How To Create YouTube Ads Sequence Campaigns: Step-By-Step Tutorial

today I'm going to walk you through how to create YouTube ad sequence campaigns through the Google dashboard. so we're going to tok about what is AD sequencing and why you should use them and when to use them properly for your offer. so YouTube video ad sequencing is, simply put, a different type of format where it allows you to create a series of videos to show people your ads in a specific order. the way that this works is through different settings within the Google ads dashboard, which we're going to dive in in this tutorial that I'm about to show you now. what is the advantage of YouTube ad sequencies? so the advantage of YouTube ad sequencing is that you can have different storyline and different angle shown in in variety of video. If you have a specific brand, let's say that you sell a website builder, right. so let's take Wix, for example. they've done ad sequencing pretty well. in the ad sequencing for Wix, you'll see an example where, where they show the features right and how easy it is to, let's say, build a website and then another feature- basically toks about how one person in partikular was able to build out a website and showing a final result could be a mixture of you know, showing you the progress: acquiring the trial for Wix, you know, signing up and then being able to explain how that resulted into final product, right, so how that person was able to accomplish what they wanted to do with building out their website. so you can do storytelling with ad sequencing is what I'm getting at, and there's different angles. you know you can present a solution from different angles, also emphasize a single theme. there are many examples, but some of the main benefits is that you can connect with your target audience by telling the story. okay, you also have much more control of if you want to show your brand awareness video, for example, uh, to your target audience in a specific order. you know they have to watch video ad one in order for them to actually watch video ad too. so you want to show them, let's say, a presentation, an introduction to your brand, your product, your offer, in video one and then in the second one you want to show them testimonials. but you want to show them specific testimonials. remember, very important, this video ad sequence campaign is not built for conversions, right? so we've tested this out in multiple occasions and we have gotten some conversions, but this is not using the drive conversion subtype, so it's not built for that. it's built really for, you know, product or brand consideration and brand awareness, but the ad recall is quite high, and it is a strategy that, if you have the budget for it, we strongly recommend it. so that way, you can ensure that you're reaching people and you're connecting with these users at a very high level. one of the conditions, though, is that you do need a variety of creative, okay, you can't just rely on one or two to. the ideal thing is that for you to have, you know, multiple creatives completed, right, so you can display them on a on a different scale and, let's say, give them variety, right? so that is one of the recommendations for for this. so we're gonna build a campaign here just to show you how this works and then, from there, give you some recommendations regarding how to use storytelling, you know, within your ad sequencing. so let's dive in to the dashboard here, okay? so we're going to dive right into my screen and we're going to take you from the campaign objective selection to creating this ad sequence campaign example, right? so here you obviously have the different options. this is very familiar to you guys. now, for ad sequencing, you can do one or two options. you can do product and brand consideration or create a campaign without a goal's guidance. in this case, we're going to go with product and brand consideration, okay, so something to mention very quickly before we continue with the video is that here at links digital, we are video advertising experts, and if you have an offer that you feel that you can scale with YouTube ads, or you'd like us to review an audit to see if we can scale it, then feel free to click the link below. we have been responsible for helping multiple entrepreneurs and businesses scale their businesses past six, seven, sometimes even eight figures with YouTube ads. now, if you're also a do-it-yourself type of entrepreneur, would like to learn about YouTube ads more in depth and actually have experts side by side, with weekly student calls, you also have access to, obviously, our module so you can look at all the videos and training material that we have with the templates and and different training docs, then we also have the opportunity for you to join our YouTube ads training program. you can click the link below for either, or if you're looking for agency services, for us to review your account and see if we're a good fit with each other so we can get to know your business or also to get to know you, if you're looking to become one of our, our students, and join our private Facebook YouTube ads group, student group, as well as get access to all the training material. so the links are in the description. click the link below and we'll see you on the inside. now let's get back to the video and we're going to go with the ad sequence. you can see, we have influence consideration. so this is also, you know, another, let's say, format that you can choose, but for the ad sequencing, in order to actually select a series of ads that you want to show in a specific order. that that's what we're going to go for here today. you can see, here you can select the ads to be in: skippable, in-stream, non-skippable Instagram ads, bumper ads, have a combination of these, right? so let's take a look at the next step here. so, um, we're obviously going to rename this, you know, add sequencing, and then here you would do your audience, right. so, depending on what the audience is, we have a specific naming convention at our agency. you can obviously choose your own, all right? so the next thing is the bid strategy. so this is very important here because a lot of people don't know this. but when you you do maximum cost per view, maximum cpv, you are basically being very specific to the ad that you you're selecting in the video. so it's not going to be bidding throughout the entire sequence. so you don't want to select maximum cpv, you want to go with Target CPM, which is the cost per 1000 Impressions. so basically, based on how much you want to bid for people to watch your video a thousand times, you can see here it'll optimized bits to help you show people your entire video ad sequence. so that is very important. so, remember, this is going to be a CPM campaign. you want to do daily, okay, so we're just going to do an example here. networks: okay, here you can only do YouTube videos, okay, because this is just a ad sequence campaign, it's just going to show up on YouTube. so obviously you go through the different demographics so you know whoever your, your target audience is. that's, this is where you, you would select that, that information, as, uh, you've done in other video formats, same thing here. so you just again select your who you're trying to Target from a segment perspective, okay, well, before we go to that sequence, you know, here this is also only available on the ad sequence, right? so here you can limit how often your sequence can show to the same person, right? so you know it says once per seven days, once per 30 days. okay, so here it stays. the person won't see the entire sequence more than once within seven days. and once you step a step more than once, okay, in 30 days is basically the difference. same thing, it's just going to be different. so we want to go with seven days, right? I think 30 days is a little too much. obviously you can mess with the ad scheduling a bit and uh, here we go. so we're going to skip through this third party measurement, the templates, so you can either do a custom sequence template, an automatik sequence- okay, which are? you know, you have to do at least two videos, and these are other templates that also are.

