for this type of niche and i really go in depth on different topics that nobody on youtube is toking about. with that out of the way, let's go to the adstwittercom url domain and we'll get started. so first it's gonna ask for your country and time zone. i'm located in canada, so i'm going to select that, and it will automatikally associate your currency to the country you are located in. now it's going to ask you to choose your campaign objective. for my case, i definitely want website traffic. that's by far my main goal- to get people to visit the nft course and possibly make a purchase. however, if you're just trying to build your social identity, i'd highly suggest going with engagements or followers, and if you're trying to create a big brand awareness, i definitely go with the reach option. now, if you have a app- i assume most of you watching this video don't have your own app software that people can download, but if you happen to do so, obviously do the apps, re-engagements or app installs option. but assuming most you watching have your own nft project or considering it, i'd highly suggest going with engagements or followers. unless you have a website that you want people to check out, then definitely link your website. so we'll do the website traffic option and then go next. it's going to ask for the campaign name. i'm just going to call it nftcoursesite views. you can really name this anything. it's not a huge deal. it's just so you can keep track your campaign names and know which one you're dealing with. now it's going to ask for your daily budget. obviously, the more you put in your budget, the more views, the more traction you're going to gain. but it is important to note that you will never go over the max amount you set on your budget. so let's say, i set the budget to 25. i may spend 20 in a day, but i'll never spend 30 dollars in a day. so basically, whatever your daily budget is going to be the absolute max, it will never go over this number. for this daily budget, i want to make this campaign about five days. i'm going to set the daily budget to 25, with the total budget being a hundred and twenty five dollars. i think this is an okay amount to get good test results and see how well the campaign is working without spending too much money and having a complete flop. i highly suggest always starting out with any campaign you ever do with a small amount of money and then, if you find that you're getting good results, then increase it to, let's say, a thousand dollars in your budget. that is what i recommend anyone doing marketing always do testing before you put all your eggs into one basket. now for the start date. i am going to set it as soon as possible, so we'll set it to 4 pm to day. now you can set the pacing. so let's say you have a campaign and you want the message to get out there as soon as possible. you're under a time constraint and you only have five days to promote your mint launch, let's say. then you can select accelerated, and this will ensure that your promoted tweets get sent out in that time constraint. the only problem with this is that it's going to be sent out to less advantageous customers where, if you do standard, it will be set to a better pool of people. however, it could go past those time constraints, so that's something to keep in mind. we're going to set ours to standard, though, so i'm going to set the end date to the six, so this will be a five day campaign. then i'm going to select. next, the pay by is going to be by impression, so won't be by clicks, which is unfortunate for the demographics. this is actually incredibly important part. you need to understand your audience now. for me, it's definitely going to be a male gender, just because there's way more men within the nft space than there is woman. for the age range, i'm going to do 13 to 34, as i believe anyone older than 34 might not be as in tune with the nft space comparatively to others. now i am kind of risking it by not selecting 18, 13 maybe too young, and i'm not sure how many younger kids are within the nft space. i know there is a decent demographic of younger teenagers. i just don't know if it is beneficial to include the 13 year olds or if 18 is the better option. but this is why testing out different demographics is always important. it's gonna ask to add your countries that you want to advertise in. this is actually really important and i highly suggest choosing all the countries that are most active within the nft community. you can actually do specific cities within the countries, but i'm just going to do countries in general. i'm just picking a few that come up off the top of my head that i know have a big nft population now if you want to know the full list of the best countries to advertise in. i actually go over this within my nft course. for the language, we are going to select english, just because that's what my nft course is in. it's all in english. for the operating system, i am going to choose only desktop, because i feel most nft users usually use a desktop, although i do know there's a decent amount on mobile phones. this is one of those things that you definitely want to test around with, but i think by selecting desktop it will reach the right target that i want. now you can choose a device model- i don't really want to choose that- or a carrier- i'm not really interested in that either, but it's really cool that all these options are here for you in your campaign. now the next important feature is going to be the targeting features, which is one of the most important steps within creating your campaign. so for my keywords, i'm going to put in nft, nft project, nft marketing, marketing course, promote nft, nft collection and nft shill. so i'm going to start with these keywords. you could probably include a lot more to get a better sample, and i highly suggest, if you are spending the money, to add as many keywords as possible. now, this is a really good one follower look-alikes. so what you want to do is find people that you want to target and twitter will automatikally find a look-alikes to that profile. so here's some fantastik twitter accounts that are really heavily involved within the twitter nft community and i really want to target people of these interests. now, unfortunately for interest, there is really no nft option. however, you can select off, like the business tiknology that might apply, or hey, if you're releasing a play to earn game in your nft, maybe adding one of these gaming options could be of use to you. movies and tv shows aren't going to be applicable. if there is any event that is currently going on that might be related to your nft project, this could be something very useful. unfortunately, for the nft course, there's nothing i really want to target within these events. now it's going to ask for additional options. i want to expand my audience because i want more people who haven't.

