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Ultimate Guide To Lowering AD Costs (Shopify Dropshipping)

Published on: December 6 2022 by Shri Kanase

Ultimate Guide To Lowering AD Costs (Shopify Dropshipping)

Ultimate Guide To Lowering AD Costs (Shopify Dropshipping)

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00:00:05 00:00:09 yo what is going on everybody
00:00:06 00:00:12 shriek nasa here so how to reduce costs
00:00:09 00:00:12 when it comes to advertising now one of
00:00:12 00:00:15 the biggest things
00:00:12 00:00:16 a lot of people that do ecommerce want
00:00:15 00:00:18 is lower advertising cost
00:00:16 00:00:20 with higher number of sales and of
00:00:18 00:00:22 course that is literally a dream for
00:00:20 00:00:24 everybody that does online business
00:00:22 00:00:26 including me but how easy is it to
00:00:24 00:00:28 actually get those lower costs
00:00:26 00:00:30 when advertising how easy is it to
00:00:28 00:00:32 continue scaling while your cost for
00:00:30 00:00:33 advertising is going down because
00:00:32 00:00:36 it is definitely possible if you do it
00:00:33 00:00:38 correctly to have a lower cost
00:00:36 00:00:39 when it comes to advertising while
00:00:38 00:00:41 increasing your sales with your
00:00:39 00:00:42 ecommerce store now if you have been
00:00:41 00:00:44 following me for a while
00:00:42 00:00:46 you'll know that i released a video on
00:00:44 00:00:47 my channel where i went over how i was
00:00:46 00:00:49 doing roughly ten
00:00:47 00:00:51 thousand dollars per day in the year of
00:00:49 00:00:52 2020 towards the early portion and
00:00:51 00:00:54 during that time
00:00:52 00:00:56 when i was doing 10 000 in sales i was
00:00:54 00:00:58 mostly using
00:00:56 00:01:00 google ads for that store and i was
00:00:58 00:01:03 spending only roughly 500
00:01:00 00:01:04 to a thousand dollars to do ten thousand
00:01:03 00:01:06 dollars in sale so
00:01:04 00:01:08 it is definitely possible in my own
00:01:06 00:01:09 experience to have lower cost when
00:01:08 00:01:11 advertising this video is going to go
00:01:09 00:01:12 step by step on exactly how you
00:01:11 00:01:14 personally
00:01:12 00:01:15 can do it but without wasting any more
00:01:14 00:01:17 time let's just jump right into it
00:01:15 00:01:19 the first thing you'll have to do in
00:01:17 00:01:19 order to actually get those costs to go
00:01:19 00:01:21 down
00:01:19 00:01:23 is to destroy that like button until it
00:01:21 00:01:24 turns blue i promise it's gonna take
00:01:23 00:01:26 just two quick seconds
00:01:24 00:01:28 okay hopefully i've done that but let's
00:01:26 00:01:30 start by toking about what the
00:01:28 00:01:32 advertising cost is even determined by
00:01:30 00:01:33 and this is one thing a lot of people
00:01:32 00:01:35 don't even know believe it or not it's
00:01:33 00:01:37 extremely important to know what your
00:01:35 00:01:39 cost is determined by
00:01:37 00:01:41 in order to kind of deal with it and
00:01:39 00:01:42 find a way to lower that cost because if
00:01:41 00:01:43 you don't really know what's even going
00:01:42 00:01:45 on behind the scenes
00:01:43 00:01:46 you're basically just throwing your
00:01:45 00:01:48 money up in the air and then watching it
00:01:46 00:01:49 come crashing down because that's what
00:01:48 00:01:50 happens
00:01:49 00:01:52 when you just let the system do its
00:01:50 00:01:54 thing so here are a few things you'll
00:01:52 00:01:55 have to know regarding what determines
00:01:54 00:01:57 the actual cost
00:01:55 00:01:58 of the ad so the number one thing is the
00:01:57 00:02:00 number of competitors
00:01:58 00:02:02 on that advertising channel let's face
00:02:00 00:02:03 it if there's a lot of people competing
00:02:02 00:02:05 against each other
00:02:03 00:02:07 regardless of where it is the cost is
00:02:05 00:02:09 automatikally going to go up especially
00:02:07 00:02:10 if they're competing for one
00:02:09 00:02:12 same thing and that is exactly what
00:02:10 00:02:14 happens when it comes to advertising in
00:02:12 00:02:17 general and it doesn't really matter
00:02:14 00:02:18 what advertising platform you use if the
00:02:17 00:02:20 platform you're using or if the interest
00:02:18 00:02:23 that you're targeting on that platform
00:02:20 00:02:24 have a lot of competitors for that the
00:02:23 00:02:26 people that are competing for that
00:02:24 00:02:28 interest or in that platform
00:02:26 00:02:29 are going to compete against each other
00:02:28 00:02:31 what usually happens is that they
00:02:29 00:02:33 start bidding against each other so if
00:02:31 00:02:34 one guy bids 50 cents
00:02:33 00:02:36 the next one will bid 60 cents and so
00:02:34 00:02:38 forth and this just continues to go
00:02:36 00:02:40 on and on it kind of starts to stack one
00:02:38 00:02:41 on top of the other and this causes the
00:02:40 00:02:43 overall cpc
00:02:41 00:02:45 for everybody using that platform to
00:02:43 00:02:46 increase so the number one thing that
00:02:45 00:02:49 really definitely
00:02:46 00:02:51 um impacts your cost when it comes to
00:02:49 00:02:52 advertising is the number of competitors
00:02:51 00:02:54 in general number two thing
00:02:52 00:02:56 is the cpms now a lot of people just
00:02:54 00:02:58 throw this word out there saying the
00:02:56 00:03:00 cpms went up or cpm's went down
00:02:58 00:03:02 but they don't really even explain what
00:03:00 00:03:03 cpm is so so cpm is actually known as
00:03:02 00:03:05 the cost per
00:03:03 00:03:07 thousand impressions and that basically
00:03:05 00:03:09 means that that is the cost that you are
00:03:07 00:03:11 charged for reaching up to a thousand
00:03:09 00:03:12 people now this doesn't mean that they
00:03:11 00:03:14 clicked on the ad
00:03:12 00:03:15 but this just means that the ad was
00:03:14 00:03:17 actually shown to them
00:03:15 00:03:18 each advertising platform each interest
00:03:17 00:03:20 that you target
00:03:18 00:03:22 is gonna have a different cpm again
00:03:20 00:03:23 that's gonna be impacted by some of the
00:03:22 00:03:25 other things which i'm about to mention
00:03:23 00:03:26 but again number one thing is the number
00:03:25 00:03:28 of competitors so
00:03:26 00:03:30 cpm is directly impacted by how many
00:03:28 00:03:32 people are trying to reach those same
00:03:30 00:03:35 exact thousand people but overall this
00:03:32 00:03:37 number definitely impacts the total cost
00:03:35 00:03:38 of your ads in addition the third thing
00:03:37 00:03:40 that impacts your cost
00:03:38 00:03:42 is the advertising page quality now what
00:03:40 00:03:44 do i mean by this exactly
00:03:42 00:03:46 if you're targeting a page which is
00:03:44 00:03:47 higher quality with a lot more
00:03:46 00:03:49 quality audience which actually
00:03:47 00:03:50 interacts with the ads and actually buys
00:03:49 00:03:51 something
00:03:50 00:03:53 of course the advertising platform will
