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vaping ads targeting youth

Published on: February 6 2023 by pipiads

How JUUL Hooked Kids and Ignited a Public Health Crisis

The use of e-cigarettes has become a major public health concern due to reports of lung illnesses and deaths linked to vaping. JUUL, a 38 billion dollar e-cigarette maker, has come under scrutiny for its marketing tactics and appeal to teenagers.

Marketing to Teens:

JUUL's widespread appeal can be attributed to its sleek design and lack of harshness on the throat, making it more addictive than any product marketed to kids in decades. JUUL's marketing tactics came under scrutiny after regulators noticed a surge in youth tobacco use from 2017 to 2018.

Social Media and Peer-to-Peer Marketing:

JUUL's appeal to young people was aided by its social media promotions, which the company has since ended. However, young people continue to voluntarily advertise the product to their peers.

Health Concerns:

The long-term effects of e-cigarettes are still unknown, but nicotine can be harmful in many ways, including increasing the risk for addiction and impacting the vasculature. Reports of vaping-related illnesses in adolescents are also concerning.


The FDA has warned JUUL to stop marketing itself as less harmful than cigarettes without authorization to do so. The Trump administration has also drafted a plan to remove flavored e-cigarettes from the market, but some doctors argue that e-cigarettes offer potential for public health by providing a less harmful alternative to cigarettes.

While e-cigarettes may offer potential as a less harmful alternative to cigarettes, JUUL's marketing tactics and appeal to teenagers have ignited a public health crisis. As reports of vaping-related illnesses and deaths continue to surface, regulation and education are necessary to prevent further harm to young people.

How Juul made nicotine go viral

Juul is a popular e-cigarette that has taken over 70% of the e-cigarette retail market since its launch in 2015. It has a sleek design that makes it appealing to young people who have never smoked before. However, concerns have been raised that devices like Juul might be designed to help smokers get off cigarettes but are also addicting a new generation to nicotine.

What makes Juul different?

Juul looks more like a tech product than an e-cigarette. It is tiny and inconspicuous, allowing users to consume nicotine without worrying about social stigma or who sees them. This discreteness is a big shift for e-cigarettes, which have historically not been very subtle in design. Juul's founders met at Stanford design school and one worked as a design engineer at Apple, which is why Juul looks like a cool gadget and less like a drug delivery device.

Juul's similarities to tech products make it attractive to young people who are already familiar with similar products. However, this information gap can be dangerous because Juul always contains nicotine, which can lead to addiction.

Nicotine content:

Juul pods pack in 59 milligrams of nicotine, which is three times the nicotine levels permitted in the European Union. Most e-cigarettes have between six and thirty milligrams of nicotine per milliliter of vape liquid. Juul uses a patented system for delivering nicotine, vaporizing a liquid made from nicotine salts that allows nicotine to be absorbed into the body at about the same speed as regular cigarettes.


The high nicotine content and the fast absorption rate of nicotine salts make Juul an attractive option for young people, which is why public health officials are worried. As cigarette smoking among those under 18 has fallen, the use of other nicotine products, especially e-cigarettes, has taken a drastic leap. In response to these concerns, the makers of Juul have pledged thirty million dollars to combat underage use and are developing lower nicotine pods.

While Juul set out to design a solution to a public health problem, it has created a new one. Its popularity among young people has raised concerns about nicotine addiction and long-term health impacts. It's essential to be aware of the potential dangers of using Juul and other e-cigarettes, especially for young people.

Outrageous Anti-Vape ads

In today's world, music has become an essential part of our lives, and we often use it to relax or unwind. However, there are many other activities that we can do to take a break from our busy lives, such as cooking or trying out new hobbies. In this article, we will discuss the dangers of vaping and how it can harm our health.

The Dangers of Vaping:

- Vaping is not safer than smoking cigarettes as it can lead to addiction.

- Flavors in e-cigarettes are less about helping people quit and more about getting a new generation hooked on nicotine.

- Youth who have ever used e-cigarettes started with flavors.

- No one knows the long-term effects of vaping.

- Nicotine delivered through vaping can reprogram the brain to crave more and more.

- Vaping can release dangerous chemicals like formaldehyde into the bloodstream.

- Vaping can expose the lungs to a Kirlian, which can cause irreversible damage.

Why Vaping is Harmful:

- Vaping can change the brain and cause addiction.

- Vaping can release dangerous chemicals into the bloodstream.

- Vaping can cause irreversible damage to the lungs.

- Vaping can lead to long-term health problems.

In conclusion, vaping is not a safe alternative to smoking cigarettes. It can lead to addiction, release dangerous chemicals into the bloodstream, and cause irreversible damage to the lungs. Therefore, it is important to avoid vaping and educate the younger generation about its harmful effects.

How Your Teen is Targeted by Big Tobacco

The tobacco industry spends millions of dollars every day to target new customers, and teenagers are a prime target. The industry knows that young people are the perfect replacement customers for their aging base, and they use various tactics to lure them in.

Targeting Teenagers:

- Big tobacco spends over 9.1 billion dollars each year to hook teens.

- The industry needs 3,000 new youth each day to replace the 480,000 people who die each year from their products.

- Teens who are racial minorities, LGBTQ+, low income, and those with mental illness are specifically targeted.

- E-cigarette marketing ads use themes like sexual content, independence, rebellion, and celebrity figures to appeal to young people.

- E-cigarette ads reach nearly four in five middle and high school students.

