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Ultimate Guide to Designing Facebook Ad Images in 2021

Published on: November 17 2023 by Edy Chandra

Ultimate Guide to Designing Facebook Ad Images in 2021

Table of Contents

  1. Introduction
  2. The Importance of Facebook Ad Images in 2021
  3. Using Canva to Create Facebook Ad Images
    • 3.1 Creating Custom Dimensions
    • 3.2 Choosing Templates and Images
    • 3.3 Adding Text and Buttons
    • 3.4 Optimizing Text Quantity
    • 3.5 Downloading the Image
  4. Using Placeit.net to Create Facebook Ad Images
    • 4.1 Selecting Facebook Ad Dimensions
    • 4.2 Editing Text and Images
    • 4.3 Testing and Downloading Multiple Image Variations
  5. Pros and Cons of Canva and Placeit.net
  6. Conclusion

How to Create High-Converting Facebook Ad Images in 2021

Creating an effective Facebook ad image is crucial for running successful ad campaigns in 2021. With the rise of mobile phone usage, it is important to optimize the dimensions and design of your ad to capture the attention of your target audience. In this article, we will explore two popular tools - Canva and Placeit.net - that can help you create high-converting Facebook ad images. We will discuss the step-by-step process of using each tool, from selecting dimensions and templates to adding text and buttons. Additionally, we will weigh the pros and cons of using these tools and provide recommendations for optimizing your ad images. By the end of this article, you will have a clear understanding of how to create compelling and visually appealing Facebook ad images that generate results.

1. Introduction

Before diving into the specifics of creating Facebook ad images, let's first understand their significance in the world of digital advertising. As more businesses embrace online platforms to reach their target audience, competition has become intense, making it essential to stand out from the crowd. A well-designed and eye-catching ad image can capture the attention of potential customers and entice them to learn more about your products or services. With Facebook being one of the most popular social media platforms, mastering the art of creating captivating Facebook ad images is crucial for advertising success.

2. The Importance of Facebook Ad Images in 2021

In 2021, mobile phone usage has skyrocketed, with a significant portion of users accessing social media platforms through their smartphones. As a result, it is essential to optimize your Facebook ad images for mobile viewing. By utilizing the recommended dimensions of 1080 by 1080 pixels or 1200 by 1200 pixels, your ad image will occupy more screen space, making it more noticeable to users scrolling through their feeds. This increased visibility can lead to higher engagement rates and ultimately drive more conversions.

3. Using Canva to Create Facebook Ad Images

Canva is a popular online design tool that offers a wide range of customizable templates, making it an excellent choice for creating Facebook ad images. The following steps outline the process of using Canva:

3.1 Creating Custom Dimensions

To begin, visit canva.com and select the option to create a design. Choose the custom dimension option and input the recommended dimensions for a Facebook ad image in 2021 (1080 by 1080 pixels or 1200 by 1200 pixels).

3.2 Choosing Templates and Images

Canva provides a variety of templates to choose from. You can either use their pre-made templates or search for specific templates, such as "Facebook ad." Additionally, Canva offers access to a wide range of free stock images through websites like Pixabay and Pexels. Ensure that the images you select align with your brand and comply with Facebook's terms of service and policies.

3.3 Adding Text and Buttons

After selecting a template and uploading your chosen image or using a Canva template, you can add text to your Facebook ad image. Canva offers both free and paid text templates, allowing you to customize the font, size, and placement of the text. Consider using attention-grabbing phrases or offers to entice viewers to take action. Canva also provides options to add buttons, shapes, and other graphic elements to enhance your ad image.

3.4 Optimizing Text Quantity

Keep in mind that Facebook has a rule against ad images with excessive text, as it can negatively impact reach and increase costs. Aim to keep the text minimal and concise, focusing on capturing the essence of your message in a compelling way. It is recommended to stick to a maximum of 20% text in your ad image.

3.5 Downloading the Image

Once you are satisfied with the design of your Facebook ad image, you can download it in your preferred format. Canva offers options for downloading in various file formats, such as PNG or JPEG. Save the image to your computer for later use in your Facebook ad campaign.

4. Using Placeit.net to Create Facebook Ad Images

Placeit.net is another tool that simplifies the process of creating Facebook ad images. It offers a vast selection of templates and enables users to quickly customize their designs. The following steps outline how Placeit.net can be used:

4.1 Selecting Facebook Ad Dimensions

Visit placeit.net and navigate to the Designs section. Choose the Facebook Post category and click on Facebook Ad. Select the dimensions that align with the recommended sizes for mobile devices, such as 1000 by 1000 pixels or 1200 by 1200 pixels.

4.2 Editing Text and Images

Placeit.net provides a variety of pre-designed templates for Facebook ad images. You can easily edit the text, background color, images, and button options within each template. Ensure that the text complies with Facebook's 20% text rule and be mindful of designing your image to be visually enticing to mobile users.

4.3 Testing and Downloading Multiple Image Variations

One of the advantages of using Placeit.net is the ability to create and test multiple variations of your Facebook ad image. By selecting different images, changing text, or modifying colors, you can quickly generate a range of creative options to test on your target audience. Download each variation and save them to your computer for future use.

5. Pros and Cons of Canva and Placeit.net

Canva Pros:

  • Offers a wide range of customizable templates for Facebook ad images.
  • Provides access to free stock images and premium elements.
  • User-friendly interface and simple navigation.
  • Supports collaboration between team members.

Canva Cons:

  • Some templates and features are only available with a paid subscription.
  • Limited customization options compared to professional graphic design software.

Placeit.net Pros:

  • Provides a vast selection of pre-designed templates for Facebook ad images.
  • Enables quick customization of text, images, and colors.
  • Allows for the creation of multiple ad image variations in minutes.
  • Offers a monthly subscription plan at an affordable price.

Placeit.net Cons:

  • Some features and templates may require a paid subscription.
  • Limited editing capabilities compared to professional graphic design software.

6. Conclusion

Creating engaging and high-converting Facebook ad images is an essential skill for marketers in 2021. Whether using canva.com or placeit.net, the key is to leverage the recommended dimensions, captivating visuals, and compelling text to grab your audience's attention and motivate them to take action. Both tools offer unique advantages and can greatly simplify the design process, enabling you to create visually appealing ad images that drive results. Try experimenting with different templates, images, and text variations to find what resonates with your target audience. Remember, ad testing and optimization are crucial for achieving success in your Facebook advertising campaigns.

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