WATCH ME LAUNCH A SHOPIFY PRODUCT STEP BY STEP (SHOPIFY + FB ADS FULL TUTORIAL 2018)
Published on: November 27 2022 by Jordan Welch
WATCH ME LAUNCH A SHOPIFY PRODUCT STEP BY STEP (SHOPIFY + FB ADS FULL TUTORIAL 2018)
Table of Contents About WATCH ME LAUNCH A SHOPIFY PRODUCT STEP BY STEP (SHOPIFY + FB ADS FULL TUTORIAL 2018)
WATCH ME LAUNCH A SHOPIFY PRODUCT STEP BY STEP (SHOPIFY + FB ADS FULL TUTORIAL 2018)
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00:00:00 | 00:00:12 | honestly I think the only one to ever |
00:00:04 | 00:00:14 | make a video like this what's up guys |
00:00:12 | 00:00:16 | it's your boy Jordan back with another |
00:00:14 | 00:00:18 | ecommerce video I hope you guys are all |
00:00:16 | 00:00:21 | having a great day I know I am we just |
00:00:18 | 00:00:23 | had a huge webinar this weekend we had |
00:00:21 | 00:00:25 | over 1,900 people register for it and |
00:00:23 | 00:00:27 | about 400 of you showed up it was |
00:00:25 | 00:00:30 | awesome to have you all there but in |
00:00:27 | 00:00:33 | this video I want to share with you guys |
00:00:30 | 00:00:35 | something amazing this is probably one |
00:00:33 | 00:00:37 | of the things that I get asked to do the |
00:00:35 | 00:00:39 | most and for some reason in my mind I |
00:00:37 | 00:00:40 | always like well I don't want to do that |
00:00:39 | 00:00:43 | I don't think that's the best way to |
00:00:40 | 00:00:44 | approach it but I decided that my best |
00:00:43 | 00:00:47 | benefit is going to be giving you guys |
00:00:44 | 00:00:49 | as much value as I possibly can because |
00:00:47 | 00:00:50 | that's what I do when I first started |
00:00:49 | 00:00:52 | this channel that's what got you guys |
00:00:50 | 00:00:55 | interested in the first place so I want |
00:00:52 | 00:00:58 | to get back on that level so in this |
00:00:55 | 00:00:59 | video I'm going to be finding a product |
00:00:58 | 00:01:01 | we're going to be setting up that |
00:00:59 | 00:01:03 | product on my store I'll be showing you |
00:01:01 | 00:01:05 | guys the store we're going to be |
00:01:03 | 00:01:07 | launching the product I'm going to be |
00:01:05 | 00:01:09 | showing you the targeting and everything |
00:01:07 | 00:01:11 | that I would do if I were going to |
00:01:09 | 00:01:14 | launch that product campaign today so |
00:01:11 | 00:01:15 | this one is going to be so valuable I'm |
00:01:14 | 00:01:17 | really excited it's gonna be quite a |
00:01:15 | 00:01:19 | long video but it's one that you need to |
00:01:17 | 00:01:21 | stik around all the way until the end |
00:01:19 | 00:01:23 | it's pretty much like a chorus packed |
00:01:21 | 00:01:25 | until one video so I'm really excited to |
00:01:23 | 00:01:27 | get started if you guys are interested |
00:01:25 | 00:01:29 | in this and you like the value of this |
00:01:27 | 00:01:30 | content give me a thumbs let me hit that |
00:01:29 | 00:01:32 | subscribe button this is one of many |
00:01:30 | 00:01:33 | we're gonna be knocking stuff out like |
00:01:32 | 00:01:36 | this for the rest of the year and I |
00:01:33 | 00:01:38 | can't wait to bring that to you guys but |
00:01:36 | 00:01:40 | anyways enough toking let's get |
00:01:38 | 00:01:42 | straight to it all right so I'm gonna |
00:01:40 | 00:01:45 | walk you guys step-by-step through this |
00:01:42 | 00:01:47 | entire process basically everything that |
00:01:45 | 00:01:49 | I would follow if I was launching a |
00:01:47 | 00:01:51 | product right now even though |
00:01:49 | 00:01:54 | tiknically I am so we're going to be |
00:01:51 | 00:01:56 | starting firstly with the research we're |
00:01:54 | 00:01:58 | going to be figuring out what type of |
00:01:56 | 00:02:00 | product we're gonna be launching and to |
00:01:58 | 00:02:01 | be honest with you guys I already did a |
00:02:00 | 00:02:03 | little bit of research before this video |
00:02:01 | 00:02:05 | I didn't want to sit on here and tok to |
00:02:03 | 00:02:08 | you guys for an hour as I'm scrolling |
00:02:05 | 00:02:10 | through products but I'm going to walk |
00:02:08 | 00:02:11 | you through the process that I did to do |
00:02:10 | 00:02:13 | the research for the product that I |
00:02:11 | 00:02:15 | found so firstly I use |
00:02:13 | 00:02:17 | my brain I didn't jump on Google or |
00:02:15 | 00:02:19 | Facebook or Instagram and come up with |
00:02:17 | 00:02:22 | something I was thinking logically about |
00:02:19 | 00:02:24 | what is gonna be good to sell and launch |
00:02:22 | 00:02:26 | in the market right now as you guys know |
00:02:24 | 00:02:29 | it's still the summer season fall is |
00:02:26 | 00:02:30 | definitely approaching but in California |
00:02:29 | 00:02:32 | and Florida and a lot of these places |
00:02:30 | 00:02:33 | hot as hell people are still going to |
00:02:32 | 00:02:35 | the beach every single day and it's |
00:02:33 | 00:02:38 | still at that time of the year so I |
00:02:35 | 00:02:41 | think it's a great idea to sell a summer |
00:02:38 | 00:02:44 | based product so in my case I like |
00:02:41 | 00:02:46 | selling products that are towards women |
00:02:44 | 00:02:48 | women to me seem to be the best buyers |
00:02:46 | 00:02:51 | they seem to have the highest buyers |
00:02:48 | 00:02:52 | intent and they're just more free with |
00:02:51 | 00:02:54 | spending their money a lot of my big |
00:02:52 | 00:02:56 | winners have been products selling |
00:02:54 | 00:02:58 | directly to women I have had success |
00:02:56 | 00:03:00 | selling products to men that's not what |
00:02:58 | 00:03:02 | I'm trying to say but I've had a lot |
00:03:00 | 00:03:04 | more successful women based products so |
00:03:02 | 00:03:06 | those are the first two things that came |
00:03:04 | 00:03:08 | to my mind when I was thinking about |
00:03:06 | 00:03:10 | what product am I gonna sell and you |
00:03:08 | 00:03:13 | know where am I gonna start looking so |
00:03:10 | 00:03:15 | then after doing this I started |
00:03:13 | 00:03:17 | logically thinking about okay well if |
00:03:15 | 00:03:20 | it's a summer based product and it's |
00:03:17 | 00:03:22 | going to women what is going to be |
00:03:20 | 00:03:24 | something that can fit in that category |
00:03:22 | 00:03:26 | a couple things came to mind I was |
00:03:24 | 00:03:28 | thinking of like towels I was thinking |
00:03:26 | 00:03:30 | of apparel I was thinking of random |
00:03:28 | 00:03:32 | accessories but the thing about this |
00:03:30 | 00:03:34 | stuff guys is I don't necessarily like |
00:03:32 | 00:03:35 | selling those type of things and when |
00:03:34 | 00:03:37 | this thought first came on my mind I was |
00:03:35 | 00:03:38 | like well you know maybe let's think of |
00:03:37 | 00:03:41 | something else let's think of something |
00:03:38 | 00:03:42 | non summer based but once I started this |
00:03:41 | 00:03:45 | process that I'm about to show you now I |
00:03:42 | 00:03:47 | actually found a killer product that |
00:03:45 | 00:03:49 | does fit on my criteria that I always |
00:03:47 | 00:03:51 | tok about and real quick before we |
00:03:49 | 00:03:53 | start this process the criteria that I'm |
00:03:51 | 00:03:54 | toking about guys is I try to find |
00:03:53 | 00:03:56 | products that solve a problem and make |
00:03:54 | 00:03:58 | the customer's life easier or make the |
00:03:56 | 00:04:01 | customer feel better about themselves |
00:03:58 | 00:04:03 | either that or a product that has a WOW |
00:04:01 | 00:04:04 | factor and if you can come if you can |
00:04:03 | 00:04:06 | find one that combines all these |
00:04:04 | 00:04:09 | elements you'll have extreme success |
00:04:06 | 00:04:11 | trust me but anyways I was actually able |
00:04:09 | 00:04:12 | to do that so I went to the drawing |
00:04:11 | 00:04:15 | board and I first started with an app |
00:04:12 | 00:04:17 | called Google Trends now I don't always |
00:04:15 | 00:04:19 | use this app but sometimes but I feel |
00:04:17 | 00:04:21 | like I'm stuck or I'm just looking to |
00:04:19 | 00:04:23 | figure out something and validate it |
00:04:21 | 00:04:25 | this is where I'll come so when I was |
00:04:23 | 00:04:27 | initially thinking about summer and |
00:04:25 | 00:04:29 | women one thought that came to my mind |
