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Unlock Facebook Advertising Restrictions with These Expert Tips!

Published on: November 17 2023 by Dan Henry

Unlock Facebook Advertising Restrictions with These Expert Tips!

Table of Contents:

  1. Introduction
  2. Understanding the Facebook Advertising Ban
  3. Creating a New Facebook Profile
  4. Waiting and Building the Profile
  5. Creating a Personal Ad Account
  6. Running a Low Budget Campaign
  7. Unlocking the Ability to Create a Business Manager
  8. Creating and Managing Assets
  9. Setting up Retargeting Campaigns
  10. Running Cold Ads
  11. Scaling Up and Getting Back on Track
  12. Conclusion

Introduction

Getting banned from advertising on Facebook is a nightmare for any marketer or business owner. It can lead to loss of revenue, a decline in customer acquisition, and a setback in overall growth. However, there is a way to overcome this setback and get your ads back up and running. In this article, we will guide you through the process of recovering from a Facebook ad ban and provide you with the steps you need to take to regain access to Facebook advertising.

Understanding the Facebook Advertising Ban

Facebook bans on advertising can be a result of violating their advertising policies and guidelines. When you receive a message stating that your advertising access is restricted, it means that you are no longer allowed to use Facebook products to advertise. This includes running ads, managing ads or assets, and creating new ads or business accounts. Understanding why you received the ban and learning about compliance is the first step towards resolving the issue and preventing it from happening again.

Creating a New Facebook Profile

To start the process of recovering from a Facebook ad ban, it is recommended to create a brand new Facebook profile. This profile should be used solely for accessing and managing ads related to your business. It is crucial to ensure that this profile is created from a new device, preferably a brand new computer. This helps eliminate any connection to your previous accounts and reduces the risk of triggering any restrictions or bans.

Waiting and Building the Profile

After creating your new Facebook profile, it is important to build it up and make it look like a normal profile. Add friends, upload pictures, and engage in normal Facebook activities. It is advised to wait at least three days before proceeding to the next step. This waiting period helps establish some level of credibility and activity on your profile.

Creating a Personal Ad Account

Once the waiting period is over, you can proceed to create a personal ad account. This account will be used for running ads related to your business. Connect your personal Facebook profile as an admin to your business page to create a seamless connection. It is recommended to start with a low budget campaign, such as $5 to $10 per day. This initial campaign helps trigger some spending on your ad account, which will be crucial in the next step.

Running a Low Budget Campaign

To unlock the ability to create a business manager, it is important to run the personal ad account for at least one week, ensuring it has hit two charges on your card. Facebook typically has a limit of $25 per charge, and once you have hit this amount twice, it should unlock the option to create a business manager. This low-budget campaign is crucial in establishing some spending history on your new profile.

Unlocking the Ability to Create a Business Manager

With your personal ad account established, and the required spending limit reached, you can now create a business manager. This step is essential for managing multiple ad accounts and assets related to your business. Once you have created the business manager, start by creating the necessary assets such as a Facebook pixel, custom conversions, and custom audiences.

Creating and Managing Assets

Creating assets such as a Facebook pixel and setting up custom conversions and audiences is crucial in building up your advertising capabilities. Since your previous pixel data would be restricted, starting fresh with a new pixel and letting it generate data from your funnels, landing pages, and website is essential. Additionally, upload your email lists and utilize them to create custom audiences and lookalike audiences for better targeting.

Setting up Retargeting Campaigns

Implementing retargeting campaigns should be a priority after establishing your assets. Retargeting campaigns are more effective and cost-efficient in converting potential customers who have already shown interest in your business. Start by running abandoned cart ads and other retargeting ads to capitalize on existing traffic and maximize conversions. It is important to regularly evaluate and tweak your ads to ensure compliance and optimal performance.

Running Cold Ads

Once your retargeting campaigns are set up and running successfully, it is time to start running cold ads to reach new audiences. Gradually increase your daily ad spend and continuously monitor the performance of your ads. Make sure to create compliant ads, make changes to your landing pages if needed, and diversify your ad creatives to appeal to a wider audience. Scaling up your ad spend gradually over time will help maintain compliance and ensure sustainable growth.

Scaling Up and Getting Back on Track

Over a period of several weeks, gradually increase your ad spend and diversify your cold ad campaigns. As you gain momentum and confidence in your new Facebook profile and ad account, you can increase your daily ad spend to a few hundred dollars. Monitor the performance of your ads, make necessary adjustments, and continue building your business manager and assets. With persistence and compliance, you will regain control of your advertising and steadily grow your business.

Conclusion

Recovering from a Facebook ad ban is a challenging process, but it is not impossible. By following the steps outlined in this article and prioritizing compliance, you can successfully regain access to Facebook advertising and continue growing your business. Remember to always stay updated with Facebook's policies and guidelines, and make necessary adjustments to ensure long-term success and sustainability.

Highlights:

  • Recovering from a Facebook ad ban is possible with the right steps and compliance.
  • Creating a new Facebook profile and personal ad account helps establish a fresh start.
  • Building assets such as a Facebook pixel and custom audiences is crucial for targeted advertising.
  • Implementing retargeting campaigns and gradually running cold ads leads to sustainable growth.
  • Regular monitoring and adjustments are important for compliance and optimal ad performance.

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