Ultimate Guide To Lowering AD Costs (Shopify Dropshipping)

Published on: December 6 2022 by Shri Kanase

Ultimate Guide To Lowering AD Costs (Shopify Dropshipping)

Ultimate Guide To Lowering AD Costs (Shopify Dropshipping)

Ultimate Guide To Lowering AD Costs (Shopify Dropshipping)

startTime	durationTime	text
00:00:05	00:00:09	yo what is going on everybody
00:00:06	00:00:12	shriek nasa here so how to reduce costs
00:00:09	00:00:12	when it comes to advertising now one of
00:00:12	00:00:15	the biggest things
00:00:12	00:00:16	a lot of people that do ecommerce want
00:00:15	00:00:18	is lower advertising cost
00:00:16	00:00:20	with higher number of sales and of
00:00:18	00:00:22	course that is literally a dream for
00:00:20	00:00:24	everybody that does online business
00:00:22	00:00:26	including me but how easy is it to
00:00:24	00:00:28	actually get those lower costs
00:00:26	00:00:30	when advertising how easy is it to
00:00:28	00:00:32	continue scaling while your cost for
00:00:30	00:00:33	advertising is going down because
00:00:32	00:00:36	it is definitely possible if you do it
00:00:33	00:00:38	correctly to have a lower cost
00:00:36	00:00:39	when it comes to advertising while
00:00:38	00:00:41	increasing your sales with your
00:00:39	00:00:42	ecommerce store now if you have been
00:00:41	00:00:44	following me for a while
00:00:42	00:00:46	you'll know that i released a video on
00:00:44	00:00:47	my channel where i went over how i was
00:00:46	00:00:49	doing roughly ten
00:00:47	00:00:51	thousand dollars per day in the year of
00:00:49	00:00:52	2020 towards the early portion and
00:00:51	00:00:54	during that time
00:00:52	00:00:56	when i was doing 10 000 in sales i was
00:00:54	00:00:58	mostly using
00:00:56	00:01:00	google ads for that store and i was
00:00:58	00:01:03	spending only roughly 500
00:01:00	00:01:04	to a thousand dollars to do ten thousand
00:01:03	00:01:06	dollars in sale so
00:01:04	00:01:08	it is definitely possible in my own
00:01:06	00:01:09	experience to have lower cost when
00:01:08	00:01:11	advertising this video is going to go
00:01:09	00:01:12	step by step on exactly how you
00:01:11	00:01:14	personally
00:01:12	00:01:15	can do it but without wasting any more
00:01:14	00:01:17	time let's just jump right into it
00:01:15	00:01:19	the first thing you'll have to do in
00:01:17	00:01:19	order to actually get those costs to go
00:01:19	00:01:21	down
00:01:19	00:01:23	is to destroy that like button until it
00:01:21	00:01:24	turns blue i promise it's gonna take
00:01:23	00:01:26	just two quick seconds
00:01:24	00:01:28	okay hopefully i've done that but let's
00:01:26	00:01:30	start by toking about what the
00:01:28	00:01:32	advertising cost is even determined by
00:01:30	00:01:33	and this is one thing a lot of people
00:01:32	00:01:35	don't even know believe it or not it's
00:01:33	00:01:37	extremely important to know what your
00:01:35	00:01:39	cost is determined by
00:01:37	00:01:41	in order to kind of deal with it and
00:01:39	00:01:42	find a way to lower that cost because if
00:01:41	00:01:43	you don't really know what's even going
00:01:42	00:01:45	on behind the scenes
00:01:43	00:01:46	you're basically just throwing your
00:01:45	00:01:48	money up in the air and then watching it
00:01:46	00:01:49	come crashing down because that's what
00:01:48	00:01:50	happens
00:01:49	00:01:52	when you just let the system do its
00:01:50	00:01:54	thing so here are a few things you'll
00:01:52	00:01:55	have to know regarding what determines
00:01:54	00:01:57	the actual cost
00:01:55	00:01:58	of the ad so the number one thing is the
00:01:57	00:02:00	number of competitors
00:01:58	00:02:02	on that advertising channel let's face
00:02:00	00:02:03	it if there's a lot of people competing
00:02:02	00:02:05	against each other
00:02:03	00:02:07	regardless of where it is the cost is
00:02:05	00:02:09	automatikally going to go up especially
00:02:07	00:02:10	if they're competing for one
00:02:09	00:02:12	same thing and that is exactly what
00:02:10	00:02:14	happens when it comes to advertising in
00:02:12	00:02:17	general and it doesn't really matter
00:02:14	00:02:18	what advertising platform you use if the
00:02:17	00:02:20	platform you're using or if the interest
00:02:18	00:02:23	that you're targeting on that platform
00:02:20	00:02:24	have a lot of competitors for that the
00:02:23	00:02:26	people that are competing for that
00:02:24	00:02:28	interest or in that platform
00:02:26	00:02:29	are going to compete against each other
00:02:28	00:02:31	what usually happens is that they
00:02:29	00:02:33	start bidding against each other so if
00:02:31	00:02:34	one guy bids 50 cents
00:02:33	00:02:36	the next one will bid 60 cents and so
00:02:34	00:02:38	forth and this just continues to go
00:02:36	00:02:40	on and on it kind of starts to stack one
00:02:38	00:02:41	on top of the other and this causes the
00:02:40	00:02:43	overall cpc
00:02:41	00:02:45	for everybody using that platform to
00:02:43	00:02:46	increase so the number one thing that
00:02:45	00:02:49	really definitely
00:02:46	00:02:51	um impacts your cost when it comes to
00:02:49	00:02:52	advertising is the number of competitors
00:02:51	00:02:54	in general number two thing
00:02:52	00:02:56	is the cpms now a lot of people just
00:02:54	00:02:58	throw this word out there saying the
00:02:56	00:03:00	cpms went up or cpm's went down
00:02:58	00:03:02	but they don't really even explain what
00:03:00	00:03:03	cpm is so so cpm is actually known as
00:03:02	00:03:05	the cost per
00:03:03	00:03:07	thousand impressions and that basically
00:03:05	00:03:09	means that that is the cost that you are
00:03:07	00:03:11	charged for reaching up to a thousand
00:03:09	00:03:12	people now this doesn't mean that they
00:03:11	00:03:14	clicked on the ad
00:03:12	00:03:15	but this just means that the ad was
00:03:14	00:03:17	actually shown to them
00:03:15	00:03:18	each advertising platform each interest
00:03:17	00:03:20	that you target
00:03:18	00:03:22	is gonna have a different cpm again
00:03:20	00:03:23	that's gonna be impacted by some of the
00:03:22	00:03:25	other things which i'm about to mention
00:03:23	00:03:26	but again number one thing is the number
00:03:25	00:03:28	of competitors so
00:03:26	00:03:30	cpm is directly impacted by how many
00:03:28	00:03:32	people are trying to reach those same
00:03:30	00:03:35	exact thousand people but overall this
00:03:32	00:03:37	number definitely impacts the total cost
00:03:35	00:03:38	of your ads in addition the third thing
00:03:37	00:03:40	that impacts your cost
00:03:38	00:03:42	is the advertising page quality now what
00:03:40	00:03:44	do i mean by this exactly
00:03:42	00:03:46	if you're targeting a page which is
00:03:44	00:03:47	higher quality with a lot more
00:03:46	00:03:49	quality audience which actually
00:03:47	00:03:50	interacts with the ads and actually buys
00:03:49	00:03:51	something
00:03:50	00:03:53	of course the advertising platform will
