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Versatile Shopify General Store Theme

Published on: June 4 2023 by pipiads

In today's video, we're turning Shopify's free theme refresh into a general dropshipping store. One big reason why general stores lose conversions is that customers coming from social media platforms such as TikTok can't find the product they saw in a video. They get overwhelmed by the disorganization and the number of products they see, and they leave. This redesign is going to take the overwhelm out and drive conversions by focusing on organizing and highlighting the products they are looking for.

- The importance of organization in a general dropshipping store

- The problems customers face when searching for products on social media

- The goal of the redesign: to improve customer experience and drive conversions


- Adding products to the store: using lists and import apps

- Organizing products into categories: the importance of categorization and how to do it

- Renaming product titles and editing descriptions: why this is crucial for conversions

- Creating a menu: adding collection links and creating a home link

- Customizing the theme: adjusting colors, fonts, and checkout colors

- Setting up the homepage: removing unnecessary sections, adding featured collections, and creating an email newsletter section

- Editing the collection page: removing unnecessary sections, changing the image ratio, and enabling quick add buttons

- The importance of taking the time to organize and customize a general dropshipping store

- The benefits of a well-organized store for customer experience and conversions

- Encouragement to subscribe to the channel for more dropshipping tips and tricks.

General Dropship Store Design in 5 Minutes!

If your website is not professional-looking and is negatively impacting your conversions, you may feel hesitant to hire a designer or spend hours doing it yourself. However, in this video, we will show you how to transform Shopify's free theme, Sense, into a dropshipping store in just five minutes.


1. Organize your products into collections.

2. Install Sense by clicking Online Store on your dashboard, scrolling down to Explore Free Themes, finding Sense, and clicking Add to Theme Library.

3. Customize the theme starting with the announcement bar and uploading your logo.

4. Change the number of columns in the collection list section to 5 on desktop and 2 on mobile. Add in collections, starting with viral and new products.

5. Delete any unnecessary sections and prioritize the customer's mobile experience.

6. Change the colors of the newsletter and footer to accent one and background one, respectively. Add links to store policies and contact information.

7. Adjust the default product page, collection page, and checkout page as needed.

8. Add color swatches and reviews to enhance the professionalism of your product pages.

By following these simple steps, you can quickly transform your website into a professional-looking dropshipping store. Remember to prioritize the customer's mobile experience and add trust elements such as reviews to increase conversions.

5 Best Shopify Themes for Dropshipping 2023 (HUGE UPDATE!)

- In this article, we will discuss the top five themes that can help explode sales in your Shopify drop shipping store in 2023.

Top Five Themes:

1. Sense theme:

- Free theme available on the Shopify theme store.

- Clean and professional layout.

- Branded feeling with customizable banners and collections.

- Great for raising average order value with clean collection pages and related products.

- Product page is easy to maneuver with dropdown options.

2. Debutify theme:

- Paid theme with a free option available.

- Great for mobile websites and beginners.

- Professional layout with a higher potential to sell globally.

- Bounce rate is lower with this theme.

- Customer support is great.

3. Refresh theme:

- Great for health and beauty products.

- Bold and eye-catching design.

- Many layouts and sections that can be edited.

- Very brandable and professional.

4. Solo Drop theme:

- Paid theme optimized for one product stores.

- Eye-catching colors and design.

- Ink cart discounts available.

- Great for showing testimonials and building urgency.

5. Page Fly app:

- App available in the Shopify App Store.

- Customizable landing pages with no coding experience required.

- Paid app that can help take your product to the top.

- Can use Fiverr to edit product images and make them look professional.

- Choosing the right theme for your Shopify drop shipping store is crucial for exploding sales.

- Each theme has its pros and cons, and it's important to choose the one that suits your brand and product.

- Consider using paid themes or apps to take your store to the next level and make it stand out from the competition.

One Product Store VS General Store For Shopify Dropshipping 2023

One Product Store vs General Store: Which is Best for Testing New Products?

The debate over whether to use a one product store or a general store when testing new products has been ongoing in the dropshipping community. In this article, we'll take a look at real-life data to determine which store is the best to use.

Key Points:

- Most dropshippers ask whether they should use a one product store or a general store when testing new products.

- Conflicting information from gurus makes it difficult to know which one is best to use.

