Ultimate Google Shopping ADs Keywords Guide | Shopify Dropshipping Tutorial
Published on: December 6 2022 by Shri Kanase
Ultimate Google Shopping ADs Keywords Guide | Shopify Dropshipping Tutorial
Ultimate Google Shopping ADs Keywords Guide | Shopify Dropshipping Tutorial
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| 00:00:00 | 00:00:04 | yo what is going on everybody srikanasa |
| 00:00:02 | 00:00:07 | here so the complete |
| 00:00:04 | 00:00:08 | google ads keyword research tutorial now |
| 00:00:07 | 00:00:10 | when it comes to keywords and using |
| 00:00:08 | 00:00:12 | keywords for google ads |
| 00:00:10 | 00:00:13 | that is literally one of the most |
| 00:00:12 | 00:00:15 | important things you can do because |
| 00:00:13 | 00:00:18 | as you're about to find out keywords |
| 00:00:15 | 00:00:18 | play a big role in the kind of results |
| 00:00:18 | 00:00:20 | that you get |
| 00:00:18 | 00:00:21 | with your google ads and it doesn't |
| 00:00:20 | 00:00:24 | really matter whether you do shopping |
| 00:00:21 | 00:00:24 | ads only or do shopping and search ads |
| 00:00:24 | 00:00:26 | because |
| 00:00:24 | 00:00:27 | keywords is a fundamental thing that you |
| 00:00:26 | 00:00:30 | need to have right |
| 00:00:27 | 00:00:32 | on your product pages but unfortunately |
| 00:00:30 | 00:00:32 | keywords are also one of the most |
| 00:00:32 | 00:00:35 | commonly |
| 00:00:32 | 00:00:36 | misused parts of google ads because a |
| 00:00:35 | 00:00:37 | lot of people |
| 00:00:36 | 00:00:39 | really don't know what is a proper |
| 00:00:37 | 00:00:40 | method to go out and find winning |
| 00:00:39 | 00:00:42 | keywords |
| 00:00:40 | 00:00:43 | and how to even implement them within |
| 00:00:42 | 00:00:44 | the product pages |
| 00:00:43 | 00:00:46 | and the overall website now if you have |
| 00:00:44 | 00:00:47 | already watched a lot of my other google |
| 00:00:46 | 00:00:49 | ads tutorials |
| 00:00:47 | 00:00:51 | you know that keywords play an important |
| 00:00:49 | 00:00:52 | role in whatever i do and whatever |
| 00:00:51 | 00:00:54 | videos i have but this video is going to |
| 00:00:52 | 00:00:56 | go a little bit more in depth into |
| 00:00:54 | 00:00:58 | actually finding those keywords knowing |
| 00:00:56 | 00:00:59 | which are the right keywords which are |
| 00:00:58 | 00:01:01 | the wrong keywords etc so |
| 00:00:59 | 00:01:03 | be sure to watch this video until the |
| 00:01:01 | 00:01:04 | end but let's just get right into it so |
| 00:01:03 | 00:01:06 | the first thing you'll have to do in |
| 00:01:04 | 00:01:08 | order to find any type of success |
| 00:01:06 | 00:01:10 | with the keyword research tutorial i'm |
| 00:01:08 | 00:01:11 | about to show you is to just |
| 00:01:10 | 00:01:13 | gently destroy that like button down |
| 00:01:11 | 00:01:15 | below until it turns blue it'll take |
| 00:01:13 | 00:01:16 | just two quick seconds okay hopefully |
| 00:01:15 | 00:01:18 | i've done that but |
| 00:01:16 | 00:01:20 | before toking about the exact strategy |
| 00:01:18 | 00:01:21 | i personally use and going in depth with |
| 00:01:20 | 00:01:23 | a real live example |
| 00:01:21 | 00:01:25 | we need to know exactly how keywords |
| 00:01:23 | 00:01:27 | work with google ads meaning |
| 00:01:25 | 00:01:29 | why is this even important in the first |
| 00:01:27 | 00:01:30 | place one thing you want to understand |
| 00:01:29 | 00:01:32 | is that keywords |
| 00:01:30 | 00:01:34 | literally equals interest targeting with |
| 00:01:32 | 00:01:35 | facebook ads so when you go on facebook |
| 00:01:34 | 00:01:37 | ads |
| 00:01:35 | 00:01:38 | you want to launch a new ad set you |
| 00:01:37 | 00:01:40 | would go in and you would choose an |
| 00:01:38 | 00:01:40 | interest to target or a lookalike |
| 00:01:40 | 00:01:43 | audience |
| 00:01:40 | 00:01:44 | with google ads these interests within |
| 00:01:43 | 00:01:46 | the access that we target |
| 00:01:44 | 00:01:47 | are known as these keywords because what |
| 00:01:46 | 00:01:49 | they do is that they provide some kind |
| 00:01:47 | 00:01:51 | of direction |
| 00:01:49 | 00:01:52 | to the algorithm to give it an idea of |
| 00:01:51 | 00:01:54 | what your product is and where it should |
| 00:01:52 | 00:01:56 | go and what it should rank for |
| 00:01:54 | 00:01:58 | in the first place so it takes out any |
| 00:01:56 | 00:02:00 | type of guesswork that is associated |
| 00:01:58 | 00:02:02 | with your products because if you just |
| 00:02:00 | 00:02:04 | end up uploading a |
| 00:02:02 | 00:02:05 | blank description with no kind of |
| 00:02:04 | 00:02:06 | helpful title |
| 00:02:05 | 00:02:08 | you're not going to be ranking for the |
| 00:02:06 | 00:02:09 | right terms and when you don't rank for |
| 00:02:08 | 00:02:11 | the right terms |
| 00:02:09 | 00:02:12 | you lower your overall page authority |
| 00:02:11 | 00:02:13 | which means you're just wasting money at |
| 00:02:12 | 00:02:15 | that point so |
| 00:02:13 | 00:02:16 | knowing exactly what kind of keywords |
| 00:02:15 | 00:02:18 | are the right keywords to be using |
| 00:02:16 | 00:02:20 | increases the overall page authority now |
| 00:02:18 | 00:02:22 | what do i mean by this exactly well |
| 00:02:20 | 00:02:24 | when you have more keywords on your |
| 00:02:22 | 00:02:25 | product page and more keywords doesn't |
| 00:02:24 | 00:02:27 | necessarily always mean it's a good |
| 00:02:25 | 00:02:28 | thing but if you have a handful of |
| 00:02:27 | 00:02:29 | keywords which are relevant to what you |
| 00:02:28 | 00:02:31 | want to sell |
| 00:02:29 | 00:02:33 | what that means is that there are more |
| 00:02:31 | 00:02:34 | chances for you to rank for one of these |
| 00:02:33 | 00:02:37 | handful of keywords that you have |
| 00:02:34 | 00:02:39 | when that happens you automatikally gain |
| 00:02:37 | 00:02:40 | authority in google's eyes because |
| 00:02:39 | 00:02:41 | google sees that you're actually ranking |
| 00:02:40 | 00:02:43 | for something |
| 00:02:41 | 00:02:45 | and google doesn't just randomly rank |
| 00:02:43 | 00:02:46 | advertisers for no reason there's always |
| 00:02:45 | 00:02:47 | a reason behind that so when they see |
| 00:02:46 | 00:02:48 | that |
| 00:02:47 | 00:02:50 | it adds more authority and this can lead |
| 00:02:48 | 00:02:52 | you to ranking for even more keywords |
| 00:02:50 | 00:02:54 | and then lowering your costs |
| 00:02:52 | 00:02:56 | as a result so this is exactly why it's |
| 00:02:54 | 00:02:58 | so important to know exactly |
| 00:02:56 | 00:03:00 | how to be using these keywords in the |
| 00:02:58 | 00:03:01 | right way so how to choose the right |
| 00:03:00 | 00:03:04 | keywords |
| 00:03:01 | 00:03:07 | for google shopping ads in 2021 |