YouTube Marketing - advertising a product on YouTube, helping your channel grow

if you are interested in youtube marketing and advertising your products and services, then watch this video, because we are going to reply to some of the most common questions that people ask. and make sure, of course, if you like this type of content, subscribe to the channel, turn on the notifications, comment if you have any questions. of course, we'll get back to you personally and if you want to take it further, click the link in the description to find out more on how we can help you. so let's start. first question: can you advertise a product on youtube? yes, absolutely definitely advertise products on youtube. um, just as a little story, we've got a potential new client that we're toking to, which is a, a uk wide furniture company. they've got lots of products. we're toking to a global brand that's got lots of products. youtube's brilliant for it. a couple of reasons why, um, you can tell a story around the product, you can educate around the product, you can entertain around the product, you can show how it's used and, unlike a normal 30 second tv commercial that you pay a heap of cash for, you don't know if people are really watching and you might pay a- you know a cent to get to uh, past people, past 30 seconds and, as simon says, the taxi meter's not running. it could be 10 minutes long so you can really show products in use. you can show the product how it works, the benefits of the product and the the emotional side of the product. so, saying it's a barbecue, you can show the bbq works, but you can actually show somebody making burgers and enjoying the product. so, yeah, it's fantastik for product advertising. it's really really good. all right, then we have. how many views? do you need to put ads on your youtube videos? um, more than one, no, but uh, are you? if you're toking about monetizing your channel, you need to have a thousand subscribers and four, four thousand watchtowers and then ads will start showing in your channel. in terms of, um running ads yourself, you can run ads from very, very small budgets and you can have ads up, you know, within an hour of creating one. yeah, so how do i advertise a product on youtube? and i can probably start with this one. uh, answering like you have two ways. you have the organic way, where you rank your videos to the top of the searches. so when people find, for certain keywords, solutions to their problems, your video is up there and you need to make sure you are in the top five, otherwise people don't watch videos after the fifth position, and then you've got, of course, if you want to go faster- because the organic way is great but it takes time- if you want to go faster, of course there is the paid way, and probably simon is going to tok more about this, yeah, so look, you can put an ad up, um, specify an audience. uh, i think there there is a formula. you know you do need to quickly grabs people's attention within that first three to six seconds. then educate them, pull them in, offer them the opportunity to click through. you know, tell them: come through, find more, find out more, learn more, watch, watch a further video about the product, um, but one of the misconceptions is that an ad can only be sort of 30 seconds, a minute long. an ad on youtube can be 10 minutes, 20 minutes long, and i'm not saying that's necessarily right, it would depend on the partikular product. but you, you've got the opportunity, past 30 seconds, to go on for pretty much as long as you like and as long as you can hold people's attention. and if you can hold people's attention, you've got a massive advantage. so if you can get your products there and educate people, basically warm them up to the point where, right now, you know the chances are, they saw the ad as a cold audience and now i'm busy watching it and i'm i want it. right now i've i understand the product right, i'm going to buy. so, yes, that's you know, that's the opportunity. yeah, all right. then a great question actually: what are the different types of ads on youtube? so ads, twice the ones that succeed most at the moment. uh, we tend to use bumpers. so the bumper that comes up in front of somebody's content that people can't skip, that you will pay for, um once you've got in stream. so when somebody's sat watching something, there's the ads that interrupt you while you're you're busy watching a partikular topic. well, that's where there's a massive opportunity, because we use something called a pattern interrupt and some. if somebody's watching um, you know, let's say it's a- and i've mentioned it before- barbecues, you know they're on, they're on youtube researching the barbecues that they want to buy, and then up pops your ad for the, the best type of barbecue, and it fits their demographic. suddenly they're not watching an ad. you know they're continuing to watch a topic, so then you can make it not feel like an ad, and i think that's quite a lot of how um youtube advertising will develop over the over the years. over the next year to 18 months, there will be a lot more of pattern, interrupt and topic, um, topic field content, but other other types of ads- discovery ads- so they sit when somebody searched for a partikular topic. your ad will sit there on the right hand side in the suggested videos and somebody can just click it and often that doesn't feel like an ad either, because