00:04:27 | 00:04:31 | was bikinis but I wanted to make sure |
00:04:29 | 00:04:33 | that there was actually a market for |
00:04:31 | 00:04:35 | bikinis in this timeframe and initially |
00:04:33 | 00:04:37 | you're gonna obviously be like yeah of |
00:04:35 | 00:04:38 | course there is but it's always good to |
00:04:37 | 00:04:40 | come on here and check and I want to |
00:04:38 | 00:04:42 | show you guys how I would check this so |
00:04:40 | 00:04:44 | for you if you're curious about |
00:04:42 | 00:04:45 | validating a niche or validating |
00:04:44 | 00:04:47 | something you can follow this exact same |
00:04:45 | 00:04:49 | process so I'm just gonna go in here and |
00:04:47 | 00:04:51 | I'm gonna type in bikini and you're |
00:04:49 | 00:04:53 | gonna see it's gonna load up and it's |
00:04:51 | 00:04:55 | gonna give you a really broad range and |
00:04:53 | 00:04:56 | that is not what we're looking for we're |
00:04:55 | 00:04:57 | gonna actually narrow it down |
00:04:56 | 00:04:59 | significantly and get some more accurate |
00:04:57 | 00:05:00 | data but you can look at this broad |
00:04:59 | 00:05:03 | range and get a little bit of |
00:05:00 | 00:05:04 | information so the first thing that |
00:05:03 | 00:05:06 | you'll notike once it loads up its being |
00:05:04 | 00:05:08 | kind of slow cuz I'm recording my screen |
00:05:06 | 00:05:11 | but once it loads up you're gonna see |
00:05:08 | 00:05:13 | that this is a trend that is on the rise |
00:05:11 | 00:05:15 | at this time of year this is November |
00:05:13 | 00:05:17 | here here's March and as we go up to |
00:05:15 | 00:05:19 | around this June July August area starts |
00:05:17 | 00:05:21 | to spike up and stay the main thing that |
00:05:19 | 00:05:23 | I'm looking for if I'm trying to |
00:05:21 | 00:05:25 | validate a product is if it's over 50 |
00:05:23 | 00:05:27 | but I don't pay attention if it's over |
00:05:25 | 00:05:29 | 50 in the last 12 months I actually |
00:05:27 | 00:05:30 | narrow it down so I'll go to past 12 |
00:05:29 | 00:05:32 | months and I chained it to 90 days |
00:05:30 | 00:05:34 | that's gonna give you more accurate |
00:05:32 | 00:05:36 | representation because that's only a |
00:05:34 | 00:05:38 | three month timeframe and then after we |
00:05:36 | 00:05:41 | do this we're gonna drop it down to the |
00:05:38 | 00:05:42 | shopping category and once we're in the |
00:05:41 | 00:05:45 | shopping category you're gonna be able |
00:05:42 | 00:05:47 | to see that in the past 90 days in the |
00:05:45 | 00:05:49 | United States in the Google Shopping |
00:05:47 | 00:05:52 | category there is a significant interest |
00:05:49 | 00:05:53 | for this type of product it's over 50 ok |
00:05:52 | 00:05:56 | so that's the first step that I took |
00:05:53 | 00:05:58 | once I saw that this was good and this |
00:05:56 | 00:05:59 | was validated I went to the drawing |
00:05:58 | 00:06:02 | board and I wanted to start doing a |
00:05:59 | 00:06:04 | little bit of research about the product |
00:06:02 | 00:06:07 | itself which type of bikini am I gonna |
00:06:04 | 00:06:08 | sell and like I told you guys I'm on a |
00:06:07 | 00:06:11 | general store I don't want to just sell |
00:06:08 | 00:06:14 | a yellow regular bikini or a regular |
00:06:11 | 00:06:15 | polka dot bikini like I'm trying to find |
00:06:14 | 00:06:17 | something that stands out so maybe a |
00:06:15 | 00:06:20 | bikini accessory maybe something that |
00:06:17 | 00:06:22 | helps the women put her bikini on more |
00:06:20 | 00:06:24 | effectively something different than |
00:06:22 | 00:06:27 | just that type of product but once I was |
00:06:24 | 00:06:29 | able to narrow down summer women and |
00:06:27 | 00:06:31 | bikini it gave me somewhere to start so |
00:06:29 | 00:06:34 | then I started my process the first |
00:06:31 | 00:06:36 | thing I did was I hopped on Amazon and I |
00:06:34 | 00:06:38 | went to Amazon and I just wanted to see |
00:06:36 | 00:06:40 | the first couple things that come in |
00:06:38 | 00:06:40 | when I type in bikini so we're gonna |
00:06:40 | 00:06:42 | have it load up |
00:06:40 | 00:06:44 | here for a little bit and once it loads |
00:06:42 | 00:06:46 | up you're going to be able to be seen |
00:06:44 | 00:06:48 | like the hottest stuff basically that |
00:06:46 | 00:06:50 | people are buying right now so you can |
00:06:48 | 00:06:52 | see it really it's just regular bikinis |
00:06:50 | 00:06:54 | nothing too crazy nothing really stands |
00:06:52 | 00:06:57 | out but what happened was I kept |
00:06:54 | 00:06:59 | scrolling through and it's gonna be hard |
00:06:57 | 00:07:02 | for me to find the exact listing again |
00:06:59 | 00:07:05 | but I remember I had seen a listing and |
00:07:02 | 00:07:08 | okay right here actually it was a 20-18 |
00:07:05 | 00:07:10 | like push up like padded bikini so |
00:07:08 | 00:07:12 | obviously this isn't the one that I |
00:07:10 | 00:07:14 | wanted to sell but I thought about that |
00:07:12 | 00:07:17 | concept I was thinking like okay if it's |
00:07:14 | 00:07:19 | a bikini and it also helps them make |
00:07:17 | 00:07:21 | their boobs look bigger and makes them |
00:07:19 | 00:07:23 | feel better about themselves that's a |
00:07:21 | 00:07:25 | product that actually has more potential |
00:07:23 | 00:07:26 | because it's gonna stand out to them |
00:07:25 | 00:07:28 | it's gonna make them feel better and |
00:07:26 | 00:07:31 | it's gonna solve a problem in their life |
00:07:28 | 00:07:33 | so that's when I came back up to the top |
00:07:31 | 00:07:35 | here and I started typing in like pushup |
00:07:33 | 00:07:37 | bikini and I wanted to see like what are |
00:07:35 | 00:07:39 | some of the things that exist on the |
00:07:37 | 00:07:40 | market and you can see like a lot of it |
00:07:39 | 00:07:43 | is just like regular looking bikinis |
00:07:40 | 00:07:45 | nothing too crazy so from this point I |
00:07:43 | 00:07:47 | was like let's see what's on Aliexpress |
00:07:45 | 00:07:50 | all these are just the american-made |
00:07:47 | 00:07:52 | ones there's nothing really to standing |
00:07:50 | 00:07:54 | out here it's just basic stuff now a lot |
00:07:52 | 00:07:56 | of times on Aliexpress you're going to |
00:07:54 | 00:07:58 | be able to find newer or unique products |
00:07:56 | 00:08:01 | that you won't see on Amazon or on eBay |
00:07:58 | 00:08:02 | I found good products on Amazon that |
00:08:01 | 00:08:04 | have also been on Aliexpress but I've |
00:08:02 | 00:08:06 | also been able to find stuff on |
00:08:04 | 00:08:08 | Aliexpress that I have been able to find |
00:08:06 | 00:08:10 | on Amazon so we'll keep looking a little |
00:08:08 | 00:08:13 | bit forward now and I'm gonna type in |
00:08:10 | 00:08:14 | that same exact search term another tip |
00:08:13 | 00:08:18 | that you guys can use is I try to put |
00:08:14 | 00:08:20 | 2018 in the search term because what |
00:08:18 | 00:08:22 | happens is with these Chinese suppliers |
00:08:20 | 00:08:24 | like for their new products for their |
00:08:22 | 00:08:26 | hottest products a lot of times they're |
00:08:24 | 00:08:28 | gonna put 2018 in the title just so you |
00:08:26 | 00:08:30 | know that it's a new type of product so |
00:08:28 | 00:08:32 | we put 2018 push a bikini in there |
00:08:30 | 00:08:34 | and we're gonna look to see if we can |
00:08:32 | 00:08:36 | find any that stand out I already know |
00:08:34 | 00:08:37 | the one that I'm looking for because |
00:08:36 | 00:08:39 | I've gone through this process but I'm |
00:08:37 | 00:08:41 | just showing you what I did step by step |
00:08:39 | 00:08:43 | so this is actually the product that I |
00:08:41 | 00:08:45 | selected and I want to show you guys why |
00:08:43 | 00:08:47 | I selected this product basically |
00:08:45 | 00:08:50 | because this one it an excuse this |
00:08:47 | 00:08:52 | demonstration but it has like straps so |
00:08:50 | 00:08:54 | you put it on and then you can pull the |
00:08:52 | 00:08:56 | straps to like you know |
00:08:54 | 00:08:59 | press it and make it look bigger and if |
00:08:56 | 00:09:01 | you guys recall there was a product like |
00:08:59 | 00:09:03 | last year that was doing extremely well |
00:09:01 | 00:09:04 | and it was like the ones were you like |