| 00:03:04 | 00:03:09 | and onwards now a lot of people actually |
| 00:03:07 | 00:03:11 | have questions about google ads or just |
| 00:03:09 | 00:03:13 | google shopping ads in general |
| 00:03:11 | 00:03:14 | they try to figure out how to make them |
| 00:03:13 | 00:03:17 | work especially if they're already |
| 00:03:14 | 00:03:19 | running the google shopping campaign |
| 00:03:17 | 00:03:20 | but not getting the desired results and |
| 00:03:19 | 00:03:23 | one of the most |
| 00:03:20 | 00:03:25 | common issues i always see with these |
| 00:03:23 | 00:03:27 | google ad accounts |
| 00:03:25 | 00:03:28 | is that they actually just don't have |
| 00:03:27 | 00:03:30 | the right keywords |
| 00:03:28 | 00:03:33 | chosen for their products and as a |
| 00:03:30 | 00:03:34 | result google is unable to identify what |
| 00:03:33 | 00:03:36 | the product is |
| 00:03:34 | 00:03:37 | and it's unable to even showcase it to |
| 00:03:36 | 00:03:39 | the right audience now |
| 00:03:37 | 00:03:40 | one thing you want to note about google |
| 00:03:39 | 00:03:43 | ads is that the keywords |
| 00:03:40 | 00:03:43 | to google is like the interest that you |
| 00:03:43 | 00:03:45 | use |
| 00:03:43 | 00:03:47 | for facebook ads targeting now we all |
| 00:03:45 | 00:03:48 | know with facebook ads if you don't |
| 00:03:47 | 00:03:49 | choose an |
| 00:03:48 | 00:03:52 | interest it is going to be very |
| 00:03:49 | 00:03:53 | difficult for the algorithm to find the |
| 00:03:52 | 00:03:55 | right people for you |
| 00:03:53 | 00:03:56 | and then to get you the sale so due to |
| 00:03:55 | 00:03:58 | this we always choose |
| 00:03:56 | 00:04:00 | an appropriate interest when it comes to |
| 00:03:58 | 00:04:02 | facebook ads so if we do |
| 00:04:00 | 00:04:04 | that for facebook why would you not |
| 00:04:02 | 00:04:06 | spend a little bit of extra time |
| 00:04:04 | 00:04:07 | to find the right keywords for google |
| 00:04:06 | 00:04:09 | because in essence |
| 00:04:07 | 00:04:11 | the keywords that you supply to your |
| 00:04:09 | 00:04:12 | product pages |
| 00:04:11 | 00:04:14 | are the interests that you supply to |
| 00:04:12 | 00:04:15 | google's algorithm so |
| 00:04:14 | 00:04:17 | in this video i'm going to be going over |
| 00:04:15 | 00:04:19 | exactly how to find the right interest |
| 00:04:17 | 00:04:21 | in this case the right keywords for your |
| 00:04:19 | 00:04:21 | google ads campaigns to make sure |
| 00:04:21 | 00:04:24 | they're always |
| 00:04:21 | 00:04:25 | running properly and always optimized at |
| 00:04:24 | 00:04:26 | the maximum level |
| 00:04:25 | 00:04:28 | but let's just get right into it the |
| 00:04:26 | 00:04:29 | first thing you'll have to do in order |
| 00:04:28 | 00:04:31 | to optimize |
| 00:04:29 | 00:04:32 | your google shopping campaigns and find |
| 00:04:31 | 00:04:33 | those right keywords of course is to |
| 00:04:32 | 00:04:35 | destroy that |
| 00:04:33 | 00:04:36 | like button for the youtube gods it's |
| 00:04:35 | 00:04:38 | going to turn blue once you click on it |
| 00:04:36 | 00:04:40 | okay hopefully i've done that but |
| 00:04:38 | 00:04:42 | i'm going to be going over a easy |
| 00:04:40 | 00:04:45 | four-step process step number one |
| 00:04:42 | 00:04:46 | in this process of course to find the |
| 00:04:45 | 00:04:48 | main keyword |
| 00:04:46 | 00:04:50 | for the product now for this video and |
| 00:04:48 | 00:04:52 | this example |
| 00:04:50 | 00:04:54 | i'm going to be going over this product |
| 00:04:52 | 00:04:56 | right here so this is the fetal doppler |
| 00:04:54 | 00:04:58 | specifically made for women who are |
| 00:04:56 | 00:05:00 | pregnant as you can see a very simple |
| 00:04:58 | 00:05:02 | product but very useful all it does is |
| 00:05:00 | 00:05:04 | measure the baby's heart rate |
| 00:05:02 | 00:05:05 | inside the stomach but the main thing |
| 00:05:04 | 00:05:06 | that you want to do again if you go back |
| 00:05:05 | 00:05:08 | is to find |
| 00:05:06 | 00:05:10 | the main keyword for the product now |
| 00:05:08 | 00:05:11 | this video is not going to be about |
| 00:05:10 | 00:05:13 | how to find the products i've made |
| 00:05:11 | 00:05:14 | videos on that which you can check out |
| 00:05:13 | 00:05:16 | on my channel |
| 00:05:14 | 00:05:17 | but assuming you have already found the |
| 00:05:16 | 00:05:18 | product which you want to apply this |
| 00:05:17 | 00:05:21 | strategy to |
| 00:05:18 | 00:05:22 | the next step is to of course go on the |
| 00:05:21 | 00:05:24 | product page |
| 00:05:22 | 00:05:25 | and try to identify what the main |
| 00:05:24 | 00:05:26 | keyword is normally |
| 00:05:25 | 00:05:28 | i like to start off by looking at the |
| 00:05:26 | 00:05:30 | title itself especially |
| 00:05:28 | 00:05:32 | more towards the beginning because |
| 00:05:30 | 00:05:34 | aliexpress suppliers also do |
| 00:05:32 | 00:05:37 | search engine optimization they put the |
| 00:05:34 | 00:05:39 | main keywords more towards the front |
| 00:05:37 | 00:05:41 | and the irrelevant or extra ones towards |
| 00:05:39 | 00:05:43 | the end so in this case |
| 00:05:41 | 00:05:44 | the keyboards at the front we can tell |
| 00:05:43 | 00:05:46 | right away that this product |
| 00:05:44 | 00:05:47 | is possibly a fetal doppler you don't |
| 00:05:46 | 00:05:48 | really even have to know what this |
| 00:05:47 | 00:05:50 | product is |
| 00:05:48 | 00:05:51 | just by looking at the keywords here you |
| 00:05:50 | 00:05:52 | could tell what this product is called |
| 00:05:51 | 00:05:54 | so it's a fetal doppler |
| 00:05:52 | 00:05:57 | you could even say it's a fetal detector |
| 00:05:54 | 00:05:58 | baby heartbeat meter baby heartbeat |
| 00:05:57 | 00:06:00 | monitor etc but |
| 00:05:58 | 00:06:02 | out of all of these identified those two |
| 00:06:00 | 00:06:04 | to three main keywords |
| 00:06:02 | 00:06:06 | which describe this product in this case |
| 00:06:04 | 00:06:08 | it is going to be the fetal doppler and |
| 00:06:06 | 00:06:10 | what you want to do is you want to go |
| 00:06:08 | 00:06:12 | ahead and you want to copy that keyword |
| 00:06:10 | 00:06:14 | so we're going to copy it and go back |
| 00:06:12 | 00:06:15 | to step number two and that is going on |
| 00:06:14 | 00:06:17 | to the keyword |
| 00:06:15 | 00:06:18 | planner tool now with the keyword |
| 00:06:17 | 00:06:20 | planner tool there are |
| 00:06:18 | 00:06:22 | a few things you can do the first thing |
| 00:06:20 | 00:06:24 | is you can just search up the keyword |
| 00:06:22 | 00:06:26 | and then go along with the list of |
| 00:06:24 | 00:06:28 | keywords that pop up at the bottom |
| 00:06:26 | 00:06:30 | number two what you can do otherwise is |
| 00:06:28 | 00:06:31 | to search up the main keyword and if |