00:03:51 00:03:53 charge you more for that it doesn't
00:03:53 00:03:55 matter
00:03:53 00:03:57 if you're using an instagram influencer
00:03:55 00:03:58 if you're using a facebook page
00:03:57 00:04:00 you could be using whatever you want if
00:03:58 00:04:02 the page quality of
00:04:00 00:04:04 that page is very high you can be
00:04:02 00:04:05 expecting to pay a bit higher
00:04:04 00:04:07 for that page normally not something
00:04:05 00:04:09 that is really bad if you're getting a
00:04:07 00:04:11 good return on ad spend
00:04:09 00:04:12 for targeting that page however this is
00:04:11 00:04:13 not always the case and we'll be toking
00:04:12 00:04:15 about more
00:04:13 00:04:17 regarding this later on in this video
00:04:15 00:04:18 but the fourth thing is the quality of
00:04:17 00:04:20 your own website
00:04:18 00:04:22 and your own products why that is simply
00:04:20 00:04:23 because the ctr
00:04:22 00:04:25 is going to be influenced by the quality
00:04:23 00:04:26 of your website and the quality of your
00:04:25 00:04:28 products
00:04:26 00:04:30 including your ad so if you're using
00:04:28 00:04:31 facebook ads the first impression people
00:04:30 00:04:34 have is that of the image ad
00:04:31 00:04:36 or the video ad which you have for that
00:04:34 00:04:37 product if your image ad or video ad is
00:04:36 00:04:38 not up to par
00:04:37 00:04:40 for the audience if they're not really
00:04:38 00:04:42 interacting with it these advertising
00:04:40 00:04:42 platforms are automatikally going to
00:04:42 00:04:45 determine
00:04:42 00:04:45 your page and your product as a low
00:04:45 00:04:47 quality product
00:04:45 00:04:49 especially if you're using google and in
00:04:47 00:04:50 that case your listing is going to start
00:04:49 00:04:52 heading
00:04:50 00:04:53 more towards the bottom your advertising
00:04:52 00:04:54 cost is going to increase over time so
00:04:53 00:04:56 this is
00:04:54 00:04:58 another thing that definitely impacts
00:04:56 00:05:00 your cost and this all comes down to the
00:04:58 00:05:01 overall ctr of the product and your ads
00:05:00 00:05:03 but just knowing
00:05:01 00:05:04 what impacts the advertising cost is not
00:05:03 00:05:05 enough because now
00:05:04 00:05:06 you need to know how to deal with it
00:05:05 00:05:07 let's start off by toking about
00:05:06 00:05:09 people's
00:05:07 00:05:11 most popular platform and that is
00:05:09 00:05:13 facebook ads how can you be
00:05:11 00:05:15 battling these raising costs when it
00:05:13 00:05:16 comes to facebook there are several
00:05:15 00:05:17 things you can do
00:05:16 00:05:19 when it comes to facebook guys the
00:05:17 00:05:20 number one thing is if you're using
00:05:19 00:05:22 image ads for
00:05:20 00:05:24 facebook you may want to try switching
00:05:22 00:05:26 from those image ads to video ads
00:05:24 00:05:28 normally if you follow me again you know
00:05:26 00:05:28 that i definitely recommend using image
00:05:28 00:05:30 ads
00:05:28 00:05:32 over video ads simply because not a lot
00:05:30 00:05:33 of advertisers do that we want to always
00:05:32 00:05:34 find a way
00:05:33 00:05:36 to stand out of the crowd and using
00:05:34 00:05:38 image ads is the best way to do that
00:05:36 00:05:40 but this is not always going to be the
00:05:38 00:05:41 case because with an image ad
00:05:40 00:05:43 you may notike that your cost is
00:05:41 00:05:45 actually higher than what it would be
00:05:43 00:05:47 with video ads and that simply because
00:05:45 00:05:49 with the video people often spend more
00:05:47 00:05:51 time looking at it
00:05:49 00:05:53 interacting with it etc that leads to a
00:05:51 00:05:55 lower cost overall so if you do notike
00:05:53 00:05:57 an increased cost when it comes to using
00:05:55 00:05:59 image ads you may definitely want to try
00:05:57 00:06:01 changing from that image ad into maybe a
00:05:59 00:06:02 video ad but in addition
00:06:01 00:06:04 you want to be trying different video
00:06:02 00:06:06 ads all the time because just using one
00:06:04 00:06:06 video ad all the time it's not going to
00:06:06 00:06:08 work
00:06:06 00:06:09 you'll often notike that the cost starts
00:06:08 00:06:11 to go up with that video
00:06:09 00:06:13 you want to find a video which leads to
00:06:11 00:06:15 a higher number of percentage viewed you
00:06:13 00:06:18 can be looking at the 75 percent
00:06:15 00:06:20 viewed or 95 viewed columns to determine
00:06:18 00:06:20 this but those two columns are extremely
00:06:20 00:06:22 important
00:06:20 00:06:24 when it comes to judging your ads the
00:06:22 00:06:25 higher that number the better it is and
00:06:24 00:06:26 the lower your cost is going to be when
00:06:25 00:06:28 it comes to facebook
00:06:26 00:06:29 but just the ad is not enough you need
00:06:28 00:06:31 to be focusing
00:06:29 00:06:32 on your interest as well so what do you
00:06:31 00:06:34 do with the interest
00:06:32 00:06:36 number one thing i recommend is
00:06:34 00:06:38 narrowing down your interest maybe from
00:06:36 00:06:39 a very very broad interest with a large
00:06:38 00:06:41 variety of audience to maybe something
00:06:39 00:06:43 more narrow so if you're trying to sell
00:06:41 00:06:45 a bike on facebook ads
00:06:43 00:06:47 you may want you may want to target the
00:06:45 00:06:49 main interest bike but then your bike is
00:06:47 00:06:50 a special bike designed only for
00:06:49 00:06:52 kids then you may want to narrow that
00:06:50 00:06:54 interest down from bike to
00:06:52 00:06:56 kid's bike as well and whoever's at the
00:06:54 00:06:57 top funnel of bike will not be narrowed
00:06:56 00:06:59 down into kids bike
00:06:57 00:07:00 and the main reason why we do this is
00:06:59 00:07:01 because we want to kind of narrow down
00:07:00 00:07:03 on
00:07:01 00:07:04 our audience make it easier for facebook
00:07:03 00:07:06 to find the right people for us because
00:07:04 00:07:07 if you make it too broad
00:07:06 00:07:09 your costs may be low in the beginning
00:07:07 00:07:11 but you may not end up getting any sales
00:07:09 00:07:12 compared to if you just narrow down from
00:07:11 00:07:13 the beginning have maybe a little bit of
00:07:12 00:07:16 higher cpc
00:07:13 00:07:17 cpms etc but in the end actually get
00:07:16 00:07:19 sales and in the end
00:07:17 00:07:21 sales determine everything and they
00:07:19 00:07:22 determine how much we can be spending so
00:07:21 00:07:25 your number one metric that you should
00:07:22 00:07:26 be looking at is this cost per purchase
00:07:25 00:07:28 and narrowing down definitely helps with
00:07:26 00:07:30 that the second thing you can do is test
00:07:28 00:07:32 different interests which are more
00:07:30 00:07:32 closely related to the product so
00:07:32 00:07:34 instead of just
00:07:32 00:07:36 targeting the interest bike at the top
00:07:34 00:07:37 you may want to just grab that all
00:07:36 00:07:39 together and just target
