Watch Me FIND $2000/Day Winning Products (LIVE) | Product Research For Shopify Dropshipping
Published on: November 27 2022 by Peter Pru - Ecommerce Empire Builders
Watch Me FIND $2000/Day Winning Products (LIVE) | Product Research For Shopify Dropshipping
Table of Contents About Watch Me FIND $2000/Day Winning Products (LIVE) | Product Research For Shopify Dropshipping
Watch Me FIND $2000/Day Winning Products (LIVE) | Product Research For Shopify Dropshipping
| startTime | durationTime | text |
| 00:00:00 | 00:00:03 | yo what is going on Empire builders I |
| 00:00:01 | 00:00:05 | got a special guest with us again you |
| 00:00:03 | 00:00:07 | guys loved the last video we did when we |
| 00:00:05 | 00:00:09 | were in Denver London was the last time |
| 00:00:07 | 00:00:11 | you're on the channel I think we got |
| 00:00:09 | 00:00:12 | Ally here if you guys don't know me Siri |
| 00:00:11 | 00:00:14 | works with us inside the ecommerce |
| 00:00:12 | 00:00:17 | Empire builders and on shamelessly |
| 00:00:14 | 00:00:19 | sponsoring you know this video is on |
| 00:00:17 | 00:00:20 | shamelessly sponsored by untapped focus |
| 00:00:19 | 00:00:23 | but today guys we're really excited to |
| 00:00:20 | 00:00:25 | bring to you guys a good product or |
| 00:00:23 | 00:00:26 | research method okay one of the biggest |
| 00:00:25 | 00:00:29 | reasons that a lot of people fail in |
| 00:00:26 | 00:00:30 | e-commerce is their products don't solve |
| 00:00:29 | 00:00:33 | people's problems |
| 00:00:30 | 00:00:34 | okay and if you really want your your ad |
| 00:00:33 | 00:00:36 | dollars to go further if you really want |
| 00:00:34 | 00:00:39 | your product to be a good seller for |
| 00:00:36 | 00:00:40 | years and years and years right and I |
| 00:00:39 | 00:00:42 | always recommend you guys have sell |
| 00:00:40 | 00:00:44 | products that you know will sell for |
| 00:00:42 | 00:00:45 | years and years and years make sure |
| 00:00:44 | 00:00:48 | you're solving some sort of problems or |
| 00:00:45 | 00:00:49 | you know meeting some sort of desire |
| 00:00:48 | 00:00:51 | that people happen in today's video if |
| 00:00:49 | 00:00:53 | you've been struggling to have your |
| 00:00:51 | 00:00:54 | Shopify product sell your drop shipping |
| 00:00:53 | 00:00:56 | product sell your e-commerce product |
| 00:00:54 | 00:00:58 | sell whatever product it doesn't even |
| 00:00:56 | 00:00:59 | matter what you sell today's video |
| 00:00:58 | 00:01:02 | you're gonna see exactly how you can |
| 00:00:59 | 00:01:04 | take that product new or existing even |
| 00:01:02 | 00:01:06 | if you're a newbie and how to actually |
| 00:01:04 | 00:01:08 | really put it on overdrive by really |
| 00:01:06 | 00:01:10 | going in deep on people's pain points |
| 00:01:08 | 00:01:20 | and how to make that product a hot |
| 00:01:10 | 00:01:22 | seller now before we get going if you |
| 00:01:20 | 00:01:24 | are new subscriber or not new subscriber |
| 00:01:22 | 00:01:26 | yet or new viewer to the e-commerce |
| 00:01:24 | 00:01:27 | Empire builders make sure you smash that |
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| 00:01:30 | 00:01:34 | video we actually also give away a free |
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| 00:01:35 | 00:01:39 | is drop a comment down below on today's |
| 00:01:37 | 00:01:41 | video and you're gonna be entered in to |
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| 00:01:41 | 00:01:45 | announce the winner of our last giveaway |
| 00:01:43 | 00:01:47 | so make sure you stay tuned especially |
| 00:01:45 | 00:01:50 | if you're a previous commenter but guys |
| 00:01:47 | 00:01:50 | without further ado let's get right into |
| 00:01:50 | 00:01:52 | it |
| 00:01:50 | 00:01:53 | Alli do you want to say anything before |
| 00:01:52 | 00:01:55 | we get going into this stuff I know |
| 00:01:53 | 00:01:57 | you're your third or so appearance on |
| 00:01:55 | 00:01:59 | channel and you know you know people |
| 00:01:57 | 00:02:00 | love you man they think they absolutely |
| 00:01:59 | 00:02:07 | think I can't go anywhere anymore |
| 00:02:00 | 00:02:09 | everybody stop it's tough out there |
| 00:02:07 | 00:02:10 | so alright guys so we're gonna get into |
| 00:02:09 | 00:02:12 | it the first place |
| 00:02:10 | 00:02:13 | the first highest level place we're |
| 00:02:12 | 00:02:15 | gonna go to some cool |
| 00:02:13 | 00:02:18 | that I like to use to really see what |
| 00:02:15 | 00:02:21 | people's problems are is going deep on |
| 00:02:18 | 00:02:22 | Amazon okay like really going and seeing |
| 00:02:21 | 00:02:24 | what Amazon is doing right Amazon is the |
| 00:02:22 | 00:02:26 | biggest e-commerce platform out there |
| 00:02:24 | 00:02:27 | right I don't think you should sell your |
| 00:02:26 | 00:02:29 | products on Amazon until you establish |
| 00:02:27 | 00:02:31 | your in-store and stuff like that to |
| 00:02:29 | 00:02:33 | take control of your own e-commerce |
| 00:02:31 | 00:02:34 | customers and your business then you can |
| 00:02:33 | 00:02:37 | just use it as a sail shop but it's |
| 00:02:34 | 00:02:39 | still great research tool okay so pally |
| 00:02:37 | 00:02:42 | I want you to give me an itch Rex I want |
| 00:02:39 | 00:02:44 | this to be super impromptu so people |
| 00:02:42 | 00:02:45 | don't think that you know we've script |
| 00:02:44 | 00:02:47 | everything because you even said before |
| 00:02:45 | 00:02:49 | the video Pete do we have any toking |
| 00:02:47 | 00:02:51 | points I'm like no let's get right into |
| 00:02:49 | 00:02:52 | I want I want to be real and share with |
| 00:02:51 | 00:02:54 | you guys wouldn't you want to go into |
| 00:02:52 | 00:02:56 | okay you just got Aspen so that's your |
| 00:02:54 | 00:02:58 | dog do you want to do pepper |
| 00:02:56 | 00:03:01 | let's do pet ninja okay that's not what |
| 00:02:58 | 00:03:03 | I told you to say all right so we're |
| 00:03:01 | 00:03:05 | gonna do the pet niche now if you guys |
| 00:03:03 | 00:03:08 | don't know we got Aspen she's so cute |
| 00:03:05 | 00:03:11 | maybe we'll flash a picture of her so a |
| 00:03:08 | 00:03:13 | pet niche right now in the pet niche |
| 00:03:11 | 00:03:15 | right the pet niche is so massive you |
| 00:03:13 | 00:03:17 | cannot serve the pet niche you I'm sorry |
| 00:03:15 | 00:03:19 | if you're watching this video right now |
| 00:03:17 | 00:03:21 | you are not gonna be the next pet smart |
| 00:03:19 | 00:03:23 | right out of the gate maybe years from |
| 00:03:21 | 00:03:25 | years from years from now you can be but |
| 00:03:23 | 00:03:27 | when you start you have to niche |
| 00:03:25 | 00:03:28 | yourself down a little bit okay knit |
| 00:03:27 | 00:03:30 | yourself down a little bit and I'm gonna |
| 00:03:28 | 00:03:33 | give it a li a little bit to tok |
| 00:03:30 | 00:03:34 | because he hasn't spoken much as far as |
| 00:03:33 | 00:03:37 | niching down let's say somebody's in |
| 00:03:34 | 00:03:39 | like a big niche like fitness or you |
| 00:03:37 | 00:03:41 | know health pets how do you knit |
| 00:03:39 | 00:03:43 | yourself down a little bit further right |
| 00:03:41 | 00:03:45 | before you even start looking into these |
| 00:03:43 | 00:03:47 | tools like Amazon stuff because you |
| 00:03:45 | 00:03:48 | can't just type pets in right you can't |
| 00:03:47 | 00:03:50 | just do that right how do you kind of |
| 00:03:48 | 00:03:51 | narrow yourself down like mentally in |