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Twitter Ads Tutorial for Beginners [2022]

twitter currently has around 400 million users worldwide, with over 73 million users based in the us alone. now, twitter is a powerful platform to reach and engage with highly influential and specialized individuals. you can also use twitter to simply create ads from dozens of ad formats to drive sales, build your followers, increase engagement and more. hey guys, spirit here. welcome back to this channel and, if it's your first time here, thanks for joining me now. today, in this twitter ads tutorial for beginners, i'm going to walk you through the process of how to create twitter ads to grow your business in 2022. okay, so, before we launch into this tutorial, consider subscribing, if you haven't done so already or if you're new to this channel, and that way, you'll stay updated with actionable videos and tutorials designed to equip you with the skills, knowledge and tools to help your small business thrive online and without the way. let's go ahead and dive into this twitter ads tutorial for beginners. [Music]. okay, so, to get started with creating ads on twitter for your business, we first need to head over to our browser and type in adstwittercom, and that's going to take us to this web page. then simply navigate up to the top right hand corner and ensure that your twitter account is logged into. if you have not automatikally been logged into the correct account, go ahead and log into your twitter account. then simply navigate back down the page under country and select the correct country that you're in, and this will add the currency for the country that you selected, which will be used throughout your account. so go ahead and ensure that your country and time zone is correct. then come down and click let's go. okay, so the first thing that we're going to be asked inside our twitter ads account is to select a campaign objective. this is essentially the goal that you want to achieve with your campaign, and the first option we have under awareness is reach. this is all about reaching as many people as we can with our ad on twitter. then, next to awareness, we have consideration, and under consideration, we have a few goals, objectives that we can choose from. for example, what we can do within consideration is build our following, so this is going to help us build our followers on our twitter account. we can also drive engagement by promoting tweets on our account. now, if you have a website or an app, what you can do is focus on a specific cta call to action, so, for example, i can drive people from twitter to visit my website, or i can drive people from twitter to install an app, and, above app installs, we can also pair our ad with premium content. this allows us to put our ad on top of other video content that other publishers have created, and then we can also drive engagement through video views. get people to watch your video. then, under conversion, we have app re-engagements. get people to take action in your app. however, today what we're going to do is focus on website traffic, and this objective is all about driving people from twitter clicking on our ad and sending them to our website. it could be a specific page on our website where we want people to perform a specific action, so go ahead and select the most appropriate goal for your twitter ad. for the purpose of today's tutorial, we're going to go ahead and select website traffic and then navigate down to next. okay, now, before i guide you through the process of creating your first twitter ad campaign, what you want to do is navigate up to your profile in the top right hand corner and click here, and simply come down and make sure that you've added a payment method. if you haven't already added a payment method, go ahead and add that payment method before you continue with your campaign. and, as you can see, under funding source, we've already gone ahead and added our visa that we want to use to fund our twitter ads, and your payment method will not be charged until your ads are up and running. okay, so, once you've added a new payment method and you've selected your objective, your campaign goal, then simply come down to campaign name and go ahead and name your new campaign and, for the purpose of today's tutorial, what i'm going to do is create an ad with the focus of promoting the triple threat strategy, which is a strategy that we implement for our small, local business clients, and we want to drive our target audience to our website, to a specific