it's just sat there. they think it's. it's got the little ad badge next to it. but you know, when we've all searched we're just lazy. we just click the top. you know we'll click, click the top piece of content and that can be an ad as well. so discovery is great for brand awareness. it doesn't allow you the same opportunities in terms of uh calls to action because it doesn't give you the click through that in stream would. but those would be the main forms of ads we would use. absolutely so, guys, if you like this content so far, of course, like this video, subscribe to the channel and if you've got questions so far, make sure you type them below because we will reply personally to you. all, right, so what audience should i use to advertise my products on youtube? i'll throw something in first here. it goes back to something vince said before. i've said. my entire career i was taught by people who were way better than me back in the days: understand your customers first. you've got to truly understand who your customers are. some people call it an avatar, whatever you know. you need to really think about who's going to be interested in your product or your service- uh, in this case, a product. you can't really build your audience out until you understand what they're like, what their lives are like, what their interests are, what they've been searching for, all those kind of things. um, but once you start to understand what they're like, you then can start to build the audience out. so i'll hand over to simon now for him to elaborate a little bit more. yeah, so if you were running normal ppc campaigns, you'd be, uh, keyword driven or key phrase driven, um, and somebody searched for something, and then your ad pops up and they click it and they make a choice at that point and that might cost you 50p a pound, 2 pound, 10 pound. i've seen ppc ads costing 20- 30 pounds a click. so with youtube partikularly, the best strategy is to overlay what somebody's searching for- the sites that they've been on- and create in-market audiences. so if somebody's in the market for a product- so let's say i've been uh searching for golf clubs and i've been on uh sports direct, i've been on american golf, i've been on a few different websites to do with golf- it's very, it's very easy then to target the people that are in the market for a partikular product- and obviously we don't always purchase there and then we spend time researching. but if, for example, american golf, while running traditional ppc ads and driving people to their website for a tailor-made driver, that person is clicking that ad, american golf is spending the two, three, four pound a click to get the person to the website. but with youtube i can target the people that have been on the partikular product if i want. so i can then say: well, for one p.

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AXED: YouTube Ads Targeting Options Removed in 2023

So have you heard the news that Google ads is removing yet another feature, and it's a pretty big one. It's to YouTube ad campaigns and, according to this artikle here, which I'll show you in a second, Google ads is removing the Content Targeting for YouTube ad campaigns for 2023.. So Content Targeting, as it says here, is part of the targeting that you can use for YouTube ad campaigns, and that is Keywords, Topics and Placements. So these are basically all the granular targeting that you can do with YouTube ads, And if we look down here, it's basically saying: "with the current targeting, advertisers could match ads to channels and videos to deliver more customized messages to audiences. This change will effectively put an end to the hyper targeting that made YouTube so appealing for ad dollars". I'm going to tell you why that's not strictly true. Before that, I'm going to show you why it's a big issue and why you might want to use granular targeting. So there is a little bit of a panic because a lot of people were using this, as the artikle says there, that they were using it for targeted, customized messaging to get high ROI, do lots of testing on a small scale and just really make their message very relevant to the audience they were reaching, So you could reach a really high intent audience very easily and at low cost. As the founder of Adzoola, I had quite a few people contact me saying: oh, this is removing targeting from YouTube campaigns. where do we stand? how do we use Adzoola? Adzoola is a piece of software that you can use to help with your targeting, to do research around keywords, placements, channels, And how do we use those results? now? because if we think about YouTube videos and YouTube channels, these are pretty targeted methods of reaching your target audience. and also the keyword targeting was very successful for a lot of advertisers, So that going away is a real problem. And even the topic targeting is going away and that's generally considered quite broad or a much broader than keyword targeting. And again, topic targeting was very successful for a lot of people. so with these three targeting methods you could really reach a very, very high intent audience with placement targeting and somewhat with Channel targeting. with keyword targeting you could reach a much higher volume than with generally with video targeting and channel targeting, um, but still achieve a really good ROI on your targeting if you've got your offer and your video set up