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Unlock the Secrets of Facebook Ads to Make Money!

Published on: November 17 2023 by Ben Heath

Unlock the Secrets of Facebook Ads to Make Money!

Table of Contents

  1. Introduction
  2. Step 1: Pick a Niche
    • A. Criteria for Selecting a Niche
    • B. Examples of Profitable Service-based Niches
  3. Step 2: Find the Best Reviewed Service Providers
    • A. Utilizing Review Sites
    • B. Evaluating Capacity and Availability
  4. Step 3: Run a Leads Campaign on Facebook and Instagram
    • A. Creating Compelling Ad Copy
    • B. Targeting the Local Audience
    • C. Including Scarcity and Urgency
    • D. Leveraging Facebook Instant Forms
  5. Step 4: Effective Lead Follow-up
    • A. Consistent and Persistent Approach
    • B. Consider Hiring a Lead Follow-up Specialist
  6. Step 5: Contact Service Providers for Free Quotes
    • A. Establishing Communication and Explanation
  7. Step 6: Marking up Quotes and Charging Clients
    • A. Calculating Markups
    • B. Communication with Clients and Service Providers
  8. Step 7: Scaling Up and Expanding the Business
    • A. Hiring Additional Service Providers
    • B. Investing in Management and Growth Strategies
  9. Putting Doubts to Rest
    • A. Charging a Markup
    • B. Dealing with Subpar Service Providers
    • C. Importance of Insurance
  10. Conclusion

How to Start a Profitable Local Service-based Business on Facebook and Instagram

Starting a new business can be a daunting task, especially if you don't have the advantage of a personal brand or an extensive network. But what if there was a way to quickly make money leveraging your knowledge of Facebook and Instagram advertising? In this article, I will share with you a step-by-step guide on how to start a profitable service-based business using these platforms.

Step 1: Pick a Niche

The first step is to choose a niche for your service-based business. This is crucial as it will determine the success of your venture. When selecting a niche, consider the following criteria:

  • A. Criteria for Selecting a Niche:
    • Service-based business
    • Local delivery
    • High average customer value
    • Standardized service
    • High demand

To illustrate, let's consider the example of plastering services. Plastering satisfies all the criteria mentioned above, making it an ideal niche to target. By focusing on a specific service that meets these criteria, you'll have a higher chance of success.

Step 2: Find the Best Reviewed Service Providers

Next, you need to identify the best service providers in your local area. Utilize review sites to gather information about their reputation and quality of service. Contact these companies to determine if they have the capacity to take on additional work. This information will be crucial for the next step.

Step 3: Run a Leads Campaign on Facebook and Instagram

Now, it's time to launch a leads campaign on Facebook and Instagram. Create compelling ad copy featuring before and after images of the service you are offering. Highlight benefits such as competitive pricing, cleanliness, and timely completion. Target the local audience and provide a free quote. Incorporate scarcity and urgency in your ads to encourage immediate action from potential customers. Utilize Facebook Instant Forms to collect contact information from interested individuals.

Step 4: Effective Lead Follow-up

Efficient lead follow-up is vital to converting potential customers into paying clients. Call the leads generated from your campaign and schedule free quotes. Persistence is key in this stage. If the leads don't answer initially, leave a message and follow up multiple times until you make contact. Consider hiring a lead follow-up specialist to manage this process for you.

Step 5: Contact Service Providers for Free Quotes

Contact the service providers you identified earlier and explain your business model. Request them to provide free quotes for the services you will be offering. It's essential that the quotes are sent to you, rather than directly to the client. This will allow for markup and additional charges, as explained in the next step.

Step 6: Marking up Quotes and Charging Clients

Once you receive the quote from the service provider, add a markup of at least 50% and present the revised quote to your client. For example, if the quote is $4,000, charge the client $6,000, keeping the difference as profit. Communicate with both the service provider and the client to ensure a smooth process. It's crucial to allocate extra time when booking the work to account for any unforeseen delays.

Step 7: Scaling Up and Expanding the Business

Once you have established a successful system, there's no limit to how much you can scale up your service-based business. Hire more service providers, expand your operations, and invest in management strategies to ensure sustained growth. With the right approach, you can build a million-dollar business by dominating your local market.

Putting Doubts to Rest

It's natural to have doubts about the viability of this business model. However, charging a markup is a common practice in service-based businesses, and many clients are willing to pay for the convenience and expertise you offer. In the event of subpar service providers, you have the flexibility to replace them. Additionally, obtaining insurance can provide an extra layer of protection for your business and customers.

In conclusion, starting a profitable local service-based business using Facebook and Instagram can be a lucrative venture. By following the steps outlined in this guide, you can leverage your advertising knowledge to establish a successful enterprise. With the right niche, effective lead generation, and strategic growth, the opportunities are limitless.


  • Choose a niche that meets specific criteria for success in a service-based business.
  • Find and collaborate with top-rated service providers in your local area.
  • Launch a compelling leads campaign on Facebook and Instagram to attract potential customers.
  • Implement a systematic lead follow-up process to convert leads into paying clients.
  • Charge a markup on quotes from service providers, offering added value to customers.
  • Scale up your business by expanding your team and investing in management strategies.
  • Overcome doubts by understanding common business practices and the importance of insurance.

Frequently Asked Questions

Q: Is it possible to start this type of business without any personal branding or industry contacts?

A: Absolutely! This business model focuses on leveraging Facebook and Instagram advertising knowledge rather than personal branding or industry contacts.

Q: How can I ensure the quality of service provided by the service providers?

A: By carefully selecting the best-reviewed service providers and maintaining communication with them, you can ensure that they deliver a high-quality service. If any issues arise, you have the flexibility to replace them with more reliable options.

Q: What if a client refuses to pay the markup?

A: The markup should be communicated clearly to the client upfront. If they refuse to pay, it's essential to have a conversation to clarify the added value and advantages they gain by working through your business.

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