00:09:03 | 00:09:06 | you stik it on you stik it on there |
00:09:04 | 00:09:08 | and then you just pull the straps and I |
00:09:06 | 00:09:10 | thought okay this product is very |
00:09:08 | 00:09:12 | similar to that it's they got a better |
00:09:10 | 00:09:15 | design it's new I haven't seen that many |
00:09:12 | 00:09:16 | we didn't see it on Amazon and it solves |
00:09:15 | 00:09:19 | a problem and it makes the person feel |
00:09:16 | 00:09:21 | better by themselves and also if we can |
00:09:19 | 00:09:23 | find right videos we can make the |
00:09:21 | 00:09:26 | product have a sense of a WOW factor so |
00:09:23 | 00:09:29 | this is the product that I decided to |
00:09:26 | 00:09:31 | select for this demonstration and those |
00:09:29 | 00:09:33 | are all the reasons why and for me it |
00:09:31 | 00:09:35 | took me like 35 minutes I think in total |
00:09:33 | 00:09:36 | before I hopped in this video to go |
00:09:35 | 00:09:39 | through this process but breaking it |
00:09:36 | 00:09:40 | down like this for you guys is kind of |
00:09:39 | 00:09:43 | easy so you can get an understanding and |
00:09:40 | 00:09:44 | if you're in that position even where |
00:09:43 | 00:09:46 | you're trying to figure out well you |
00:09:44 | 00:09:48 | know I don't know what niche I want to |
00:09:46 | 00:09:50 | sell or what you know type of product I |
00:09:48 | 00:09:53 | want to sell in you know it's real easy |
00:09:50 | 00:09:54 | just go on Facebook or go on Instagram |
00:09:53 | 00:09:56 | and start looking and see what people |
00:09:54 | 00:09:58 | are buying see what ads are coming |
00:09:56 | 00:09:59 | through your feet you don't have to copy |
00:09:58 | 00:10:01 | those products exactly even though you |
00:09:59 | 00:10:04 | can I've had good success doing that you |
00:10:01 | 00:10:06 | can use those as inspiration to say okay |
00:10:04 | 00:10:07 | I'll give you another example there was |
00:10:06 | 00:10:09 | a product that I just seen come through |
00:10:07 | 00:10:12 | my feet a little bit earlier today it's |
00:10:09 | 00:10:14 | like a aluminum screen that you put in |
00:10:12 | 00:10:17 | the windshield of your car that's |
00:10:14 | 00:10:18 | something that tells me that okay it's |
00:10:17 | 00:10:20 | hotter outside people are trying to |
00:10:18 | 00:10:22 | protect their vehicles I would want to |
00:10:20 | 00:10:24 | look for something in that specific area |
00:10:22 | 00:10:26 | so something that's in the car care |
00:10:24 | 00:10:27 | niche but it's also related to the |
00:10:26 | 00:10:29 | season that we're in at the current |
00:10:27 | 00:10:31 | moment do you guys understand the |
00:10:29 | 00:10:32 | thought process that I'm going through |
00:10:31 | 00:10:33 | I'm searching for these products |
00:10:32 | 00:10:35 | hopefully it makes some more sense but |
00:10:33 | 00:10:38 | anyways now that we've got the product |
00:10:35 | 00:10:39 | here I'm gonna click on drop a fight and |
00:10:38 | 00:10:42 | I'm gonna import the product in my store |
00:10:39 | 00:10:43 | I'm not gonna do this on this live |
00:10:42 | 00:10:45 | stream because while I'm gonna show you |
00:10:43 | 00:10:47 | guys one of my stores I don't want to |
00:10:45 | 00:10:49 | reveal all of them I'm not on that level |
00:10:47 | 00:10:51 | of transparency yet just because you |
00:10:49 | 00:10:52 | know I don't want you guys copying my |
00:10:51 | 00:10:54 | niche especially because I'm building |
00:10:52 | 00:10:55 | out this new brand but I will reveal one |
00:10:54 | 00:10:57 | of my stores to you and we'll walk |
00:10:55 | 00:10:59 | through the process now of how I would |
00:10:57 | 00:11:01 | set up the landing page for a product |
00:10:59 | 00:11:03 | like this all right so I got the product |
00:11:01 | 00:11:05 | imported to my store I'm just gonna |
00:11:03 | 00:11:06 | write a couple notes on this page so |
00:11:05 | 00:11:07 | once we're all said and done we can |
00:11:06 | 00:11:08 | refer back to it |
00:11:07 | 00:11:13 | and tok about everything we did so |
00:11:08 | 00:11:16 | first think logically about the markets |
00:11:13 | 00:11:19 | and what is worth selling and if you |
00:11:16 | 00:11:21 | have no clue how to do this just use |
00:11:19 | 00:11:23 | social media and pay attention to what |
00:11:21 | 00:11:24 | is coming through your feet I toked |
00:11:23 | 00:11:26 | about this on my other videos and it's |
00:11:24 | 00:11:28 | very viable method of determining what's |
00:11:26 | 00:11:31 | good in the market even if you don't |
00:11:28 | 00:11:33 | want to do this you can do it on Amazon |
00:11:31 | 00:11:36 | or Ebay just figure out what people are |
00:11:33 | 00:11:37 | buying and then figure out what is the |
00:11:36 | 00:11:39 | problems that those people are having |
00:11:37 | 00:11:41 | and then figure out how to solve those |
00:11:39 | 00:11:43 | problems easier said than done but not |
00:11:41 | 00:11:45 | even not really because I just showed |
00:11:43 | 00:11:46 | you guys how to do it but anyways think |
00:11:45 | 00:11:48 | logically about the market and what is |
00:11:46 | 00:11:51 | worth selling after you do this use |
00:11:48 | 00:11:53 | Google Trends to validate and then after |
00:11:51 | 00:11:56 | you use Google Trends you can just shop |
00:11:53 | 00:12:01 | for the product on Amazon see which ones |
00:11:56 | 00:12:04 | are hot and then look for alternatives |
00:12:01 | 00:12:06 | on Aliexpress maybe I didn't word that |
00:12:04 | 00:12:08 | perfectly but you understand the process |
00:12:06 | 00:12:09 | we're looking at what's selling we use |
00:12:08 | 00:12:11 | Google Trends to see if the product is |
00:12:09 | 00:12:13 | actually hot in the market that we're |
00:12:11 | 00:12:15 | looking at we check the product out on |
00:12:13 | 00:12:17 | Amazon and eBay and then if we find a |
00:12:15 | 00:12:19 | good one on Amazon cool we go get it on |
00:12:17 | 00:12:21 | Aliexpress and if not we shop around |
00:12:19 | 00:12:23 | Aliexpress to find something new and |
00:12:21 | 00:12:25 | unique so now let's tok about the |
00:12:23 | 00:12:27 | landing page itself so first thing I do |
00:12:25 | 00:12:29 | when it comes to these landing pages |
00:12:27 | 00:12:32 | that I like to edit the product images |
00:12:29 | 00:12:34 | now we actually lucked out big time this |
00:12:32 | 00:12:37 | product listing has I'm gonna say |
00:12:34 | 00:12:39 | perfect product images it's got models |
00:12:37 | 00:12:41 | it's got a PNG image of the product |
00:12:39 | 00:12:43 | itself there's not much we're gonna need |
00:12:41 | 00:12:45 | to do from this position I'm just gonna |
00:12:43 | 00:12:47 | reorder the images and the way that I |
00:12:45 | 00:12:49 | think would best fit and we actually |
00:12:47 | 00:12:51 | don't need this picture because it's |
00:12:49 | 00:12:53 | already right there so then right after |
00:12:51 | 00:12:56 | that I'll just go check out the landing |
00:12:53 | 00:12:59 | page and see what it looks like with |
00:12:56 | 00:13:01 | those images in that order and we can |
00:12:59 | 00:13:03 | see it looks good you got the girl |
00:13:01 | 00:13:05 | stunning we got the next girl doing the |
00:13:03 | 00:13:07 | duck lips and it looks good it doesn't |
00:13:05 | 00:13:09 | have to focus too much on the product |
00:13:07 | 00:13:12 | images so long as they're good quality |
00:13:09 | 00:13:14 | and they show the product and its |
00:13:12 | 00:13:17 | features and depth and if you can't find |
00:13:14 | 00:13:20 | these on Aliexpress go to Amazon and |
00:13:17 | 00:13:22 | look for the product on Amazon |
00:13:20 | 00:13:24 | once you find the product on Amazon |
00:13:22 | 00:13:27 | that's when you're able to actually go |
00:13:24 | 00:13:30 | in and take the pictures from there and |
00:13:27 | 00:13:32 | sometimes if it's from a company that is |
00:13:30 | 00:13:33 | like private labeling the product you |
00:13:32 | 00:13:35 | can get a lot of you can get in a lot of |
00:13:33 | 00:13:37 | trouble for this like Danny Silva I |
00:13:35 | 00:13:39 | think he got like sued for doing this so |
00:13:37 | 00:13:40 | be careful but that's just an |