| 00:06:30 | 00:06:34 | nothing pops up |
| 00:06:31 | 00:06:35 | you want to mix and match a wide variety |
| 00:06:34 | 00:06:36 | of different keywords |
| 00:06:35 | 00:06:38 | until something pops up and i'm going to |
| 00:06:36 | 00:06:40 | go over both of them right now but |
| 00:06:38 | 00:06:42 | let's go on to our keyword planner tool |
| 00:06:40 | 00:06:43 | from this section we want to go ahead |
| 00:06:42 | 00:06:45 | and click on the first |
| 00:06:43 | 00:06:46 | box and we want to paste in what we just |
| 00:06:45 | 00:06:48 | copied so fetal doppler |
| 00:06:46 | 00:06:50 | make sure english is chosen as language |
| 00:06:48 | 00:06:53 | united states as country |
| 00:06:50 | 00:06:55 | and go ahead and click get results from |
| 00:06:53 | 00:06:56 | here we're going to be doing several |
| 00:06:55 | 00:06:57 | other things first things of course is |
| 00:06:56 | 00:07:00 | to look at this |
| 00:06:57 | 00:07:01 | overall chart but even before looking at |
| 00:07:00 | 00:07:02 | the chart here's what you want to do |
| 00:07:01 | 00:07:04 | there are a few |
| 00:07:02 | 00:07:06 | metrics you want to make sure your |
| 00:07:04 | 00:07:06 | keyword printer tool is set at and these |
| 00:07:06 | 00:07:08 | are |
| 00:07:06 | 00:07:10 | certain filters which i always use |
| 00:07:08 | 00:07:13 | filter number one is the search |
| 00:07:10 | 00:07:13 | volume filter for this filter i like to |
| 00:07:13 | 00:07:16 | set it at |
| 00:07:13 | 00:07:19 | greater than or equal to 500 or just |
| 00:07:16 | 00:07:20 | greater than 999 now there are two |
| 00:07:19 | 00:07:22 | numbers here |
| 00:07:20 | 00:07:23 | i'll be explaining why very shortly but |
| 00:07:22 | 00:07:25 | option number one is of course |
| 00:07:23 | 00:07:27 | greater than or equal to 500 so what you |
| 00:07:25 | 00:07:29 | would do is you would click right there |
| 00:07:27 | 00:07:30 | and i already have it chosen but it |
| 00:07:29 | 00:07:32 | would be the following so average |
| 00:07:30 | 00:07:33 | monthly searches greater than or equal |
| 00:07:32 | 00:07:35 | to 500 |
| 00:07:33 | 00:07:37 | in this case i just did five five five |
| 00:07:35 | 00:07:40 | but 500 works perfectly |
| 00:07:37 | 00:07:42 | the other option was of course 999 now |
| 00:07:40 | 00:07:44 | there's only a few reasons why you would |
| 00:07:42 | 00:07:46 | go with 999. the first reason |
| 00:07:44 | 00:07:49 | is that there's already a bunch of |
| 00:07:46 | 00:07:51 | keywords available which just popped up |
| 00:07:49 | 00:07:53 | as you can see for this product right |
| 00:07:51 | 00:07:53 | here there are a bunch of keywords that |
| 00:07:53 | 00:07:55 | popped up so |
| 00:07:53 | 00:07:57 | what that means is that we don't really |
| 00:07:55 | 00:08:00 | need to lower this metric |
| 00:07:57 | 00:08:02 | to 500 because that means the lower the |
| 00:08:00 | 00:08:04 | metric the lower the search volume for |
| 00:08:02 | 00:08:05 | the keywords that pop up and we only |
| 00:08:04 | 00:08:07 | need to do that when we don't have |
| 00:08:05 | 00:08:08 | enough keywords popping up at the bottom |
| 00:08:07 | 00:08:10 | clearly |
| 00:08:08 | 00:08:11 | that is not the case here so 999 is |
| 00:08:10 | 00:08:13 | enough |
| 00:08:11 | 00:08:15 | but along with that the second metric |
| 00:08:13 | 00:08:16 | you want to set up is exclude adult |
| 00:08:15 | 00:08:18 | ideas because we don't want to be |
| 00:08:16 | 00:08:18 | selling something against google's |
| 00:08:18 | 00:08:20 | policies |
| 00:08:18 | 00:08:22 | we always want to make sure this filter |
| 00:08:20 | 00:08:24 | is chosen but once you have set up these |
| 00:08:22 | 00:08:25 | filters the next steps would be to of |
| 00:08:24 | 00:08:27 | course make sure that the search volume |
| 00:08:25 | 00:08:28 | and everything does match |
| 00:08:27 | 00:08:30 | according to our criteria again i'm not |
| 00:08:28 | 00:08:31 | going to go over that in detail here |
| 00:08:30 | 00:08:33 | because i already made |
| 00:08:31 | 00:08:36 | tons of videos on that on my channel but |
| 00:08:33 | 00:08:37 | one of the main criteria is 25 000 total |
| 00:08:36 | 00:08:39 | monthly searches |
| 00:08:37 | 00:08:42 | or more of course this is met here |
| 00:08:39 | 00:08:43 | because total here is a 118 000 that's a |
| 00:08:42 | 00:08:45 | lot more |
| 00:08:43 | 00:08:46 | than what we normally would want so |
| 00:08:45 | 00:08:48 | that's good in addition |
| 00:08:46 | 00:08:50 | three to four minimum keywords should |
| 00:08:48 | 00:08:52 | pop up in this case a bunch of different |
| 00:08:50 | 00:08:54 | keywords pop up if you go all the way to |
| 00:08:52 | 00:08:56 | the bottom we can see exactly how many |
| 00:08:54 | 00:08:58 | so there's a total of 26 keywords of |
| 00:08:56 | 00:08:59 | course we really can't use all of them |
| 00:08:58 | 00:09:01 | and i'll be going over |
| 00:08:59 | 00:09:03 | how to choose them very shortly but this |
| 00:09:01 | 00:09:05 | is exactly what you want to be seeing |
| 00:09:03 | 00:09:06 | when you search up the keyword for any |
| 00:09:05 | 00:09:08 | given product now |
| 00:09:06 | 00:09:10 | let's say for example you had searched |
| 00:09:08 | 00:09:12 | up this keyword fetal doppler but |
| 00:09:10 | 00:09:12 | instead of having this many keywords pop |
| 00:09:12 | 00:09:14 | up |
| 00:09:12 | 00:09:16 | nothing had popped up what would you do |
| 00:09:14 | 00:09:17 | in that case in that case here's where |
| 00:09:16 | 00:09:19 | we go back to the google doc to see |
| 00:09:17 | 00:09:22 | exactly what i said and that is |
| 00:09:19 | 00:09:23 | mix and match the keyword so in this |
| 00:09:22 | 00:09:25 | page |
| 00:09:23 | 00:09:27 | i had to mention a few different |
| 00:09:25 | 00:09:28 | keywords which you could have used to |
| 00:09:27 | 00:09:29 | describe this product the first one |
| 00:09:28 | 00:09:30 | would have been |
| 00:09:29 | 00:09:32 | friedel doppler second one would have |
| 00:09:30 | 00:09:35 | been baby heartbeat monitor |
| 00:09:32 | 00:09:36 | baby heart rate meter etc if fetal |
| 00:09:35 | 00:09:38 | doppler had |
| 00:09:36 | 00:09:40 | yielded less than three to four keywords |
| 00:09:38 | 00:09:41 | that is exactly what you would do you |
| 00:09:40 | 00:09:42 | would simply get rid of the keyword |
| 00:09:41 | 00:09:44 | fetal doppler |
| 00:09:42 | 00:09:45 | and instead you would replace it with |
| 00:09:44 | 00:09:48 | baby heartbeat monitor |
| 00:09:45 | 00:09:50 | baby heartbeat meter etc and try out |
| 00:09:48 | 00:09:51 | different keywords to see if anything |
| 00:09:50 | 00:09:54 | else is coming up |
| 00:09:51 | 00:09:55 | because that is one great way to not |
