veterinary google ads
Recruiting new clients using the internet is crucial for any business, including veterinary practices. One effective way to reach potential clients is through paid ads. In this article, we will explore the use of paid ads on platforms like Facebook and Google, and discuss their importance and alternatives.
Paid Ads: What are they?
Paid ads are a method of promoting your message to a specific audience that you choose. On Facebook, ads appear in users' newsfeeds with the label sponsored. Similarly, Google ads appear at the top of search results with the label ad. Both types of ads can be targeted to relevant people and can be paid for either per click or per impression.
Facebook Ads vs Google Ads
Facebook ads are targeted using demographic data, such as location and interests. On the other hand, Google ads are targeted based on the search terms used by users. This means that Facebook ads reach people who may not necessarily be actively searching for a vet, while Google ads reach people who are actively looking for veterinary services. This difference in targeting can greatly impact the effectiveness of the ads.
How Facebook Ads Work
Facebook uses an algorithm to determine which content to show users. The algorithm considers factors such as time of post, frequency of interaction, type of post (videos receive more exposure), historical interaction with similar posts, and whether the post has been hidden or reported. Additionally, Facebook's algorithm prioritizes personal content over business pages, making it more challenging for businesses to reach their audience organically.
The Importance of Facebook Ads
Facebook's main source of revenue is advertising, with 98% of its revenue coming from ads. Therefore, it is essential for businesses to utilize Facebook ads to maximize their reach. By paying for ads, businesses can target relevant people and ensure their message is seen by potential clients. Targeting by impressions has been found to be more effective in generating conversions than targeting by clicks.
In conclusion, paid ads on platforms like Facebook and Google are essential tools for recruiting new clients online. While Facebook ads allow for demographic targeting, Google ads target users based on their search terms. Facebook's algorithm prioritizes personal content over business pages, making it necessary for businesses to use paid ads to reach their audience. Targeting by impressions has been found to be more effective in generating conversions. Therefore, utilizing paid ads is crucial for veterinary practices to successfully attract new clients online.
The Latest in Google Ads for Veterinary Marketing
Hello everyone! My name is Kelly Baldsell and I am the CEO and owner of Beyond Indigo Pets. Welcome, welcome! We have Michael Platt, our SEO expert, here to talk about ads. Michael, tell us what you know about ads.
Thank you, Kelly! I feel very wizardly and it's great to be back. Today, we're going to cover ads. There are ads all over the place, right? You and I were talking before this about how the complexity of coding has really matured over the 25 years I've been doing this. It's like building blocks on building blocks, but now we have ads on Google, social media networks, and even Nextdoor.
I'm old enough to remember when survey companies would call you during dinner to ask about your interests and what you like to buy. But now, we have targeted ads that take the data and really hone in on our interests. It's amazing how technology has changed.
In the past, only big companies could afford to gather big data, spending thousands or even millions of dollars to gather information on people's interests. But now, with targeted ads, even small businesses can reach their desired audience with just a few hundred dollars.
It may seem creepy to know how much we're being tracked, but from a business point of view, it's incredibly useful. That's why targeting is so important in today's advertising landscape.
So, let's talk about this new conversion action called store visits in Google Ads. A conversion in this context is a valuable action that someone performs after clicking on one of your ads. For example, someone searches for a veterinarian near them, clicks on your ad, visits your website, and calls your hospital's number. That's a valuable action resulting from a Google ad, and it's called a conversion.
Store visits is a new type of conversion that's becoming available in more and more Google Ads accounts. It's particularly useful for veterinary hospitals. When a local pet owner searches for a veterinarian near them, clicks on your ad, calls your hospital's phone number, and physically visits your hospital, Google counts that as a store visit. This data is great because it allows you to see how many people visited your hospital as a result of your Google ads.
But it gets even more interesting. Google Ads allows you to prioritize store visits as your most important conversion. This means that Google will show your ads more to pet owners who are most likely to visit your hospital. Google uses its artificial intelligence and considers millions of data points to determine who is most likely to perform a store visit.
So, if your Google Ads account is built to acquire new clients, prioritizing store visits can lead to significant increases in foot traffic to your hospital. It's incredible how technology has advanced and allowed us to target our ads more effectively.
Now, let's talk about the metrics. The number of store visits you can expect depends on your budget. The larger your budget, the more your ads will show and be interacted with, resulting in more store visits. However, it's important to remember that optimizing your ads for store visits requires some expertise. While it is possible to do it yourself with research and time, it's best to consult with a marketing company experienced in managing Google Ads campaigns.
The key takeaway here is that you should be tracking store visits and asking your marketing company if they are utilizing this feature. It's a powerful tool that can significantly impact your new client acquisition efforts. Don't miss out on the opportunity to optimize your ads and drive relevant traffic to your hospital.
Veterinary Marketing Webinar: When and How to Add Google Adwords for Veterinarians
Hello everyone, thank you for joining this webinar. My name is Tyler McDaniel, and I am a Google AdWords search certified partner. I handle search advertising on the front page of Google with text ads, which is what we will primarily cover today. We will be going over a fair amount of material, so please write down any questions you may have and save them for the end.