| 00:03:50 | 00:03:54 | your thoughts like what's your thought |
| 00:03:51 | 00:03:58 | process um when I'm when I'm thinking |
| 00:03:54 | 00:03:59 | about how to niche down usually I kind |
| 00:03:58 | 00:04:02 | of this is my thought process on I |
| 00:03:59 | 00:04:03 | identified the niche and identify all |
| 00:04:02 | 00:04:06 | the kind of different issues and then |
| 00:04:03 | 00:04:08 | image that I can potentially solve and |
| 00:04:06 | 00:04:10 | then I match the problem with the |
| 00:04:08 | 00:04:12 | customer and when I when I when I match |
| 00:04:10 | 00:04:14 | a specific problem with a specific |
| 00:04:12 | 00:04:17 | customer I've pretty much laser and made |
| 00:04:14 | 00:04:22 | it down Pete you have a palm ski and I |
| 00:04:17 | 00:04:22 | would literally husky Pomeranian miss |
| 00:04:22 | 00:04:25 | identified the breed of the dog right |
| 00:04:24 | 00:04:27 | but even |
| 00:04:25 | 00:04:29 | you know there's there's there's there |
| 00:04:27 | 00:04:32 | might even be too many people going |
| 00:04:29 | 00:04:34 | after palm skis in that whole market you |
| 00:04:32 | 00:04:35 | know and I wanna be more unique I want |
| 00:04:34 | 00:04:37 | to kind of stand out I want to speak to |
| 00:04:35 | 00:04:40 | calm you know a very laser targeted |
| 00:04:37 | 00:04:42 | group so it's like palm ski for that and |
| 00:04:40 | 00:04:44 | so the problem is you're busy guy you |
| 00:04:42 | 00:04:46 | have so much going on running multiple |
| 00:04:44 | 00:04:49 | businesses and and so you might not have |
| 00:04:46 | 00:04:51 | time to do stuff with your daughter for |
| 00:04:49 | 00:04:53 | your rights of palm ski for busy |
| 00:04:51 | 00:04:56 | entrepreneurs or party you know so |
| 00:04:53 | 00:04:58 | that's my and then I can saw I can sell |
| 00:04:56 | 00:05:00 | products from directly into that niche |
| 00:04:58 | 00:05:02 | and so once I've lasered it down and |
| 00:05:00 | 00:05:04 | then and I know the problem right you |
| 00:05:02 | 00:05:07 | you're probably somebody who doesn't |
| 00:05:04 | 00:05:08 | have time to groom your dog right |
| 00:05:07 | 00:05:11 | because you're so busy but you know it's |
| 00:05:08 | 00:05:13 | important and then I can sell right in |
| 00:05:11 | 00:05:14 | there so so I and I'm glad you actually |
| 00:05:13 | 00:05:16 | brought this up because this is gonna |
| 00:05:14 | 00:05:17 | make this conversation much more real |
| 00:05:16 | 00:05:19 | much more valuable to those of you here |
| 00:05:17 | 00:05:22 | and that's what I want this video to be |
| 00:05:19 | 00:05:23 | I'm going to agree with a point that you |
| 00:05:22 | 00:05:25 | said I'm also gonna disagree at the |
| 00:05:23 | 00:05:27 | point that you said because like for |
| 00:05:25 | 00:05:30 | example like palm ski right like it's a |
| 00:05:27 | 00:05:33 | it's not like a rare dog but it kinda is |
| 00:05:30 | 00:05:36 | like not many not that many not many |
| 00:05:33 | 00:05:38 | people have that okay okay so there's |
| 00:05:36 | 00:05:40 | something I think and again I'm gonna be |
| 00:05:38 | 00:05:41 | completely wrong I just got this on I |
| 00:05:40 | 00:05:43 | have no idea maybe you just uncovered a |
| 00:05:41 | 00:05:45 | golden niche maybe there is like you |
| 00:05:43 | 00:05:47 | know these people that have all these |
| 00:05:45 | 00:05:50 | puppies but the way I kind of look at it |
| 00:05:47 | 00:05:51 | is like if you don't know it then it's |
| 00:05:50 | 00:05:53 | probably not big enough because you want |
| 00:05:51 | 00:05:55 | to knit yourself down too much because |
| 00:05:53 | 00:05:57 | like think about it like Chihuahua right |
| 00:05:55 | 00:05:59 | that would be something to go into |
| 00:05:57 | 00:06:00 | because theory you know there's a every |
| 00:05:59 | 00:06:03 | a lot of people have those like that's a |
| 00:06:00 | 00:06:05 | massive niche pitbulls right and those |
| 00:06:03 | 00:06:07 | kind of like Huskies maybe even like |
| 00:06:05 | 00:06:09 | that but I do agree with the point that |
| 00:06:07 | 00:06:13 | you said where it's like like grooming |
| 00:06:09 | 00:06:15 | or maybe like fashion stuff like that |
| 00:06:13 | 00:06:18 | where you can actually pinpoint that |
| 00:06:15 | 00:06:21 | specific like desire or what you're |
| 00:06:18 | 00:06:22 | actually trying to help them do now this |
| 00:06:21 | 00:06:24 | is where it kind of gets interesting |
| 00:06:22 | 00:06:27 | right because you are much better off |
| 00:06:24 | 00:06:31 | being like the best person to sell you |
| 00:06:27 | 00:06:32 | know cat grooming stuff then to be the |
| 00:06:31 | 00:06:34 | person that sells cat grooming chew toys |
| 00:06:32 | 00:06:37 | character I mean grooming stuff you know |
| 00:06:34 | 00:06:39 | cat outfits right you're better off just |
| 00:06:37 | 00:06:41 | being the best that one partikular thing |
| 00:06:39 | 00:06:43 | we're just we're just at this place |
| 00:06:41 | 00:06:44 | called Italy yesterday stuffing our |
| 00:06:43 | 00:06:47 | faces if you guys don't know it's like a |
| 00:06:44 | 00:06:49 | big place in the Dubai Mall and it |
| 00:06:47 | 00:06:51 | serves these amazing crepes and we're |
| 00:06:49 | 00:06:54 | toking about it with Nutella on that we |
| 00:06:51 | 00:06:55 | are toking how Nutella is literally |
| 00:06:54 | 00:06:58 | like the Ferrero Rocher is literally |
| 00:06:55 | 00:07:00 | built on one product Nutella |
| 00:06:58 | 00:07:02 | regular that's it they built one single |
| 00:07:00 | 00:07:03 | pot and the same goes for a lot of other |
| 00:07:02 | 00:07:06 | companies that you see out there right |
| 00:07:03 | 00:07:07 | even Apple right Apple started out just |
| 00:07:06 | 00:07:09 | being really good at one partikular |
| 00:07:07 | 00:07:10 | thing right one partikular set and then |
| 00:07:09 | 00:07:12 | yeah they have a couple products but |
| 00:07:10 | 00:07:13 | even Apple doesn't have that many |
| 00:07:12 | 00:07:14 | products when you really think about it |
| 00:07:13 | 00:07:16 | right now they've brought it out because |
| 00:07:14 | 00:07:18 | they have to same thing for you right |
| 00:07:16 | 00:07:20 | when you're starting out you're better |
| 00:07:18 | 00:07:22 | up being the best that one thing be the |
| 00:07:20 | 00:07:23 | best your cat outfits right and then |
| 00:07:22 | 00:07:25 | brought it now and then maybe you could |
| 00:07:23 | 00:07:26 | do grooming stuff you don't have to |
| 00:07:25 | 00:07:27 | right so the first thing won't identify |
| 00:07:26 | 00:07:29 | and which one do you want to go into do |
| 00:07:27 | 00:07:31 | you want to go pet what do you want to |
| 00:07:29 | 00:07:32 | do do you want to go into maybe a niche |
| 00:07:31 | 00:07:35 | like a breed or do you want to do like |
| 00:07:32 | 00:07:38 | pet grooming or pet outfits of what |
| 00:07:35 | 00:07:42 | would your ideal that's that's I mean I |
| 00:07:38 | 00:07:46 | feel like pet grooming and pet those are |
| 00:07:42 | 00:07:47 | huge so so here's that here's like the |
| 00:07:46 | 00:07:50 | thing that I would do like if you said |
| 00:07:47 | 00:07:53 | pet grooming what I would do is I would |
| 00:07:50 | 00:07:55 | niche that down further as far as size |
| 00:07:53 | 00:07:56 | of dog so what I would do is I would say |
| 00:07:55 | 00:07:58 | hey if I'm going to go to pet grooming |
| 00:07:56 | 00:08:00 | I'm gonna be the best at pet grooming |