| 00:09:54 | 00:09:56 | miss a winning product a lot of the |
| 00:09:55 | 00:09:58 | times |
| 00:09:56 | 00:10:00 | we simply search up the wrong keyword |
| 00:09:58 | 00:10:00 | which is not really relevant to that |
| 00:10:00 | 00:10:02 | product |
| 00:10:00 | 00:10:04 | and because of that google is unable to |
| 00:10:02 | 00:10:07 | provide the right results however |
| 00:10:04 | 00:10:08 | just small changes can yield much much |
| 00:10:07 | 00:10:09 | better results for that same exact |
| 00:10:08 | 00:10:11 | product so |
| 00:10:09 | 00:10:13 | always make sure to properly do your |
| 00:10:11 | 00:10:15 | research before moving on |
| 00:10:13 | 00:10:16 | to the next product but once you do that |
| 00:10:15 | 00:10:17 | once you make sure that the keywords are |
| 00:10:16 | 00:10:19 | popping up |
| 00:10:17 | 00:10:20 | here's how you choose the keywords for |
| 00:10:19 | 00:10:23 | that product and that is with |
| 00:10:20 | 00:10:25 | relevancy now going back to the keyword |
| 00:10:23 | 00:10:26 | section let's start off with the first |
| 00:10:25 | 00:10:28 | keyword at the top |
| 00:10:26 | 00:10:29 | fetal doppler exactly what we searched |
| 00:10:28 | 00:10:31 | up but let's say |
| 00:10:29 | 00:10:33 | we're not sure exactly what this keyword |
| 00:10:31 | 00:10:34 | is we want to do further research into |
| 00:10:33 | 00:10:36 | it what you would do |
| 00:10:34 | 00:10:39 | is you would copy this keyword you would |
| 00:10:36 | 00:10:41 | go on to one special website called |
| 00:10:39 | 00:10:42 | isearchfrom.com this is a website which |
| 00:10:41 | 00:10:44 | lets you mimic |
| 00:10:42 | 00:10:46 | random us searches as if you're in a |
| 00:10:44 | 00:10:48 | random location within the country and i |
| 00:10:46 | 00:10:50 | recommend that you use this even if you |
| 00:10:48 | 00:10:52 | are living with the us like i am but |
| 00:10:50 | 00:10:54 | what you do here is you paste in the |
| 00:10:52 | 00:10:57 | keyword make sure country usa |
| 00:10:54 | 00:10:58 | language english and press search once |
| 00:10:57 | 00:10:59 | you press search |
| 00:10:58 | 00:11:01 | you're going to be taken to this page |
| 00:10:59 | 00:11:03 | right here this is a special page |
| 00:11:01 | 00:11:05 | made for advertisers we really can't be |
| 00:11:03 | 00:11:06 | clicking on links here because if you |
| 00:11:05 | 00:11:08 | click on a link |
| 00:11:06 | 00:11:10 | will be taken right back to this page |
| 00:11:08 | 00:11:12 | however what i want you to notike |
| 00:11:10 | 00:11:14 | is the competition for this keyword i |
| 00:11:12 | 00:11:16 | want you to take a look at |
| 00:11:14 | 00:11:18 | what kind of products are popping up and |
| 00:11:16 | 00:11:18 | if they are relevant to what you want to |
| 00:11:18 | 00:11:21 | sell |
| 00:11:18 | 00:11:23 | this is simply one of the biggest things |
| 00:11:21 | 00:11:25 | a lot of people fail to do and that is |
| 00:11:23 | 00:11:26 | make sure that the keyword |
| 00:11:25 | 00:11:28 | is relevant to their product just to |
| 00:11:26 | 00:11:29 | give a quick example if you were trying |
| 00:11:28 | 00:11:31 | to sell a dog |
| 00:11:29 | 00:11:34 | necklace it would not be a smart idea to |
| 00:11:31 | 00:11:34 | be ranking for the keyword cat necklace |
| 00:11:34 | 00:11:36 | why |
| 00:11:34 | 00:11:38 | that's simply because those two keywords |
| 00:11:36 | 00:11:40 | are not relevant to each other |
| 00:11:38 | 00:11:41 | a dog necklace should not be ranking |
| 00:11:40 | 00:11:43 | under the keyword cat necklace because |
| 00:11:41 | 00:11:45 | there is no kind of relevancy |
| 00:11:43 | 00:11:47 | that is exactly what we want to aim for |
| 00:11:45 | 00:11:49 | with google shopping ads and when |
| 00:11:47 | 00:11:50 | choosing our keywords that's one simple |
| 00:11:49 | 00:11:51 | trick |
| 00:11:50 | 00:11:53 | if you get right you're going to find a |
| 00:11:51 | 00:11:53 | lot of results with google simply make |
| 00:11:53 | 00:11:55 | sure |
| 00:11:53 | 00:11:57 | it's relevant along with making sure |
| 00:11:55 | 00:11:57 | that there is enough search volume and |
| 00:11:57 | 00:12:00 | everything but |
| 00:11:57 | 00:12:02 | clearly the keyword fetal doppler is |
| 00:12:00 | 00:12:04 | relevant to what we want to sell because |
| 00:12:02 | 00:12:05 | we're trying to sell something that does |
| 00:12:04 | 00:12:07 | the same exact functions now |
| 00:12:05 | 00:12:10 | a key note it does not have to be the |
| 00:12:07 | 00:12:11 | same exact fetal doppler as |
| 00:12:10 | 00:12:13 | the first listing or the second listing |
| 00:12:11 | 00:12:15 | in fact the design could be completely |
| 00:12:13 | 00:12:18 | different of what you want to sell |
| 00:12:15 | 00:12:20 | as long as the overall function of that |
| 00:12:18 | 00:12:21 | product is the same as what you want to |
| 00:12:20 | 00:12:23 | rank for |
| 00:12:21 | 00:12:24 | that is a good keyword that you should |
| 00:12:23 | 00:12:26 | consider ranking for of course |
| 00:12:24 | 00:12:28 | relevancy is just one of the main |
| 00:12:26 | 00:12:30 | factors that you should be looking at |
| 00:12:28 | 00:12:32 | when trying to choose a keyword the next |
| 00:12:30 | 00:12:33 | thing of course is how many drop |
| 00:12:32 | 00:12:34 | shippers are there |
| 00:12:33 | 00:12:36 | normally i like to stay away from |
| 00:12:34 | 00:12:38 | products with more than five |
| 00:12:36 | 00:12:40 | to six drop shippers because that means |
| 00:12:38 | 00:12:41 | the products are already pretty |
| 00:12:40 | 00:12:43 | saturated i may not have the best |
| 00:12:41 | 00:12:45 | results selling that kind of product or |
| 00:12:43 | 00:12:45 | i may not even sell any of that product |
| 00:12:45 | 00:12:47 | so |
| 00:12:45 | 00:12:49 | i try to stay away from anything with |
| 00:12:47 | 00:12:49 | too much competition next thing i like |
| 00:12:49 | 00:12:52 | to do |
| 00:12:49 | 00:12:53 | is look at the overall pricing of my |
| 00:12:52 | 00:12:56 | competitors |
| 00:12:53 | 00:12:59 | and see if i can get a minimum of 25 |
| 00:12:56 | 00:13:00 | to 30 profits if i cannot get even that |
| 00:12:59 | 00:13:01 | much amount of profit |
| 00:13:00 | 00:13:03 | most of the time i just skip that |
| 00:13:01 | 00:13:05 | product and move on to something else |
| 00:13:03 | 00:13:08 | but those three things relevancy |
| 00:13:05 | 00:13:10 | competition and pricing if you really |
| 00:13:08 | 00:13:12 | take into consideration and really |
| 00:13:10 | 00:13:13 | look at those things before deciding |
| 00:13:12 | 00:13:13 | whether you should use that keyword or |
| 00:13:13 | 00:13:16 | not |
| 00:13:13 | 00:13:17 | will take your store from doing a few |
