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Unlocking the Power of UGC Creators for Facebook Ads

Published on: November 20 2023 by Vertex Marketing Agency

Unlocking the Power of UGC Creators for Facebook Ads

Table of Contents:

  1. Introduction
  2. Understanding the Elements for Converting Videos
  3. Video Requirements
  4. Video Structure 4.1 Hook or Stating the Problem 4.2 Problem Agitator or Positive Reinforcer 4.3 Providing a Simple Solution 4.4 Demonstrating the Product 4.5 Validation or Social Proof 4.6 Call to Action
  5. Using Twitter to Find UGC Creators 5.1 Posting on Twitter 5.2 Using the Twitter Search Bar 5.3 Evaluating and Selecting UGC Creators
  6. Reaching Out to UGC Creators
  7. Conclusion

How to Work with UGC Creators and Improve Your Marketing Strategy

In today's digital age, user-generated content (UGC) plays a crucial role in marketing strategies. Businesses are constantly on the lookout for UGC creators who can help promote their products or services in an organic and authentic way. In this article, we will guide you through the process of finding and working with UGC creators. From understanding the elements of effective videos to utilizing Twitter for your search, we will cover everything you need to know to enhance your marketing strategy. So let's dive in!


User-generated content has gained immense popularity in recent years, thanks to its ability to connect with audiences on a personal level. UGC creators, individuals who produce content related to a brand or its offerings, bring a fresh and relatable perspective that resonates with consumers. By partnering with UGC creators, businesses can leverage their creativity, authenticity, and influence to reach a wider audience and drive engagement.

Understanding the Elements for Converting Videos

Before you start collaborating with UGC creators, it is crucial to understand the key elements that make a video effective in terms of conversion. By providing UGC creators with a clear understanding of what you're looking for, you can ensure that the produced content aligns with your brand's goals and resonates with your target audience.

Video Requirements

To streamline the content creation process, it is essential to establish video requirements upfront. Provide UGC creators with the necessary information regarding video format, length, quality, and other specifications. For example, specify the aspect ratio, suggesting a four by five or nine by sixteen format for optimal visibility on various platforms. Additionally, ensure that the video is under one minute in length and of high quality, ideally 1080P or higher resolution.

Video Structure

To maintain consistency and clarity across different UGC creations, establishing a video structure is essential. This structure serves as a guide for UGC creators to follow, ensuring that the video effectively conveys the desired messaging and captures the attention of viewers.

4.1 Hook or Stating the Problem

The hook is a critical element of any video, as it captures the viewer's attention within the first few seconds. It could be a probing question or a controversial statement that hooks the viewer and prompts them to continue watching. By clearly stating the problem or need the video aims to address, the hook sets the stage for the subsequent content.

4.2 Problem Agitator or Positive Reinforcer

Following the hook, the video should either agitate the problem (if stated) by highlighting its negative impact or reinforce a positive aspect related to the problem being discussed. This section seeks to ensure that the viewer can relate to the problem and understand the subsequent solution or outcome.

4.3 Providing a Simple Solution

To keep the video concise and engaging, it is essential to provide a simple and straightforward solution. This section should demonstrate how your product or service solves the problem and emphasizes its ease of use or simplicity. By showcasing the value proposition effectively, you can effectively capture viewer attention and interest.

4.4 Demonstrating the Product

In this section, the UGC creator should showcase the product or service in action. By demonstrating its core features and how it addresses the problem, viewers can get a clearer understanding of the product's value. This section allows for a more visual representation of the benefits and functionality of the product, encouraging viewers to take action.

4.5 Validation or Social Proof

To build trust and credibility, including validation or social proof in the video can be highly effective. This could be in the form of testimonials, before and after comparisons, or endorsements from satisfied customers. By showcasing others' positive experiences, you can instill confidence in the viewer and strengthen the credibility of your offering.

4.6 Call to Action

A compelling call to action (CTA) is crucial to prompt viewers to take the desired action after watching the video. While ensuring that the CTA is clear and easily understood, it is often beneficial to maintain a casual and conversational tone. This creates a sense of relatability and authenticity, increasing the likelihood of viewer engagement.

Using Twitter to Find UGC Creators

Twitter has proven to be an effective platform for discovering and connecting with UGC creators. By utilizing various search methods, you can identify potential collaborators who align with your brand's requirements and values.

5.1 Posting on Twitter

One approach to finding UGC creators on Twitter is by making a post on your brand's Twitter profile. Specify the type of UGC creators you are looking for, whether in terms of industry, niche, or location. By asking interested creators to share their portfolio, you can collect a pool of potential candidates to evaluate.

5.2 Using the Twitter Search Bar

Another method is to use the Twitter search bar to find UGC creators in specific industries or niches. By searching keywords such as "UGC creator" along with relevant industry-specific terms, you can discover creators who have included these keywords in their bio. This allows you to narrow down your search to individuals actively marketing themselves as UGC creators.

5.3 Evaluating and Selecting UGC Creators

Once you have a list of potential UGC creators, it is essential to evaluate their suitability for your brand. Take the time to review their portfolios, observe their style and quality of content, and assess their alignment with your brand's values and target audience. Make use of a spreadsheet to track the information gathered, such as source, name, portfolio, and any additional notes to aid in the selection process.

Reaching Out to UGC Creators

When reaching out to UGC creators, you can either send them an email directly or contact them via Twitter. In your message, express your interest in their work and clearly state why you believe they would be a good fit for your brand. Provide information about your brand, including links to your website and social media platforms. If necessary, discuss compensation and any specific requirements or expectations you may have. Effective communication and transparency are key to building a successful collaboration.


Working with UGC creators can greatly enhance your marketing strategy by leveraging their creativity and authenticity. By understanding the elements of effective videos, utilizing Twitter for UGC creator search, and establishing clear communication with potential collaborators, you can successfully integrate UGC into your marketing campaigns. Embrace the power of user-generated content and connect with your audience in a more meaningful way.

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