00:03:51	00:03:53	charge you more for that it doesn't
00:03:53	00:03:55	matter
00:03:53	00:03:57	if you're using an instagram influencer
00:03:55	00:03:58	if you're using a facebook page
00:03:57	00:04:00	you could be using whatever you want if
00:03:58	00:04:02	the page quality of
00:04:00	00:04:04	that page is very high you can be
00:04:02	00:04:05	expecting to pay a bit higher
00:04:04	00:04:07	for that page normally not something
00:04:05	00:04:09	that is really bad if you're getting a
00:04:07	00:04:11	good return on ad spend
00:04:09	00:04:12	for targeting that page however this is
00:04:11	00:04:13	not always the case and we'll be toking
00:04:12	00:04:15	about more
00:04:13	00:04:17	regarding this later on in this video
00:04:15	00:04:18	but the fourth thing is the quality of
00:04:17	00:04:20	your own website
00:04:18	00:04:22	and your own products why that is simply
00:04:20	00:04:23	because the ctr
00:04:22	00:04:25	is going to be influenced by the quality
00:04:23	00:04:26	of your website and the quality of your
00:04:25	00:04:28	products
00:04:26	00:04:30	including your ad so if you're using
00:04:28	00:04:31	facebook ads the first impression people
00:04:30	00:04:34	have is that of the image ad
00:04:31	00:04:36	or the video ad which you have for that
00:04:34	00:04:37	product if your image ad or video ad is
00:04:36	00:04:38	not up to par
00:04:37	00:04:40	for the audience if they're not really
00:04:38	00:04:42	interacting with it these advertising
00:04:40	00:04:42	platforms are automatikally going to
00:04:42	00:04:45	determine
00:04:42	00:04:45	your page and your product as a low
00:04:45	00:04:47	quality product
00:04:45	00:04:49	especially if you're using google and in
00:04:47	00:04:50	that case your listing is going to start
00:04:49	00:04:52	heading
00:04:50	00:04:53	more towards the bottom your advertising
00:04:52	00:04:54	cost is going to increase over time so
00:04:53	00:04:56	this is
00:04:54	00:04:58	another thing that definitely impacts
00:04:56	00:05:00	your cost and this all comes down to the
00:04:58	00:05:01	overall ctr of the product and your ads
00:05:00	00:05:03	but just knowing
00:05:01	00:05:04	what impacts the advertising cost is not
00:05:03	00:05:05	enough because now
00:05:04	00:05:06	you need to know how to deal with it
00:05:05	00:05:07	let's start off by toking about
00:05:06	00:05:09	people's
00:05:07	00:05:11	most popular platform and that is
00:05:09	00:05:13	facebook ads how can you be
00:05:11	00:05:15	battling these raising costs when it
00:05:13	00:05:16	comes to facebook there are several
00:05:15	00:05:17	things you can do
00:05:16	00:05:19	when it comes to facebook guys the
00:05:17	00:05:20	number one thing is if you're using
00:05:19	00:05:22	image ads for
00:05:20	00:05:24	facebook you may want to try switching
00:05:22	00:05:26	from those image ads to video ads
00:05:24	00:05:28	normally if you follow me again you know
00:05:26	00:05:28	that i definitely recommend using image
00:05:28	00:05:30	ads
00:05:28	00:05:32	over video ads simply because not a lot
00:05:30	00:05:33	of advertisers do that we want to always
00:05:32	00:05:34	find a way
00:05:33	00:05:36	to stand out of the crowd and using
00:05:34	00:05:38	image ads is the best way to do that
00:05:36	00:05:40	but this is not always going to be the
00:05:38	00:05:41	case because with an image ad
00:05:40	00:05:43	you may notike that your cost is
00:05:41	00:05:45	actually higher than what it would be
00:05:43	00:05:47	with video ads and that simply because
00:05:45	00:05:49	with the video people often spend more
00:05:47	00:05:51	time looking at it
00:05:49	00:05:53	interacting with it etc that leads to a
00:05:51	00:05:55	lower cost overall so if you do notike
00:05:53	00:05:57	an increased cost when it comes to using
00:05:55	00:05:59	image ads you may definitely want to try
00:05:57	00:06:01	changing from that image ad into maybe a
00:05:59	00:06:02	video ad but in addition
00:06:01	00:06:04	you want to be trying different video
00:06:02	00:06:06	ads all the time because just using one
00:06:04	00:06:06	video ad all the time it's not going to
00:06:06	00:06:08	work
00:06:06	00:06:09	you'll often notike that the cost starts
00:06:08	00:06:11	to go up with that video
00:06:09	00:06:13	you want to find a video which leads to
00:06:11	00:06:15	a higher number of percentage viewed you
00:06:13	00:06:18	can be looking at the 75 percent
00:06:15	00:06:20	viewed or 95 viewed columns to determine
00:06:18	00:06:20	this but those two columns are extremely
00:06:20	00:06:22	important
00:06:20	00:06:24	when it comes to judging your ads the
00:06:22	00:06:25	higher that number the better it is and
00:06:24	00:06:26	the lower your cost is going to be when
00:06:25	00:06:28	it comes to facebook
00:06:26	00:06:29	but just the ad is not enough you need
00:06:28	00:06:31	to be focusing
00:06:29	00:06:32	on your interest as well so what do you
00:06:31	00:06:34	do with the interest
00:06:32	00:06:36	number one thing i recommend is
00:06:34	00:06:38	narrowing down your interest maybe from
00:06:36	00:06:39	a very very broad interest with a large
00:06:38	00:06:41	variety of audience to maybe something
00:06:39	00:06:43	more narrow so if you're trying to sell
00:06:41	00:06:45	a bike on facebook ads
00:06:43	00:06:47	you may want you may want to target the
00:06:45	00:06:49	main interest bike but then your bike is
00:06:47	00:06:50	a special bike designed only for
00:06:49	00:06:52	kids then you may want to narrow that
00:06:50	00:06:54	interest down from bike to
00:06:52	00:06:56	kid's bike as well and whoever's at the
00:06:54	00:06:57	top funnel of bike will not be narrowed
00:06:56	00:06:59	down into kids bike
00:06:57	00:07:00	and the main reason why we do this is
00:06:59	00:07:01	because we want to kind of narrow down
00:07:00	00:07:03	on
00:07:01	00:07:04	our audience make it easier for facebook
00:07:03	00:07:06	to find the right people for us because
00:07:04	00:07:07	if you make it too broad
00:07:06	00:07:09	your costs may be low in the beginning
00:07:07	00:07:11	but you may not end up getting any sales
00:07:09	00:07:12	compared to if you just narrow down from
00:07:11	00:07:13	the beginning have maybe a little bit of
00:07:12	00:07:16	higher cpc
00:07:13	00:07:17	cpms etc but in the end actually get
00:07:16	00:07:19	sales and in the end
00:07:17	00:07:21	sales determine everything and they
00:07:19	00:07:22	determine how much we can be spending so
00:07:21	00:07:25	your number one metric that you should
00:07:22	00:07:26	be looking at is this cost per purchase
00:07:25	00:07:28	and narrowing down definitely helps with
00:07:26	00:07:30	that the second thing you can do is test
00:07:28	00:07:32	different interests which are more
00:07:30	00:07:32	closely related to the product so
00:07:32	00:07:34	instead of just
00:07:32	00:07:36	targeting the interest bike at the top
00:07:34	00:07:37	you may want to just grab that all
00:07:36	00:07:39	together and just target
