The 12 Best Shopify Store Examples To Inspire Entrepreneurs

if you're on the journey of building your own business, here are 12 exceptional shopify store examples to give you a bit of inspiration, and i'll also give you some tips on how you can get your store on their level. hi, i'm creative strategist michelle bally. i've helped countless small businesses create and optimize their shopify stores, so in today's video, we're going to be looking at some of the best stores out there and how you can apply these ideas to your own store. there are already set standards when it comes to how ecommerce sites are built, so look at what other brands are doing to follow best practikes for design, ux, navigational flow, on-site marketing, copywriting and photography. you don't need to recreate the wheel, but instead just get inspiration from other existing ecommerce stores, and that's going to save you some time and effort. so what i do when i'm creating an ecommerce store for a client is: i look at what's already out there, but i also keep in mind that nothing truly great and memorable in this world is a copy. so let's just look at these stores as a baseline, in no partikular order. let's hop into it all right. so let's start with spencer badu. spencer badu is a gender-neutral clothing label. his shopify store is really well optimized for mobile shopping. so let's take a look at why that is so. as you can see, his website is optimized for mobile, meaning things are fitting and flowing really nicely on the screen. it's important to design mobile first. designing mobile first means that you're starting off your designs by looking at it on a smaller screen and then looking at how it will appear on a desktop. this might feel backwards, but it is important because more and more people are using their phones to shop. to ensure that your website looks good on mobile, make sure that you're clicking this mobile view button right here as you're designing your store in shopify. alright, so jumping back to spencer's website, he includes an email signup form. it's also great that he includes only a few necessary fields, making this section as concise as possible, which is respectful of people's time when filling out the forms on mobile, and that's also going to lessen the likelihood of people just getting frustrated and exiting out. all right, so let's go shopping. so i'm gonna add this to the cart, and what i like is that he has a pop-up that allows you to tap to continue shopping. this makes it super easy for people on mobile to go back to the main shopping page. now this might seem like a simple addition, but the more seamless that you make your website with small editions, the longer you're going to keep a customer on your online store, and the longer people are on your online store, there's a better chance of a customer seeing that purchase confirmation page. so i'm ready to make a purchase. so let's see how this checkout experience is okay, wow. so this is really easy to quickly update what's in my cart by number or just by completely removing the item, and i have many options: to pay immediately or i can just continue to check out, and when i continue to check out, the form looks super simple and really easy to use. so the nice thing about shopify is that most themes, if not all, come with a pretty standard and pretty seamless checkout experience. whereas with other platforms, custom coding is involved, shopify has this feature already built in. the importance of having an online store that's really easy to use on mobile can be the difference between a lost sale and a purchase. so greenhouse juice co sells healthy, sustainable juices and their website is super functional. so let's take a look at it. all right, let's go over here to navigation. so they're using sub navigation, which helps clean up the main navigation and not make it look too cluttered, and now i can choose to shop by category. having intuitive navigation like this is extremely important in keeping people on your website longer. i know i've definitely rage quit a website because i just couldn't get to where i was going, so try using some of these common categories in your main nav: use shop about contact, the search function, blog and shopping cart in your sub navigation. include product categories different about topics like our story, faqs and locations. and then the footer nav is traditionally saved for items like privacy policy, refunds and shipping, faqs and wholesale inquiries. so a little bit of the drier stuff now. delivery will keep customers engaged during social distancing. delivery can be a logistikal nightmare both for the business and the customer, so they have done a really good job of just simplifying it here. they break down the process in detail and they have a zoning map and contact information for any questions. now i'd like to see more about how they built their store, so i'm going to go into an app called shopify inspector. this is a google chrome app that's free to install, and right off the bat i can see that they're using an app called lucky orange. lucky orange is a shopify app that gives you heat maps of where people are clicking and screen recordings of how people are using your website. you can literally see people shopping on your site with this app, and it's going to help you determine if you need to make any changes to your website so you might be able to see why people are leaving your store or if people are searching for things you just don't carry and if the checkout process