- A real-life test was conducted to determine which store is the best to use.

- A winning product was put in a one product store and a general store, with the same product page, colors, text, reviews, price, and offer.

- The only difference was that the one product store was more branded, with a name related to the product and only featuring that product.

- The general store had a more generic name and featured other products on the homepage.

- The cost per click for both stores was pretty much the same, but the one product store spent more money due to more sales.

- The one product store generated 64 orders with a conversion rate of 5.34%, while the general store generated 19 orders with a conversion rate of 2.68%.

- The one product store was a huge winner, generating $2,254 in revenue with an ad spend of $875 and a profit of $411. The general store generated $714 in revenue with an ad spend of $672 and a loss of $286.

- The moral of the story is to only use one product stores when testing new products, as the data doesn't lie.

Based on the data, it's clear that one product stores are the best to use when testing new products. They have a higher conversion rate and generate more sales and profits. When it comes to dropshipping, patience and resilience are key, but using a one product store can help increase your chances of success.

How To Create A BRANDED General Store (LIVE) | Shopify DropShipping

What's up guys! In today's video, we'll be building a branded general store live, showing you everything from A to Z. Some of you might be wondering why I'm showing you how to build a branded general store and not a one product store or a niche store. My answer is simple: I don't discriminate against any store type, I love running all of them. When I was first starting out, I learned how to segment the data initially for one product, so it made things a lot easier to scale and to be able to test products efficiently. Now, I like starting with branded general stores because it gives me the flexibility to test a lot of products in a short period of time, which a one product store never really allowed me to do.

- In today's video, we'll be building a branded general store live, showing you everything from A to Z.

- My answer is simple: I don't discriminate against any store type, I love running all of them.

- I like starting with branded general stores because it gives me the flexibility to test a lot of products in a short period of time.

Why Branded General Stores:

- One product stores make

Themes for Shopify Stores. Best 5 Themes for 2022.

In this Shopify Masterclass video, Jamie discusses the best Shopify themes. She covers five different themes, two of which are free and three of which are paid. Jamie emphasizes the importance of choosing the right theme for your store as it sets the tone for the design and layout of your site.

The first free theme Jamie covers is called Debut. It is a minimalist theme that is great for a variety of niches and comes with a lot of customization options, including a mega menu and a sticky header. The second free theme Jamie discusses is called Venture, which is designed for sports-related stores and has a distinct dynamic theme.

Moving on to the paid themes, Jamie discusses Prestige, which is designed for premium high-end appeal and has an unlimited free trial. It comes with pre-built styling options and a lot of features, including blogs, cross-selling, and a store locator. The next paid theme Jamie covers is called Symmetry, which is good for clothing, jewelry, and accessories, and comes with pre-built styles and a lot of filtering options for product pages.

Lastly, Jamie discusses the Warehouse theme, which is designed for stores with a large category of products and comes with a powerful collection page builder. It has a prominent search bar and a lot of features to display a lot of information at once.

Overall, Jamie provides a comprehensive overview of the best Shopify themes and their features. She also mentions the importance of choosing the right theme for your store and emphasizes the importance of using Profit Calc, the one-click profit calculator app available on the Shopify app store.

Creating A High Converting General Store (Best Theme) | Dropshipping for Beginners

Many people ask which store or niche they should start with when creating a dropshipping business. However, it is important to consider the disadvantages of starting with a niche store.

Advantages of a General Store:

- More product testing options

- Easier to manage

- Segmentation of product data using trackify

- Only need one store to manage

When to Consider a Niche Store:

- After finding one or two winning products

- Conversion rates are higher

- Can build a brand around the niche

Choosing a Theme:

- Use a paid theme like Shoptimized for benefits like built-in scarcity features, fast load time, and optimized conversion funnel

- Avoid using copyrighted images and choose a branded domain name

Setting Up a Store:

- Use a banner image with a sale offer to create a scarcity tactic

- Fill out product descriptions and use related products to increase average order value

- Avoid using fake phone numbers in the contact section

Starting with a general store can provide more product testing options and ease of management. However, after finding winning products, it can be beneficial to branch off into a niche store with higher conversion rates. Choosing the right theme and setting up the store with a sale offer and related products can also increase sales.

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