00:07:37	00:07:41	one ad set to the interest kids bike
00:07:39	00:07:42	that's just going to help you get closer
00:07:41	00:07:44	to the interest that you actually want
00:07:42	00:07:44	to target and the audience that you want
00:07:44	00:07:46	to reach
00:07:44	00:07:48	this can definitely lower your cost
00:07:46	00:07:49	especially if you follow the number one
00:07:48	00:07:51	thing which i mentioned which is
00:07:49	00:07:52	switching from image ads to video ads
00:07:51	00:07:54	and whatever video you use
00:07:52	00:07:55	using multiple different variations
00:07:54	00:07:58	making sure that video
00:07:55	00:08:00	is right for that audience but the third
00:07:58	00:08:01	thing you can do with facebook is target
00:08:00	00:08:03	different countries
00:08:01	00:08:05	normally targeting just the us is not
00:08:03	00:08:07	the right way to go
00:08:05	00:08:09	simply because with u.s there is a large
00:08:07	00:08:10	amount of audience everybody and their
00:08:09	00:08:12	dog wants to target the us
00:08:10	00:08:14	instead you may want to try targeting
00:08:12	00:08:16	the top five countries or
00:08:14	00:08:18	major e-packet countries if that is
00:08:16	00:08:19	where you provide service to of course
00:08:18	00:08:21	the number one thing is that you are
00:08:19	00:08:22	able to actually ship to those countries
00:08:21	00:08:24	so if you're not able to ship
00:08:22	00:08:26	don't just target them to lower your
00:08:24	00:08:27	overall cost because it will lower
00:08:26	00:08:28	it but you might end up getting sales
00:08:27	00:08:29	from those other countries which you
00:08:28	00:08:31	don't ship
00:08:29	00:08:32	to that is definitely one thing you can
00:08:31	00:08:34	do to lower the overall cost but these
00:08:32	00:08:35	are most of the things for
00:08:34	00:08:37	facebook but this brings me to my last
00:08:35	00:08:38	point with facebook and that is simply
00:08:37	00:08:40	using bitcaps
00:08:38	00:08:41	now with facebook ads when you're
00:08:40	00:08:43	creating an ad set you'll notike that it
00:08:41	00:08:46	lets you actually set a better cap and
00:08:43	00:08:47	let you choose the bid that you don't
00:08:46	00:08:49	want to spend more on
00:08:47	00:08:50	per click and this normally i do not do
00:08:49	00:08:52	but this is another
00:08:50	00:08:53	option for you if you're looking to
00:08:52	00:08:55	really lower your cost
00:08:53	00:08:57	especially with a product which is
00:08:55	00:08:58	already a winning product for you and
00:08:57	00:09:00	you're just trying to find different
00:08:58	00:09:00	ways to lower that cost simply set a bid
00:09:00	00:09:02	cap
00:09:00	00:09:04	try out different bids for the cpc and
00:09:02	00:09:06	see how that goes but these four things
00:09:04	00:09:08	if you do one after the other and if you
00:09:06	00:09:10	combine all of these will definitely let
00:09:08	00:09:10	you lower your cost when it comes to
00:09:10	00:09:12	facebook and
00:09:10	00:09:14	these things can also be applied to
00:09:12	00:09:15	other advertising platforms
00:09:14	00:09:22	similar to facebook like twitter
00:09:15	00:09:24	pinterest tiktok etc
00:09:22	00:09:26	now if you have been following me for a
00:09:24	00:09:28	long time and i really appreciate that
00:09:26	00:09:29	if you have by the way and if this is
00:09:28	00:09:30	the first time you're watching one of my
00:09:29	00:09:32	videos
00:09:30	00:09:34	pause this video for two seconds and
00:09:32	00:09:35	smash that subscribe button down below
00:09:34	00:09:36	so you're staying up to date with all of
00:09:35	00:09:37	these
00:09:36	00:09:39	quality content videos that i put out
00:09:37	00:09:41	every single week and so that you can
00:09:39	00:09:43	get ahead in your shopify journey but
00:09:41	00:09:46	from the beginning i was not really that
00:09:43	00:09:47	into using post engagement ads for
00:09:46	00:09:50	anything related to
00:09:47	00:09:51	getting purchases my main tiknique has
00:09:50	00:09:53	always been to just run
00:09:51	00:09:54	purchase conversion assets no matter if
00:09:53	00:09:56	the pixel is
00:09:54	00:09:58	brand new or if it's old and the main
00:09:56	00:10:00	mindset behind that was
00:09:58	00:10:01	that we were aiming for purchases we
00:10:00	00:10:04	can't take
00:10:01	00:10:05	likes comments shares to the bank i
00:10:04	00:10:07	don't know of any bank out there that
00:10:05	00:10:10	accepts likes comments and shares
00:10:07	00:10:11	if i did then i would be the first one
00:10:10	00:10:13	running those ads but
00:10:11	00:10:14	that is the main reason why i used to
00:10:13	00:10:16	stik to purchase
00:10:14	00:10:18	adset but in the recent months i've been
00:10:16	00:10:20	starting to implement more
00:10:18	00:10:22	post engagement assets into my strategy
00:10:20	00:10:24	and what i've been notiking is that
00:10:22	00:10:26	post engagement ads have actually
00:10:24	00:10:29	lowered the overall cost
00:10:26	00:10:30	of my ads in general and while it may
00:10:29	00:10:32	seem like
00:10:30	00:10:34	fos engagement as don't have any type of
00:10:32	00:10:36	correlation to the purchases
00:10:34	00:10:37	there's actually a really big reason why
00:10:36	00:10:39	this happens
00:10:37	00:10:40	and the biggest reason is that people
00:10:39	00:10:43	trust
00:10:40	00:10:45	other people the main reason why we run
00:10:43	00:10:47	post engagement ads is not only to get
00:10:45	00:10:48	more likes comments and shares but also
00:10:47	00:10:50	to have the people
00:10:48	00:10:52	who get to view that ad via the purchase
00:10:50	00:10:54	conversion ad set
00:10:52	00:10:56	to look at all those comments like
00:10:54	00:10:57	shares and think wow this ad set is
00:10:56	00:10:59	really getting
00:10:57	00:11:01	a lot of likes comments and shares
00:10:59	00:11:03	people are trusting this seller
00:11:01	00:11:04	of this product and it must be worth
00:11:03	00:11:06	buying because so many people are
00:11:04	00:11:08	interested that is the general mindset
00:11:06	00:11:09	that someone who comes via the purchase
00:11:08	00:11:12	conversion ad set
00:11:09	00:11:13	goes into and because of this your
00:11:12	00:11:15	conversion rate
00:11:13	00:11:17	actually increases people again are
00:11:15	00:11:18	trusting these other people that come
00:11:17	00:11:20	from these post engagement ads
00:11:18	00:11:22	and actually running this post
00:11:20	00:11:22	engagement as makes a big difference but
00:11:22	00:11:24	just because
00:11:22	00:11:26	you have so much engagement on your ad
00:11:24	00:11:28	copies but the main tiknique behind
00:11:26	00:11:30	these post engagement
00:11:28	00:11:31	ads is you want to launch ppe ads on
00:11:30	00:11:34	only the
00:11:31	00:11:36	instagram and facebook feeds placement
00:11:34	00:11:38	both of them tiked inside each ad set
00:11:36	00:11:41	and you want to launch them to the most
00:11:38	00:11:41	general audience possible within that
00:11:41	00:11:43	niche