| 00:13:16 | 00:13:20 | thousand dollars a |
| 00:13:17 | 00:13:21 | month to over six figures and even up to |
| 00:13:20 | 00:13:23 | seven figures because |
| 00:13:21 | 00:13:25 | again keywords is like the interest for |
| 00:13:23 | 00:13:25 | google ads if you have the right |
| 00:13:25 | 00:13:27 | keywords |
| 00:13:25 | 00:13:30 | then your campaigns will perform the |
| 00:13:27 | 00:13:32 | best but simply repeat these same exact |
| 00:13:30 | 00:13:32 | steps for every single keyword that does |
| 00:13:32 | 00:13:34 | pop up |
| 00:13:32 | 00:13:36 | the more keywords you have the better |
| 00:13:34 | 00:13:37 | always start off with the first one and |
| 00:13:36 | 00:13:38 | then go on to the second one so in this |
| 00:13:37 | 00:13:40 | case |
| 00:13:38 | 00:13:42 | baby doppler what i would do is i would |
| 00:13:40 | 00:13:44 | copy it go on over to i search from |
| 00:13:42 | 00:13:46 | paste it in and repeat the same process |
| 00:13:44 | 00:13:48 | is it relevant how much competition is |
| 00:13:46 | 00:13:50 | there can i get 25 to 30 |
| 00:13:48 | 00:13:52 | profit if all these three things match |
| 00:13:50 | 00:13:53 | that is when i know that i can use the |
| 00:13:52 | 00:13:54 | second keyword as well and all you have |
| 00:13:53 | 00:13:56 | to do |
| 00:13:54 | 00:13:57 | is simply scroll down this list and |
| 00:13:56 | 00:13:59 | continue on |
| 00:13:57 | 00:14:01 | until you get to the very bottom of the |
| 00:13:59 | 00:14:03 | list you want to avoid using keywords |
| 00:14:01 | 00:14:04 | which have brand names in them like |
| 00:14:03 | 00:14:06 | fetal doppler walgreens |
| 00:14:04 | 00:14:08 | or even something like fetal doppler in |
| 00:14:06 | 00:14:09 | store because of course that's not |
| 00:14:08 | 00:14:10 | really relevant to you |
| 00:14:09 | 00:14:12 | personally and you don't want to rank |
| 00:14:10 | 00:14:13 | for something that's branded or |
| 00:14:12 | 00:14:14 | something like in-store because you're |
| 00:14:13 | 00:14:16 | just going to waste money |
| 00:14:14 | 00:14:18 | but that is exactly what you want to be |
| 00:14:16 | 00:14:20 | doing always make sure relevancy |
| 00:14:18 | 00:14:22 | as the number one thing for your |
| 00:14:20 | 00:14:23 | keywords and for your products so how to |
| 00:14:22 | 00:14:26 | 10 |
| 00:14:23 | 00:14:28 | times your sales with google ads and use |
| 00:14:26 | 00:14:30 | the keyword planner tool correctly |
| 00:14:28 | 00:14:32 | so that you can increase your sales |
| 00:14:30 | 00:14:34 | significantly now this is literally one |
| 00:14:32 | 00:14:36 | of the biggest things which i see |
| 00:14:34 | 00:14:38 | is a consistent problem with a lot of |
| 00:14:36 | 00:14:40 | people that use google ads and that is |
| 00:14:38 | 00:14:41 | they don't know how to really use the |
| 00:14:40 | 00:14:42 | keyword planner tool to their advantage |
| 00:14:41 | 00:14:44 | so i'm going to be giving you |
| 00:14:42 | 00:14:46 | three different ways that you guys can |
| 00:14:44 | 00:14:47 | actually use the keyword planner tool |
| 00:14:46 | 00:14:48 | the right way |
| 00:14:47 | 00:14:50 | and get the best bang out of your bug |
| 00:14:48 | 00:14:52 | because when it comes to google ads |
| 00:14:50 | 00:14:54 | the reality is if you don't use the |
| 00:14:52 | 00:14:56 | right keywords for your products |
| 00:14:54 | 00:14:58 | no matter how good your offer is or no |
| 00:14:56 | 00:15:00 | matter how good the product is |
| 00:14:58 | 00:15:02 | it's really not going to get as much of |
| 00:15:00 | 00:15:02 | a result as you want it to and one of |
| 00:15:02 | 00:15:04 | the most |
| 00:15:02 | 00:15:05 | important tools when it comes to |
| 00:15:04 | 00:15:06 | actually finding success with google is |
| 00:15:05 | 00:15:08 | using this |
| 00:15:06 | 00:15:10 | keyword planner tool to consistently |
| 00:15:08 | 00:15:11 | achieve good results |
| 00:15:10 | 00:15:13 | with the google shopping ads if you guys |
| 00:15:11 | 00:15:14 | have been following me for a while you |
| 00:15:13 | 00:15:16 | guys know that i just recently started a |
| 00:15:14 | 00:15:17 | google ad store and got it all the way |
| 00:15:16 | 00:15:19 | up to 50 000 |
| 00:15:17 | 00:15:21 | in a matter of two to three months and |
| 00:15:19 | 00:15:22 | i've released videos on that which you |
| 00:15:21 | 00:15:23 | can check out |
| 00:15:22 | 00:15:25 | after this video i'll leave the links in |
| 00:15:23 | 00:15:25 | the description but that was only |
| 00:15:25 | 00:15:27 | possible |
| 00:15:25 | 00:15:28 | because of my use with the keyword |
| 00:15:27 | 00:15:31 | planner tool and because |
| 00:15:28 | 00:15:33 | i was able to find those good keywords |
| 00:15:31 | 00:15:34 | but without wasting any more time let's |
| 00:15:33 | 00:15:35 | find out exactly how to 10 times your |
| 00:15:34 | 00:15:37 | sales |
| 00:15:35 | 00:15:38 | with the keyword tool so the first thing |
| 00:15:37 | 00:15:39 | you will actually have to do if you |
| 00:15:38 | 00:15:41 | really want to use the keyword planner |
| 00:15:39 | 00:15:43 | tool correctly is to smash that like |
| 00:15:41 | 00:15:45 | button for the youtube algorithm that's |
| 00:15:43 | 00:15:45 | really an amazing thing that i would |
| 00:15:45 | 00:15:47 | appreciate |
| 00:15:45 | 00:15:49 | tremendously if you guys can just |
| 00:15:47 | 00:15:50 | quickly just tap that like button down |
| 00:15:49 | 00:15:50 | below okay hopefully you have done that |
| 00:15:50 | 00:15:52 | but |
| 00:15:50 | 00:15:53 | the real first thing i want to start |
| 00:15:52 | 00:15:54 | toking about is the keyword that you |
| 00:15:53 | 00:15:56 | should be using |
| 00:15:54 | 00:15:58 | when searching up a specific product |
| 00:15:56 | 00:16:00 | with the google keyword planner tool so |
| 00:15:58 | 00:16:02 | whenever you find a specific product |
| 00:16:00 | 00:16:04 | which you want to add to your google |
| 00:16:02 | 00:16:04 | shopping campaign or your google search |
| 00:16:04 | 00:16:06 | campaign |
| 00:16:04 | 00:16:08 | or just use google ads in general for |
| 00:16:06 | 00:16:09 | that product you want to always be |
| 00:16:08 | 00:16:12 | searching up a very very |
| 00:16:09 | 00:16:13 | broad keyword related to that product |
| 00:16:12 | 00:16:14 | and i'm going to be giving you an |
| 00:16:13 | 00:16:15 | example of one of my past winning |
| 00:16:14 | 00:16:17 | products which was |
| 00:16:15 | 00:16:19 | the portable air conditioner i made a |
| 00:16:17 | 00:16:20 | video on this as well but this was the |
| 00:16:19 | 00:16:22 | product right here mine was very very |
| 00:16:20 | 00:16:22 | similar to this product and it was just |
| 00:16:22 | 00:16:24 | a |
