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Ultimate Google Shopping ADs Keywords Guide | Shopify Dropshipping Tutorial

Published on: December 6 2022 by Shri Kanase

Ultimate Google Shopping ADs Keywords Guide | Shopify Dropshipping Tutorial

Ultimate Google Shopping ADs Keywords Guide | Shopify Dropshipping Tutorial

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00:00:00 00:00:04 yo what is going on everybody srikanasa
00:00:02 00:00:07 here so the complete
00:00:04 00:00:08 google ads keyword research tutorial now
00:00:07 00:00:10 when it comes to keywords and using
00:00:08 00:00:12 keywords for google ads
00:00:10 00:00:13 that is literally one of the most
00:00:12 00:00:15 important things you can do because
00:00:13 00:00:18 as you're about to find out keywords
00:00:15 00:00:18 play a big role in the kind of results
00:00:18 00:00:20 that you get
00:00:18 00:00:21 with your google ads and it doesn't
00:00:20 00:00:24 really matter whether you do shopping
00:00:21 00:00:24 ads only or do shopping and search ads
00:00:24 00:00:26 because
00:00:24 00:00:27 keywords is a fundamental thing that you
00:00:26 00:00:30 need to have right
00:00:27 00:00:32 on your product pages but unfortunately
00:00:30 00:00:32 keywords are also one of the most
00:00:32 00:00:35 commonly
00:00:32 00:00:36 misused parts of google ads because a
00:00:35 00:00:37 lot of people
00:00:36 00:00:39 really don't know what is a proper
00:00:37 00:00:40 method to go out and find winning
00:00:39 00:00:42 keywords
00:00:40 00:00:43 and how to even implement them within
00:00:42 00:00:44 the product pages
00:00:43 00:00:46 and the overall website now if you have
00:00:44 00:00:47 already watched a lot of my other google
00:00:46 00:00:49 ads tutorials
00:00:47 00:00:51 you know that keywords play an important
00:00:49 00:00:52 role in whatever i do and whatever
00:00:51 00:00:54 videos i have but this video is going to
00:00:52 00:00:56 go a little bit more in depth into
00:00:54 00:00:58 actually finding those keywords knowing
00:00:56 00:00:59 which are the right keywords which are
00:00:58 00:01:01 the wrong keywords etc so
00:00:59 00:01:03 be sure to watch this video until the
00:01:01 00:01:04 end but let's just get right into it so
00:01:03 00:01:06 the first thing you'll have to do in
00:01:04 00:01:08 order to find any type of success
00:01:06 00:01:10 with the keyword research tutorial i'm
00:01:08 00:01:11 about to show you is to just
00:01:10 00:01:13 gently destroy that like button down
00:01:11 00:01:15 below until it turns blue it'll take
00:01:13 00:01:16 just two quick seconds okay hopefully
00:01:15 00:01:18 i've done that but
00:01:16 00:01:20 before toking about the exact strategy
00:01:18 00:01:21 i personally use and going in depth with
00:01:20 00:01:23 a real live example
00:01:21 00:01:25 we need to know exactly how keywords
00:01:23 00:01:27 work with google ads meaning
00:01:25 00:01:29 why is this even important in the first
00:01:27 00:01:30 place one thing you want to understand
00:01:29 00:01:32 is that keywords
00:01:30 00:01:34 literally equals interest targeting with
00:01:32 00:01:35 facebook ads so when you go on facebook
00:01:34 00:01:37 ads
00:01:35 00:01:38 you want to launch a new ad set you
00:01:37 00:01:40 would go in and you would choose an
00:01:38 00:01:40 interest to target or a lookalike
00:01:40 00:01:43 audience
00:01:40 00:01:44 with google ads these interests within
00:01:43 00:01:46 the access that we target
00:01:44 00:01:47 are known as these keywords because what
00:01:46 00:01:49 they do is that they provide some kind
00:01:47 00:01:51 of direction
00:01:49 00:01:52 to the algorithm to give it an idea of
00:01:51 00:01:54 what your product is and where it should
00:01:52 00:01:56 go and what it should rank for
00:01:54 00:01:58 in the first place so it takes out any
00:01:56 00:02:00 type of guesswork that is associated
00:01:58 00:02:02 with your products because if you just
00:02:00 00:02:04 end up uploading a
00:02:02 00:02:05 blank description with no kind of
00:02:04 00:02:06 helpful title
00:02:05 00:02:08 you're not going to be ranking for the
00:02:06 00:02:09 right terms and when you don't rank for
00:02:08 00:02:11 the right terms
00:02:09 00:02:12 you lower your overall page authority
00:02:11 00:02:13 which means you're just wasting money at
00:02:12 00:02:15 that point so
00:02:13 00:02:16 knowing exactly what kind of keywords
00:02:15 00:02:18 are the right keywords to be using
00:02:16 00:02:20 increases the overall page authority now
00:02:18 00:02:22 what do i mean by this exactly well
00:02:20 00:02:24 when you have more keywords on your
00:02:22 00:02:25 product page and more keywords doesn't
00:02:24 00:02:27 necessarily always mean it's a good
00:02:25 00:02:28 thing but if you have a handful of
00:02:27 00:02:29 keywords which are relevant to what you
00:02:28 00:02:31 want to sell
00:02:29 00:02:33 what that means is that there are more
00:02:31 00:02:34 chances for you to rank for one of these
00:02:33 00:02:37 handful of keywords that you have
00:02:34 00:02:39 when that happens you automatikally gain
00:02:37 00:02:40 authority in google's eyes because
00:02:39 00:02:41 google sees that you're actually ranking
00:02:40 00:02:43 for something
00:02:41 00:02:45 and google doesn't just randomly rank
00:02:43 00:02:46 advertisers for no reason there's always
00:02:45 00:02:47 a reason behind that so when they see
00:02:46 00:02:48 that
00:02:47 00:02:50 it adds more authority and this can lead
00:02:48 00:02:52 you to ranking for even more keywords
00:02:50 00:02:54 and then lowering your costs
00:02:52 00:02:56 as a result so this is exactly why it's
00:02:54 00:02:58 so important to know exactly
00:02:56 00:03:00 how to be using these keywords in the
00:02:58 00:03:01 right way so how to choose the right
