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Unlocking Google Maps Success for Your Business

Published on: November 20 2023 by Logical Position

Unlocking Google Maps Success for Your Business

Table of Contents:

  1. Introduction
  2. Reason 1: Unverified Google My Business
    • Steps to Verify your Business Listing
    • What to do if you can't access your Google My Business
  3. Reason 2: Suspended Google My Business
    • How to check if your listing is suspended
    • Steps to resolve a suspended listing
  4. Reason 3: Lack of Location Authority
    • Building location authority through reviews
    • Improving SEO for better ranking
  5. Reason 4: Incomplete Google My Business Content
    • Importance of filling out all sections
    • Utilizing the post feature
  6. Reason 5: Factors out of Your Control
    • Proximity to users
    • Nuances in Google's search algorithm
  7. Conclusion

Why Your Business Isn't Showing Up on Google Maps

Introduction

Have you ever wondered why your business is not appearing on Google Maps? With over 30 percent of search results containing Google My Business (GMB) listings, it can be frustrating to not see your business showing up. In this article, we will explore five reasons why your business might not be visible on Google Maps and provide solutions to improve your online visibility locally.

Reason 1: Unverified Google My Business

The first issue that might prevent your business from appearing on Google Maps is having an unverified GMB listing. Verifying your listing is crucial to establish your business's legitimacy and improve its chances of showing up on Google's local pack and maps. To check if your listing is verified, simply sign in to your Google My Business account at business.google.com. If your listing is unverified, you will see a status message stating "verification needed." To proceed with the verification process, select "verify now" and follow the steps provided by Google.

If you are unable to access your GMB listing, try searching for your company on Google by name and location. If your business's GMB appears unclaimed, it means Google has auto-generated the listing. In this case, click on the "own this business" link and begin the verification process. By taking these steps, you are on your way to ensuring your business shows up on Google Maps.

Reason 2: Suspended Google My Business

If your business used to appear on Google Maps and the local pack but suddenly disappeared, it is possible that your GMB listing has been suspended. To check if your listing is suspended, sign into your Google My Business account and navigate to the home section. If your listing has been suspended, you will notice a large box in the middle of your screen with the label "suspended" and a reason provided by Google.

Common reasons for suspension include issues with the listed address or changes in business information. To resolve the issue causing the suspension, click on the "learn more" link in the suspended box. This will guide you through the necessary steps. Alternatively, you can directly access the Google My Business reinstatement request form. It may take some time, but once Google lifts the suspension, your profile will become eligible to show on Google search, maps, and the local pack.

Reason 3: Lack of Location Authority

Google prioritizes which listings to show based on their location authority. If your business lacks location authority, it may not be eligible to appear on Google Maps. Building up location authority can be achieved through various methods. One effective way is to generate reviews for your listing. Google considers reviews extremely valuable and engaging with customers through reviews can positively impact your listing.

Additionally, focusing on search engine optimization (SEO) is crucial. Google constantly crawls your website for information that determines when and where to display your GMB listing. By ensuring that your website's SEO is up to date and relevant, you can improve the rank of your GMB listing in local search results and overall organic rankings. Building location authority takes time, so it is important to stay diligent and keep your listing updated.

Reason 4: Incomplete Google My Business Content

Another common issue that hinders businesses from showing up on Google Maps is having incomplete GMB content. Many business owners overlook filling out certain sections of their GMB listing, leaving valuable information blank. It is essential to complete as many sections as possible to maximize your business's visibility.

When filling out sections, ensure your business description is detailed and use the maximum character limit allowed by Google. Take advantage of Google My Business's post feature to regularly update your listing with new information, promotions, or products. By utilizing all the available features and providing rich content, you increase the chances of your business appearing on Google Maps.

Reason 5: Factors out of Your Control

Despite taking all the necessary steps, there are still factors that might prevent your GMB listing from serving as often as desired. One factor is the user's proximity to your business compared to other similar businesses. If other businesses are physically closer to the user's location, they may be favored by Google. Additionally, Google's search algorithm and limitations in GMB features can impact the visibility of your listing.

Conclusion

While there are several reasons why your business may not be showing up on Google Maps, following the steps outlined in this article can greatly improve your online visibility locally. It is crucial to verify your GMB listing, address any suspension issues, build location authority, fill out all sections of your GMB content, and understand factors beyond your control. By taking these actions, you increase the chances of your business appearing on Google Maps and reaching a wider audience. For further assistance and expert guidance, consider reaching out to logicalposition.com for a free consultation on their local SEO packages.

Highlights:

  1. Five reasons why your business might not be appearing on Google Maps
  2. Solutions to improve your online visibility locally
  3. Importance of verifying your Google My Business listing
  4. Addressing suspension issues and building location authority
  5. Tips for completing Google My Business content and utilizing features

FAQ:

Q: How can I check if my Google My Business listing is verified? A: To check if your Google My Business listing is verified, sign in to your GMB account at business.google.com. If your listing is unverified, a status message stating "verification needed" will be displayed.

Q: What can I do if I can't access my Google My Business listing? A: If you can't access your Google My Business listing, try searching for your company on Google by name and location. If your listing appears unclaimed, click on the "own this business" link to begin the verification process.

Q: Why did my Google My Business listing get suspended? A: The suspension of a Google My Business listing can occur due to issues with the listed address or changes in business information. Google provides a reason for the suspension, which can be addressed by following the provided steps or using the reinstatement request form.

Q: How can I improve the location authority of my Google My Business listing? A: Building location authority can be achieved through generating reviews for your listing and engaging with customers. Additionally, focusing on search engine optimization (SEO) for your website helps improve the ranking of your GMB listing in local search results.

Q: What should I include in my Google My Business content? A: It is important to fill out all sections of your Google My Business listing, providing as much information as possible. Use the maximum character limit for your business description and regularly update your listing using the post feature to keep it fresh and informative.

Q: What factors can prevent my Google My Business listing from appearing on Google Maps? A: Factors such as a user's proximity to your business compared to other similar businesses and nuances in Google's search algorithm can impact the visibility of your Google My Business listing. These factors are beyond your control but can be mitigated by following the recommended steps and keeping your listing up to date.

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