00:11:41	00:11:45	so for example let's say you're in the
00:11:43	00:11:46	motorcycle niche and you sell motorcycle
00:11:45	00:11:48	parts
00:11:46	00:11:50	you would create a post engagement ad
00:11:48	00:11:52	set with the interest
00:11:50	00:11:55	motorcycles you want to stik to an
00:11:52	00:11:56	audience size of above 5 million for
00:11:55	00:11:58	post engagement
00:11:56	00:12:00	just because your main goal with post
00:11:58	00:12:02	engagement is to get as many likes
00:12:00	00:12:03	comments shares as possible within that
00:12:02	00:12:05	niche
00:12:03	00:12:06	so the bigger the audience the better
00:12:05	00:12:08	for post engagement
00:12:06	00:12:09	but if your product is super super
00:12:08	00:12:11	general and isn't
00:12:09	00:12:14	in sort of any niche like for example a
00:12:11	00:12:16	hat i found success actually
00:12:14	00:12:17	using post engagement ad sets with no
00:12:16	00:12:19	interest targeting
00:12:17	00:12:21	that's right zero interest just launch
00:12:19	00:12:24	the post engagement ad with the specific
00:12:21	00:12:26	age criteria specific countries and
00:12:24	00:12:29	don't even choose any interest targeting
00:12:26	00:12:31	the facebook pixel is super super smart
00:12:29	00:12:33	it is still going to try to find
00:12:31	00:12:35	those people who would be the most
00:12:33	00:12:39	likely to engage with that ad copy
00:12:35	00:12:39	and like comment share
00:12:50	00:12:54	different subscribe at five dollars per
00:12:53	00:12:55	day
00:12:54	00:12:57	now if you haven't already checked out a
00:12:55	00:12:58	lot of my other facebook ads targeting
00:12:57	00:12:59	videos
00:12:58	00:13:01	i highly recommend that you check them
00:12:59	00:13:02	out because for the audience targeting
00:13:01	00:13:05	you want to be
00:13:02	00:13:06	mixing up flex targeting with narrow
00:13:05	00:13:08	interest targeting
00:13:06	00:13:09	with broad targeting and if you're not
00:13:08	00:13:11	sure what that means again
00:13:09	00:13:12	watching those old videos i have up will
00:13:11	00:13:14	really help you but
00:13:12	00:13:16	start these assets at five dollars a day
00:13:14	00:13:18	you don't have to go crazy with them
00:13:16	00:13:21	and you want to have three to four
00:13:18	00:13:23	different ad copies within each ad set
00:13:21	00:13:24	the main reason why we have so many
00:13:23	00:13:27	different ad copies is because
00:13:24	00:13:28	we want to find that single winning ad
00:13:27	00:13:30	copy
00:13:28	00:13:32	which that specific audience is relating
00:13:30	00:13:34	to the most and the only way we're gonna
00:13:32	00:13:35	find that out is we if we have multiple
00:13:34	00:13:37	ad copies within
00:13:35	00:13:39	each ad set now these three to four
00:13:37	00:13:40	different ones they need to be the same
00:13:39	00:13:43	exact ones in each
00:13:40	00:13:44	ad set so don't have three different
00:13:43	00:13:46	ones and one ad set and then
00:13:44	00:13:48	three another three different ones in
00:13:46	00:13:50	another rat said all of these three to
00:13:48	00:13:50	four should be the same within each ad
00:13:50	00:13:52	set
00:13:50	00:13:53	but the main goal for you with these ad
00:13:52	00:13:54	copies is to play around with the
00:13:53	00:13:57	thumbnails
00:13:54	00:13:58	the video or image ad the and the ad
00:13:57	00:14:01	copy
00:13:58	00:14:03	text itself one by one do not make
00:14:01	00:14:05	all of these changes all at once what i
00:14:03	00:14:06	mean by this is if you plan on changing
00:14:05	00:14:08	the thumbnails
00:14:06	00:14:09	only change the thumbnails for all of
00:14:08	00:14:11	the four ad copies
00:14:09	00:14:13	do not change the thumbnail for one ad
00:14:11	00:14:14	copy and then change the text on the
00:14:13	00:14:16	other one because
00:14:14	00:14:17	you're not gonna know exactly what is
00:14:16	00:14:18	working and what is not working if you
00:14:17	00:14:20	do that
00:14:18	00:14:23	and again our main goal with this is to
00:14:20	00:14:24	find that specific winning ad copy your
00:14:23	00:14:26	audience is liking the most
00:14:24	00:14:27	and get all those likes comments share
00:14:26	00:14:29	so that you can
00:14:27	00:14:31	continue using that on your purchase
00:14:29	00:14:33	campaigns but once you have those post
00:14:31	00:14:34	engagement ads up and this is a very
00:14:33	00:14:38	important step but you
00:14:34	00:14:39	want to be cycling in new ads every four
00:14:38	00:14:40	to 10 days
00:14:39	00:14:42	right now what i've been notiking with
00:14:40	00:14:45	facebook is facebook is really liking
00:14:42	00:14:45	when i'm consistent with the changes i'm
00:14:45	00:14:47	making
00:14:45	00:14:49	to my ad account with the new things i'm
00:14:47	00:14:51	uploading every single day
00:14:49	00:14:53	facebook is really lowering my cost in
00:14:51	00:14:55	general just because i'm doing that
00:14:53	00:14:57	whereas last month where i was a little
00:14:55	00:14:59	bit busy with college
00:14:57	00:15:01	i was not doing that much uploading and
00:14:59	00:15:04	my costs were through the roof
00:15:01	00:15:05	so if you continue cycling new ads every
00:15:04	00:15:07	four to ten days
00:15:05	00:15:09	you are really going to keep your cost
00:15:07	00:15:09	to the bare minimum and that is our end
00:15:09	00:15:11	goal
00:15:09	00:15:13	but a really good thing to do that every
00:15:11	00:15:14	time you cycle in these new ad copies is
00:15:13	00:15:16	to like i mentioned
00:15:14	00:15:18	play around with the thumbnails video
00:15:16	00:15:20	image ads or the text
00:15:18	00:15:22	and you can do this one by one for all
00:15:20	00:15:23	of them but once you have started doing
00:15:22	00:15:24	this you want to really monitor the
00:15:23	00:15:27	impressions
00:15:24	00:15:28	the link clicks add to carts etc
00:15:27	00:15:31	remember our main goal with post
00:15:28	00:15:33	engagement ads is not to get purchases
00:15:31	00:15:36	but to get a lot of link clicks add to
00:15:33	00:15:37	cart etc and if a specific ad copy is
00:15:36	00:15:39	actually getting add to cart
00:15:37	00:15:41	even though we're optimizing for post
00:15:39	00:15:43	engagement that is a really good sign
00:15:41	00:15:45	that you should be using that specific
00:15:43	00:15:48	ad copy within your purchase objective
00:15:45	00:15:50	ad sets so after three to five days look
00:15:48	00:15:52	at which ad copy facebook is spending
00:15:50	00:15:53	the most amount of money on
00:15:52	00:15:55	it should be really clear as to where
00:15:53	00:15:57	facebook is spending a lot of your
00:15:55	00:15:58	budget and look at the kind of link
00:15:57	00:16:00	clicks add to cards
00:15:58	00:16:02	click-through rate that specific ad copy
00:16:00	00:16:03	is getting if it's getting a
00:16:02	00:16:05	click-through rate
00:16:03	00:16:07	of above one percent that is a good sign
00:16:05	00:16:09	and if it even has add to cards
00:16:07	00:16:11	that is a really really good sign but
