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Websites for Accountants & CPA Firms - Feedbackwrench Accountant Websites & Marketing

Published on: December 6 2022 by FeedbackWrench

Websites for Accountants & CPA Firms - Feedbackwrench Accountant Websites & Marketing

Websites for Accountants & CPA Firms - Feedbackwrench Accountant Websites & Marketing

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00:00:00 00:00:03 hey folks my name is rob and i want to
00:00:02 00:00:04 tok a little bit about custom web
00:00:03 00:00:05 design so
00:00:04 00:00:07 there's a lot of companies out there
00:00:05 00:00:09 that do web design right and
00:00:07 00:00:11 what you're going to find from us is
00:00:09 00:00:15 that we have an approach that really
00:00:11 00:00:17 ends up delivering a high
00:00:15 00:00:19 value sales machine that's custom
00:00:17 00:00:21 designed it's not a template
00:00:19 00:00:22 and it's not we build our websites on a
00:00:21 00:00:24 system called web flow
00:00:22 00:00:26 but we have a full-time web designer and
00:00:24 00:00:28 not only that we work on the messaging
00:00:26 00:00:30 and the structure of the site and then
00:00:28 00:00:33 we're going to build you a fantastik
00:00:30 00:00:35 super high ranking very fast website
00:00:33 00:00:36 that actually looks and feels like your
00:00:35 00:00:38 business and i think that's the biggest
00:00:36 00:00:38 difference that you're going to see out
00:00:38 00:00:40 of
00:00:38 00:00:42 what feedback wrench does versus what
00:00:40 00:00:44 some of the other firms are going to do
00:00:42 00:00:45 and i tell you what when i look at
00:00:44 00:00:47 websites you got to see how fast they
00:00:45 00:00:48 load you have to see if they're actually
00:00:47 00:00:50 optimized
00:00:48 00:00:51 to hook and get leads you know here's a
00:00:50 00:00:52 new website that we just launched it's
00:00:51 00:00:54 called performance financially it's
00:00:52 00:00:57 based out of iowa
00:00:54 00:01:00 and we could go so in-depth about
00:00:57 00:01:01 the thinking behind every section here
00:01:00 00:01:03 but the idea is
00:01:01 00:01:05 we're trying to make sure that people
00:01:03 00:01:06 can get to know drake we want people to
00:01:05 00:01:08 see
00:01:06 00:01:10 that he does taxes accounting
00:01:08 00:01:12 bookkeeping and payroll
00:01:10 00:01:14 but this is a fully custom website we
00:01:12 00:01:16 put systems in here so that he can show
00:01:14 00:01:17 the trust that he's earned
00:01:16 00:01:19 we're going to hit on the bullet points
00:01:17 00:01:21 of the services that he offers
00:01:19 00:01:22 but what you'll notike is this is really
00:01:21 00:01:25 all about the customer
00:01:22 00:01:27 and these custom websites are built with
00:01:25 00:01:29 an eye on search engine optimization
00:01:27 00:01:30 we're going to have an eye on language
00:01:29 00:01:31 that actually communicates what's
00:01:30 00:01:33 valuable
00:01:31 00:01:35 and we're going to help you actually
00:01:33 00:01:37 convert
00:01:35 00:01:38 and be set up for big time success now
00:01:37 00:01:40 i'm going to walk you through
00:01:38 00:01:42 a little bit of the process when it
00:01:40 00:01:43 comes to web design for us
00:01:42 00:01:45 so if you go to my website here if
00:01:43 00:01:47 you're on feedback crunch you go to
00:01:45 00:01:49 to the services and then go to web
00:01:47 00:01:51 design what you'll see here is there's a
00:01:49 00:01:53 process so first off
00:01:51 00:01:54 our goal when we do this is yes it needs
00:01:53 00:01:55 to look good but we want to make sure
00:01:54 00:01:58 that we convey
00:01:55 00:02:00 trust so that you close business we want
00:01:58 00:02:01 to have a beautiful custom design that
00:02:00 00:02:03 actually looks great
00:02:01 00:02:05 we want to create messaging and writing
00:02:03 00:02:08 that's done for you and is
00:02:05 00:02:09 actually good rather than just nonsense