| 00:16:22 | 00:16:26 | mini portable air conditioner which |
| 00:16:24 | 00:16:27 | people could easily carry take from |
| 00:16:26 | 00:16:29 | place to place etc so |
| 00:16:27 | 00:16:31 | it wasn't like one of those big acs |
| 00:16:29 | 00:16:33 | which you often see advertised |
| 00:16:31 | 00:16:35 | and it didn't cost a big amount of money |
| 00:16:33 | 00:16:37 | in fact i was selling this specific ac |
| 00:16:35 | 00:16:39 | for around 40 to 50 |
| 00:16:37 | 00:16:40 | but when i began product research for |
| 00:16:39 | 00:16:42 | this specific product |
| 00:16:40 | 00:16:45 | i didn't simply start out by typing in |
| 00:16:42 | 00:16:46 | the keyword portable air conditioner fan |
| 00:16:45 | 00:16:48 | or portable humidifier |
| 00:16:46 | 00:16:50 | or keywords which were kind of too big |
| 00:16:48 | 00:16:51 | and too lengthy because one thing you |
| 00:16:50 | 00:16:53 | want to understand which can really help |
| 00:16:51 | 00:16:54 | you 10 times your sales with the keyword |
| 00:16:53 | 00:16:55 | planner tool is that |
| 00:16:54 | 00:16:58 | the keyword planner tool needs to have a |
| 00:16:55 | 00:16:59 | broad search in order to really get the |
| 00:16:58 | 00:17:01 | best bang out of your butt and to give |
| 00:16:59 | 00:17:03 | you the best results so what i mean by |
| 00:17:01 | 00:17:05 | this is if you were to search a portable |
| 00:17:03 | 00:17:06 | air conditioner during that time that i |
| 00:17:05 | 00:17:08 | was addressing this product |
| 00:17:06 | 00:17:09 | or add any other words to that specific |
| 00:17:08 | 00:17:11 | keyword |
| 00:17:09 | 00:17:13 | what would happen is google would have |
| 00:17:11 | 00:17:14 | too many keywords to actually give you |
| 00:17:13 | 00:17:16 | a good amount of results and i'm going |
| 00:17:14 | 00:17:17 | to be showing you guys the example right |
| 00:17:16 | 00:17:18 | now so let's go and go on over to our |
| 00:17:17 | 00:17:21 | keyword planner tool |
| 00:17:18 | 00:17:22 | and see exactly what the keyword planner |
| 00:17:21 | 00:17:24 | tool does when you search up a keyword |
| 00:17:22 | 00:17:25 | which is too big so let's say for |
| 00:17:24 | 00:17:26 | example you wanted to search up the |
| 00:17:25 | 00:17:29 | keyword |
| 00:17:26 | 00:17:31 | portable air conditioner air conditioner |
| 00:17:29 | 00:17:33 | with fan something like that it's kind |
| 00:17:31 | 00:17:36 | of a broad broad keyword |
| 00:17:33 | 00:17:37 | and and as you guys can see we have a |
| 00:17:36 | 00:17:39 | few keywords come up but if you look at |
| 00:17:37 | 00:17:40 | their monthly search volume |
| 00:17:39 | 00:17:42 | you can see that for the specific |
| 00:17:40 | 00:17:44 | keywords we typed in |
| 00:17:42 | 00:17:46 | we got very very few keywords and they |
| 00:17:44 | 00:17:48 | barely have any search volume i mean |
| 00:17:46 | 00:17:49 | 10 is not enough the minimum i recommend |
| 00:17:48 | 00:17:50 | to really get the best |
| 00:17:49 | 00:17:53 | results possible and even have a chance |
| 00:17:50 | 00:17:55 | of selling a product is a minimum of 20 |
| 00:17:53 | 00:17:56 | 000 per month in total for all the |
| 00:17:55 | 00:17:58 | keywords you plan to use but |
| 00:17:56 | 00:17:59 | as you guys can see if we add all of |
| 00:17:58 | 00:18:00 | these up this is nowhere close to twenty |
| 00:17:59 | 00:18:02 | thousand |
| 00:18:00 | 00:18:03 | in fact it's not even over a hundred so |
| 00:18:02 | 00:18:04 | even though the main keyword which we |
| 00:18:03 | 00:18:06 | just typed in |
| 00:18:04 | 00:18:07 | includes one of the main keywords which |
| 00:18:06 | 00:18:09 | is air conditioner |
| 00:18:07 | 00:18:11 | because we give google keyword planner |
| 00:18:09 | 00:18:13 | tool too much data to work with |
| 00:18:11 | 00:18:15 | it instead did not give us the results |
| 00:18:13 | 00:18:15 | that we wanted so if we go back to the |
| 00:18:15 | 00:18:17 | |
| 00:18:15 | 00:18:19 | doc one of the main things which i |
| 00:18:17 | 00:18:20 | recommend to in order to really get the |
| 00:18:19 | 00:18:21 | best result with the keyword planner |
| 00:18:20 | 00:18:23 | tool is to go |
| 00:18:21 | 00:18:25 | very very broad so if you want to sell a |
| 00:18:23 | 00:18:26 | portable air conditioner |
| 00:18:25 | 00:18:28 | don't be searching up these kinds of |
| 00:18:26 | 00:18:30 | words where it's too lengthy instead |
| 00:18:28 | 00:18:32 | try just searching up air conditioner |
| 00:18:30 | 00:18:33 | and go from there so if we change up |
| 00:18:32 | 00:18:35 | this specific search to just |
| 00:18:33 | 00:18:37 | include the keywords air conditioner and |
| 00:18:35 | 00:18:38 | look at the new results |
| 00:18:37 | 00:18:40 | we'll see a big big difference and make |
| 00:18:38 | 00:18:42 | sure first of all to have |
| 00:18:40 | 00:18:45 | the location as united states because |
| 00:18:42 | 00:18:47 | this affects the results tremendously |
| 00:18:45 | 00:18:49 | but once we do that we can see that the |
| 00:18:47 | 00:18:50 | results change significantly for this |
| 00:18:49 | 00:18:52 | specific keyword |
| 00:18:50 | 00:18:54 | and it goes up over a few million |
| 00:18:52 | 00:18:55 | searches each month as you can see in |
| 00:18:54 | 00:18:56 | the month of july it's alone at 10 |
| 00:18:55 | 00:18:58 | million |
| 00:18:56 | 00:19:00 | but again if you were to add any other |
| 00:18:58 | 00:19:01 | products to this specific keyword maybe |
| 00:19:00 | 00:19:03 | air conditioner |
| 00:19:01 | 00:19:04 | small fan or something like that what's |
| 00:19:03 | 00:19:05 | gonna happen is it's gonna decrease |
| 00:19:04 | 00:19:07 | tremendously |
| 00:19:05 | 00:19:09 | as you guys see it went from around 10 |
| 00:19:07 | 00:19:12 | million to just |
| 00:19:09 | 00:19:12 | 1760 for that given month so as you guys |
| 00:19:12 | 00:19:14 | can see |
| 00:19:12 | 00:19:16 | having the right keyword makes a big big |
| 00:19:14 | 00:19:17 | difference when it comes to the searches |
| 00:19:16 | 00:19:18 | and this is |
| 00:19:17 | 00:19:20 | one of the biggest hacks which can |
| 00:19:18 | 00:19:21 | literally ten times your result don't |
| 00:19:20 | 00:19:23 | think that just because |
| 00:19:21 | 00:19:25 | you have a specific keyword or the main |
| 00:19:23 | 00:19:26 | keyword inside the search that you're |
| 00:19:25 | 00:19:27 | just doing that you'll find a lot of |
| 00:19:26 | 00:19:29 | keywords in fact |
| 00:19:27 | 00:19:30 | you want it to be as broad as possible |
| 00:19:29 | 00:19:31 | even if you're selling an air |
| 00:19:30 | 00:19:33 | conditioner |
| 00:19:31 | 00:19:34 | go broad and do the keyword research |
| 00:19:33 | 00:19:35 | from there because when you typed in air |
| 00:19:34 | 00:19:36 | conditioner |