Let's start with AdWords 101, which covers search network advertising on the front page of Google. Google AdWords is Google's paid online advertising platform. It launched in October 2000 and is now Google's most profitable endeavor, earning over a hundred million dollars per day. It provides users with exactly what they are looking for and helps businesses achieve their goals, whether it be more website traffic, sales, or branding. AdWords has various ad capabilities, including text, banner, display, and video ads. Today, we will focus on text ads, as they are the most commonly used.
Google's main goal is to provide the best user experience possible. They want to give users exactly what they are looking for in a short period of time. This applies to both organic search and AdWords. Google rewards advertisers who provide a great user experience by lowering their cost per click or cost per thousand impressions. To achieve this, the keyword, text ad, and landing page should all be thematically relevant. For example, if you are advertising sunglasses, the keyword, ad, and landing page should all be about sunglasses. Providing a relevant and thematically related user experience will result in a lower cost and higher ranking in the advertising space.
In the search network, keywords are words or phrases searched on Google that trigger ads. Text ads are ads that show on Google's front page and consist of a header, two lines of text, and a URL. The landing page is the page users are taken to when they click on an ad. It is important for the landing page to be thematically related to the keyword and ad. Good SEO practices, such as matching the title and content of the page to the keyword, are essential. Additionally, having easy-to-find contact information on the landing page is crucial for a good user experience.
Campaign basics include choosing the right keywords and creating compelling ads. Ad extensions can also be used to attract clicks. Impressions are when an ad is shown in a high position, while clicks are when an ad is clicked on. Click-through rate is an important metric to monitor in an AdWords campaign.
In conclusion, Google AdWords is a powerful advertising platform that can help businesses achieve their goals. By providing a great user experience and following best practices, businesses can optimize their campaigns and get the best results. If you have any questions, please feel free to ask.
Case Study: How We Built a Wildly Successful Google Ads Campaign For An Emergency Animal Clinic
Hey Googlers, it's Costume and John from Solutions8. Today, we're going to teach you how we made an emergency animal clinic wildly successful and reached all their wildest dreams. They even sold their company and now live on a yacht with private planes. Lindsay Lohan is their butler. (Laughter)
You know, keeping up with the flower never showing up on time and being on the wrong boat is just horrible. But let's dive right into it. We love it!
So, with an emergency clinic, everyone calls. That's a common theme. And that's what you're going to see with emergency campaigns. You want those phone calls. We've run different campaigns in this account and call-only ads work, but they have crazy cost-per-clicks (CPCs). It's about $30 per click. And here's the thing, not every click turns into a phone call. So, you're paying for clicks even if they don't result in a call. It's important to be mindful of the drop-off between clicks and actual calls.
With emergency services, you'll pay a lot for possibly not a lot of relevancy. But we've found that even with a drop-off in calls, the cost per conversion remains in line with other campaigns. The important thing is to double your traffic with highly relevant emergency leads. Call-only ads can help with that.
Call extensions are another option to consider. They allow people to call you after clicking on the ad. But keep in mind that call-only ads have no headline and only show up on mobile devices. So, the relevancy might be higher with call extensions.
When running emergency campaigns, it's important to focus on relevancy and track your calls. We use different tracking numbers for call extensions and website calls. This helps us differentiate between the two and measure success.
Ultimately, call-only ads might not be the best choice for emergency services. They can lead to non-emergency calls and a higher cost per click. Pure broad keywords and specific location targeting can help improve relevancy and reduce wasted clicks.
So, don't put too much weight on call-only ads and be specific in your targeting. That way, you can maximize leads and ensure they are truly emergency-related.
In conclusion, running successful emergency campaigns requires careful consideration of ad types, relevancy, and tracking. By focusing on highly relevant leads and optimizing your targeting, you can increase conversions and make the most out of your budget.
Google Ads For Healthcare Providers & Medical Practices 2021
Welcome back to another episode of Guided Business Growth! This is Gilbert speaking. In today's topic, we're going to discuss Google Ads for healthcare and medical practices. How can you manage your Google Ads team, your PPC agency, or do it yourself? Stay tuned!
Before we get started, make sure you subscribe to our YouTube channel by pressing the subscribe button and the notification icon below. We upload videos every week.
- Are you a healthcare provider or run a medical practice? Do you want to run Google Ads?
- Two types of Google Ads: search ads and display ads.
- Tips for managing your Google Ads team or PPC agency.
- Importance of keyword research for generating leads and reaching potential customers.
- Selecting the right keywords for your company's benefit.
- Example of a high search volume keyword: doctor near me.
- Tips for optimizing search ad campaigns: set a spending limit, add negative keywords to avoid wasting money, and utilize ad extensions.
- Google Display Network and its usefulness for showing ads on various websites.
- Retargeting as a powerful concept in digital marketing.
