What Is An Amazon FBA Sales Rank - (Sales Rank EXPLAINED) | FULL BREAKDOWN
Published on: November 30 2022 by Carter Maxwell
What Is An Amazon FBA Sales Rank - (Sales Rank EXPLAINED) | FULL BREAKDOWN
What Is An Amazon FBA Sales Rank - (Sales Rank EXPLAINED) | FULL BREAKDOWN
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00:00:00 | 00:00:03 | what's up everyone Carter Maxwell here |
00:00:02 | 00:00:07 | and in this video I'll be going over |
00:00:03 | 00:00:09 | what exactly in Amazon sales rank is and |
00:00:07 | 00:00:12 | why you must understand how to use this |
00:00:09 | 00:00:14 | when building your Amazon business as an |
00:00:12 | 00:00:17 | Amazon seller you have to understand |
00:00:14 | 00:00:19 | what an Amazon sales rank is if you |
00:00:17 | 00:00:21 | don't fully understand the concept of |
00:00:19 | 00:00:23 | what a sells rank is and why you must |
00:00:21 | 00:00:25 | understand what it is when building your |
00:00:23 | 00:00:27 | Amazon business you're really really |
00:00:25 | 00:00:29 | gonna struggle so luckily in this video |
00:00:27 | 00:00:31 | I'll actually break down what exactly in |
00:00:29 | 00:00:33 | Amazon sales rank is and how you should |
00:00:31 | 00:00:35 | use it to your advantage to make more |
00:00:33 | 00:00:38 | sales and more money selling your own |
00:00:35 | 00:00:41 | products on Amazon so an Amazon sales |
00:00:38 | 00:00:43 | rank is basically a number that Amazon |
00:00:41 | 00:00:45 | provides for each product listing on |
00:00:43 | 00:00:48 | Amazon that helps you determine how well |
00:00:45 | 00:00:51 | and how often that product is selling |
00:00:48 | 00:00:52 | within that category on Amazon now let's |
00:00:51 | 00:00:55 | go ahead and I'll show you an example so |
00:00:52 | 00:00:58 | if you scroll down it's usually right |
00:00:55 | 00:01:02 | under there the product information page |
00:00:58 | 00:01:04 | right here and as you can see the sales |
00:01:02 | 00:01:07 | rank for this product is number one in |
00:01:04 | 00:01:08 | the toys and games category now if I was |
00:01:07 | 00:01:10 | to pull down the jungle Scout Chrome |
00:01:08 | 00:01:11 | extension for this this product would |
00:01:10 | 00:01:14 | probably be doing a couple million |
00:01:11 | 00:01:15 | dollars a month now for instance if you |
00:01:14 | 00:01:21 | were to just go and search up like a |
00:01:15 | 00:01:23 | random book why let's just see I mean so |
00:01:21 | 00:01:24 | the the sales ranks are gonna change |
00:01:23 | 00:01:26 | depending on what category that they're |
00:01:24 | 00:01:28 | in and how popular and how often that |
00:01:26 | 00:01:32 | product is selling so let's just look up |
00:01:28 | 00:01:34 | a book about president book now |
00:01:32 | 00:01:37 | obviously this probably isn't a |
00:01:34 | 00:01:38 | top-selling book or anything so let's go |
00:01:37 | 00:01:41 | ahead and let's just click this right |
00:01:38 | 00:01:44 | here smart about presidents now the |
00:01:41 | 00:01:48 | sales ring for this is gonna be a little |
00:01:44 | 00:01:50 | bit higher 17,000 17,000 books it's do a |
00:01:48 | 00:01:52 | really really good sales rank now sales |
00:01:50 | 00:01:54 | rank it kind of determines just how one |
00:01:52 | 00:01:57 | health nut product is selling now |
00:01:54 | 00:01:59 | obviously a book that's ranked 17,000 is |
00:01:57 | 00:02:00 | gonna sell pretty quickly now when I |
00:01:59 | 00:02:03 | used to sell books and that recommended |
00:02:00 | 00:02:05 | people still stay under a 1 million |
00:02:03 | 00:02:07 | sales rank so I mean if a book was a |
00:02:05 | 00:02:10 | 500,000 sales rank I would still go |
00:02:07 | 00:02:13 | after it but if a toy was a 500,000 |
00:02:10 | 00:02:13 | sales rank I would not go for because it |
00:02:13 | 00:02:16 | would just it's just |
00:02:13 | 00:02:17 | gonna sell enough like throughout the |
00:02:16 | 00:02:19 | month throughout the year for me to |