page on our website where they can book a strategy session with us by simply clicking on our ad and arriving on our website page. okay, so this is the first level of our ad and that is the campaign level. now, the structure and process of creating twitter ads is very similar to creating ads on tiktok and facebook, and, for those that are also interested in learning how to create ads within tiktok and facebook, what i'll do is link beginner tutorials down below that will take you through the process of creating ad campaigns using tiktok and facebook. okay, so let's go ahead and complete our campaign details now. once you've named your campaign, simply navigate down to daily budget. now, if it's your first time creating an ad, we recommend that you add a total budget and then you add a start date and an end date, because a common mistake that beginners make is they add a daily budget- so how much they're willing to spend each day- but they do not specify an end time and end date for that campaign. that can become a very costly mistake. so, as a beginner, we recommend that you add a total budget. for example, what we're going to do is add a hundred dollars. then what you want to do is navigate over to the daily budget and what i'm going to do is add 10 and then come down to start. this is where you want to select the start date of your ad. if i click here, i'm going to select the 16th, which is tomorrow. i'm happy with the time over here. then, if i navigate over to end and click specify time, this is where i want to add a end date. now, if you're a complete beginner, this is exactly what you want to do. you want to add a start and an end date for your campaign. this allows you to know exactly how much money you're going to spend for this partikular campaign. so if i click on this date here, i'm going to navigate back to february and then select the 25th of february, which is 10 days from the start date, and i'm happy with the time down here. so the total amount that i'm willing to spend over 10 days for this campaign is a hundred dollars each day. my daily budget is ten dollars, so i want to spend equally ten dollars a day for this campaign. then simply come down to advanced and make sure that you have the recommended standard pacing selected. this is going to allow twitter to deliver your ads efficiently throughout the day, based on your daily ad spend. then simply navigate down to next and this will take us to the next section in creating our campaign, and that is the ad group details, the ad group level. so what we want to do is navigate up to add group name and simply add your ad group name, and i'm going to call this triple threat strategy ad group hashtag one. now, the reason i've added hashtag one is because within each campaign, you can create multiple ad groups. think about your ad group as audience targeting, and so, for example, let's say that in your one campaign, you wanted to test three different audiences that you've created to see which ad group, which audience performs the best. now, once you've added your group name, simply navigate down to delivery under total ad group budget. this is where you can add a budget for this specific ad group. now, for example, let's say that your total campaign budget was a hundred dollars, like we added in our campaign settings, and let's say that you wanted to create four ad groups and you wanted to distribute your hundred dollar budget across all these ad groups evenly, then what you would do is, for each of the four ad groups, you would add 25, and that way, each of your four ad groups will be allocated 25 to spend and you can a b test. you can me.

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Do Twitter Ads Work?

do ads on Twitter work or will you just be throwing away your money now? the whole reason I am making this video and will continue to make videos on Twitter ads is because I'm starting to actually believe in it. so I've been running ads on Facebook and Instagram since 2013 with my brother Dubrow and with the accounts that I work with him and other people. I've been in accounts where we spent over millions of dollars. so we've seen some results. we've seen some bad stuff, we've seen some good stuff and we've done everything from personal finance, the fitness to travel, to personal development- so everything in between you could possibly think of. so I have quite a background when it comes to pay-per-click ads. now, one of the biggest things that I heard when I was asking about Twitter ads- looking up Twitter ads- is that it doesn't work. so I asked