| 00:07:58 | 00:08:02 | small dogs or under ten pounds or |
| 00:08:00 | 00:08:05 | whatever that's and then there's medium |
| 00:08:02 | 00:08:06 | dogs and large dogs because at least in |
| 00:08:05 | 00:08:08 | my opinion I think there's different |
| 00:08:06 | 00:08:10 | kinds of products for each kind of dog |
| 00:08:08 | 00:08:11 | like brushes are different sizes for all |
| 00:08:10 | 00:08:13 | sorts of dumb stuff so let's get right |
| 00:08:11 | 00:08:14 | into it so we can get we can get into |
| 00:08:13 | 00:08:16 | this all right so we're gonna what I |
| 00:08:14 | 00:08:18 | want to do is I just want to put when I |
| 00:08:16 | 00:08:19 | search on Amazon I want top-level |
| 00:08:18 | 00:08:22 | category I don't want my niche category |
| 00:08:19 | 00:08:25 | so what I would do here is I will put |
| 00:08:22 | 00:08:28 | something in like just pet grooming so |
| 00:08:25 | 00:08:31 | if we just type in pet grooming here and |
| 00:08:28 | 00:08:32 | see what we get I just want to see what |
| 00:08:31 | 00:08:34 | kind of products are already being sold |
| 00:08:32 | 00:08:36 | out there right now common sense tells |
| 00:08:34 | 00:08:38 | us right there's gonna be a ton of |
| 00:08:36 | 00:08:40 | different kinds of products that are as |
| 00:08:38 | 00:08:41 | far as like brushes and stuff like that |
| 00:08:40 | 00:08:43 | which are great these are these are the |
| 00:08:41 | 00:08:45 | kind of products right here I mean |
| 00:08:43 | 00:08:46 | they're always hot sellers now |
| 00:08:45 | 00:08:48 | unfortunately it's not enough for you to |
| 00:08:46 | 00:08:50 | just be like hey you know what I'm gonna |
| 00:08:48 | 00:08:52 | sell this you know this brush order |
| 00:08:50 | 00:08:53 | these this brush right here you have to |
| 00:08:52 | 00:08:55 | add some |
| 00:08:53 | 00:08:57 | and believe it or not Amazon Amazon |
| 00:08:55 | 00:08:59 | sellers usually aren't bad at doing this |
| 00:08:57 | 00:09:01 | because a lot of Amazon sellers all they |
| 00:08:59 | 00:09:03 | do is race to the bottom and some of |
| 00:09:01 | 00:09:05 | them are kind of smart enough to bundle |
| 00:09:03 | 00:09:07 | and think so you can see right here this |
| 00:09:05 | 00:09:10 | one's offering like this right this |
| 00:09:07 | 00:09:11 | little brush and gloves alright and |
| 00:09:10 | 00:09:13 | grooming gloves which is very |
| 00:09:11 | 00:09:15 | interesting compared to this one which |
| 00:09:13 | 00:09:17 | is the same price alright 1497 |
| 00:09:15 | 00:09:19 | this one's 1490 ryan this person just |
| 00:09:17 | 00:09:20 | lowered their prices are basically on |
| 00:09:19 | 00:09:22 | the same page here and they're giving |
| 00:09:20 | 00:09:24 | you more items right they're throwing |
| 00:09:22 | 00:09:25 | more items in the bag right there so |
| 00:09:24 | 00:09:26 | they're kind of putting together this |
| 00:09:25 | 00:09:29 | nice little offer which is fantastik |
| 00:09:26 | 00:09:30 | right that's this I I like I like this |
| 00:09:29 | 00:09:31 | this is something that I would honestly |
| 00:09:30 | 00:09:33 | recommend you could private these |
| 00:09:31 | 00:09:35 | products very cheap if there's something |
| 00:09:33 | 00:09:36 | for 1490 you get this very cheap even |
| 00:09:35 | 00:09:38 | this one look they're even doing like a |
| 00:09:36 | 00:09:40 | little pendant right here as well so we |
| 00:09:38 | 00:09:42 | could take inspiration from that now |
| 00:09:40 | 00:09:44 | what I'm really looking for here is not |
| 00:09:42 | 00:09:46 | just necessarily products products are |
| 00:09:44 | 00:09:47 | important what I'm gonna be looking for |
| 00:09:46 | 00:09:49 | is like hey what's an easy product for |
| 00:09:47 | 00:09:51 | me to source I know |
| 00:09:49 | 00:09:53 | Aliexpress if I wanna star aliexpress |
| 00:09:51 | 00:09:55 | drop shipping or even sourcing it from |
| 00:09:53 | 00:09:57 | from Amazon directly to test it out |
| 00:09:55 | 00:09:59 | before starting a brand and ship my own |
| 00:09:57 | 00:10:01 | this is gonna be pretty pretty easy |
| 00:09:59 | 00:10:02 | right that's cheap right it's cheap I |
| 00:10:01 | 00:10:03 | could probably sell this pretty well but |
| 00:10:02 | 00:10:05 | what I'm trying to find here is like |
| 00:10:03 | 00:10:07 | what other pet grooming products are |
| 00:10:05 | 00:10:09 | there right we know the brushes we know |
| 00:10:07 | 00:10:11 | the gloves what else is out here right |
| 00:10:09 | 00:10:13 | so different things I'm seeing here is |
| 00:10:11 | 00:10:15 | like these back use right like these |
| 00:10:13 | 00:10:17 | these pet vacuums right because a |
| 00:10:15 | 00:10:19 | crackme problem but if somebody wants |
| 00:10:17 | 00:10:22 | like you have to think about it like |
| 00:10:19 | 00:10:24 | really think about it if somebody wants |
| 00:10:22 | 00:10:26 | to make is buying pet grooming products |
| 00:10:24 | 00:10:28 | they probably struggle with probably |
| 00:10:26 | 00:10:30 | keeping like their house clean would you |
| 00:10:28 | 00:10:32 | would you argue that yeah I believe that |
| 00:10:30 | 00:10:34 | and I have a little puppy and I already |
| 00:10:32 | 00:10:35 | like oh man like the couch already has |
| 00:10:34 | 00:10:37 | like hair on it right so it's like those |
| 00:10:35 | 00:10:39 | people already like oh man like how do |
| 00:10:37 | 00:10:40 | we solve this problems right because |
| 00:10:39 | 00:10:42 | that's probably what they that's the |
| 00:10:40 | 00:10:44 | issue that they want to you know that |
| 00:10:42 | 00:10:45 | the dander and the hair and all that |
| 00:10:44 | 00:10:47 | stuff they want to get out right so a |
| 00:10:45 | 00:10:49 | vacuum could be a good upsell product |
| 00:10:47 | 00:10:51 | right good up suprides it's higher |
| 00:10:49 | 00:10:54 | tiket get them into the funnel and |
| 00:10:51 | 00:10:55 | upsell them those things different |
| 00:10:54 | 00:10:58 | things like this look what is this thing |
| 00:10:55 | 00:11:00 | what it's a water pickle wand right this |
| 00:10:58 | 00:11:01 | would be something also interesting I |
| 00:11:00 | 00:11:03 | that you can look into right these |
| 00:11:01 | 00:11:05 | little scissors with this with this |
| 00:11:03 | 00:11:06 | little brush on here these as well |
| 00:11:05 | 00:11:10 | and |
| 00:11:06 | 00:11:13 | right here look at this it's a grooming |
| 00:11:10 | 00:11:15 | guide holy crap it's $80 and people are |
| 00:11:13 | 00:11:18 | buying it right so one thing that I love |
| 00:11:15 | 00:11:20 | to do this is if I see on my top-level |
| 00:11:18 | 00:11:22 | niche category like this pet grooming |
| 00:11:20 | 00:11:24 | and I see information products I love it |
| 00:11:22 | 00:11:25 | because I want to sound for major prize |
| 00:11:24 | 00:11:28 | give me your thoughts on information |
| 00:11:25 | 00:11:30 | products and e-commerce it's it it's a |
| 00:11:28 | 00:11:31 | great way to help the perceived value of |
| 00:11:30 | 00:11:34 | your product right so it's a great way |
| 00:11:31 | 00:11:36 | to stand out so it's like a lot of the |
| 00:11:34 | 00:11:38 | times people will choose to buy from you |
| 00:11:36 | 00:11:40 | over somebody else because you went the |
| 00:11:38 | 00:11:42 | extra mile and you gave them all the |
| 00:11:40 | 00:11:43 | information they needed to use the |
| 00:11:42 | 00:11:45 | product all the information they'll need |