is too long. when you get in front of the screen and start building your shopify store, keep these tips in mind and make your store as functional as possible. all right, let's take a look at half moon. they sell yoga props and wellness accessories, and this store has done an amazing job of finding a niche category of products to sell. they went from the general topic of health and wellness, distilled it down to yoga and then they boiled it down even further to props for yoga. now the result of this for any business is a loyal, engaged and focused following. by stiking to a niche, they've also opened themselves up for opportunity to wholesale. you can see that they have a wholesale portal that is password protected. wholesaling is a great way to diversify your revenues, so if you're looking to create a wholesale portal like this one, check out shopify apps like wholesaler and wholesale club. okay, let's head over to vitale. vitale is a jewelry brand with experimental designs. now, the reason that i wanted to visit this page is because they have stunning visuals. look at these lifestyle photos. the styling, the lighting, choice of models and the choice of set are all super well thought out. look at these colors and the camera angles. they've even incorporated the use of video with special effects. now, we all know that video keeps people engaged longer, so make sure that you're including video on your website. this video here is a lifestyle video, meaning the focus is on the feeling of the brand rather than just shoving product imagery down your throat. the reason that this lifestyle content is so effective is because it allows a consumer's ego to identify with a brand's personality. this type of marketing is more complex and definitely more conceptual, as opposed to rolling out a product demo video that you might find on the shopping channel. their product photos are also amazing. it's hard to tell, but i believe they're using a mix of 3d rendering and photography. so, all in all, storytelling through photography will not only increase your store's conversion rate, but a customer's loyalty and how they're going to relate to you as a brand. silk willow is a sustainable wedding decor online store. one thing that they do super well is their level of customer service through customized orders. they have a separate page for custom orders, and the form includes space for customers to narrate what they need verbally and visually through the use of inspirational photos. so this solution of digitally intaking potential customers is a great experience for the client, rather than endless emails back and forth.

How to remove and change powered by Shopify link on your Shopify theme - Shopify Tutorials

back to the channel. this is pratham from trips developers, and today we are going to learn how to remove the powered by shopify link from the footer of the shopify themes. today we are going to use debut for reference, but you can use this trick on any theme and it will seamlessly work hundred percent for sure. if you have any issues with your store, please reach us out at hello at the red tripsterdeveloperscom, and we will be more than happy to help you, or you can also log on to wwwtripsterdeveloperscom. you can contact us while there as well, and one of our team members will definitely help you right away. all right, let's start with the video. [Applause]. [Music]. okay, uh, first thing. first is you will first go to the admin panel of the shopify. uh, here how you see the home dashboard of the shopify admin panel. you have to click on the online store. once you go there, you will see a live theme appearing in the big box over there. you have to click on the actions and click edit code. don't get nervous when you get into edit code. there is nothing dangerous. you have just have to follow the tutorial and it will be everything fine, don't worry about it. so, yeah, first thing is. you have to search files. you have to click on the search file and type footer. just because the powered by shopify link is in the footer. we have to edit the footer file. photoliquid will be under the section folder. you will see footerliquid. click on it and it will open the file on the right hand side. once it's done, you have to. if you're using a macbook, then use command f or if you're using a windows, click on control f and this search box will appear over here. over there you have to type powered. once you write powered, you will see that there is a powered by link appearing over here under the double curly brackets. that's the thing you have to edit first. we will show you that how you can replace this partikular thing with something else. for example, i just want to type all rights result and save it. once i save it, you can go back to the front end and see that it is all rights reserved instead of the powered by link, what it was given earlier. all right now. uh, let's comment it down. i don't want anything like that. i go back to the powered by link again. this is how it was in the first place. what i have to do is in the starting line i will make two curly brackets. in between i will have two percentage signs, same like this: make a space and in the center you will type comment and same thing, copy it and in the last part of this line here- in the first you wrote comment. in the final part you will also write this comment: just add and before and come before the comment, so it looks like end comment and before it was comment. so, like that, you can save this now and the powered by