00:03:00 00:03:04 keywords
00:03:01 00:03:07 for google shopping ads in 2021
00:03:04 00:03:09 and onwards now a lot of people actually
00:03:07 00:03:11 have questions about google ads or just
00:03:09 00:03:13 google shopping ads in general
00:03:11 00:03:14 they try to figure out how to make them
00:03:13 00:03:17 work especially if they're already
00:03:14 00:03:19 running the google shopping campaign
00:03:17 00:03:20 but not getting the desired results and
00:03:19 00:03:23 one of the most
00:03:20 00:03:25 common issues i always see with these
00:03:23 00:03:27 google ad accounts
00:03:25 00:03:28 is that they actually just don't have
00:03:27 00:03:30 the right keywords
00:03:28 00:03:33 chosen for their products and as a
00:03:30 00:03:34 result google is unable to identify what
00:03:33 00:03:36 the product is
00:03:34 00:03:37 and it's unable to even showcase it to
00:03:36 00:03:39 the right audience now
00:03:37 00:03:40 one thing you want to note about google
00:03:39 00:03:43 ads is that the keywords
00:03:40 00:03:43 to google is like the interest that you
00:03:43 00:03:45 use
00:03:43 00:03:47 for facebook ads targeting now we all
00:03:45 00:03:48 know with facebook ads if you don't
00:03:47 00:03:49 choose an
00:03:48 00:03:52 interest it is going to be very
00:03:49 00:03:53 difficult for the algorithm to find the
00:03:52 00:03:55 right people for you
00:03:53 00:03:56 and then to get you the sale so due to
00:03:55 00:03:58 this we always choose
00:03:56 00:04:00 an appropriate interest when it comes to
00:03:58 00:04:02 facebook ads so if we do
00:04:00 00:04:04 that for facebook why would you not
00:04:02 00:04:06 spend a little bit of extra time
00:04:04 00:04:07 to find the right keywords for google
00:04:06 00:04:09 because in essence
00:04:07 00:04:11 the keywords that you supply to your
00:04:09 00:04:12 product pages
00:04:11 00:04:14 are the interests that you supply to
00:04:12 00:04:15 google's algorithm so
00:04:14 00:04:17 in this video i'm going to be going over
00:04:15 00:04:19 exactly how to find the right interest
00:04:17 00:04:21 in this case the right keywords for your
00:04:19 00:04:21 google ads campaigns to make sure
00:04:21 00:04:24 they're always
00:04:21 00:04:25 running properly and always optimized at
00:04:24 00:04:26 the maximum level
00:04:25 00:04:28 but let's just get right into it the
00:04:26 00:04:29 first thing you'll have to do in order
00:04:28 00:04:31 to optimize
00:04:29 00:04:32 your google shopping campaigns and find
00:04:31 00:04:33 those right keywords of course is to
00:04:32 00:04:35 destroy that
00:04:33 00:04:36 like button for the youtube gods it's
00:04:35 00:04:38 going to turn blue once you click on it
00:04:36 00:04:40 okay hopefully i've done that but
00:04:38 00:04:42 i'm going to be going over a easy
00:04:40 00:04:45 four-step process step number one
00:04:42 00:04:46 in this process of course to find the
00:04:45 00:04:48 main keyword
00:04:46 00:04:50 for the product now for this video and
00:04:48 00:04:52 this example
00:04:50 00:04:54 i'm going to be going over this product
00:04:52 00:04:56 right here so this is the fetal doppler
00:04:54 00:04:58 specifically made for women who are
00:04:56 00:05:00 pregnant as you can see a very simple
00:04:58 00:05:02 product but very useful all it does is
00:05:00 00:05:04 measure the baby's heart rate
00:05:02 00:05:05 inside the stomach but the main thing
00:05:04 00:05:06 that you want to do again if you go back
00:05:05 00:05:08 is to find
00:05:06 00:05:10 the main keyword for the product now
00:05:08 00:05:11 this video is not going to be about
00:05:10 00:05:13 how to find the products i've made
00:05:11 00:05:14 videos on that which you can check out
00:05:13 00:05:16 on my channel
00:05:14 00:05:17 but assuming you have already found the
00:05:16 00:05:18 product which you want to apply this
00:05:17 00:05:21 strategy to
00:05:18 00:05:22 the next step is to of course go on the
00:05:21 00:05:24 product page
00:05:22 00:05:25 and try to identify what the main
00:05:24 00:05:26 keyword is normally
00:05:25 00:05:28 i like to start off by looking at the
00:05:26 00:05:30 title itself especially
00:05:28 00:05:32 more towards the beginning because
00:05:30 00:05:34 aliexpress suppliers also do
00:05:32 00:05:37 search engine optimization they put the
00:05:34 00:05:39 main keywords more towards the front
00:05:37 00:05:41 and the irrelevant or extra ones towards
00:05:39 00:05:43 the end so in this case
00:05:41 00:05:44 the keyboards at the front we can tell
00:05:43 00:05:46 right away that this product
00:05:44 00:05:47 is possibly a fetal doppler you don't
00:05:46 00:05:48 really even have to know what this
00:05:47 00:05:50 product is
00:05:48 00:05:51 just by looking at the keywords here you
00:05:50 00:05:52 could tell what this product is called
00:05:51 00:05:54 so it's a fetal doppler
00:05:52 00:05:57 you could even say it's a fetal detector
00:05:54 00:05:58 baby heartbeat meter baby heartbeat
00:05:57 00:06:00 monitor etc but
00:05:58 00:06:02 out of all of these identified those two
00:06:00 00:06:04 to three main keywords
00:06:02 00:06:06 which describe this product in this case
00:06:04 00:06:08 it is going to be the fetal doppler and
00:06:06 00:06:10 what you want to do is you want to go
00:06:08 00:06:12 ahead and you want to copy that keyword
00:06:10 00:06:14 so we're going to copy it and go back
00:06:12 00:06:15 to step number two and that is going on
00:06:14 00:06:17 to the keyword
00:06:15 00:06:18 planner tool now with the keyword
00:06:17 00:06:20 planner tool there are
00:06:18 00:06:22 a few things you can do the first thing
00:06:20 00:06:24 is you can just search up the keyword
00:06:22 00:06:26 and then go along with the list of
00:06:24 00:06:28 keywords that pop up at the bottom