| 00:11:43 | 00:11:47 | after some you know because when |
| 00:11:45 | 00:11:48 | somebody is using your product you |
| 00:11:47 | 00:11:51 | you're actually creating more problems |
| 00:11:48 | 00:11:52 | in their head right if they're creating |
| 00:11:51 | 00:11:55 | it for example if they're grooming their |
| 00:11:52 | 00:11:56 | pet the best way to like okay I got this |
| 00:11:55 | 00:11:58 | tool but what's the best way to use this |
| 00:11:56 | 00:12:00 | tool right is there some things I |
| 00:11:58 | 00:12:01 | shouldn't be doing is there something |
| 00:12:00 | 00:12:03 | that I should be doing is there other |
| 00:12:01 | 00:12:05 | grooming best practikes that I have like |
| 00:12:03 | 00:12:07 | all of these thoughts come into the |
| 00:12:05 | 00:12:09 | person's mind when they're actually |
| 00:12:07 | 00:12:12 | using the product and if you can already |
| 00:12:09 | 00:12:15 | solve all of these all of these issues |
| 00:12:12 | 00:12:17 | number one they're going to prefer your |
| 00:12:15 | 00:12:19 | product over others number two you can |
| 00:12:17 | 00:12:21 | charge right you can charge more and so |
| 00:12:19 | 00:12:22 | because I know some people gonna be |
| 00:12:21 | 00:12:24 | intimidated by like how do you what's it |
| 00:12:22 | 00:12:27 | like easy because you're like I remember |
| 00:12:24 | 00:12:28 | when we were he was in my house on our |
| 00:12:27 | 00:12:30 | first mentorship programs and I was |
| 00:12:28 | 00:12:32 | teaching in this concept of adding |
| 00:12:30 | 00:12:35 | information products and you made it |
| 00:12:32 | 00:12:36 | like you made some beautiful product |
| 00:12:35 | 00:12:38 | where like I like his information |
| 00:12:36 | 00:12:40 | products were beautiful like the PDF |
| 00:12:38 | 00:12:42 | guides and the checklist and all that |
| 00:12:40 | 00:12:45 | stuff he was in the fitness space but |
| 00:12:42 | 00:12:47 | actually we're in a ton enough to do it |
| 00:12:45 | 00:12:50 | but but like how did you how did you |
| 00:12:47 | 00:12:52 | make information products um so it's |
| 00:12:50 | 00:12:54 | it's actually really easy so either |
| 00:12:52 | 00:12:57 | either I would go out and find PLR that |
| 00:12:54 | 00:12:59 | I could super easily just by just typing |
| 00:12:57 | 00:13:01 | PLR plus or niche name and you'll find |
| 00:12:59 | 00:13:04 | you know hundreds of easy guys that you |
| 00:13:01 | 00:13:08 | can just put in or number two just fried |
| 00:13:04 | 00:13:09 | it yourself I think honestly how I mean |
| 00:13:08 | 00:13:11 | if you know your niche well enough it's |
| 00:13:09 | 00:13:13 | easy to come up with a you know for |
| 00:13:11 | 00:13:15 | example for Fitness right what is a |
| 00:13:13 | 00:13:17 | twelve stretch checklist that you need |
| 00:13:15 | 00:13:20 | to do before every workout you know how |
| 00:13:17 | 00:13:23 | I'm really grateful if you can give them |
| 00:13:20 | 00:13:25 | information that will impact them |
| 00:13:23 | 00:13:27 | greatly in a small package when you can |
| 00:13:25 | 00:13:31 | do something like that when it's easy |
| 00:13:27 | 00:13:32 | they'll carry it around they'll use it |
| 00:13:31 | 00:13:34 | they'll recommend it to their friends |
| 00:13:32 | 00:13:35 | and all of that organic word-of-mouth |
| 00:13:34 | 00:13:37 | starts happening when you do something |
| 00:13:35 | 00:13:39 | yeah and the nice thing is is like you |
| 00:13:37 | 00:13:41 | can even use like Amazon like right here |
| 00:13:39 | 00:13:43 | so if we like click into this I mean |
| 00:13:41 | 00:13:44 | this is a physical book it's not an |
| 00:13:43 | 00:13:46 | e-book but that's not to mean like |
| 00:13:44 | 00:13:47 | people wouldn't buy this right like you |
| 00:13:46 | 00:13:50 | could probably look at the table of |
| 00:13:47 | 00:13:52 | contents here and like just create your |
| 00:13:50 | 00:13:54 | own stuff right don't obviously |
| 00:13:52 | 00:13:56 | plagiarize this stuff but look table con |
| 00:13:54 | 00:13:58 | they give you some inspiration right |
| 00:13:56 | 00:13:59 | grooming equipment management right |
| 00:13:58 | 00:14:00 | obviously make that sound a little |
| 00:13:59 | 00:14:02 | cooler than a guy that's boring |
| 00:14:00 | 00:14:04 | but you can make it sound cooler right |
| 00:14:02 | 00:14:06 | and you could they have all the topics |
| 00:14:04 | 00:14:07 | already listed here for you that you can |
| 00:14:06 | 00:14:09 | now leverage right you have to be |
| 00:14:07 | 00:14:11 | resourceful now what I love to do when |
| 00:14:09 | 00:14:13 | I'm looking at products like under the |
| 00:14:11 | 00:14:15 | grooming glove or whatever is I love to |
| 00:14:13 | 00:14:17 | see hey are they a hot seller right this |
| 00:14:15 | 00:14:19 | product it doesn't sell that great but |
| 00:14:17 | 00:14:21 | guess what it's still in the first page |
| 00:14:19 | 00:14:22 | for pet grooming right that doesn't mean |
| 00:14:21 | 00:14:24 | that people still don't see it valuable |
| 00:14:22 | 00:14:26 | right but what's more important that I |
| 00:14:24 | 00:14:28 | want to look at is actually the reviews |
| 00:14:26 | 00:14:30 | and I want to see what are people saying |
| 00:14:28 | 00:14:32 | negatively about this because when you |
| 00:14:30 | 00:14:34 | look at the product and we're looking at |
| 00:14:32 | 00:14:35 | it you know a book but still that |
| 00:14:34 | 00:14:37 | negative feedback that you see across |
| 00:14:35 | 00:14:38 | all the listings of all the products |
| 00:14:37 | 00:14:40 | that you're selling anything you're |
| 00:14:38 | 00:14:42 | considering selling you have to try your |
| 00:14:40 | 00:14:44 | best your build abilities to fix those |
| 00:14:42 | 00:14:46 | in whatever your offer is right so are |
| 00:14:44 | 00:14:49 | somebody saying here love the all color |
| 00:14:46 | 00:14:51 | love the all color illustrations but as |
| 00:14:49 | 00:14:54 | a new groomer this book is not nearly as |
| 00:14:51 | 00:14:56 | helpful as notes from the grooming table |
| 00:14:54 | 00:14:57 | so I'm not sure what that means from the |
| 00:14:56 | 00:14:59 | grooming table maybe they're saying |
| 00:14:57 | 00:15:01 | maybe this book is too advanced right oh |
| 00:14:59 | 00:15:02 | I'm a new groomer but this book is not |
| 00:15:01 | 00:15:04 | nearly as how as notes from the groovy |
| 00:15:02 | 00:15:07 | table maybe the grooming table is is a |
| 00:15:04 | 00:15:09 | blog or a purse or something like that |
| 00:15:07 | 00:15:10 | maybe so I would be like wait notes from |
| 00:15:09 | 00:15:11 | the drew meet a like I would start |
| 00:15:10 | 00:15:13 | googling this and I would start finding |
| 00:15:11 | 00:15:14 | hey what is this person toking about |
| 00:15:13 | 00:15:15 | right a lot of you guys that need to be |
| 00:15:14 | 00:15:17 | immersed in your niches be passionate |
| 00:15:15 | 00:15:19 | about this stuff right because this was |
| 00:15:17 | 00:15:20 | your this would be terrible if I was if |
| 00:15:19 | 00:15:22 | I didn't like pets like this would be |
| 00:15:20 | 00:15:24 | like pulling teeth trying to go figure |
| 00:15:22 | 00:15:25 | out how to groom dogs like what I'm not |
| 00:15:24 | 00:15:27 | saying you have to be an authority you |
| 00:15:25 | 00:15:28 | don't need to be an expert but you need |
| 00:15:27 | 00:15:30 | to be like one step ahead of your |
| 00:15:28 | 00:15:31 | customers so you can see they have a lot |