00:07:37 00:07:41 one ad set to the interest kids bike
00:07:39 00:07:42 that's just going to help you get closer
00:07:41 00:07:44 to the interest that you actually want
00:07:42 00:07:44 to target and the audience that you want
00:07:44 00:07:46 to reach
00:07:44 00:07:48 this can definitely lower your cost
00:07:46 00:07:49 especially if you follow the number one
00:07:48 00:07:51 thing which i mentioned which is
00:07:49 00:07:52 switching from image ads to video ads
00:07:51 00:07:54 and whatever video you use
00:07:52 00:07:55 using multiple different variations
00:07:54 00:07:58 making sure that video
00:07:55 00:08:00 is right for that audience but the third
00:07:58 00:08:01 thing you can do with facebook is target
00:08:00 00:08:03 different countries
00:08:01 00:08:05 normally targeting just the us is not
00:08:03 00:08:07 the right way to go
00:08:05 00:08:09 simply because with u.s there is a large
00:08:07 00:08:10 amount of audience everybody and their
00:08:09 00:08:12 dog wants to target the us
00:08:10 00:08:14 instead you may want to try targeting
00:08:12 00:08:16 the top five countries or
00:08:14 00:08:18 major e-packet countries if that is
00:08:16 00:08:19 where you provide service to of course
00:08:18 00:08:21 the number one thing is that you are
00:08:19 00:08:22 able to actually ship to those countries
00:08:21 00:08:24 so if you're not able to ship
00:08:22 00:08:26 don't just target them to lower your
00:08:24 00:08:27 overall cost because it will lower
00:08:26 00:08:28 it but you might end up getting sales
00:08:27 00:08:29 from those other countries which you
00:08:28 00:08:31 don't ship
00:08:29 00:08:32 to that is definitely one thing you can
00:08:31 00:08:34 do to lower the overall cost but these
00:08:32 00:08:35 are most of the things for
00:08:34 00:08:37 facebook but this brings me to my last
00:08:35 00:08:38 point with facebook and that is simply
00:08:37 00:08:40 using bitcaps
00:08:38 00:08:41 now with facebook ads when you're
00:08:40 00:08:43 creating an ad set you'll notike that it
00:08:41 00:08:46 lets you actually set a better cap and
00:08:43 00:08:47 let you choose the bid that you don't
00:08:46 00:08:49 want to spend more on
00:08:47 00:08:50 per click and this normally i do not do
00:08:49 00:08:52 but this is another
00:08:50 00:08:53 option for you if you're looking to
00:08:52 00:08:55 really lower your cost
00:08:53 00:08:57 especially with a product which is
00:08:55 00:08:58 already a winning product for you and
00:08:57 00:09:00 you're just trying to find different
00:08:58 00:09:00 ways to lower that cost simply set a bid
00:09:00 00:09:02 cap
00:09:00 00:09:04 try out different bids for the cpc and
00:09:02 00:09:06 see how that goes but these four things
00:09:04 00:09:08 if you do one after the other and if you
00:09:06 00:09:10 combine all of these will definitely let
00:09:08 00:09:10 you lower your cost when it comes to
00:09:10 00:09:12 facebook and
00:09:10 00:09:14 these things can also be applied to
00:09:12 00:09:15 other advertising platforms
00:09:14 00:09:22 similar to facebook like twitter
00:09:15 00:09:24 pinterest tiktok etc
00:09:22 00:09:26 now if you have been following me for a
00:09:24 00:09:28 long time and i really appreciate that
00:09:26 00:09:29 if you have by the way and if this is
00:09:28 00:09:30 the first time you're watching one of my
00:09:29 00:09:32 videos
00:09:30 00:09:34 pause this video for two seconds and
00:09:32 00:09:35 smash that subscribe button down below
00:09:34 00:09:36 so you're staying up to date with all of
00:09:35 00:09:37 these
00:09:36 00:09:39 quality content videos that i put out
00:09:37 00:09:41 every single week and so that you can
00:09:39 00:09:43 get ahead in your shopify journey but
00:09:41 00:09:46 from the beginning i was not really that
00:09:43 00:09:47 into using post engagement ads for
00:09:46 00:09:50 anything related to
00:09:47 00:09:51 getting purchases my main tiknique has
00:09:50 00:09:53 always been to just run
00:09:51 00:09:54 purchase conversion assets no matter if
00:09:53 00:09:56 the pixel is
00:09:54 00:09:58 brand new or if it's old and the main
00:09:56 00:10:00 mindset behind that was
00:09:58 00:10:01 that we were aiming for purchases we
00:10:00 00:10:04 can't take
00:10:01 00:10:05 likes comments shares to the bank i
00:10:04 00:10:07 don't know of any bank out there that
00:10:05 00:10:10 accepts likes comments and shares
00:10:07 00:10:11 if i did then i would be the first one
00:10:10 00:10:13 running those ads but
00:10:11 00:10:14 that is the main reason why i used to
00:10:13 00:10:16 stik to purchase
00:10:14 00:10:18 adset but in the recent months i've been
00:10:16 00:10:20 starting to implement more
00:10:18 00:10:22 post engagement assets into my strategy
00:10:20 00:10:24 and what i've been notiking is that
00:10:22 00:10:26 post engagement ads have actually
00:10:24 00:10:29 lowered the overall cost
00:10:26 00:10:30 of my ads in general and while it may
00:10:29 00:10:32 seem like
00:10:30 00:10:34 fos engagement as don't have any type of
00:10:32 00:10:36 correlation to the purchases
00:10:34 00:10:37 there's actually a really big reason why
00:10:36 00:10:39 this happens
00:10:37 00:10:40 and the biggest reason is that people
00:10:39 00:10:43 trust
00:10:40 00:10:45 other people the main reason why we run
00:10:43 00:10:47 post engagement ads is not only to get
00:10:45 00:10:48 more likes comments and shares but also
00:10:47 00:10:50 to have the people
00:10:48 00:10:52 who get to view that ad via the purchase
00:10:50 00:10:54 conversion ad set
00:10:52 00:10:56 to look at all those comments like
00:10:54 00:10:57 shares and think wow this ad set is
00:10:56 00:10:59 really getting
00:10:57 00:11:01 a lot of likes comments and shares
00:10:59 00:11:03 people are trusting this seller
00:11:01 00:11:04 of this product and it must be worth
00:11:03 00:11:06 buying because so many people are
00:11:04 00:11:08 interested that is the general mindset
00:11:06 00:11:09 that someone who comes via the purchase
00:11:08 00:11:12 conversion ad set
00:11:09 00:11:13 goes into and because of this your
00:11:12 00:11:15 conversion rate
00:11:13 00:11:17 actually increases people again are
00:11:15 00:11:18 trusting these other people that come
00:11:17 00:11:20 from these post engagement ads
00:11:18 00:11:22 and actually running this post
00:11:20 00:11:22 engagement as makes a big difference but
00:11:22 00:11:24 just because
00:11:22 00:11:26 you have so much engagement on your ad
00:11:24 00:11:28 copies but the main tiknique behind
00:11:26 00:11:30 these post engagement
00:11:28 00:11:31 ads is you want to launch ppe ads on
00:11:30 00:11:34 only the
00:11:31 00:11:36 instagram and facebook feeds placement
00:11:34 00:11:38 both of them tiked inside each ad set
00:11:36 00:11:41 and you want to launch them to the most
00:11:38 00:11:41 general audience possible within that
00:11:41 00:11:43 niche