00:06:26 00:06:30 number two what you can do otherwise is
00:06:28 00:06:31 to search up the main keyword and if
00:06:30 00:06:34 nothing pops up
00:06:31 00:06:35 you want to mix and match a wide variety
00:06:34 00:06:36 of different keywords
00:06:35 00:06:38 until something pops up and i'm going to
00:06:36 00:06:40 go over both of them right now but
00:06:38 00:06:42 let's go on to our keyword planner tool
00:06:40 00:06:43 from this section we want to go ahead
00:06:42 00:06:45 and click on the first
00:06:43 00:06:46 box and we want to paste in what we just
00:06:45 00:06:48 copied so fetal doppler
00:06:46 00:06:50 make sure english is chosen as language
00:06:48 00:06:53 united states as country
00:06:50 00:06:55 and go ahead and click get results from
00:06:53 00:06:56 here we're going to be doing several
00:06:55 00:06:57 other things first things of course is
00:06:56 00:07:00 to look at this
00:06:57 00:07:01 overall chart but even before looking at
00:07:00 00:07:02 the chart here's what you want to do
00:07:01 00:07:04 there are a few
00:07:02 00:07:06 metrics you want to make sure your
00:07:04 00:07:06 keyword printer tool is set at and these
00:07:06 00:07:08 are
00:07:06 00:07:10 certain filters which i always use
00:07:08 00:07:13 filter number one is the search
00:07:10 00:07:13 volume filter for this filter i like to
00:07:13 00:07:16 set it at
00:07:13 00:07:19 greater than or equal to 500 or just
00:07:16 00:07:20 greater than 999 now there are two
00:07:19 00:07:22 numbers here
00:07:20 00:07:23 i'll be explaining why very shortly but
00:07:22 00:07:25 option number one is of course
00:07:23 00:07:27 greater than or equal to 500 so what you
00:07:25 00:07:29 would do is you would click right there
00:07:27 00:07:30 and i already have it chosen but it
00:07:29 00:07:32 would be the following so average
00:07:30 00:07:33 monthly searches greater than or equal
00:07:32 00:07:35 to 500
00:07:33 00:07:37 in this case i just did five five five
00:07:35 00:07:40 but 500 works perfectly
00:07:37 00:07:42 the other option was of course 999 now
00:07:40 00:07:44 there's only a few reasons why you would
00:07:42 00:07:46 go with 999. the first reason
00:07:44 00:07:49 is that there's already a bunch of
00:07:46 00:07:51 keywords available which just popped up
00:07:49 00:07:53 as you can see for this product right
00:07:51 00:07:53 here there are a bunch of keywords that
00:07:53 00:07:55 popped up so
00:07:53 00:07:57 what that means is that we don't really
00:07:55 00:08:00 need to lower this metric
00:07:57 00:08:02 to 500 because that means the lower the
00:08:00 00:08:04 metric the lower the search volume for
00:08:02 00:08:05 the keywords that pop up and we only
00:08:04 00:08:07 need to do that when we don't have
00:08:05 00:08:08 enough keywords popping up at the bottom
00:08:07 00:08:10 clearly
00:08:08 00:08:11 that is not the case here so 999 is
00:08:10 00:08:13 enough
00:08:11 00:08:15 but along with that the second metric
00:08:13 00:08:16 you want to set up is exclude adult
00:08:15 00:08:18 ideas because we don't want to be
00:08:16 00:08:18 selling something against google's
00:08:18 00:08:20 policies
00:08:18 00:08:22 we always want to make sure this filter
00:08:20 00:08:24 is chosen but once you have set up these
00:08:22 00:08:25 filters the next steps would be to of
00:08:24 00:08:27 course make sure that the search volume
00:08:25 00:08:28 and everything does match
00:08:27 00:08:30 according to our criteria again i'm not
00:08:28 00:08:31 going to go over that in detail here
00:08:30 00:08:33 because i already made
00:08:31 00:08:36 tons of videos on that on my channel but
00:08:33 00:08:37 one of the main criteria is 25 000 total
00:08:36 00:08:39 monthly searches
00:08:37 00:08:42 or more of course this is met here
00:08:39 00:08:43 because total here is a 118 000 that's a
00:08:42 00:08:45 lot more
00:08:43 00:08:46 than what we normally would want so
00:08:45 00:08:48 that's good in addition
00:08:46 00:08:50 three to four minimum keywords should
00:08:48 00:08:52 pop up in this case a bunch of different
00:08:50 00:08:54 keywords pop up if you go all the way to
00:08:52 00:08:56 the bottom we can see exactly how many
00:08:54 00:08:58 so there's a total of 26 keywords of
00:08:56 00:08:59 course we really can't use all of them
00:08:58 00:09:01 and i'll be going over
00:08:59 00:09:03 how to choose them very shortly but this
00:09:01 00:09:05 is exactly what you want to be seeing
00:09:03 00:09:06 when you search up the keyword for any
00:09:05 00:09:08 given product now
00:09:06 00:09:10 let's say for example you had searched
00:09:08 00:09:12 up this keyword fetal doppler but
00:09:10 00:09:12 instead of having this many keywords pop
00:09:12 00:09:14 up
00:09:12 00:09:16 nothing had popped up what would you do
00:09:14 00:09:17 in that case in that case here's where
00:09:16 00:09:19 we go back to the google doc to see
00:09:17 00:09:22 exactly what i said and that is
00:09:19 00:09:23 mix and match the keyword so in this
00:09:22 00:09:25 page
00:09:23 00:09:27 i had to mention a few different
00:09:25 00:09:28 keywords which you could have used to
00:09:27 00:09:29 describe this product the first one
00:09:28 00:09:30 would have been
00:09:29 00:09:32 friedel doppler second one would have
00:09:30 00:09:35 been baby heartbeat monitor
00:09:32 00:09:36 baby heart rate meter etc if fetal
00:09:35 00:09:38 doppler had
00:09:36 00:09:40 yielded less than three to four keywords
00:09:38 00:09:41 that is exactly what you would do you
00:09:40 00:09:42 would simply get rid of the keyword
00:09:41 00:09:44 fetal doppler
00:09:42 00:09:45 and instead you would replace it with
00:09:44 00:09:48 baby heartbeat monitor
00:09:45 00:09:50 baby heartbeat meter etc and try out
00:09:48 00:09:51 different keywords to see if anything
00:09:50 00:09:54 else is coming up