| 00:15:30 | 00:15:33 | of good reviews |
| 00:15:31 | 00:15:36 | but you know so here's another review |
| 00:15:33 | 00:15:38 | not as not as breed-specific as I |
| 00:15:36 | 00:15:40 | thought it would be right I have a mix |
| 00:15:38 | 00:15:42 | Shih Tzu Yorkie and I wanted more detail |
| 00:15:40 | 00:15:44 | for the top of the head and the face so |
| 00:15:42 | 00:15:46 | this is interesting right this tells me |
| 00:15:44 | 00:15:48 | that you know there's listen listen if |
| 00:15:46 | 00:15:50 | there's one person saying it |
| 00:15:48 | 00:15:51 | there's thousands upon thousands of |
| 00:15:50 | 00:15:52 | other people that have the same problem |
| 00:15:51 | 00:15:54 | and you could see three people actually |
| 00:15:52 | 00:15:55 | voted this up and say hey they found it |
| 00:15:54 | 00:15:57 | helpful so that means they probably |
| 00:15:55 | 00:15:58 | agree with this person so this could be |
| 00:15:57 | 00:16:00 | something where it's a hey you know |
| 00:15:58 | 00:16:00 | let's say you're doing Pet Grooming for |
| 00:16:00 | 00:16:03 | small dogs |
| 00:16:00 | 00:16:06 | well maybe you like have like four or |
| 00:16:03 | 00:16:08 | five breeds like Chihuahuas your gear |
| 00:16:06 | 00:16:10 | all these and you create guides very |
| 00:16:08 | 00:16:12 | similar probably very similar to groom |
| 00:16:10 | 00:16:14 | them but if you frame them like hey this |
| 00:16:12 | 00:16:15 | is a Yorkie grooming guide your person's |
| 00:16:14 | 00:16:17 | gonna feel a lot more like oh man this |
| 00:16:15 | 00:16:19 | is specific to my breed to file instead |
| 00:16:17 | 00:16:20 | of if you said oh a small dog grooming |
| 00:16:19 | 00:16:23 | guide exam person just said that right |
| 00:16:20 | 00:16:24 | this person just told us this now do you |
| 00:16:23 | 00:16:27 | have anything else you wanna you want to |
| 00:16:24 | 00:16:28 | tok about as far as Amazon is concerned |
| 00:16:27 | 00:16:31 | I know we can tok about this for hours |
| 00:16:28 | 00:16:33 | no but just just the two things that you |
| 00:16:31 | 00:16:35 | said picking are you know licking it are |
| 00:16:33 | 00:16:37 | you know the seller act I mean this is a |
| 00:16:35 | 00:16:39 | book but if we go to a product and we |
| 00:16:37 | 00:16:40 | look at the seller rank in all the |
| 00:16:39 | 00:16:43 | businesses that have been in I've never |
| 00:16:40 | 00:16:45 | needed anything else besides what you've |
| 00:16:43 | 00:16:48 | just told me to find my front end |
| 00:16:45 | 00:16:50 | products right just look at the to |
| 00:16:48 | 00:16:51 | identify like a remaining product in any |
| 00:16:50 | 00:16:53 | niche if you were to just look at these |
| 00:16:51 | 00:16:55 | two things the Amazon bestseller rank |
| 00:16:53 | 00:16:56 | and go and look at the reviews to find |
| 00:16:55 | 00:16:59 | more problems to create info products |
| 00:16:56 | 00:17:02 | around you be leaps and bounds ahead of |
| 00:16:59 | 00:17:04 | any other e-commerce store whatever it |
| 00:17:02 | 00:17:06 | is selling the same product because your |
| 00:17:04 | 00:17:08 | ads will be better your offer will be |
| 00:17:06 | 00:17:09 | better you'll be offering more value |
| 00:17:08 | 00:17:12 | which means your price won't seem as |
| 00:17:09 | 00:17:15 | high and you know I just feel like |
| 00:17:12 | 00:17:16 | people like you know people like |
| 00:17:15 | 00:17:18 | spending money and they'll like spending |
| 00:17:16 | 00:17:21 | it with you if you go and then you go |
| 00:17:18 | 00:17:22 | that's your distance right over deliver |
| 00:17:21 | 00:17:23 | and I'm gonna whoever deliver right now |
| 00:17:22 | 00:17:25 | for you guys or I always over deliver |
| 00:17:23 | 00:17:27 | right something interesting that they do |
| 00:17:25 | 00:17:29 | on Amazon is they have the videos of the |
| 00:17:27 | 00:17:32 | product as well so which you can now |
| 00:17:29 | 00:17:35 | leverage for yourself now depending okay |
| 00:17:32 | 00:17:36 | depending if you're dropping for Amazon |
| 00:17:35 | 00:17:38 | this product I don't see a problem using |
| 00:17:36 | 00:17:39 | these reviews and testimonials but it |
| 00:17:38 | 00:17:41 | has to be the product that you sent to |
| 00:17:39 | 00:17:43 | the house right it has to be you can't |
| 00:17:41 | 00:17:43 | see do don't don't take products that |
| 00:17:43 | 00:17:45 | aren't |
| 00:17:43 | 00:17:47 | yours so the same thing goes for your |
| 00:17:45 | 00:17:48 | Aliexpress suppliers wherever your drop |
| 00:17:47 | 00:17:50 | stream from Assam for these assets so |
| 00:17:48 | 00:17:53 | how many videos are here of this product |
| 00:17:50 | 00:17:54 | right there's two pages of videos right |
| 00:17:53 | 00:17:57 | that can be used if there's even like |
| 00:17:54 | 00:18:00 | this dog right here like upset this dog |
| 00:17:57 | 00:18:02 | is so upset right but its videos of your |
| 00:18:00 | 00:18:03 | product that you can now use right these |
| 00:18:02 | 00:18:04 | are you know obviously sped up a little |
| 00:18:03 | 00:18:07 | bit these could be took me turn into |
| 00:18:04 | 00:18:08 | your ads right customer testimonials |
| 00:18:07 | 00:18:09 | look at all these happy dogs you know |
| 00:18:08 | 00:18:12 | being groomed or whatever they're |
| 00:18:09 | 00:18:13 | probably really upset but you know our |
| 00:18:12 | 00:18:15 | Internet's being a little bit slow here |
| 00:18:13 | 00:18:18 | but like holy moly right look it's a cat |
| 00:18:15 | 00:18:20 | right look at all that hair of that I |
| 00:18:18 | 00:18:22 | would run that as an ad right this right |
| 00:18:20 | 00:18:24 | here is a winning a driver saw one |
| 00:18:22 | 00:18:27 | because it has the product in it which |
| 00:18:24 | 00:18:29 | sometimes being product first heavy is |
| 00:18:27 | 00:18:30 | it's tough to pet it totally depends on |
| 00:18:29 | 00:18:32 | product but this product you could |
| 00:18:30 | 00:18:35 | probably put it as a front but look at |
| 00:18:32 | 00:18:36 | the problem solution right here look at |
| 00:18:35 | 00:18:38 | the problem solution right here this is |
| 00:18:36 | 00:18:39 | a straw chopper it shows a problem of |
| 00:18:38 | 00:18:41 | problem solution it even shows your |
| 00:18:39 | 00:18:43 | product this is a I love this like I'm |
| 00:18:41 | 00:18:44 | totally gonna save this for our so I pas |
| 00:18:43 | 00:18:45 | this is a really really good fun and |
| 00:18:44 | 00:18:51 | there's probably a ton of these look at |
| 00:18:45 | 00:18:53 | all these people are posting these oh |
| 00:18:51 | 00:18:55 | this is a good one with a dog though I |
| 00:18:53 | 00:18:57 | don't know why it's not loading you say |
| 00:18:55 | 00:18:59 | oh wow look at that |
| 00:18:57 | 00:19:01 | that is amazing ad right a problem |
| 00:18:59 | 00:19:03 | solution I don't know this is smart this |
| 00:19:01 | 00:19:04 | company honestly and I know we're kind |
| 00:19:03 | 00:19:05 | of going all over the place right now |
| 00:19:04 | 00:19:08 | and I hope you guys liked it if you do |
| 00:19:05 | 00:19:10 | drop a comment and smash the like button |
| 00:19:08 | 00:19:13 | smash subscribe button King a CTA right |
| 00:19:10 | 00:19:15 | here but this one right here is is yet |
| 00:19:13 | 00:19:16 | if this company might be telling people |
| 00:19:15 | 00:19:19 | when they get it with their insert cards |
