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Unlock the Secrets to Instagram Verification in 2023

Published on: November 20 2023 by Learn With Shopify

Unlock the Secrets to Instagram Verification in 2023

Table of Contents

  • Introduction
  • Why Get Verified on Instagram?
  • The Requirements for Instagram Verification
    • Be Authentic
    • Have a Unique Profile
    • Have a Complete Profile
    • Be Notable
  • How to Apply for Verification
    • Step 1: Fill Out Your Information
    • Step 2: Confirm Your Notability
    • Step 3: Provide Supporting Evidence
  • How to Be Recognized as Notable
  • The Importance of Growing Your Social Media Presence
  • Tips for Getting Traditional Media Coverage
  • The Option of Hiring a PR Agency
  • Conclusion

Introduction

In the vast world of social media, getting verified on Instagram has become a coveted status symbol. It not only distinguishes you from the masses but also boosts your credibility and visibility on the platform. Many individuals and businesses aspire to have that coveted blue tick beside their name, as it signifies authenticity and trustworthiness. In this article, we will discuss the process of getting verified on Instagram, the requirements you need to meet, and strategies to increase your chances of success.

Why Get Verified on Instagram?

Before delving into the process of verification, it's essential to understand why it's valuable. Verification on Instagram serves several purposes. First, it prevents impersonation, ensuring that your followers can trust that they are interacting with the genuine account. Whether you're an e-commerce brand or an influencer, having a verified badge conveys legitimacy and enhances your credibility. Additionally, verified accounts appear higher up in search results, increasing brand awareness and boosting audience growth and conversions.

The Requirements for Instagram Verification

To attain the coveted verification badge on Instagram, you must meet certain requirements. These requirements ensure that only genuinely notable individuals and businesses receive the verification status.

Be Authentic

The first requirement is authenticity. You need to be a real human or a legitimate brand, and Instagram may ask for documentation to prove it. This includes providing your real full name and, if applicable, submitting identification documents like a driver's license. For businesses, you will need to provide the full legal name of the business and supporting documentation such as articles of incorporation or LLC registering paperwork.

Have a Unique Profile

Having a unique profile is another crucial requirement. Instagram does not allow multiple accounts for the same person or business, except for accounts in different languages. Moreover, accounts with a significant number of followers, but that primarily share meme or fan content, are unlikely to be approved for verification. Originality and uniqueness are key factors in determining eligibility for the verification badge.

Have a Complete Profile

To increase your chances of verification, it's important to have a complete profile on Instagram. This means having a public profile, a profile picture, a well-written bio, and being an active user. While Instagram doesn't explicitly define what being an active user entails, it is recommended to post, share, and comment on content regularly. Aim to post at least once a week to demonstrate engagement and dedication to your account.

Be Notable

The most challenging requirement to meet is being notable. Although Instagram doesn't provide a clear definition of notability, it generally refers to your profile representing a well-known or highly searched for person or brand. This requirement often poses a challenge for non-celebrities and non-international brands. However, there are strategies you can employ to increase your chances of being recognized as notable.

How to Apply for Verification

Now that you understand the requirements, let's explore the process of applying for verification on Instagram. The application can be completed directly within the Instagram app, and it involves providing specific information and supporting evidence.

Step 1: Fill Out Your Information

The first step is to navigate to your profile and tap the menu button. From there, go to Settings, then Account, and finally, select the option to request verification. You will need to provide your real full name and upload a document like a driver's license. If you're applying for verification for a business, you'll need to provide the legal name of the business and relevant documentation such as articles of incorporation.

Step 2: Confirm Your Notability

In this step, you will need to confirm your notability by selecting the appropriate category that best represents your account. Additionally, you will need to choose your country or region. Instagram also provides two optional fields where you can describe your audience and why they follow you. Another optional field allows you to list any alternative names, such as stage names or names in other languages, that your account is publicly known by.

Step 3: Provide Supporting Evidence

One of the most important sections of the application is providing supporting evidence to demonstrate your notability. Instagram allows you to add up to five links that can assist with the verification process. These links can include news articles, social media accounts where you are already verified, and other relevant content that showcases your account's notability. If you are applying for verification for a business, be sure to include the business's website as one of the links.

How to Be Recognized as Notable

Reaching the requirement of notability can be challenging, especially for non-celebrities and non-international brands. However, there are strategies you can employ to increase your recognition as a notable entity. One effective approach is to proactively reach out to news and magazine writers, as well as local bloggers and newspapers. By sharing your story and highlighting your passion, you can attract the attention of writers who are constantly seeking new content ideas. Consistently engaging with local media outlets can eventually lead to coverage in larger publications, further establishing your notability.

The Importance of Growing Your Social Media Presence

While not explicitly stated by Instagram, growing your social media presence is crucial for increasing your chances of verification. An active and engaged following demonstrates your influence and impact within your niche. By consistently posting relevant and engaging content, interacting with your audience, and staying true to Instagram's community guidelines, you can organically grow your following and enhance your profile's credibility.

Tips for Getting Traditional Media Coverage

Securing traditional media coverage is an effective way to establish your notability and increase your chances of verification. To attract the attention of news outlets and major publications, consider reaching out to individual bloggers, local newspapers, and niche blogs. Share a part of your story that aligns with their interests and demonstrates your impact. By consistently engaging with the smaller publications, you may eventually catch the attention of larger media outlets, leading to expanded coverage and increased recognition.

The Option of Hiring a PR Agency

For those with deeper pockets and a desire to expedite the verification process, hiring a PR agency specializing in social media verification is an option. These agencies can assist with the verification request, utilizing their access to the Facebook Media Support Tools Portal. However, it is important to note that hiring a PR agency does not guarantee verification, as the final decision rests with Instagram's verification team. Additionally, the cost of hiring such agencies can be substantial, making it an option mainly suited for individuals with significant resources.

Conclusion

Getting verified on Instagram is a goal for many individuals and businesses seeking to establish credibility and enhance their visibility on the platform. While the requirements for verification may seem challenging, they are attainable with the right strategies and dedication. By being authentic, having a unique and complete profile, and demonstrating notability through various means, you can increase your chances of obtaining the coveted blue verification badge. Remember to consistently grow your social media presence and seek traditional media coverage to further establish your notability.

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