00:09:51 00:09:55 because that is one great way to not
00:09:54 00:09:56 miss a winning product a lot of the
00:09:55 00:09:58 times
00:09:56 00:10:00 we simply search up the wrong keyword
00:09:58 00:10:00 which is not really relevant to that
00:10:00 00:10:02 product
00:10:00 00:10:04 and because of that google is unable to
00:10:02 00:10:07 provide the right results however
00:10:04 00:10:08 just small changes can yield much much
00:10:07 00:10:09 better results for that same exact
00:10:08 00:10:11 product so
00:10:09 00:10:13 always make sure to properly do your
00:10:11 00:10:15 research before moving on
00:10:13 00:10:16 to the next product but once you do that
00:10:15 00:10:17 once you make sure that the keywords are
00:10:16 00:10:19 popping up
00:10:17 00:10:20 here's how you choose the keywords for
00:10:19 00:10:23 that product and that is with
00:10:20 00:10:25 relevancy now going back to the keyword
00:10:23 00:10:26 section let's start off with the first
00:10:25 00:10:28 keyword at the top
00:10:26 00:10:29 fetal doppler exactly what we searched
00:10:28 00:10:31 up but let's say
00:10:29 00:10:33 we're not sure exactly what this keyword
00:10:31 00:10:34 is we want to do further research into
00:10:33 00:10:36 it what you would do
00:10:34 00:10:39 is you would copy this keyword you would
00:10:36 00:10:41 go on to one special website called
00:10:39 00:10:42 isearchfrom.com this is a website which
00:10:41 00:10:44 lets you mimic
00:10:42 00:10:46 random us searches as if you're in a
00:10:44 00:10:48 random location within the country and i
00:10:46 00:10:50 recommend that you use this even if you
00:10:48 00:10:52 are living with the us like i am but
00:10:50 00:10:54 what you do here is you paste in the
00:10:52 00:10:57 keyword make sure country usa
00:10:54 00:10:58 language english and press search once
00:10:57 00:10:59 you press search
00:10:58 00:11:01 you're going to be taken to this page
00:10:59 00:11:03 right here this is a special page
00:11:01 00:11:05 made for advertisers we really can't be
00:11:03 00:11:06 clicking on links here because if you
00:11:05 00:11:08 click on a link
00:11:06 00:11:10 will be taken right back to this page
00:11:08 00:11:12 however what i want you to notike
00:11:10 00:11:14 is the competition for this keyword i
00:11:12 00:11:16 want you to take a look at
00:11:14 00:11:18 what kind of products are popping up and
00:11:16 00:11:18 if they are relevant to what you want to
00:11:18 00:11:21 sell
00:11:18 00:11:23 this is simply one of the biggest things
00:11:21 00:11:25 a lot of people fail to do and that is
00:11:23 00:11:26 make sure that the keyword
00:11:25 00:11:28 is relevant to their product just to
00:11:26 00:11:29 give a quick example if you were trying
00:11:28 00:11:31 to sell a dog
00:11:29 00:11:34 necklace it would not be a smart idea to
00:11:31 00:11:34 be ranking for the keyword cat necklace
00:11:34 00:11:36 why
00:11:34 00:11:38 that's simply because those two keywords
00:11:36 00:11:40 are not relevant to each other
00:11:38 00:11:41 a dog necklace should not be ranking
00:11:40 00:11:43 under the keyword cat necklace because
00:11:41 00:11:45 there is no kind of relevancy
00:11:43 00:11:47 that is exactly what we want to aim for
00:11:45 00:11:49 with google shopping ads and when
00:11:47 00:11:50 choosing our keywords that's one simple
00:11:49 00:11:51 trick
00:11:50 00:11:53 if you get right you're going to find a
00:11:51 00:11:53 lot of results with google simply make
00:11:53 00:11:55 sure
00:11:53 00:11:57 it's relevant along with making sure
00:11:55 00:11:57 that there is enough search volume and
00:11:57 00:12:00 everything but
00:11:57 00:12:02 clearly the keyword fetal doppler is
00:12:00 00:12:04 relevant to what we want to sell because
00:12:02 00:12:05 we're trying to sell something that does
00:12:04 00:12:07 the same exact functions now
00:12:05 00:12:10 a key note it does not have to be the
00:12:07 00:12:11 same exact fetal doppler as
00:12:10 00:12:13 the first listing or the second listing
00:12:11 00:12:15 in fact the design could be completely
00:12:13 00:12:18 different of what you want to sell
00:12:15 00:12:20 as long as the overall function of that
00:12:18 00:12:21 product is the same as what you want to
00:12:20 00:12:23 rank for
00:12:21 00:12:24 that is a good keyword that you should
00:12:23 00:12:26 consider ranking for of course
00:12:24 00:12:28 relevancy is just one of the main
00:12:26 00:12:30 factors that you should be looking at
00:12:28 00:12:32 when trying to choose a keyword the next
00:12:30 00:12:33 thing of course is how many drop
00:12:32 00:12:34 shippers are there
00:12:33 00:12:36 normally i like to stay away from
00:12:34 00:12:38 products with more than five
00:12:36 00:12:40 to six drop shippers because that means
00:12:38 00:12:41 the products are already pretty
00:12:40 00:12:43 saturated i may not have the best
00:12:41 00:12:45 results selling that kind of product or
00:12:43 00:12:45 i may not even sell any of that product
00:12:45 00:12:47 so
00:12:45 00:12:49 i try to stay away from anything with
00:12:47 00:12:49 too much competition next thing i like
00:12:49 00:12:52 to do
00:12:49 00:12:53 is look at the overall pricing of my
00:12:52 00:12:56 competitors
00:12:53 00:12:59 and see if i can get a minimum of 25
00:12:56 00:13:00 to 30 profits if i cannot get even that
00:12:59 00:13:01 much amount of profit
00:13:00 00:13:03 most of the time i just skip that
00:13:01 00:13:05 product and move on to something else
00:13:03 00:13:08 but those three things relevancy
00:13:05 00:13:10 competition and pricing if you really
00:13:08 00:13:12 take into consideration and really
00:13:10 00:13:13 look at those things before deciding
00:13:12 00:13:13 whether you should use that keyword or
00:13:13 00:13:16 not