| 00:19:16 | 00:19:21 | saying hey post a review with your after |
| 00:19:19 | 00:19:23 | using this product right now it's like |
| 00:19:21 | 00:19:25 | great way to build up those testimonials |
| 00:19:23 | 00:19:26 | and reviews of your product this is this |
| 00:19:25 | 00:19:27 | is this is fantastik marketing buy it |
| 00:19:26 | 00:19:29 | buy this business that's why they're |
| 00:19:27 | 00:19:30 | number one right that's why this this |
| 00:19:29 | 00:19:32 | product is number one Amazon they |
| 00:19:30 | 00:19:33 | probably have their own you know brand |
| 00:19:32 | 00:19:36 | around this and it's like and that |
| 00:19:33 | 00:19:39 | expensive the brush we bought for this |
| 00:19:36 | 00:19:42 | was like 50 bucks so like look at this |
| 00:19:39 | 00:19:44 | one it's beta 4000 reviews but another |
| 00:19:42 | 00:19:46 | place I want to show you guys where you |
| 00:19:44 | 00:19:49 | can get some more inspiration is |
| 00:19:46 | 00:19:50 | actually answer the public right this is |
| 00:19:49 | 00:19:52 | great for for those of you with the |
| 00:19:50 | 00:19:53 | information products that you |
| 00:19:52 | 00:19:55 | find out it this place you can |
| 00:19:53 | 00:19:57 | essentially go and see what people want |
| 00:19:55 | 00:19:58 | help with so if we type in like Pet |
| 00:19:57 | 00:20:00 | Grooming and I always like doing |
| 00:19:58 | 00:20:03 | top-level because sometimes you won't |
| 00:20:00 | 00:20:05 | necessarily find much if you do like |
| 00:20:03 | 00:20:07 | small dog grooming right you might not |
| 00:20:05 | 00:20:08 | find that much but if you usually pet |
| 00:20:07 | 00:20:10 | grooming and then you could kind of you |
| 00:20:08 | 00:20:12 | know niche it down from there so when I |
| 00:20:10 | 00:20:14 | type in pet grooming here alright it's |
| 00:20:12 | 00:20:16 | gonna it's gonna load up a bunch of |
| 00:20:14 | 00:20:17 | questions that people are asking in this |
| 00:20:16 | 00:20:20 | space and I like to just kind of look at |
| 00:20:17 | 00:20:21 | the data right here how much are pet |
| 00:20:20 | 00:20:23 | grooming services how much are pet |
| 00:20:21 | 00:20:24 | grooming supplies right people are |
| 00:20:23 | 00:20:26 | looking at how much are pet grooming |
| 00:20:24 | 00:20:28 | supplies that is a that is a keyword |
| 00:20:26 | 00:20:31 | that means people are looking to buy |
| 00:20:28 | 00:20:32 | right and different things like super |
| 00:20:31 | 00:20:34 | can pen current I don't know what that |
| 00:20:32 | 00:20:35 | means but I should if I was going into |
| 00:20:34 | 00:20:37 | this I should know what that me it means |
| 00:20:35 | 00:20:39 | how much is this pet grooming cause I'm |
| 00:20:37 | 00:20:41 | right you so look look sorry to cut you |
| 00:20:39 | 00:20:44 | off but two questions are asking how |
| 00:20:41 | 00:20:45 | much right how much so I would literally |
| 00:20:44 | 00:20:47 | create information that around the |
| 00:20:45 | 00:20:49 | budget grooming or something along those |
| 00:20:47 | 00:20:52 | lines like do it yourself with paten dog |
| 00:20:49 | 00:20:53 | grooming right my whole angle now and |
| 00:20:52 | 00:20:55 | I'm glad we went in today I'm really |
| 00:20:53 | 00:20:56 | glad you picked this one because one |
| 00:20:55 | 00:20:59 | thing that I would do is I would go look |
| 00:20:56 | 00:21:00 | and do research in this niche to see how |
| 00:20:59 | 00:21:03 | much does it how much does an average |
| 00:21:00 | 00:21:05 | person spend in pet grooming year let's |
| 00:21:03 | 00:21:08 | say it's $500 right let's say it's fine |
| 00:21:05 | 00:21:10 | let's say it's $500 whatever I Boyd I no |
| 00:21:08 | 00:21:12 | idea but I would imagine a you know a |
| 00:21:10 | 00:21:14 | grooming is you know probably 50 60 |
| 00:21:12 | 00:21:16 | bucks a day and if you have a big dog |
| 00:21:14 | 00:21:17 | and it's you know has a lot of hair like |
| 00:21:16 | 00:21:19 | it's gonna cost a lot of money I would |
| 00:21:17 | 00:21:21 | assume if you go once a month or a |
| 00:21:19 | 00:21:23 | couple times a you know a year I would |
| 00:21:21 | 00:21:24 | say that and then I would position my |
| 00:21:23 | 00:21:26 | thing is like hey I'm gonna so we're |
| 00:21:24 | 00:21:28 | gonna say check out this new grooming |
| 00:21:26 | 00:21:30 | kit that we put together it's gonna save |
| 00:21:28 | 00:21:32 | you five hundred dollars here first save |
| 00:21:30 | 00:21:34 | you wax right you're taking a desire |
| 00:21:32 | 00:21:35 | that they want they probably hate going |
| 00:21:34 | 00:21:37 | to the groomer they hate spending that |
| 00:21:35 | 00:21:39 | money and you're providing a solution |
| 00:21:37 | 00:21:40 | now with your grooming kit essentially |
| 00:21:39 | 00:21:42 | right I mean just with the first few |
| 00:21:40 | 00:21:44 | questions right how much is it you know |
| 00:21:42 | 00:21:46 | how much are pet grooming so much how |
| 00:21:44 | 00:21:47 | much does pet grooming cost a lot of |
| 00:21:46 | 00:21:50 | these so sorry I cut you off when we're |
| 00:21:47 | 00:21:52 | kind of exactly right so how much how |
| 00:21:50 | 00:21:55 | much just print grooming cost or I mean |
| 00:21:52 | 00:21:57 | it's popping up a lot so just creating |
| 00:21:55 | 00:22:00 | infoguides around do-it-yourself pet |
| 00:21:57 | 00:22:02 | grooming DIY pet grooming or you know |
| 00:22:00 | 00:22:04 | you can even turn this into an affiliate |
| 00:22:02 | 00:22:07 | offer where you just point to budget |
| 00:22:04 | 00:22:09 | you know the top ten budgeted pet |
| 00:22:07 | 00:22:10 | grooming services and listen you can you |
| 00:22:09 | 00:22:12 | can you can make money off of that |
| 00:22:10 | 00:22:16 | though so when you start thinking |
| 00:22:12 | 00:22:18 | creatively about solving your ideal |
| 00:22:16 | 00:22:20 | customers problems and yes one is |
| 00:22:18 | 00:22:21 | physical products but one is info |
| 00:22:20 | 00:22:24 | products right and then the more that |
| 00:22:21 | 00:22:26 | you can do that the more the higher your |
| 00:22:24 | 00:22:28 | value of the product I mean when you |
| 00:22:26 | 00:22:29 | when you for example I mean how much |
| 00:22:28 | 00:22:31 | would you sell this product depends on |
| 00:22:29 | 00:22:33 | what the offer would be like if the |
| 00:22:31 | 00:22:35 | offer for example was you know you get |
| 00:22:33 | 00:22:37 | the pet grooming glove you get the pet |
| 00:22:35 | 00:22:40 | grooming thing yet the approving of |
| 00:22:37 | 00:22:41 | whatever the brush you get the maybe you |
| 00:22:40 | 00:22:44 | have a video course that you put in |
| 00:22:41 | 00:22:46 | there some PDF guides I mean it's triple |
| 00:22:44 | 00:22:47 | I wouldn't charge three times more than |
| 00:22:46 | 00:22:49 | what they're getting on Amazon I always |
| 00:22:47 | 00:22:51 | like to believe it or not I'm starting |
| 00:22:49 | 00:22:54 | out I'll try and be comparable to Amazon |
| 00:22:51 | 00:22:55 | just so I can nail down the offer |
| 00:22:54 | 00:22:58 | because you're gonna now they offer the |
| 00:22:55 | 00:22:59 | first time so as you kind of get more |
| 00:22:58 | 00:23:02 | customers in then you can start slowly |
| 00:22:59 | 00:23:03 | creeping that process slowly creeping |
| 00:23:02 | 00:23:04 | the price up and yeah totally guys what |
| 00:23:03 | 00:23:06 | you have to understand is you're not in |