00:16:09	00:16:13	keep a lookout on any ad copy that is
00:16:11	00:16:14	performing better than the others you
00:16:13	00:16:15	have running
00:16:14	00:16:17	again it should be really clear by
00:16:15	00:16:19	through the three day mark
00:16:17	00:16:20	and you want to create ad sets optimized
00:16:19	00:16:22	for conversions
00:16:20	00:16:23	with those specific ad copies doing
00:16:22	00:16:25	really well
00:16:23	00:16:27	so let's say you have two ad copies
00:16:25	00:16:29	instead of one doing well
00:16:27	00:16:30	i would put all of those two ad copies
00:16:29	00:16:32	within uh
00:16:30	00:16:34	ad set optimize for conversions and
00:16:32	00:16:36	again this is really going to
00:16:34	00:16:38	lower your cost in the end because you
00:16:36	00:16:39	have a lot of likes comments shares so
00:16:38	00:16:41	your conversion rate
00:16:39	00:16:43	increases and also facebook likes it
00:16:41	00:16:44	when you constantly upload new things to
00:16:43	00:16:46	your ad account
00:16:44	00:16:48	every few days but along with that let's
00:16:46	00:16:49	tok about specifically video ads
00:16:48	00:16:51	because i know
00:16:49	00:16:52	a lot of people love using video ads
00:16:51	00:16:54	over anything else
00:16:52	00:16:56	which is not really a good thing by the
00:16:54	00:16:58	way because my first winning product
00:16:56	00:17:00	i actually only used an image ad for it
00:16:58	00:17:02	and it worked the best
00:17:00	00:17:04	and generated over six figures so don't
00:17:02	00:17:06	limit your thinking to just
00:17:04	00:17:08	constantly doing video ads video as
00:17:06	00:17:10	video ads try to broaden your spectrum
00:17:08	00:17:13	test both video ads and images but
00:17:10	00:17:15	in terms of video ads when you do upload
00:17:13	00:17:17	new video ads to your ad account
00:17:15	00:17:18	you want to mostly play around with the
00:17:17	00:17:20	thumbnail first
00:17:18	00:17:21	before you change anything else what
00:17:20	00:17:23	i've personally notiked is if you change
00:17:21	00:17:26	just the thumbnail of a video
00:17:23	00:17:27	and have the same exact add text and the
00:17:26	00:17:30	video itself
00:17:27	00:17:32	your overall cost actually decrease and
00:17:30	00:17:34	your cost per purchase will decrease
00:17:32	00:17:36	as well facebook thinks of this new
00:17:34	00:17:38	thumbnail as a new video in general
00:17:36	00:17:40	and when that happens facebook starts
00:17:38	00:17:42	showing your ad set to the best audience
00:17:40	00:17:44	possible which is
00:17:42	00:17:46	the most likely to convert so every time
00:17:44	00:17:48	you want to change the ad copy up for
00:17:46	00:17:48	your video ads start with the thumbnail
00:17:48	00:17:50	first
00:17:48	00:17:52	and once you do have these few different
00:17:50	00:17:54	thumbnails up and running monitor the ad
00:17:52	00:17:57	on a three-day basis meaning
00:17:54	00:17:58	look at the data for the past three days
00:17:57	00:18:00	if the costs again
00:17:58	00:18:01	start rising after you've uploaded the
00:18:00	00:18:04	new video
00:18:01	00:18:06	after a consecutive amount of days then
00:18:04	00:18:07	you want to upload the same exact video
00:18:06	00:18:09	again but change the thumbnail
00:18:07	00:18:11	one more time and every time i create a
00:18:09	00:18:12	new thumbnail i actually like to create
00:18:11	00:18:14	three different
00:18:12	00:18:15	thumbnails each time just so i can play
00:18:14	00:18:17	around with the thumbnails
00:18:15	00:18:19	see exactly what my audience is like in
00:18:17	00:18:21	the best and i actually like these
00:18:19	00:18:22	videos which i have just uploaded to run
00:18:21	00:18:24	on the ppe
00:18:22	00:18:26	ads which i mentioned in the earlier
00:18:24	00:18:28	slide and you want to keep on repeating
00:18:26	00:18:30	this process until basically the new
00:18:28	00:18:31	thumbnails just stopped working and none
00:18:30	00:18:32	of them are
00:18:31	00:18:35	bringing you any type of results in that
00:18:32	00:18:35	case then i would create a brand new ad
00:18:35	00:18:38	copy
00:18:35	00:18:40	text or the brand new video itself but
00:18:38	00:18:41	as mentioned run these three different
00:18:40	00:18:42	ad copies with the different thumbnails
00:18:41	00:18:44	inside
00:18:42	00:18:45	the post engagement ad see which
00:18:44	00:18:45	thumbnail the audience is liking the
00:18:45	00:18:48	best
00:18:45	00:18:50	and you'll know because facebook spends
00:18:48	00:18:50	most of your budget on that specific ad
00:18:50	00:18:52	copy
00:18:50	00:18:53	and you get the highest amount of link
00:18:52	00:18:56	clicks add to cart etc
00:18:53	00:18:57	but once you do notike that put that ad
00:18:56	00:18:59	inside the ad set
00:18:57	00:19:00	optimize for conversions and that should
00:18:59	00:19:02	really lower your cost again
00:19:00	00:19:04	one more thing regarding video ads is
00:19:02	00:19:06	you want to limit the amount of text you
00:19:04	00:19:08	have on the thumbnail itself
00:19:06	00:19:10	i see a lot of people have a headline at
00:19:08	00:19:11	the very top and while that may be a
00:19:10	00:19:13	good thing in the video itself
00:19:11	00:19:15	for the thumbnail it actually lowers
00:19:13	00:19:17	your chances of getting that specific
00:19:15	00:19:18	video shown to a high quality of
00:19:17	00:19:19	audience
00:19:18	00:19:22	and i'm still doing a bit research as to
00:19:19	00:19:22	why this happens but facebook likes it
00:19:22	00:19:24	when
00:19:22	00:19:26	there's very little to no text on the
00:19:24	00:19:28	thumbnail but if you do have text make
00:19:26	00:19:29	sure it is in one of the top
00:19:28	00:19:31	four corners it could be in the left
00:19:29	00:19:32	corner right corner bottom left or
00:19:31	00:19:33	bottom right
00:19:32	00:19:35	but make sure it is in one of the
00:19:33	00:19:37	corners or not in the middle and what
00:19:35	00:19:38	i've been notiking is if you have more
00:19:37	00:19:40	text on the thumbnail you're gonna have
00:19:38	00:19:44	a higher chance of getting a much much
00:19:40	00:19:45	lower reach with that specific video and
00:19:44	00:19:47	that lower reach is actually going to
00:19:45	00:19:49	cost you more in the end
00:19:47	00:19:50	so again limit the text you have on the
00:19:49	00:19:52	thumbnail but
00:19:50	00:19:55	along with that one thing you want to be
00:19:52	00:19:56	doing is testing out new placements i
00:19:55	00:19:58	don't know why it is so common just to
00:19:56	00:19:59	stik to facebook feeds or instagram
00:19:58	00:20:00	feeds
00:19:59	00:20:02	when you have so many different
00:20:00	00:20:04	placements available people are still
00:20:02	00:20:06	scared to test the auto placements when
00:20:04	00:20:08	i personally have found the best amount
00:20:06	00:20:10	of results with auto placements
00:20:08	00:20:12	but you have to understand facebook has
00:20:10	00:20:14	given you the option of testing
00:20:12	00:20:15	on a bunch of different placements one
