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Unleash the Power of Facebook Carousel Posts in 2022!

Published on: November 20 2023 by Saenz Digital

Unleash the Power of Facebook Carousel Posts in 2022!

Table of Contents

  1. Introduction
  2. Creating a Carousel Post on Facebook Business Page
  3. Using Publishing Tools for Carousel Post Creation
  4. Switching to Classic Post Creation Tool
  5. Adding Images to the Carousel Post
  6. Editing the Carousel Post
  7. Sharing the Carousel Post on Facebook Page
  8. Common Questions and Concerns
    1. Can You Boost or Promote a Carousel Post?
    2. Can You Create a Carousel Post Without a Link?
    3. Can You Remove the End Card in a Carousel Post?
    4. Can You Create a Carousel Post on Android or Mobile Phone?
    5. What is the Limit on the Number of Images in a Carousel Post?

How to Create a Carousel Post on Your Facebook Business Page

Facebook provides a feature called Carousel Post that allows you to showcase multiple images or cards in a single post. In this article, we will guide you through the process of creating a carousel post on your Facebook business page, along with addressing some common questions and concerns associated with it.

Creating a Carousel Post on Facebook Business Page

To create a carousel post in 2022, you need to use the Publishing Tools feature on your Facebook business page. Unlike before, where you could directly create a post with images or a link, Facebook now requires you to access Publishing Tools. To access Publishing Tools, click on the "Publishing Tools" option either from the post creation window or the left-hand pane.

Using Publishing Tools for Carousel Post Creation

Once you are in Publishing Tools, you will see a post section where you can click on "Create Post." This will open an interface where you can start creating your carousel post. It's worth noting that depending on how your Facebook page is set up, you may need to switch to the "Classic Post Creation" tool to create a carousel post.

Switching to Classic Post Creation Tool

If you find yourself in the new post creation screen, which doesn't support carousel posts, you can switch to the classic post creation tool. Simply click on the gear icon located at the bottom left corner of the screen and select the "Classic Post Creation Tool." This will allow you to create a carousel post using the traditional interface.

Adding Images to the Carousel Post

Once you are in the classic post creation tool, you can start adding images to your carousel post. By pasting the URL of your website or landing page, Facebook will fetch the available images linked to that page. You can delete unwanted images and rearrange the order of the carousel cards. Additionally, you can now upload images from your computer by clicking the "+" sign.

Editing the Carousel Post

After adding images to your carousel post, you can customize each card by changing the destination URL or header text. Each carousel card can have a separate link and unique header text. You can make these adjustments as per your preference.

Sharing the Carousel Post on Facebook Page

Once you have created and customized your carousel post, you can share it on your Facebook business page. After posting, you can refresh the page to view the carousel post. Users can then scroll through the images and click on each card to visit the respective URL associated with it.

Common Questions and Concerns

Can You Boost or Promote a Carousel Post?

No, you cannot directly boost or promote a carousel post on your Facebook page. If you want to create a carousel post as an ad, you need to use Facebook Ads Manager and allocate an ad budget to it. The boost button, if available, will not work for carousel posts.

Can You Create a Carousel Post Without a Link?

No, currently, you cannot create a carousel post without a link. When using the method described above, you need to tie a URL to each carousel card. Leaving it blank is not possible.

Can You Remove the End Card in a Carousel Post?

Unfortunately, you cannot remove the end card that displays your Facebook business page profile picture in an organic carousel post. This feature is only available when creating ads.

Can You Create a Carousel Post on Android or Mobile Phone?

The ability to create a carousel post on an Android device or mobile phone may vary. It is recommended to try creating one and see if it works. However, the process described here is primarily focused on desktop usage.

What is the Limit on the Number of Images in a Carousel Post?

The maximum number of images you can include in a carousel post depends on Facebook's limitations. Typically, it allows for a limited number, such as six or ten images. If you want to create a carousel with an unlimited number of images, you need to create an ad and tie it to a Facebook catalog.

In conclusion, with the help of Publishing Tools, you can create engaging carousel posts on your Facebook business page. Although there are some limitations and considerations, carousel posts provide a visually appealing way to showcase multiple images or cards to your audience. Experiment with this feature to drive more engagement and convey your message effectively.

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