| 00:23:04 | 00:23:08 | like drop shipping anymore right you're |
| 00:23:06 | 00:23:11 | in the game of solving people's problems |
| 00:23:08 | 00:23:12 | whether it's information whether it's |
| 00:23:11 | 00:23:14 | physical products whether it's a mixture |
| 00:23:12 | 00:23:17 | of both so I want to quickly show you |
| 00:23:14 | 00:23:18 | guys Clickbank as well right so |
| 00:23:17 | 00:23:19 | Clickbank is a great place to see |
| 00:23:18 | 00:23:21 | information products and physical |
| 00:23:19 | 00:23:24 | products we're gonna actually be selling |
| 00:23:21 | 00:23:26 | on tap on Clickbank just start out to |
| 00:23:24 | 00:23:28 | take to take advantage of all the |
| 00:23:26 | 00:23:29 | affiliates that they have so you could |
| 00:23:28 | 00:23:32 | type in your top-level category here I |
| 00:23:29 | 00:23:35 | don't think Pet Grooming will have one |
| 00:23:32 | 00:23:38 | there is there is no there's oh ok so |
| 00:23:35 | 00:23:40 | dog training health grooming so the nice |
| 00:23:38 | 00:23:42 | thing here is you can go and look at all |
| 00:23:40 | 00:23:46 | these people and like see what they're |
| 00:23:42 | 00:23:49 | selling pet rat care right look at this |
| 00:23:46 | 00:23:52 | pet rat care ok just go in soared by |
| 00:23:49 | 00:23:54 | gravity sir by gravity okay cuz I |
| 00:23:52 | 00:23:56 | remember seeing something |
| 00:23:54 | 00:23:59 | cat spraying no more I guess is like a |
| 00:23:56 | 00:24:01 | cat training and let's just look at some |
| 00:23:59 | 00:24:03 | of these whoops opening your tab there's |
| 00:24:01 | 00:24:09 | so there's so much great coffee that you |
| 00:24:03 | 00:24:12 | can find this that I'm not gonna lie |
| 00:24:09 | 00:24:15 | that's crazy not gonna lie this is a |
| 00:24:12 | 00:24:17 | scroll stopper that if I've ever seen |
| 00:24:15 | 00:24:19 | this you can't get away in space book |
| 00:24:17 | 00:24:21 | right but their plot I guess that are |
| 00:24:19 | 00:24:23 | preying on the fact that you know what |
| 00:24:21 | 00:24:25 | like some cats that pee all over a house |
| 00:24:23 | 00:24:27 | yeah like the owners are probably just |
| 00:24:25 | 00:24:29 | so mad they just wanna kill right boom |
| 00:24:27 | 00:24:31 | like you know everybody's thought about |
| 00:24:29 | 00:24:33 | it but nobody's ever done it right so |
| 00:24:31 | 00:24:34 | you know dear friend a cat a cat that |
| 00:24:33 | 00:24:36 | pees in the house can make your home |
| 00:24:34 | 00:24:37 | smell like a litter box and they're |
| 00:24:36 | 00:24:39 | going into it definitely a scroll |
| 00:24:37 | 00:24:40 | stopping right and then they have their |
| 00:24:39 | 00:24:42 | authority right as this looks like a |
| 00:24:40 | 00:24:44 | that or something interesting |
| 00:24:42 | 00:24:46 | interesting but the thing is these guys |
| 00:24:44 | 00:24:48 | are master copywriters like whether you |
| 00:24:46 | 00:24:49 | like this advertising whether you're |
| 00:24:48 | 00:24:51 | offended or not I don't care if you're |
| 00:24:49 | 00:24:53 | offended by this you you need to not |
| 00:24:51 | 00:24:54 | necessary have an open mind but you need |
| 00:24:53 | 00:24:56 | to look at the marketing right so you |
| 00:24:54 | 00:24:58 | get you have like these opinions and |
| 00:24:56 | 00:25:00 | it's like look at the marketing of it I |
| 00:24:58 | 00:25:02 | know just make hogs just like this just |
| 00:25:00 | 00:25:03 | completely you know like you have to and |
| 00:25:02 | 00:25:04 | this is like something I say in the |
| 00:25:03 | 00:25:06 | first module of the e-commerce Empire |
| 00:25:04 | 00:25:08 | Academy in that mod so if I'd said yeah |
| 00:25:06 | 00:25:09 | like take all your opinions and put them |
| 00:25:08 | 00:25:11 | to the side because everything you've |
| 00:25:09 | 00:25:12 | done in the past hasn't worked for you |
| 00:25:11 | 00:25:14 | so just stop being who you've always |
| 00:25:12 | 00:25:15 | been to become who you always under |
| 00:25:14 | 00:25:17 | debate so and I'm not saying this like |
| 00:25:15 | 00:25:19 | totally me I probably would never do |
| 00:25:17 | 00:25:20 | something like this because it kind of |
| 00:25:19 | 00:25:22 | is like yeah it's kinda like what is |
| 00:25:20 | 00:25:25 | this exactly like it's kind of morally |
| 00:25:22 | 00:25:27 | wrong it feels like holding a gun to a |
| 00:25:25 | 00:25:28 | cat's head but like you know I could see |
| 00:25:27 | 00:25:31 | the marketing and I can see why people |
| 00:25:28 | 00:25:32 | would stop but you could look at like |
| 00:25:31 | 00:25:34 | what they're doing here right how are |
| 00:25:32 | 00:25:36 | they making sounds what's their copy I |
| 00:25:34 | 00:25:38 | mean these got you know thirty seven |
| 00:25:36 | 00:25:39 | dollars for an e-book right so if this |
| 00:25:38 | 00:25:41 | was me and I'm selling you know some cat |
| 00:25:39 | 00:25:42 | you know training to so they don't pee |
| 00:25:41 | 00:25:45 | in the house anymore maybe I'm selling |
| 00:25:42 | 00:25:46 | some supplies as well I'd buy this I buy |
| 00:25:45 | 00:25:47 | this for thirty seven dollars and look |
| 00:25:46 | 00:25:49 | at what they're doing I take some of the |
| 00:25:47 | 00:25:51 | golden nuggets out I do some research on |
| 00:25:49 | 00:25:52 | YouTube and some blogs and stuff and |
| 00:25:51 | 00:25:54 | create my own info products that I'd |
| 00:25:52 | 00:25:55 | give it for free maybe I'd upsell it |
| 00:25:54 | 00:25:57 | because they're getting away with |
| 00:25:55 | 00:25:59 | selling for 37 right now there's a lot |
| 00:25:57 | 00:26:01 | of pet stuff in here but usually I think |
| 00:25:59 | 00:26:04 | Clickbank has a lot of pet training here |
| 00:26:01 | 00:26:05 | was one pet dog book or something like |
| 00:26:04 | 00:26:08 | that I don't know what this is this is |
| 00:26:05 | 00:26:10 | old school but hey it's selling right so |
| 00:26:08 | 00:26:13 | is your dog driving you crazy are you |
| 00:26:10 | 00:26:15 | ready for the psych ward you know these |
| 00:26:13 | 00:26:17 | guys are funny so it's a long-form copy |
| 00:26:15 | 00:26:18 | October 4th 2019 that looks like they're |
| 00:26:17 | 00:26:21 | it's funny because it's October 4th |
| 00:26:18 | 00:26:23 | today so it's just setting that time so |
| 00:26:21 | 00:26:24 | long form if I was doing something with |
| 00:26:23 | 00:26:26 | dog owners I'd be buying all these |
| 00:26:24 | 00:26:28 | products to read them and see you know |
| 00:26:26 | 00:26:30 | obviously look at their offer stack |
| 00:26:28 | 00:26:30 | right look at all these things that |
| 00:26:30 | 00:26:32 | they're getting |
| 00:26:30 | 00:26:33 | Pub chat five exams your vet should |
| 00:26:32 | 00:26:35 | perform puppy shots seven reasons your |
| 00:26:33 | 00:26:37 | to vaccinate your pet three common puppy |
| 00:26:35 | 00:26:39 | skin problems right lots of information |
| 00:26:37 | 00:26:40 | here and you get it you know for however |
| 00:26:39 | 00:26:42 | much this is but I like twenty thirty |
| 00:26:40 | 00:26:45 | bucks whatever it might be right this is |
| 00:26:42 | 00:26:47 | a great place to start seeing and and I |
| 00:26:45 | 00:26:48 | start seeing like what kind of copies |
| 00:26:47 | 00:26:50 | working what kind of information |
| 00:26:48 | 00:26:52 | products are people buying you have |
| 00:26:50 | 00:26:54 | anything you want to add um so when you |