00:20:14	00:20:17	of the top ones which i'm currently
00:20:15	00:20:17	getting the best amount of results with
00:20:17	00:20:20	is
00:20:17	00:20:22	instagram story whatsapp and of course
00:20:20	00:20:24	the infamous auto placements
00:20:22	00:20:25	i say infamous because people used to
00:20:24	00:20:27	avoid it like the plague
00:20:25	00:20:29	but i've been using it for the past few
00:20:27	00:20:30	months and i can't tell you
00:20:29	00:20:32	what kind of amazing results i've been
00:20:30	00:20:34	getting but what you want to be doing
00:20:32	00:20:36	with this new placement is create
00:20:34	00:20:37	new ad copies for each specific
00:20:36	00:20:39	placement so
00:20:37	00:20:40	for instagram stories the dimensions are
00:20:39	00:20:42	much different
00:20:40	00:20:44	than those for facebook feeds or
00:20:42	00:20:46	instagram feeds on facebook and
00:20:44	00:20:46	instagram feeds you can have a square
00:20:46	00:20:48	video
00:20:46	00:20:50	or square image but on the instagram
00:20:48	00:20:51	story placement you need to have a
00:20:50	00:20:53	vertikal video so
00:20:51	00:20:55	do check that out exactly which
00:20:53	00:20:57	dimensions you need for each
00:20:55	00:20:59	placement but make an ad copy related to
00:20:57	00:21:00	that specific placement and test it out
00:20:59	00:21:02	on these different placements
00:21:00	00:21:04	again you're not going to get the best
00:21:02	00:21:05	results on every single placement but
00:21:04	00:21:07	you'll start to notike
00:21:05	00:21:09	that instagram story may give you better
00:21:07	00:21:10	results in whatsapp or whatsapp may give
00:21:09	00:21:12	you better results than
00:21:10	00:21:14	instagram but you're not going to find
00:21:12	00:21:15	that until you test but based on my own
00:21:14	00:21:16	previous experience what i've been
00:21:15	00:21:18	finding
00:21:16	00:21:19	is on instagram story video ads have
00:21:18	00:21:22	been working the best
00:21:19	00:21:23	while on the auto placement feature both
00:21:22	00:21:25	video ads and image ads have been
00:21:23	00:21:27	working the best you have to test so you
00:21:25	00:21:28	can really understand what is working
00:21:27	00:21:30	the best for your ad account
00:21:28	00:21:31	again something that works for me may
00:21:30	00:21:34	not always work for you
00:21:31	00:21:35	and in the case of whatsapp placement
00:21:34	00:21:36	image ads have actually been working the
00:21:35	00:21:38	best for me
00:21:36	00:21:40	but you want to be testing both video
00:21:38	00:21:43	and image as if your product requires
00:21:40	00:21:45	any type of demonstration and once you
00:21:43	00:21:47	have those ads running monitor the
00:21:45	00:21:48	results for three to seven days
00:21:47	00:21:50	when you do find out a specific
00:21:48	00:21:51	placement that is bringing you killer
00:21:50	00:21:54	results
00:21:51	00:21:55	go all in don't think oh maybe i should
00:21:54	00:21:57	run some instagram story ads even though
00:21:55	00:21:58	it doesn't even bring me any type of
00:21:57	00:22:00	sales maybe you'll start bringing me
00:21:58	00:22:02	sales in the future
00:22:00	00:22:04	don't think like that you want to go all
00:22:02	00:22:06	in with whatever is bringing you results
00:22:04	00:22:08	and when that stops bringing you results
00:22:06	00:22:10	that's when you want to diversify
00:22:08	00:22:11	and try out the other placements but
00:22:10	00:22:13	spreading out your ads
00:22:11	00:22:15	across these different placements is
00:22:13	00:22:16	really going to lower your ad cost in
00:22:15	00:22:18	general and help you
00:22:16	00:22:26	keep on getting more profits long term
00:22:18	00:22:27	with your specific winning product
00:22:26	00:22:29	all right guys so as i had already
00:22:27	00:22:31	mentioned it's really common for
00:22:29	00:22:32	facebook ad costs to increase as the
00:22:31	00:22:34	quarter comes to an end and
00:22:32	00:22:36	the main reason for this increase in
00:22:34	00:22:37	cost is that as the quarter comes to an
00:22:36	00:22:38	end
00:22:37	00:22:41	big marketing companies that have
00:22:38	00:22:41	businesses that advertise on facebook
00:22:41	00:22:44	start
00:22:41	00:22:45	dumping their advertising budget all at
00:22:44	00:22:47	the end of the quarter because
00:22:45	00:22:49	what these companies do is unlike us
00:22:47	00:22:51	they have specific budgets
00:22:49	00:22:53	for each month that they want to get rid
00:22:51	00:22:55	of and basically if there is any type of
00:22:53	00:22:57	budget left over during the end of the
00:22:55	00:22:59	month they start just
00:22:57	00:23:00	pumping out facebook ads so let's write
00:22:59	00:23:02	down the reason for
00:23:00	00:23:03	this situation why is this even
00:23:02	00:23:07	happening so big
00:23:03	00:23:10	marketing companies companies
00:23:07	00:23:12	start pumping pum png
00:23:10	00:23:14	facebook ads and this brings an
00:23:12	00:23:17	increased amount of cpms
00:23:14	00:23:19	cpcs and just pumps up the overall cost
00:23:17	00:23:21	of everything and this can be an overall
00:23:19	00:23:23	problem for small marketers like us who
00:23:21	00:23:24	may not have as much of a budget to
00:23:23	00:23:26	spend on facebook ads
00:23:24	00:23:28	and our conversion value ends up getting
00:23:26	00:23:31	affected tremendous
00:23:28	00:23:31	but honestly to battle these facebook ad
00:23:31	00:23:33	costs
00:23:31	00:23:35	there are actually really simple ways to
00:23:33	00:23:38	tackle them and make sure that you
00:23:35	00:23:39	end up profitable or break even at the
00:23:38	00:23:41	end of the day and
00:23:39	00:23:43	unfortunately one of these solutions is
00:23:41	00:23:46	not completely stopping facebook ads
00:23:43	00:23:48	in total for the entire month but what
00:23:46	00:23:50	you can do during this time and it is
00:23:48	00:23:51	also one of the solutions right let's
00:23:50	00:23:55	write that down so
00:23:51	00:23:59	solutions and i spelled that wrong
00:23:55	00:24:01	t-i-o-n-s and this first solution oh i
00:23:59	00:24:04	spelled that wrong again i am so sorry
00:24:01	00:24:04	but the first solution is starting to
00:24:04	00:24:07	rely
00:24:04	00:24:09	more on organic traffic so let's write
00:24:07	00:24:13	that down implement
00:24:09	00:24:14	organic traffic what this basically is
00:24:13	00:24:16	is doing good
00:24:14	00:24:17	seo for your website and this is
00:24:16	00:24:19	actually really easy you can have
00:24:17	00:24:20	someone from fiverr.com do it for you
00:24:19	00:24:23	for five dollars
00:24:20	00:24:25	it's a basic setup and they do basic seo
00:24:23	00:24:26	for your website just five dollars
00:24:25	00:24:28	but this is something that needs to be
00:24:26	00:24:30	implemented over time and
00:24:28	00:24:32	it brings results over time it's not
00:24:30	00:24:34	something that's sudden like ads
00:24:32	00:24:36	but this is something that's working the