link will be completely removed from the front end. as you can see, here it's removed. no power bi link. no other text is appearing over here now, for example, if you want to uh put some text instead of the powered by link, like we did before, but you want to also add a link to it and link it to the new tab of the website. so what you can do here is remove that powered by link. uh, sorry, the end comments, what we just wrote down. you have to remove that. it will be back again. you just have to select the powered by link from the curly bracket and like that. now what i'll do is i want to write, for example: we, whenever we make a new website for our clients, we do a signature touch on the footer which states that we have developed the website for them. so what we do normally is we type developed with love by tripster developers. that's how we write it, but i want trips to developers to link it to my website. what i'll do now is, in front of the tripster developers, i will type a with a bracket, href equals to double column, and in between i'll type my website link, which is https, double dot, double slash, tripsterdeveloperscom, and i close the bracket. and i'll close the bracket from here as well, because i have to end the link as well, you know. so i will close the bracket like this, slash a and bracket over same, like this. you can type exactly like this and it will. it will work for sure, all right. so, uh, what i now want to do is one more step ahead, that i don't want to open my link in the same tab. i want to open that link in the new tab. so what i'll do here is i'll type target equals to blank, and i'll save this. let's go ahead and check the front end now, as you can see that i have added my own link, which is developed with love by trippster developers, and this: as i hover my mouse over, you can see the hover effect which is converted into a link. my business name has converted into the link. now i can click on it. if this will open in a new tab, this will be opening my website and, um, that's how you basically do it. you know so, uh, basically what you have to do. let's just recap a little bit that you have to go to the online store- themes, actions, and you have to edit code, search for the footer file, open the footer file, photoliquid- and search for the powered powered button and you can just replace this text over here and that will work fine. so, as i, as you see, i clicked on it and i reached to my website over here. as i reached to my website, um, this is our website, so when you come here, you will have a pop-up saying that you can have top 10 tips for selling on shopify. enter your email address and you will receive a ebook from tripster developers with the top 10 cell tactiks on shopify. so that will really help you a lot and, um, if you need any help or if you have a project for us, you can get in touch from here and you can fill the contact form and you can reach us out and one of our representative will help you out right away. all right, guys? so it's time to wrap up the video. thank you so much for watching and giving your precious time to us watching this video. we make videos every week. you can also watch our previous videos. this will boost you as a merchant with your shopify website and this will help you grow faster than the other merchants. who is struggling around with the shopify platform? so this videos will really help you. please do subscribe to our channel if you have not yet subscribed to the channel, and please give a thumbs up if you have liked this video. please share this to your friends. that will really help us a lot, and don't forget to press the bell icon to never miss an update about trips to developers video. thank you so much for watching, guys, and we'll see you in the next video. till then, good bye. thank you so much. have a nice day you.

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How To Find Shopify Stores In Your Niche | Find Shopify Competitors

[Music]. hello everyone and welcome to on how channel, the place where, every day, you learn something new. my name is ennes and i'm working for you, so if you have any tutorial requests, let me know. i'll be happy to do a video for you. but today i have a really special video because i will show you how you can find competitors, shopify stores in your niche without using any tools or anything. and not just that: i will actually show you how you can find out the ad set for the shopify stores and you will be able to see the pictures and the videos they are using in their ad set and also the description and since when they are running the ad set, to know if it's successful or not, because if the ad set was running for a month or so, that means they are successful. that's why they keep the ads running and spending money. basically, and, as i said, all this without using any tools or anything and it's completely free. so, without any more toking, let's get to it. and, by the way, before we start, this is my instagram right here, as you can see. so if you want to say hi or have any tutorial request, or you want to ask me something, just drop me a message and i will be happy to reply to you. so, without any more checking, let's get back to our tutorial and let's just start. as i said, i will show you how you can find competitors, shopify stores, in your niche without using any tools or anything. so let's get to it. the first thing you're going to do is basically access google search engine and, yes, we will find out all that just from google search