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Ultimate Guide: Creating a Facebook Business Page in 2023

Published on: November 20 2023 by Bridget Bartlett

Ultimate Guide: Creating a Facebook Business Page in 2023

Table of Contents:

  1. Introduction
  2. Creating a Facebook Business Page
    • Step 1: Accessing the Page Creator
    • Step 2: Giving Your Page a Name and Category
    • Step 3: Adding a Bio and Details
    • Step 4: Setting Up Business Hours
    • Step 5: Uploading Profile Picture and Cover Photo
    • Step 6: Adding an Action Button and Website Link
    • Step 7: Connecting WhatsApp (optional)
    • Step 8: Inviting Friends to Like Your Page
    • Step 9: Setting Notification Preferences
  3. Exploring Your New Facebook Business Page
    • Switching Between Profile and Page
    • Creating a Pinned Post
    • Managing Page Access and Linking Instagram
  4. Conclusion

Creating a Facebook Business Page

Facebook business page is different from your personal profile and it's important if you want to promote your business and build a brand following. Creating a business page is easy and can be done by following a few simple steps.

Step 1: Accessing the Page Creator

To start creating your Facebook business page, click on the dots at the top right corner of your Facebook profile and select "Page" from the options. This will take you to the page creator.

Step 2: Giving Your Page a Name and Category

Choose a name for your page that represents your business. If you're an entrepreneur with multiple businesses, you have the option to brand yourself instead. Select a relevant category that helps people find your page when searching for businesses.

Step 3: Adding a Bio and Details

Optional but recommended, add a bio to your business page to provide a brief overview of your services. As you fill in the details, you'll see a preview of how your page will look like.

Step 4: Setting Up Business Hours

Specify your business hours, whether you're always open, open for selected hours, or open 24/7. Provide accurate information about your website, phone number, email address, and physical address.

Step 5: Uploading Profile Picture and Cover Photo

Choose a profile picture that represents your brand or use your own picture if you're an entrepreneur. Create a logo using tools like Canva and upload it to your page. Similarly, design a Facebook cover using Canva and upload it to your page.

Step 6: Adding an Action Button and Website Link

Select an action button that suits your business, such as booking appointments or signing up. Add your website link so visitors can easily navigate to your website.

Step 7: Connecting WhatsApp (optional)

If you have a WhatsApp account, you can integrate it with your Facebook business page for easy communication with customers. If not, you can skip this step.

Step 8: Inviting Friends to Like Your Page

Invite your Facebook friends to like your business page to establish an initial audience. Consider inviting friends who are part of your target audience to increase engagement.

Step 9: Setting Notification Preferences

Choose how you want to be notified about profile activity and receive marketing emails about your business. Keep these features turned on to make the most of your business page.

By following these simple steps, you can create a professional Facebook business page and start promoting your business effectively.

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