00:13:13 00:13:17 will take your store from doing a few
00:13:16 00:13:20 thousand dollars a
00:13:17 00:13:21 month to over six figures and even up to
00:13:20 00:13:23 seven figures because
00:13:21 00:13:25 again keywords is like the interest for
00:13:23 00:13:25 google ads if you have the right
00:13:25 00:13:27 keywords
00:13:25 00:13:30 then your campaigns will perform the
00:13:27 00:13:32 best but simply repeat these same exact
00:13:30 00:13:32 steps for every single keyword that does
00:13:32 00:13:34 pop up
00:13:32 00:13:36 the more keywords you have the better
00:13:34 00:13:37 always start off with the first one and
00:13:36 00:13:38 then go on to the second one so in this
00:13:37 00:13:40 case
00:13:38 00:13:42 baby doppler what i would do is i would
00:13:40 00:13:44 copy it go on over to i search from
00:13:42 00:13:46 paste it in and repeat the same process
00:13:44 00:13:48 is it relevant how much competition is
00:13:46 00:13:50 there can i get 25 to 30
00:13:48 00:13:52 profit if all these three things match
00:13:50 00:13:53 that is when i know that i can use the
00:13:52 00:13:54 second keyword as well and all you have
00:13:53 00:13:56 to do
00:13:54 00:13:57 is simply scroll down this list and
00:13:56 00:13:59 continue on
00:13:57 00:14:01 until you get to the very bottom of the
00:13:59 00:14:03 list you want to avoid using keywords
00:14:01 00:14:04 which have brand names in them like
00:14:03 00:14:06 fetal doppler walgreens
00:14:04 00:14:08 or even something like fetal doppler in
00:14:06 00:14:09 store because of course that's not
00:14:08 00:14:10 really relevant to you
00:14:09 00:14:12 personally and you don't want to rank
00:14:10 00:14:13 for something that's branded or
00:14:12 00:14:14 something like in-store because you're
00:14:13 00:14:16 just going to waste money
00:14:14 00:14:18 but that is exactly what you want to be
00:14:16 00:14:20 doing always make sure relevancy
00:14:18 00:14:22 as the number one thing for your
00:14:20 00:14:23 keywords and for your products so how to
00:14:22 00:14:26 10
00:14:23 00:14:28 times your sales with google ads and use
00:14:26 00:14:30 the keyword planner tool correctly
00:14:28 00:14:32 so that you can increase your sales
00:14:30 00:14:34 significantly now this is literally one
00:14:32 00:14:36 of the biggest things which i see
00:14:34 00:14:38 is a consistent problem with a lot of
00:14:36 00:14:40 people that use google ads and that is
00:14:38 00:14:41 they don't know how to really use the
00:14:40 00:14:42 keyword planner tool to their advantage
00:14:41 00:14:44 so i'm going to be giving you
00:14:42 00:14:46 three different ways that you guys can
00:14:44 00:14:47 actually use the keyword planner tool
00:14:46 00:14:48 the right way
00:14:47 00:14:50 and get the best bang out of your bug
00:14:48 00:14:52 because when it comes to google ads
00:14:50 00:14:54 the reality is if you don't use the
00:14:52 00:14:56 right keywords for your products
00:14:54 00:14:58 no matter how good your offer is or no
00:14:56 00:15:00 matter how good the product is
00:14:58 00:15:02 it's really not going to get as much of
00:15:00 00:15:02 a result as you want it to and one of
00:15:02 00:15:04 the most
00:15:02 00:15:05 important tools when it comes to
00:15:04 00:15:06 actually finding success with google is
00:15:05 00:15:08 using this
00:15:06 00:15:10 keyword planner tool to consistently
00:15:08 00:15:11 achieve good results
00:15:10 00:15:13 with the google shopping ads if you guys
00:15:11 00:15:14 have been following me for a while you
00:15:13 00:15:16 guys know that i just recently started a
00:15:14 00:15:17 google ad store and got it all the way
00:15:16 00:15:19 up to 50 000
00:15:17 00:15:21 in a matter of two to three months and
00:15:19 00:15:22 i've released videos on that which you
00:15:21 00:15:23 can check out
00:15:22 00:15:25 after this video i'll leave the links in
00:15:23 00:15:25 the description but that was only
00:15:25 00:15:27 possible
00:15:25 00:15:28 because of my use with the keyword
00:15:27 00:15:31 planner tool and because
00:15:28 00:15:33 i was able to find those good keywords
00:15:31 00:15:34 but without wasting any more time let's
00:15:33 00:15:35 find out exactly how to 10 times your
00:15:34 00:15:37 sales
00:15:35 00:15:38 with the keyword tool so the first thing
00:15:37 00:15:39 you will actually have to do if you
00:15:38 00:15:41 really want to use the keyword planner
00:15:39 00:15:43 tool correctly is to smash that like
00:15:41 00:15:45 button for the youtube algorithm that's
00:15:43 00:15:45 really an amazing thing that i would
00:15:45 00:15:47 appreciate
00:15:45 00:15:49 tremendously if you guys can just
00:15:47 00:15:50 quickly just tap that like button down
00:15:49 00:15:50 below okay hopefully you have done that
00:15:50 00:15:52 but
00:15:50 00:15:53 the real first thing i want to start
00:15:52 00:15:54 toking about is the keyword that you
00:15:53 00:15:56 should be using
00:15:54 00:15:58 when searching up a specific product
00:15:56 00:16:00 with the google keyword planner tool so
00:15:58 00:16:02 whenever you find a specific product
00:16:00 00:16:04 which you want to add to your google
00:16:02 00:16:04 shopping campaign or your google search
00:16:04 00:16:06 campaign
00:16:04 00:16:08 or just use google ads in general for
00:16:06 00:16:09 that product you want to always be
00:16:08 00:16:12 searching up a very very
00:16:09 00:16:13 broad keyword related to that product
00:16:12 00:16:14 and i'm going to be giving you an
00:16:13 00:16:15 example of one of my past winning
00:16:14 00:16:17 products which was
00:16:15 00:16:19 the portable air conditioner i made a
00:16:17 00:16:20 video on this as well but this was the
00:16:19 00:16:22 product right here mine was very very
00:16:20 00:16:22 similar to this product and it was just