00:11:41 00:11:45 so for example let's say you're in the
00:11:43 00:11:46 motorcycle niche and you sell motorcycle
00:11:45 00:11:48 parts
00:11:46 00:11:50 you would create a post engagement ad
00:11:48 00:11:52 set with the interest
00:11:50 00:11:55 motorcycles you want to stik to an
00:11:52 00:11:56 audience size of above 5 million for
00:11:55 00:11:58 post engagement
00:11:56 00:12:00 just because your main goal with post
00:11:58 00:12:02 engagement is to get as many likes
00:12:00 00:12:03 comments shares as possible within that
00:12:02 00:12:05 niche
00:12:03 00:12:06 so the bigger the audience the better
00:12:05 00:12:08 for post engagement
00:12:06 00:12:09 but if your product is super super
00:12:08 00:12:11 general and isn't
00:12:09 00:12:14 in sort of any niche like for example a
00:12:11 00:12:16 hat i found success actually
00:12:14 00:12:17 using post engagement ad sets with no
00:12:16 00:12:19 interest targeting
00:12:17 00:12:21 that's right zero interest just launch
00:12:19 00:12:24 the post engagement ad with the specific
00:12:21 00:12:26 age criteria specific countries and
00:12:24 00:12:29 don't even choose any interest targeting
00:12:26 00:12:31 the facebook pixel is super super smart
00:12:29 00:12:33 it is still going to try to find
00:12:31 00:12:35 those people who would be the most
00:12:33 00:12:39 likely to engage with that ad copy
00:12:35 00:12:39 and like comment share
00:12:50 00:12:54 different subscribe at five dollars per
00:12:53 00:12:55 day
00:12:54 00:12:57 now if you haven't already checked out a
00:12:55 00:12:58 lot of my other facebook ads targeting
00:12:57 00:12:59 videos
00:12:58 00:13:01 i highly recommend that you check them
00:12:59 00:13:02 out because for the audience targeting
00:13:01 00:13:05 you want to be
00:13:02 00:13:06 mixing up flex targeting with narrow
00:13:05 00:13:08 interest targeting
00:13:06 00:13:09 with broad targeting and if you're not
00:13:08 00:13:11 sure what that means again
00:13:09 00:13:12 watching those old videos i have up will
00:13:11 00:13:14 really help you but
00:13:12 00:13:16 start these assets at five dollars a day
00:13:14 00:13:18 you don't have to go crazy with them
00:13:16 00:13:21 and you want to have three to four
00:13:18 00:13:23 different ad copies within each ad set
00:13:21 00:13:24 the main reason why we have so many
00:13:23 00:13:27 different ad copies is because
00:13:24 00:13:28 we want to find that single winning ad
00:13:27 00:13:30 copy
00:13:28 00:13:32 which that specific audience is relating
00:13:30 00:13:34 to the most and the only way we're gonna
00:13:32 00:13:35 find that out is we if we have multiple
00:13:34 00:13:37 ad copies within
00:13:35 00:13:39 each ad set now these three to four
00:13:37 00:13:40 different ones they need to be the same
00:13:39 00:13:43 exact ones in each
00:13:40 00:13:44 ad set so don't have three different
00:13:43 00:13:46 ones and one ad set and then
00:13:44 00:13:48 three another three different ones in
00:13:46 00:13:50 another rat said all of these three to
00:13:48 00:13:50 four should be the same within each ad
00:13:50 00:13:52 set
00:13:50 00:13:53 but the main goal for you with these ad
00:13:52 00:13:54 copies is to play around with the
00:13:53 00:13:57 thumbnails
00:13:54 00:13:58 the video or image ad the and the ad
00:13:57 00:14:01 copy
00:13:58 00:14:03 text itself one by one do not make
00:14:01 00:14:05 all of these changes all at once what i
00:14:03 00:14:06 mean by this is if you plan on changing
00:14:05 00:14:08 the thumbnails
00:14:06 00:14:09 only change the thumbnails for all of
00:14:08 00:14:11 the four ad copies
00:14:09 00:14:13 do not change the thumbnail for one ad
00:14:11 00:14:14 copy and then change the text on the
00:14:13 00:14:16 other one because
00:14:14 00:14:17 you're not gonna know exactly what is
00:14:16 00:14:18 working and what is not working if you
00:14:17 00:14:20 do that
00:14:18 00:14:23 and again our main goal with this is to
00:14:20 00:14:24 find that specific winning ad copy your
00:14:23 00:14:26 audience is liking the most
00:14:24 00:14:27 and get all those likes comments share
00:14:26 00:14:29 so that you can
00:14:27 00:14:31 continue using that on your purchase
00:14:29 00:14:33 campaigns but once you have those post
00:14:31 00:14:34 engagement ads up and this is a very
00:14:33 00:14:38 important step but you
00:14:34 00:14:39 want to be cycling in new ads every four
00:14:38 00:14:40 to 10 days
00:14:39 00:14:42 right now what i've been notiking with
00:14:40 00:14:45 facebook is facebook is really liking
00:14:42 00:14:45 when i'm consistent with the changes i'm
00:14:45 00:14:47 making
00:14:45 00:14:49 to my ad account with the new things i'm
00:14:47 00:14:51 uploading every single day
00:14:49 00:14:53 facebook is really lowering my cost in
00:14:51 00:14:55 general just because i'm doing that
00:14:53 00:14:57 whereas last month where i was a little
00:14:55 00:14:59 bit busy with college
00:14:57 00:15:01 i was not doing that much uploading and
00:14:59 00:15:04 my costs were through the roof
00:15:01 00:15:05 so if you continue cycling new ads every
00:15:04 00:15:07 four to ten days
00:15:05 00:15:09 you are really going to keep your cost
00:15:07 00:15:09 to the bare minimum and that is our end
00:15:09 00:15:11 goal
00:15:09 00:15:13 but a really good thing to do that every
00:15:11 00:15:14 time you cycle in these new ad copies is
00:15:13 00:15:16 to like i mentioned
00:15:14 00:15:18 play around with the thumbnails video
00:15:16 00:15:20 image ads or the text
00:15:18 00:15:22 and you can do this one by one for all
00:15:20 00:15:23 of them but once you have started doing
00:15:22 00:15:24 this you want to really monitor the
00:15:23 00:15:27 impressions
00:15:24 00:15:28 the link clicks add to carts etc
00:15:27 00:15:31 remember our main goal with post
00:15:28 00:15:33 engagement ads is not to get purchases
00:15:31 00:15:36 but to get a lot of link clicks add to
00:15:33 00:15:37 cart etc and if a specific ad copy is
00:15:36 00:15:39 actually getting add to cart
00:15:37 00:15:41 even though we're optimizing for post
00:15:39 00:15:43 engagement that is a really good sign
00:15:41 00:15:45 that you should be using that specific
00:15:43 00:15:48 ad copy within your purchase objective
00:15:45 00:15:50 ad sets so after three to five days look
00:15:48 00:15:52 at which ad copy facebook is spending
00:15:50 00:15:53 the most amount of money on
00:15:52 00:15:55 it should be really clear as to where
00:15:53 00:15:57 facebook is spending a lot of your
00:15:55 00:15:58 budget and look at the kind of link
00:15:57 00:16:00 clicks add to cards
00:15:58 00:16:02 click-through rate that specific ad copy
00:16:00 00:16:03 is getting if it's getting a
00:16:02 00:16:05 click-through rate
00:16:03 00:16:07 of above one percent that is a good sign
00:16:05 00:16:09 and if it even has add to cards
00:16:07 00:16:11 that is a really really good sign but
