Update! Keyword Research During The Pandemic

Published on: December 5 2022 by Miles Beckler

Update! Keyword Research During The Pandemic

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Table of Contents About Update! Keyword Research During The Pandemic

Update! Keyword Research During The Pandemic

Update! Keyword Research During The Pandemic

startTime	durationTime	text
00:00:00	00:00:04	hey miles here miles Beckler calm in
00:00:02	00:00:07	this video you are going to learn how to
00:00:04	00:00:10	do keyword research for free in fast
00:00:07	00:00:12	moving markets or also known as a crisis
00:00:10	00:00:16	time right now as I'm recording this in
00:00:12	00:00:19	April 1st of 2020 we're in a time of
00:00:16	00:00:21	major shift in user behavior and the
00:00:19	00:00:23	keyword research tools the standard
00:00:21	00:00:26	old-school keyword research tools are
00:00:23	00:00:29	not able to keep up with the shifts in
00:00:26	00:00:30	user behavior and in search behavior in
00:00:29	00:00:32	this video you're gonna learn exactly
00:00:30	00:00:34	how to kind of stay on the leading edge
00:00:32	00:00:37	of that because your audience might be
00:00:34	00:00:39	looking for different things today than
00:00:37	00:00:40	they were two months ago and that's the
00:00:39	00:00:42	idea so what we're gonna do we're gonna
00:00:40	00:00:44	run through the free tools here you're
00:00:42	00:00:44	gonna learn some search parameters don't
00:00:44	00:00:46	worry if you don't know what that is
00:00:44	00:00:48	that'll make sense in a minute and then
00:00:46	00:00:50	at the end I'll show you exactly how to
00:00:48	00:00:52	get the actual search volume so with
00:00:50	00:00:55	that said let's jump on the computer and
00:00:52	00:00:57	let's begin so the first place we are
00:00:55	00:00:59	starting is at Google one of the first
00:00:57	00:01:01	places that you're gonna see new trends
00:00:59	00:01:04	and new search data showing up is
00:01:01	00:01:06	actually in the Google autokomplete so
00:01:04	00:01:08	I'm gonna use some random examples that
00:01:06	00:01:11	I'm making up but you want to kind of
00:01:08	00:01:13	utilize this process with whatever your
00:01:11	00:01:14	niche is whether it's cooking or
00:01:13	00:01:18	knitting or whatever that may be
00:01:14	00:01:21	gardening etc so first thing is just how
00:01:18	00:01:23	to write so how to and you'll see right
00:01:21	00:01:25	now how to make a mask is number one and
00:01:23	00:01:29	this is directly reflecting the most
00:01:25	00:01:31	commonly searched phrases right now okay
00:01:29	00:01:34	this wasn't showing how to make a mask
00:01:31	00:01:35	two months ago and you'll notike in the
00:01:34	00:01:38	top right corner I'm not logged in right
00:01:35	00:01:40	now okay so if you're logged in your
00:01:38	00:01:43	search your autokomplete is going to be
00:01:40	00:01:45	adapted to your search behavior to all
00:01:43	00:01:47	the cookies and all of the information
00:01:45	00:01:49	that Google has on you whether you have
00:01:47	00:01:51	a gmail account a YouTube account you're
00:01:49	00:01:54	viewing reading etc behaviors so I
00:01:51	00:01:56	always do this process in a not logged
00:01:54	00:01:58	in browser Google still trying to pick
00:01:56	00:02:00	up where am I located and it's kind of
00:01:58	00:02:01	matching up people in my area so you
00:02:00	00:02:03	could use a VPN if you want to mask that
00:02:01	00:02:06	but we're going kind of more
00:02:03	00:02:08	specifically into the basics now what
00:02:06	00:02:10	we're also seeing on here is how to tie
00:02:08	00:02:12	a tie shows up which is interesting how
00:02:10	00:02:13	to use zoom in one of my past videos
00:02:12	00:02:15	when I toked about
00:02:13	00:02:17	the up-and-coming trends the
00:02:15	00:02:19	work-at-home trend and teaching people
00:02:17	00:02:21	how to use some of these tools that are
00:02:19	00:02:23	very common for us who work at home very
00:02:21	00:02:24	uncommon for people who have been
