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Use Retargeting to improve LTV on the 1st purchase w/ Rebupsells: Retargeting with More Value

Published on: December 25 2022 by The Facebook Disrupter

Retargeting is an effective marketing strategy that involves targeting people who have previously shown interest in your brand. By utilizing retargeting, businesses can improve their customer lifetime value (LTV) on the first purchase and encourage customers to make more purchases with the help of Rebupsells. In this article, we will explore the benefits of using retargeting with more value and how it can help businesses improve their overall profitability.

Benefits of Retargeting with More Value:

1. Increase brand awareness: Retargeting with more value can help increase brand awareness among potential customers who have already shown interest in your brand. By offering more value, businesses can encourage these customers to revisit their website and learn more about their products or services.

2. Improve conversion rates: By retargeting with more value, businesses can improve their conversion rates by providing customers with additional incentives to make a purchase. This can include discounts, free shipping, or other special offers.

3. Increase customer loyalty: Retargeting with more value can help increase customer loyalty by showing customers that you value their business and are willing to go the extra mile to provide them with exceptional service.

4. Improve LTV on the first purchase: By retargeting with more value, businesses can improve their LTV on the first purchase by encouraging customers to make additional purchases. This can help businesses increase their overall profitability and revenue.

Using Rebupsells:

1. Provide personalized recommendations: By using Rebupsells, businesses can provide personalized product recommendations to customers based on their previous purchases. This can help increase the likelihood of customers making additional purchases.

2. Offer discounts or incentives: Rebupsells can be used to offer customers discounts or other incentives to encourage them to make additional purchases. This can help businesses improve their conversion rates and increase their overall profitability.

3. Upsell higher-priced products: Rebupsells can be used to upsell customers to higher-priced products or services. By offering customers additional value, businesses can increase their revenue and improve their LTV.

Retargeting with more value and utilizing Rebupsells can be an effective way for businesses to improve their profitability and revenue. By providing customers with additional incentives and personalized recommendations, businesses can increase their conversion rates and improve their LTV on the first purchase. By using these strategies, businesses can create a loyal customer base that will continue to support them in the future.

Use Retargeting to improve LTV on the 1st purchase w/ Rebupsells: Retargeting with More Value

- Discussing a specific strategy developed at 310 Nutrition with a former boss who worked for Guthy-Renker

- Realization that there was no But Wait There's More concept in digital marketing

- Introduction of the concept of a rebuttal upsell or re-buff cell

The Concept of a Rebuttal Upsell:

- Explanation of a rebuttal upsell using examples such as offering a bundle deal instead of a single item purchase

- Importance of vertical integration and having more products with the customer

- Psychological power of brand ubiquity and the impact on customer loyalty and future purchases

- Rebuttal upsell as a retargeting ad and improving second purchase rate and lifetime value (LTV)

- Running bundles instead of discounts during sales to maintain LTV

Three Fundamental Principles for Dramatic Business Growth:

- Improving cash flow and making finance departments happy by making customers happy

- Focusing on business metrics and principles around customer journeys and development to grow the brand

- Using the principles of the rebuttal upsell to improve LTV and customer retention

- More success and less stress through proper business development and focusing on important metrics

- Further resources available in the form of an article and a newsletter subscription

- Opportunity to invest in the future of digital marketing development through the Facebook Ads MBA program.

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