00:02:17 | 00:02:22 | really be interested to invest you know |
00:02:19 | 00:02:24 | my time my money into trying to purchase |
00:02:22 | 00:02:26 | that product with the intention of |
00:02:24 | 00:02:29 | reselling it somewhat quickly back on |
00:02:26 | 00:02:30 | Amazon like I mentioned earlier there |
00:02:29 | 00:02:33 | are different sales rank for each |
00:02:30 | 00:02:35 | product within each category on Amazon |
00:02:33 | 00:02:36 | as you can see there are a ton of |
00:02:35 | 00:02:39 | different categories from arts and |
00:02:36 | 00:02:42 | crafts to baby to electronics home and |
00:02:39 | 00:02:44 | kitchen pet supplies and so within each |
00:02:42 | 00:02:46 | category products with the same sales |
00:02:44 | 00:02:48 | rank are gonna produce a different sales |
00:02:46 | 00:02:52 | volume each month for example just go |
00:02:48 | 00:02:54 | ahead we go to jungle Scout and as you |
00:02:52 | 00:02:55 | can see on here this is actually a free |
00:02:54 | 00:02:57 | resource that you can use so just go to |
00:02:55 | 00:03:00 | jungle Scout calm there are the free |
00:02:57 | 00:03:01 | resources and this basically where you |
00:03:00 | 00:03:03 | can go and just get a quick |
00:03:01 | 00:03:05 | representation of like what the |
00:03:03 | 00:03:07 | different sales rank is for different |
00:03:05 | 00:03:10 | categories for instance if you're to |
00:03:07 | 00:03:13 | just put a let's just say a 1000 sales |
00:03:10 | 00:03:16 | rank in the baby category you're gonna |
00:03:13 | 00:03:19 | get an estimated 1400 sales per month if |
00:03:16 | 00:03:21 | you have a 1000 sales rank for your |
00:03:19 | 00:03:24 | product now if you're to have a 1000 |
00:03:21 | 00:03:29 | sales rank and let's just say office |
00:03:24 | 00:03:32 | products you're gonna get an estimated |
00:03:29 | 00:03:35 | sales of 2130 I mean that's almost |
00:03:32 | 00:03:37 | double what the sales for a 1000 sales |
00:03:35 | 00:03:40 | track was in baby now let's just try a |
00:03:37 | 00:03:44 | 10,000 sales record something in like |
00:03:40 | 00:03:47 | let's just say health and personal care |
00:03:44 | 00:03:50 | 1000 sales rank gives you an estimated |
00:03:47 | 00:03:51 | 383 sales per month now let's go to |
00:03:50 | 00:03:54 | ebooks try to find a books because |
00:03:51 | 00:03:59 | that's gonna be a lot different of a |
00:03:54 | 00:04:02 | rank so let's go 10,000 books is gonna |
00:03:59 | 00:04:06 | you'd you an estimated sales of around |
00:04:02 | 00:04:10 | the same 395 let's go to Pet Supplies |
00:04:06 | 00:04:12 | Pet Supplies is gonna be around 285 size |
00:04:10 | 00:04:15 | you can see it really depends on the |
00:04:12 | 00:04:17 | category some categories if you have the |
00:04:15 | 00:04:19 | same sales rank for your product in |
00:04:17 | 00:04:21 | different categories it's gonna be |
00:04:19 | 00:04:23 | different and that in the sales rank is |
00:04:21 | 00:04:26 | suddenly you really need to understand |
00:04:23 | 00:04:27 | if you're a beginner Amazon seller and |
00:04:26 | 00:04:30 | expert Amazon seller |
00:04:27 | 00:04:32 | a quick way of letting you know how you |
00:04:30 | 00:04:36 | can determine like how well in half and |
00:04:32 | 00:04:36 | that product is selling on Amazon |
00:05:08 | 00:05:13 | now sales rank is something that you |
00:05:11 | 00:05:14 | have to understand it doesn't matter |
00:05:13 | 00:05:17 | what business Madhuri and if you're in |
00:05:14 | 00:05:19 | private label wholesale retar patrasche |
00:05:17 | 00:05:21 | online arbitrage or just reselling |
00:05:19 | 00:05:23 | random items in general to understand |
00:05:21 | 00:05:25 | the sales rank is gonna make things a |
00:05:23 | 00:05:27 | lot easier especially when you're |
00:05:25 | 00:05:28 | looking in certain categories for |
00:05:27 | 00:05:30 | instance like if you're a reseller and |