00:02:23	00:02:28	working in offices it's showing that
00:02:24	00:02:31	that's actually one of the most popular
00:02:28	00:02:32	searches going on right now screenshot
00:02:31	00:02:34	on Mac how to make french toast how to
00:02:32	00:02:36	make whipped coffee so people are making
00:02:34	00:02:38	french toast and coffee at home as well
00:02:36	00:02:40	so if you're in the cooking space that's
00:02:38	00:02:42	some data for you but we're gonna go
00:02:40	00:02:44	deeper so the next search parameters are
00:02:42	00:02:46	potentially going to help you find
00:02:44	00:02:48	subsets within your niche about that
00:02:46	00:02:50	your audiences looking for or if you're
00:02:48	00:02:51	just starting with a niche business this
00:02:50	00:02:53	can really clue you in on the niches
00:02:51	00:02:56	that are starting to explode right now
00:02:53	00:02:58	so how to learn is the next one okay so
00:02:56	00:03:00	how to learn Spanish Japanese guitar
00:02:58	00:03:02	interesting so people are sitting around
00:03:00	00:03:04	having more time at home so they're
00:03:02	00:03:06	searching for a guitar but then you can
00:03:04	00:03:08	go through letter by letter so how to
00:03:06	00:03:11	learn a how to learn these are the ones
00:03:08	00:03:15	that come up for a how to learn B okay
00:03:11	00:03:17	see interesting D and so on and so forth
00:03:15	00:03:19	so if you are in the yoga space you
00:03:17	00:03:21	could do how to learn yoga and then
00:03:19	00:03:24	you've got all of these subsets from
00:03:21	00:03:27	yoga so how to learn yoga at home is one
00:03:24	00:03:29	of the most top searched items currently
00:03:27	00:03:31	okay this is the most up-to-date data
00:03:29	00:03:33	that you have so you can kind of see
00:03:31	00:03:35	some of the different ideas so if you're
00:03:33	00:03:38	in the yoga space and you don't have a
00:03:35	00:03:39	headstand or a handstand tutorial it's
00:03:38	00:03:41	kind of showing you that that's what
00:03:39	00:03:44	people are actively looking for and then
00:03:41	00:03:46	you can go a and then you can go B and
00:03:44	00:03:47	then you can go C and this is how you're
00:03:46	00:03:50	literally able to get all of the
00:03:47	00:03:52	different kind of variations and all of
00:03:50	00:03:54	the different most up-to-date search
00:03:52	00:03:56	phrases that your people are searching
00:03:54	00:03:58	for so let's go beyond how to learn yoga
00:03:56	00:04:01	and again this works chess how to learn
00:03:58	00:04:03	chess just opening strategy fast online
00:04:01	00:04:06	reddit Theory etc etc but let's go to
00:04:03	00:04:09	how to start because there's a lot of
00:04:06	00:04:10	people at home who are now looking to
00:04:09	00:04:12	start something new whether it's
00:04:10	00:04:14	starting a garden or whether it's
00:04:12	00:04:16	starting I don't know programming so
00:04:14	00:04:18	interesting there's kind of an idea a
00:04:16	00:04:22	how to start a business a blog a podcast
00:04:18	00:04:25	a YouTube channel B blogging business C
00:04:22	00:04:27	D and so on and so forth so the other
00:04:25	00:04:30	ones would be how to make
00:04:27	00:04:31	is another one and obviously we saw how
00:04:30	00:04:34	to make a mask but these we're gonna get
00:04:31	00:04:35	more specific here how to make slime
00:04:34	00:04:37	that's a big one the kids how to make
00:04:35	00:04:38	sourdough starter people making bread at
00:04:37	00:04:40	home so if you're in the cooking space
00:04:38	00:04:41	and what we're looking for are the
00:04:40	00:04:44	trends and the patterns and if you want
00:04:41	00:04:47	to get specific you just kind of dig
00:04:44	00:04:48	deeper right so if you are in the
00:04:47	00:04:50	cooking space you're just you're looking
00:04:48	00:04:53	for the ideas but so we have how to make
00:04:50	00:04:54	a smoothie pop-up smoothie now you'll
00:04:53	00:04:56	notike how to make a smoothie Bowl how
00:04:54	00:04:57	to make a smoothie without ice how to
00:04:56	00:05:00	make a smoothie without fruit thicker