correctly. And then with topic targeting again you could widen the audience even further and still you could get good performance from that, if you choose or if you tested the right audiences and you, you had everything dialed in. But I do actually think that this change makes sense. I would always recommend advertisers that came to me or clients that I was working on behalf of to set up placement targeting in a manual CPV campaign, because I found that when I set up an automated campaign, automated bidding campaign, that the results were a little hit and miss because we were relying on those, those algorithms, to make sense of the, the targeting that we were feeding them, and if it was quite narrow then it would have a difficult job to optimize, and so I found that the manual campaigns actually performed really well. I had fewer problems with getting Impressions, which was always an issue, specifically with placement targeting and sometimes with keyword targeting as well. So this change actually makes sense. but how can we do, how can we still do, these methods of targeting, this, partikularly the placement targeting, which is really, really effective if you want to test your messaging and to really reach your target audience at the right time with the right message? Let's go back to the artikle and just quickly remind ourselves of what it said. it says: "with the current targeting, advertisers could match ads to channels or videos to deliver more customized messages to audiences. This change will effectively put an end to the hyper targeting that made YouTube so appealing for ad dollars". So with that impression, you'd think that it wasn't now possible, or at least in 2023, when it says this change is taking effect, isn't possible, and this is the opinion that a lot of people had when they're coming to me asking questions in live chat on Adzoola or even contacting me. I had a colleague contact me and ask me what, what the position now is, since it's been removed. so it's not essentially being removed, it's just being removed from one sub type of campaign. If we look here, it says Conversion Campaigns. Now these are the automated bidding campaigns. so it's what I was toking about before about manual versus automated bidding campaigns. So if we go down here, the actual statement from Google is: "will no longer offer contextual targeting to video action campaigns". so it says: "contextual targeting can unintentionally restrict reach and performance for most video action campaign advertisers". I agree with this. you know, if you're going to put an algorithm in charge of your- your campaign, you don't want to restrict it so much that it can't do its job, and that's what I saw advertisers trying to do in the past. and so it says: "we've found, when removing keyword and topic targeting, advertisers saw performance benefits". But here's the key part. it says: "it will remain available for other campaign types on YouTube ads". This is the key point: it will remain available for other campaign types on YouTube ads. So, currently at least, it's not going away. it is going to remain. it's just in a different type of campaign. So I'll show you now how to set up that type of campaign. if you want to continue using these methods, What you need to do is when you choose your objective- this is basically setting out your stall for where your campaign is going. Now, obviously, you'd probably choose one of the top two here- sales or leads. but if you do that, you are then setting the motion in place for the subtype. so if I just show you an example, You can see here: if I select sales, you only get this kind of option down below, and then, when you click continue, then you get the options for the type of campaign and when you click Video campaign- this is the key part- where you're limited to just one sub type, one campaign subtype. This is what you need. to click "create a campaign without a goal's guidance", obviously. then you select "Video" campaign and now you can see that pre-selected- here is Custom Video Campaign. that's what you need. If we were to select Drive Conversions, then we would be going down the automated route again. So if we click "custom video campaign" or leave it selected, then click continue. now you'll be able to set up a placements, keywords or topics campaign. but we do want to make a couple of changes here. Firstly, we want to be able to uncheck the video partners. If you have this checked, you could potentially show on the Google Display Network, which is not going to take into account your placement targeting. so if you use placement targeting in this type of campaign, you don't want video Partners on the Display Network selected. You could take the view, with topic targeting, for example, that you might want this on. so that's up to you. I would suggest starting with this off and then adding it in later if you feel like you want to, but definitely not if you're using placement targeting. The main thing to note here is that you're bidding by CPV (cost per view). one of the benefits of this is that the fact that you're not going to pay for a view until someone reaches 30 seconds or longer on your video ad, unless your video ad is shorter. This is a really good benefit of using this type of campaign, not to mention, of course, the extra and additional granu.

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Learn the BEST way to run a Real Estate Ad for YouTube!