- Tips for running display ad campaigns: have different ad sizes for mobile and responsive ads, use retargeting to reach users who have visited your website, and create personalized ads for different audience segments.
- Importance of optimizing landing pages for better user experience.
- Google Ads as part of a larger digital marketing strategy.
- Next episode: improving your digital marketing strategy and plan in the healthcare community and medical practices.
Thank you for watching and see you in the next video!
Google Ads For Medical Clinics And Healthcare Providers
Welcome back! We appreciate you all showing up every Tuesday. Today, we're going to dive into a different industry each week and teach you how to do Google ads for specific industries. Last week, we covered attorneys, and this week, we're focusing on medical clinics and healthcare providers.
First, we want to give a shoutout to an amazing fan, Melissa (or Militia). This topic was her request, and we wanted to fulfill it as quickly as possible.
Now, let's get right into it. We have an amazing case study to share with you today. It's one of our longest-running PPC clients, a pain clinic that also does spine surgery. This clinic covers a wide range of topics, making it applicable to many medical providers.
When it comes to running ads for medical clinics, there are three major areas to focus on. The first is establishing who you are as a clinic, whether you're a pain clinic, chiropractic office, or dentist. This is where most people stop, but there's more to it.
One strategy we recommend starting with is Dynamic Search Ads (DSA). However, DSA may not work if your website content is not robust enough. You need to have detailed explanations about the services you offer. Use Google's Keyword Planner to see if DSA is a good fit for your clinic.
If you have a website with good content, set up DSA campaigns and use categories to target specific services or topics. Categories help Google identify relevant search terms and deliver more targeted traffic. Measure the performance of each category and make adjustments accordingly.
For this particular client, DSA accounts for a significant portion of their campaign budget. It generates broad conversions like gel injections for knee osteoarthritis and bulging disc neck treatment. It's essential to ensure that the search terms are relevant to your services.
Additionally, don't overlook the power of targeting symptoms. Many people turn to Google to self-diagnose their ailments. If you can position yourself as the solution to a specific symptom, you can attract conversions. However, make sure you have the right conversion action in place.
For example, targeting keywords like back pain, sciatic pain, and pain doctor can yield conversions. Chat conversions have been particularly effective for this client. However, keep in mind that chat conversions may not always be a reliable measure of success.
In conclusion, when running ads for medical clinics, it's crucial to go beyond the basics. Use DSA campaigns with targeted categories and consider targeting symptoms to attract a wider range of clients. Remember to analyze conversion actions and make adjustments accordingly.
VMP 134: New Adwords Targeting & Audiences For Veterinary Practices
The Veterinary Marketing Podcast is back with a new episode all about Google AdWords. AdWords has added new ad types and audiences that can help your veterinary practice grow. In this jam-packed episode, we'll discuss how to use AdWords effectively and share a program from YouTube that allows you to get a professional commercial for free.
But before we dive in, don't forget to subscribe to the podcast on iTunes or Google Play and leave a review if you enjoy it. This episode is sponsored by usedvetequipment.com, a website where you can buy and sell used veterinary equipment. Check them out and support the podcast.
If you haven't already, join the Facebook group The Veterinary Marketing Nerds to learn how to become a better marketer and improve your practice's marketing efforts.
Now, let's talk about Google AdWords. AdWords has been silently developing their ad product for a while now, and it's time to take advantage of it. But first, let's understand the difference between using AdWords and Facebook for advertising.
AdWords is different because people are actively searching for something, whereas on Facebook, they are scrolling through their newsfeed and stumble upon ads. AdWords includes Google search, display ads, YouTube ads, and shopping ads. Each ad type has its own use and target audience.
For example, if someone is searching for vaccines in your area on Google, that's different from someone scrolling through Facebook and seeing a vaccine ad. The intention and context are different, so you need to create ads that match the search intent of the keywords you're targeting.
Display ads are great for staying in front of current clients who haven't been to your practice in a while. You can also use display ads to target specific groups of clients with certain conditions and market treatments or products to them.
Video ads on YouTube are perfect for engagement and building awareness. YouTube has a program called Director Onsite, where they will shoot a professional commercial for your practice for free when you spend at least $350 on YouTube ads. This is a fantastic opportunity to get a high-quality video ad that you can also use on other platforms.
YouTube ads are cost-effective and offer better quality views compared to Facebook. You can also use different targeting features, such as affinity audiences and custom audiences, to reach pet owners who are interested in specific topics related to pets and animals.
Google AdWords has refined its platform to provide simple reporting, so you can easily see what's working and what's not. It's worth testing out different ad types and targeting features to find the best strategy for your practice.
So, if you're thinking about running AdWords campaigns or already running them, be sure to listen to the full episode for more tips and insights. And don't forget to take advantage of YouTube's Director Onsite program for a free professional commercial.
That's it for today's episode of the Veterinary Marketing Podcast. Be sure to subscribe, leave a review, and check out usedvetequipment.com for all your used equipment needs. Join the Facebook group The Veterinary Marketing Nerds to learn more about marketing strategies for your practice.