00:16:09 00:16:13 keep a lookout on any ad copy that is
00:16:11 00:16:14 performing better than the others you
00:16:13 00:16:15 have running
00:16:14 00:16:17 again it should be really clear by
00:16:15 00:16:19 through the three day mark
00:16:17 00:16:20 and you want to create ad sets optimized
00:16:19 00:16:22 for conversions
00:16:20 00:16:23 with those specific ad copies doing
00:16:22 00:16:25 really well
00:16:23 00:16:27 so let's say you have two ad copies
00:16:25 00:16:29 instead of one doing well
00:16:27 00:16:30 i would put all of those two ad copies
00:16:29 00:16:32 within uh
00:16:30 00:16:34 ad set optimize for conversions and
00:16:32 00:16:36 again this is really going to
00:16:34 00:16:38 lower your cost in the end because you
00:16:36 00:16:39 have a lot of likes comments shares so
00:16:38 00:16:41 your conversion rate
00:16:39 00:16:43 increases and also facebook likes it
00:16:41 00:16:44 when you constantly upload new things to
00:16:43 00:16:46 your ad account
00:16:44 00:16:48 every few days but along with that let's
00:16:46 00:16:49 tok about specifically video ads
00:16:48 00:16:51 because i know
00:16:49 00:16:52 a lot of people love using video ads
00:16:51 00:16:54 over anything else
00:16:52 00:16:56 which is not really a good thing by the
00:16:54 00:16:58 way because my first winning product
00:16:56 00:17:00 i actually only used an image ad for it
00:16:58 00:17:02 and it worked the best
00:17:00 00:17:04 and generated over six figures so don't
00:17:02 00:17:06 limit your thinking to just
00:17:04 00:17:08 constantly doing video ads video as
00:17:06 00:17:10 video ads try to broaden your spectrum
00:17:08 00:17:13 test both video ads and images but
00:17:10 00:17:15 in terms of video ads when you do upload
00:17:13 00:17:17 new video ads to your ad account
00:17:15 00:17:18 you want to mostly play around with the
00:17:17 00:17:20 thumbnail first
00:17:18 00:17:21 before you change anything else what
00:17:20 00:17:23 i've personally notiked is if you change
00:17:21 00:17:26 just the thumbnail of a video
00:17:23 00:17:27 and have the same exact add text and the
00:17:26 00:17:30 video itself
00:17:27 00:17:32 your overall cost actually decrease and
00:17:30 00:17:34 your cost per purchase will decrease
00:17:32 00:17:36 as well facebook thinks of this new
00:17:34 00:17:38 thumbnail as a new video in general
00:17:36 00:17:40 and when that happens facebook starts
00:17:38 00:17:42 showing your ad set to the best audience
00:17:40 00:17:44 possible which is
00:17:42 00:17:46 the most likely to convert so every time
00:17:44 00:17:48 you want to change the ad copy up for
00:17:46 00:17:48 your video ads start with the thumbnail
00:17:48 00:17:50 first
00:17:48 00:17:52 and once you do have these few different
00:17:50 00:17:54 thumbnails up and running monitor the ad
00:17:52 00:17:57 on a three-day basis meaning
00:17:54 00:17:58 look at the data for the past three days
00:17:57 00:18:00 if the costs again
00:17:58 00:18:01 start rising after you've uploaded the
00:18:00 00:18:04 new video
00:18:01 00:18:06 after a consecutive amount of days then
00:18:04 00:18:07 you want to upload the same exact video
00:18:06 00:18:09 again but change the thumbnail
00:18:07 00:18:11 one more time and every time i create a
00:18:09 00:18:12 new thumbnail i actually like to create
00:18:11 00:18:14 three different
00:18:12 00:18:15 thumbnails each time just so i can play
00:18:14 00:18:17 around with the thumbnails
00:18:15 00:18:19 see exactly what my audience is like in
00:18:17 00:18:21 the best and i actually like these
00:18:19 00:18:22 videos which i have just uploaded to run
00:18:21 00:18:24 on the ppe
00:18:22 00:18:26 ads which i mentioned in the earlier
00:18:24 00:18:28 slide and you want to keep on repeating
00:18:26 00:18:30 this process until basically the new
00:18:28 00:18:31 thumbnails just stopped working and none
00:18:30 00:18:32 of them are
00:18:31 00:18:35 bringing you any type of results in that
00:18:32 00:18:35 case then i would create a brand new ad
00:18:35 00:18:38 copy
00:18:35 00:18:40 text or the brand new video itself but
00:18:38 00:18:41 as mentioned run these three different
00:18:40 00:18:42 ad copies with the different thumbnails
00:18:41 00:18:44 inside
00:18:42 00:18:45 the post engagement ad see which
00:18:44 00:18:45 thumbnail the audience is liking the
00:18:45 00:18:48 best
00:18:45 00:18:50 and you'll know because facebook spends
00:18:48 00:18:50 most of your budget on that specific ad
00:18:50 00:18:52 copy
00:18:50 00:18:53 and you get the highest amount of link
00:18:52 00:18:56 clicks add to cart etc
00:18:53 00:18:57 but once you do notike that put that ad
00:18:56 00:18:59 inside the ad set
00:18:57 00:19:00 optimize for conversions and that should
00:18:59 00:19:02 really lower your cost again
00:19:00 00:19:04 one more thing regarding video ads is
00:19:02 00:19:06 you want to limit the amount of text you
00:19:04 00:19:08 have on the thumbnail itself
00:19:06 00:19:10 i see a lot of people have a headline at
00:19:08 00:19:11 the very top and while that may be a
00:19:10 00:19:13 good thing in the video itself
00:19:11 00:19:15 for the thumbnail it actually lowers
00:19:13 00:19:17 your chances of getting that specific
00:19:15 00:19:18 video shown to a high quality of
00:19:17 00:19:19 audience
00:19:18 00:19:22 and i'm still doing a bit research as to
00:19:19 00:19:22 why this happens but facebook likes it
00:19:22 00:19:24 when
00:19:22 00:19:26 there's very little to no text on the
00:19:24 00:19:28 thumbnail but if you do have text make
00:19:26 00:19:29 sure it is in one of the top
00:19:28 00:19:31 four corners it could be in the left
00:19:29 00:19:32 corner right corner bottom left or
00:19:31 00:19:33 bottom right
00:19:32 00:19:35 but make sure it is in one of the
00:19:33 00:19:37 corners or not in the middle and what
00:19:35 00:19:38 i've been notiking is if you have more
00:19:37 00:19:40 text on the thumbnail you're gonna have
00:19:38 00:19:44 a higher chance of getting a much much
00:19:40 00:19:45 lower reach with that specific video and
00:19:44 00:19:47 that lower reach is actually going to
00:19:45 00:19:49 cost you more in the end
00:19:47 00:19:50 so again limit the text you have on the
00:19:49 00:19:52 thumbnail but
00:19:50 00:19:55 along with that one thing you want to be
00:19:52 00:19:56 doing is testing out new placements i
00:19:55 00:19:58 don't know why it is so common just to
00:19:56 00:19:59 stik to facebook feeds or instagram
00:19:58 00:20:00 feeds
00:19:59 00:20:02 when you have so many different
00:20:00 00:20:04 placements available people are still
00:20:02 00:20:06 scared to test the auto placements when
00:20:04 00:20:08 i personally have found the best amount
00:20:06 00:20:10 of results with auto placements
00:20:08 00:20:12 but you have to understand facebook has
00:20:10 00:20:14 given you the option of testing