this to other marketers that I know, some people that are doing big numbers. I asked this in different groups on Facebook and whatnot, and I just asked other people I know that have been in the marketing space for a while, like: do it ads on Twitter work through Twitter ads work? and most of the response I got was either no or try something else. so when I ask people about Twitter ads, they're like, oh, you should go on, you should go on Facebook, you should go on YouTube, you should go on Google, these type of things. but I wanted to try something else out. I wanted to try it whitter, um. but when I when I looked it up- so even when I didn't ask the question, I was actually researching myself. I was trying to find different courses and lessons and training on Twitter ads, but I really didn't see that much out there. so that's the whole reason I'm making this video and I will continue to make videos about Twitter and Twitter ads. alright, so the first thing we have to do to determine if ads on Twitter are gonna work for you is: is your audience actually on Twitter? is your audience using Twitter? and the best way to find that out is to actually to log into Twitter. so if you don't have an account, create one and then see if your competitors around there, see if some of your competition happens when our accounts and are active, they're posting and doing that- search conversation topics. so if you're in fitness, you can search, search different fitness terms or maybe different bodybuilding things and stuff like that, and see if people are toking about this, and you can also search hashtags, um. so with the combination of this, you'll be able to see if there's actually people that are having conversations or pages that are posting about the certain type of industries that you're in. so if you actually do find this, you can find people toking about it. if you find your competitors, if you find these hashtags, that means that your market is on Twitter. now the next most important thing is if you are actually going to be running ads on Twitter yourself. if you don't use Twitter already on a regular basis, I would download it on your phone, um, so go to the App Store or Google Play and download it, create an account if you don't have one, and make sure that you're in there so you're used to seeing the type of content that people are seeing on Twitter, because if you're used to running ads on a different platform, it's not necessarily going to be the same type of content that people are used to seeing on Twitter. so if you're not already, I would highly suggest that you download Twitter on your phone and make sure that you're using it every day. alright, so now let's tok about the numbers. so, when it comes to the numbers, when it comes to the amount of people that are actually using the platform, Twitter does not really compare to Facebook or to YouTube. so the king of social media, the king of the internet when it comes to usage, would be Facebook, but let's keep in mind that Facebook consists of Facebook itself, Instagram, whatsapp, messenger and a few other platforms that people use. so Facebook has 2.6 billion monthly active users. so this is the top, this is the top dog when it comes to social media. now, out of this three that we're toking about, YouTube comes in at second. so YouTube has two billion monthly active users, with their platform. now coming in third, um, with the number that is nowhere close to Facebook or to YouTube, is twitter, with 330 million active monthly users. now, with that being said, you might say, like, why would I waste my time if it's nowhere near the numbers that are on these other platforms? well, you're really never gonna know what's gonna happen until you test, and I want to go over what's been happening with me. so I've been currently ads on Twitter for the last three weeks and these are the results that I've been getting right. so the numbers that I'm showing you here is for a company that deals with personal finance and personal finance is one of the most expensive things you can advertise when it comes to PPC marketing. and these are the numbers that that I've been able to get over the last three weeks. so, after two thousand and two hundred fifteen dollars spent, I've had five thousand linked clicks, which comes out to be forty three cents a link click, and we've had about three hundred and fifty thousand impressions at about six dollars and 33 cents. now there's two things to keep in mind with the impressions: um, that all of the ads that I ran were for conversions, so I wasn't