[Applause]. [Music]. we pull up some slides. we're doing a kind of a combo today. let me get this rolling real quick, so i'll try to. i'll try to bring as much energy as i can. i've already done two uh tours of business video school webinars today, so i feel like i'm gonna run on fumes a little bit, uh, but you know all good, we'll keep it rolling. so here's what we're doing today. um, i've been kind of experimenting with youtube ads over the past few weeks, um, and gotten some kind of cool results. you know some things that that i was excited about. now let me qualify it. i got the results for business video school. so this wasn't necessarily real estate ads you're running, but i figured you know this is becoming something that is a much larger opportunity and i want to start sharing a real estate agent. so today is going to be kind of an overview. i want to show you what's possible. i i really want to show you especially some of the targeting you can do on youtube for real estate. um, it's really exciting if you were accustomed to doing some of the cool targeting that facebook had like about two years ago before they got kind of cracked down by the fair housing, uh situation. so that's what's cool about youtube ads, um, but here's the trade-off right. youtube is a big opportunity right now. there's not a lot of real estate agents that are doing a good job on either side, either the free, organic version or the paid ad distribution part, which is what we're going to be toking about today- and so there's not much noise. it's a great chance to kind of get out there, establish yourself. youtube is, you know, sometimes it's the number one traffic site in the world behind google. so it is huge. it is very comparable to facebook, if not bigger in some ways. but there is a catch, and the catch is you need to make videos, okay, so that's the big thing about youtube and that's a big reason a lot of agents aren't doing it. if you look at sort of the lead gen strategy that emerged on facebook over the past maybe five or six years, um, which i think is being overdone at this point, i think there's too many agents kind of competing for that same attention. um, that was possible because it didn't require any video, right? you could just run sort of a picture based ad. you could run a, you know, just drive people to your website and you could get leads super affordably. well, that's gotten really crowded because obviously it wasn't that hard to implement. you can sort of copy what other agents are doing. youtube is is sort of a blue ocean still at this point. so if you're willing to get on camera, if you're willing to make videos, you can run youtube ads. you can target people who are actively looking for houses right now and you can start to attract those people into your business right. so, uh, as i was doing this, you know, for our business, i started to kind of research things from the real estate side and i thought you know what this is really cool. we should definitely start toking about it and sharing it with agents. and since we're business video school and i would assume most people who come to our webinars are interested in making video or already making video, i figured we'd be toking to the right audience here today. okay, so let's get started. um, first thing i want to do is let's tok a little bit about about youtube kind of. you know the ten thousand foot views, so to speak. um, really understand what's going on here. so it's the second largest search engine on the planet, behind google, and guess what, when you search google, a lot of times they're going to show youtube videos as some of the search results. in fact, a lot of times they will show the youtube videos before any other organic search results. so if you are competing with somebody who's spending tons and tons of time and money to to rank really highly on google and you're willing to go out and make videos and put them on youtube about the same topics, you can actually sometimes show up ahead of your competitors who just aren't simply making videos yet. okay, so not only is it the second largest search engine in the world on its own- but it's uh- but the content on youtube is also showing up on google. i assume most people know this, but obviously google owns youtube, which is why they pull results from youtube. okay, um, youtube itself is massive. they have over two billion monthly users worldwide, so they're very similar in size to facebook, the big difference being that youtube is all video right, so it's not quite a social platform in the same way that a facebook or twitter or instagram might be, but there are still a lot of social aspects to youtube and, especially if you get really active in the comments and really encourage engagement, you can have a lot of the same kind of conversations that you would have on a more traditional social platform, right? um? it's the second most preferred platform for watching tv. it's got 70 percent- uh, 70- of what is watched is due to the recommended algorithm, so that actually is is kind of a big opportunity for you, at least from an organic standpoint. we're not toking about that much today, but a lot of what ends up getting seen on youtube is recommended to people, right? so even if you don't have a big following, you can get on there and start to build one um and then some of the you know. basically, the research suggests that the best time to post is weekdays, between two and four pm on youtube. i'm going to tell you, i don't think when you post as nearly as important as sometimes it is on other platforms, because, again, it is search based- people are going to be finding this based on things like what you put in the description, what the video is actually about. one of the key factors on youtube you want to keep in mind is the watch time, right? so if someone does get to your video, are they stiking around and watching the whole thing? that is going to be a big determination for whether or not, more people are going to end up seeing your contact organically right, 73 of american adults use youtube. i think that number right there alone should get you very excited. that is the largest large majority of adults across the country are using youtube. um, another thing i'll say about youtube that i think is is working to your advantage right now is: it doesn't. it doesn't come like. youtube does a lot of the same things facebook and the other platforms do, but it doesn't seem to be getting the same degree of flack in terms of like the tracking and things like that right. so, um, i do think you're also getting a little bit of a better, you know, image when you're working with youtube versus facebook has just been taken years of. it seems like one scandal after another and sort of one controversy after another, the latest being the whole social dilemma, you know, uh, documentary and people. kind of the backlash comes with that. you're not necessarily dealing with that with youtube. that doesn't mean you're not doing some of the same stuff, but just want to mention that real quick. and then, if you look at the age breakdown, this is, uh, this is really kind of a beautiful age breakdown. there's a lot of people in the age ranges that you're probably looking for, right? so we tok about things like tiktok. sometimes we tok about instagram. we see a much younger audience. youtube you do have those people. this is one thing about youtube i'm really impressed by is like they have everybody, right. i mean, if you look at a lot of times when you get a platform that has a, the older people starting to join, the younger people tend to flee. well, that's really not happening with youtube. everybody's there, and i do think that's because it is not quite the same kind of social platform, right like you can still feel sort of separated from your parents if you're a younger person on youtube, because it's not based on social spheres, it's based on just you watching what you want. it's more of a content engine, and so because of that, google's really been able to attract- you know, pretty much the entire united states population in a nice distribution.