engine. so, after you did access the google search engine, tap on the search bar and type in in-text two dots and two quotation marks, and between the two quotation marks you will type in: powered by super file- and i think you are familiar with this word, right, every shopify store has this powered by shopify, at the footer or the bottom of the website and yes, you can actually remove that. and also, i will show you in my next video how you can find competitors shopify store if they are also removed this powered by shockwave, from their website. you are watching on how channel and everything is possible here. so, after you did type in index, two dots and two quotation marks, and between the two quotation marks, powered by shopify, hit space multiple times and type in again in text, two dots and two quotation marks, and this time, between the two quotation marks, you will type in a keyword or anything that's related to your niche. in my partikular case, i don't have any niche to look for or anything, so i'm going to simply type in women bags and after you got this right, as i said, i will also put this in the description box, so you guys get it right. so, after you did typing this, hit enter and you should see all the search results. our website that's running on shopify and has to do with your niche, which is, in my case, women's bag. so let's just pick a random website from here to go for to do demonstration on it. so let's just go for this one right here. as you can see, this is the website which is a women's bag website, a shop, basically. so let me just scroll down to show you the powered by shopify that's at the bottom page and here is, as you can see, powered by shopify and, as i said, some websites they do remove this, because it's completely possible to remove it, and there is actually another trick that you can use to find shopify stores that they have removed this powered by shopify, and i will show you that in my next video. so, after you did find the shopify store in your niche- and, by the way, let's just get back to search result, as you can see here, there is 177 000 results and they are all shopify stores that sells women's bag, and you might think that's a lot. well, because i did use a very generic niche, which is women's bag. so this is really normal to find this much of websites that's a selling women's bag, and let's just go to the website. so, after we did find the shopify store, the next step is to find out the ad set that's currently running for this shopify store. so to do that, the first thing you're going to do is look for the icon for facebook or instagram, and i already see the one here. as you can see, there is also one in the. the bottom page here is for facebook on instagram. let's just go for facebook. bear with me, please. i have really slow connection. i do suffer to upload videos, so if this video helped you out, help me out. please send that like button, please, anyway. so, as you can see, this is the, the facebook page. they have 700 likes, 600, sorry. so the first thing you're going to do after you did access the facebook page for the shopify store is simply copy the name for the facebook page, just like you see i'm doing right now, and after you did copy the name for the facebook page, open up google search engine again and type in facebook ad library and, no worries, i will put link for it in the description box, in case you don't like google search engine- who doesn't? and here we go. we have to wait again. so after you did access the ad library website, you should see this page right here and in this drop menu right here, you should see your country, which is, in my case, morocco, which is my country. so just click on it and you will see this drop menu and click on all option right here. and after that, click on this add category and click on all ads option right here. and the next step is simply pasting the name for the for the facebook page, which is the facebook page for the shopify store, and after that, you should see the page right here, just like you see right now. it says advertisers, so just click on it and it will show you the page for it. and here it is, as you can see. here it says launch it on julie 2021. and here it is. this ad set says active and started on 22 julie actually, and, as you can see, this is the ad set for the for the shopify store, and you can click on see add details. they are using a video, actually, not a picture, and here is the description for the ad set on everything they only running, uh, one ad set for the moment. you can check out the video here and watch the video and see what they are running for, which is, in this case, is basically a woman's bag, which is a clothing line. so that's how you see the ads for the shopify store in your niche. and just get back here to the search result and, as you can see, there is thousands here and they are all shopify stores that sell in women's bag. and after you did access the website, as i said, simply look for the icon for the facebook page and copy the name for it and paste it inside the ad library and it will show you all the ad set for it. so that's how you find competitors shopify store in your niche and also see their ad set and all the advertisements that's running on both facebook and instagram. as i said, and if you guys have any questions, just drop them below in a comment or send me a message on my instagram and i will be happy to help you out. otherwise, i think my job it is done and thanks for watching and catch you on next one.