trying to get video views or reach or anything like that. the whole goal was to get conversions. so if I were to do a reach campaign, that the cost per impression would be a lot cheaper. and, as far as the link clicks, that there was a huge mistake that I made in the first week, that I'm so grateful to have a rep at Twitter that actually helped me out, and I've wasted a lot of money on these cheap link clicks, but once I changed it over, wasn't that much more expensive. so I went from about under 25 cents to about anywhere from fifty to seventy-five cents and link click, and so, after making these changes, um, that my Twitter ad rep suggested. um, it was actually in profit, actually in profit from day one, which is not something we usually do with our companies, so it has worked for us. now this is just a little snippet, a little bite-sized piece of all this stuff that I've learned over these past 3 weeks. I'm gonna continue to put different videos out, so I'm gonna tok about the transition from Facebook's interface and ads manager to Twitter and getting used to the different terminology and all that different stuff. I'm gonna tok about the type of content that is best used on Twitter verse on Facebook and Instagram or YouTube, and a bunch of other stuff that I the information that I would love to to have known before trying to myself and failing and doing all this different stuff. I'm so, if you're interested in this type of stuff, if you enjoyed this video, make sure you give me a thumbs up. so if you want to make sure that you're notified about these videos that I have coming up, make sure you subscribe. I'm gonna hit that notification bell. if you're watching about Facebook, just make sure you hit that like button. I appreciate you and I'll see y'all on the next video. [Music].

Twitter Ads in 2020/2021 l Is Twitter Marketing Worth It?

twitter ads. everyone says they're the next best thing, but are they any good stik around. this video is brought to you by email 10k. learn how to book meetings with billion dollar brands and take your company to the next level at email10kcom. i was toking to dennis yu, who does a lot of facebook ads. he runs blitz metrics- and we were toking about twitter ads. he started dipping his toe in the water and i wanted to dip my toe in the water as well. he said: report back on the results. and i thought let's report back on the results on this channel so we can deliver value to you guys at the same time. in this video, you're going to see us spend 200 on twitter ads, with and without conversion tracking, to promote our course, email 10k, which is the best way to start and grow your business. this turned into a two-day experiment. first we did a 100 spend with no conversion tracking. then i found out they have conversion tracking and i spent another 100 for you to make sure that we get good results. and here it is. here is our twitter ad test. this is round two. we did another twitter ad test a couple years ago and the platform was not ready at all. we've got no conversions. so how has it improved? it's 2020, now are twitter ads worthwhile in 2020.. first off, let's jump into the ads manager. i did run the campaign. i put 100 total budget. it looks like after a week it might not have spent the entire 100, spent 80, but that's okay. we can go for 80.. 80 to get 34 link clicks. point four percent click rate and a two dollar cost per click, which to me seems a little high. so how is twitter ads manager? well, it's pretty easy to set up a campaign. you can go for video views. i went for website clicks. as far as i could tell, there are no pixels with twitter, which makes it very hard for us to measure actual results. i can measure clicks. i can measure whether people are following us on twitter, but whether people actually went to the email 10k landing page and converted i actually have no idea. so that makes it a little tough, but we can judge based on clicks. anyway, the campaigns are pretty easy to set up. put in the campaign name, put in your funding source, your daily budget, your total budget, your ad category. you need to select a category. is it clear what i should be doing on this on this part. ad group name: all right audiences. this is what i do like about twitter. so twitter advertising lets you choose audiences based on who they're following. this is what i did for these ads. so i went to follower lookalikes and i typed a bunch of cold email- people so like steli- and i also typed cold email tools- so things like lem list- and went from there. you can see it's got 8.6 to 10 and a