MDP 030 | Google Ads: 5 Things you need to know

[Music] coming up on the modern either podcast. David and I are toking Google ads. Gary Vaynerchuk in Wine Library TV, men in black- and how many cups for coffee should you drink in one day? all that and more on this week's episode of the modern dealer podcast. welcome in to episode zero, three, zero, the modern dealer podcast. my name is David farmer, with entike and with me, as always, is David Burton Cheney. how you doing, David? good man, it's just like wow, Burt, episode zero, three, zero. so you think about this. this is thirty weeks in a row, thirty, thirty weeks. so you know, content creation is a marathon, it's not a sprint man. yeah, I'm just doing this show is just constantly putting content out there, week after week after week. you do, you do an amazing job, as I've always told you, on creating, help create in the show and editing and building it out, but it's all shot in one, one take. we don't, you know, we know everything. no, no, real editing exactly. we go back with like, and she'll blooper a lovely night. I knocked down the Jenga a couple weeks ago and I was like I was just clumsy, a [ __ ] that day and I just couldn't get my bearings and yeah, but I'm good man, are you? I'm good, I'm good. I'm actually getting over a little bit of. I don't know if it is a cold or if it's just allergies. I don't know if you can hear it in my voice today, but I can feel it. you know, a throat is a little bit thick. we've had a lot of crazy pollen down here. it's like super hot. last week, today was like thirty it was. this morning it's gonna be freezing. e54, I mean a high of 54 today we would. yeah, unlike Florida. yeah, there for us, man, we're used to 74, I mean in the wintertime. yeah, it's not like Minnesota right now, where it's negative 30 or negative 20 and super cold up there right now. so we can't complain too much at 30, although we could, but anyways, yes. so, yeah, not doing too bad other than that, hopefully I'll be able to get over this, whatever this is. and you know, just kind of, keep on carrying on, keep on trucking right. yep, absolutely. you know, one of the things you just mentioned about creating the content that goes into any type of marketing. you know, this is really an experiment for us. the modern do their podcast now. we've been doing it for 30 weeks. continue to put content out there and it's it's a hard thing, it's not easy, but you know it's so enjoyable to be able to go through the process of thinking about how to make this better. we had a conversation before the the before flipping on the, flipping on the cameras this morning to try to make sure that we're really paying attention to putting something out there that people want to listen to. so one of the things I would love is for our audience out there- that's that's watching the modern. your podcast doesn't leave some comments- good, bad and different. you know engage us in conversation. you know answer questions like: do you like watching the modern? do your podcasts? what do you like about it? what do you, what don't you like about it? if there's any topics that you would like us to discuss, please let us know. we're always searching for additional things to tok about new content and good, good topics and things of that nature. but you know it's funny is that you know, in creating the podcast and just looking back 30 episodes and we did the year and recap with you know a couple of weeks ago, and you know, just episode one was like okay, we're doing a podcast and we're very robotik. yeah, we were above like [ __ ]. we don't want to do back. this is brand new for us and yeah, but now, the more you do it through repetition, the more we get comfortable, the more it's like chill, a little more laid-back, and it's like, hey, you know, let us know, like David said in the comments, what do you want us to cover? I mean, what's, what is your pain point at your dealership? that's, you know something that's flowing really well. you know you might have a, something strong you want to share with us. like, hey, I'm, I'm using this Google tip. you know analytik tip that we got from just last week. you know that's kicking ass and taking names. or, you know, I'm falling on my face with these Facebook events. you know we just suck out them. we hired such-and-such to do it. and you know some fly-by-night vendor and you're pissed off. I mean, let us know, let us, yeah, you know, tok to us man, let us know what's what's bothering you. we want to help out, we want to help, you know, give you a deep dive, because you know we set in your- we've set in your position before. we've been sales managers, salespeople, general sales managers, general managers. we've finance managers. we've been in these position on the store, so we understand what it's like to operate the store now from like a vendor you know point of view, not a 10,000 foot ivory tower. we're gonna tell you, you know this is what you should do, but it's like, hey, let us make some suggestions. fine, our experience- and between David and I got [ __ ] 50 years experience in a business and it's it's just a different point of view to maybe we've ran into a situation that you are just experiencing right now. maybe it's something that we've had an experience with, for example, with Google Ads. so that's gonna that's what our main topic today is going to be- is gonna be five things that you need to be aware of in Google Ads. we're not gonna do a huge deep dive and tell