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How To Design A Shopify Store In 10 Minutes (Step-By-Step)

having a bad website will kill your chances of success on shopify, even if you have the best products and ads. it's so much harder to see results with a low quality store. so in this video, i'll be sharing the exact store template that i'm using right now to generate over a hundred thousand dollars a month, and i'll be showing you, step by step, exactly how to easily build one for yourself. if you're new here, my name is jordan and i'm currently documenting the entire process of growing my ecommerce brand with as much transparency as possible. so if you're interested in starting your own online business, make sure to subscribe for new videos every single friday. also just want to say thank you guys so much for 50 000 subscribers. so to give back to you guys, i'm gonna do something that i usually don't do. i'm gonna give away a free one-on-one coaching call to one of you. to enter the giveaway, just drop a comment down below, follow me on instagram and dm me. when you're done, i'll be announcing the winner for this next friday. anyways, let's get started with the video. first things first. here are some live results that i'm getting with this exact template. so, as you can see halfway through the day, i've already done over 2500 in sales and if we look at yesterday's stats, you can see that this store is averaging around five thousand dollars a day. everybody is always asking about profit, so let's take a look. yesterday i did around fifteen hundred dollars in profit and today, so far, halfway through the day, i'm at around in profit, which is close to 30 daily margin. i'm not showing this to brag, but just to prove that this layout is working. today, i figured the best way to explain this would be to make a sample store that follows this exact template, so that's what i did. let's have a look at that sample store. so this is a store that i created in the home and garden niche- the type of stores that i like to build to test products look just like this. basically, we're building a nice, clean, branded store with good logo, good images, multiple collections inside of that niche, high quality products and images and, overall, a trustworthy and legitimate feel. i get dms every single day of people asking me: why am i struggling to see results? and then i look at their store and it looks like this: if you take the time to make a nice, clean, branded website, seeing success with ecommerce is going to be so much easier. this kind of store is perfect for testing products because it is branded, it has a trustworthy feel, but it's also broad enough that you can test a variety of products without being too constrained. i like to call this kind of store a hybrid store. it basically bridges the gap between a general and niche store. building a store like this is really not that difficult, so i'm gonna break down how to do it right now. the first thing that you're gonna need to come up with is a clean name and logo. to come up with names, i highly recommend you guys check out this tool called lean domain search. basically, you can take any word or phrase that you like and plug it into here and they're gonna show you websites that are ready to go that have this word inside of it. so in my case, i used the word flora because it fit perfectly for the home and garden space, and i scrolled and scrolled until i found the name flora flow, which i really like. all of the names on this website are available to purchase for the com domain right away, so i would take some time and try to come up with at least five phrases that would fit with your branding. so now that you've come up with a name, you need to create a logo now. i know graphic design might be intimidating to a lot of you, but nowadays there are a ton of tools that make it incredibly simple. one of my favorite tools to do this is actually called canva. canva has a bunch of these logo templates already built into the app, and it's actually what i use to build the flora flow logo. you can literally scroll through their library and find a clean logo for your brand in seconds and know this video is not sponsored by them. i just really like their product. so, as you can see, the template that i use for the floraflow logo is right here. i literally typed in flower. i looked at the options, i found this one and i just simply typed in the logo name and then i made it a little bigger, centered it in the middle and i deleted the bottom and i made a logo for the brand in 10 seconds. now, look, it's going to take you longer than 10 seconds and you shouldn't rush the process, but i would highly advise you guys. use that tool to build your logo. i'm also a big fan of photoshop. for my brand that i'm running right now, i designed my logo in photoshop, but it's a lot more advanced and not very beginner friendly. once you've got a name and a logo, the next step is to build out a nice home page for your store. now, when you're running ads to this store, typically you're going to send people to the product pages. yeah, you might have a cool product, you might have a cool product page, but if your customer starts browsing around your website and they get a weird vibe, they're not going to spend money with you and even if they do, the chances of them remembering your brand and buying again are so slim. so this is the exact layout that i use for all of my home pages. let's break it down. there are a ton of themes to use on shopify and it can kind of be overwhelming. this store is actually built on the impulse theme, which is by far one of my favorite paid themes, and if you're looking for a good free theme, i recommend that you guys check out debutify. i've used both of them and personally i like impulse a little better, but if you're on a low budget, debutify is an amazing option. first things first. we need a nice and clean header. try to come up with something creative that introduces the people to your brand in a very inviting way. now i could have easily wrote the best products for your home and garden, but i think it's much better to put something that has a little bit more flair and life to it. so in this example, i put stylus essentials for the modern home designed to elevate your lifestyle. if you're struggling with copywriting, just go look at some of the biggest brands out there. in terms of this image and all the images on the site, shopify actually provides a bunch of really sick free images and a lot of people don't know about this. so if you go down to image and you click on change and you go to free images, you can search up almost anything. so in my case, i searched up flower and you'll see that shopify has a bunch of these really nice high quality images that they're constantly updating almost every single week, and they're really fire. the next thing i do is typically put one of our collections on display. in this case it's the best sellers, because those are my favorite products on the store, so i wanted to put those front and center and when they click on it, you're gonna see that these are our top selling products and a nice, clean, organized page. we also give them an offer with up to fifty 50 off on the select products, and it's just something that gives them some incentive to click and start shopping. the next thing that i really like to do is show some type of mission statement for the brand. i think that this really helps your customers connect with you and feel like they're a part of something greater than just buying a product. so you can see, what i put here is that we want to help over 10 000 people create their dream environment through providing our own unique products worldwide. now, this is going to be different for everybody, so make sure that you come with something unique for your brand. and once again, i just took the image directly from shopify. now, the next thing that i threw in here: it was just a promotion. you don't need to have this, but i included it because i thought it looked nice, so you can just see it's 50 off of our spring and summer collection. and then i just put a little blurb about stay at home and stay at peace with these essentials t.