- Point of sale marketing encourages teens to begin using tobacco.

- Big tobacco also targets youth with college scholarships and offering flavors that appeal to young people.

Flavors and Packaging:

- E-cigarette companies target teens and young adults with colorful packaging and fun, fruity flavors.

- Among teens who vape, 97% use a flavored e-cigarette.

- 15 to 17-year-olds are 16 times more likely to use Joule compared to those 25 to 34-year-olds.

- Puff bars, which are disposable and come in many flavors, have replaced Joule since its flavors were banned.

Getting Involved:

- Boyce is a Vigo and Sullivan County teen empowerment group that engages and educates young people as leaders and advocates against vaping in big tobacco.

- If your teen wants to get involved, please email or call.

Big tobacco's ruthless targeting of teenagers is a cause for concern. It is essential to educate ourselves and our teens about the dangers of tobacco products and get involved in the fight against it. By working together, we can help protect our youth from falling prey to big tobacco's tactics.

Juul Sued by New York for Targeting Teens in Ads

Jewel, the e-cigarette company, is facing mounting pressure from regulatory bodies in California, New York, and beyond. The company has been sued by several state attorneys general and is facing inquiries from various agencies. The concerns center around Jewel's marketing tactics, which allegedly targeted teenagers and included misleading statements about nicotine addiction. The company is also accused of shipping products to customers with fake names.

Marketing Tactics:

Jewel employed marketing tactics similar to those used by big tobacco companies in the past. These tactics included going into schools and sponsoring education programs about addiction, as well as using colorful advertisements with young models. The company is accused of not doing enough to prevent underage use of its products, despite claiming to be committed to compliance and earning back the trust of American consumers.

Vaping Deaths:

Jewel is facing criticism for its role in the vaping epidemic, which has been linked to several deaths. While many of these deaths have been connected to THC-related vapes, Jewel is the largest e-cigarette company in the US and abroad and is receiving heat for its products.


The concerns about Jewel's marketing tactics and the vaping epidemic center around both the fact that they marketed to teenagers and the fact that they made misleading statements about nicotine addiction. The company is accused of not doing enough to prevent underage use of its products and shipping products to customers with fake names.

Jewel is under pressure from various regulatory bodies and facing criticism for its marketing tactics and role in the vaping epidemic. The company is accused of not doing enough to prevent underage use of its products and shipping products to customers with fake names. While Jewel claims to be committed to compliance and earning back the trust of American consumers, the company's reputation has been damaged by these accusations.

JUUL CEO: No More Advertising to Kids

Juul CEO Apologizes for Targeting Children in Advertisements

- Matt Stool, CEO of Juul, apologizes for the company's advertisements targeting children.

- Juul offers free expanded flavors to all users as a special apology.

- The company also introduces a Juul carrying case and Juul spinners, as well as a branded Juul book.


- Stool emphasizes that Juul would never market to the developing brains of America's future, i.e. children.

- Free pack of expanded flavors includes cherry berry unicorn, blue raspberry rainbow, and Minecraft tongue clicking.

- Stool is shocked to learn that Minecraft is a game and not a flavor.

- Cameraman suggests that blue raspberry tastes earthy, but Stool believes it is marketed towards children.

- Stool dumps all of his Juul stock and offers a special carrying case to Juul owners to keep their e-cigarettes away from kids.

- The carrying case is available in yellow, red, pink, green, blue, and black, but Stool questions why adults would use a brightly colored lunch box.

- Juul also releases a new show called Just Juul about a hapless guy who runs a Juul shop.

Juul Products:

- Juul spinners allow users to suspend up to five different Juuls in mid-air to keep the flavor train going.

- Stool questions the practicality of the flavor train and notes the dangers of popcorn lung in children.

- Juul also introduces a branded Juul book and backpacks that come with a free Juul device.

- Stool's apology addresses Juul's controversial advertisements targeting children.

- Juul offers free expanded flavors, a carrying case, spinners, a branded book, and backpacks.

- The company's new products and shows may appeal to both adults and children, raising concerns about the company's marketing tactics.

JUUL: Targeting Children and Gaslighting the FDA Since 2015 | Corporate Casket

Jewel, a vaping product, was marketed as a safer alternative to traditional cigarettes, with fun flavors and attractive designs. However, it turned out to be harmful and addictive, especially for children and young adults. The company's aggressive marketing tactics and targeting of underage customers led to widespread use and addiction, resulting in lawsuits, FDA interventions, and health risks.

Marketing Tactics:

- Advertisements on kid-friendly websites like Cartoon Network and Nickelodeon

- Brightly colored banners and pop-ups that appealed to children

- Use of influencers like Miley Cyrus and Instagram influencers to promote the product

- Social media marketing on Twitter, Facebook, and Instagram

- Flavors like mango, fruit mix, and creme brulee that appealed to young people

- Inconspicuous design that resembled a flash drive, making it easy to hide from parents and teachers

Negative Effects:

- Addiction to nicotine, resulting in anxiety, depression, and headaches

- Increasing number of children and young adults getting sick and even dying from using Jewel

- Lawsuits, FDA interventions, and callous endangerment of minors by the company

- Sneaky and irresponsible marketing tactics that targeted underage customers

Jewel's rise and fall is a cautionary tale about the dangers of aggressive marketing and targeting of underage customers. The company's actions led to addiction, health risks, and legal consequences. It serves as a reminder that companies must act responsibly and ethically, especially when it comes to products that can harm people's health and wellbeing.

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