you everything that you need to be doing in Google Ads, but here's five things that you should be considering and, by perspective of how I want to be able to deliver this content is: we know that you are busy doing what you're doing. you're managing people, you're hiring people, you're training people, you're making sure that the inventory is right. you making sure that you had the right amount of customers coming into the dealership. you don't need to be an expert in Google Ads, but it's. it is this modern? either podcast can give you a platform to say, hey, I'm gonna take a few minutes out, I'm gonna learn a few things, I'm gonna tok to you know my provider, yeah, for Google Ads, and kind of test them to make sure that we're getting are getting the right value out. so I think I think that I think it's gonna be a good main topic. but before we get into that, what are we drinkin to David? so I went back to an old- it's like going back to an old girlfriend, you know it's going back to an old, Old Faithful, the old cow coffee, because tiknically, it's right around the corner from my house, literally on the same block. I have cow coffee. several locations in Tampa Bay near you. they now they got really good coffee and it's good atmosphere there and wife brought him home this to me and she said: a coffee for your trip. but next week I'm gonna double down on the. what was that coffee? I was toking about bulletproof coffee. man, I'm going, I'm gonna go double down on bullet path coffee next week because I think is that the name of the place or the name: coffee, black crow, coffee, black tea, the. you know the debris would be bulletproof. because that's we in early episodes they add butter to it or some kind of fat that's supposed to give you a little more brain power. I don't know, we'll see how. how it's, you know, working- maybe not so good for me, sometimes maybe pretty good, I don't know. something quick and why. next week bulletproof? because it's gonna be on Monday. okay, so we have to shoot Monday because the following, you know: Tuesday I'm flying to Nashville for big ol clickfunnels, funnel hacking 2020, which we're gonna have a do a whole episode. watch next week's episode to check out funnel hacking 2020- we're gonna be taking a deep dive- and to click funnels and what that entire thing is all about and how it can benefit your dealership right away. the cool stuff. I'm excited to hear it. I really don't know a lot about click funnels. I know it's something that you are an advocate of. this is a big event that you go to. you got a little stiker right there. funnel hacker. Neal, I don't hacker, yeah, I mean conceptually I know exactly what it is, but from a from an infrastructure standpoint or a tiknology standpoint, I'm anxiou.

3 Facebook Ads Mistakes That Are Killing Your Results In 2021

hey guys, how's it going? brad riley here and welcome to another video, and in this one today, i'm going to be going through the three costly mistakes that you have to avoid if you're a media buyer or facebook advertiser. if i can help you, just, i highly recommend you watch at the end because, seriously, i've been running ads and well, me and my team have been running ads now for four years and we've spent, generated millions and millions of pounds in profit for our clients and, along the way, we've learned a thing or two. so, rather than going out into the field making these issues and mistakes yourself and learning the hard way, just watch to the end. i guarantee it will help make you a better advertiser and save you some money. okay, so, first of the three things, really common issue, common mistake, hasn't always been this way. this is what i'm toking about, about, from the experience of being in ad accounts daily and having a team of media buyers and and dozens and dozens of clients that we're working on at any given time, is that i know what's working in the moment, and one thing that's really, really working at the moment is broad. it is staying abroad. i mean broad in terms of bigger, larger audience sizes. i mean broad in terms of, you know, actually auto placements as instead of manual placements and all the above, really now look, this is often contrary to to belief you know a lot of people think. go as specific as possible. you know that's. one of the benefits of facebook is that you can narrow down. you know you can. you can find an audience, say 100 000 people, if you wanted to. you could narrow that down even further to get a really specific group of people who know- you know for a fact- would love to buy your products or your entire products, whilst they used to work really well and can still work and absolutely still worth testing. one thing i've notiked is, especially as you get to scale and you're spending lots of money, especially on the top funnel campaigns for your clients, is that as you're spending more and more money, you know facebook is doing a really good job of learning and optimizing itself. so by giving it the freedom to say, look, i'm going to give you an auto placement and i'm going to give you, where possible, broader audiences to play with, facebook's going to learn and optimize for you and we've often notiked lately way better returns keeping things on auto placements rather than manual, and going broader with our audiences rather than smaller. now, what's crazy about this, though, is that, when it comes to to facebook, when it comes to things like auto placements, i'm not saying to you, don't test it. you know, we