| 00:19:35 | 00:19:38 | then you're gonna find more specific |
| 00:19:36 | 00:19:40 | keywords like over here portable air |
| 00:19:38 | 00:19:41 | conditioner was one of the main keywords |
| 00:19:40 | 00:19:42 | which popped up |
| 00:19:41 | 00:19:44 | in fact i was ranking for this keyword |
| 00:19:42 | 00:19:46 | the most and getting the most results |
| 00:19:44 | 00:19:48 | out of this specific keyword rather than |
| 00:19:46 | 00:19:49 | this keyword because air conditioner is |
| 00:19:48 | 00:19:51 | too broad to target |
| 00:19:49 | 00:19:52 | but it's perfect to use for the keyword |
| 00:19:51 | 00:19:54 | planner tool to give you the results |
| 00:19:52 | 00:19:56 | that you want so as you guys can see you |
| 00:19:54 | 00:19:58 | shouldn't be making use of these broad |
| 00:19:56 | 00:19:58 | keywords only in the keyword planner |
| 00:19:58 | 00:20:00 | tool |
| 00:19:58 | 00:20:02 | not inside your product descriptions or |
| 00:20:00 | 00:20:04 | titles because they are too broad |
| 00:20:02 | 00:20:05 | rather go very specific once you have a |
| 00:20:04 | 00:20:07 | lot of keywords lined up but |
| 00:20:05 | 00:20:08 | that's one of the main things that i see |
| 00:20:07 | 00:20:10 | is an issue but if you |
| 00:20:08 | 00:20:11 | follow it correctly it can literally ten |
| 00:20:10 | 00:20:13 | times your results now |
| 00:20:11 | 00:20:14 | let's move on to the second way of using |
| 00:20:13 | 00:20:15 | the keyword planner tool correctly so |
| 00:20:14 | 00:20:17 | you can actually |
| 00:20:15 | 00:20:19 | 10 times your results and that is |
| 00:20:17 | 00:20:20 | inserting a website link now what do i |
| 00:20:19 | 00:20:22 | mean by this exactly well |
| 00:20:20 | 00:20:24 | if we go ahead and go back to the |
| 00:20:22 | 00:20:25 | keyword planner tool main page this one |
| 00:20:24 | 00:20:26 | here |
| 00:20:25 | 00:20:28 | and if you click on discover new |
| 00:20:26 | 00:20:29 | keywords if you scroll just a little bit |
| 00:20:28 | 00:20:31 | to the bottom you can see that there's a |
| 00:20:29 | 00:20:33 | specific section which says |
| 00:20:31 | 00:20:34 | enter a domain to use as a filter and |
| 00:20:33 | 00:20:37 | again to show you guys |
| 00:20:34 | 00:20:38 | an example for this specific trick what |
| 00:20:37 | 00:20:39 | i want to do is i want to take you on |
| 00:20:38 | 00:20:40 | over to |
| 00:20:39 | 00:20:42 | bestsellers.com which is one of the |
| 00:20:40 | 00:20:42 | biggest drop shipping stores out there |
| 00:20:42 | 00:20:44 | and it does |
| 00:20:42 | 00:20:46 | really a good job of ranking on google |
| 00:20:44 | 00:20:47 | ads for their specific product listings |
| 00:20:46 | 00:20:48 | but |
| 00:20:47 | 00:20:50 | they're also selling a portable air |
| 00:20:48 | 00:20:51 | conditioner as you guys can see and |
| 00:20:50 | 00:20:52 | during the time i was selling this |
| 00:20:51 | 00:20:54 | product |
| 00:20:52 | 00:20:55 | they were ranking for it as well but |
| 00:20:54 | 00:20:57 | what you want to do once you go to a |
| 00:20:55 | 00:20:57 | specific page which contains your |
| 00:20:57 | 00:21:00 | product |
| 00:20:57 | 00:21:01 | is to simply copy the main url not |
| 00:21:00 | 00:21:03 | including the varying information as you |
| 00:21:01 | 00:21:05 | guys can see this is the main url |
| 00:21:03 | 00:21:07 | that you should be copying once you copy |
| 00:21:05 | 00:21:09 | it go back to your keyword planner tool |
| 00:21:07 | 00:21:10 | and basically search it up here inside |
| 00:21:09 | 00:21:12 | of this specific section so where it |
| 00:21:10 | 00:21:14 | says enter a domain to use as a filter |
| 00:21:12 | 00:21:16 | you want to go ahead and paste it in and |
| 00:21:14 | 00:21:18 | once you do that you can add a few more |
| 00:21:16 | 00:21:19 | keywords but instead if you want to just |
| 00:21:18 | 00:21:22 | find keywords |
| 00:21:19 | 00:21:23 | related to this specific domain itself |
| 00:21:22 | 00:21:25 | go ahead and click on this specific |
| 00:21:23 | 00:21:26 | second option which says |
| 00:21:25 | 00:21:28 | start with the website so once you click |
| 00:21:26 | 00:21:29 | that you'll see that it just gives you |
| 00:21:28 | 00:21:30 | the option to enter the website nothing |
| 00:21:29 | 00:21:32 | else |
| 00:21:30 | 00:21:34 | and then you can either use the entire |
| 00:21:32 | 00:21:34 | site as you guys see or you can use only |
| 00:21:34 | 00:21:36 | the page |
| 00:21:34 | 00:21:38 | which you provided in this case since we |
| 00:21:36 | 00:21:39 | provided a page which includes our main |
| 00:21:38 | 00:21:41 | product we're gonna |
| 00:21:39 | 00:21:43 | hit the second option and hit get |
| 00:21:41 | 00:21:45 | results what's gonna happen is now |
| 00:21:43 | 00:21:48 | google is gonna go out and try to find |
| 00:21:45 | 00:21:49 | the specific keywords this page is using |
| 00:21:48 | 00:21:51 | the most |
| 00:21:49 | 00:21:53 | or ranking for the most as you guys can |
| 00:21:51 | 00:21:53 | see uh different search results came up |
| 00:21:53 | 00:21:55 | and |
| 00:21:53 | 00:21:56 | in july the specific keywords which this |
| 00:21:55 | 00:21:58 | page ranks for |
| 00:21:56 | 00:22:00 | gets around 7 million searches in total |
| 00:21:58 | 00:22:02 | if we scroll down we can see all the |
| 00:22:00 | 00:22:04 | specific keywords which they currently |
| 00:22:02 | 00:22:05 | may be ranking for but definitely |
| 00:22:04 | 00:22:07 | include in their website and google is |
| 00:22:05 | 00:22:09 | only able to come up with this data |
| 00:22:07 | 00:22:10 | because google's algorithm which |
| 00:22:09 | 00:22:11 | basically crawls |
| 00:22:10 | 00:22:14 | all the websites meaning it just goes |
| 00:22:11 | 00:22:15 | through the entire description the title |
| 00:22:14 | 00:22:16 | and it tries to identify those main |
| 00:22:15 | 00:22:17 | keywords |
| 00:22:16 | 00:22:19 | which describe the product they're |
| 00:22:17 | 00:22:21 | selling so google did the same thing for |
| 00:22:19 | 00:22:22 | this specific product page on best |
| 00:22:21 | 00:22:23 | sellers |
| 00:22:22 | 00:22:25 | and what it did is they identified these |
| 00:22:23 | 00:22:26 | specific keywords which it can |
| 00:22:25 | 00:22:28 | potentially |
| 00:22:26 | 00:22:30 | rank the product bestsellers is selling |
| 00:22:28 | 00:22:31 | so this is an amazing way to actually be |
| 00:22:30 | 00:22:32 | using the keyword planner tool to |
| 00:22:31 | 00:22:34 | actually |
| 00:22:32 | 00:22:36 | boost your results with google ads in |
| 00:22:34 | 00:22:37 | general and that's simply because |
| 00:22:36 | 00:22:39 | whatever product you want to sell just |
| 00:22:37 | 00:22:41 | find it on somebody else's website |