00:02:08 00:02:11 about yourself that's a
00:02:09 00:02:13 huge difference you won't get sales if
00:02:11 00:02:14 you just have an online business card we
00:02:13 00:02:16 want to
00:02:14 00:02:17 have all your language clearly
00:02:16 00:02:19 communicate what you do
00:02:17 00:02:20 what the next step is and how you make
00:02:19 00:02:23 your customers life better
00:02:20 00:02:24 we want to have very clear calls to
00:02:23 00:02:26 action
00:02:24 00:02:28 throughout the website we want to show
00:02:26 00:02:28 exactly what you want people to do and
00:02:28 00:02:30 some people
00:02:28 00:02:31 some accountants want phone numbers some
00:02:30 00:02:32 people just want them to fill out forms
00:02:31 00:02:34 there's all sorts of different
00:02:32 00:02:36 situations there
00:02:34 00:02:37 and then it's easy to update and never
00:02:36 00:02:39 needs plugins
00:02:37 00:02:41 our websites are built on webflow what's
00:02:39 00:02:43 really cool is there's two systems
00:02:41 00:02:45 the designer and the editor and all i'll
00:02:43 00:02:46 tell you is that this is set up so that
00:02:45 00:02:48 you can update your blogs you can change
00:02:46 00:02:49 the writing you can
00:02:48 00:02:51 you can go in and do whatever you want
00:02:49 00:02:54 or we can handle it for you
00:02:51 00:02:56 but you don't destroy the site and not
00:02:54 00:02:57 only that but it's built on amazon
00:02:56 00:02:59 hosting it's about 10 times faster than
00:02:57 00:03:02 any of the wordpress squarespace
00:02:59 00:03:04 wix nonsense out there and not only that
00:03:02 00:03:05 but if you can dream it we can build it
00:03:04 00:03:08 in fact when you take a look at just
00:03:05 00:03:10 trying to put um you know i asked daniel
00:03:08 00:03:12 my designer to put in um some extra
00:03:10 00:03:14 stuff up here for my podcast my youtube
00:03:12 00:03:15 channel and tiktok because
00:03:14 00:03:17 like i don't really care about facebook
00:03:15 00:03:19 and these other ones and we put buttons
00:03:17 00:03:20 up here just to do simple stuff like
00:03:19 00:03:22 that in wordpress
00:03:20 00:03:23 is an absolute headache try doing that
00:03:22 00:03:26 in wix try doing that in squarespace
00:03:23 00:03:27 those buttons are huge and we work to do
00:03:26 00:03:29 that and our system is just a little bit
00:03:27 00:03:31 nicer
00:03:29 00:03:32 so we're going to make sure that the
00:03:31 00:03:35 website is fast
00:03:32 00:03:36 it's built to rank and it has tons of
00:03:35 00:03:38 cool little systems in that which we
00:03:36 00:03:40 will show you right
00:03:38 00:03:42 um but that's really what we're trying
00:03:40 00:03:42 to do we have a custom process for that
00:03:42 00:03:44 now
00:03:42 00:03:46 if you look we have over 70 i think i
00:03:44 00:03:48 have 76 five star reviews
00:03:46 00:03:50 probably three or more coming in um and
00:03:48 00:03:53 we can tok more about that
00:03:50 00:03:54 now when you walk through this uh we do
00:03:53 00:03:56 website and development
00:03:54 00:03:58 but we really work on your scripting
00:03:56 00:03:59 your brand scripting your writing
00:03:58 00:04:02 it's all done through a collaborative
00:03:59 00:04:04 process we set up the marketing machine
00:04:02 00:04:06 which is incredible we'll hit on that
00:04:04 00:04:08 we'll create advertising campaigns done
00:04:06 00:04:10 for you and everything we do we know how
00:04:08 00:04:13 to make sure that you rank in seo
00:04:10 00:04:15 our websites are built around ideas and
00:04:13 00:04:17 principles that will make sure that you
00:04:15 00:04:18 rank above your competitors and seo and
00:04:17 00:04:21 that's huge so
00:04:18 00:04:23 um what you'll see are packages we have
00:04:21 00:04:25 small medium and large we custom build
00:04:23 00:04:26 these according to whatever your needs
00:04:25 00:04:28 are so don't get discouraged