00:13:39 | 00:13:42 | alternative that you can do but |
00:13:40 | 00:13:44 | typically I'll Express suppliers they |
00:13:42 | 00:13:46 | don't care so when I first started I |
00:13:44 | 00:13:48 | always try to title my products and the |
00:13:46 | 00:13:51 | way that I title my products is actually |
00:13:48 | 00:13:54 | quite unique a lot of people will and |
00:13:51 | 00:13:57 | this what I did for the longest time so |
00:13:54 | 00:13:58 | just title it like bathing suit or like |
00:13:57 | 00:14:01 | pushup |
00:13:58 | 00:14:02 | bathing suit or something like that what |
00:14:01 | 00:14:05 | I like to do is I like to give the |
00:14:02 | 00:14:07 | product like a name I like to give it |
00:14:05 | 00:14:10 | something where it like stands out like |
00:14:07 | 00:14:12 | think about if you're buying okay let's |
00:14:10 | 00:14:14 | say you're buying a pair of Jordans you |
00:14:12 | 00:14:17 | don't say hey man check out my new my |
00:14:14 | 00:14:19 | new basketball shoes like you say bro |
00:14:17 | 00:14:21 | these are the four teens like these are |
00:14:19 | 00:14:23 | the Jordan 14 retros like that you're |
00:14:21 | 00:14:25 | saying that and that means something to |
00:14:23 | 00:14:29 | you so with every product I saw I try to |
00:14:25 | 00:14:32 | attach a name to it and for this product |
00:14:29 | 00:14:33 | I'm kind of gonna [ __ ] this name if |
00:14:32 | 00:14:34 | it was something where I was actually |
00:14:33 | 00:14:36 | gonna be running ads to it I would come |
00:14:34 | 00:14:38 | up with a better name but we're just |
00:14:36 | 00:14:42 | gonna call it boost because that's what |
00:14:38 | 00:14:44 | it does you know it boosts the boobs man |
00:14:42 | 00:14:45 | this is cringy but it boosts the boobs |
00:14:44 | 00:14:48 | and that's we're gonna call the product |
00:14:45 | 00:14:54 | so boost and we're gonna after that call |
00:14:48 | 00:14:56 | it the premium push-up lace bathing suit |
00:14:54 | 00:14:58 | I'm gonna take the word lace out all |
00:14:56 | 00:15:00 | right boost premium push-up bathing suit |
00:14:58 | 00:15:02 | now that's a little more appealing if |
00:15:00 | 00:15:04 | I'm a customer and I'm trying to find |
00:15:02 | 00:15:05 | something that's gonna make me you know |
00:15:04 | 00:15:07 | have bigger boobs I'm gonna find |
00:15:05 | 00:15:08 | something that is a legitimate product |
00:15:07 | 00:15:10 | I'm gonna look for something that |
00:15:08 | 00:15:12 | actually you know can resonate with me |
00:15:10 | 00:15:14 | and I could tell my friends like yeah |
00:15:12 | 00:15:15 | this is the boost that I'm wearing it |
00:15:14 | 00:15:17 | sounds silly when I tok about it like |
00:15:15 | 00:15:19 | this but I'm I wouldn't tell you guys |
00:15:17 | 00:15:21 | this if it wasn't the truth so firstly |
00:15:19 | 00:15:23 | I'll name the product after I name the |
00:15:21 | 00:15:26 | product I like to put a headline in so |
00:15:23 | 00:15:29 | for this product we know what the main |
00:15:26 | 00:15:30 | thing is going to be so let's see |
00:15:29 | 00:15:36 | prevent |
00:15:30 | 00:15:40 | sagging and get the desired look that |
00:15:36 | 00:15:42 | you always wanted so we're gonna go like |
00:15:40 | 00:15:44 | that and they're gonna read that and |
00:15:42 | 00:15:47 | it's gonna kind of hit them in a way |
00:15:44 | 00:15:48 | where they kind of understand that damn |
00:15:47 | 00:15:50 | you know this is something that I |
00:15:48 | 00:15:51 | experienced this is a problem that I'm |
00:15:50 | 00:15:54 | having in my life and this is gonna |
00:15:51 | 00:15:57 | solve that problem you want to present |
00:15:54 | 00:16:00 | the product as the solution to a big |
00:15:57 | 00:16:02 | problem and in this case this is that |
00:16:00 | 00:16:04 | problem all right so then after I do |
00:16:02 | 00:16:07 | that headline I would like to do a |
00:16:04 | 00:16:09 | little paragraph about the product so |
00:16:07 | 00:16:12 | I'm gonna try to write this on the fly |
00:16:09 | 00:16:13 | guys did I I did research on the product |
00:16:12 | 00:16:15 | and I actually have the video made |
00:16:13 | 00:16:17 | already you can see it here but this |
00:16:15 | 00:16:18 | product description I'm going to be |
00:16:17 | 00:16:19 | writing it on the fly so if it's not the |
00:16:18 | 00:16:21 | greatest |
00:16:19 | 00:16:22 | you know don't don't don't judge me here |
00:16:21 | 00:16:24 | I'm trying to help you guys how to |
00:16:22 | 00:16:26 | provide some value and yeah so let's |
00:16:24 | 00:16:29 | keep moving forward so for this I'll |
00:16:26 | 00:16:35 | probably say if you're looking to |
00:16:29 | 00:16:39 | improve your confidence this summer this |
00:16:35 | 00:16:42 | is the ultimate bathing suit to add to |
00:16:39 | 00:16:45 | your collection I don't want to say |
00:16:42 | 00:16:48 | bathing suit I think that's a bad term |
00:16:45 | 00:16:50 | you know let's use bikini and I'm gonna |
00:16:48 | 00:16:51 | change the bikini here because I don't |
00:16:50 | 00:16:53 | know I think I'm a baby so I think of |
00:16:51 | 00:16:56 | like a guy so this is the ultimate |
00:16:53 | 00:16:58 | bikini to add to your collection bikini |
00:16:56 | 00:17:00 | is more women and feminine for what |
00:16:58 | 00:17:05 | we're trying to sell using the boost |
00:17:00 | 00:17:11 | tiknology you can easily pull the |
00:17:05 | 00:17:17 | strings to increase your desired |
00:17:11 | 00:17:18 | cleavage amount and I don't want to say |
00:17:17 | 00:17:21 | get the look that you want excite you |
00:17:18 | 00:17:23 | put that here but um let's see what we |
00:17:21 | 00:17:29 | could put increase your desired cleavage |
00:17:23 | 00:17:30 | amount and feel happy wearing feel happy |
00:17:29 | 00:17:32 | weighing I don't know this is what I |
00:17:30 | 00:17:33 | said it's kind of tough I'm gonna pause |
00:17:32 | 00:17:35 | it and I'm gonna write the rest of this |
00:17:33 | 00:17:35 | description I'm not gonna lie to you |
00:17:35 | 00:17:37 | guys |
00:17:35 | 00:17:39 | I could sit here and struggle on camera |
00:17:37 | 00:17:41 | for like five minutes but that's not |
00:17:39 | 00:17:42 | gonna be any value to you guys and it's |
00:17:41 | 00:17:44 | gonna be better if I can just write the |
00:17:42 | 00:17:47 | description and then come back with a |
00:17:44 | 00:17:48 | finished product trust me a few minutes |
00:17:47 | 00:17:51 | later alright |
00:17:48 | 00:17:53 | so I improved the description like 20 |
00:17:51 | 00:17:55 | times I made it a million times better |
00:17:53 | 00:17:57 | because I was actually able to sit and |
00:17:55 | 00:18:00 | focus on it for a little while and this |
00:17:57 | 00:18:01 | is a proper description for a product |
00:18:00 | 00:18:04 | like this so um you can see I actually |
00:18:01 | 00:18:05 | went back in in every product page that |
00:18:04 | 00:18:07 | I do I usually put an image but for this |
00:18:05 | 00:18:10 | one I put a gift because it shows |
00:18:07 | 00:18:12 | exactly what the product does and that's |
00:18:10 | 00:18:14 | key for something like this you can see |
00:18:12 | 00:18:15 | I just have the same headline but I |
00:18:14 | 00:18:17 | changed it up a little bit I wrote a |
00:18:15 | 00:18:19 | little bit more about the product I |
00:18:17 | 00:18:20 | wrote how it's going viral and women are |
00:18:19 | 00:18:22 | loving it |
00:18:20 | 00:18:23 | this helps with social proof and it |
00:18:22 | 00:18:25 | makes the customer feel more confident |
00:18:23 | 00:18:27 | with getting something like this because |
00:18:25 | 00:18:28 | everybody else has it so they want a |
00:18:27 | 00:18:31 | piece of it too and then we toked about |
00:18:28 | 00:18:33 | the patented tiknology you want to try |
00:18:31 | 00:18:35 | to sell the service that the product |
00:18:33 | 00:18:36 | provides you know you want to hype it up |
00:18:35 | 00:18:39 | you want to make them feel confident |
00:18:36 | 00:18:41 | about getting it and yeah we made it |
00:18:39 | 00:18:43 | with premium quality materials and yada |
00:18:41 | 00:18:44 | yada then we toked about the benefits |
00:18:43 | 00:18:46 | it's got good support it's got a |
00:18:44 | 00:18:47 | breathable design fully adjustable |