| 00:22:39 | 00:22:42 | enter their website url here and then |
| 00:22:41 | 00:22:44 | you can just scroll through and |
| 00:22:42 | 00:22:46 | do the keyword research that way so |
| 00:22:44 | 00:22:47 | there's no real room for guesses with |
| 00:22:46 | 00:22:48 | the keywords because in the beginning if |
| 00:22:47 | 00:22:50 | you don't |
| 00:22:48 | 00:22:51 | enter a specific url you kind of have to |
| 00:22:50 | 00:22:53 | guess the main keyword or the broad you |
| 00:22:51 | 00:22:55 | kind of have to guess the main keyword |
| 00:22:53 | 00:22:56 | or the broad keyword which describes the |
| 00:22:55 | 00:22:58 | product |
| 00:22:56 | 00:22:59 | and then go from there but here simply |
| 00:22:58 | 00:23:01 | looking at the specific website is |
| 00:22:59 | 00:23:02 | enough to get you enough results so this |
| 00:23:01 | 00:23:04 | is an amazing way to be doing product |
| 00:23:02 | 00:23:05 | research in addition if you want to |
| 00:23:04 | 00:23:07 | kind of take it to the next level and |
| 00:23:05 | 00:23:09 | look at the entire website and |
| 00:23:07 | 00:23:11 | as a whole and look at which main |
| 00:23:09 | 00:23:12 | keywords the website is ranking for you |
| 00:23:11 | 00:23:13 | can go ahead and click on the specific |
| 00:23:12 | 00:23:15 | link at the top |
| 00:23:13 | 00:23:17 | and choose this first option right here |
| 00:23:15 | 00:23:19 | and click get results once you do that |
| 00:23:17 | 00:23:19 | what you're gonna see is that the |
| 00:23:19 | 00:23:21 | results change |
| 00:23:19 | 00:23:23 | completely and that simply because now |
| 00:23:21 | 00:23:25 | google is looking at their website as a |
| 00:23:23 | 00:23:26 | whole and trying to identify which |
| 00:23:25 | 00:23:28 | keywords they mostly rank for so if we |
| 00:23:26 | 00:23:30 | rank by the most searches at the top |
| 00:23:28 | 00:23:31 | we can see that again air conditioner is |
| 00:23:30 | 00:23:32 | one of the ones at the top but there |
| 00:23:31 | 00:23:33 | also |
| 00:23:32 | 00:23:36 | have a lot of products which are related |
| 00:23:33 | 00:23:38 | to led lights eyelash extensions |
| 00:23:36 | 00:23:40 | dog bed smartwatch android so as you |
| 00:23:38 | 00:23:41 | guys can see clearly they have products |
| 00:23:40 | 00:23:43 | from all over the board |
| 00:23:41 | 00:23:44 | and we can see they have a lot of |
| 00:23:43 | 00:23:46 | different products so this is again |
| 00:23:44 | 00:23:48 | an amazing way to do product research |
| 00:23:46 | 00:23:49 | and 10 times your sales with google |
| 00:23:48 | 00:23:51 | because literally |
| 00:23:49 | 00:23:52 | this is an entire list of potential |
| 00:23:51 | 00:23:54 | keywords and potential products from a |
| 00:23:52 | 00:23:56 | website which is already successful so |
| 00:23:54 | 00:23:58 | all you have to do is search it up |
| 00:23:56 | 00:24:00 | on google and search it up in aliexpress |
| 00:23:58 | 00:24:00 | see if you can find a good product to |
| 00:24:00 | 00:24:01 | match |
| 00:24:00 | 00:24:03 | the product listings that are already |
| 00:24:01 | 00:24:04 | getting advertised and then go from |
| 00:24:03 | 00:24:05 | there so again |
| 00:24:04 | 00:24:07 | another amazing way to be doing product |
| 00:24:05 | 00:24:08 | research or just using the keyword |
| 00:24:07 | 00:24:10 | planner tool to literally ten times your |
| 00:24:08 | 00:24:11 | sales but let's move on to our third and |
| 00:24:10 | 00:24:13 | final way which is |
| 00:24:11 | 00:24:14 | using number one and number two together |
| 00:24:13 | 00:24:16 | now if we go ahead |
| 00:24:14 | 00:24:18 | and go back to the keyword planner tool |
| 00:24:16 | 00:24:20 | go back to this page and click on the |
| 00:24:18 | 00:24:21 | discover new keywords option we can see |
| 00:24:20 | 00:24:23 | that you can either |
| 00:24:21 | 00:24:25 | for this specific section enter a |
| 00:24:23 | 00:24:26 | keyword and enter a domain so you want |
| 00:24:25 | 00:24:27 | to do both |
| 00:24:26 | 00:24:29 | let's say you want to still sell the air |
| 00:24:27 | 00:24:31 | conditioner but you're not really |
| 00:24:29 | 00:24:32 | sure whether the website is old enough |
| 00:24:31 | 00:24:34 | to be giving you a good amount of search |
| 00:24:32 | 00:24:35 | results with the second option so what |
| 00:24:34 | 00:24:37 | you do instead |
| 00:24:35 | 00:24:38 | is you enter the domain as a filter and |
| 00:24:37 | 00:24:40 | here you can |
| 00:24:38 | 00:24:41 | enter the main keyword which describes |
| 00:24:40 | 00:24:44 | the product so air conditioner |
| 00:24:41 | 00:24:45 | and just hit get results and from here |
| 00:24:44 | 00:24:46 | as you guys can see |
| 00:24:45 | 00:24:48 | results come up for that specific |
| 00:24:46 | 00:24:50 | product and it is much different than |
| 00:24:48 | 00:24:52 | what we were looking at previously as |
| 00:24:50 | 00:24:54 | you can see only 4.2 million in the |
| 00:24:52 | 00:24:55 | month of july when earlier was much much |
| 00:24:54 | 00:24:57 | more so results are going to |
| 00:24:55 | 00:24:58 | vary based on which option you choose |
| 00:24:57 | 00:25:00 | right at the top but if you go ahead and |
| 00:24:58 | 00:25:01 | scroll down we can see that again even |
| 00:25:00 | 00:25:03 | though you chose this option |
| 00:25:01 | 00:25:05 | there are very very specific keywords |
| 00:25:03 | 00:25:05 | which were directly related to the |
| 00:25:05 | 00:25:07 | product |
| 00:25:05 | 00:25:08 | you want to sell so simple as going |
| 00:25:07 | 00:25:10 | through the keywords |
| 00:25:08 | 00:25:11 | using my other strategies which i |
| 00:25:10 | 00:25:13 | mentioned in a lot of my other videos to |
| 00:25:11 | 00:25:14 | kind of find out whether these keywords |
| 00:25:13 | 00:25:15 | are worth ranking for |
| 00:25:14 | 00:25:17 | but as you guys clearly see there are |
| 00:25:15 | 00:25:17 | multiple different ways which you can be |
| 00:25:17 | 00:25:19 | using |
| 00:25:17 | 00:25:21 | the keyword planner tool to be getting |
| 00:25:19 | 00:25:22 | the results you want with google ads and |
| 00:25:21 | 00:25:25 | remember the keywords that you use |
| 00:25:22 | 00:25:26 | determine 99 of your success with google |
| 00:25:25 | 00:25:27 | so |
| 00:25:26 | 00:25:29 | use all the three ways that i mentioned |
| 00:25:27 | 00:25:30 | in this video but if you found any type |
| 00:25:29 | 00:25:32 | of value in this video |
| 00:25:30 | 00:25:33 | quickly smash that like button if you |
| 00:25:32 | 00:25:34 | haven't already and subscribe again if |
| 00:25:33 | 00:25:37 | you haven't already and i'll see you |
| 00:25:34 | 00:25:37 | guys next time |
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