00:04:26 00:04:29 you know we have setups for fifteen
00:04:28 00:04:31 hundred dollars all the way up to sixty
00:04:29 00:04:32 five hundred dollars
00:04:31 00:04:33 that's usually what a small business
00:04:32 00:04:35 will do is is somewhere in there
00:04:33 00:04:38 depending on how much they want done
00:04:35 00:04:39 a typical get started package will take
00:04:38 00:04:42 about 60 to 90 days
00:04:39 00:04:43 sometimes we can go quicker all of those
00:04:42 00:04:45 include
00:04:43 00:04:47 the website and messaging or the writing
00:04:45 00:04:48 and messaging the custom design the
00:04:47 00:04:50 marketing machine setup and
00:04:48 00:04:51 and we will do intense search engine
00:04:50 00:04:53 optimization
00:04:51 00:04:55 now here's the process step one we
00:04:53 00:04:56 identify your goals this is all about
00:04:55 00:04:58 not all of you are the same right we
00:04:56 00:04:59 want to make sure that some folks just
00:04:58 00:05:01 need a simple couple pages and it's not
00:04:59 00:05:03 very complex some people want
00:05:01 00:05:05 a system that will genuinely be used to
00:05:03 00:05:07 generate way more business and again
00:05:05 00:05:09 if you look at if you're charging 500 to
00:05:07 00:05:11 1500 a month
00:05:09 00:05:13 we know how to hook those leads what
00:05:11 00:05:14 you'll see is that investing in this
00:05:13 00:05:16 system is a much better investment in
00:05:14 00:05:18 than into a laptop or a camera or
00:05:16 00:05:19 something like that this website with
00:05:18 00:05:20 this system is going to help you
00:05:19 00:05:21 dominate but the first thing we do is
00:05:20 00:05:22 just
00:05:21 00:05:24 we connect on the phone tok about your
00:05:22 00:05:24 goals tok about what kind of scope you
00:05:24 00:05:26 want
00:05:24 00:05:28 the second thing we do is we will
00:05:26 00:05:30 actually map out all of your content
00:05:28 00:05:32 we create a site map and we get all the
00:05:30 00:05:34 structuring down
00:05:32 00:05:35 after that we'll do the visual design
00:05:34 00:05:37 and development where we mock the entire
00:05:35 00:05:39 website out
00:05:37 00:05:40 then we launch it and test it and we
00:05:39 00:05:41 just make sure that this thing is really
00:05:40 00:05:43 ready to go
00:05:41 00:05:45 as a last step we have what's called the
00:05:43 00:05:47 marketing and seo machine learning setup
00:05:45 00:05:48 this is really getting the site really
00:05:47 00:05:51 ready to rank
00:05:48 00:05:53 and uh i tell you what what we've
00:05:51 00:05:55 learned about websites is that
00:05:53 00:05:57 man there's a lot out there they don't
00:05:55 00:05:58 have to be super complicated but if
00:05:57 00:06:00 they're done right
00:05:58 00:06:02 and if you optimize them well they can
00:06:00 00:06:03 be they can close
00:06:02 00:06:05 customers there's no point in having a
00:06:03 00:06:06 website that doesn't actually close
00:06:05 00:06:08 customers
00:06:06 00:06:09 because then you're going to drive leads
00:06:08 00:06:10 there whether it's through seo whether
00:06:09 00:06:13 it's google my business
00:06:10 00:06:14 if you're using paid search ads you know
00:06:13 00:06:18 facebook ads whatever that is
00:06:14 00:06:20 if your website can't convert customers
00:06:18 00:06:22 and win their trust and win their favor
00:06:20 00:06:23 so that they take a step with you
00:06:22 00:06:25 all of it's pointless that's what we
00:06:23 00:06:27 specialize in now i'm gonna hit a little
00:06:25 00:06:28 bit on lead
00:06:27 00:06:30 generation and there's some cool stuff
00:06:28 00:06:31 there so good luck god bless looking
00:06:30 00:06:33 forward to working with you
00:06:31 00:06:35 um please reach out and grab some time
00:06:33 00:06:36 on our calendar so we can tok about
00:06:35 00:06:39 your scope and
00:06:36 00:06:39 see if we're a good fit

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