00:24:34	00:24:38	best for my shopify store
00:24:36	00:24:40	because just this friday one of my
00:24:38	00:24:42	shopify stores had a lot of
00:24:40	00:24:44	changing profit margins and a lot of
00:24:42	00:24:44	fluctuations so what i did was i was
00:24:44	00:24:46	like
00:24:44	00:24:48	that's it i'm done with facebook's
00:24:46	00:24:48	i just want to take this
00:24:48	00:24:50	weekend off
00:24:48	00:24:52	from facebook ads so what i did on
00:24:50	00:24:54	friday is completely shut off
00:24:52	00:24:56	all the ads for that specific store and
00:24:54	00:24:58	only leave retargeting ads up and
00:24:56	00:24:59	running to my surprise on the next day
00:24:58	00:25:01	which is today
00:24:59	00:25:03	i actually made more sales than i do
00:25:01	00:25:04	with ads running for that website which
00:25:03	00:25:06	is
00:25:04	00:25:08	really really weird but i'll take it and
00:25:06	00:25:10	also because none of my ads except the
00:25:08	00:25:11	retargeting ads are running my profit
00:25:10	00:25:14	margin was like 40
00:25:11	00:25:16	and the main reason why i'm still making
00:25:14	00:25:18	sales after having no ads at all running
00:25:16	00:25:19	is because of the tremendous amount of
00:25:18	00:25:22	work i put into
00:25:19	00:25:23	the seo in the beginning so let's write
00:25:22	00:25:25	all of this down so
00:25:23	00:25:27	implement organic traffic and what i
00:25:25	00:25:28	mean by this seo in addition to seo you
00:25:27	00:25:30	want
00:25:28	00:25:32	to have email flows up and running and
00:25:30	00:25:35	also be sending out emails at least
00:25:32	00:25:36	once or twice a week so emails a large
00:25:35	00:25:38	percent of the
00:25:36	00:25:40	sales come from emails and it's really
00:25:38	00:25:42	important to have that set up
00:25:40	00:25:43	but the third thing that comes along
00:25:42	00:25:45	with these two things
00:25:43	00:25:47	is you need to have some type of rewards
00:25:45	00:25:48	program or affiliate program on your
00:25:47	00:25:50	website
00:25:48	00:25:51	and this could be added on later on in
00:25:50	00:25:53	your journey when you actually had
00:25:51	00:25:56	your first winning product but let's
00:25:53	00:26:00	write this down so affiliate
00:25:56	00:26:02	l-i-a-t-e slash rewards program
00:26:00	00:26:03	and they also spell affiliate wrong but
00:26:02	00:26:06	what these two things do
00:26:03	00:26:08	is that they motivate your customers to
00:26:06	00:26:10	go ahead and invite their friends or
00:26:08	00:26:12	family members to the website because
00:26:10	00:26:13	with these programs they're getting
00:26:12	00:26:15	something in return for affiliate
00:26:13	00:26:16	they're either getting cash back and for
00:26:15	00:26:17	a rewards program they're getting
00:26:16	00:26:19	coupons for
00:26:17	00:26:21	referring other people and the person
00:26:19	00:26:23	they referred also get coupons i had
00:26:21	00:26:25	made a video on the apps that i use for
00:26:23	00:26:27	my shopify store and the two apps that i
00:26:25	00:26:29	use for affiliate and reverse program
00:26:27	00:26:30	are also mentioned in that video again
00:26:29	00:26:31	the link should have popped up in the
00:26:30	00:26:33	top right but
00:26:31	00:26:35	these three ideas over here are very
00:26:33	00:26:36	simple solutions that are really
00:26:35	00:26:38	effective
00:26:36	00:26:40	when problems like these occur where the
00:26:38	00:26:42	facebook ad cost starts to rise
00:26:40	00:26:44	and you're just not making any kinds of
00:26:42	00:26:44	profit from your store another thing
00:26:44	00:26:47	that is
00:26:44	00:26:49	one of the solutions for this problem is
00:26:47	00:26:52	simply expanding onto other
00:26:49	00:26:53	platforms so by platforms i mean
00:26:52	00:26:56	advertising
00:26:53	00:26:57	platforms so expanding on to other ad
00:26:56	00:26:59	platforms
00:26:57	00:27:01	i have some videos on how to get organic
00:26:59	00:27:03	traffic from pinterest and also videos
00:27:01	00:27:05	on how to do reddit ads so they may be
00:27:03	00:27:07	of use to you if you're looking to
00:27:05	00:27:09	really combine other advertising
00:27:07	00:27:11	platforms into a shopify store
00:27:09	00:27:13	to make an overall brand as a whole
00:27:11	00:27:15	because honestly in 2018
00:27:13	00:27:17	just relying on facebook ads is going to
00:27:15	00:27:19	be a huge mistake drop shipping has
00:27:17	00:27:21	changed tremendously and one of the
00:27:19	00:27:22	things that has basically become
00:27:21	00:27:25	required is that you
00:27:22	00:27:27	expand onto other platforms and not just
00:27:25	00:27:29	use facebook ads because let's face it
00:27:27	00:27:31	everything's been fluctuating the last
00:27:29	00:27:32	few months and it's been going crazy so
00:27:31	00:27:34	unless you're fine with dealing with all
00:27:32	00:27:35	these fluctuations and basically having
00:27:34	00:27:37	profit
00:27:35	00:27:38	one day while having a loss the very
00:27:37	00:27:41	next i think it's really
00:27:38	00:27:42	beneficial if you go ahead and start
00:27:41	00:27:45	learning about other platforms
00:27:42	00:27:47	and the third and final solution i have
00:27:45	00:27:48	for you guys during these months
00:27:47	00:27:50	and this could actually be done in any
00:27:48	00:27:52	other month is using
00:27:50	00:27:54	other platforms to sell on beside
00:27:52	00:27:55	shopify if you guys have been following
00:27:54	00:27:57	me from the very beginning
00:27:55	00:27:58	you guys know that i used to do ebay
00:27:57	00:28:00	drop shipping in the earliers
00:27:58	00:28:03	which basically gave me enough capital
00:28:00	00:28:04	to start my own shopify store and that
00:28:03	00:28:06	is exactly what i would recommend if
00:28:04	00:28:07	you're finding it difficult to
00:28:06	00:28:09	keep on running your shopify store due
00:28:07	00:28:12	to the increasing facebook ad cost so
00:28:09	00:28:14	let's write that solution down as well
00:28:12	00:28:17	so selling on other platforms
00:28:14	00:28:19	other platforms and to name a few there
00:28:17	00:28:22	are ebay
00:28:19	00:28:24	amazon wish.com
00:28:22	00:28:26	or etsy if you do any kind of
00:28:24	00:28:28	handcrafting stuff
00:28:26	00:28:30	but guys overall there is no way out of
00:28:28	00:28:32	dealing with this facebook ads
00:28:30	00:28:34	you're going to have to continue trying
00:28:32	00:28:34	to test products because if you stop
00:28:34	00:28:37	testing
00:28:34	00:28:38	your pixel gets affected within seven
00:28:37	00:28:40	days so
00:28:38	00:28:41	after seven days it becomes kind of idle
00:28:40	00:28:45	you may end up losing the data that it
00:28:41	00:28:45	has already gathered from previous tests
00:28:49	00:28:52	moving on to google eyes now with google
00:28:51	00:28:54	ads it's a completely different
00:28:52	00:28:57	game simply because google runs on
00:28:54	00:28:57	different metrics compared to facebook
00:28:57	00:28:59	with
