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Ultimate Guide: Booking Appointments & Calls on Your Facebook Page

Published on: November 17 2023 by The School of Digital Marketing

Ultimate Guide: Booking Appointments & Calls on Your Facebook Page

Table of Contents:

  1. Introduction
  2. Enabling the Appointments Feature on Facebook
  3. Editing the Call to Action Button
  4. Connecting a Scheduling App
  5. Setting Up Appointments on Facebook
  6. Setting Available Dates and Times
  7. Managing Breaks in Appointments
  8. Configuring Appointment Settings
  9. Adding Services
  10. Booking an Appointment as a Customer
  11. Managing Appointment Requests
  12. Confirming Appointments
  13. Editing and Canceling Appointments
  14. Setting Up the Call Now Button
  15. Conclusion

Enabling the Appointments Feature on Facebook

Facebook is not just a platform to connect with friends and share updates; it can also be used to book appointments and calls for businesses. If your business offers services that require customers to schedule their preferred time and date, enabling the book appointments feature on your Facebook page can be a game-changer. In this article, we will walk you through the process of setting up this feature step-by-step, so you can start efficiently managing your appointments using Facebook. So, let's dive in and get started!


In today's fast-paced world, convenience is key for businesses to thrive. Offering online scheduling and appointment booking options has become crucial for businesses of all sizes. Facebook, with its extensive user base and widespread usage, provides an excellent platform for businesses to enable their customers to book appointments seamlessly. In this article, we will guide you through the process of enabling the appointments feature on your Facebook page, allowing your customers to easily schedule their preferred time and date for your services. We will cover everything from setting up the call to action button to managing appointment requests. So, let's get started and make the most out of Facebook's appointment booking feature!

Enabling the Appointments Feature on Facebook

The first step to utilize the appointments feature on Facebook is to ensure it is enabled on your Facebook page. To check if you already have this feature enabled, go to the Facebook page that you manage. On the left side menu, you should see an "Appointment" menu. If this menu is not visible, it means that you haven't set up your page's calendar to save appointments yet.

To enable the appointments feature, edit the call to action button on your page. Click on the button and select the "Edit" option from the drop-down list. Choose the "Book" option to provide an action button where people can book appointments with your business. If your business is already using another third-party scheduling app, you can connect it to your Facebook page by choosing the "Connect Another Tool" option. This will allow you to choose from a list of scheduling apps that you are already using. Grant permission for the app to be connected to your Facebook page and log in to your account.

Next, select the "Appointments on Facebook" option. This will sync your Facebook page's calendar with a booking appointment button. In the window that appears, set the dates and times that your business is available for customers to book your services. Make sure to set your time zone correctly to ensure that the available time slots match your business hours. Additionally, if you have scheduled breaks where your business is not accepting appointments, you can select a period from the start time until the break time and add a time when your break is done. This way, your business breaks will not be available for customers to choose as a booked appointment.

After setting up the appointment availability, you can configure the appointment settings. You can choose whether you want to approve appointments manually or allow customers to book and receive confirmations instantly. Additionally, you can set the number of appointments allowed per time block. This means you can choose to have one appointment only or multiple appointments per time block, allowing two or more customers to schedule appointments simultaneously.

If your business uses Google Calendar for scheduling, you can also sync it with your Facebook page's appointments feature. This ensures that all your appointments are synchronized across both platforms, making it easier for you to manage your schedule.

Adding Services

Now that you have set up the basic appointment booking functionality, it's time to add the services your business offers. In the appointments settings, you will find an option to add services. If no services are listed yet, you can start adding one or more services to be booked by your customers.

To add a service, enter its name and choose a price. The price can be fixed, starting at a variable price, or you can choose options like "Ask for price," "No price," or "Free." Next, add the details of the service and set the appointment duration. Customers will be able to choose an appointment duration of up to 10 hours. If you check the "End Up" option, you will need to manually approve any extra hours that a customer might occupy. You can also add a photo to help customers visualize the services you offer.

With the services added, your customers can now book appointments with you directly through your Facebook page. The action button they will see is the "Book Now" button. When they click on it, they can choose the date and available time slots based on your business's availability. The available time slots will be displayed depending on the current time, ensuring that past times are not available for booking. Once a customer chooses a time slot, they can input their contact number and any appointment notes before submitting their request.

Managing Appointment Requests

As a business owner or manager, it is essential to have a system in place for managing appointment requests. Facebook provides an appointments menu where you can check and manage all the incoming appointment requests. In this menu, you will find a list of pending requests, including the new request from the customer.

Clicking on a specific appointment request will display the details submitted by the customer, such as the date and time they requested. If you have employees who also manage your Facebook page, you can add notes for them to review when handling the customer's request.

In addition to the appointments menu, Facebook provides an inbox where you can view and manage the messaging aspect of your appointments. You will be able to see the customer's appointment request, which will be confirmed once you accept it. This confirmation will be visible to the customer in their Messenger chat, ensuring that they are notified of the appointment status.


In conclusion, leveraging the appointments feature on Facebook can significantly enhance your business's efficiency when it comes to managing bookings and scheduling. By enabling this feature, you provide your customers with a seamless and convenient way to book appointments and calls. From editing the call to action button to setting up appointment availability, approving requests, and managing the booking process, Facebook offers a comprehensive solution for businesses of all sizes. So, take advantage of this powerful tool and streamline your appointment booking process on the world's most popular social media platform

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