00:18:46 | 00:18:49 | system I'm not gonna read this to you |
00:18:47 | 00:18:51 | guys I'm not trying to sell you this |
00:18:49 | 00:18:52 | product but you can pause and you can go |
00:18:51 | 00:18:52 | through and read each of these one by |
00:18:52 | 00:18:54 | one |
00:18:52 | 00:18:56 | this is the format that I always follow |
00:18:54 | 00:18:59 | I do a picture headline paragraph I do |
00:18:56 | 00:19:01 | benefits and then I write the specific |
00:18:59 | 00:19:03 | benefits down there and under this I'll |
00:19:01 | 00:19:05 | typically import some product reviews |
00:19:03 | 00:19:06 | but we're not going to go through the |
00:19:05 | 00:19:10 | product review process it's really easy |
00:19:06 | 00:19:12 | get the looks app as a very loud car get |
00:19:10 | 00:19:14 | the looks app or get the ally reviews |
00:19:12 | 00:19:16 | app and just import the the reviews it |
00:19:14 | 00:19:17 | takes no time at all so after we do this |
00:19:16 | 00:19:20 | we could go and we can upload the |
00:19:17 | 00:19:23 | product by just hitting this and we can |
00:19:20 | 00:19:24 | change the things to the actuality of |
00:19:23 | 00:19:29 | what the product is so in this case I |
00:19:24 | 00:19:29 | think the collection is summer or |
00:19:29 | 00:19:34 | something like that |
00:19:31 | 00:19:35 | I don't know okay I did it in tags there |
00:19:34 | 00:19:37 | we go so we put it as a summer tag I |
00:19:35 | 00:19:39 | don't know how your story structure but |
00:19:37 | 00:19:40 | this how I do it on this store and then |
00:19:39 | 00:19:42 | we need to go through and price the |
00:19:40 | 00:19:44 | product so the sizing is already set up |
00:19:42 | 00:19:47 | for us but we're gonna actually go I |
00:19:44 | 00:19:48 | already know what I want to price this |
00:19:47 | 00:19:50 | product out but if you guys are |
00:19:48 | 00:19:52 | struggling to figure out where to price |
00:19:50 | 00:19:54 | your product at and what point I use |
00:19:52 | 00:19:55 | Amazon for this it helps me out a lot |
00:19:54 | 00:19:57 | and I'm not |
00:19:55 | 00:19:59 | using Amazon to compare and set my price |
00:19:57 | 00:20:01 | at the same prices there's I'm just |
00:19:59 | 00:20:04 | using it to gauge like what people spend |
00:20:01 | 00:20:05 | on these type of things for me just |
00:20:04 | 00:20:07 | based off of all the products that I've |
00:20:05 | 00:20:09 | tested and everything that I've done so |
00:20:07 | 00:20:11 | far ecommerce it's real quick for me to |
00:20:09 | 00:20:13 | just see a product and tell you what I'm |
00:20:11 | 00:20:15 | gonna price it out like for something |
00:20:13 | 00:20:17 | like this I'm gonna sell this for $29.99 |
00:20:15 | 00:20:20 | I think it'll sell at that price all day |
00:20:17 | 00:20:23 | long but just for this example purposes |
00:20:20 | 00:20:24 | I want to show you guys so excuse me |
00:20:23 | 00:20:26 | we're gonna look up bikini here we're |
00:20:24 | 00:20:28 | gonna see what the average sale price of |
00:20:26 | 00:20:29 | these things are and you know we're |
00:20:28 | 00:20:32 | gonna see how we're gonna be able to do |
00:20:29 | 00:20:34 | this so you see 1399 $23.99 [ __ ] they |
00:20:32 | 00:20:36 | have no problem spending at over 20 |
00:20:34 | 00:20:38 | bucks which was my exact reasoning you |
00:20:36 | 00:20:40 | can actually see the ones that are more |
00:20:38 | 00:20:42 | expensive have more sales I don't know |
00:20:40 | 00:20:45 | if it'd better designs or something but |
00:20:42 | 00:20:46 | I'm just saying we'll keep looking see |
00:20:45 | 00:20:49 | if we can find another one at that $20 |
00:20:46 | 00:20:50 | price point but yeah this is what I do I |
00:20:49 | 00:20:52 | go on Amazon I look at what people are |
00:20:50 | 00:20:54 | spending in this niche on these products |
00:20:52 | 00:20:56 | and then I also consider what value this |
00:20:54 | 00:20:59 | product has and in this case it has a |
00:20:56 | 00:21:02 | lot of value so $24.99 $29.99 is gonna |
00:20:59 | 00:21:03 | be perfect so we'll do for this example |
00:21:02 | 00:21:05 | do 2497 |
00:21:03 | 00:21:08 | make sure when you price your products |
00:21:05 | 00:21:11 | you do it at a 97 or a 99 it just works |
00:21:08 | 00:21:13 | much better for the psychology and the |
00:21:11 | 00:21:15 | the human brain when they see it at the |
00:21:13 | 00:21:17 | 97 or 99 it makes them feel like they're |
00:21:15 | 00:21:20 | getting a good deal just how it is and |
00:21:17 | 00:21:23 | after we do that we can click Save and |
00:21:20 | 00:21:25 | then we just have to change the compare |
00:21:23 | 00:21:28 | at price quickest way to do this I'll |
00:21:25 | 00:21:30 | show you right now is we want to select |
00:21:28 | 00:21:33 | all right here on this tab edit variance |
00:21:30 | 00:21:34 | and once it loads up you can just change |
00:21:33 | 00:21:37 | it right here so we're gonna say it |
00:21:34 | 00:21:39 | usually cost 39 we'll copy that down |
00:21:37 | 00:21:41 | yeah it's kind of a sloppy video guys |
00:21:39 | 00:21:43 | but I'm doing this for you live so you |
00:21:41 | 00:21:45 | know you know what to do when you go to |
00:21:43 | 00:21:48 | set this up first so let me drag my face |
00:21:45 | 00:21:49 | down hit save and cool that's the |
00:21:48 | 00:21:51 | landing page so we'll check out the |
00:21:49 | 00:21:52 | landing page we'll look it over but |
00:21:51 | 00:21:55 | we're pretty much done at that point so |
00:21:52 | 00:21:57 | now we've researched a product we found |
00:21:55 | 00:21:59 | the product we uploaded the product we |
00:21:57 | 00:22:01 | you know we set it up we're making |
00:21:59 | 00:22:03 | progress now so now the last step would |
00:22:01 | 00:22:04 | be to create the video ad which I |
00:22:03 | 00:22:06 | already created and I'm gonna show you |
00:22:04 | 00:22:08 | guys and then we're gonna upload it to |
00:22:06 | 00:22:10 | Facebook we're gonna write the ad copy |
00:22:08 | 00:22:11 | and then I'm going to go step by step |
00:22:10 | 00:22:13 | with the targeting and how I would |
00:22:11 | 00:22:16 | launch this product so you can see here |
00:22:13 | 00:22:18 | the boost premium push-up bikini with |
00:22:16 | 00:22:21 | the gift you know it looks awesome it's |
00:22:18 | 00:22:24 | got the headline the text the benefits |
00:22:21 | 00:22:26 | this is a perfect example in my opinion |
00:22:24 | 00:22:29 | I would go through and update this |
00:22:26 | 00:22:31 | because this is not a proper upsell but |
00:22:29 | 00:22:33 | it looks good okay if this was something |
00:22:31 | 00:22:35 | that was relating to the niche I would |
00:22:33 | 00:22:36 | say this is a near-perfect product page |
00:22:35 | 00:22:37 | and then we would just needs to go back |
00:22:36 | 00:22:39 | and add reviews but other than that |
00:22:37 | 00:22:41 | we're done so now I'm gonna cut the tape |
00:22:39 | 00:22:43 | and we're gonna jump back again I'm |
00:22:41 | 00:22:44 | gonna show you guys the video and then |
00:22:43 | 00:22:47 | we're gonna walk through the Facebook |
00:22:44 | 00:22:50 | Ads process all right so we're on the |
00:22:47 | 00:22:51 | final step of this process let's break |
00:22:50 | 00:22:53 | down what I just did with the landing |
00:22:51 | 00:22:55 | page and then I'm gonna show you guys |
00:22:53 | 00:22:58 | the ad I'm gonna go through and create |
00:22:55 | 00:23:01 | the ad and we're gonna move on from that |
00:22:58 | 00:23:03 | point so this video is quite a long one |
00:23:01 | 00:23:05 | but I know a lot of you guys wanted this |
00:23:03 | 00:23:06 | content so we're gonna keep moving |
00:23:05 | 00:23:09 | forward so let's tok about the landing |
00:23:06 | 00:23:13 | page basically first tip is always use |
00:23:09 | 00:23:15 | an image in your description main reason |
00:23:13 | 00:23:17 | for this guy's is one it looks clean I |
00:23:15 | 00:23:19 | mean come on this looks nice and second |
00:23:17 | 00:23:21 | if you're on a mobile device they're |
00:23:19 | 00:23:22 | gonna see the images here and then the |
00:23:21 | 00:23:24 | the description is gonna be below so |
00:23:22 | 00:23:27 | it's just good it reads better and I |