00:04:57	00:05:01	etc etc so this is allowing we're
00:05:00	00:05:02	essentially seeding Google and we're
00:05:01	00:05:03	telling Google hey I want to learn I
00:05:02	00:05:05	want to know what people are searching
00:05:03	00:05:06	for so you can come up with content
00:05:05	00:05:08	ideas because people are searching for
00:05:06	00:05:09	different things today than they were
00:05:08	00:05:11	two months ago that's the greater idea
00:05:09	00:05:15	here and then the final one is how to
00:05:11	00:05:17	play so there's a lot of people looking
00:05:15	00:05:18	to spend some time cribbage I love
00:05:17	00:05:20	cribbage so cribbage is how to play
00:05:18	00:05:23	cribbage and it's got some confusing
00:05:20	00:05:27	goofy rules to it so this is another way
00:05:23	00:05:29	and obviously you can go a b c d e and
00:05:27	00:05:30	on and on and you can see that it's got
00:05:29	00:05:32	everything from instruments in here to
00:05:30	00:05:34	actual games these are the types of
00:05:32	00:05:37	things people are doing with more time
00:05:34	00:05:39	on their hands you could even go into
00:05:37	00:05:40	like how to teach so you can see that
00:05:39	00:05:43	these are the things that people are
00:05:40	00:05:45	trying to teach others kids how to teach
00:05:43	00:05:47	kids about money about shoes etc if
00:05:45	00:05:48	you're in the mom blogging space okay so
00:05:47	00:05:50	I think we've covered the search
00:05:48	00:05:52	parameter idea from Google and
00:05:50	00:05:54	leveraging autokomplete very very deeply
00:05:52	00:05:57	the next place I want to go to is Google
00:05:54	00:06:00	Trends so let's go to google.com for
00:05:57	00:06:02	sass trends and trends is the next place
00:06:00	00:06:05	and what you get it Google Trends that I
00:06:02	00:06:07	like compared to just using that
00:06:05	00:06:09	autokomplete is you get a little bit of
00:06:07	00:06:10	data going on here and one of the
00:06:09	00:06:13	challenges with keyword research you
00:06:10	00:06:15	know in order to get actual search
00:06:13	00:06:17	volume specifics on how many people per
00:06:15	00:06:19	month are searching this it's always
00:06:17	00:06:21	gonna go down a paid path I've taught
00:06:19	00:06:23	two separate tools within the last year
00:06:21	00:06:26	that were wants free keyword research
00:06:23	00:06:27	tools but then I sent so much traffic I
00:06:26	00:06:28	got one hundred thirty thousand
00:06:27	00:06:30	subscribers almost at this point we give
00:06:28	00:06:32	them the hug of death their costs went
00:06:30	00:06:34	up and they all flipped it over to paid
00:06:32	00:06:36	so what you're gonna learn on Google
00:06:34	00:06:38	Trends is how to understand relativity
00:06:36	00:06:40	between search phrases versus exact
00:06:38	00:06:43	numbers which will give you an
00:06:40	00:06:45	understanding enough to begin to move
00:06:43	00:06:49	forward so let's go in here and let's
00:06:45	00:06:51	type in how to learn chess and I'm just
00:06:49	00:06:52	gonna look at what the search volume is
00:06:51	00:06:54	and I haven't looked at this so now you
00:06:52	00:06:56	can see that currently so the current
00:06:54	00:06:59	line is at the end of the salted line
00:06:56	00:07:02	the dotted line is what Google is
00:06:59	00:07:04	expecting over time in the kind of near
00:07:02	00:07:07	future so you can see that currently
00:07:04	00:07:08	it's not really out of its trend okay so
00:07:07	00:07:11	that's out of 60 and then over here
00:07:08	00:07:13	we're at a 57 pretty close to a 60 and
00:07:11	00:07:17	back here we're at a 60 so currently
00:07:13	00:07:19	it's not really above trend on chess but
00:07:17	00:07:20	you can see that it's looking like it's
00:07:19	00:07:24	getting closer to being out of the trend
00:07:20	00:07:25	so I'm gonna look at guitar here
00:07:24	00:07:27	kind of thinking that maybe there's more
00:07:25	00:07:29	people at home looking on how to play
00:07:27	00:07:30	guitar so now you can see we are out of
00:07:29	00:07:32	the trend at this point and what do I