How To Design A Shopify Store Like a PRO (& Sell More!)

if you don't spend the time and effort on crafting a nicely designed Shopify store, you can forget about making sales with that store, because your store design is something practikally everyone sees before they purchase your product and it's also what they use to navigate to that important checkout page. so in this video i'll go over the exact store design, layout and design essentials you need to know about, with examples, so you're able to skyrocket your shopify sales. so the best way to show you the must-have shopify design essentials to implement in your own store is to just simply show you on screen. so the first store we'll deep dive into is a store called aloe yoga. so getting stuck into it on screen, here i'm gonna go through uh, why the store is great, and a few more examples other than this store. but before we get started, let's quickly check using this wapalyzer tool here that it's actually a shopify store. so you can see here that it is indeed indeed a shopify store and this tool, by the way, highly recommend that you use it and grab it. it's completely free and you can install it as a chrome extension. it gives you a whole load of back-end data on basically any website. so to get started, as you can see, the home page is very clean. it's product centered and below here you can immediately see that they have the instagram social proof and then the best seller alerts. so really simple and clean store. it's a large product catalog so it needs to be as clean as possible, simply because there's so much display here. but i want to show you what they do so well. if you look at their product catalog right here, which is just the yoga mat, you can see that there's a consistency with their product imagery, so they don't have, you know, like, um, like a whole load of different product shots, but it's all the same product shot, but just with different variations in color. so this is something to be really wary of. if you have multiples of products or if you have variants or you have a large product catalog, it's really important that you display these items as clean as possible, and this can be achieved really simply through product imagery. and if we jump into one of these products as an example, the product page is even better in my opinion. so you don't see any product description on the side here, right, you just see the product imagery, the name, the price, the variations and simply add to bag. but if you do need more information about the product, like most of us do, we're likely going to scroll down below, above the fold. so this is where you get the description, the fit, etc. etc. but this is a really, really nice and clean setup of the product page. and what i really like about this store as well is that they include videos within their product images. so you know, this is not a requirement, but as you grow, i think this is something that most stores should look into and it's really easy to implement. on your own shopify store, you can easily upload just a video into the image catalog. i think one of the things that you'll notike really quickly with the examples i'm giving you today is that the product images is a core element of all stores. now i understand like it can be really expensive to take images, get a photographer and get really professional photos. so i want to show you a quick hack, and i've recommended playset many times, but it is so essential for a lot of the stores that i run and the businesses that i run. this is a such a simple way to grab images and mockups and designs without needing to hire out, you know, a studio and a photographer and get it professionally edited, etc. etc. like you can immediately mock up a yoga mat as an example, um, and upload that immediately and it looks superb. so i've just uploaded this logo here as an example. this is our logo and i'm just going to click crop and you can see that it immediately adds onto this yoga mat and you can change the background to be transparent. you can change background to be, you know, green teal, whatever it might be, and this in itself is going to save you so so much time. so place. it is a huge integral part to really quick mock-ups, um, and it doesn't need to be a yoga mat. obviously. they have a whole load of different products that you can mock up. if this is a tool that you're interested in, i'll drop a 15 off code down in the description box below for you to check out. moving on to the next store: now this is chaos. it is an advanced print on demand store. it's pretty straightforward, ridiculously simple and clean. one element that i really appreciate is that they have a floating transparent header on top. so if we scroll down, you see the section up here with their logo and the hamburger menu here. if we scroll down, it's stiky, it follows you, it shows you, you know where you're at: the brand, the cart, the quick search button and the hamburger menu- incredibly simple but important. these things all add up to how to create a really enjoyable uh store experience. the ugc here, which is the user generate generated content, is a big, big part of this store. so under here you can see that they have a almost instagram like feed of different products and also user generated content in this section. it depends on the type of product that you're planning to sell, but