00:20:12 00:20:15 on a bunch of different placements one
00:20:14 00:20:17 of the top ones which i'm currently
00:20:15 00:20:17 getting the best amount of results with
00:20:17 00:20:20 is
00:20:17 00:20:22 instagram story whatsapp and of course
00:20:20 00:20:24 the infamous auto placements
00:20:22 00:20:25 i say infamous because people used to
00:20:24 00:20:27 avoid it like the plague
00:20:25 00:20:29 but i've been using it for the past few
00:20:27 00:20:30 months and i can't tell you
00:20:29 00:20:32 what kind of amazing results i've been
00:20:30 00:20:34 getting but what you want to be doing
00:20:32 00:20:36 with this new placement is create
00:20:34 00:20:37 new ad copies for each specific
00:20:36 00:20:39 placement so
00:20:37 00:20:40 for instagram stories the dimensions are
00:20:39 00:20:42 much different
00:20:40 00:20:44 than those for facebook feeds or
00:20:42 00:20:46 instagram feeds on facebook and
00:20:44 00:20:46 instagram feeds you can have a square
00:20:46 00:20:48 video
00:20:46 00:20:50 or square image but on the instagram
00:20:48 00:20:51 story placement you need to have a
00:20:50 00:20:53 vertikal video so
00:20:51 00:20:55 do check that out exactly which
00:20:53 00:20:57 dimensions you need for each
00:20:55 00:20:59 placement but make an ad copy related to
00:20:57 00:21:00 that specific placement and test it out
00:20:59 00:21:02 on these different placements
00:21:00 00:21:04 again you're not going to get the best
00:21:02 00:21:05 results on every single placement but
00:21:04 00:21:07 you'll start to notike
00:21:05 00:21:09 that instagram story may give you better
00:21:07 00:21:10 results in whatsapp or whatsapp may give
00:21:09 00:21:12 you better results than
00:21:10 00:21:14 instagram but you're not going to find
00:21:12 00:21:15 that until you test but based on my own
00:21:14 00:21:16 previous experience what i've been
00:21:15 00:21:18 finding
00:21:16 00:21:19 is on instagram story video ads have
00:21:18 00:21:22 been working the best
00:21:19 00:21:23 while on the auto placement feature both
00:21:22 00:21:25 video ads and image ads have been
00:21:23 00:21:27 working the best you have to test so you
00:21:25 00:21:28 can really understand what is working
00:21:27 00:21:30 the best for your ad account
00:21:28 00:21:31 again something that works for me may
00:21:30 00:21:34 not always work for you
00:21:31 00:21:35 and in the case of whatsapp placement
00:21:34 00:21:36 image ads have actually been working the
00:21:35 00:21:38 best for me
00:21:36 00:21:40 but you want to be testing both video
00:21:38 00:21:43 and image as if your product requires
00:21:40 00:21:45 any type of demonstration and once you
00:21:43 00:21:47 have those ads running monitor the
00:21:45 00:21:48 results for three to seven days
00:21:47 00:21:50 when you do find out a specific
00:21:48 00:21:51 placement that is bringing you killer
00:21:50 00:21:54 results
00:21:51 00:21:55 go all in don't think oh maybe i should
00:21:54 00:21:57 run some instagram story ads even though
00:21:55 00:21:58 it doesn't even bring me any type of
00:21:57 00:22:00 sales maybe you'll start bringing me
00:21:58 00:22:02 sales in the future
00:22:00 00:22:04 don't think like that you want to go all
00:22:02 00:22:06 in with whatever is bringing you results
00:22:04 00:22:08 and when that stops bringing you results
00:22:06 00:22:10 that's when you want to diversify
00:22:08 00:22:11 and try out the other placements but
00:22:10 00:22:13 spreading out your ads
00:22:11 00:22:15 across these different placements is
00:22:13 00:22:16 really going to lower your ad cost in
00:22:15 00:22:18 general and help you
00:22:16 00:22:26 keep on getting more profits long term
00:22:18 00:22:27 with your specific winning product
00:22:26 00:22:29 all right guys so as i had already
00:22:27 00:22:31 mentioned it's really common for
00:22:29 00:22:32 facebook ad costs to increase as the
00:22:31 00:22:34 quarter comes to an end and
00:22:32 00:22:36 the main reason for this increase in
00:22:34 00:22:37 cost is that as the quarter comes to an
00:22:36 00:22:38 end
00:22:37 00:22:41 big marketing companies that have
00:22:38 00:22:41 businesses that advertise on facebook
00:22:41 00:22:44 start
00:22:41 00:22:45 dumping their advertising budget all at
00:22:44 00:22:47 the end of the quarter because
00:22:45 00:22:49 what these companies do is unlike us
00:22:47 00:22:51 they have specific budgets
00:22:49 00:22:53 for each month that they want to get rid
00:22:51 00:22:55 of and basically if there is any type of
00:22:53 00:22:57 budget left over during the end of the
00:22:55 00:22:59 month they start just
00:22:57 00:23:00 pumping out facebook ads so let's write
00:22:59 00:23:02 down the reason for
00:23:00 00:23:03 this situation why is this even
00:23:02 00:23:07 happening so big
00:23:03 00:23:10 marketing companies companies
00:23:07 00:23:12 start pumping pum png
00:23:10 00:23:14 facebook ads and this brings an
00:23:12 00:23:17 increased amount of cpms
00:23:14 00:23:19 cpcs and just pumps up the overall cost
00:23:17 00:23:21 of everything and this can be an overall
00:23:19 00:23:23 problem for small marketers like us who
00:23:21 00:23:24 may not have as much of a budget to
00:23:23 00:23:26 spend on facebook ads
00:23:24 00:23:28 and our conversion value ends up getting
00:23:26 00:23:31 affected tremendous
00:23:28 00:23:31 but honestly to battle these facebook ad
00:23:31 00:23:33 costs
00:23:31 00:23:35 there are actually really simple ways to
00:23:33 00:23:38 tackle them and make sure that you
00:23:35 00:23:39 end up profitable or break even at the
00:23:38 00:23:41 end of the day and
00:23:39 00:23:43 unfortunately one of these solutions is
00:23:41 00:23:46 not completely stopping facebook ads
00:23:43 00:23:48 in total for the entire month but what
00:23:46 00:23:50 you can do during this time and it is
00:23:48 00:23:51 also one of the solutions right let's
00:23:50 00:23:55 write that down so
00:23:51 00:23:59 solutions and i spelled that wrong
00:23:55 00:24:01 t-i-o-n-s and this first solution oh i
00:23:59 00:24:04 spelled that wrong again i am so sorry
00:24:01 00:24:04 but the first solution is starting to
00:24:04 00:24:07 rely
00:24:04 00:24:09 more on organic traffic so let's write
00:24:07 00:24:13 that down implement
00:24:09 00:24:14 organic traffic what this basically is
00:24:13 00:24:16 is doing good
00:24:14 00:24:17 seo for your website and this is
00:24:16 00:24:19 actually really easy you can have
00:24:17 00:24:20 someone from fiverr.com do it for you
00:24:19 00:24:23 for five dollars
00:24:20 00:24:25 it's a basic setup and they do basic seo
00:24:23 00:24:26 for your website just five dollars
00:24:25 00:24:28 but this is something that needs to be
00:24:26 00:24:30 implemented over time and
00:24:28 00:24:32 it brings results over time it's not
00:24:30 00:24:34 something that's sudden like ads
00:24:32 00:24:36 but this is something that's working the