00:07:30	00:07:35	mean by that so you notike these numbers
00:07:32	00:07:38	on the left we got a 175 50 25 this is
00:07:35	00:07:40	the relativity side so 100 is the most
00:07:38	00:07:43	of all right it's the the the biggest
00:07:40	00:07:45	the most the maximum number 50 would be
00:07:43	00:07:48	in half of that so the fact that this
00:07:45	00:07:50	right here is at 75 and I don't see a 75
00:07:48	00:07:52	this means that the search trend is
00:07:50	00:07:55	indeed going up right now with an
00:07:52	00:08:01	expectation on that dotted line to go up
00:07:55	00:08:05	even higher but now let's go how to grow
00:08:01	00:08:08	vegetables and this is one that I bet so
00:08:05	00:08:11	now you can see not only is the actual
00:08:08	00:08:12	current trend way out of the kind of
00:08:11	00:08:15	normal operating range which I would say
00:08:12	00:08:17	would be below this 25 so it's it's over
00:08:15	00:08:19	doubled from its normal search the
00:08:17	00:08:22	expectation is to go up a massive
00:08:19	00:08:26	massive amount there let's look at how
00:08:22	00:08:29	to learn cribbage here real quick well
00:08:26	00:08:31	okay so there's not that much search
00:08:29	00:08:33	data so this is a great example of what
00:08:31	00:08:35	you see when it's actually not that
00:08:33	00:08:36	large of a search volume kind of a
00:08:35	00:08:38	situation you can see that it really
00:08:36	00:08:40	just says we don't really have enough
00:08:38	00:08:43	data here but what you're looking for
00:08:40	00:08:46	are the big spikes in the data so how to
00:08:43	00:08:48	start a garden I want to look at what
00:08:46	00:08:50	this one looks like and again so we're
00:08:48	00:08:52	massively on the increased side and you
00:08:50	00:08:54	can see in the very short term now let's
00:08:52	00:08:56	go I'm gonna go to my paid
00:08:54	00:08:57	keyword tool real quick so this is the
00:08:56	00:08:59	paid tool I've got videos on this it'll
00:08:57	00:09:01	pop up above and the links will be in
00:08:59	00:09:03	the description to this to the videos
00:09:01	00:09:05	that show deep-dive how to use this tool
00:09:03	00:09:07	because you get the the search volume
00:09:05	00:09:09	and the difficulty numbers but really
00:09:07	00:09:11	one of the things that I think are is
00:09:09	00:09:12	most interesting is to see how the data
00:09:11	00:09:14	rolls out through the keyword tools
00:09:12	00:09:18	regardless of what you use so it's that
00:09:14	00:09:19	miles Bechtler com /kw Finder is how you
00:09:18	00:09:22	can get to the tool I'm gonna sign on
00:09:19	00:09:23	really quickly here I am an affiliate
00:09:22	00:09:25	for this so if you go sign up and you
00:09:23	00:09:27	purchase I do get a commission you don't
00:09:25	00:09:29	pay anymore it's the same amount for you
00:09:27	00:09:32	on this is affiliate marketing in action
00:09:29	00:09:33	full disclosure for you but let's go now
00:09:32	00:09:34	look at what do we have here how to
00:09:33	00:09:36	start a garden so I'm gonna look at that
00:09:34	00:09:38	data point here and this is gonna show
00:09:36	00:09:42	you what I mean by the data moves
00:09:38	00:09:45	quickly in these interesting times and
00:09:42	00:09:48	you're gonna get to understand why this
00:09:45	00:09:50	keyword tool may take upwards of a year
00:09:48	00:09:51	or more to really show the difference in
00:09:50	00:09:54	the data and you can see right here so
00:09:51	00:09:55	this graph now all these keyword tools
00:09:54	00:09:57	whether using this one or long tail or
00:09:55	00:10:00	whatever keyword tool you're using they
00:09:57	00:10:01	generally are buying data from
00:10:00	00:10:03	third-party sources that's why they're
00:10:01	00:10:05	paid tools they actually have to buy
00:10:03	00:10:07	through the API but there's a delay so
00:10:05	00:10:10	there's usually at least a month delay
00:10:07	00:10:12	you can see here that February of 2020
00:10:10	00:10:14	is the most recent data that we have