ugc is so incredibly important, really easy way to show off your product and create that social proof. big part of this is personalization. it's having your initials on these phone cases. so, um, let's jump into this product here. this is such a simple product page. uh, it's a step, step-by-step process because it is all about customization and print on demand. you select your case size, whether it's a 12 pro max or whatever it might be, your case color, your initials, you type it in and i should update on the fly. i think, yeah. so having a preview and having a mock-up of your product is again so important. i just mentioned this, but it is so, so important. and if you're wondering: how do you get this step-by-step customization process? well, there's a lot of different approaches you can take when it comes to that, but one of the options that i recommend is infinite options, which is a very easy solution where you just install this app and you get a whole bunch of different options that you can customize. there's actually a free way to achieve this if you're a bit adventurous and you want to learn how to code. so this is an example store that i found where they use liquid coding to get all these custom attributes and features in. so if you are experienced with coding, or liquid coding specifically, and you want to save a few dollars every month, then this is a great approach too. i'll probably leave a link on how to achieve that. going back to the store now, you can see it is step-by-step process up the top and really there's nothing distracting you here. it is again just focused on adding to bag. that is it. if you want to read more, there is a waterfall function here where you can see the different details and delivery, returns and whatnot. contrary to popular belief, you don't need a long essay about your product, especially if it's a very simple product like a phone case. there's not all too much to say about it. you don't need to sell it too hard and you know tok about how fancy the materials are and what not. like chances are it's not going to be like. you need to rely on other things like customization, user generate content, marketing off the store. all that good stuff, and really the product page, is to be focused on simply just getting the sale, getting people to add to bag and enjoying that seamless transition from adding to bag to check out and that is it. so moving on to the next option here: nerd wax. this is a great example that i want to show you because we're moving on to a one product store, the one product store.

Top 10 Shopify Apps You SHOULD BE Using In 2022 (E-commerce Tips)

hey, everyone davey here, welcome to our first video of 2022. today we're going to go through my 10 favorite shopify apps. shopify makes it so easy to install apps. it's one of its super powers. apps can increase conversion rate, increase average order value and make you a ton more money. apps need to come with the warnings, though. if you use the wrong apps, it can slow your website down and leave a ton of money off the table. for those that have been following along in our lemon scrub series, you know that we've got our website all set up. now it's time to install apps. if you haven't been following on, that's okay. i'm just going to use the lemon scrub as an example in this video. none of these apps have paid me for this video. there are a couple of affiliate links down below, but i'm going to give you lots of alternatives and outline the pricing so you can make the best choice for your business. let's get into it. the first app that we're going to cover today is perfect if your product is low average order value, so basically under 70 or so. with products like that, shipping costs a lot of money compared to the actual revenue that you can bring in per order. the app is called ship scout. it's always difficult to understand when you launch your product whether you should offer free shipping or charge a little bit. free shipping should be more appealing to customers and therefore increase your conversion rate, so the more people that go to your store will actually end up checking out. a lot of brands will actually just add the cost of shipping onto the price of their product, making their product just a little bit more expensive. to cover that cost, what ship scout does is it allows you to actually split test that concept. what this allows you to do is actually test shipping thresholds. for lemon scrub, for example, if we're selling for 40 and we have a free shipping over 50 offer on the header bar, it would entike people to actually purchase two of the product, drastikally increasing our average order value. naturally, with all split tests, if you're trying to raise prices- which in this case you are- for the people that only wanted to buy one lemon scrub because you're going to charge them shipping, you should expect a conversion rate decrease because less people buy, because there's less value. i've been following along on twitter and there's been some really strange results for this app. not only have people been receiving an aov increase with their orders, but a lot of people are actually reporting that conversion rate also increases, which is completely counterintuitive. one theory behind this is users are just thinking they're getting a better deal with a free shipping offer over the threshold. if