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What is the optimal length for videos? | Tip For Tip Episode 44

Published on: December 17 2022 by BitBranding

In today's digital age, videos have become an integral part of our daily lives. From entertainment to education, we rely on videos to provide us with information and keep us engaged. However, when it comes to creating videos, there is one question that always pops up – what is the optimal length for videos?

Factors to Consider:

There is no definitive answer to this question as the optimal length for a video depends on various factors such as the purpose of the video, the audience, and the platform on which it will be shared. Here are some factors that you should consider while deciding on the length of your video:

1. Purpose: The purpose of the video is crucial in determining its length. If you want to create an instructional video, it may need to be longer than a promotional video.

2. Audience: The audience's attention span is a vital consideration when creating a video. Younger audiences tend to have shorter attention spans, so shorter videos may be more effective.

3. Platform: Different platforms have different optimal video lengths. For example, Instagram has a 60-second limit, while YouTube allows videos up to 12 hours long.

Optimal Lengths for Different Types of Videos:

Here are some general guidelines for the optimal length of various types of videos:

1. Promotional videos: These videos should be short and sweet, around 30 seconds to 1 minute.

2. Explainer videos: These videos should be longer, around 1 to 2 minutes.

3. Instructional videos: These videos can be longer, around 2 to 5 minutes.

4. Webinars: These videos can be longer, around 30 minutes to 1 hour.

In conclusion, there is no one-size-fits-all answer to the question of the optimal length for videos. It depends on various factors such as the purpose, audience, and platform. So, before creating a video, make sure to consider these factors and determine the appropriate length for your video to ensure maximum engagement and effectiveness.

On this episode, the hosts discuss the length of videos and how to add captions. They also answer a question on how long a video should be and whether closed captioning is necessary.

Length of videos:

- Facebook ranks longer videos higher if viewers watch them all the way through

- The length of a video should be determined by the story it tells and the context it's in

- Compelling storytelling can make up for longer videos

Closed captioning:

- Upload videos to YouTube to automatically generate captions

- Edit the captions and upload to Facebook to reach more people

- Facebook also offers auto-generate captions, which is still in testing phase

Tip for protecting personal liability:

- If a business is no longer a hobby, seek the advice of a lawyer and CPA to properly structure the company and protect personal assets

Listeners can submit their marketing questions to the hosts at bitbranding.co/tipfortip for a chance to get free advertising on Facebook. The hosts also recommend seeking legal and financial advice to protect personal liability when turning a hobby into a business.

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