have tested this time and time again, and, like nine times out of ten, we're notiking auto placements works better. for example, the way we used to do it is we just go manual placements everything, chuck it on feeds and then, if we wanted to, maybe test, some stories would throw that in afterwards. we're actually working backwards now. we're going auto placements, we're going broad and then, slowly, what we're doing is stripping back. you know, maybe we might turn off instant artikle, maybe we might turn off right column, but we're working backwards, after looking at charts and things like that, to see what's working, and we're notiking way better returns from this. like, just to give you an example, we have a client. in the last 12 months, we've turned about 100k into about 1.1 million pound for them in the last 12 months, since last september, and safe to say, they're extremely, extremely happy. when we, you know, a few months ago, we went in and we thought: right, let's go in here, everything's on auto placements. let's try drag back into manual placements. you know, let's try putting it purely on feeds, having a separate campaign from stories and going like that and seeing how it works. honestly, our- like our- return on ad spend was cut in half. don't ask me how. don't ask me why. we're looking at the charts. it's saying feeds is performing way better facebook feeds is outperforming instagram and everything. so we took all that off, we dragged it off, tried to cut some fat and guess what return on ads been cut in half. so literally the moment we replaced that back to auto placement, our os doubled back to exactly where it was before. you know, across a lot of our topic top of funnel campaigns we get anywhere from 10, 15, 20 x return on some of these audiences and some way way higher, and all of them aren't auto placements. this may change in the future, but facebook is very good at learning itself. so all the placements we've notiked has worked well, and same with audiences. i'm not saying don't throw in some specific audiences. absolutely do that. test a bunch of different ad sets and audiences. but try throwing in a complete broad audience country. maybe keep age range broads, throw it in there. see what happens. we've notiked on a lot of clients, completely broad audiences- you know, maybe just an engaged shoppers audience with no other interests- work. well, test it, try it, experiment it. if you don't make the mistake of going real specific or narrowing yourself to that, you know that's a mistake that you can make and a lot of advertisers are currently making in a minute. so just try go a bit broader with placements. try go a bit broader with audiences. see what happens, test it won't work on every client. we've notiked a trend that it has been just something to say and a mistake for you to potentially avoid. number two: in the latest video, of the most recent videos i posted, i spoke about the campaign structure, post-purchase model: funnel, bottom, funnel, top of funnel. another mistake that i see media buyers make all of the time- agencies make all of the time- is they're not plugging all of their holes. what do i mean by that? okay, if you, a lot of companies come in, they'll just run top of funnel and they'll just run bottom the funnel and even when they do that, it's not optimized. you've not plugged every single hole possible. so what i recommend you do make sure you're not making the mistake of not having a middle of funnel campaign social engages, chuck it on there. even if they've got a small social media following small engagement, you know, throw it on there on a dollar a day, test it. because what you'll often find is, yes, it won't. it's never going to be the one that brings in the highest conversion value, the highest amount of revenue. but you know, if you've got a campaign on a dollar a day, that's on a 10x return, that will positively impact your overall ad account return on ad spend when you're reporting that back to your clients at the end of the month. it's simple. but again, plug all of these holes. try, where possible, to not let any of these continually leak. okay, with your bumper funnel, make sure you're fully testing. don't just go in there, throw, add to cart 30 days excluding purchase and just say, oh yeah, every targeted doesn't work, cool. yeah, it does work. it's on a 5x return, cool, if 30 days is working, why don't you create a separate audience which is 45 days excluding the 30? test, see if that brings in any profitable sales. if it does, you can then expand that 30 day audience to 45.. just try and plug every hole. try and get every single dollar back on on conversion volume and return that you can possibly get on these retargeting campaigns, on these middle of funnel. same with post purchase. if you're working with a company that has a lot of opportunity for repeat business and you don't have a post-purchase campaign in, even on a dollar two, five, ten dollars a day, you're making a mistake. don't do this. this is one of the best ways, even if your type of funnel campaign is, you know, maybe not anything crazy, maybe you're at one point five, two, two and a half, but you're not getting anything spectacular like a five, ten actual turn overall. if your bottom of funnel, your middle of funnel, your post purchase, is a higher return, it will bring the whole ad account uh conversion up, the whole revenue that you're generating for your client up, your whole return on ad spend up, and that could