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What are Facebook Lead Ads & How Do They Work?

Published on: December 15 2022 by Michelle Pescosolido

Facebook Lead Ads are a type of advertising format offered by Facebook that allows businesses to collect valuable information from potential customers through a simple form. These ads can help businesses gather leads and generate new business opportunities. In this article, we will discuss what Facebook Lead Ads are and how they work.

What are Facebook Lead Ads?

Facebook Lead Ads are a type of advertising format that allows businesses to collect information from potential customers through a form. These forms can be customized to gather the specific information that businesses need, such as names, email addresses, phone numbers, and more. Facebook Lead Ads are designed to make it easy for businesses to gather leads from interested individuals who may be interested in their products or services.

How do Facebook Lead Ads work?

Facebook Lead Ads work by allowing businesses to create ads that include a form for potential customers to fill out. These ads can be targeted to specific audiences based on demographics, interests, behaviors, and more. When someone clicks on the ad, the form will pop up, and they can fill out their information directly on Facebook without having to leave the platform.

Once someone submits the form, the business will receive their information, and they can follow up with them to provide more information or to make a sale. Facebook Lead Ads can also be integrated with CRM systems, making it easy for businesses to manage their leads and track their success.

Benefits of Facebook Lead Ads:

- Collect valuable information from potential customers

- Generate new business opportunities

- Easy to use and customizable forms

- Targeted advertising to specific audiences

- Integration with CRM systems for easy lead management

Facebook Lead Ads are an effective way for businesses to collect valuable information from potential customers and generate new business opportunities. By creating customized forms and targeting specific audiences, businesses can make the most out of their advertising budget and see a higher return on investment. With the ability to integrate with CRM systems, managing and tracking leads has never been easier.

In this tutorial, Michelle Pasko explains how to create a Facebook lead ad using the Power Editor. Lead ads are a great way for people to opt-in to an offer by just tapping the submit button on a web form created inside of Facebook.

Steps to Create a Facebook Lead Ad:

1. Download everything into your Power Editor from your ad manager.

2. Create a campaign in the Power Editor and choose Lead Generation as the objective.

3. Create an ad set and name it appropriately.

4. Connect the ad to your fan page and set your budget.

5. Create your audience and choose the placement and bidding.

6. Create the ad and select an image.

7. Choose the appropriate call to action button.

8. Create a lead form and customize it.

9. Provide a URL to a privacy policy and enter the website link for the offer.

10. Upload the changes to Facebook and wait for the ad to get approved.

11. Access the leads generated from your fan page.

By following these steps, you can create your very first Facebook lead ad and start collecting leads. Michelle also provides additional resources and information for those interested in learning more about Facebook marketing.

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