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vizio profit it makes selling ads

Published on: February 5 2023 by pipiads

Vizio's Data Ad Profit Soars

Vizio, a low-cost TV manufacturer, has filed for an IPO and become a public company. In their first public earnings report, it was revealed that Vizio makes almost as much money from selling data and advertising as it does from selling televisions. The company's profit from their data and advertising division spiked 152% in the first three months of 2021, indicating that their future lies in selling the data gathered by their televisions.


- Vizio made a total profit of $38.4 million from their platform plus business division in the first three months of 2021.

- The device business, which includes televisions and soundbars, made a profit of $48.2 million in the same period.

- Vizio was fined $2.2 million by the Federal Trade Commission in 2017 for tracking users without proper consent.

- Consumers can opt out of being tracked by following instructions provided by Engadget.


- Vizio's focus on selling data gathered by their televisions mirrors the strategies of Facebook and Google.

- Consumers should be aware of the intangible costs of buying technology, such as the sale of their data.

- Companies will always look for new revenue streams, and data mining is a lucrative option.

- Consumers should consider whether the lower cost of devices is worth the trade-off of being marketed to and having their data sold.

Vizio's profit from selling data and advertising has surpassed that of their device business, indicating that their future lies in data mining. Consumers should be aware of the intangible costs of buying technology and consider whether the trade-off is worth it. Companies will continue to find new ways to achieve revenue streams, and data mining is likely to become more prevalent in the technology industry.

TV Giant Vizio Turns to Streaming to Boost Revenue as Company Goes Public

Vizio Goes Public: The Future of Streaming and Advertising

- Vizio, a company known for its smart TVs and sound bars, has gone public.

- The company is selling investors on its plan for the future, as more viewers gravitate towards streaming.

- Vizio's IPO is priced at $21 per share and is trading under the ticker symbol VZIO on the New York Stock Exchange.

Why Vizio Went Public

- Vizio CFO Adam Townsend discusses why the company chose to go public.

- Vizio is an established brand in the device business around TVs and sound bars.

- The company is moving more into the media space and becoming an advertising business and a platform-driven business.

- Vizio is bringing an integrated software platform onto its TVs to allow consumers to access content across subscription video services, AVOD services, and even free channels.

- Vizio offers consumers hundreds of free ad-supported channels in one place.

- The IPO structure was the right fit for Vizio and allowed the company to get out on the road and talk to investors directly.

Vizio's Strategy in a Streaming World

- Vizio's strategy has changed as more people are cord-cutting and moving towards streaming.

- Vizio is moving towards a dual revenue structure where the company makes revenue not only when someone buys a TV, but also when they use the TV.

- Vizio partners with advertisers to bring effective and relevant ads to the platform and reach viewers who are getting harder to reach as they come out of the traditional linear world.

- Vizio's gross margin on its platform business is around 70%, which is vastly different than what you might think from a consumer electronics part of the business.

- Vizio's move towards advertising is a big part of its future.

Advertising on Vizio's Platform

- Vizio has data that helps inform the company about what consumers want to watch and what advertisers are looking for in terms of delivering their message.

- Addressable advertising targeted advertising is the future of where this is going.

- Linear advertising has limitations in terms of getting the right message to the consumer, and Vizio can partner with ad agencies and brands to bring those addressable advertisings onto the platform.

- Vizio's integrated software in the device itself is really transformative, not only for the company but the ecosystem at large.

Manufacturing and Supply Chain

- Vizio's team works incredibly closely with its suppliers.

- The company partners with the largest manufacturers in the television space in the world, which allows Vizio to have a more consistent supply chain.

- Vizio talks to its suppliers almost every day and is close to its retail partners as well.

- Vizio wants to make sure that it continues to have supply to meet consumer demand.

Vizio's SmartCast Operating System

- The SmartCast operating system is the face of Vizio's streaming experience.

- The operating system is offering an integrated experience that is all in one place.

- Consumers don't need to plug something in, have more cables hanging off their TV, or have an extra remote control.

- The content is on the platform right when consumers want to get to it.

- Vizio sees smart TV growth accelerating, and the company is investing in the software to give consumers a great experience.

- Vizio is a company that is moving towards advertising and becoming a platform-driven business.

- The company is offering an integrated experience with its SmartCast operating system that is all in one place.

- Vizio's move towards advertising is a big part of its future, and the company's gross margin on its platform business is around 70%.

- Vizio is working closely with its suppliers to make sure it continues to have supply to meet consumer demand.

TV company Vizio CEO William Wang breaks down IPO ahead of first trade

William, the founder of Vizio, discusses the company's recent IPO and the future of the company.


Vizio competes with companies like Samsung and Sony for picture quality and with companies like Roku and Amazon for user interface.

Impact of COVID-19:

The pandemic led to increased demand for home entertainment and TV sales, though supply chain issues have been challenging.

Future of Vizio:

William is excited about the future of Vizio and plans to continue innovating in the TV industry while working closely with supply chain partners.