00:05:28 | 00:05:32 | you're looking at electronics and you |
00:05:30 | 00:05:34 | see an electronic that's ranked a |
00:05:32 | 00:05:35 | hundred thousand that's kind of the bare |
00:05:34 | 00:05:38 | minimum like I wouldn't really go over a |
00:05:35 | 00:05:39 | 100,000 sales rank unless the profits |
00:05:38 | 00:05:41 | were really really high for our |
00:05:39 | 00:05:43 | electronic but for instance if I was |
00:05:41 | 00:05:46 | going and sourcing books like I used to |
00:05:43 | 00:05:48 | I would go all the way up to a 1 million |
00:05:46 | 00:05:50 | sales rank within the book category |
00:05:48 | 00:05:51 | because I know the book is eventually |
00:05:50 | 00:05:53 | gonna sell it's not gonna be too |
00:05:51 | 00:05:55 | competitive and I'd even go higher than |
00:05:53 | 00:05:57 | a 1 million sales rank like if there was |
00:05:55 | 00:05:59 | enough profit in the book if I was |
00:05:57 | 00:06:01 | willing to have that book sit in the |
00:05:59 | 00:06:04 | warehouse for months to a year to two |
00:06:01 | 00:06:07 | years if it's gonna yield me like 50 to |
00:06:04 | 00:06:09 | $100 profit now if it's gonna be a book |
00:06:07 | 00:06:11 | that's gonna make me 10 to 20 dollars |
00:06:09 | 00:06:13 | I'd like to keep it under a 1 million |
00:06:11 | 00:06:15 | sales rank but it really just depends I |
00:06:13 | 00:06:17 | mean when it comes to q4 which is based |
00:06:15 | 00:06:19 | at the last three months of the year |
00:06:17 | 00:06:21 | when everyone is buying you know for |
00:06:19 | 00:06:23 | Christmas everyone's buying for the |
00:06:21 | 00:06:25 | holidays you can increase that sales |
00:06:23 | 00:06:28 | wearing see no for toys I usually like |
00:06:25 | 00:06:30 | to stay under like a 75,000 to 100,000 |
00:06:28 | 00:06:30 | sales rank I don't sell toys much |
00:06:30 | 00:06:32 | anymore |
00:06:30 | 00:06:34 | but when it comes to like q4 and |
00:06:32 | 00:06:36 | everyone's buying presents and stuff |
00:06:34 | 00:06:37 | like that everything's out of stok I |
00:06:36 | 00:06:39 | mean I'll go all the way it's like a two |
00:06:37 | 00:06:40 | hundred two hundred fifty thousand sales |
00:06:39 | 00:06:42 | right because that product is most |
00:06:40 | 00:06:44 | likely gonna sell because everyone is on |
00:06:42 | 00:06:45 | Amazon and everyone is one in that two |
00:06:44 | 00:06:47 | day prime shipping and everyone's |
00:06:45 | 00:06:49 | looking for toys for the children and |
00:06:47 | 00:06:51 | when it comes to sales writing during q4 |
00:06:49 | 00:06:53 | like it really doesn't matter everything |
00:06:51 | 00:06:56 | is gonna be selling anyways that's it |
00:06:53 | 00:06:58 | for this video on what exactly in Amazon |
00:06:56 | 00:07:00 | sales rank is hopefully I broke it down |
00:06:58 | 00:07:02 | to UM kind of give you a better |
00:07:00 | 00:07:05 | understanding of what exactly the sales |
00:07:02 | 00:07:06 | rank is why it's there in Amazon and how |
00:07:05 | 00:07:08 | you should be using it to take advantage |
00:07:06 | 00:07:10 | to create more sales for your product |
00:07:08 | 00:07:12 | and just help yourself when it comes to |
00:07:10 | 00:07:13 | doing product research it's just |
00:07:12 | 00:07:16 | analyzing that product analyzing that |
00:07:13 | 00:07:17 | niche that category to see how well and |
00:07:16 | 00:07:20 | how often that product is selling on |
00:07:17 | 00:07:22 | Amazon so if you enjoy this video please |
00:07:20 | 00:07:24 | feel free to comment below with any |
00:07:22 | 00:07:26 | questions and/or video ideas you'd like |
00:07:24 | 00:07:27 | to see in the future also to bring to |
00:07:26 | 00:07:30 | LIKE and subscribe as I'm always giving |
00:07:27 | 00:07:32 | my different tips and tricks on how to |
00:07:30 | 00:07:35 | make money online in at that note I'll |
00:07:32 | 00:07:35 | see you guys next video |
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