half thousand, so people that look like me- and then what you can also do is expand your audience. so twitter will find people that look like the followers of these people that aren't specifically these followers that may or may not be good. then what you can do is either select your old tweets to promote on the platform or you can create new tweets that are just used for advertising. i created new tweets based on some of our most popular tweets that promoted the course email 10k, and also i tested three headlines that we're using for our new webinar to see which one performed the better. so let's jump in and see the results. how were twitter ads? how did it turn out? so, first of all, the way that a lot of these ad platforms work is: if one campaign is working, it will eat the budget of the other one. so you can tell here i went in and paused two campaigns. that's because these were working and we're dragging the budget down for everything else, so i paused these two. however, that didn't seem to work when it came to spending on these last two here. so two of the headlines didn't even get tested, so we tested three. let's say we tested three headlines here. so you can see, here, out of the three ads, there were three completely different results. this one- two cold emails, one meeting targeting companies with over 5 million in revenue- not bad- led to 11 clicks at 1.67 per click and a 1.4 click rate. now compare that to our headline tweet, which was the number one lead generation strategy for digital agency hunters: how to get clients and make money at will using cold email. that one only got a point 23 click rate and cost us three dollars and 29 cents per click. now you might look at this and say, well, this one's the obvious winner, and i would say that too. however, that's only because twitter doesn't give you a pixel, because what i've seen based on other ad platforms is this one might be 329 a click, but all of these clicks might have converted into emails and without seeing the pixel data of the actual conversions, we have nothing to go on. i will say, based on that, that this tweet is the winner, but i really wish that twitter had some kind of pixeling. oh, they do have pixeling. they do have conversion tracking. i'm impressed with twitter's targeting. i like that you can go and target followers of people that look like the people that follow your competitors. that's great. i like that you can use free tweets that have performed on the platform and then use those to get conversions and if they do have conversion tracking, maybe this will be a good platform. this is about half a test, i'd say. i just spent 80 bucks. we got a little bit of data, which that's the point of advertising. right, you spend, you get some data, you go from there. i learned enough to throw these two headlines out. so if we're gonna use how to get clients for your digital agency using my unorthodox cold email scripts- that's in the trash- and this one number one lead generation strategy for digital agency owners- how to get clients and make money at will using cold email- that's in the trash. now what i'm gonna do is set up twitter ads- part two. so let's set up a part two with conversion tracking of this campaign, and i can show you how easy it is to set up. so i'm gonna go into the back end of our system real quick and just click into our landing page. now we'll go to tools: conversion tracking. create a new conversion event. this is going to be email 10k list sign up. this is going to be a sign up. use a universal website tag and what this will allow us to do is put one website tag across all pages, which is going to be right here in our tracking code. i'll put it right in between google and facebook so twitter can hang as well. post engagement attribution window: i'll put it seven days, one day post view: we're just going for email sign up, so it'll be this url. so all you do is take the tag, pop it into the header of your site, save and update. now, in theory, anyway, we have this installed. so return to conversion tracking. let's sign up. so now what i'll be able to do is copy this campaign and we'll set up part two. now it's a two hundred dollar twitter test, because that's what you gotta do sometimes. so i'm gonna create a different campaign for each test, because i wanna make sure that each one gets twenty dollars put behind it. optimize for website conversions, and that's gonna be list sign up- look at us, knowing what we're doing. targeting: it's gonna be the same as before. i'm only gonna select one tweet. i have three, and i'm