00:16:22 00:16:24 a
00:16:22 00:16:26 mini portable air conditioner which
00:16:24 00:16:27 people could easily carry take from
00:16:26 00:16:29 place to place etc so
00:16:27 00:16:31 it wasn't like one of those big acs
00:16:29 00:16:33 which you often see advertised
00:16:31 00:16:35 and it didn't cost a big amount of money
00:16:33 00:16:37 in fact i was selling this specific ac
00:16:35 00:16:39 for around 40 to 50
00:16:37 00:16:40 but when i began product research for
00:16:39 00:16:42 this specific product
00:16:40 00:16:45 i didn't simply start out by typing in
00:16:42 00:16:46 the keyword portable air conditioner fan
00:16:45 00:16:48 or portable humidifier
00:16:46 00:16:50 or keywords which were kind of too big
00:16:48 00:16:51 and too lengthy because one thing you
00:16:50 00:16:53 want to understand which can really help
00:16:51 00:16:54 you 10 times your sales with the keyword
00:16:53 00:16:55 planner tool is that
00:16:54 00:16:58 the keyword planner tool needs to have a
00:16:55 00:16:59 broad search in order to really get the
00:16:58 00:17:01 best bang out of your butt and to give
00:16:59 00:17:03 you the best results so what i mean by
00:17:01 00:17:05 this is if you were to search a portable
00:17:03 00:17:06 air conditioner during that time that i
00:17:05 00:17:08 was addressing this product
00:17:06 00:17:09 or add any other words to that specific
00:17:08 00:17:11 keyword
00:17:09 00:17:13 what would happen is google would have
00:17:11 00:17:14 too many keywords to actually give you
00:17:13 00:17:16 a good amount of results and i'm going
00:17:14 00:17:17 to be showing you guys the example right
00:17:16 00:17:18 now so let's go and go on over to our
00:17:17 00:17:21 keyword planner tool
00:17:18 00:17:22 and see exactly what the keyword planner
00:17:21 00:17:24 tool does when you search up a keyword
00:17:22 00:17:25 which is too big so let's say for
00:17:24 00:17:26 example you wanted to search up the
00:17:25 00:17:29 keyword
00:17:26 00:17:31 portable air conditioner air conditioner
00:17:29 00:17:33 with fan something like that it's kind
00:17:31 00:17:36 of a broad broad keyword
00:17:33 00:17:37 and and as you guys can see we have a
00:17:36 00:17:39 few keywords come up but if you look at
00:17:37 00:17:40 their monthly search volume
00:17:39 00:17:42 you can see that for the specific
00:17:40 00:17:44 keywords we typed in
00:17:42 00:17:46 we got very very few keywords and they
00:17:44 00:17:48 barely have any search volume i mean
00:17:46 00:17:49 10 is not enough the minimum i recommend
00:17:48 00:17:50 to really get the best
00:17:49 00:17:53 results possible and even have a chance
00:17:50 00:17:55 of selling a product is a minimum of 20
00:17:53 00:17:56 000 per month in total for all the
00:17:55 00:17:58 keywords you plan to use but
00:17:56 00:17:59 as you guys can see if we add all of
00:17:58 00:18:00 these up this is nowhere close to twenty
00:17:59 00:18:02 thousand
00:18:00 00:18:03 in fact it's not even over a hundred so
00:18:02 00:18:04 even though the main keyword which we
00:18:03 00:18:06 just typed in
00:18:04 00:18:07 includes one of the main keywords which
00:18:06 00:18:09 is air conditioner
00:18:07 00:18:11 because we give google keyword planner
00:18:09 00:18:13 tool too much data to work with
00:18:11 00:18:15 it instead did not give us the results
00:18:13 00:18:15 that we wanted so if we go back to the
00:18:15 00:18:17 google
00:18:15 00:18:19 doc one of the main things which i
00:18:17 00:18:20 recommend to in order to really get the
00:18:19 00:18:21 best result with the keyword planner
00:18:20 00:18:23 tool is to go
00:18:21 00:18:25 very very broad so if you want to sell a
00:18:23 00:18:26 portable air conditioner
00:18:25 00:18:28 don't be searching up these kinds of
00:18:26 00:18:30 words where it's too lengthy instead
00:18:28 00:18:32 try just searching up air conditioner
00:18:30 00:18:33 and go from there so if we change up
00:18:32 00:18:35 this specific search to just
00:18:33 00:18:37 include the keywords air conditioner and
00:18:35 00:18:38 look at the new results
00:18:37 00:18:40 we'll see a big big difference and make
00:18:38 00:18:42 sure first of all to have
00:18:40 00:18:45 the location as united states because
00:18:42 00:18:47 this affects the results tremendously
00:18:45 00:18:49 but once we do that we can see that the
00:18:47 00:18:50 results change significantly for this
00:18:49 00:18:52 specific keyword
00:18:50 00:18:54 and it goes up over a few million
00:18:52 00:18:55 searches each month as you can see in
00:18:54 00:18:56 the month of july it's alone at 10
00:18:55 00:18:58 million
00:18:56 00:19:00 but again if you were to add any other
00:18:58 00:19:01 products to this specific keyword maybe
00:19:00 00:19:03 air conditioner
00:19:01 00:19:04 small fan or something like that what's
00:19:03 00:19:05 gonna happen is it's gonna decrease
00:19:04 00:19:07 tremendously
00:19:05 00:19:09 as you guys see it went from around 10
00:19:07 00:19:12 million to just
00:19:09 00:19:12 1760 for that given month so as you guys
00:19:12 00:19:14 can see
00:19:12 00:19:16 having the right keyword makes a big big
00:19:14 00:19:17 difference when it comes to the searches
00:19:16 00:19:18 and this is
00:19:17 00:19:20 one of the biggest hacks which can
00:19:18 00:19:21 literally ten times your result don't
00:19:20 00:19:23 think that just because
00:19:21 00:19:25 you have a specific keyword or the main
00:19:23 00:19:26 keyword inside the search that you're
00:19:25 00:19:27 just doing that you'll find a lot of
00:19:26 00:19:29 keywords in fact
00:19:27 00:19:30 you want it to be as broad as possible
00:19:29 00:19:31 even if you're selling an air
00:19:30 00:19:33 conditioner
00:19:31 00:19:34 go broad and do the keyword research
00:19:33 00:19:35 from there because when you typed in air