you're currently charging free shipping and you've got low margin products where people can buy a couple of them, i definitely recommend trying it out. to find the app, all we need to do is go to the app store right in ship scout and it's just here. there isn't a huge amount of reviews on it yet because i do think it is still early. the reviews are good. we can just add the app. as you can see, it's 49 a month and a seven day free trial. so maybe try to run a significant test within that seven days to hedge your bets. as with installing all new apps, if you are doing a lot of traffic through your store, you may need to vet the app from a speed perspective first. you can have a dummy store and install the app and check the speed in google analytiks. one disclaimer about this app is that you will need to be using the advanced shopify plan, which is 299 dollars a month. so if you are a new brand, then it may not be right for you. one option is that you can upgrade your shopify plan to the 299 option, use the free trial of ship scout at the same time and then just revert your shopify plan back. so the actual cost of using the shopify app is just the difference between the basic and the advanced shopify plan. the next app that i highly recommend that you use this year is called dexter, or neat a b test. both of these apps are incredible at split testing pricing. pricing is one of the most underrated split tests that entrepreneurs just refuse to do. there's a few reasons why they refuse to do this. firstly, they're worried that customers will see both pricing. this is very unlikely. even if you're a huge brand, customers definitely don't pay this much attention to your business. much like ship scout, price changes will affect a few things. they'll affect conversion rate, but they'll also increase the revenue that we can create per visitors. so therefore the profits. i suggest using these apps to split test pricing in intervals that are relative to the product price. for example, if your product is around fifty dollars, split test the pricing by five to ten dollars. if your products five hundred dollars, maybe you wanna split test by fifty dollars. this is great to do early on, but also as your brand adapts over time, especially with the current fears of inflation, what will happen is prices will go up across the board. this is the perfect opportunity for you to raise prices because your suppliers, your freight forwarders and your couriers- they're all raising their prices. so you need to pass those costs on. reasonable price raises shouldn't affect your brand as much as you think. one of the worst things that you can do is just constantly keep absorbing those costs until your business stops being profitable and therefore you actually go out of business. so to find these apps, i'll start with neat a b test. neat a forward slash b, and it should be this first one just here. so it's got 39 reviews. you can see the dexter app is an ad above it, um, which is the other one that i have used. um, that's that one is actually charged out at 3.99 per 100 visitors approximately. so the more people that you use the split test with, they'll actually charge you, which can add up to be quite expensive, but it is a really effective app. i like it. and neat a b testing is around 29 a month, um, and you get the the 14 day trial there as well, so i'm just going to add that up to our store so we can use it later. the other option that you do have with split testing is to use a big, robust tool like google optimize or optimizely. google optimize is free, but it is quite hard to use. you will need to use something like google tag manager to set up events. if you've got a clothing store, google optimize can be a really good way to split test all your pricing at once. you can actually duplicate all your products and create a split test, pushing people to one collection page of one pricing and the other page with the new pricing. these apps that i just mentioned, though, are far simpler, and you can just test single product variants very, very easily. the next app that i recommend is okendo. these guys are doing some really cool stuff. reviews are incredibly important to make your shopify look trustworthy and increase conversion rate. a kendo seems to be a really robust tool that is offering lots of customizable review options, so, for example, if you're a clothing store, you can actually ask people to review things like the fit- is it true to size, or even the softness- is it comfortable? these reviews can then be paired with photos and videos to really make sure that the customer believes the review is real and guide their decision making. a kendo starts at around 29 a month. the alternative that a lot of people use is luke's. however, what seems to be happening with luke's is a lot of dropshippers are actually using the brand, which is decreasing the credibility. there are a lot of review apps out there. make sure that your one isn't slowing down the website speed so we can come into here and go ekendo and you can see the product reviews right here. it's got 424 reviews at 5 stars. people are loving it. the customer service is really, really strong. the alternative they did mention was luke's, which is here. it's obviously far more popular at this stage. definitely hit scale, but a kendo might catch it. luke's is cheaper, at 9.99 a mont.