| 00:26:52 | 00:26:57 | are when you're looking at this also |
| 00:26:54 | 00:26:59 | look at the way they make their product |
| 00:26:57 | 00:27:00 | look like a lot of people when they you |
| 00:26:59 | 00:27:01 | know pull some product pictures on their |
| 00:27:00 | 00:27:03 | store or whatever it's a white |
| 00:27:01 | 00:27:05 | background it looks generic but if you |
| 00:27:03 | 00:27:08 | look at something like this dog training |
| 00:27:05 | 00:27:11 | book let's just go here sorry where did |
| 00:27:08 | 00:27:13 | I closed out of it okay but if you if |
| 00:27:11 | 00:27:15 | you like that that mock-up Claro |
| 00:27:13 | 00:27:17 | yes that mock-up where it takes five to |
| 00:27:15 | 00:27:19 | ten bucks to pay somebody to make that |
| 00:27:17 | 00:27:22 | make that and when you have that great |
| 00:27:19 | 00:27:24 | product image it really helps you sell |
| 00:27:22 | 00:27:26 | the product adds it adds a lot of |
| 00:27:24 | 00:27:28 | perceived value right like having a nice |
| 00:27:26 | 00:27:30 | image nice offer second it's showing the |
| 00:27:28 | 00:27:32 | product sewing you know your ebook cover |
| 00:27:30 | 00:27:33 | soon your course may be that you're |
| 00:27:32 | 00:27:35 | putting in there as well right it's |
| 00:27:33 | 00:27:37 | gonna dress it increase your perceived |
| 00:27:35 | 00:27:38 | value right it's nice to list all the |
| 00:27:37 | 00:27:40 | things out that your customers are gonna |
| 00:27:38 | 00:27:42 | getting but it's even more powerful if |
| 00:27:40 | 00:27:44 | you can actually show them it visually |
| 00:27:42 | 00:27:45 | as well I'm telling you that's a huge |
| 00:27:44 | 00:27:46 | huge game-changer so there actually is a |
| 00:27:45 | 00:27:48 | link down below in the description of |
| 00:27:46 | 00:27:50 | this video that has a bunch of bonuses |
| 00:27:48 | 00:27:52 | down there it's a bonus video there's a |
| 00:27:50 | 00:27:53 | $50 gift card to free up com that's |
| 00:27:52 | 00:27:55 | where I personally like to get my VA s |
| 00:27:53 | 00:27:57 | and my editors and stuff like that you |
| 00:27:55 | 00:27:59 | get 50 bucks gift card for it so you |
| 00:27:57 | 00:28:01 | could probably get all this stuff done |
| 00:27:59 | 00:28:02 | for less than 50 bucks for you so we're |
| 00:28:01 | 00:28:05 | gonna end off this video but if you have |
| 00:28:02 | 00:28:07 | anything else to add if you if you do |
| 00:28:05 | 00:28:08 | what we just spoke about two things will |
| 00:28:07 | 00:28:11 | happen number one you will identify |
| 00:28:08 | 00:28:13 | products that are already in demand and |
| 00:28:11 | 00:28:15 | number two you'll turn them into truly |
| 00:28:13 | 00:28:18 | winning products you don't really need |
| 00:28:15 | 00:28:19 | like kind of like a software I mean it's |
| 00:28:18 | 00:28:21 | good if you use like product research |
| 00:28:19 | 00:28:23 | tools out there to identify winning |
| 00:28:21 | 00:28:25 | products but you you kind of don't have |
| 00:28:23 | 00:28:27 | to look further than Amazon or some |
| 00:28:25 | 00:28:29 | other videos to get inspired once you |
| 00:28:27 | 00:28:32 | know that products already selling well |
| 00:28:29 | 00:28:34 | it's about how you position yourself in |
| 00:28:32 | 00:28:37 | the market that's already doing what you |
| 00:28:34 | 00:28:38 | identify laser targeted niche you take |
| 00:28:37 | 00:28:41 | your product |
| 00:28:38 | 00:28:43 | place it within any position it within |
| 00:28:41 | 00:28:45 | that niche as a product that not only |
| 00:28:43 | 00:28:49 | solves the problem well it solves any |
| 00:28:45 | 00:28:51 | related problems you charge what you |
| 00:28:49 | 00:28:54 | want to make not what you have to charge |
| 00:28:51 | 00:28:56 | because of your competitors and you make |
| 00:28:54 | 00:28:57 | bank no 100 hundred percent and that's |
| 00:28:56 | 00:28:59 | the thing is guys like so many you guys |
| 00:28:57 | 00:29:01 | are looking for like this lottery tiket |
| 00:28:59 | 00:29:04 | product when it's not like that right |
| 00:29:01 | 00:29:06 | like that's not that worked guys |
| 00:29:04 | 00:29:08 | like years ago for dropship yeah anybody |
| 00:29:06 | 00:29:10 | could throw a random Shopify store up it |
| 00:29:08 | 00:29:12 | but you have to evolve if you actually |
| 00:29:10 | 00:29:14 | want to make ecommerce or you know |
| 00:29:12 | 00:29:16 | online business in general again it's |
| 00:29:14 | 00:29:18 | not all about physical right you have to |
| 00:29:16 | 00:29:21 | you have to mesh these different things |
| 00:29:18 | 00:29:22 | together and focus not on this what's |
| 00:29:21 | 00:29:24 | your next winning product but like |
| 00:29:22 | 00:29:25 | what's the next problem that you're |
| 00:29:24 | 00:29:27 | gonna solve for you for your customers |
| 00:29:25 | 00:29:29 | because if you have any questions about |
| 00:29:27 | 00:29:31 | today's video drop a comment down below |
| 00:29:29 | 00:29:32 | me and Ally actually answer your |
| 00:29:31 | 00:29:34 | questions during the first 30 minutes |
| 00:29:32 | 00:29:36 | live as well so if you have a question |
| 00:29:34 | 00:29:38 | make sure you do that if you haven't |
| 00:29:36 | 00:29:40 | already done so smash that like button |
| 00:29:38 | 00:29:41 | for us if you enjoyed today's video we |
| 00:29:40 | 00:29:42 | appreciate every single like you guys |
| 00:29:41 | 00:29:44 | give us if you're not already subscribed |
| 00:29:42 | 00:29:45 | hit that subscribe button hit that |
| 00:29:44 | 00:29:47 | little notification about as well so |
| 00:29:45 | 00:29:49 | you're notified on Monday Wednesday |
| 00:29:47 | 00:29:50 | Fridays as we release new content here |
| 00:29:49 | 00:29:54 | on the e-commerce Empire builders and |
| 00:29:50 | 00:29:55 | very important make sure you attend the |
| 00:29:54 | 00:29:58 | sales funnel master class it is the very |
| 00:29:55 | 00:29:59 | first link in the description okay in |
| 00:29:58 | 00:30:01 | that master class we're gonna show you |
| 00:29:59 | 00:30:04 | how to take this offer that you now have |
| 00:30:01 | 00:30:07 | and not put it into a Shopify store not |
| 00:30:04 | 00:30:09 | put it into an Amazon FBA business but |
| 00:30:07 | 00:30:11 | sell it into something we call a sales |
| 00:30:09 | 00:30:12 | funnel where it's maximizing the amount |
| 00:30:11 | 00:30:14 | of revenue that your business makes so |
| 00:30:12 | 00:30:15 | you can actually pay yourself from it |
| 00:30:14 | 00:30:16 | okay guys that would be the first link |
| 00:30:15 | 00:30:17 | down below in the description of this |
| 00:30:16 | 00:30:18 | video |
| 00:30:17 | 00:30:19 | but guys as always have a fantastik rest |
| 00:30:18 | 00:30:26 | of your day and remember your empire |
| 00:30:19 | 00:30:28 | starts now yo what's going on guys |
| 00:30:26 | 00:30:30 | welcome back to another episode on the |
| 00:30:28 | 00:30:32 | e-commerce Empire Builder so I'm here in |
| 00:30:30 | 00:30:34 | beautiful dubai at the four seasons and |
| 00:30:32 | 00:30:36 | we're working here in the conference |
| 00:30:34 | 00:30:37 | room as you guys can tell and I was just |
| 00:30:36 | 00:30:39 | going through my Instagram direct |
| 00:30:37 | 00:30:42 | messages and one of you guys actually |
| 00:30:39 | 00:30:45 | messaged me your your your Shopify store |
| 00:30:42 | 00:30:45 | right here |
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