00:19:34 00:19:36 conditioner
00:19:35 00:19:38 then you're gonna find more specific
00:19:36 00:19:40 keywords like over here portable air
00:19:38 00:19:41 conditioner was one of the main keywords
00:19:40 00:19:42 which popped up
00:19:41 00:19:44 in fact i was ranking for this keyword
00:19:42 00:19:46 the most and getting the most results
00:19:44 00:19:48 out of this specific keyword rather than
00:19:46 00:19:49 this keyword because air conditioner is
00:19:48 00:19:51 too broad to target
00:19:49 00:19:52 but it's perfect to use for the keyword
00:19:51 00:19:54 planner tool to give you the results
00:19:52 00:19:56 that you want so as you guys can see you
00:19:54 00:19:58 shouldn't be making use of these broad
00:19:56 00:19:58 keywords only in the keyword planner
00:19:58 00:20:00 tool
00:19:58 00:20:02 not inside your product descriptions or
00:20:00 00:20:04 titles because they are too broad
00:20:02 00:20:05 rather go very specific once you have a
00:20:04 00:20:07 lot of keywords lined up but
00:20:05 00:20:08 that's one of the main things that i see
00:20:07 00:20:10 is an issue but if you
00:20:08 00:20:11 follow it correctly it can literally ten
00:20:10 00:20:13 times your results now
00:20:11 00:20:14 let's move on to the second way of using
00:20:13 00:20:15 the keyword planner tool correctly so
00:20:14 00:20:17 you can actually
00:20:15 00:20:19 10 times your results and that is
00:20:17 00:20:20 inserting a website link now what do i
00:20:19 00:20:22 mean by this exactly well
00:20:20 00:20:24 if we go ahead and go back to the
00:20:22 00:20:25 keyword planner tool main page this one
00:20:24 00:20:26 here
00:20:25 00:20:28 and if you click on discover new
00:20:26 00:20:29 keywords if you scroll just a little bit
00:20:28 00:20:31 to the bottom you can see that there's a
00:20:29 00:20:33 specific section which says
00:20:31 00:20:34 enter a domain to use as a filter and
00:20:33 00:20:37 again to show you guys
00:20:34 00:20:38 an example for this specific trick what
00:20:37 00:20:39 i want to do is i want to take you on
00:20:38 00:20:40 over to
00:20:39 00:20:42 bestsellers.com which is one of the
00:20:40 00:20:42 biggest drop shipping stores out there
00:20:42 00:20:44 and it does
00:20:42 00:20:46 really a good job of ranking on google
00:20:44 00:20:47 ads for their specific product listings
00:20:46 00:20:48 but
00:20:47 00:20:50 they're also selling a portable air
00:20:48 00:20:51 conditioner as you guys can see and
00:20:50 00:20:52 during the time i was selling this
00:20:51 00:20:54 product
00:20:52 00:20:55 they were ranking for it as well but
00:20:54 00:20:57 what you want to do once you go to a
00:20:55 00:20:57 specific page which contains your
00:20:57 00:21:00 product
00:20:57 00:21:01 is to simply copy the main url not
00:21:00 00:21:03 including the varying information as you
00:21:01 00:21:05 guys can see this is the main url
00:21:03 00:21:07 that you should be copying once you copy
00:21:05 00:21:09 it go back to your keyword planner tool
00:21:07 00:21:10 and basically search it up here inside
00:21:09 00:21:12 of this specific section so where it
00:21:10 00:21:14 says enter a domain to use as a filter
00:21:12 00:21:16 you want to go ahead and paste it in and
00:21:14 00:21:18 once you do that you can add a few more
00:21:16 00:21:19 keywords but instead if you want to just
00:21:18 00:21:22 find keywords
00:21:19 00:21:23 related to this specific domain itself
00:21:22 00:21:25 go ahead and click on this specific
00:21:23 00:21:26 second option which says
00:21:25 00:21:28 start with the website so once you click
00:21:26 00:21:29 that you'll see that it just gives you
00:21:28 00:21:30 the option to enter the website nothing
00:21:29 00:21:32 else
00:21:30 00:21:34 and then you can either use the entire
00:21:32 00:21:34 site as you guys see or you can use only
00:21:34 00:21:36 the page
00:21:34 00:21:38 which you provided in this case since we
00:21:36 00:21:39 provided a page which includes our main
00:21:38 00:21:41 product we're gonna
00:21:39 00:21:43 hit the second option and hit get
00:21:41 00:21:45 results what's gonna happen is now
00:21:43 00:21:48 google is gonna go out and try to find
00:21:45 00:21:49 the specific keywords this page is using
00:21:48 00:21:51 the most
00:21:49 00:21:53 or ranking for the most as you guys can
00:21:51 00:21:53 see uh different search results came up
00:21:53 00:21:55 and
00:21:53 00:21:56 in july the specific keywords which this
00:21:55 00:21:58 page ranks for
00:21:56 00:22:00 gets around 7 million searches in total
00:21:58 00:22:02 if we scroll down we can see all the
00:22:00 00:22:04 specific keywords which they currently
00:22:02 00:22:05 may be ranking for but definitely
00:22:04 00:22:07 include in their website and google is
00:22:05 00:22:09 only able to come up with this data
00:22:07 00:22:10 because google's algorithm which
00:22:09 00:22:11 basically crawls
00:22:10 00:22:14 all the websites meaning it just goes
00:22:11 00:22:15 through the entire description the title
00:22:14 00:22:16 and it tries to identify those main
00:22:15 00:22:17 keywords
00:22:16 00:22:19 which describe the product they're
00:22:17 00:22:21 selling so google did the same thing for
00:22:19 00:22:22 this specific product page on best
00:22:21 00:22:23 sellers
00:22:22 00:22:25 and what it did is they identified these
00:22:23 00:22:26 specific keywords which it can
00:22:25 00:22:28 potentially
00:22:26 00:22:30 rank the product bestsellers is selling
00:22:28 00:22:31 so this is an amazing way to actually be
00:22:30 00:22:32 using the keyword planner tool to
00:22:31 00:22:34 actually
00:22:32 00:22:36 boost your results with google ads in
00:22:34 00:22:37 general and that's simply because
00:22:36 00:22:39 whatever product you want to sell just
