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Unlock the Power of Instagram with the Messenger API

Published on: November 20 2023 by Meta Developers

Unlock the Power of Instagram with the Messenger API

Table of Contents

  1. Introduction
  2. Setting Up Instagram Messaging API
    • 2.1 Instagram Professional Account
    • 2.2 Facebook Page
    • 2.3 Meta Developer Account
    • 2.4 Creating the App
    • 2.5 Enabling Permissions
  3. Generating Page Access Token
    • 3.1 Using Graph API Explorer
    • 3.2 Verifying Permissions
    • 3.3 Connecting Instagram Account
  4. Setting Up Webhook
    • 4.1 Configuring Webhook
    • 4.2 Deploying Sample Code
    • 4.3 Subscribing to Messages
  5. Utilizing Instagram Stories
    • 5.1 Engaging with Community
    • 5.2 Hosting Giveaways
    • 5.3 Automation with Hashtags
  6. Sending Business Messages
    • 6.1 Using Send API
    • 6.2 Responding to User Interactions
  7. Enhancements to Instagram Messaging API
    • 7.1 Increased Send API Rate Limit
    • 7.2 Leveraging Additional Features
  8. Building Conversational Commerce
  9. Conclusion

Setting Up Instagram Messaging API

To send your first business message on Instagram using the Instagram Messaging API, you need to have an Instagram Professional account linked to a Facebook Page. Start by creating an app in your Meta Developer account, ensuring you have the necessary permissions enabled. For test mode, standard access to three permissions is required: instagram_basic, instagram_manage_messages, and pages_manage_metadata. If you're building an app for public launch or for other clients, advanced access to these permissions is needed. Configuring Facebook login allows the client to grant necessary permissions. Otherwise, you can use the Graph API Explorer to generate a page access token. Once set up, you can check if the permissions are correctly configured by calling the Instagram Conversation API.

Utilizing Instagram Stories

Instagram Stories offer a lightweight and interactive way for businesses to engage with their community. By inviting customers to ask specific questions, participate in giveaways, and create excitement about upcoming launches, businesses can drive pre-orders and build brand loyalty. For example, a business like Original Coast Clothing can host a 24-hour giveaway by asking followers to reply with the hashtag #occgift. The app can then automate responses using the Send API, sending a set message to participants. This enables businesses to interact with their followers and increase brand engagement.

Enhancements to Instagram Messaging API

To improve the user experience, Instagram has increased the Send API rate limit to a hundred API calls per second for each Instagram Professional Account. This update benefits high-volume use cases such as private replies on Instagram Live, Giveaway Posts, and flash sales. Businesses can leverage features like Persistent Menu, Icebreakers, Quick Replies, Templates, and Handover Protocol to create a more engaging messaging experience.

Conclusion

With the Instagram Messaging API, businesses can easily send and automate messages on Instagram, empowering them to connect with their community and drive sales. By utilizing features such as Instagram Stories and the Send API, businesses can build a conversational commerce experience that enhances customer satisfaction and boosts brand loyalty. As Instagram continues to enhance its messaging capabilities, businesses have more opportunities to leverage the platform for growth and success.

Highlights

  • Setting up the Instagram Messaging API requires an Instagram Professional account, a connected Facebook Page, and a registered app with the necessary permissions.
  • Utilizing Instagram Stories allows businesses to engage with their community and drive pre-orders through giveaways and interactive features.
  • The Send API enables businesses to automate responses and send messages to participants.
  • Enhancements to the Instagram Messaging API, including an increased Send API rate limit, provide opportunities for businesses to improve the user experience and drive engagement.
  • Building a conversational commerce experience on Instagram can help businesses connect with their customers and boost sales.

FAQ

Q: How do I set up the Instagram Messaging API? A: To set up the Instagram Messaging API, you need an Instagram Professional account, a connected Facebook Page, and a registered app with the necessary permissions. Detailed instructions are provided in the article.

Q: Can I automate responses to Instagram Stories? A: Yes, businesses can automate responses to Instagram Stories using the Send API. By identifying specific hashtags associated with giveaways, businesses can send pre-set messages to participants.

Q: What enhancements have been made to the Instagram Messaging API? A: The Instagram Messaging API now has an increased Send API rate limit, allowing for a hundred API calls per second for each Instagram Professional account. This enhancement benefits high-volume use cases and improves the user experience.

Q: How can I build a conversational commerce experience on Instagram? A: Businesses can leverage features like Persistent Menu, Icebreakers, Quick Replies, Templates, and Handover Protocol to create a rich and engaging messaging experience on Instagram. This enhances customer satisfaction and drives sales.

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