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What is a Facebook Pixel?

Published on: December 17 2022 by BitBranding

Have you ever wondered how Facebook knows which ads to show you? The answer lies in a tiny but powerful tool called the Facebook Pixel.

What is a Facebook Pixel?

A Facebook Pixel is a piece of code that you add to your website. It tracks the actions of your website visitors and sends that data back to Facebook.

Why is it important?

The Facebook Pixel allows you to:

1. Track conversions: With the Facebook Pixel, you can see which ads are leading to conversions on your website. This helps you to optimize your ads and increase your ROI.

2. Retarget visitors: You can use the data collected by the Facebook Pixel to retarget visitors who have left your website without making a purchase. This can be done through Facebook ads, which will show up in their news feed.

3. Build custom audiences: The Facebook Pixel allows you to create custom audiences based on the actions visitors have taken on your website. This can help you to create more targeted ads.

How does it work?

When a visitor lands on your website, the Facebook Pixel code tracks their actions, such as page views, purchases, and form submissions. This data is sent back to Facebook, where it can be used to optimize your ads and target your audience more effectively.

The Facebook Pixel is a powerful tool that can help you to get more out of your Facebook ads. By tracking the actions of your website visitors, you can optimize your ads and increase your ROI. So if you're not already using the Facebook Pixel, it's time to start!

- Welcome to another episode of Tip For Tip where business owners ask marketing questions in exchange for tips in their industry

- Gabe from DFW Storm Solutions joins us to talk about pixels in Facebook advertising

What are pixels and why are they important?

- Pixels are small pieces of code inserted into a website that gather information from web visitors

- They track website activity and help businesses understand where people are going and how to remarket to them

- Pixels can be placed on websites, landing pages, and videos

- Marketers love pixels because they allow us to create audiences based on website visitors

How to set up pixels:

- BitBranding has a tutorial on how to install pixels on different platforms like WordPress, Webflow, Square Space, and Shopify

- It's important to have a pixel on your website to track historical data and retarget visitors

- Even if you never run ads, at least install a pixel to track data

Tip for identifying a vehicle with 100% accuracy:

- Use the VIN number to determine the year of a vehicle

- Count eight characters back from the end of the VIN to find the year

- In 2010, they switched to using letters instead of numbers

Question of the day:

- Do you have the Facebook pixel installed on your website?

- Thanks to Gabe from DFW Storm Solutions for joining us and sharing his knowledge about pixels

- If you have a cool location or business, visit bitbranding.co/tipfortip to get on the show and get free marketing advice.

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