gonna use the ones that failed last time too, because we didn't actually get data on those. i want to know who's actually converting. so that's one total ad group budget. just remove that. i think that's what stopped us from getting to 100 last time. it's our ad group budget. so let's launch this campaign. that's one, two, three, four, five. you can see me messing around here. it's actually very easy to set up. you can just see this how it's being set up and it's so easy. so campaign number one is number one: lead generation strategy. this is campaign number two. we should actually get results by tomorrow. website conversions, email list signups, same targeting. digital agency clients- great, this one, by the way. super easy to set up. campaigns in all. i love the usability of twitter ads. it's very exciting. i do want to see them generate results, though. and finally,

Topic 114 Twitter Using Twitter Ads to run Paid Campaign Part 1

[संगीत]. [संगीत] [संगीत]. इस वीडियो में मैं आपको एक प्रॉपर प्रोफेशनल कैंपेन चला कर दिखाऊंगा. मैंने आपको सिर्फ ट्विटर के अंदर एक ट्वीट किया था और उसको हमने प्रमोट किया था. इसमें अब आपको प्रॉपर मैनेजर दिखाएंगे, जहां पर आप, जैसे फेसबुक में या दूसरी इंस्टाग्राम- प्रैक्टिकल क्रिएट हो चुका था, हो सकता है, तो आपको यहां पर साइन अप करना पड़े. अभी फिलहाल हमारे अकाउंट पहले से क्रीटेड है, क्योंकि हमने एक ऐड कैंपेन चलाई थी और आपको, जहां पर नजर भी ए रही होगी, की ये वो ट्वीट है, जो हमने प्रमोट किया था. इसको हमने बाद में पास कर लिया था. अच्छा, ये ट्विटर का डैशबोर्ड है. ये ऑलमोस्ट बाकी ऐड प्लेटफार्म के डैशबोर्ड के मुताबिक है, यहां पर कैंपेन हैं, फिर ऐड ग्रुप आते हैं, फिर ऐड हैं और फिर ऑडियंस वगैरा है. इसके बाद आप इसमें ऊपर जाएं, तो ऊपर मेनू में आप देख सकते हैं, की मेरे अकाउंट का नाम ए रहा है. उसके बाद आप उसमें देख सकते हैं, की इसमें कैंपेन इसका मेनू है. इसके अंदर ऐड मैनेजर में मौजूद है नई कैंपेन करने के लिए. हम यहां से क्रिएट कैंपेन भी क्लिक कर सकते हैं, या फिर हम राइट साइड पर क्रिएट कर सकते हैं. अगर आपके मैन को देखें, तो उसमें तीन ऑप्शंस आती है, जिसमें ट्वीट, कंपोजर, ट्वीट, मीडिया. ये तीन ऑप्शंस हैं बेसिकली. ट्विटर ने एक कंपोजिट दिया है. क्या विदिन द आर्ट प्लेटफार्म अपना ट्वीट क्रिएट भी करके, उसको यहीं से पब्लिश करके और यहीं से आठ चला सकते हैं. पहले आपको पहले ट्वीट क्रिएट करना होता था अपनी प्रोफाइल में, फिर यहां पर आकर उसको प्रमोट करना होता था, जिसकी लिस्ट यहां पर ट्वीट्स मैनेजर में आती थी. ये जो क्रिएटिव- इसके अंदर दूसरा ऑप्शन है- ट्वीट्स- था और ये 28 के लिस्ट ए रही है: कितने भी आप ट्वीट करेंगे यहां पर ऑलरेडी, वो लिस्टेड होंगे, जिसके ऊपर आप यहीं से ऐड रन कर सकेंगे. अभी आप देख सकते हैं, की मेरे पास एक अकाउंट है और उसके नीचे मैंने, अगर आपने देखने ऑर्गेनिक ट्वीट्स, कितने वो आप सिलेक्ट कर ले, प्रमोटेड ट्वीट, कितने हैं वो सिलेक्ट कर ले scatual और ड्राफ्ट भी चेक कर सकते हो. इसके बाद, जो तीसरी ऑप्शन है इसके अंदर, वो है मीडिया की. तो ये मीडिया लाइब्रेरी है, जैसे फेसबुक में मीडिया लाइब्रेरी होती थी. आप यहां पर अपना मीडिया अपलोड कर सकते हैं. जब आप ये अपलोड, मीडिया का बटन dabaenge यहां पर इमेजेस, वगैरा, वीडियो, वगैरा से कर लें. मैंने ऑलरेडी एक वीडियो अपलोड करके राखी है, जो की हमारा एक प्रोमो है. इसके ऊपर ही मैं अभी आपको ऐड ऑन करके दिखाऊंगा. तो यहां पर आप, जब आप ट्वीट को प्रमोट करते हैं, तो आप मीडिया वहीं पर अपलोड कर देते हैं. लेकिन जब आपने ऐड चलाना होता, तो आपको मीडिया इधर अपलोड करना होता पहले और फिर आप उसके बाद ऐड में इसको उसे करते हैं. आगे चलें, तो हमारे पास जो aletiks का मेनू हुआ था एंड इसके बारे में हम आपको वीडियो में बताएंगे, और फिर टूल्स हैं, जो की एडवांस चीज हैं. उसमें आप खुद इसको एक्सप्लोर कर सकते हैं. राइट साइड में जाएंगे, तो आपके ऊपर मेनू में ही देख सकते हैं, की राइट साइड पर मेरे पास कुछ ऑप्शंस हैं, जिसमें अगर मैं अपनी प्रोफाइल पर क्लिक करूं, तो उसमें व्यू प्रोफाइल, ये साइन आउट के ऑप्शन है, उसके साथ इलेक्ट्रॉनिक्स, जो की मेरा अकाउंट है, उसकी मैन यू है, जिसमें पर क्लिक करें, तो बिलिंग हिस्ट्री, यानी की आपका कितना बिल चार्ज हुआ है, आपको ओवर डी फेवरेट टाइम बिलिंग है, इसकी यहां से मिल जाएगी. आप पेमेंट मेथड ऐड कर सकते हैं, कितनी अमाउंट डू यू हैव, वो देख सकते हैं. और फिर अकाउंट सेटिंग्स और एडिट एक्सेस तू अकाउंट. ये दोनों चीजों को एक्सप्लोर कर सकते हैं. इसके ऊपर मैं आपको डिटेल में बताता हूं. अगर आप अकाउंट सेटिंग्स में जाते हैं, तो मैंने पहले से ओपन करके रखा, तो आपको ये स्क्रीन नजर आएगी. स्क्रीन में आप भी देख सकते हैं, की आपको यह अकाउंट का नाम, उसमें आईडी, आपके अकाउंट का. फिर नीचे वो पूछ रहा है, की आप कैसे कॉन्टैक्ट होना चाहते हैं, मतलब आपको कैसे कॉन्टैक्ट किया जाए. तो उसमें आप अपना ईमेल दे सकते हैं यहां पर और उसके बाद आपको ये अपडेट्स आएंगे, जो नीचे सिलेक्टेड है. इसके बाद आपके पास ये ऑप्शन है: इंप्रूव योर एडवरटाइजिंग एक्सपीरियंस की. इसके अंदर वो आपको ये का रहा है, की अगर आप चाहते हैं, की आपको कस्टमाइज्ड एडवाइस दी