Vizio faces competition from various companies and has had to navigate supply chain challenges during the pandemic, but William is optimistic about the company's future.

VIZIO TV IPO - $VZIO $2 Billion in 2020 Revenue and Making Money - Under $20 EP 110

Welcome back to Arlo Knows IPOs and SPACs! In this episode, we'll be discussing the upcoming Vizio IPO set to launch on March 25th, 2021. Before we dive into the details, make sure to hit that like button and subscribe to our channel if you're into IPOs and SPACs.

First, let's take a look at the price point valuation. The company is set to IPO between $21 and $23 a share. In 2020, the company recorded net income of $103.2 million on revenue of $2.04 billion after earnings of $23.2 million in revenue and $1.84 billion in 2019. Their ticker symbol is set to be VZIO.

Looking at their financials from their S1, their net revenue for both their device and platform plus is $2 billion and their gross profit is $296 million dollars. Overall, their net income is $102 million dollars and comprehensive income total of $103 million dollars. Their gross profit has increased twofold in the past couple of years, which is a good sign for an IPO.

Now let's take a look at their valuation metrics. The price to sales ratio is 1.98, and earnings per share are 55 cents. Their midpoint for their IPO is $22, and their net free cash flow is $30 million dollars. Their revenue growth rate is 11.2 percent.

Vizio is best known for bargain TVs, and they now sell over 7 million TVs a year and generate close to $2 billion in revenue from those devices. They need people to buy their TVs even at a small profit margin so they can make real money through their homegrown operation system, SmartCast. SmartCast provides access to most major streaming services, and Vizio generates revenue from advertising on its home screen and within some free content.

In conclusion, with their sales of over 7 million TVs a year and $2 billion in revenue for just those TV devices, coupled with the 12.2 million subscribers to SmartCast and growing, the Vizio IPO looks like a good buy. While there are other streams of revenue through subscription sales to Netflix and other apps and services coming up through SmartCast, it's smart to invest in Vizio now. Do you plan on buying Vizio shares? Let us know in the comments below!

Vizio IPO Selling Wall Street on Future of Streaming Business, Will Investors Buy In?

As someone with a keen interest in the TV market, the recent IPO by Vizio has caught my attention. Vizio is known for selling high-quality TVs at cutthroat prices, and their TVs have made it to the list of the best TVs for the winter of 2021 by Artings. Vizio has also been able to leverage their success in TV sales into streaming, with their SmartCast platform and Platform Plus generating recurring revenues.

Pros of Vizio:

- Vizio produces high-quality TVs at affordable prices.

- Vizio has been able to leverage their success in TV sales into streaming, with SmartCast and Platform Plus generating recurring revenues.

- Vizio's SmartCast interface has been upgraded to become more user-friendly.

Cons of Vizio:

- Vizio needs to add all streaming services to their platform to avoid deterring users.

The future looks bright for Vizio, and their IPO could be the thing that gives them a boost to potentially gain market dominance. However, they need to ensure that all streaming services are added to their platform to avoid deterring users. If you own a Vizio and use their SmartCast interface, let us know how it compares to other services you've used. Overall, I am high on Vizio and believe that their success in both TV sales and streaming bodes well for their future.

PubMatic (PUBM) CEO On Earnings & Growth Opportunities

Pubmatic, a digital advertising company, has reported an increase in earnings of 25%, with revenue reaching $63 million compared to $49.7 million the year prior. CEO Rajiv Gowell attributes this success to consolidation in the market and growing their share, with organic revenue growth up 27% year over year. Video growth, supply path optimization, and mobile advertising have been key drivers of this growth.

Gowell acknowledges the uncertainty in the macroeconomic environment and predicts further consolidation in the industry. However, he sees potential for significant growth, as the market opportunity has expanded due to the COVID-19 pandemic, with consumers moving more activities online. The company is positioning themselves in the highest growing segments of the industry, including mobile and video, to take advantage of this growth.

The advertising verticals and geographic growth of the company are broad-based, with softness in EMEA and APAC but strong growth in the Americas. Gowell anticipates uncertainty in the second half of the year and is planning for a variety of scenarios.

Overall, Pubmatic's success can be attributed to their consolidation in the market and strategic positioning in high-growth segments of the industry.

Vizio TVs Updated For OAR Ads: Inscape's McAfee

At CES, the consortium debuted live demos for dynamic ad insertion and addressable TV, including creative versioning and a measurement spec. They also announced completed integration work with freewheels, ER, and Google, with a firmware push to Vizio TVs starting in mid-February.

Advertiser Reaction:

The live demos and firmware push made the technology feel more real to agencies and advertisers, who are now expressing interest in participating in the beta testing period. Momentum is building, with members of the consortium executing beta campaigns and running inventory through the system.

Future Outlook:

Once beta campaigns are successful and advertisers are participating, other OEMs are expected to join the consortium. The goal is to have roughly 10 million TVs with functional addressable TV capabilities by April.

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