00:23:24 | 00:23:29 | think it always looks nice the layout I |
00:23:27 | 00:23:33 | use is using a headline and then |
00:23:29 | 00:23:37 | paragraph and then benefits and then |
00:23:33 | 00:23:40 | like three to five benefits and that's |
00:23:37 | 00:23:43 | really it and then I'll put reviews as |
00:23:40 | 00:23:46 | well and yeah that's everything for the |
00:23:43 | 00:23:47 | product page it's quite simple really |
00:23:46 | 00:23:49 | for a product page just be smart with |
00:23:47 | 00:23:52 | your ad copy you can see like there's no |
00:23:49 | 00:23:55 | messing up in my grammar at all here |
00:23:52 | 00:23:56 | it's it's quite perfect I take the time |
00:23:55 | 00:23:59 | to write it and if you're not from the |
00:23:56 | 00:24:02 | US and you have bad English do better or |
00:23:59 | 00:24:05 | hire somebody to do it for you you can |
00:24:02 | 00:24:07 | figure it out but it makes your website |
00:24:05 | 00:24:09 | like three hundred fifty times more |
00:24:07 | 00:24:11 | untrustworthy if you have misspellings |
00:24:09 | 00:24:12 | and you don't have proper grammar so |
00:24:11 | 00:24:14 | take the time to do that it really |
00:24:12 | 00:24:15 | matters I'll put that as the last point |
00:24:14 | 00:24:17 | have |
00:24:15 | 00:24:18 | for Grandma pretty much a no-brainer but |
00:24:17 | 00:24:20 | I just had to throw it in there all |
00:24:18 | 00:24:22 | right cool so for to add I already |
00:24:20 | 00:24:25 | edited the video ad if I edited the |
00:24:22 | 00:24:28 | video add-on on this video for you guys |
00:24:25 | 00:24:31 | this would be an hour-plus video so |
00:24:28 | 00:24:32 | let's just pretend that I did and if |
00:24:31 | 00:24:34 | you're interested in knowing how to make |
00:24:32 | 00:24:36 | video ads like this I have a free video |
00:24:34 | 00:24:38 | on it it's already on my channel so go |
00:24:36 | 00:24:40 | find it this one's a little little |
00:24:38 | 00:24:43 | fancier than that tutorial but it's the |
00:24:40 | 00:24:44 | same principle then if you practike with |
00:24:43 | 00:24:46 | Adobe Premiere you can make videos as |
00:24:44 | 00:24:50 | clean as I can - it's nothing too crazy |
00:24:46 | 00:24:52 | so this is the video the same type of |
00:24:50 | 00:24:55 | captions I use I just made them like pan |
00:24:52 | 00:24:58 | in and I'll explain the process of this |
00:24:55 | 00:24:58 | video here but |
00:25:06 | 00:25:10 | you got blac chyna |
00:25:33 | 00:25:39 | that video ads pretty far I'm pretty |
00:25:35 | 00:25:40 | proud of that one but anyways let's tok |
00:25:39 | 00:25:42 | about it right so if you want to make a |
00:25:40 | 00:25:44 | video like similar to this what is so |
00:25:42 | 00:25:46 | good about this video why do I think or |
00:25:44 | 00:25:49 | pretty much know it's gonna convert so |
00:25:46 | 00:25:51 | well well firstly we start out the video |
00:25:49 | 00:25:52 | with a WOW factor element right away in |
00:25:51 | 00:25:54 | the video you see what the product does |
00:25:52 | 00:25:56 | boom she squeezes it she's got bigger |
00:25:54 | 00:25:58 | boobs and then we asked the customer a |
00:25:56 | 00:26:00 | question which engages them in the video |
00:25:58 | 00:26:02 | immediately which is looking for your |
00:26:00 | 00:26:04 | new fair bikini they see that they see |
00:26:02 | 00:26:06 | that they're like alright let's see what |
00:26:04 | 00:26:08 | this this bikini this video has to offer |
00:26:06 | 00:26:10 | so then we keep moving forward and this |
00:26:08 | 00:26:11 | is marketing 101 but we keep moving |
00:26:10 | 00:26:13 | forward and showing more footage of the |
00:26:11 | 00:26:15 | product working and right away we |
00:26:13 | 00:26:17 | explain what the product does this |
00:26:15 | 00:26:19 | provides you an amazing live to get you |
00:26:17 | 00:26:21 | to look that you want and it shows some |
00:26:19 | 00:26:23 | other girls doing it now what I love |
00:26:21 | 00:26:26 | doing and have been doing recently in |
00:26:23 | 00:26:29 | all of my product launches is including |
00:26:26 | 00:26:32 | some type of review and if you saw my |
00:26:29 | 00:26:35 | case study on smile peak you see that I |
00:26:32 | 00:26:37 | did this with that massaging tool and it |
00:26:35 | 00:26:39 | works extremely well because it's like |
00:26:37 | 00:26:41 | instant social proof people see that |
00:26:39 | 00:26:42 | excuse me people see that and they're |
00:26:41 | 00:26:44 | like okay I trust this company this is |
00:26:42 | 00:26:46 | somebody who ordered from there and they |
00:26:44 | 00:26:48 | already had happy experience and well it |
00:26:46 | 00:26:50 | might not be somebody who order from |
00:26:48 | 00:26:52 | your company it helps in your ad and if |
00:26:50 | 00:26:54 | you can get somebody legitimately |
00:26:52 | 00:26:56 | sending you a video that's what I |
00:26:54 | 00:26:58 | suggest but anyways she toked to better |
00:26:56 | 00:26:59 | I put the captions for deaf people or |
00:26:58 | 00:27:01 | for people that are like on a train or |
00:26:59 | 00:27:04 | something and can't have the audio |
00:27:01 | 00:27:06 | playing and then this transitions clean |
00:27:04 | 00:27:09 | it's just like a wipe transition and |
00:27:06 | 00:27:10 | then just hyping up the product some |
00:27:09 | 00:27:12 | more now that now they're all the way |
00:27:10 | 00:27:13 | interested so they're pretty much ready |
00:27:12 | 00:27:15 | to buy but we're just telling them why |
00:27:13 | 00:27:16 | they should buy made with good materials |
00:27:15 | 00:27:18 | and then we use this clip from the |
00:27:16 | 00:27:20 | influencer you're not gonna always have |
00:27:18 | 00:27:21 | this available to you but thankfully I |
00:27:20 | 00:27:23 | found it on YouTube so this is more |
00:27:21 | 00:27:25 | social proof y'all don't know who blac |
00:27:23 | 00:27:28 | chyna is just some like famous answer |
00:27:25 | 00:27:30 | girl and then this is an essential piece |
00:27:28 | 00:27:32 | to have for the summer and then this is |
00:27:30 | 00:27:35 | another good elements like the same |
00:27:32 | 00:27:37 | purpose of the girl toking review of |
00:27:35 | 00:27:38 | same thing they see this okay she |
00:27:37 | 00:27:41 | legitimately bought this product I got |
00:27:38 | 00:27:43 | this review from another company that's |
00:27:41 | 00:27:46 | selling the same exact product and then |
00:27:43 | 00:27:48 | we just have the final call to action |
00:27:46 | 00:27:50 | then just a simple outro that I made so |
00:27:48 | 00:27:52 | yeah good video I know this video is |
00:27:50 | 00:27:54 | gonna convert well and if you see this |
00:27:52 | 00:27:56 | video and you're like oh whoa I don't |
00:27:54 | 00:27:58 | know how to make videos like that or |
00:27:56 | 00:28:00 | that's too hard like I don't know what |
00:27:58 | 00:28:01 | to tell you you gotta you got to learn |
00:28:00 | 00:28:02 | you got to figure it out you could hire |
00:28:01 | 00:28:04 | somebody else to do it |
00:28:02 | 00:28:06 | or you can just practike and you can put |
00:28:04 | 00:28:08 | the work in you could learn how to make |
00:28:06 | 00:28:10 | a video this good with like a week two |
00:28:08 | 00:28:13 | weeks of practike I promise you it's not |
00:28:10 | 00:28:14 | that complex but anyways let's be moving |
00:28:13 | 00:28:17 | forward so now that we have the video |
00:28:14 | 00:28:18 | set up I'm gonna open up my ads manager |
00:28:17 | 00:28:21 | and I'm gonna create the page post now |
00:28:18 | 00:28:24 | for this product and I'm going to pause |
00:28:21 | 00:28:26 | the screen one more time because well |
00:28:24 | 00:28:28 | you know why so I'll be right back |
00:28:26 | 00:28:29 | alright so we've done everything now we |
00:28:28 | 00:28:30 | took the product we found the product we |
00:28:29 | 00:28:33 | uploaded the product we got the video |
00:28:30 | 00:28:34 | done whoo I don't know why I'm giving |
00:28:33 | 00:28:36 | y'all all this for free but I'm gonna |
00:28:34 | 00:28:39 | keep going through it it so now we got |
00:28:36 | 00:28:41 | the video let's try some ad copy I like |
00:28:39 | 00:28:43 | this as the thumbnail already usually |