00:24:34 00:24:38 best for my shopify store
00:24:36 00:24:40 because just this friday one of my
00:24:38 00:24:42 shopify stores had a lot of
00:24:40 00:24:44 changing profit margins and a lot of
00:24:42 00:24:44 fluctuations so what i did was i was
00:24:44 00:24:46 like
00:24:44 00:24:48 that's it i'm done with facebook's
00:24:46 00:24:48 i just want to take this
00:24:48 00:24:50 weekend off
00:24:48 00:24:52 from facebook ads so what i did on
00:24:50 00:24:54 friday is completely shut off
00:24:52 00:24:56 all the ads for that specific store and
00:24:54 00:24:58 only leave retargeting ads up and
00:24:56 00:24:59 running to my surprise on the next day
00:24:58 00:25:01 which is today
00:24:59 00:25:03 i actually made more sales than i do
00:25:01 00:25:04 with ads running for that website which
00:25:03 00:25:06 is
00:25:04 00:25:08 really really weird but i'll take it and
00:25:06 00:25:10 also because none of my ads except the
00:25:08 00:25:11 retargeting ads are running my profit
00:25:10 00:25:14 margin was like 40
00:25:11 00:25:16 and the main reason why i'm still making
00:25:14 00:25:18 sales after having no ads at all running
00:25:16 00:25:19 is because of the tremendous amount of
00:25:18 00:25:22 work i put into
00:25:19 00:25:23 the seo in the beginning so let's write
00:25:22 00:25:25 all of this down so
00:25:23 00:25:27 implement organic traffic and what i
00:25:25 00:25:28 mean by this seo in addition to seo you
00:25:27 00:25:30 want
00:25:28 00:25:32 to have email flows up and running and
00:25:30 00:25:35 also be sending out emails at least
00:25:32 00:25:36 once or twice a week so emails a large
00:25:35 00:25:38 percent of the
00:25:36 00:25:40 sales come from emails and it's really
00:25:38 00:25:42 important to have that set up
00:25:40 00:25:43 but the third thing that comes along
00:25:42 00:25:45 with these two things
00:25:43 00:25:47 is you need to have some type of rewards
00:25:45 00:25:48 program or affiliate program on your
00:25:47 00:25:50 website
00:25:48 00:25:51 and this could be added on later on in
00:25:50 00:25:53 your journey when you actually had
00:25:51 00:25:56 your first winning product but let's
00:25:53 00:26:00 write this down so affiliate
00:25:56 00:26:02 l-i-a-t-e slash rewards program
00:26:00 00:26:03 and they also spell affiliate wrong but
00:26:02 00:26:06 what these two things do
00:26:03 00:26:08 is that they motivate your customers to
00:26:06 00:26:10 go ahead and invite their friends or
00:26:08 00:26:12 family members to the website because
00:26:10 00:26:13 with these programs they're getting
00:26:12 00:26:15 something in return for affiliate
00:26:13 00:26:16 they're either getting cash back and for
00:26:15 00:26:17 a rewards program they're getting
00:26:16 00:26:19 coupons for
00:26:17 00:26:21 referring other people and the person
00:26:19 00:26:23 they referred also get coupons i had
00:26:21 00:26:25 made a video on the apps that i use for
00:26:23 00:26:27 my shopify store and the two apps that i
00:26:25 00:26:29 use for affiliate and reverse program
00:26:27 00:26:30 are also mentioned in that video again
00:26:29 00:26:31 the link should have popped up in the
00:26:30 00:26:33 top right but
00:26:31 00:26:35 these three ideas over here are very
00:26:33 00:26:36 simple solutions that are really
00:26:35 00:26:38 effective
00:26:36 00:26:40 when problems like these occur where the
00:26:38 00:26:42 facebook ad cost starts to rise
00:26:40 00:26:44 and you're just not making any kinds of
00:26:42 00:26:44 profit from your store another thing
00:26:44 00:26:47 that is
00:26:44 00:26:49 one of the solutions for this problem is
00:26:47 00:26:52 simply expanding onto other
00:26:49 00:26:53 platforms so by platforms i mean
00:26:52 00:26:56 advertising
00:26:53 00:26:57 platforms so expanding on to other ad
00:26:56 00:26:59 platforms
00:26:57 00:27:01 i have some videos on how to get organic
00:26:59 00:27:03 traffic from pinterest and also videos
00:27:01 00:27:05 on how to do reddit ads so they may be
00:27:03 00:27:07 of use to you if you're looking to
00:27:05 00:27:09 really combine other advertising
00:27:07 00:27:11 platforms into a shopify store
00:27:09 00:27:13 to make an overall brand as a whole
00:27:11 00:27:15 because honestly in 2018
00:27:13 00:27:17 just relying on facebook ads is going to
00:27:15 00:27:19 be a huge mistake drop shipping has
00:27:17 00:27:21 changed tremendously and one of the
00:27:19 00:27:22 things that has basically become
00:27:21 00:27:25 required is that you
00:27:22 00:27:27 expand onto other platforms and not just
00:27:25 00:27:29 use facebook ads because let's face it
00:27:27 00:27:31 everything's been fluctuating the last
00:27:29 00:27:32 few months and it's been going crazy so
00:27:31 00:27:34 unless you're fine with dealing with all
00:27:32 00:27:35 these fluctuations and basically having
00:27:34 00:27:37 profit
00:27:35 00:27:38 one day while having a loss the very
00:27:37 00:27:41 next i think it's really
00:27:38 00:27:42 beneficial if you go ahead and start
00:27:41 00:27:45 learning about other platforms
00:27:42 00:27:47 and the third and final solution i have
00:27:45 00:27:48 for you guys during these months
00:27:47 00:27:50 and this could actually be done in any
00:27:48 00:27:52 other month is using
00:27:50 00:27:54 other platforms to sell on beside
00:27:52 00:27:55 shopify if you guys have been following
00:27:54 00:27:57 me from the very beginning
00:27:55 00:27:58 you guys know that i used to do ebay
00:27:57 00:28:00 drop shipping in the earliers
00:27:58 00:28:03 which basically gave me enough capital
00:28:00 00:28:04 to start my own shopify store and that
00:28:03 00:28:06 is exactly what i would recommend if
00:28:04 00:28:07 you're finding it difficult to
00:28:06 00:28:09 keep on running your shopify store due
00:28:07 00:28:12 to the increasing facebook ad cost so
00:28:09 00:28:14 let's write that solution down as well
00:28:12 00:28:17 so selling on other platforms
00:28:14 00:28:19 other platforms and to name a few there
00:28:17 00:28:22 are ebay
00:28:19 00:28:24 amazon wish.com
00:28:22 00:28:26 or etsy if you do any kind of
00:28:24 00:28:28 handcrafting stuff
00:28:26 00:28:30 but guys overall there is no way out of
00:28:28 00:28:32 dealing with this facebook ads
00:28:30 00:28:34 you're going to have to continue trying
00:28:32 00:28:34 to test products because if you stop
00:28:34 00:28:37 testing
00:28:34 00:28:38 your pixel gets affected within seven
00:28:37 00:28:40 days so
00:28:38 00:28:41 after seven days it becomes kind of idle
00:28:40 00:28:45 you may end up losing the data that it
00:28:41 00:28:45 has already gathered from previous tests
00:28:49 00:28:52 moving on to google eyes now with google
00:28:51 00:28:54 ads it's a completely different
00:28:52 00:28:57 game simply because google runs on
00:28:54 00:28:57 different metrics compared to facebook
00:28:57 00:28:59 with