जाए, कैंपेन के लिए, तो आप अपना फोन नंबर भी दे सकते हैं उनको और अपनी इंडस्ट्री भी चीज कर सकते हैं, जिससे की बेस पे वो आपको सजेशन देंगे, की आपकी कैंपेन बेहतर कैसे हो सकती है. इसके बाद एक दूसरा फीचर है स्पेंड कैप्स का, जिसपे आप जाएं. तो यहां पर आप अपना जो स्पेंडिंग है, उसके ऊपर कैप लगा सकते हैं, यानी की आप लिमिट लगा सकते हैं, की आप कितनी अमाउंट स्पेंड करना चाहते हैं. फिलहाल ये फीचर उस ओनली है. तो आप अपनी एक शर्ट एंड अमाउंट से ऊपर खर्च नहीं करना चाहते, तो आप यहां पर मेंशन कर देंगे, आप मैक्सिमम कितना चाहते हैं. इसके अलावा मेनू के नीचे ओपन करके राखी है, यहां पर आप अपने अकाउंट की एक्सेस, जो है वो किसी और को दे सकते हैं. ये ऐड अकाउंट की बात हो रही है. तो आप, जब इस पे जाएंगे, तो देखे यहां पर आपका अपना अकाउंट, तो फोर्स नजर आएगा. लेकिन अगर आपने किसी को एक्सेस देनी है, जो की आपके बेस पर, आपके बिहाव पे ऐड ऑन कर सके, तो आप उसके लिए ये ऐड एक्सेस का बटन या क्लिक करेंगे, तो उसने यहां पर मुझे ऑप्शन दिया है. वो का रहा है, की ये नाम लिखे या उसके हैंडल कैद है, तो मैं अपना ही अकाउंट उसे करता हूं. सो मैं इसमें खुद को अगर एक्सेस देना चाहता हूं, तो मैं उसे मैन लेती सर्च करूंगा. उसके बाद यहां पर आगे एक्सेस का लेवल है, की आप किस लेवल के एग्जाम चाहते हैं, तो उसको मैं सिलेक्ट करता हूं. तो मेरे पास ऑप्शन ए रही है: एडमिनिस्ट्रेटर की. इसका मतलब यह होगा, की सारे अकाउंट्स उसके पास होगी एंड मैनेज, यानी की सिर्फ एड चलाएगा, कैंपेन लिस्ट, यानी की कैंपेन चलाएगा, नहीं सिर्फ उसको एनालाइज कर सकते हैं और ज्ञानी के अंदर की सिर्फ और सिर्फ ऑर्गेनिक स्टार्टस देखेगा. और इस तरह से बाकी ऑप्शन सी मौजूद है आपको, जिसको एक्सेस देनी है. जैसे आप फेसबुक में किसी और को एक्सेस देते, द आप इसमें भी कोई ऑप्शन उसे कर सकते हैं. मैं इसको फिलहाल कंडोम से एक ऑप्शन है: कैन, कंपोस्ट, प्रमोट, अब ट्वीट्स, तो ये भी मैं इसको अलाउ कर देता हूं और उसके बाद से कर देता हूं, तो आप देखेंगे, वो एक एक्स्ट्रा जो अकाउंट है, उसको आज अन अकाउंटेंट जो है, उसको एक्सेस मिल चुकी है. सो, ये तो आपका बेसिक जो ऐड अकाउंट है, उसका डैशबोर्ड का मैंने आपको और भी दे दिया. लेकिन एक्चुअली, मैं अब आपको एक कैंपेन क्रिएट करना सिखाऊंगा, की किस तरह से आप ट्विटर आर्ट्स, कैंपेन ट्रांसपोर्ट के अंदर कैंपियन नई क्रिएट कर सकते हो. जब आप कैंपेन पर जाते हो, तो वहां पर आपके पास दो ऑप्शंस आते हैं: क्रिएट कैंपेन, यहां पर भी आप क्लिक कर सकते हैं. या टॉप राइट से भी आप क्रिएट कैंपेन के बटन पर क्लिक कर सकते हैं. मैं यहां से इसको क्लिक करता हूं. तो अब हमारे पास ऑलमोस्ट सिमिलर डैशबोर्ड है, जैसे की हमारे पास फेसबुक में आता: thawareness, कंसीडरेशन, कन्वर्जन. आपके पास वही लेवल्स है, अपने वीणा क्रिएट करनी है, कंसंट्रेशन, क्रिएट करनी है, कन्वर्जन. तो हमारे पास एक वीडियो मौजूद है, जिसको मैं ऐड के लिए उसे करूंगा. तो हम क्या कर सकते हैं? की कंसीडरेशन के अंदर प्री रोल व्यू, उसके ऊपर क्लिक करेंगे. और ये हमने अपना ऑब्जेक्टिव डिसाइड कर लिया, इसको गोल भी आप का सकते हो, इस पे नेक्स्ट करते हो. तो हमारे पास एक कैंपेन का डैशबोर्ड ओपन हो गया. अब इसके अंदर कुछ ऑप्शंस हैं. मैं आपको इंपॉर्टेंट ऑप्शंस बता देता हूं. ऑब्जेक्टिव, हमारा पहले से डिसाइडेड है, कैंपेन का नाम आपने देना है. तो टेस्ट कैंपेन वैन वीडियो 10 बजे रखना है. टोटल, मैंने इसको 20 बजे देना है $20, तो आप उस में करेंसी है, तो आप इसको ऐसे डिसाइड कर सकते हैं, की आपने डेली बजट कितना देना और टोटल बजट कितना होगा. इस कैंपेन का स्टार्टिंग और एंडिंग डेट आपके सामने ऑप्शन- यह मौजूद है. आप अपने डेट और टाइम स्टार्टिंग किया था न्यू यॉर्क का टाइम जॉन, वही रहेगा. आप अपनी डेट एंड टाइम चूज करेंगे. अगर आपने एंडिंग डेट रखनी है, तो आप इसको एक एंडिंग डेट बता सकते हैं, की आपने कब तक इसको खत्म करना है. एडवांस में आप जाएंगे, तो यहां पर पासिंग की ऑप्शन है: पेसिंग के अंदर यू कैन तेल, कितनी फ्रिक्वेंटली आपका बजट स्पेंड हो स्टैंडर्ड में वो ओवर 24 ओवर, वो जनरली आपका ऐड दिखाएगी. अगर आप एक्सेल रिलेटेड करते हैं, तो न्यूक्लियस पॉसिबल नहीं कोशिश करेगा. अगर आपको कैंपियन में फॉरेन रिजल्ट्स चाहिए, कोई टाइम सेंसेटिव कम कर रहे हैं, तो आप एक्सीलरेटेड पे जा सकते हैं. इसके बाद ये है, की आप अपनी ब्रांड की सेटिंग बता सकते हैं. इसको के आपका वर्टिकल क्या है. तो मैच उनके एक शॉपिंग कैंपेन चला रहा हूं, तो मतलब मेरी वेबसाइट शॉपिंग ए-कॉमर्स किया है, तो इसमें से मैं कोई अपना चीज करूंगा. मैं किस वर्टिकल में फल करता हूं. ये वर्टिकल बड़ी गिनती कैटिगरीज. आप समझ लेना इसको मेरे ख्याल से मैं रिटेल में फल करता हूं. यहां पर बाकी मेरे इस reliment नहीं है टेक्नोलॉजी का भी एक मार्जिन हम रख सकते हैं. लेकिन क्योंकि रिटेल, इस मोर रिलेटेड तू शॉपिंग, तो मैं उसे पे सिलेक्ट कर दूंगा. इस पे, अगर हम कोशिश करें, तो दो भी हम सिलेक्ट कर सकते हैं. तो ये हमने जब पहला स्टेप कंप्लीट कर लिया. इसके बाद में नेक्स्ट पे क्लिक करता हूं. बॉटम राइट में एक बटन है नेक्स्ट का, उसे पे मैंने क्लिक किया. हमारे यहां हमारे सामने ऐड ग्रुप का ए गया, तो मैं ग्रुप वैन इसका नाम दे दो. यहां पर फिर बजट के ऑप्शन ए गई है की अब ग्रुप बजट बताएं जो उनके. मैंने कैंपेन में अपना बजट बता दिया, तो मुझे ग्रुप पे.