00:28:41 | 00:28:47 | I'll make a custom thumbnail but not in |
00:28:43 | 00:28:49 | this case in this ad copy so when I do |
00:28:47 | 00:28:51 | our copy I usually like to address the |
00:28:49 | 00:28:52 | problem in solution right out of the |
00:28:51 | 00:28:54 | gate this is a tough one though because |
00:28:52 | 00:28:57 | the problem in solution is based off of |
00:28:54 | 00:28:58 | the customers confidence and like making |
00:28:57 | 00:29:01 | them feel better about themselves and |
00:28:58 | 00:29:03 | Facebook's really iffy about doing stuff |
00:29:01 | 00:29:05 | like that so I'm gonna keep it simple on |
00:29:03 | 00:29:10 | this one and I'm gonna say this bikini |
00:29:05 | 00:29:12 | is going viral this is just enough to |
00:29:10 | 00:29:14 | where they see it and they're like okay |
00:29:12 | 00:29:16 | maybe I want to see a little bit more |
00:29:14 | 00:29:18 | and that video is so good that they're |
00:29:16 | 00:29:21 | gonna be engaged and want to watch the |
00:29:18 | 00:29:24 | rest of it so um after that I'll just do |
00:29:21 | 00:29:27 | an offer so we'll put like flash sale |
00:29:24 | 00:29:32 | I don't like flash sale due this week |
00:29:27 | 00:29:33 | only 50% off and free shipping |
00:29:32 | 00:29:35 | make sure the offer is like actually |
00:29:33 | 00:29:38 | legitimate in this case I don't think |
00:29:35 | 00:29:40 | it's 50% off it's like 40% off or |
00:29:38 | 00:29:41 | something I I don't know the exact |
00:29:40 | 00:29:43 | if I was really launching this product I |
00:29:41 | 00:29:45 | would do the exact math and then we'll |
00:29:43 | 00:29:47 | do just a little emoji so we'll do this |
00:29:45 | 00:29:49 | guy right here by the way if you're |
00:29:47 | 00:29:52 | curious how I'm making that popup on Mac |
00:29:49 | 00:29:54 | it's control/command yeah |
00:29:52 | 00:29:56 | ctrl command space and then you could |
00:29:54 | 00:29:58 | have all these guys but I will do that |
00:29:56 | 00:30:01 | emoji well we're actually wrap it in |
00:29:58 | 00:30:03 | those emojis just cuz it looks clean |
00:30:01 | 00:30:05 | we'll do a little space there and then |
00:30:03 | 00:30:07 | we'll just hit create because it's |
00:30:05 | 00:30:09 | lagging and then after crates will add |
00:30:07 | 00:30:12 | the link and to do the link I always |
00:30:09 | 00:30:15 | like to do a URL redirect so all I do is |
00:30:12 | 00:30:19 | open it up copy this ctrl C and then I |
00:30:15 | 00:30:22 | go to online store and then I go to NAV |
00:30:19 | 00:30:26 | and once I'm in the navigation section |
00:30:22 | 00:30:32 | then I just go to the URL redirects and |
00:30:26 | 00:30:35 | then I click on create redirect and then |
00:30:32 | 00:30:37 | after that I just go to this and then I |
00:30:35 | 00:30:39 | type a redirect that I want to do so in |
00:30:37 | 00:30:42 | this case we'll be boost and now if they |
00:30:39 | 00:30:46 | go to a smile pecan slash boost they |
00:30:42 | 00:30:49 | should redirect them to what we're |
00:30:46 | 00:30:51 | trying to get them to go to cool so now |
00:30:49 | 00:30:54 | we have that and we can go back again |
00:30:51 | 00:30:58 | once this loads up we can edit this one |
00:30:54 | 00:31:03 | more time so we'll go here we will go to |
00:30:58 | 00:31:05 | the Edit tab at the top right and after |
00:31:03 | 00:31:06 | that's we're done with this part of the |
00:31:05 | 00:31:08 | process then we're gonna go through |
00:31:06 | 00:31:10 | we're gonna set up all the targeting |
00:31:08 | 00:31:13 | we're gonna launch everything and yeah |
00:31:10 | 00:31:15 | this this video is is incredibly |
00:31:13 | 00:31:17 | valuable I'm doing this whole process |
00:31:15 | 00:31:19 | for you guys so now you know but um yeah |
00:31:17 | 00:31:24 | we're gonna go to this we're gonna go |
00:31:19 | 00:31:27 | here and then click this cool so now we |
00:31:24 | 00:31:29 | have the ad copy it's all done so the |
00:31:27 | 00:31:31 | bikini is going viral this week only 40% |
00:31:29 | 00:31:32 | off free shipping and you can get yours |
00:31:31 | 00:31:34 | there and there's the thumbnail so now |
00:31:32 | 00:31:36 | let's go through and do the targeting so |
00:31:34 | 00:31:38 | the targeting for this product I already |
00:31:36 | 00:31:41 | know exactly what I'm gonna be doing so |
00:31:38 | 00:31:44 | we just hit conversions and we're gonna |
00:31:41 | 00:31:47 | name it once it loads up this is where |
00:31:44 | 00:31:50 | my computer can start to bug out to the |
00:31:47 | 00:31:52 | Mac so I'm gonna try here my best to |
00:31:50 | 00:31:53 | make this work for you guys but just |
00:31:52 | 00:31:55 | know that it |
00:31:53 | 00:31:57 | might lag but y'all can't be complaining |
00:31:55 | 00:32:00 | anyways because I'm you know doing a lot |
00:31:57 | 00:32:03 | here in this video so let's let it load |
00:32:00 | 00:32:09 | up a little bit so we're going to do |
00:32:03 | 00:32:11 | purchase conversion and it's red because |
00:32:09 | 00:32:13 | I don't run ads on this pixel anymore |
00:32:11 | 00:32:15 | but even if it is red on your store |
00:32:13 | 00:32:17 | don't worry about it you can still run |
00:32:15 | 00:32:20 | it it's perfectly fine and then for the |
00:32:17 | 00:32:22 | location I'm gonna do the EPAct |
00:32:20 | 00:32:24 | countries I already made this list and |
00:32:22 | 00:32:26 | imported it by hitting this button but |
00:32:24 | 00:32:28 | you can do the same exact thing just |
00:32:26 | 00:32:30 | copy and paste these you can Google |
00:32:28 | 00:32:32 | EPAct countries and find it for yourself |
00:32:30 | 00:32:34 | so I'm doing a packet usually I advise |
00:32:32 | 00:32:36 | people to do worldwide which is fine you |
00:32:34 | 00:32:38 | can do worldwide as well worldwide it's |
00:32:36 | 00:32:39 | gonna be cheaper than a packet but when |
00:32:38 | 00:32:41 | I have something that I'm really |
00:32:39 | 00:32:43 | confident about and I know I have good |
00:32:41 | 00:32:44 | content for it I'll run it to e packet |
00:32:43 | 00:32:46 | because I know I can get a good CPM |
00:32:44 | 00:32:48 | alright so we'll do women obviously no |
00:32:46 | 00:32:50 | guys are buying this well I don't know |
00:32:48 | 00:32:52 | what people do in their personal life |
00:32:50 | 00:32:55 | but mostly it's gonna be women buying |
00:32:52 | 00:32:59 | this and then we're going to go to age |
00:32:55 | 00:33:02 | like 18 to 40 and I'm only saying this |
00:32:59 | 00:33:03 | because I mean I'm not even explaining |
00:33:02 | 00:33:06 | what I'm saying it's y'all know why it's |
00:33:03 | 00:33:07 | not gonna be something where a 45 year |
00:33:06 | 00:33:09 | old women is really gonna want it this |
00:33:07 | 00:33:11 | is like a young trendy girl type of |
00:33:09 | 00:33:12 | product and we don't want to mess with |
00:33:11 | 00:33:14 | the language doesn't matter so much and |
00:33:12 | 00:33:16 | then we'll just start doing the detailed |
00:33:14 | 00:33:18 | targeting so firstly we're gonna do the |
00:33:16 | 00:33:20 | object based targeting of the product so |
00:33:18 | 00:33:24 | people that are interested in these type |
00:33:20 | 00:33:26 | of products my goal here is to do will |
00:33:24 | 00:33:28 | do 10 audiences I think that's |
00:33:26 | 00:33:29 | reasonable if I was actually testing |
00:33:28 | 00:33:32 | this maybe I would just do 20 |
00:33:29 | 00:33:34 | but for this for time constraint |
00:33:32 | 00:33:36 | purposes we'll do 10 so we'll do bikini |
00:33:34 | 00:33:38 | will do swimsuit really we want to do |
00:33:36 | 00:33:39 | all those because that's exactly what |
00:33:38 | 00:33:41 | we're selling and that's who we're gonna |
00:33:39 | 00:33:43 | sell and you might see this and be like |
00:33:41 | 00:33:45 | oh well that's too simple you're |
00:33:43 | 00:33:47 | targeting should not be that basic nope |
00:33:45 | 00:33:48 | this was what works the best I've tested |
00:33:47 | 00:33:50 | it over and over and over and over again |
00:33:48 | 00:33:52 | consistently been able to find results |
00:33:50 | 00:33:55 | with this so and we're also gonna test |
00:33:52 | 00:33:57 | one-piece swimsuit because that is the |