00:28:57 00:29:01 google you have to be focusing on things
00:28:59 00:29:02 like the images the search engine
00:29:01 00:29:04 optimization
00:29:02 00:29:05 relevance of your products etc and some
00:29:04 00:29:07 of these things do also apply to
00:29:05 00:29:08 facebook but overall it is sort of a
00:29:07 00:29:10 different strategy
00:29:08 00:29:12 number one thing you want to be doing if
00:29:10 00:29:15 you're trying to lower those
00:29:12 00:29:16 costs is to have higher quality images
00:29:15 00:29:19 especially the first image
00:29:16 00:29:20 which everybody sees on your ads or also
00:29:19 00:29:22 the variant images because
00:29:20 00:29:24 with higher quality images what you're
00:29:22 00:29:24 going to notike is that you're going to
00:29:24 00:29:27 get
00:29:24 00:29:28 an overall increased ctr for those ads
00:29:27 00:29:31 and for those products
00:29:28 00:29:32 when you have an increased ctr your cpc
00:29:31 00:29:33 is going to go down and in my own
00:29:32 00:29:35 experience
00:29:33 00:29:37 i've notiked that every time my ctr has
00:29:35 00:29:40 gone up while my cpc has gone down
00:29:37 00:29:42 my cost per purchase has lowered and my
00:29:40 00:29:43 roast has increased and that is one of
00:29:42 00:29:45 the biggest things you can do in order
00:29:43 00:29:47 to increase your overall profitability
00:29:45 00:29:49 for your store but in addition you want
00:29:47 00:29:51 to be making sure that you're doing
00:29:49 00:29:53 proper search engine optimization
00:29:51 00:29:54 for your titles and product descriptions
00:29:53 00:29:56 and the product images without
00:29:54 00:29:58 proper seo tikniques you will not be
00:29:56 00:29:59 able to achieve the results that you
00:29:58 00:30:01 want with google
00:29:59 00:30:02 because these words that you use which
00:30:01 00:30:04 are search engine optimized
00:30:02 00:30:06 are basically interests that you're
00:30:04 00:30:07 giving to google to go
00:30:06 00:30:09 target with google shopping ads
00:30:07 00:30:11 generally you will notike that you're
00:30:09 00:30:13 not able to put any interest directly
00:30:11 00:30:15 like you would with facebook to target
00:30:13 00:30:17 and these search engine optimized
00:30:15 00:30:18 words are the words which acts as
00:30:17 00:30:20 interest so that is why
00:30:18 00:30:22 you want to always be focusing on proper
00:30:20 00:30:23 seo tikniques
00:30:22 00:30:25 when it comes to selling on google ads
00:30:23 00:30:25 but this brings me to the third point
00:30:25 00:30:27 which is
00:30:25 00:30:29 simply increasing the selling cost of
00:30:27 00:30:30 your products now this is going to lower
00:30:29 00:30:31 the overall cost of your advertising
00:30:30 00:30:32 because
00:30:31 00:30:34 you're going to be making more sales
00:30:32 00:30:34 with the same amount of advertising
00:30:34 00:30:36 spend
00:30:34 00:30:38 so overall that is going to be similar
00:30:36 00:30:40 to just lowering your advertising spend
00:30:38 00:30:42 in general and what i've personally
00:30:40 00:30:43 notiked with google ads is that it takes
00:30:42 00:30:45 the same amount of effort maybe
00:30:43 00:30:48 sometimes even the same amount of
00:30:45 00:30:50 ad spend to get sales with a high tiket
00:30:48 00:30:51 product compared to a low tiket product
00:30:50 00:30:53 and that is definitely a benefit when it
00:30:51 00:30:54 comes to google it so you want to be
00:30:53 00:30:56 putting in the work trying to
00:30:54 00:30:58 make sure that you find those high
00:30:56 00:30:58 tiket products i've made tons of videos
00:30:58 00:31:00 on this
00:30:58 00:31:01 on my channel which you can check out
00:31:00 00:31:02 i'll leave the link for that google ads
00:31:01 00:31:03 playlist
00:31:02 00:31:05 in the description below but this brings
00:31:03 00:31:07 me to the fourth point and that is
00:31:05 00:31:08 relevance now with facebook you also
00:31:07 00:31:11 need to be relevant making sure your
00:31:08 00:31:12 interests are relevant to your products
00:31:11 00:31:14 with google it's a little bit different
00:31:12 00:31:15 you want to make sure that the search
00:31:14 00:31:18 engine optimized keywords
00:31:15 00:31:20 are relevant to your product meaning if
00:31:18 00:31:21 you're trying to sell a cat necklace
00:31:20 00:31:23 make sure you don't mention the keyword
00:31:21 00:31:24 dog necklace anywhere in your
00:31:23 00:31:26 description because then
00:31:24 00:31:28 google is going to mark that as a search
00:31:26 00:31:29 engine optimized keyword
00:31:28 00:31:31 it's going to try and rank you for that
00:31:29 00:31:33 keyword which you obviously don't want
00:31:31 00:31:35 because it is not relevant to what
00:31:33 00:31:36 you're trying to sell so make sure
00:31:35 00:31:37 that your search engine optimized
00:31:36 00:31:39 keywords are relevant to what you're
00:31:37 00:31:41 selling and your images and everything
00:31:39 00:31:43 also matches along with that but
00:31:41 00:31:45 that brings me to my last point and that
00:31:43 00:31:46 is simply give more control to google if
00:31:45 00:31:48 you want to lower
00:31:46 00:31:49 your overall cost you can do that by
00:31:48 00:31:50 simply starting a smart shopping
00:31:49 00:31:52 campaign
00:31:50 00:31:53 i'd normally recommend this after having
00:31:52 00:31:55 50 to 100 sales
00:31:53 00:31:56 with a google shopping campaign in
00:31:55 00:31:58 general if you don't have that
00:31:56 00:32:00 do not start a smart shopping campaign
00:31:58 00:32:01 because smart shopping campus are very
00:32:00 00:32:03 smart but they need data
00:32:01 00:32:04 to work and the reason why they're so
00:32:03 00:32:06 smart is because once you have enough
00:32:04 00:32:08 data once you have enough
00:32:06 00:32:10 conversion history google then starts
00:32:08 00:32:12 going out and doing its own tricks
00:32:10 00:32:13 and trying to find new sales at a lower
00:32:12 00:32:15 cost overall so
00:32:13 00:32:16 you won't be setting any types of bids
00:32:15 00:32:17 you won't be having much control over
00:32:16 00:32:18 the campaign
00:32:17 00:32:20 that is simply because google is now
00:32:18 00:32:22 taking things in its own control
00:32:20 00:32:23 and trying to minimize the cost
00:32:22 00:32:25 completely in my experience
00:32:23 00:32:27 smart shopping campaigns have worked
00:32:25 00:32:28 wonders but they do definitely require a
00:32:27 00:32:30 lot of patience
00:32:28 00:32:31 and time but this is exactly how you
00:32:30 00:32:33 reduce costs when it comes to the two
00:32:31 00:32:34 main advertising platforms
00:32:33 00:32:36 you can of course apply these same
00:32:34 00:32:38 strategies on other advertising
00:32:36 00:32:39 platforms as well but if you find any
00:32:38 00:32:41 type of value in this video
00:32:39 00:32:42 smash that like button and smash that
00:32:41 00:32:44 subscribe button i'll see you guys next
00:32:42 00:32:44 time