00:28:57	00:29:01	google you have to be focusing on things
00:28:59	00:29:02	like the images the search engine
00:29:01	00:29:04	optimization
00:29:02	00:29:05	relevance of your products etc and some
00:29:04	00:29:07	of these things do also apply to
00:29:05	00:29:08	facebook but overall it is sort of a
00:29:07	00:29:10	different strategy
00:29:08	00:29:12	number one thing you want to be doing if
00:29:10	00:29:15	you're trying to lower those
00:29:12	00:29:16	costs is to have higher quality images
00:29:15	00:29:19	especially the first image
00:29:16	00:29:20	which everybody sees on your ads or also
00:29:19	00:29:22	the variant images because
00:29:20	00:29:24	with higher quality images what you're
00:29:22	00:29:24	going to notike is that you're going to
00:29:24	00:29:27	get
00:29:24	00:29:28	an overall increased ctr for those ads
00:29:27	00:29:31	and for those products
00:29:28	00:29:32	when you have an increased ctr your cpc
00:29:31	00:29:33	is going to go down and in my own
00:29:32	00:29:35	experience
00:29:33	00:29:37	i've notiked that every time my ctr has
00:29:35	00:29:40	gone up while my cpc has gone down
00:29:37	00:29:42	my cost per purchase has lowered and my
00:29:40	00:29:43	roast has increased and that is one of
00:29:42	00:29:45	the biggest things you can do in order
00:29:43	00:29:47	to increase your overall profitability
00:29:45	00:29:49	for your store but in addition you want
00:29:47	00:29:51	to be making sure that you're doing
00:29:49	00:29:53	proper search engine optimization
00:29:51	00:29:54	for your titles and product descriptions
00:29:53	00:29:56	and the product images without
00:29:54	00:29:58	proper seo tikniques you will not be
00:29:56	00:29:59	able to achieve the results that you
00:29:58	00:30:01	want with google
00:29:59	00:30:02	because these words that you use which
00:30:01	00:30:04	are search engine optimized
00:30:02	00:30:06	are basically interests that you're
00:30:04	00:30:07	giving to google to go
00:30:06	00:30:09	target with google shopping ads
00:30:07	00:30:11	generally you will notike that you're
00:30:09	00:30:13	not able to put any interest directly
00:30:11	00:30:15	like you would with facebook to target
00:30:13	00:30:17	and these search engine optimized
00:30:15	00:30:18	words are the words which acts as
00:30:17	00:30:20	interest so that is why
00:30:18	00:30:22	you want to always be focusing on proper
00:30:20	00:30:23	seo tikniques
00:30:22	00:30:25	when it comes to selling on google ads
00:30:23	00:30:25	but this brings me to the third point
00:30:25	00:30:27	which is
00:30:25	00:30:29	simply increasing the selling cost of
00:30:27	00:30:30	your products now this is going to lower
00:30:29	00:30:31	the overall cost of your advertising
00:30:30	00:30:32	because
00:30:31	00:30:34	you're going to be making more sales
00:30:32	00:30:34	with the same amount of advertising
00:30:34	00:30:36	spend
00:30:34	00:30:38	so overall that is going to be similar
00:30:36	00:30:40	to just lowering your advertising spend
00:30:38	00:30:42	in general and what i've personally
00:30:40	00:30:43	notiked with google ads is that it takes
00:30:42	00:30:45	the same amount of effort maybe
00:30:43	00:30:48	sometimes even the same amount of
00:30:45	00:30:50	ad spend to get sales with a high tiket
00:30:48	00:30:51	product compared to a low tiket product
00:30:50	00:30:53	and that is definitely a benefit when it
00:30:51	00:30:54	comes to google it so you want to be
00:30:53	00:30:56	putting in the work trying to
00:30:54	00:30:58	make sure that you find those high
00:30:56	00:30:58	tiket products i've made tons of videos
00:30:58	00:31:00	on this
00:30:58	00:31:01	on my channel which you can check out
00:31:00	00:31:02	i'll leave the link for that google ads
00:31:01	00:31:03	playlist
00:31:02	00:31:05	in the description below but this brings
00:31:03	00:31:07	me to the fourth point and that is
00:31:05	00:31:08	relevance now with facebook you also
00:31:07	00:31:11	need to be relevant making sure your
00:31:08	00:31:12	interests are relevant to your products
00:31:11	00:31:14	with google it's a little bit different
00:31:12	00:31:15	you want to make sure that the search
00:31:14	00:31:18	engine optimized keywords
00:31:15	00:31:20	are relevant to your product meaning if
00:31:18	00:31:21	you're trying to sell a cat necklace
00:31:20	00:31:23	make sure you don't mention the keyword
00:31:21	00:31:24	dog necklace anywhere in your
00:31:23	00:31:26	description because then
00:31:24	00:31:28	google is going to mark that as a search
00:31:26	00:31:29	engine optimized keyword
00:31:28	00:31:31	it's going to try and rank you for that
00:31:29	00:31:33	keyword which you obviously don't want
00:31:31	00:31:35	because it is not relevant to what
00:31:33	00:31:36	you're trying to sell so make sure
00:31:35	00:31:37	that your search engine optimized
00:31:36	00:31:39	keywords are relevant to what you're
00:31:37	00:31:41	selling and your images and everything
00:31:39	00:31:43	also matches along with that but
00:31:41	00:31:45	that brings me to my last point and that
00:31:43	00:31:46	is simply give more control to google if
00:31:45	00:31:48	you want to lower
00:31:46	00:31:49	your overall cost you can do that by
00:31:48	00:31:50	simply starting a smart shopping
00:31:49	00:31:52	campaign
00:31:50	00:31:53	i'd normally recommend this after having
00:31:52	00:31:55	50 to 100 sales
00:31:53	00:31:56	with a google shopping campaign in
00:31:55	00:31:58	general if you don't have that
00:31:56	00:32:00	do not start a smart shopping campaign
00:31:58	00:32:01	because smart shopping campus are very
00:32:00	00:32:03	smart but they need data
00:32:01	00:32:04	to work and the reason why they're so
00:32:03	00:32:06	smart is because once you have enough
00:32:04	00:32:08	data once you have enough
00:32:06	00:32:10	conversion history google then starts
00:32:08	00:32:12	going out and doing its own tricks
00:32:10	00:32:13	and trying to find new sales at a lower
00:32:12	00:32:15	cost overall so
00:32:13	00:32:16	you won't be setting any types of bids
00:32:15	00:32:17	you won't be having much control over
00:32:16	00:32:18	the campaign
00:32:17	00:32:20	that is simply because google is now
00:32:18	00:32:22	taking things in its own control
00:32:20	00:32:23	and trying to minimize the cost
00:32:22	00:32:25	completely in my experience
00:32:23	00:32:27	smart shopping campaigns have worked
00:32:25	00:32:28	wonders but they do definitely require a
00:32:27	00:32:30	lot of patience
00:32:28	00:32:31	and time but this is exactly how you
00:32:30	00:32:33	reduce costs when it comes to the two
00:32:31	00:32:34	main advertising platforms
00:32:33	00:32:36	you can of course apply these same
00:32:34	00:32:38	strategies on other advertising
00:32:36	00:32:39	platforms as well but if you find any
00:32:38	00:32:41	type of value in this video
00:32:39	00:32:42	smash that like button and smash that
00:32:41	00:32:44	subscribe button i'll see you guys next
00:32:42	00:32:44	time