00:33:55 | 00:33:59 | another alternative it's not the exact |
00:33:57 | 00:34:00 | same product but it's people that are |
00:33:59 | 00:34:02 | similar so after this now I want to |
00:34:00 | 00:34:05 | start thinking of brands so what are |
00:34:02 | 00:34:07 | some brands of companies that sell |
00:34:05 | 00:34:10 | bathing suits ones that comes to mind |
00:34:07 | 00:34:12 | the Victoria Secret brand and after I |
00:34:10 | 00:34:14 | hit Victoria's Secret I'll be able to |
00:34:12 | 00:34:19 | get some suggestions for other ones so |
00:34:14 | 00:34:19 | we'll hit that forever 21 is a good one |
00:34:21 | 00:34:25 | we'll do forever 21 and then we'll keep |
00:34:24 | 00:34:28 | moving forward if you guys can't tell |
00:34:25 | 00:34:29 | when I do my targeting I kind of just |
00:34:28 | 00:34:31 | keep going off the top of my head on |
00:34:29 | 00:34:32 | something that I think would be a good |
00:34:31 | 00:34:34 | angle for the product and then I use a |
00:34:32 | 00:34:36 | suggestions tool to kind of fill in the |
00:34:34 | 00:34:39 | blank ok so now let's tok about the |
00:34:36 | 00:34:41 | like will do like push-up bra so people |
00:34:39 | 00:34:45 | that look up for stuff like that no not |
00:34:41 | 00:34:47 | that see if we can find it I think the |
00:34:45 | 00:34:50 | Wonder Bra is like a push us way too |
00:34:47 | 00:34:53 | small okay so I don't think it exists |
00:34:50 | 00:34:54 | this target in here so we'll just keep |
00:34:53 | 00:34:56 | checking other ones we'll go back up to |
00:34:54 | 00:34:58 | our suggestions and see what pops up |
00:34:56 | 00:35:00 | okay these are good ones we can do |
00:34:58 | 00:35:02 | beaches we can do vacations we can do |
00:35:00 | 00:35:11 | summer and we can do swimming so we'll |
00:35:02 | 00:35:15 | do beaches we'll go we'll do vacations |
00:35:11 | 00:35:16 | and then we'll do summer and we'll do |
00:35:15 | 00:35:17 | swimming and then we just need one more |
00:35:16 | 00:35:19 | after that and then we'll be all done |
00:35:17 | 00:35:21 | with this and like I said if I was |
00:35:19 | 00:35:23 | actually launching this product I'll do |
00:35:21 | 00:35:25 | 20 audiences but I would follow this |
00:35:23 | 00:35:27 | exact same process so real easy |
00:35:25 | 00:35:30 | targeting is not difficult and I think a |
00:35:27 | 00:35:32 | lot of people overcomplicate it inside |
00:35:30 | 00:35:34 | of my 0 to 100 program I have a little |
00:35:32 | 00:35:36 | bit of a more in depth strategy for |
00:35:34 | 00:35:38 | targeting and I kind of break it down |
00:35:36 | 00:35:39 | but for this example I'm just showing |
00:35:38 | 00:35:41 | you guys like the quick and dirty way to |
00:35:39 | 00:35:42 | get a product up and launched and this |
00:35:41 | 00:35:44 | would work just fine I know a lot of you |
00:35:42 | 00:35:47 | are gonna take this just don't take my |
00:35:44 | 00:35:49 | video like I mean if I see this video |
00:35:47 | 00:35:51 | running like I'm probably gonna report |
00:35:49 | 00:35:52 | it just being real with you so if you |
00:35:51 | 00:35:54 | want to launch this product go for it |
00:35:52 | 00:35:56 | but just make your own video don't be |
00:35:54 | 00:35:58 | lazy but anyways on you could take all |
00:35:56 | 00:36:01 | these targeting I don't care about that |
00:35:58 | 00:36:05 | and then we'll do one more and we'll do |
00:36:01 | 00:36:05 | let's see let's see |
00:36:08 | 00:36:14 | I know we can do we can do lingerie |
00:36:11 | 00:36:17 | right cool all right so that's 10 so for |
00:36:14 | 00:36:20 | the placements we're gonna do edit and |
00:36:17 | 00:36:22 | we're gonna go on the Facebook feed and |
00:36:20 | 00:36:24 | the Instagram feed main reason I do this |
00:36:22 | 00:36:25 | is because you're not gonna know which |
00:36:24 | 00:36:27 | one is your best converter until you |
00:36:25 | 00:36:29 | test so on the testing phase I like to |
00:36:27 | 00:36:31 | split it up and once I split it up it |
00:36:29 | 00:36:32 | tells me which one is the best and then |
00:36:31 | 00:36:34 | you can always narrow it down you can |
00:36:32 | 00:36:35 | split test and it's just cheaper to do |
00:36:34 | 00:36:37 | it this way instead of split testing out |
00:36:35 | 00:36:39 | of the gate we're doing one-day click |
00:36:37 | 00:36:43 | and then we're doing lowest cost bid and |
00:36:39 | 00:36:47 | then we'd do 10 ad sets with a ten |
00:36:43 | 00:36:49 | dollar with a ten dollar budget and yeah |
00:36:47 | 00:36:52 | we're pretty much done I mean we are |
00:36:49 | 00:36:54 | done I'm not gonna go through and name |
00:36:52 | 00:36:57 | all these audiences that is a waste of |
00:36:54 | 00:36:58 | time you guys should if you're launching |
00:36:57 | 00:37:01 | I'll show you one how I would name it |
00:36:58 | 00:37:04 | basically the way I do it as I name like |
00:37:01 | 00:37:06 | Victoria Secret and then I just go like |
00:37:04 | 00:37:08 | this and I type in the location or the |
00:37:06 | 00:37:11 | female and then I type in the location |
00:37:08 | 00:37:12 | so that's how I would name it and now go |
00:37:11 | 00:37:15 | through and do all those then I'll hit |
00:37:12 | 00:37:19 | continue and then I would launch the |
00:37:15 | 00:37:21 | product well okay so I don't know how |
00:37:19 | 00:37:23 | long this video is gonna be this problem |
00:37:21 | 00:37:25 | is like 40 minutes this is not my page |
00:37:23 | 00:37:28 | by the way so you can go check it out |
00:37:25 | 00:37:30 | but it's not mine and yeah that's pretty |
00:37:28 | 00:37:34 | much everything so for the advertisement |
00:37:30 | 00:37:38 | have a wow factor in your video create |
00:37:34 | 00:37:42 | engaging high-quality content go |
00:37:38 | 00:37:43 | customer reviews for social proof and |
00:37:42 | 00:37:46 | then I'm not gonna break down the |
00:37:43 | 00:37:48 | targeting in this but wow I just covered |
00:37:46 | 00:37:50 | so much stuff this is the most valuable |
00:37:48 | 00:37:52 | video I've ever made on my channel so I |
00:37:50 | 00:37:53 | hope you guys like this one let's run |
00:37:52 | 00:37:55 | through everything one more time and |
00:37:53 | 00:37:56 | then I'll wrap it up basically when |
00:37:55 | 00:37:58 | you're doing the research think |
00:37:56 | 00:38:00 | logically about the markets you should |
00:37:58 | 00:38:01 | use Google Trends to validate shop |
00:38:00 | 00:38:03 | around for the product and then see if |
00:38:01 | 00:38:05 | you can find better versions on Ally and |
00:38:03 | 00:38:07 | then when you make your landing page use |
00:38:05 | 00:38:08 | an image to create the headline I'm not |
00:38:07 | 00:38:10 | even gonna go through this guy's rewind |
00:38:08 | 00:38:12 | the video do it whatever you got to do |
00:38:10 | 00:38:14 | but man this video is crazy and I'm so |
00:38:12 | 00:38:15 | happy to be able to provide this value |
00:38:14 | 00:38:16 | to you guys and I know this videos gonna |
00:38:15 | 00:38:19 | help a lot of you guys out there who are |
00:38:16 | 00:38:21 | struggling so if you like this I know |
00:38:19 | 00:38:22 | you did give me a thumbs up and if for |
00:38:21 | 00:38:23 | whatever reason you didn't |
00:38:22 | 00:38:25 | like it you can dislike it but if you're |
00:38:23 | 00:38:27 | one of those people shame on you and |
00:38:25 | 00:38:29 | also hit the subscribe button if you |
00:38:27 | 00:38:31 | want to see more valuable content like |
00:38:29 | 00:38:32 | this you know it's on the way and that's |
00:38:31 | 00:38:35 | all I have for this video guys so I got |
00:38:32 | 00:38:36 | more coming this week stay tuned for |
00:38:35 | 00:38:38 | those I hope y'all have a great rest of |
00:38:36 | 00:38:39 | your day get out there start testing |
00:38:38 | 00:38:41 | these products start sending me |
00:38:39 | 00:38:42 | screenshots of your successful results |
00:38:41 | 00:38:45 | and we'll keep moving forth from there |
00:38:42 | 00:38:47 | but anyways that is all I have I'm tired |
00:38:45 | 00:38:48 | of toking I'm gonna go get a drink now |
00:38:47 | 00:38:50 | I'll tok to you guys in the next video |
00:38:48 | 00:39:11 | peace |
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