00:22:37 00:22:41 find it on somebody else's website
00:22:39 00:22:42 enter their website url here and then
00:22:41 00:22:44 you can just scroll through and
00:22:42 00:22:46 do the keyword research that way so
00:22:44 00:22:47 there's no real room for guesses with
00:22:46 00:22:48 the keywords because in the beginning if
00:22:47 00:22:50 you don't
00:22:48 00:22:51 enter a specific url you kind of have to
00:22:50 00:22:53 guess the main keyword or the broad you
00:22:51 00:22:55 kind of have to guess the main keyword
00:22:53 00:22:56 or the broad keyword which describes the
00:22:55 00:22:58 product
00:22:56 00:22:59 and then go from there but here simply
00:22:58 00:23:01 looking at the specific website is
00:22:59 00:23:02 enough to get you enough results so this
00:23:01 00:23:04 is an amazing way to be doing product
00:23:02 00:23:05 research in addition if you want to
00:23:04 00:23:07 kind of take it to the next level and
00:23:05 00:23:09 look at the entire website and
00:23:07 00:23:11 as a whole and look at which main
00:23:09 00:23:12 keywords the website is ranking for you
00:23:11 00:23:13 can go ahead and click on the specific
00:23:12 00:23:15 link at the top
00:23:13 00:23:17 and choose this first option right here
00:23:15 00:23:19 and click get results once you do that
00:23:17 00:23:19 what you're gonna see is that the
00:23:19 00:23:21 results change
00:23:19 00:23:23 completely and that simply because now
00:23:21 00:23:25 google is looking at their website as a
00:23:23 00:23:26 whole and trying to identify which
00:23:25 00:23:28 keywords they mostly rank for so if we
00:23:26 00:23:30 rank by the most searches at the top
00:23:28 00:23:31 we can see that again air conditioner is
00:23:30 00:23:32 one of the ones at the top but there
00:23:31 00:23:33 also
00:23:32 00:23:36 have a lot of products which are related
00:23:33 00:23:38 to led lights eyelash extensions
00:23:36 00:23:40 dog bed smartwatch android so as you
00:23:38 00:23:41 guys can see clearly they have products
00:23:40 00:23:43 from all over the board
00:23:41 00:23:44 and we can see they have a lot of
00:23:43 00:23:46 different products so this is again
00:23:44 00:23:48 an amazing way to do product research
00:23:46 00:23:49 and 10 times your sales with google
00:23:48 00:23:51 because literally
00:23:49 00:23:52 this is an entire list of potential
00:23:51 00:23:54 keywords and potential products from a
00:23:52 00:23:56 website which is already successful so
00:23:54 00:23:58 all you have to do is search it up
00:23:56 00:24:00 on google and search it up in aliexpress
00:23:58 00:24:00 see if you can find a good product to
00:24:00 00:24:01 match
00:24:00 00:24:03 the product listings that are already
00:24:01 00:24:04 getting advertised and then go from
00:24:03 00:24:05 there so again
00:24:04 00:24:07 another amazing way to be doing product
00:24:05 00:24:08 research or just using the keyword
00:24:07 00:24:10 planner tool to literally ten times your
00:24:08 00:24:11 sales but let's move on to our third and
00:24:10 00:24:13 final way which is
00:24:11 00:24:14 using number one and number two together
00:24:13 00:24:16 now if we go ahead
00:24:14 00:24:18 and go back to the keyword planner tool
00:24:16 00:24:20 go back to this page and click on the
00:24:18 00:24:21 discover new keywords option we can see
00:24:20 00:24:23 that you can either
00:24:21 00:24:25 for this specific section enter a
00:24:23 00:24:26 keyword and enter a domain so you want
00:24:25 00:24:27 to do both
00:24:26 00:24:29 let's say you want to still sell the air
00:24:27 00:24:31 conditioner but you're not really
00:24:29 00:24:32 sure whether the website is old enough
00:24:31 00:24:34 to be giving you a good amount of search
00:24:32 00:24:35 results with the second option so what
00:24:34 00:24:37 you do instead
00:24:35 00:24:38 is you enter the domain as a filter and
00:24:37 00:24:40 here you can
00:24:38 00:24:41 enter the main keyword which describes
00:24:40 00:24:44 the product so air conditioner
00:24:41 00:24:45 and just hit get results and from here
00:24:44 00:24:46 as you guys can see
00:24:45 00:24:48 results come up for that specific
00:24:46 00:24:50 product and it is much different than
00:24:48 00:24:52 what we were looking at previously as
00:24:50 00:24:54 you can see only 4.2 million in the
00:24:52 00:24:55 month of july when earlier was much much
00:24:54 00:24:57 more so results are going to
00:24:55 00:24:58 vary based on which option you choose
00:24:57 00:25:00 right at the top but if you go ahead and
00:24:58 00:25:01 scroll down we can see that again even
00:25:00 00:25:03 though you chose this option
00:25:01 00:25:05 there are very very specific keywords
00:25:03 00:25:05 which were directly related to the
00:25:05 00:25:07 product
00:25:05 00:25:08 you want to sell so simple as going
00:25:07 00:25:10 through the keywords
00:25:08 00:25:11 using my other strategies which i
00:25:10 00:25:13 mentioned in a lot of my other videos to
00:25:11 00:25:14 kind of find out whether these keywords
00:25:13 00:25:15 are worth ranking for
00:25:14 00:25:17 but as you guys clearly see there are
00:25:15 00:25:17 multiple different ways which you can be
00:25:17 00:25:19 using
00:25:17 00:25:21 the keyword planner tool to be getting
00:25:19 00:25:22 the results you want with google ads and
00:25:21 00:25:25 remember the keywords that you use
00:25:22 00:25:26 determine 99 of your success with google
00:25:25 00:25:27 so
00:25:26 00:25:29 use all the three ways that i mentioned
00:25:27 00:25:30 in this video but if you found any type
00:25:29 00:25:32 of value in this video
00:25:30 00:25:33 quickly smash that like button if you
00:25:32 00:25:34 haven't already and subscribe again if
00:25:33 00:25:37 you haven't already and i'll see you
00:25:34 00:25:37 guys next time