00:10:12	00:10:17	well I'll be honest the lots changed
00:10:14	00:10:19	since February since January of 2020 in
00:10:17	00:10:21	the world of search and you can see that
00:10:19	00:10:24	not being reflected you can tell there's
00:10:21	00:10:25	seasonality here right obviously every
00:10:24	00:10:27	summer more people search for gardening
00:10:25	00:10:29	but we're so we're going into a normal
00:10:27	00:10:32	seasonality but it potentially is gonna
00:10:29	00:10:34	take twelve months for this spike that
00:10:32	00:10:36	we're seeing to get averaged out because
00:10:34	00:10:38	these numbers here the actual search
00:10:36	00:10:41	volume is generally going to be an
00:10:38	00:10:44	average of the last twelve months okay
00:10:41	00:10:46	well if you get one anomalous month in
00:10:44	00:10:49	an average of twelve months it might
00:10:46	00:10:51	move the needle by 8% so you might see
00:10:49	00:10:53	an 8% fluctuation in your numbers when
00:10:51	00:10:55	this registers which is in another month
00:10:53	00:10:57	or two but when you're looking over here
00:10:55	00:11:00	this is significantly greater than an
00:10:57	00:11:02	eight percent increase okay this is the
00:11:00	00:11:05	key point I want you to take away is
00:11:02	00:11:07	that there is a trickle-down process
00:11:05	00:11:07	there's a filtering gound process from
00:11:07	00:11:09	the
00:11:07	00:11:11	data the real-world active data that's
00:11:09	00:11:13	going on right now that shows up an
00:11:11	00:11:15	autokomplete and it shows up in Google
00:11:13	00:11:18	Trends and then by the time it starts to
00:11:15	00:11:20	go into these other keyword tools this
00:11:18	00:11:22	is where you really start to understand
00:11:20	00:11:25	you know months and years later what
00:11:22	00:11:28	that trend does over time now I still
00:11:25	00:11:31	use this tool I think these tools are
00:11:28	00:11:32	still very very important but if you are
00:11:31	00:11:34	a business owner a content creator and
00:11:32	00:11:36	you're someone right now who's like I
00:11:34	00:11:38	need to make the most relevant content
00:11:36	00:11:39	to my people right now because my people
00:11:38	00:11:41	are at home they're searching for
00:11:39	00:11:42	different things there they're behaving
00:11:41	00:11:45	differently they're doing different
00:11:42	00:11:47	things and you want to honor that and
00:11:45	00:11:49	you want to give them what they're
00:11:47	00:11:51	looking for I wouldn't use this tool
00:11:49	00:11:53	today I would be looking more on the
00:11:51	00:11:55	autokomplete side of things and I would
00:11:53	00:11:59	be looking more on Google Trends now I
00:11:55	00:12:01	have a deeper dive video on both this
00:11:59	00:12:03	tool okay I show you how to rank by
00:12:01	00:12:05	keyword difficulty and how to find the
00:12:03	00:12:08	lowest difficulty phrases in your niche
00:12:05	00:12:10	that can be very very valuable to do
00:12:08	00:12:12	right here we're seeing growing gardens
00:12:10	00:12:14	being a much lower difficulty I go
00:12:12	00:12:16	in-depth on that that video beyond the
00:12:14	00:12:18	end screen in the description and then I
00:12:16	00:12:20	have another video that does a deep dive
00:12:18	00:12:22	on Google Trends how to use Google
00:12:20	00:12:23	Trends and kind of get even more ideas
00:12:22	00:12:25	out of Google Trends if you want a
00:12:23	00:12:26	deeper dive there and that's what I got
00:12:25	00:12:28	for you today on the video I hope this
00:12:26	00:12:30	is helpful if you have any questions get
00:12:28	00:12:31	at me in the comments like subscribe
00:12:30	00:12:33	thumbs up do what you do I appreciate
00:12:31	00:12:34	you got more great videos coming out so
00:12:33	00:12:36	be sure to subscribe and you get
00:12:34	00:12:37	notified when they come out hit the bell
00:12:36	00:12:39	you'll get that notification on your
00:12:37	00:12:42	phone and I'm out thank you
00:12:39	00:12:42	be well tok to you soon

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